William Feng and Zhu Yilong attended the "Know No" conference.

The TV series "Do you know if it should be green, fat, red and thin" was held in Beijing today. The newly-married William Feng people are full of spirits at every happy event. They changed from serious Feng Shu to "Pipifeng", generous and humorous to help "good brother" Zhu Yilong, and contributed many golden sentences. The scene has become his "stand-up comedy" special.

William Feng hugs Zhu Yilong

"Do you know if it should be green, fat and thin?" starring newlyweds Zhao Liying and William Feng. Although the heroine couldn’t attend, William Feng also distributed a lot of "invisible dog food". When talking about his role in the play, Uncle Gu said "sweet": "He will take his wife to eat delicious food, make up his wife, be jealous and have a little mood, and create an atmosphere …" Turning to his rival Zhu Yilong in the play, he asked weakly, "Is it not good to say this in front of you?" Bring laughter to the scene.

When asked about the wisdom of life learned from filming, while shy Zhu Yilong was still thinking, William Feng took the initiative to answer the question: "I’ll answer this! I think Zhu Yilong should have learned a deep lesson. That is, when you like a girl, you must marry her at the first time. Don’t wait! Also, brothers can’t be trusted easily. If you are not active, the opportunity will slip to your brothers. Men must be a little worse. " William Feng also "complained" that the little girls in the play all liked the little grandfather played by Zhu Yilong. "In order to clear up the relationship with me, I followed him and shouted a second uncle … but I was used to it anyway. When I was still very young, my fans called me Feng Shu."

William Feng revealed that although they are rivals in love in the play, they have a good relationship outside the play. Zhu Yilong was shy when he was unfamiliar. "You can not talk from beginning to end after eating a meal." But after getting acquainted, the teacher became more lively and talked about everything. He once took himself to eat chicken, but he failed to learn. William Feng also recalled seeing Zhu Yilong for the first time in the crew. "I like Yi Long very much as soon as I see him. He looks like Tony Leung Chiu Wai [Weibo], so handsome! I took a fancy to him at first sight. But that scene was our tit-for-tat, and the gas field had to be mentioned, so he also promoted the small universe, and I also promoted the small universe, so I stared at each other! " When Zhu Yilong talked about his first impression, he sincerely said: "It was too dark, I didn’t see it clearly …" That led William Feng to "remedy" quickly. "He didn’t wear contact lenses that day!" Also reminded each other in a low voice that "we should flatter each other at this time", Zhu Yilong instantly understood and replied: "Brother Feng is very handsome! My first impression when I saw Feng Ge was that Feng Ge was more handsome than I expected … "

Recently, the 3D animation "Double Pride", adapted from Gu Long’s classic martial arts IP, presents the story of the twin chivalrous brothers "Little Fish and Hua Wuque" to the audience again with exquisite production and beautiful painting style, which awakens everyone’s memory and longing for the children in the Jianghu who are dressed in fresh clothes and brave in chivalry. On October 3rd, the animation of "Double Pride" rushed into the top ten of Tencent Animation Channel, which triggered a heated discussion among the audience. Many viewers praised it for its "authentic martial arts flavor of Gu Long" and "modeling intentions and aesthetic online". The popularity of "Double Pride" shows that animation, a popular expression for young audiences, is an effective way to spread martial arts culture and inherit chivalrous spirit.

Animated interpretation of Gu Long’s classic IP, innovative transmission of the chivalrous spirit of the East

As a leading writer of martial arts novels, Gu Long has created 57 works with more than 25 million words in his life. These works have created a series of chivalrous figures in the Jianghu, such as Xiaoyu, Hua Wuque, Li Xunhuan and Shen Lang, which convey the core of multiple chivalrous spirits such as "friendship, belief and transcendence". "Two Prides in a Family", which began to be serialized in 1966, is a masterpiece among them, and has been adapted into film and television works for many times, which is very popular among the audience.

The animated version of "Double Pride" mainly tells the story that Xiaoyu and Hua Wuque started their Jianghu trips from the Villain’s Valley and the Flower Palace respectively, and in the process, they never met each other and went to appreciate each other, and then joined forces to fight against the villains. The tortuous and bizarre life experience adds a "sad" background to the fate of the two brothers who were forced to separate since childhood. Because of this, the two people showed their indomitable and unyielding qualities in their respective growth processes, such as "getting out of the mud without being stained", which moved countless audiences.

In the animation, the two brothers joined hands with the heroine Tie Xinlan to fight against the five villains, the twelve astrologers and the villain Jiang Yulang. The wisdom, courage, sense of justice and the trust and mutual support between their peers are very suitable for the current context, full of praise for the truth, goodness and beauty of human nature and whipping the false, evil and ugly, which is of value guiding significance to young audiences.

As the first animated work in Gu Long’s martial arts IP, "Double Pride" also inherits the martial arts culture well — — This unique cultural element and valuable asset of China. For a long time, no matter how the external environment changes, Chinese people have always maintained a high degree of reverence and praise for chivalrous spirits such as gratitude, honesty and trustworthiness, once upon a time in america, etc., and thus many literary and film works have been born, constantly conveying the feelings and righteousness, kindness and warmth in the world. It can be said that "chivalrous spirit" has become one of the unique cultural business cards of the Chinese nation.

The new era needs new works and new expressions. How to make young people understand and love China’s traditional culture has always been a big problem in the process of literary and artistic creation. Especially with the development of the times, young people’s appreciation ability and aesthetic demand for literary and artistic works are increasing day by day. Only by constantly innovating expression forms on the basis of ensuring the content can we better attract the audience. The animation "Double Pride" not only restores all kinds of strange people in the rivers and lakes in Gu Long’s works, but also shows a strong antique charm and romantic atmosphere in scene modeling, painting style, soundtrack and action design. For example, the elegant and refined Flower Transfer Palace, the sinister villain’s valley and the magnificent Murong Mountain Villa are beautifully and freehand restored in the film, showing an all-encompassing river and lake scene; In addition, the title also presents the "Great War Seventeen Years ago" in the form of ink painting to the audience, highlighting the "romance and lofty sentiments" of Gulong Jianghu in all directions.

To sum up, With the help of 3D animation, a literary form popular with young audiences, "Two Prides in a Family" gives a vivid and vivid secondary image to the mysterious wonders of rivers and lakes and strange people with unique skills. At the same time, it also vividly displays many emotions such as friendship, affection, love and chivalry, so that the audience can gain a brand-new aesthetic experience while being subtly influenced by China’s traditional martial arts culture and spirit.

Martial arts culture links non-legacy handicrafts to make national culture glow with new vitality.

On November 21st, the animation of "Two Prides in a Family" joined hands with the national key non-legacy project "Wang’s Shadow Play in Huaxian County" to launch the activity of "The Swordsman’s Shadow Play resurfaces", and at the same time exposed the shadow play handicraft works of Xiaoyuer and Hua Wuque, in which Hua Wuque was armed with a long sword, wore a hairpin, dressed in blue, tied with a jade pendant and a fragrant bag, and the image of a gentle and elegant son came to the fore. The little fish holds a short knife in each hand, dressed in red cloth, tied with a rope and a bag around his waist, with weeds in his mouth and unruly eyes, and his lively and agile image temperament is also vivid; In addition, the overall line design of these two shadow puppetry works is also very fine. The lines and patterns on the clothes of Xiaoyuer and Hua Wuque are very clear, vivid and have ancient charm. Once they were launched, they won praise from the audience.

Shadow play originated in the Western Han Dynasty more than 2,000 years ago and originated in Shaanxi Province, China. In Huazhou District, Weinan City, Shaanxi Province, the hometown of shadow play in China, Wang Haiyan, the non-genetic inheritor of Wang’s shadow play, has been committed to the combination and promotion of national culture and intangible heritage for many years, and has designed many exquisite and heritage-rich handicraft works for various cultural products, including movies, cartoons and games. This time, the dream linkage between "Wang’s Shadow Play" and the animation "Two Prides in a Family" has brought the shadow play, a cultural heritage with a long history and tradition, back to the public in a younger and more dynamic way, bringing the audience beautiful enjoyment and conveying the value and charm of intangible culture to the young audience.

At the same time, martial arts culture, like shadow play, belongs to Chinese treasures, and classics need to be passed down. In this activity, the swordsman spirit carried in the classic IP of "Two Prides in a Family" was presented in a more vivid and diverse way in the combined narrative of "animation+shadow play", and the shadow play handicraft works with multiple artistic values such as aesthetics and collection were produced, which were welcomed by young audiences. This is of great significance for young audiences to feel the charm of Chinese culture and enhance their cultural self-confidence and cultural identity.

To sum up, as a Guo Man’s work adapted from the classic martial arts IP, it has both sentimental and cultural heritage value. In the cross-dimensional cooperation of "animation+martial arts", "Double Pride" shows its unique charm and is well received by young audiences, which provides a good example for how contemporary literary works can make young people better understand and accept traditional culture. (Author: Zhang Jianzhen, deputy director of Radio, Film and Television Research Center, Institute of Journalism and Communication, China Academy of Social Sciences)

China Art Newspaper (2nd edition, November 21st, 2022)

　　On the morning of March 28th, () held the 2023 annual performance conference.

　　At the meeting, Wang Zhiheng, President of China Everbright Bank, said that in 2023, China Everbright Bank thoroughly implemented the spirit of the 20th Party Congress, the Central Financial Work Conference and the Central Economic Work Conference, adhered to the political and people-oriented nature of financial work, adhered to the general tone of striving for progress while maintaining stability, earnestly carried out thematic education, further promoted inspection and rectification, continuously promoted high-quality development, and achieved positive results in all aspects of work.

　　Wang Zhiheng said that in the next step, China Everbright Bank will resolutely implement the decisions and arrangements of the CPC Central Committee on financial work, fulfill the responsibilities and missions of the financial enterprises in charge, and provide more accurate, high-quality and efficient comprehensive financial services for the high-quality development of the real economy with practical actions and pragmatic measures. Do a solid job in the "five major articles" of finance, optimize the debt structure, consolidate the customer base, continue to create wealth management characteristics, adhere to the compliance bottom line, enhance risk management and control capabilities, and accelerate the digital transformation. Adhere to the initial intention, forge ahead, unswervingly follow the road of financial development with China characteristics, and make great contributions to the construction of a financial power with its own high-quality development.

　　Wang Zhiheng answered questions from banking analysts. When talking about the strategic optimization focus of China Everbright Bank, Wang Zhiheng said that China Everbright Bank will strive to build a professional, distinctive, influential and competitive state-owned joint-stock commercial bank according to the development idea of "12345". "1" is to uphold and strengthen the overall leadership of the party; "2" is based on serving the real economy and high-quality development; "3" is the business transformation index of anchoring AUM, FPA and GMV; "4" is to build four key characteristic areas: wealth management, comprehensive services, transaction banking and scene integration; "5" is the implementation of five capacity-building projects: customer group management, risk management, scientific and technological support, product aggregation and team specialty, and provides strong support for comprehensively promoting the construction of a strong country and national rejuvenation with Chinese modernization with first-class financial services.

　　The management of China Everbright Bank also communicated with analysts, media reporters and small and medium investors on issues such as serving the real economy, retail business, financial technology, inclusive finance, risk management and asset quality, scenario finance and wealth management business.

　　(), CITIC Securities, () Securities, Goldman Sachs Group, JPMorgan Chase, HSBC, Bank of America Merrill Lynch and other well-known investment bank analysts at home and abroad, as well as media reporters such as People’s Daily, Xinhua News Agency, Economic Daily, Financial Times, China Bank Insurance News, shanghai securities news and 21st century business herald attended the performance conference through on-site or teleconference. Sina Finance conducted a live video broadcast of the performance release activities.

1905 movie network news On April 12th, the film Hot Search exposed the concept poster and officially announced the lineup. The film is directed by, starring, and tells the story of an explosive article by Chen Miao, editor-in-chief of the media, which accidentally involves a criminal case. Xin Yukun, the director of the high-profile crime film, partnered with Zhou Dongyu for the first time, which is really exciting.

The newly released concept poster is also fascinating. The poster is covered with endless digital barcodes. Zhou Dongyu’s eyes seem to be staring, but it also reveals a trace of helplessness. Under the shadow of her side face is the figure of Justin, just a twist, but people can’t help but get nervous. What kind of relationship they have and what they will experience are all curious.

Director Xin Yukun cooperated with Zhou Dongyu for the first time.

Focus on the just battle of the network

Director Xin Yukun is praised by many movie fans as one of the directors who can shoot crime movies best in China. His first work, Heart Labyrinth, ranks the highest in domestic crime movies on Douban platform and has become a classic of crime movies in the eyes of many movie fans. Director Xin Yukun became famous in one fell swoop, and won many domestic and international awards and nominations with this film. The second work, The Burst of Silence, has the same high score and high reputation, which makes foreign directors of high-scoring crime films also praise it. The film Hot Search is a new realistic work directed by Xin Yukun, and it is also his first collaboration with Zhou Dongyu, which is expected.

Unlike Xin Yukun’s first two films, which tell the criminal stories of marginal people, the film Hot Search closely follows the pulse of the times, focuses its vision on the network environment that is closely related to everyone, and strives to redeem people with realistic storylines and complex humanity, arousing broad and strong social resonance, with a particularly prominent sense of topicality and type.

Zhou Dongyu speaks for the weak.

Song Yang Justin was involved in the game

The film Hot Search tells the story that Chen Miao (Zhou Dongyu), the editor-in-chief of the media, accidentally receives the help of the client while tracking the topic event, and involves a criminal case. Chen Miao’s partner He Yan (Song Yang) and group president Peng Yue (Justin) are involved in it one after another. What is the truth? What are the dangerous secrets behind it? In the face of the parties’ help, how will Chen Miao respond? A just war with the network as the carrier is about to begin.

Zhou Dongyu’s role this time is Chen Miao, the editor-in-chief of the media, which is also her first time to challenge the role of a strong woman in the workplace. Mature and capable in modeling, brave and determined in character, which is quite different from the screen image she used to create. When Chen Miao put all her eggs in one basket to speak for the weak, she also completed her own human redemption. What kind of charisma and profound emotional resonance this role will bring to the audience is fascinating.

　　Cctv newsThe multinational military exercise codenamed "Fast Trident -2017" began in western Ukraine on the 11th. The military exercise will last for two weeks, with 2,500 soldiers from NATO participating. From September 14th to 20th, Russia and Belarus will hold the "West — The joint military exercise in 2017 will extend from kola peninsula to Belarus. In recent years, what are the frequent military exercises between NATO and Russia? Will the tension between Russia and the West continue to escalate?

　　India Express: NATO-Russia confrontation is meaningful

　　The article in India Express pointed out that the Ukrainian military said that the "Fast Trident" military exercise was to deal with the "Western 2017" large-scale military exercise to be held by Russia and Belarus on the border. Although Russia called the exercise "purely defensive", it still caused panic in the Baltic countries and Poland. The Russian side said that 12,700 Russian and Belarusian soldiers will participate in the exercise, but some opponents said that as many as 100,000 soldiers may participate.

　　CNN: A rehearsal of military exercises or armed conflicts.

　　CNN reported that both the "Fast Trident" military exercise and the large-scale military exercise that Russia is planning will put the region in a tense situation. Military experts believe that Russia’s "Western 2017" military exercise is a drill for the armed conflict between Russia and NATO, because the Russian exercise is very close to the expected strike site that the outside world thinks. Russia said that some NATO members tried to intensify the situation to the maximum extent before the exercise and made unfounded accusations against Russia.

　　Sputnik: Hostility between the United States and Russia escalated.

　　Sputnik’s article pointed out that before the "Fast Trident" exercise, on August 24th, US Defense Secretary Matisse said in a meeting with Ukrainian President poroshenko that the Trump administration was considering providing Ukraine with more weapons of destruction. Dan Kovalik, a professor of international human rights at the University of Pittsburgh School of Law, said that Matisse’s remarks clearly regarded Russia as a direct threat, and the US behavior could be understood as an escalation of hostility between the two countries, which would inevitably have a negative impact on the settlement of the Ukrainian conflict between the two countries.

　　Xinhua News Agency: NATO strengthens support for Ukraine

　　The article of Xinhua News Agency said that "Fast Trident" is a military exercise set up under the framework of NATO’s Partnership for Peace, which has been held in Ukraine since 2006 to show NATO countries’ support for Ukraine. Of the 2,500 soldiers participating in this competition, 1,000 are Ukrainian soldiers, with the purpose of helping Ukraine to carry out military training and promoting interoperability between the United States, Ukraine and other NATO troops. This marks the further strengthening of military cooperation between Ukraine and NATO.

Original Du Zhiqiang titanium media

Image source: unsplash

▎ If Apple’s folding screen is released in 2027, then, in the face of Samsung and Huawei, which have been marketized for nearly 10 years, can Apple still "crush it"?

Author | Du Zhiqiang

Edit | Zhong Yi

This article is the first titanium media APP.

Recently, Apple, whose market value has evaporated by more than one trillion yuan, has become the target of "singing down" in the market. As a product that contributed more than half, the sales of iPhone in China market plummeted by 24% at the beginning of the year, which attracted many investors’ concerns.

For the iPhone, although it occupies an absolute leading position in the global high-end smart phone market, the innovation of squeezing toothpaste every year attracts many users’ dissatisfaction. After the strong return of Huawei, the position of iPhone in China market has also been faltering. As far as the current environment is concerned, AI will be a lifeline for Apple in the short term, but the specific planning and application are still unknown.

"Users and the market want to see Apple make real innovations in the form and design of products such as iPhone, instead of Applying a set of molds for many years," an industrial chain person spoke to the titanium media app.

Folding screen, as a category that has been in mass production for 5 years, has become a sharp weapon for non-iOS mobile phone camp to break through in the high-end market, and the market is also looking forward to the release of Apple folding screen.

Although Apple’s style is "conservative" and the requirements for products are very high, the folding screen has been delayed, which also puzzles many fruit powders. Before, there were many rumors in the market, but in the end they all went away.

Judging from the current news, Apple’s folding screen has been developed for several years and will be released around 2027, the 20th anniversary of the release of the iPhone. However, at that time, in the face of Samsung and Huawei, which have been marketized for nearly 10 years, can Apple’s folding screen be "crushed by the latecomers"?

Mobile phone, tablet, PC, what will be Apple’s first folding screen?

Counterpoint predicts that by 2027, the global shipment of folding screen smartphones is expected to exceed 100 million units. CICC research also pointed out that the iteration of folding screen products will accelerate in 2022, and it is estimated that the global shipment of folding screen mobile phones is expected to reach 80 million units in 2025.

It is worth mentioning that statistics show that the interest rate of iOS users in folding screen mobile phones has reached 58%, and rumors about Apple’s folding screen planning and cancellation in the market have been constant.

At the beginning of the year, it was reported that Apple suspended the development of the foldable iPhone because of concerns about the durability of the folding screen. It is understood that Apple has been in contact with Samsung Display and LG Display before, but from the samples given, it still does not meet Apple’s standards, which is the main reason why Apple suspended the foldable iPhone project.

However, judging from the progress of related patents, Apple is still accelerating the layout of folding screen products.

A few days ago, the list published by the US Trademark and Patent Office showed that Apple obtained a patent on folding screen, covering a variety of products including iPhone, tablet computer and notebook computer. By making textured glass by chemical method, the problem of glass breakage at the folding place is solved. Moreover, it can effectively deal with the crease problem of the folding screen.

It is also reported that Apple transferred some core personnel of the Apple Vision Pro team to the folding screen project team, and internal executives revealed that the release of the first folding screen iPhone will be postponed until 2026, and more advanced technologies will be adopted, which is expected to be thinner and lighter than competitors’ models.

Regarding the release plan of this online foldable iPhone, Tianfeng International analyst Guo Ming Yi said that his latest survey shows that the only foldable product that Apple has a clear development schedule at present is the MacBook with a display of about 20.3, which is expected to be mass-produced in 2027.

In addition, the above-mentioned industry chain people told the titanium media App that Apple will enter the folding screen market with a high probability, but the test will be the iPad first, not the iPhone. Let’s look at the market reaction of the folding screen through the market reaction.

What is certain is that Apple has been developing foldable products for many years. What is uncertain is what Apple’s first foldable screen product will be, which may be a mobile phone, a tablet or a laptop.

Titanium Media App believes that from the perspective of market maturity, mobile phones and tablets are more likely. If it is a mobile phone, it will be listed on the occasion of the 20 th anniversary of the release of the iPhone. If it is a tablet, it is more likely to test the water first in 2026 and explore the road for the foldable iPhone in the following year.

Get up early and catch up with late episodes.

The picky apple is "too slow"

It has been more than five years since the release of the first mass-produced folding screen. In the past five years, the number of folding screen players has expanded from Samsung and Huawei to Xiaomi, OPPO, vivo and Glory, and the double-digit growth rate has also become a "clean stream" in the declining mobile phone market.

Although the current volume of the folding screen is not very large, one thing is certain, the direction of the folding screen is not wrong. In the view of Titanium Media App, the innovation of the current smart phone market has reached a bottleneck period. Before revolutionary innovation, folding screens are the right direction for mobile phone manufacturers to seek increments and enhance their experience.

Image source: IDC

According to the latest data released by IDC, the China folding screen mobile phone market shipped about 7.007 million units in 2023, up 114.5% year-on-year. Since the launch of the first product in 2019, the folding screen mobile phone market in China has grown by over 100% year-on-year for four consecutive years.

Guo Tianxiang, a senior analyst of IDC China, revealed to Titanium Media App that according to the forecast data of IDC in November 2023, the expected shipment of folding screen mobile phone market in China will be around 10 million in 2024, with the year-on-year growth rate still exceeding 50%, continuing the trend of rapid growth.

Talking about the rapid development of folding screen mobile phones, Zhao Jun, CEO of TCL Huaxing, told Titanium Media App last year, "About five years ago, folding mobile phones began to enter consumers’ field of vision. Three years ago, the market size of folding mobile phones was less than 1 million. This year, the market size of the whole folding mobile phone is close to 20 million, probably between 18 million and 20 million. The global shipment of folding mobile phones is basically growing at several times a year. We believe that folding mobile phones are the main innovation and growth point of product innovation and iteration in the field of smart phones. "

In an article about Apple Vision Pro, Vanity Fair revealed that on the edge of Infinite Loop in Apple’s old campus, there is an unremarkable low-rise building called "Mariani 1", which contains some imaginary products that Apple is developing, including the foldable iPhone.

Domestic folding screen products in 2023, titanium media App drawing

Compared with Samsung and Huawei, Apple’s research on foldable products is not too late, and may even be earlier. However, in terms of the progress of mass production and the attitude towards the market, Apple is much slower. Even if the product requirements are high, if the foldable product is released in 2026, it will be seven years later than Samsung and Huawei.

In contrast, Apple Watch is only two or three years later than Samsung. According to the incomplete statistics of Titanium Media App, in 2023, a total of 7 domestic brands released 13 folding screen products, including left and right folding and up and down folding. Among the head brands, Apple has not released related products.

In fact, it is understandable that the foldable project has been "difficult to produce" because Apple is so slow. On the one hand, folding screens are currently aimed at high-end user groups, which is a weapon for domestic brands to break through, and this is also the main battlefield of iPhone. From the perspective of sales volume, the core position of iPhone in the high-end market has not wavered. In addition, although the folding screen has a high growth rate, the tens of millions of volumes are still a small category compared with the annual sales of smart phones exceeding 1 billion. Therefore, the smaller competitive pressure has not made Apple feel a sense of urgency.

On the other hand, there are still many problems with folding screens, such as creases, especially small creases, which will become more obvious after long-term use. There are also the balance between thinness and performance, system-level optimization, etc., which are also the development problems faced by folding screens. But in the face of the future, there is still a question. By 2026, can Apple really solve these problems? Or can’t Huawei and Samsung solve it?

In addition, considering the impact of the iPhone in the market, even if the volume is currently small, Apple should indeed accelerate the mass production of folding screen products. Guo Ming said that the market consensus of iPhone shipment in 2024 was 220-225 million units, and now it has started to be repaired, and it is close to its previous forecast of 200 million units. Guo Tianxiang pointed out that the folding screen, which has greatly improved the product form, is more likely to attract consumers’ attention and stimulate their desire to change machines.

More challenges lie ahead.

For Apple, once the folding screen product is launched, the initial big sale is foreseeable, and its strict requirements will inevitably lead to the promotion of the entire foldable industrial chain. It is understood that Samsung Display is a panel company that has more scandals with Apple. It is reported that if Apple mass-produces folding screen products around 2026, it will be exclusively supplied by Samsung Display, which has supplied panels for Samsung folding screen mobile phones for many years, and it will be more suitable for Apple’s requirements in terms of production and technical maturity.

However, in the later stage, based on cost considerations, Apple will also cooperate with more panel manufacturers, just like the straight iPhone, which will promote the improvement of domestic panel supply chain technology. At present, in the folding screen supply chain, domestic products are on the rise, but we must also recognize the gap. For example, in the folding screen patent, according to Watt Intelligence, the folding screen patent obtained by Samsung Display is four times that of global competitors, and it is still far ahead.

As one of the most anticipated products in the market, in addition to the release time, there are still many challenges before Apple. First, how to set the price. As we all know, the current price of iPhone has exceeded 10,000 yuan. How to divide the price of foldable version from that of straight screen, and in which range, is something that needs careful consideration. After all, no matter how strong the product is, once the price exceeds five figures, many people will still be discouraged.

The second is how to balance the product form, lightness and performance, and the choice of folding form. Guo Tianxiang pointed out that "thinness" has become the primary factor affecting consumers’ choice of folding screen mobile phones. However, if the pursuit of "thinness" blindly leads to the decline of reliability, it will directly affect consumers’ long-term choices in the future.

At the same time, the overall cost of up and down discounts is lower, which will attract more female users. However, from the perspective of usage scenarios, the experience brought by big discounts will be better. IDC’s data also points out that although the price of vertical folding products is relatively lower, horizontal folding products have been favored by more consumers in China because they can better reflect the big screen experience of folding screen mobile phones.

"In 2023, the market share of cross-folded products increased to 68.1%, up 10.4 percentage points year-on-year. At present, in addition to being convenient to carry, consumers still lack the necessary use scenarios, and there is also a significant gap between the experience and the straight board machine at the same price, and there is still room for improvement in product quality. "

Finally, it is the experience of software. For a folding screen, if you just make the screen bigger, it will only make this category "chicken ribs". After doing a good job in hardware experience, how to make users feel the improvement brought by folding screen in software ecology is particularly important.

Guo Tianxiang told Titanium Media App that when everyone’s hardware enters a basically similar situation in the future, the software experience will become more and more important. To really make consumers use folding screen products for a long time, it is still necessary to create more suitable use scenarios through software and give full play to the characteristics and advantages of folding screens.

At present, the whole folding screen industry is still rushing, which is just Apple’s current "dilemma". More importantly, it may be to solve the problem of EU fines and accelerate the process of AI. As for the folding screen, what the market hopes is not to "skip the ticket". After all, the ten-year plan to build a car can be abandoned, and the foldable iPhone has to be a big question mark.

(This article is the first titanium media App)

Original title: "Why is Apple’s folding screen so difficult to produce?" 》

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