Recently, the National Health and Wellness Commission issued the "Guidelines for Adults, Children and Adolescents", which pointed out that the obesity rate of residents aged 18 and above in China is on the rise, and the obesity rate of children and adolescents is rising rapidly. How to judge whether you are obese? How to achieve a reasonable diet and scientific exercise? Let’s watch it together

　　The obesity rate of residents aged 18 and above in China is 16.4%.

　　According to the guide, the obesity rate of residents aged 18 and above in China is 16.4%, the obesity rate of children under 6 is 3.6%, and the obesity rate of children and adolescents aged 6 to 17 is 7.9%. In 1982, the obesity rate of children and adolescents aged 7-17 in China was only 0.2%.

　　The obesity rate of urban children and adolescents is high, and the obesity rate of rural children and adolescents is growing rapidly. Some studies predict that by 2030, the overweight and obesity rate of adults in China will reach 65.3%.

　　The guide points out that scientific weight loss should follow the principle of gradual progress, the ideal weight loss goal should be to reduce the current weight by 5% ~ 10% within 6 months, and the reasonable weight loss speed should be 2 ~ 4 kg per month.

　　How to judge whether you are obese?

　　There is a clear measure of obesity in medicine-body mass index.

　　BMI (Body Mass Index) is the number obtained by dividing the weight (kg) by the square of the height (m). For example, a woman weighs 60 kilograms, is 1.60 meters tall and has a body mass index of about 23.44.

　　Zhang Zhongtao, vice president of Beijing Friendship Hospital affiliated to Capital Medical University, said that the normal range of BMI is 18 to 24, and 24 to 28 is overweight. If BMI is greater than 28, you should actively intervene.

　　How do obese people eat? These misunderstandings should be avoided.

　　The guidelines suggest that the diet of adult obese patients

　　We should comprehensively balance and diversify, and limit the total energy intake;

　　Eat more foods rich in dietary fiber;

　　Strictly control the intake of fat, salt, sugar and alcohol.

　　Obese children and adolescents

　　You should be full of food;

　　Increase the intake of fish, vegetables, soybeans and their products;

　　The energy provided by snacks does not exceed 10% of the total daily energy;

　　Try not to eat after 9 pm.

　　In the process of losing weight, it is suggested that the dietary energy of obese children and adolescents should be reduced by about 20% on the basis of normal requirements.

　　Myth 1: You can lose weight just by exercising.

　　80% of weight loss depends on diet and 20% on exercise. Experts remind that you can’t lose weight just by "holding your legs", but the key is to "keep your mouth shut". For example, a person of average height jogs on a treadmill for 30 minutes at a constant speed, and consumes only the equivalent of drinking a can of coke.

　　Myth 2: Take a vegetarian diet or not eat staple food to lose weight.

　　Eating vegetarian food or not eating staple food can make people lose weight in a short time, but it is difficult to last and will bring side effects.

　　For example, not eating staple food for a long time can easily lead to hypoglycemia, intestinal dysfunction and other symptoms. If you only eat vegetarian food without meat, you are prone to iron deficiency anemia, muscle attenuation and other symptoms. In addition, the carbohydrate content of some vegetables is not much lower than that of rice, such as potatoes, taro, yam and lotus root, which may make you fatter and fatter.

　　Smegliptide, a "slimming drug", is abused.

　　In China, smeagoutide is currently a prescription drug for controlling blood sugar and losing weight in patients with type 2 diabetes. However, in real life, there is over-indication abuse. Some people without diabetes use this medicine to lose weight. Its principle is to increase insulin secretion, delay gastrointestinal peristalsis and reduce people’s demand for food.

　　According to the doctor, smegliptide is a prescription drug. Before injection, you should go to a professional weight loss center or hospital for relevant examination and evaluation, and adjust the dose reasonably under the guidance of a professional doctor, so as to obtain better benefits with less side effects.

　　Doctors warned that the use of smeagoutide may lead to hypoglycemia, acute pancreatitis, intestinal obstruction and other adverse reactions, in addition, it may also cause emotional problems such as depression.

　　Last year, China implemented weight loss metabolic surgery.

　　Over 35,000 cases

　　According to incomplete statistics, more than 35,000 cases of weight-loss metabolic surgery were performed in China last year. According to the doctor, not everyone is suitable for weight loss surgery, and surgery should be considered only if the effects of exercise, diet and drug intervention are not satisfactory. In addition, bariatric surgery only solves the health threat caused by obesity, and the follow-up depends on good diet and exercise habits.

　　CCTV reporter at reception desk/Long Xiaoqin Zhao Yingchen

CCTV News:Energy is the foundation of economic development. This year’s Central Economic Work Conference pointed out that to correctly understand and grasp peak carbon dioxide emissions’s carbon neutrality, the gradual withdrawal of traditional energy sources should be based on the safe and reliable substitution of new energy sources. How to balance the relationship between traditional energy and new energy? Let’s look at the interpretation of experts.

Lin Weibin, Director of Energy Policy Research Center of China Energy Research Association:Low-carbon transformation should vigorously develop renewable energy. Between these new development forces and the original traditional technical forces, there will be a natural, trade-off alternative transformation process, instead of "tearing down the old house before the new house is built", it is necessary to realize the organic unity of economic development and carbon reduction, rather than mutual exclusion.

The meeting pointed out that it is necessary to base on the basic national conditions of coal, do a good job in clean and efficient utilization of coal, increase the capacity of new energy consumption, and promote the optimal combination of coal and new energy.

Xu Chunming, Dean of Carbon Neutralization and Future Technology College of China Shiyou University:Actively develop new energy sources and pay more attention to the clean, efficient and high-quality utilization of kerosene gas fossil energy.

Du Zhongming, Dean of Electric Power Planning and Design Institute:In the future, the orientation of coal-fired power will be gradually adjusted in the "14th Five-Year Plan" to give more play to the security support function of power grid and power system.

The meeting pointed out that it is necessary to make scientific assessment, add renewable energy and energy consumption of raw materials not to be included in the total energy consumption control, create conditions to realize the transformation from "double control" of energy consumption to "double control" of total carbon emission and intensity as soon as possible, and accelerate the formation of incentive and restraint mechanisms to reduce pollution and carbon to prevent simple layer-by-layer decomposition. We should pay close attention to tackling key problems with green and low-carbon technologies.

Du Zhongming, Dean of Electric Power Planning and Design Institute:Scientific and technological innovation is the key to achieve the goal of "double carbon". In the fields of new energy-friendly power generation technology, high-proportion new energy transmission technology, new energy storage technology, intelligent regulation technology and low-carbon technology of traditional power supply, it is urgent to break through a number of key technologies, realize engineering application as soon as possible, and effectively increase the proportion of new energy generation.

Xiaonan and Xiaomei run a fruit shop. They want to earn more money, but they don’t want to waste unsold fruits, so they often cut off some bad fruits and eat them themselves.

However, these seemingly good fruits are the main cause of their liver cancer.

Fruit is an essential part of our daily diet.

Fruits are rich in vitamins, minerals and antioxidants, which can provide the nutrients we need, help regulate our metabolism and promote the normal operation of our body functions.

Therefore, it is very important for our overall health to choose and eat fruits correctly.

These two fruits have been included in the "cancer blacklist"

1. Rotten and moldy fruit: Even if there is only one small mildew spot, the whole fruit will be toxic.

Most fruits contain a lot of juice, sugar and nutrients, so they are an ideal environment for mold growth. When mold grows in large quantities, fruits will begin to rot gradually.

Mold is actually a big family. Usually, mold does not cause fatal harm to human body. But under some suitable conditions, the problem of mold may be more serious than we thought.

For example, in rotten fruits, the most common toxins are patulin, ochratoxin A, aflatoxin and arthrosporin.

These toxins are harmful to human health to varying degrees, and may even lead to cancer, deformity or death.

Penicillin: It can pollute all kinds of fresh fruits and juices, and can damage the intestines and kidney function. The International Agency for Research on Cancer (IARC) lists it as a class 3 carcinogen.

Ochratoxin A: It is toxic to liver and kidney, and can pollute a small number of fruits, such as rotten dried figs and apricots. IARC classified it as a class 2B carcinogen.

Aflatoxin: A strong carcinogen, it can pollute rotten fruits such as sugarcane, raisins and dried figs. IARC classified it as a class 1 carcinogen.

Arthrospermycin: It is a definite carcinogen, which can pollute rotten sugarcane. If pregnant women eat it carelessly, it may lead to fetal malformation.

Therefore, it is recommended not to eat any rotten fruit, even if the bad parts are cut off, there may be toxin residues.

2. Areca catechu: a primary carcinogen

Areca catechu is a first-class carcinogen, and this conclusion was announced by the International Center for Research on Cancer in 2003.

Chewing betel nut for a long time is equivalent to subjecting the oral mucosa to both physical and chemical blows, so that it is constantly injured.

Long-term injury is a very dangerous carcinogen, and many organ cancers are related to persistent injuries, such as lung cancer, liver cancer, esophageal cancer and so on.

In these two cases, the fruit can be eaten after cutting the wound.

1. Low temperature frostbite causes

In the low temperature storage environment, the activity of superoxide dismutase in fruits decreases, and the free radicals in cells cannot be eliminated in time.

With the increase of the number of free radicals, they will change the permeability of fruit cell membrane, thus destroying the cell structure.

In addition, the low temperature environment will also improve the activity of pectin esterase in fruit, which will decompose insoluble pectin in pulp and make the surface of fruit "soft and rotten".

But in fact, the "frostbitten" fruit is only damaged by cells and does not produce microorganisms or toxins, so it can continue to be eaten.

2. Bumped and crushed fruit

In the process of collision, the cytoplasm in the fruit dissolves, and the colorless phenols in the cells are transformed into colored quinones.

In essence, these fruits are not infected by harmful pathogens such as bacteria, so short-term eating will not affect the body.

Of course, if the fruit in your house has been stored for a long time, and it is not clear what caused it to be "a little rotten", it is better to throw it away.

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IT House, a technology portal of Qingdao Soft Media, quickly broadcasts news headlines and mobile phone digital product evaluation, pays attention to smart cars and electric cars, AR/VR virtual reality, Apple iOS/iPadOS, HarmonyOS OS, Google Android, Microsoft Win11/Win10/Win7, and keeps a close eye on digital trends such as iPhone/iPad and Android smart devices and mobile phones.

In 2007, with Vista, there was the Vista House. When we indulged in the splendor of Vista, two years passed in a trance. Looking around, it turns out that it is a little lonely.

When we continue to follow the footsteps of Windows 7, we find that the world has changed. IPhone, iPad, Android, and Chrome OS have invaded our lives, and none of them can be less than mobile phones, tablets, computers, and smart TVs.

It’s a long night, and I can’t help thinking about why we exist, and what to entertain and greet the more than 700,000 friends who regularly visit and increase every day, so I have it, IThome.com. Welcome to IT House.

Where there are people, there are rivers and lakes; Where there is a computer mobile phone tablet, there is an IT home. Home of IT people, fireworks in IT field.

The readers of IT House are concentrated in young, trendy, energetic, sharing-loving, thinking and creating, advocating exploration and innovation, and daring to challenge and care about the future.
Men account for 89%
76% were aged from 20 to 27.
Typical readers: students, office workers, IT practitioners, technology enthusiasts, digital enthusiasts.

General Secretary of the Supreme Leader pointed out: "Health is an inevitable requirement for promoting people’s all-round development, a basic condition for economic and social development, an important symbol of national prosperity and national prosperity, and the common pursuit of the broad masses of the people."

With the continuous progress of building a healthy China, people’s health level has been continuously improved. By the end of the Thirteenth Five-Year Plan, China’s average life expectancy has increased to 77.3 years, and the main health indicators are better than the average level of middle-and high-income countries. The medical service and support capabilities have been continuously improved, and the physical quality and health literacy of the whole people have been continuously enhanced.

Over 7700

Hospitals above the second level that provide online services.

Lao Zhang from Guizhou is 64 years old. More than a year ago, he often had symptoms such as general weakness, chest tightness, shortness of breath and chest pain. He was diagnosed with tuberculosis after examination in a local hospital. In May 2021, Lao Zhang went to Hunan Chest Hospital for treatment accompanied by his family. The hospital organized an expert group to treat Lao Zhang with anti-tuberculosis and nutrition enhancement. Lao Zhang’s condition improved rapidly and his body gradually recovered. "I can walk now, especially thanks to the careful treatment of medical staff!" Lao Zhang’s daughter said excitedly.

China’s medical service capacity has been continuously improved, which can basically meet the medical needs of the broad masses. From January to October 2021, the total number of medical and health institutions in China reached 5.44 billion, a year-on-year increase of 23.4%. The utilization rate of hospital beds in China was 75.1%, up by 3.2 percentage points year-on-year.

National Health Commission has launched the "Action Plan for Further Improving Medical Services" for six consecutive years, striving to make medical treatment safer, more convenient, more effective in communication and more comfortable in experience. The majority of public hospitals further facilitate the majority of patients to seek medical treatment through the application of information technology, the provision of intelligent services, and the aging transformation. The data show that by the end of 2020, 51.2% of public hospitals with secondary and above have made appointments, 91.6% have carried out clinical pathway management, 63.2% have carried out telemedicine services, 86.7% have participated in mutual recognition of examination results at the same level, and 93.7% have carried out quality nursing services.

In recent years, "Internet+medical service" has run out of acceleration. By the end of 2018, there were only over 100 Internet hospitals. By June 2021, the number of Internet hospitals has soared to 1,600, and more than 7,700 hospitals above the second level provide online services. Third-party platforms have opened Internet medical services, further facilitating patients.

"Healthy China 2030" Planning Outline puts forward the goal of greatly improving health service capacity by 2030: a high-quality and efficient integrated medical and health service system and a perfect national fitness public service system are fully established, the health security system is further improved, the overall strength of health science and technology innovation ranks among the top in the world, and the quality and level of health services are significantly improved.

79 years old

Life expectancy per capita in 2030

At the end of 2021, the hemodialysis center of zhuoni People’s Hospital in Gannan Tibetan Autonomous Prefecture was officially opened, with 1 deputy chief physician, 2 assistant physicians and 8 nurses. The newly-built hemodialysis room is fully equipped. "It will be convenient to do treatment in the future." The patient, Lao Ma, said that in the past, dialysis was a time-consuming, costly and laborious task.

In the early days of the founding of New China, China’s medical conditions were extremely backward, and medical and health resources were mainly concentrated in big cities. Data show that at that time, there were only 3,670 medical and health institutions and 505,000 health technicians in China.

Nowadays, China’s medical and health resources have undergone earth-shaking changes. By the end of October 2021, the number of medical and health institutions in China was 1.038 million. Compared with the same period of last year, there were 872 hospitals and 12,745 primary medical and health institutions.

The leap-forward development of medical and health resources can not be separated from continuous funding. In recent years, China has continuously increased financial input in the field of medical and health care. In 2020, the total national health expenditure will reach 7,217.50 billion yuan, and the per capita health expenditure will be 5,112.3 yuan. Among them, government health expenditure was 2,194.19 billion yuan, social health expenditure was 3,027.37 billion yuan, and personal health expenditure was 1,995.94 billion yuan, and the proportion of personal health expenditure continued to decline.

The outline of the "14th Five-Year Plan" proposes to adhere to the public welfare nature of basic medical and health undertakings, take the improvement of medical quality and efficiency as the guide, take public medical institutions as the main body and non-public medical institutions as the supplement, and expand the supply of medical service resources. The "Healthy China 2030" Planning Outline proposes that the average life expectancy will reach 79 years in 2030. In the future, as China’s high-quality medical and health resources are further enriched and medical resources are more abundant, people’s health level will be further improved.

Over 60%

Signing rate of family doctors in key population

In 1967, 16-year-old Ma Wenfang became a "barefoot doctor" in Suliuzhuang Village, Dagang Li Township, Tongxu County, Kaifeng, Henan Province. Today, the village clinic has achieved standardized construction, and Ma Wenfang has become a family doctor. The villagers signed by Ma Wenfang are mainly residents over the age of 65 who suffer from diseases such as hypertension, diabetes and coronary heart disease. China began to implement family doctor contract service in 2017, and now the contract signing rate of key groups has exceeded 60%.

The establishment of county and village three-level medical system and rural cooperative medical system in China has been recognized by the World Health Organization. In 2009, China launched a new round of medical and health system reform, and rural medical and health conditions were further improved. By the end of October 2021, there will be 985,000 grass-roots medical and health institutions nationwide, including 36,000 community health service centers (stations), 35,000 township hospitals, 272,000 clinics (infirmary) and 608,000 village clinics.

The construction of county medical community has been accelerated, and the rural medical service capacity has been continuously enhanced. In April 2017, the General Office of the State Council issued the Guiding Opinions on Promoting the Construction and Development of Medical Consortium, proposing to set up a medical community in the county, give full play to the role of county-level hospitals as a link between urban and rural areas and a leading role in the county, form a division of labor and cooperation mechanism for county-level medical and health institutions, and build a three-level linkage county-level medical service system. Through more than four years of exploration and construction, the number of county medical communities in China has increased rapidly: by the end of March 2021, China had built 4028 county medical communities.

The "14th Five-Year Plan" outlines that high-quality medical resources in provinces and cities should be promoted to support the development of county-level hospitals, and 500 county-level hospitals (including traditional Chinese medicine hospitals) should be added to meet the facilities and service capacity of tertiary hospitals. We will steadily expand the coverage of contracted services for urban and rural family doctors and improve the quality of contracted services. The shortcomings of medical and health care in rural areas will be further supplemented, and rural residents will get more benefits from medical treatment. (Reporter Shen Shaotie)

In this era when everyone is chasing dramas and gossiping, we need to read books.

We need to find a pure land for our hearts and regain the happiness of reading.

Fan Shujun selected ten famous sentences, each sentence is a classic, and each sentence is life.

Life can’t be as good as you think,

But it’s not as bad as you think.

-Mo Bosang’s Life

We always look forward to a happy ending.

Most TV dramas also end when they are broadcast to family fun.

But life is not like this.

It is full of mud and sand, with laughter and tears.

As long as you are alive, you have to experience it. Experience joy, experience sadness.

There is no happy ending.

Always on the road is the only answer to life.

The world won’t care about your self-esteem,

People only see your achievements.

Before you achieve anything,

Don’t overemphasize self-esteem.

-Fitzgerald’s The Great Gatsby

If you want to succeed in the secular sense and gain the recognition and praise of the world, you can’t overemphasize self-esteem.

It is a compulsory course for success to go through all kinds of hardships.

Self-esteem is like white shoes.

People who are always worried about whether their shoes are dirty can’t walk on the dirt road.

Putting down your posture is the first step to success.

When I am silent, I feel full,

When I speak, I feel empty.

-Lu Xun’s "Wild Grass Inscription"

When people reach middle age, they gradually find that people don’t have to talk too much.

Not every fish lives in the same sea.

Everyone’s cognition and understanding are different.

Once you open your mouth, it is easy to bring right and wrong in many cases.

People who know you don’t have to say it, and people who don’t need to say it.

Half of life, slowly understand.

Most of the words should be told to yourself, and you should taste the joys and sorrows yourself.

It is not easy to complain, and you don’t have to spit at will.

Silence is a realm and a practice.

If you can’t avoid it,

You have to put up with it

Cann’t stand what life is destined to endure,

Is a sign of weakness and stupidity.

-Charlotte Brontexq’s Jane Eyre

Life is always impermanent.

Maybe at any time, disaster will befall you.

We are afraid before the disaster comes, and we are afraid in imagination.

I often scare myself.

But once disaster strikes, no matter how hard it is, we must bear it.

People will get used to it gradually.

This is human resilience.

We gritted our teeth and walked away. Until one day, a bright future emerges.

When we look back, we find that we have come a long way.

We are actually braver than we thought.

In the street where sixpence is everywhere,

He looked up at the moon.

-Mao Mu’s The Moon and Sixpence

In the eyes of the world, money has become justice.

But there are still many people who stick to their ideals.

They say: chasing dreams is chasing your own bad luck.

This is like a mockery, but also like a tragic.

Maybe one day, we will become more diverse and inclusive.

There will be more and more people watching the moon.

Unfortunately,

It is the step of genius;

The baptism water of believers;

The priceless treasure of capable people;

The bottomless pit of the weak.

-Balzac’s "Human Comedy"

For different people, the meaning of suffering is different.

For the strong, this is the best test and an excellent advanced journey in life.

But for the weak, it is bottomless darkness.

Suffering is the touchstone of life.

Polish yourself into a real strong person, so as not to be afraid of the wind and rain.

If you want something, you have to set it free.

If it comes back to you, it belongs to you,

If it doesn’t come back, you never had it.

-Dumas "The Count of Monte Cristo"

The tighter you hold something, the easier it is to lose it.

It is better to let go decisively than to be nervous.

It’s yours that others can’t take away, not yours, and it will be lost sooner or later.

In that case, why be persistent.

It is much more difficult to judge yourself than to judge others.

If you succeed in judging yourself correctly,

Then you are a real wise man.

-Exupery’s The Little Prince

People are all the same, their eyes are in front, they can only see other people’s faults, but they are unwilling to reflect on their own.

Man’s greatest enemy is not others, but himself.

Those who always feel right and always pass the buck will be rejected sooner or later.

Only by being aware of one’s own problems can one constantly correct and move forward.

Remember what should be remembered and forget what should be forgotten.

Change what can be changed and accept what cannot be changed.

-Salinger’s good girl

Life is like a mobile phone, no matter how high it is, it will get stuck with use.

Clear the memory regularly so that the mobile phone can be used normally.

The same is true of people.

Clean up the garbage of the mind regularly, learn to accept and learn to give up.

Only in this way can the heart be open-minded and at ease, and life can be comfortable and calm.

Marriage is a besieged city,

People outside the city want to go in,

People in the city want to come out.

—Fortress Besieged by Qian Zhongshu

Marriage has the warmth of marriage, and there is freedom to marry without marriage.

Life is a game of choice.

If you give up, you will get it, and if you get it, you will give up.

Don’t envy other people’s lives, because others may also envy you.

If a man drinks water, he knows it well.

It is enough to choose your own path and go on without complaining or regretting.

Author | Ru Fengjun

Source | Confucianism (ID: rufengdajia), a gathering place for Chinese scholars, the original number of super-quality Chinese studies. Everyone with temperature, value, interest and Confucian style will accompany you to understand China culture.

Layout | afterview

Picture | Picture Worm Creativity

Original title: "The 10 most touching sentences of world famous works should be read at least once in your life"

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　　Shops and convenience stores in Shanghai are being reshuffled.

　　Carrefour has been operating in China for more than 20 years, and the new owner has been replaced by Suning; Metro, which entered almost at the same time as Carrefour, is also looking for the receiver of China business … … Even ordinary consumers can clearly feel this change when walking on the street — — Traditional hypermarkets such as e-mart and Tesco are gradually withdrawing from the downtown area and being replaced by various new supermarkets and convenience stores. Among them, there are foreign brands such as ALDI, the century-old supermarket chain in Germany, Costco, the second largest retail supermarket in the world, and new brands hatched by domestic capital such as Pick’n Go, Suning Store, Ole’s boutique supermarket and G-Super. Shanghai’s supermarket industry has become more and more lively.

　　Every round of survival of the fittest, Shanghai’s supermarket industry is evolving itself. Every brand is constantly trying and growing in this new era of consumption, letting go of the game between technological upgrading and business model change. And all business comes from the most basic variable, the consumer.

　　■ Wen Wei Po reporter Xu Jinghui

　　Giant game

　　Those who can’t run fast will eventually be eliminated

　　In the early 1990s, the supermarket format entered Shanghai for the first time, and it has reached the stage of standing in the thirties. However, this mature system is not calm, and "undercurrent surging" is the most appropriate adjective to describe the current state of this industry.

　　At the end of last month, Suning.cn announced that its wholly-owned subsidiary Suning International planned to invest 4.8 billion yuan to acquire 80% shares of Carrefour China, thus swallowing this "behemoth" with an operating income of nearly 30 billion yuan in China. Not only Carrefour, but also the "Big Mac" supermarkets in the past seem to have a "middle-aged crisis". Lotte, e-mart, Tesco and other brands have withdrawn one after another, while Metro has been seeking to sell its China business … …

　　The "vacancy" in the market has been replaced by new brands with stronger capital. Box Ma Xiansheng, hatched from Alibaba, became the main store for major shopping centers in just three years, and successfully embarked on the "C position"; Tencent invested heavily in Yonghui’s new format "super species", which expanded rapidly nationwide; Greenland Group’s G-Super Greenland, which lays out the retail industry, is preferably fully expanded in first-and second-tier cities, with 31 stores opened in Shanghai alone … … These supermarkets rooted in shopping centers have gradually replaced the original "single-family" hypermarkets.

　　The same situation also appeared in the convenience store industry. Many years ago, small convenience stores such as Keke, Haode, Liangyou and Diatiantian, which were all over the streets of Shanghai, were shrinking, while Japanese brands such as Family and Rosen developed steadily, while a number of new brands such as Suning Store and Convenience Bee rose, with the blessing of giants such as Suning, Tencent and Gaoyou Capital.

　　Looking at the reshuffle of the supermarket industry, behind the giant game is actually the transformation of business philosophy: when the development and reform of a format can’t beat the market and consumers, it will inevitably go downhill. In the past, the supermarket format faced a market that had not been developed by e-commerce, and consumers had to rely on the offline shopping environment. Therefore, the intensive and one-stop shopping environment was favored. With the impact and integration of e-commerce, the past business model has been difficult to meet the needs of current consumers.

　　The re-opening of the supermarket industry, the traditional hypermarkets represented by Yonghui and RT Mart, and the new brands represented by Boxma Xiansheng, have similar paths — — Seamless online and offline links to speed up home service. In March last year, RT Mart’s "online ordering and offline delivery" service was fully rolled out. Bin Yuan, a new retailer in RT Mart, revealed in an interview that although this transformation is difficult, the effect is quite obvious after the integration of online and offline, which not only greatly improves the efficiency, but also makes the consumer structure younger, which is the most desirable change of traditional hypermarkets.

　　Consumer competition

　　Adjust the strategy according to consumer preferences

　　In this round of reshuffle, the change of business model comes from the most basic variable of consumers. A report from Deloitte shows that the rapid economic development in China has stimulated the consumption demand of the younger generation. Different from the previous generation of consumers, young consumers pay more attention to convenient, personalized and high-quality shopping experience.

　　Judging from the shopping habits of the main consumers, such as post-80s, post-90s and even post-00s, they are fundamentally different from the previous generation: post-80s and post-60s like to browse the promotional advertisements stuffed into mailboxes in supermarkets, then get on the free shuttle bus early in the morning and buy all the discounted daily necessities at once in the stores. However, the post-80s and post-90s are not like this. As far as their eyes are concerned, the "June 18th Promotion" and the "double 11" online carnival are the two major shopping labels at the middle and end of the year, respectively. Those daily necessities such as paper towels, toiletries and baby diapers are purchased at a low price at one time. Even if they "improvise" and move their fingers, these standard products can basically be purchased from all over the country in one day.

　　The change of consumers’ shopping habits has a great impact on hypermarkets. Some surveys show that in first-tier cities, the frequency of young consumers going to large supermarkets can be calculated by "month", which makes the "Big Mac" have to make strategic adjustments around the changes in consumer demand.

　　At present, a relatively successful adjustment model is the development of large-scale enterprises with ultra-miniaturization. For example, Easy Carrefour is a successful case. Its most obvious benefit lies in cost saving. On the one hand, those goods with high online shopping rate gradually withdraw from the shelves, greatly reducing the area of the supermarket; On the other hand, these supermarkets, with an area of about 1,000 square meters, mainly focus on fresh food, imported food, beverages and other products with high repurchase rate and instant consumption, which can filter the positive impact brought by e-commerce to the maximum extent.

　　The development of large-scale supermarkets towards miniaturization is also helpful to its site selection. Previously, "Big Mac" stores loved "single-family" stores, with all kinds of parking lots and shuttle buses. Now, entering shopping centers is not only easier to operate than big stores, but also easier to reach young consumers, and it is also convenient for large-scale expansion.

　　From a deep perspective, the miniaturization of big stores is also a reasonable combination of the whole supply chain to optimize in depth. Nowadays, these scattered supermarkets are already composed of two parts — — Front store and back warehouse. The function of "front store" further flies away in the direction of "emergency+experience", such as fresh products, beverage products and so on; The "back warehouse" has turned into a "front warehouse" for online shopping users, stocking according to big data and responding to online shopping needs.

　　Cost bottom line

　　Looking for breakthrough direction in "actuarial science"

　　The reshuffle of Shanghai Shangchao format is also closely related to cost. At the end of 1990s, when the first batch of hypermarkets entered Shanghai, they signed multi-year leases in one breath. Now, most of them quit because the leases expired and they could not afford high rents.

　　But the latecomers also have to face the cost game — — The premise of any business model is profitability. In the era of supermarkets with high rents and high labor costs, new solutions are needed.

　　Starting from the "variable" of consumers, fresh products with high gross profit have become the main direction of major brands. In this matter, as big as box horse fresh, super species, Ole’ Boutique supermarkets, as small as Suning stores and Haode convenience stores, are all making efforts. As a matter of fact, the fresh-keeping strategy has achieved very good results in the early stage. This kind of goods with high repurchase rate and high gross profit margin can directly drive profit growth. Fresh products have made extremely important contributions to the reason why Box Horse Fresh Life’s first store in China can realize single-store profit so quickly.

　　However, we have to pay attention to the fact that when all brands are heading for running all the way, the rapidly saturated market makes this once-tried-and-tested model "kick the iron plate". Box Ma Xiansheng has closed its store for the first time this year, and Wanda Store in Wujiaochang, the first store of Yonghui Yunchuang’s super species in Shanghai, has recently closed its doors. According to Suning.cn’s financial report, the loss of Suning Store only reached 296 million yuan in the first seven months of 2018. With the rapid expansion of the store, this loss will expand sharply. How to stop loss will be a difficult problem that these brands must face.

　　To cope with the high cost, another way to solve the problem is to replace manpower with technology. For example, the newly-emerging brand Convenience Bee is equipped with unmanned payment equipment in all stores in Shanghai. In convenience stores that are open 24 hours a day, the work of the night clerk is mainly to receive goods, replenish goods, tally, etc., and the cashier work is replaced by intelligent technology equipment.

　　Before this, unmanned supermarkets were indeed booming. In 2017, Taobao’s "Amoy Coffee" became popular at the Creation Festival. Since then, all parts of the country have tried water without retail. However, from the current development, the cost of artificial intelligence is much higher than that of labor, which hinders the promotion of unmanned supermarkets. A retired employee of Binguo Box, an unmanned convenience store, told reporters that the company started to lay off employees at the end of last year, and it has plummeted from more than 500 people at its peak to more than 100 people now. However, Wei Xueqi, an associate professor in the Department of Information Management and Information Systems, School of Management, Fudan University, believes that the launch of the 5G commercial tide will be of great help to unmanned supermarkets in the next year or two. Once the technical cost can be greatly reduced, it will be able to support this new format. Accelerate development.

　　In addition, it is also a strategy to open a shop in the suburbs where the land price is cheaper. Whether it is a Sam member store in Qingpu or Pudong, or a market opening guest who is about to open, it is such a prudent business. Andrew Miles, president of Sam member store’s China business, calculated an account for the reporter: the cost of opening a store in the suburbs is only half of that of an urban supermarket, while the sales volume brought by strict control of product quality can reach 5 to 10 times that of an ordinary supermarket, which gives the possibility of a virtuous circle of supermarket formats.

　　Personalized development

　　Thousands of stores and thousands of faces, to "change" to meet the trend.

　　The transformation of Shanghai supermarket industry is far from over, because from this summer, a large wave of new stores will be unveiled in Shanghai — —

　　At the end of June, Oleqi, a famous cheap supermarket brand in Europe, opened two offline stores in one breath and officially entered the retail battlefield in China.

　　On July 2nd, Box Horse opened a new convenience store in Shanghai — — Pick’n go, the "smallest" box horse store in history, covers an area of less than 20 square meters. It is mainly engaged in fresh food and is also the latest attempt of box horse.

　　On July 4th, Yonghui Supermarket "Market Life" opened in Sanlin Impression City, Pudong, with the combination of traditional market culture and fashionable and modern farmer’s market decoration as its selling point.

　　In late July, Yonghui Supermarket’s first mini community store will soon land in Nanxiang, Jiading, which is also a new exploration of Yonghui Supermarket after "super species" … …

　　New brands emerge one after another, and "change" is the only constant theme. Hou Yi, CEO of Box Horse Fresh Life, once said that in addition to Box Horse Fresh Life, they are actively exploring new formats such as Box Horse Vegetable Market and Box Horse mini, and studying the best format model in different cities, different regions, different population densities and different scenarios, so as to make strategic reserves for the development in the next decade.

　　Not long ago, Convenience Bee got the first hot meal business license of convenience store in Shanghai. Nowadays, in every store, you can see a hot meal sales area enclosed by a glass curtain wall, which is equipped with steaming oven, cleaning and disinfection washing pool, warm water heat preservation cabinet and other equipment and facilities for supplying hot food. After the hot meal is heated, it can be stored in the warm water heat preservation cabinet, which can maintain a constant temperature, which means that no matter the first guest or the last guest, they can get the meal with the same temperature.

　　At the same time, theme stores and exclusive imported goods are also important "playing methods" for major brands. At the end of May, Rosen’s first Hello Kitty theme convenience store in the world opened in Nanjing East Road subway station. Before that, this convenience store had launched theme stores such as "Shanghai Football", "Teddy Bear" and "Detective Conan" to attract consumers to stop. The G-Super Green Space Optimization is based on the spillover effect of the import Expo, trying to improve its core competitiveness while introducing more new overseas products and bringing global good goods into the domestic market more efficiently.

　　In the ever-changing, Shangchao industry is working hard in the direction of segmentation and personalization. These differentiated explorations may become the keys for brands to settle down in the future. Liu Min, deputy director of the Shanghai Municipal Commission of Commerce, said that the retail industry in Shanghai experienced the last round of information technology development, and now it has returned to quality and service again, forming a positive spiral upward trend, which will bring brand-new vitality and energy to the supermarket industry in Shanghai.

　　According to the public data of the Ministry of Commerce, in April this year, the national building materials and home furnishing prosperity index (BHI) was 117.65, and the sales of building materials and home furnishing stores above designated size exceeded 110 billion yuan, and the cumulative sales from January to April exceeded 420 billion yuan.

　　Although the above data decreased slightly compared with the same period of last year, with the introduction of "trade-in" policies in various places since April, and the favorable factors such as the overlapping market entering the traditional peak season, the household sector continued to release consumption vitality, the industry prosperity rebounded, and the "Xiaoyangchun" market in the home building materials market also continued.

　　The market potential of "trade-in" is huge.

　　At present, China’s real estate market is still in the adjustment stage, but since the beginning of this year, favorable policies have been implemented in various places, and industry insiders expect that the industry will accelerate its stabilization. As the downstream industry of the real estate market, the consumer demand of the national building materials and home furnishing market continued to be released from January to April. Although the sales data decreased slightly year-on-year, thanks to the help of the policy side, the overall situation was still improving.

　　In March this year, the State Council issued the Action Plan for Promoting Large-scale Equipment Renewal and Trade-in of Consumer Goods (hereinafter referred to as the Plan) to promote economic transformation and upgrading and improve the quality of life of urban and rural residents.

　　The "Proposal" pointed out that for the trade-in of household appliances, it is necessary to improve the convenience as the core and smooth the consumption chain of household appliances; In order to promote the replacement of home improvement consumer goods, it is required to support residents to carry out local renovation of old houses, kitchens and bathrooms, continue to promote the aging renovation of homes, and actively cultivate new consumption such as smart homes. Promote home improvement model rooms to enter shopping malls, communities and platforms, encourage enterprises to build online model rooms, and provide affordable products and services to meet diversified consumer needs.

　　"The introduction of the trade-in policy is a major positive for the home furnishing industry." Qin Zhanxue, president of China Building Materials Circulation Association, pointed out that the relevant data of the Ministry of Housing and Urban-Rural Development showed that by the end of 2022, the total number of urban and rural housing construction in China had exceeded 600 million, with huge market potential. "As houses enter the aging cycle one after another, the demand for renovation and functional upgrading will gradually increase. It is expected that the industry will usher in a new round of trade-in climax in the future."

　　According to incomplete statistics, in the past year, the total output value of China’s home improvement industry was about 2.77 trillion yuan, of which the demand for local decoration exceeded 35%. "It is conservatively estimated that the replacement scale of the home and home improvement market will exceed one trillion yuan." Hu Yanan, secretary-general of China Building Decoration Association’s Residential Decoration and Parts Industry Branch, said that according to the association’s rough calculation, there are more than 200 million houses in urban housing that are over 20 years old, and the demand for renovation and transformation at the consumer end is strong.

　　Grasp the "renewal" cycle and accelerate the layout of enterprises

　　The promulgation of the "Program" has given industry support and guidance at the policy level and brought new development opportunities at the development level. Many home associations and head home stores have acted quickly, actively responding to the policy call and helping to release the potential of home consumption by issuing trade-in coupons, promoting in communities, and granting subsidies.

　　At the end of April, at the annual meeting of the housing industry in 2023-2024, the Residential Decoration and Parts Industry Branch of China Building Decoration Association, in conjunction with the head home improvement enterprises and parts and materials enterprises all over the country, officially launched the "Home Improvement Trade-in Action". "I hope that through this action, a group of’ home improvement practitioners’ will be cultivated, and typical cases of enterprises will be launched to create a more assured, worry-free and secure consumption environment." According to the relevant person in charge of China National Equipment Association, this action aims to promote the effective implementation of "trade-in" related programs in the home improvement and home furnishing industries, and call on the whole industry to respond to the replacement of home improvement consumer goods, and encourage member units to actively carry out local upgrading and renovation of old houses, kitchens and bathrooms, and aging renovation of homes.

　　On May 6th, in response to the "Consumption Promotion Year" policy of the Ministry of Commerce, and vigorously promoting the trade-in of the household industry, China Building Materials Circulation Association also launched the "Third National Green Smart Home Consumption Festival", which empowered enterprises by implementing the relevant action plan of "trade-in" and issuing exchange vouchers for trade-in.

　　Focus on home stores. According to our understanding, the heads including Red Star Macalline and Easyhome made relevant implementation plans as early as the "trade-in" scheme was put forward.

　　Among them, Beijing Red Star Macalline has invested more than 10 million yuan since March to promote trade-in, benefit consumers, and help people rejuvenate. It is reported that in order to make more consumers enjoy the trade-in benefits easily, Beijing Red Star Macalline not only joined hands with 17 brand enterprises such as Xilinmen, Wrigley Sanitary Ware and Boloni to participate in the trade-in activities of green smart consumer goods, but also distributed subsidies of about 8 million yuan in different forms through online and offline channels.

　　The relevant person in charge of Red Star Macalline said that consumers can make an appointment to drag the old service through the "Red Star Home" applet, and they can enjoy the 600 yuan subsidy at the highest; Go to the offline store for "replacement", and you can also enjoy the government subsidy and superimpose the joint discount. "At present, relevant subsidies have been launched in five major shopping malls in Beijing, and consumers can get subsidies and enjoy the benefits of renewal."

　　The data shows that since the beginning of this year, Red Star Macalline has launched a large-scale "trade-in" campaign for home appliances in many shopping malls across the country, taking the demand for trade-in as the contact point to obtain accurate store traffic for shopping malls, and guiding the related sales between home appliances and other categories through refined operation.

　　On May 9, Easyhome also revealed the progress of "trade-in" on the investor interaction platform. It said that this year, it will comprehensively promote the three major IPS of "trade-in furniture and household appliances", "old houses for new looks" and "it is difficult for families to find them", which will drive the rapid growth of home sales.

　　The relevant person in charge of Real Home pointed out that the company released the "trade-in" strategy as early as 2022 and carried out related business. "According to statistics, a number of IP activities related to’ trade-in’ achieved remarkable results last year, achieving 207,000 customers, guiding sales of 650 million yuan and recycling 68,000 old things." The person in charge said.

　　At the same time, many home furnishing enterprises also seize the favorable market cycle and fully exert their strength in the stock market.

　　At the beginning of May, Qumei Home officially launched this year’s trade-in activities in the "Huanxin Plan Conference". In fact, since the first launch of this activity in 2013, Qumei Home has positioned it as a long-term and far-reaching important action. Zhao Ruihai, chairman of Qumei Home Furnishing Co., has repeatedly said that "trade-in" is not only a commitment to consumers, but also a manifestation of corporate social responsibility.

　　"Among about 300,000 customers accumulated by enterprises, some of them are currently in the consumption cycle that needs to be updated and iterated." Recently, Meike Home also publicly stated that this year, it will increase visits to early users, carry out maintenance and clue acquisition, with a view to providing consumers with diversified replacement programs. Oupai Home has launched the whole house renovation and whole package services, such as package storage, package discount, package design and help to move, to meet the diversified needs of consumers.

　　The industry believes that promoting the trade-in of household products requires both upstream and downstream synergy, and the household industry needs to continuously and deeply tap its own resources to promote the sustainable development of trade-in in a more market-oriented way and more convenient activities.

　　Both ends of supply and demand still face corresponding difficulties.

　　Although the market potential of trade-in is huge, it faces many difficulties in practical operation.

　　From the consumer side, how to deal with the replaced furniture, where to store the old furniture, and how to find a "reliable" decoration company and foreman may all hinder the implementation of the old-for-new policy. On the supply side, trade-in, local renovation and other links have a large amount of work, relatively low customer list value, and most of them are concentrated in old communities, so the construction difficulty is relatively high.

　　"At present, the residual value of many furniture recycling and dismantling wastes is relatively low, and the willingness of large-scale platform enterprises to participate in recycling is insufficient, but consumers do not have the ability to handle large pieces of furniture by themselves, which will become a constraint for replacing new ones to some extent." Zhu Jiagui, CEO and general manager of Red Star Macalline Home Furnishing Group, said that it is not easy for most home furnishing enterprises to provide large-scale trade-in services and handle old furniture well. "It is necessary to pay higher operating costs in terms of management, operation, normative environmental protection and demolition." Zhu Jiagui said.

　　In view of the problem that "trade-in is easy to abandon the old", Qin Zhanxue believes that the focus of trade-in should be on the "new" and the treatment of the "old" should not be ignored. "Old products should not be treated as garbage, but should be reused." He said, for example, furniture products can be dismantled and recycled, while construction waste can be reprocessed into floor tiles for municipal decoration materials.

　　The relevant person in charge of the Consumer Promotion Department of the Ministry of Commerce said that the trade-in work involves thousands of households and the vital interests of consumers. Promoting the trade-in of consumer goods is not only a powerful measure to enhance the momentum of economic growth and consolidate the good momentum of recovery, but also a long-term strategy to promote the high-quality development of the home furnishing industry. In the future, the industry should gradually establish an effective mechanism of "it is easier to get rid of the old and more willing to replace the new", so that consumers can enjoy better services and the trade-in action can be truly and thoroughly carried out in the industry. Text/Zhang Xinyu

　　Source: Beijing Evening News

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Upstream News Kevin·Z

Optimize market access, expand sales channels and strengthen fiscal and taxation support.
Our province introduced measures to support export products to domestic sales.

Fully protect the transportation demand of goods exported to domestic market, and support e-commerce platform to set up online Liaoning foreign trade product sales area … Recently, the provincial government issued "Several Measures to Support Export Products to Domestic Market in Liaoning Province" (hereinafter referred to as "Measures"), and introduced eight measures around strengthening the protection and application of intellectual property rights, broadening channels to support domestic sales, and improving the level of facilitation of domestic sales, so as to support marketable export products to explore the domestic market and promote the mutual promotion of domestic and international double circulation.

According to the relevant person in charge of the Provincial Department of Commerce, our province mainly focuses on the equipment manufacturing industry, and it is difficult to export such products to domestic sales. It is necessary to remove obstacles and provide guarantees from the institutional level to solve the "pain points" of enterprises with different standards, poor channels and high financial pressure.

The "Measures" propose that we should combine the needs of new infrastructure, new urbanization and major engineering construction in our province, organize a batch of qualified export products such as metallurgy, petrochemical, building materials and machinery to be sold domestically, and help foreign trade enterprises integrate into the industrial chain of investment projects.

Different product standards at home and abroad are a common problem that foreign trade enterprises in our province face when exporting to domestic sales. The "Measures" propose to optimize market access and promote the integration of standards. Before the end of this year, foreign trade enterprises are allowed to make relevant written commitments to export products that meet the requirements of China’s mandatory standards through self-compliance statements. In addition, our province will also support foreign trade enterprises to develop "homogeneous products with the same line and standard" and expand the application scope of "homogeneous products with the same line and standard" to general consumer goods and industrial products. The so-called "same line, same standard and homogeneity" refers to the production of products that can be exported and sold domestically on the same production line according to the same standards and quality requirements.

At the same time, our province will open up channels to support domestic sales, including supporting e-commerce platforms to set up online Liaoning foreign trade product sales zones to promote the transformation of foreign trade enterprises to online sales; Encourage foreign trade enterprises to use new formats and new models such as online sales, live broadcast and scene experience to expand the scale of transactions; Encourage the use of pedestrian streets and professional markets to facilitate the sale of export products by foreign trade enterprises; Support foreign trade enterprises with independent brands and strong willingness to sell domestically, and establish long-term direct purchase and supply relations with large chain stores in the province.

Foreign trade enterprises may face problems such as long account period and large capital occupation when exporting to domestic market, and need financial and taxation support. Our province will support financial institutions to develop financial products suitable for foreign trade enterprises to explore the domestic market, and encourage all regions to adopt "policy guarantee+finance+goods pledge" and other ways to innovatively solve the financing problem of foreign trade enterprises to explore the domestic market. Our province will also shorten the time limit for taxation, compress the existing time limit for handling limited matters to 5 to 10 working days, and turn some limited matters into immediate matters; One-stop tax service, allowance handling, invoice mailing and other services are implemented for enterprises that export products to domestic sales. (Reporter Dong Hanbo)