Time Writer | Rizhuo

Movies should be more similar to music than novels.

With the release of "The New Gospel Warrior Theater Edition: The End" in Japan in March this year, after 26 years, the story of EVA finally came to an end.

Friends who are familiar with the series must know that this is not the first time that the Gospel Warrior series has ended.

As early as 1997, The New Century Gospel Warrior Theater Edition: Air/ Sincerely for You culminated in the third shock, ending the whole story line.

However, Hideaki Anno, the chief supervisor, was not satisfied after all, and laughed at himself, "No matter what works I create, there will be the shadow of EVA" and "I put all the most interesting things in EVA".

So in 2007, he once again renovated the stories of the first few episodes of the TV version, and launched a series of "new" works, The New Theater Edition of the Gospel Warrior: Preface.

At this time, the EVA story line still completely followed the TV version, but in 2009, the new theater version of Gospel Warrior: Breaking was released, and the whole story began to deviate from the original version.

Just like the "broken" in the title of the film, it was the myth that Hideaki Anno himself created 12 years ago that he wanted to "break".

Until this year’s release of "The New Gospel Warrior Theater Edition: The End", the story of another world will also come to an end.

Different from the ending of the old generation’s Air/ Sincerely for You, which focused on the complex psychological state of the protagonists, whether you accept it or not, Hideaki Anno chose to reconcile with the world around him with The End at the age of 60.

If you want to complete the world view of EVA series, I suggest you take a look at Goodbye, All Gospel Soldiers published by Time Jun. Today, this article only talks about the "impact" brought by this ending work.

Ps: There are spoilers in the following content. It is recommended to come back after watching the movie.

It is difficult to understand EVA, but it is not that difficult.

The difficulty lies in that Hideaki Anno throws out a series of high-concept and high-definition proper nouns all the time.

The characters are limited by the vagueness of their identities and situations, and consciously limit the vision of Shinji Ikari (the audience), impacting the hearts of 14-year-olds and the audience with a torrent of information fragments.

But as long as we understand the social and historical background of EVA’s birth, it is easy to project emotions into the role.

The sudden economic crisis, parents’ unrealistic expectations, inner hesitation and confusion make a generation of young people choose to escape from reality-just like Shinji Ikari, the protagonist of EVA.

However, young girls will eventually grow into adults, and they can be late for leaving their homes and joining the WTO, but they cannot be absent. The New Gospel Warrior Theater Edition: The End is a rite of passage for Hideaki Anno to himself and a generation of otaku girls.

Initial vs final

The story of "The End" follows the last theatrical version of "Q", but unlike the latter, which set the scene in the devastated headquarters of Nerv, Tokyo’s third city, the first half of the story of "The End" took place in the third village where survivors gathered.

Just as the second impact "evolved" the ocean, the third impact had a devastating impact on the earth. The few people who survived almost returned to the level after World War II, relying only on supply and simple land work to meet their daily food and clothing.

Compared with the third city of Tokyo, which is full of science and technology, the story of EVA seems to have returned to the world from the sky.

However, the retrogression of science and technology does not seem to make people’s sex look disgusting. On the contrary, the tone of the story turns to light, and everyone is actively involved in rebuilding their homes.

This situation also confirms the emotion of Nerv’s deputy commander, Dong Yue Geng Zao, when he saw the horror brought by the second impact in Antarctica:

The cause of the tragedy is that human beings become arrogant by relying on science and technology, so although the world is incomplete, as long as there are human beings, it is still worth looking forward to.

In The End, all the characters choose to accept the world in front of them and put themselves into real life with the most simple attitude.

Ayanami Rei VI, who knows nothing but taking orders, came into contact with human newborns for the first time here, working with ordinary peasant women, taking a bath together, and changing into favorite clothes like ordinary girls.

From a cold tool to a girl with temperature, she briefly merged into this world that does not belong to her.

Asuka also has enough experience and strong heart. He put down his favorite teenager at the age of 14 and calmly said to Shinji, "I used to like you, but I have grown into an adult first", and also got his own comfort and belonging.

Suzuhara Tohji, who did not become the fourth qualified person in the new theatrical version, and Dong Muguang, the monitor of that year, have completely transformed into adults.

The two married and had children, and Dong Zhi ran around for the life of the whole family and lived an ordinary but happy life for ordinary people.

Only Shinji is left, and his road to adulthood is still full of thorns.

Whenever he overcame cowardice and faced the burden given by fate, the disastrous consequences plunged him into deeper pain again and again.

It wasn’t until the death of Ayanami Rei VI (turned into LCL) that he got up the courage again and set foot on Miri, Malaysia’s battleship Wunder, fighting with Nerv, his father Ikari Gendou.

In the face of the true heir who took the initiative to fight (reconcile), Ikari Gendou, the core and most mysterious role of the whole EVA, finally revealed his heart to his son, and the analysis of E scientists again and again was finally confirmed:

Father Ikari Gendou is the one who is most unwilling to reconcile with reality. Under the cold face that conan the destroyer caused tragedy, he is actually a coward as weak as his son.

After the war, I watched everyone let go of the past and the camera followed Shinji into the studio.

By breaking the fourth wall, he (also Hideaki Anno) clearly told all the audiences who grew up with EVA that it was time to create a world without EVA and accept the imperfect reality.

This is the adult ceremony of Shinji, the adult ceremony of all otaku who like EVA, and also of Hideaki Anno.

Of course, not everyone can accept this farewell work of EVA.

In particular, compared with the "God-sealing" of "Air/ Sincerely for You", its "blandness" and "messing up CP" are really suspected by many fans.

In all fairness, as the end of the whole EVA series, The Final is blameless in terms of technology, but it is not impeccable in some details.

The emotional treatment between Asuka and Aita Kensuke caused great controversy after the film was released.

In Time Jun’s view, the audience is like a true heir who has been sleeping, unaware of the changes that have taken place in the world since the third shock.

However, the details in the film are explained. During this period, Asuka lived in Kensuke’s house and even walked around the house without underwear, which undoubtedly hinted at the close relationship between the two.

Shinji followed Kensuke home, and the first scene was naked incense.

The official open processing is clearly the space that the old thief of Anye deliberately left for e-scientists to interpret, which is also the routine operation of EVA series.

Shinji also gave Xiang a satisfactory response.

The emotional end-result of Shinji is a little abrupt.

As an adult, Shinji actually came together with Shinbo.

Makinami Mari Illustrious is the first character in "Broken", and her identity is not explained much in the whole series, but we can still get some information through the detailed description and the confirmation of the comic book "Gospel Warrior".

Mary was a student of Nerv’s deputy commander Dong Yue, and the younger sister of Ikari Yui, the true heir’s mother. After joining Nerv, she secretly worked for Ikari Gendou.

However, after learning about Ikari Gendou’s plan to sacrifice all mankind and reunite with Wei, he joined Wille, a rebel in Miri, Malaysia, which is why Dongyue called Mary a traitor in The End.

However, as Asuka said, Shinji needs a mother to take care of her, not a girlfriend.

Mary, who is positive and optimistic, just fills the emotional gap of Shinji, and she will always be with Shinji as promised.

Although their emotional scenes are too few to be criticized, in the adult world, appropriateness is always more important than liking, which is also in line with Hideaki Anno’s logic of dealing with the relationship between characters realistically.

Other characters always want Shinji to fight, and Mary is the one who can liberate him.

In a word, the handling of the characters and the plot in The Final may not be the most perfect, but Anye himself said that it was an unprecedented attempt to let EVA end in a "dull" way.

Time Jun likes the interpretation of an old powder very much. Maybe the rascal is waiting for us to grow up before he can understand the ending.

Looking at the tone of EVA story now, it is no longer as desperate as "boy, become a myth" sung in the Action Plan of Cruel Angels.

It’s the sentence "You are the one I can’t forget" in the ending song "One Last Kiss", which is full of helplessness. Maybe this is the world of adults.

Whether it’s to reconcile with reality with Shinji, live a strong life with regrets, or stay where you are, fans who don’t intend to reconcile, after a quarter of a century of companionship, it’s really time to say goodbye.

Perhaps its controversy and discussion will continue for a long time, but it is no longer the expectation of living in another world when I was young, but a footnote in real life.

Our youth is really over.

　

　

General Office of the State Council forwarded the report of the State Planning Commission

Current price situation and controlling price increase in the second half of the year

Notice that measures should be taken to report

　

Guo ban fa [1995〕41number

　

People’s governments of all provinces, autonomous regions and municipalities directly under the Central Government, ministries and commissions and institutions directly under the State Council:

　　 The State Council agreed with the State Planning Commission’s Report on the Current Price Situation and Measures to Control Price Rising in the Second Half of the Year, which is hereby forwarded to you, please implement it carefully.

Since the beginning of this year, all regions and departments have conscientiously implemented the spirit of the Central Economic Work Conference and the Third Session of the Eighth National People’s Congress, resolutely implemented the various regulatory measures of the CPC Central Committee and the State Council on curbing inflation and controlling price increases, and done a lot of work. The macroeconomic situation has continued to develop in a good direction, the trend of market price increases has been curbed, and the increase in retail prices has dropped month by month. However, the current price situation is still quite grim, and the task of realizing the annual price control target is quite arduous. All regions and departments must keep a clear head, and must not take it lightly and relax their requirements. We should continue to take curbing inflation and controlling price rise as the primary task of macroeconomic regulation and control this year, earnestly implement a series of regulatory measures to curb inflation and control price rise determined by the CPC Central Committee and the State Council, adhere to moderately tight fiscal and monetary policies, strictly control the excessive growth of fixed assets investment and consumption funds, vigorously strengthen agriculture, strictly control the introduction of new price increase projects, and further implement and improve the target responsibility system for price control. All regions and departments should proceed from the overall situation, make more contributions to the realization of the national price control goal, and create conditions for maintaining the good momentum of national economic development and making the Ninth Five-Year Plan have a good macro environment.

　　　　　　　　　　　

　　　　　 the General Office of the State Council　　

　　 　　　　　　　　　　　　　　　　　　　　　　　　 July 10, 1995　

　　

　

On the current price situation and price control in the second half of the year

Report on measures to be taken to rise

　

The State Council:

　　 According to the spirit of the instructions of the CPC Central Committee and the State Council on continuing to do a good job in controlling price increases,fivemoon30SolsticesixmoononeOn, the State Planning Commission held a national symposium of price directors in Beijing, analyzed the price situation since this year and its future trend, summed up and exchanged experiences in curbing inflation and controlling price increases in various places, and studied and put forward further measures and policy suggestions to ensure the realization of this year’s price control targets. The relevant situation is now reported as follows:

　　 A basic estimate of the price situation since this year

　　 Since the beginning of this year, all regions and departments have conscientiously implemented the spirit of the Central Economic Work Conference and strengthened their leadership over price work, and the market price increase has dropped month by month. Compared with the same period of last year,fiveIn September, the national retail price index was17.6%, compared with the previous yeartwelveThe increase in June fell back.5.6Percentage points. Price increases have declined to varying degrees in various places, including Beijing, Tianjin, Guangdong, Hainan, Shanghai and Anhui.sixProvinces and citiesfiveThe retail price increase in January has fallen back to15%Below;35The average retail price increase in 20 large and medium-sized cities has dropped to15.1%.

　　 However, the degree of improvement in the price situation since this year cannot be overestimated. First, although the price increase has dropped, the increase is still very high. Compared with the same period of last year, this yearone～fiveThe national retail price index is still as high as19%The national consumer price increase is still as high as.21.7%And the rate of decline in price increases has slowed down month by month. At the same time, the price index calculated on a month-on-month basis also rebounded. This year,one～fiveIn January, the national retail price index rose respectively from last month.3.0%、1.8%、0.0%、0.7%and0.2%This calculation has constituted a new price increase this year.fiveMore than a percentage point. Second, the decline in price increases in various regions is very uneven, and the decline in most regions is not obvious enough.fiveThere are still monthsfiveRetail prices in 20 provinces and autonomous regions rose in20%Above, the highest increase(Ningxia Wei21.4%)Compared with the lowest(Tianjin is11.4%)tower above10Percentage points. The slow decline of the increase in these areas is due to the low price base and the lag of price increase, as well as management reasons. In some places, on the one hand, the price index is very high, and on the other hand, new price increase projects continue to be introduced without authorization. Third, prices in rural areas are still rising. From last yearfourSince June, the price increase in rural areas has been continuous.14Next month is higher than the city. this yearone～fiveIn September, the retail price index of rural commodities rose compared with the same period of last year.21.6%, higher than the city4.5Percentage points, affecting the national retail price increase.1.9Percentage points.

　　 Second, the favorable conditions and difficulties of controlling price increases in the second half of the year

　　 In the second half of this year, the general trend of price increase will further decline. First, the impact of last year’s price hikes will be significantly weakened. According to estimates by the National Bureau of Statistics, the impact of last year’s price increase on this year’s hikes averaged about in the first half of the year.14.5Percentage points, the second half of the year will weaken to the average.fiveAbout a percentage point. Second, the state adheres to a moderately tight monetary and fiscal policy, and will take further measures to strictly control the scale of investment in fixed assets, especially new projects, and strengthen macro-control and supervision and management of consumer funds. Third, the central government has decided not to introduce new price adjustment measures in principle in the second half of this year. Fourth, governments at all levels have further increased their investment in agriculture, the area planted with grain has increased, and the area of vegetable fields in urban suburbs has expanded. In addition, the state has taken control measures such as suspending grain exports, increasing grain imports, and selling corn to stabilize feed prices, so that the tight supply of some major agricultural products will be alleviated. Fifth, most domestic industrial products for daily use are well supplied and sold normally, and residents’ consumption behavior tends to be reasonable. Sixth, the target responsibility system for price control has been generally established in various places, and various measures to strengthen price supervision have been gradually implemented. Therefore, if there are no major natural disasters in the second half of this year, and all macro-control measures can be implemented, it is possible to achieve the annual price control goal.

　　 At the same time, it should be noted that it is necessary to control the annual price increase in15%About the goal, the difficulty is still not small. Mainly manifested in:

　　 First, social demand is still growing too fast, and the main factors of inflation have not been eliminated. Since the beginning of this year, the State Council has not approved new large and medium-sized infrastructure projects, but there are still many new infrastructure projects approved by local governments.one～fiveNew fixed assets investment projects started by state-owned units nationwide in June.13713An increase over the same period last year.2829A, investment scale growth57.2%.one～fiveThe wage expenditure of the national bank increased in September compared with the same period of last year.25.77%Although the increase has declined, considering the increase in the total retail sales of consumer goods in society,31.4%And residents bought it1100At the same time, savings deposits have also increased.3055100 million yuan, indicating that there are still many consumer fund expenditures that violate the regulations.

　　 Second, the agricultural foundation is weak, food prices have been rising so far, and non-staple food prices.

The lattice lurks the danger of fluctuation. Judging from the "rice bag",fiveThe purchase price of grain continued to rise in February, and the average market price of four main agricultural products, such as wheat, rice, corn and soybean, was $100,000.50kilogram100～53Yuan, up from last month.2.9%. Judging from the "vegetable basket", at present, vegetables are abundant in most areas, and the prices of vegetables, pigs and eggs have dropped. However, due to the excessive rise in corn prices, some areas have suffered losses in raising pigs and chickens, and they are not active in replenishing the basket. If the relevant control measures are not in place in time, the supply of non-staple food may be tight after entering the third quarter, and the price of "vegetable basket" may rebound. Judging from the prices of agricultural means of production,one～fiveThe month of last year is higher than the same period of last year.30.2%It is also possible to further promote the price increase of agricultural products.

　　 Third, there is great pressure from all sides to adjust prices. Since last yeareightSince September, the state has basically not introduced new price adjustment measures, but this year, with the price increase falling month by month, the voice of some regions and departments demanding price adjustment measures has risen again, especially in coastal areas and big cities where the price increase has dropped significantly.

　　 Fourth, the disorder of market circulation has not been fundamentally reversed, and arbitrary charges and arbitrary price increases will still add fuel to the price increase. The disorder of market circulation is one of the important reasons for the excessive price increase in recent years. In the market circulation of grain, cotton and fertilizer, problems such as illegal operation, reselling and price increase at different levels are still serious in some places.

　　 A comprehensive analysis of various factors in current economic life requires greater determination and more solid work to ensure the realization of this year’s price control targets.

　 　Three, do everything possible to ensure the realization of this year’s price control targets.

　　 Ensure that the national retail price increase this year has dropped significantly compared with last year, and strive to control it.15%Around, this is a major event related to the overall economic development and social stability. In the second half of this year, we should continue to take curbing inflation and controlling price increases as the primary task of macro-control and the key link to correctly handle the relationship between reform, development and stability. We should continue to strictly control the newly introduced price increase projects and further strengthen price supervision. Specifically put forward the following measures:

　　 (one)Further implement the target responsibility system for price control. Governments at all levels should establish a target responsibility system for price control, and the main leading comrades should personally grasp the price work. It is necessary to organize all departments to work together, make concerted efforts, and implement the responsibility of controlling prices. First of all, we should take practical measures to strictly control the scale of investment in fixed assets and effectively improve the investment efficiency. Secondly, we should continue to strengthen the supervision and management of consumer funds and strictly control the excessive growth of consumer funds. The State Planning Commission and the National Bureau of Statistics should continue to make monthly announcements of all provinces, autonomous regions, municipalities directly under the Central Government and35The work of retail price index in a large and medium-sized city urges local governments to control prices well. At the same time, according to the requirements of the State Council, it is necessary to do a good job in the special inspection of the implementation of national price control measures in the near future, sum up experience, find out the gap, and truly put the various control measures of the CPC Central Committee and the State Council on curbing inflation and controlling price increases in place.

　　 (two)Strict discipline, strictly control the introduction of new price adjustment projects. We must strictly control the introduction of price increase projects and focus on establishing and improving the macro-control system of prices. According to the decision of the CPC Central Committee and the State Council, no new price adjustment measures will be introduced in the second half of this year in principle. Where all localities and departments introduce price increase projects without authorization, the leaders concerned shall be held accountable.

　　 (three)Stabilize the purchase and sale prices of grain. Stabilizing food prices is the most important thing to stabilize the whole price. In the second half of the year, we should continue to implement the spirit of the Notice of the State Council on Continuing to Do a Good Job in Stabilizing Grain and Oil Prices. The purchase price of grain ordered by the state will not be adjusted this year, and the out-of-price subsidies adopted by some places should be allocated by local finance or allocated from grain risk funds in strict accordance with state regulations, and bank loans or accounts should not be diverted, nor should they be passed on to grain enterprises. State-owned grain enterprises should strictly implement policies to ensure that the ordered grain is used for the supply of residents’ rations, and it is strictly forbidden to increase the price and resell it without authorization. The sales price of standard rice and flour for urban residents and other basic rations managed by the government should remain stable and cannot be raised. The price difference and loss caused by stabilizing the grain selling price shall be compensated by all localities from the grain risk fund; If the fund is insufficient, the local finance should allocate additional subsidies. It is necessary to improve the methods of grain supply, strengthen the management of grain sales, and ensure that low-income residents can really enjoy the rations supplied by the government at preferential prices. All localities should take appropriate measures to control the prices of grain products and light industrial products with grain as raw materials.

　　 (four)Strive to keep the price of non-staple food stable. Governments at all levels should continue to make great efforts to strengthen the construction of the "vegetable basket" project, ensure the vegetable planting area and do a good job in market supply. It is necessary to encourage farmers to sell vegetables directly in cities, reduce the links in vegetable management, rectify various fees in vegetable management, and popularize the experience of moderately flexible differential management of vegetable prices in Shenzhen and other places in order to stabilize vegetable prices. At present, special attention should be paid to the production, supply and price stabilization of live pigs and eggs, and all localities should conscientiously implement the requirements of the Notice of the General Office of the State Council on the Use of State-specially Stored Corn to Stabilize Feed Prices and Stabilize Pig Production, so that this batch of corn can really play a role in stabilizing feed prices. According to the reasonable price of pig food, the protective price of pig purchase should be formulated, and the capital needs of commercial enterprises to purchase pigs should be guaranteed, and commercial departments should be supported to purchase more and reserve more, so as to implement the protective price. It is necessary to strengthen the construction of meat market, expand market throughput, and make full use of the leading role of state-owned commerce in increasing market supply and stabilizing market prices. It is necessary to make full use of the non-staple food price adjustment fund to stabilize production and stabilize prices. Cities that have not yet established a non-staple food price adjustment fund should pay close attention to it and strive to do so by the end of this year.60Large cities with a population of more than 10,000 can set up non-staple food price adjustment funds.

　　 (five)Efforts should be made to increase fertilizer production and effectively stabilize fertilizer prices. Fertilizer enterprises should continue to produce at full capacity and strive to increase market supply. All regions and relevant departments should do everything possible to ensure the supply of raw materials and electricity needed for fertilizer production. Fertilizer production and management enterprises should strictly implement the prescribed ex-factory price and sales price, and shall not raise prices without authorization. We should continue to rectify the circulation channels of chemical fertilizers, and prohibit illegal operation and reselling. Currently available13A province(District and city)The practice of linking planned fertilizer sales with grain and cotton orders has played an important role in stabilizing fertilizer prices and ensuring fertilizer supply, and all localities should actively promote it.

　　 (six)In view of the weak links, strengthen rural price management. The high price increase in rural areas is not only strongly reflected by farmers, but also adversely affects agricultural production and rural stability, and also adversely affects the realization of the national price control goal. All localities should effectively stabilize counties.(city)Price management agencies, and strengthen the county(city)The focus of price work is on rural market management, supporting agriculture, promoting agriculture and protecting farmers’ interests. In addition to strengthening the management of fertilizer prices, all localities should also take measures to effectively stabilize the prices of agricultural films and pesticides. It is necessary to strengthen the price management of grain and cotton purchase links, ensure the implementation of the national order price, stop the low-pressure price reduction and price increase of agricultural products, do a good job in the convergence of regional prices, and prevent regional blockades. It is necessary to strengthen the management of townships and rural markets, do a good job in the supply and marketing of grain, non-staple food, materials and building materials, and maintain the basic stability of prices. We must continue to control arbitrary charges and prohibit illegal apportionment to farmers.

　　 (seven)Rectify the circulation order and strengthen price supervision. We should continue to strengthen the supervision and examination of people’s basic necessities and service prices, and further improve and implement various supervision and examination measures such as price increase declaration, filing and slip control. We should focus on people’s daily necessities, do a good job in market price inspection, and resolutely stop illegal activities such as shoddy food, oil, meat, eggs, vegetables and other people’s daily necessities, cheating customers, adulterating and making fakes. We should seize typical profiteering and fraud, severely punish them, expose them publicly, and safeguard the legitimate rights and interests of consumers.

　　 If the above opinions are not improper, it is suggested that the State Council transmit them to all regions and departments for implementation.

　　

　　 　　　　　　　　　　　　　　　　　　　　　 　　　　 state planning commission

　　 　　　　　　　　　　　　　　　　　　　　　　　　 June 16, 1995

　　Core reading

　　In the first quarter, the national banking insurance supervision system received a total of 22,651 complaints about insurance consumption, which was 9.90% lower than the same period of last year, but it was still running at a high level. The fundamental reason is that insurance companies have not really established the business philosophy of customer first, the awareness of protecting consumers’ rights and interests is weak, the implementation of the main responsibility is not in place, especially the management and control of sales behavior is weak. In this regard, the regulatory authorities have further strengthened the investigation and punishment of misleading insurance sales, organized and carried out "precision strike action", strictly rectified, dealt with quickly, and paid more attention to accountability, played a warning and deterrent role, and better protected the legitimate rights and interests of consumers.

　　Recently, the Insurance Regulatory Commission of the Bank of China, in combination with the evaluation of handling complaints about insurance consumption in 2017, held supervision talks with the principal leaders of 10 insurance companies, including Xinhua Life Insurance, China Life Insurance, People’s Life Insurance, Sunshine Life Insurance, Taikang Life Insurance, Zhonghua Property Insurance, Yongan Property Insurance, Taiping Property Insurance, Yingda Property Insurance and Zhongan Online, which ranked lower in complaint handling evaluation.

　　According to industry insiders, it is the first time that executives of various companies have been interviewed by the regulatory authorities, which reflects the determination of the regulatory authorities to protect consumer rights.

　　In recent years, with the improvement of people’s living standards, insurance products and services not only cover all walks of life, but also go deeper into people’s lives. While residents’ awareness of insurance consumption has been significantly improved, various consumer disputes have followed suit, and consumer complaints have emerged in large numbers.

　　What are the "hot spots" of these complaints? What are the deep-seated problems behind the development of the industry? How to improve? Our reporter interviewed the heads of relevant departments in China Banking and Insurance Regulatory Commission.

　　Insurance complaints are still running at a high level, and claims disputes and sales disputes are more prominent.

　　The data shows that in the first quarter of this year, the national banking insurance supervision system received a total of 22,651 complaints about insurance consumption, which was 9.90% lower than the same period of last year, but it was still running at a high level. In terms of property insurance, consumer complaints involved 10,944 pieces of property insurance. Among them, there are 8628 claims disputes, accounting for 78.84% of the total property insurance complaints. The claims disputes are still dominated by auto insurance claims, which mainly reflect the disputes over liability identification in the stage of loss determination and compensation, the slow limitation of claims, the disagreement over the amount of claims, the disputes over the reasons for refusing claims, and the claims disputes caused by the failure to explain the obligations of underwriting.

　　In terms of personal insurance, consumer complaints involved 11,707 personal insurances. Among them, there were 4,907 complaints about sales disputes, accounting for 41.92% of the total complaints about personal insurance, which mainly reflected the exaggeration of insurance liability or income, the failure to truthfully explain the important contract contents such as insurance period, consequences of failure to pay fees on time, loss of termination and maturity of payment, and false and untrue propaganda. There were 3246 complaints about claims disputes, accounting for 27.73%, which mainly reflected the disputes about responsibility identification, slow limitation of claims and the amount of claims. There were 1140 complaints about surrender disputes, accounting for 9.74%, mainly reflecting the disputes over surrender amount and the slow time limit for surrender. In terms of types of insurance, complaints about insurance services such as sickness insurance and medical insurance increased significantly, with a year-on-year increase of 41.63%.

　　"The complaint data and the market operation mastered by the regulatory authorities also confirm each other." The relevant responsible comrades in China Banking and Insurance Regulatory Commission said, "For example, in personal insurance complaints, sales disputes are relatively concentrated. In 2017, complaints caused by insurance sales accounted for 45.60% of personal insurance complaints, and complaints caused by misleading insurance liability or income accounted for more than 80% of sales disputes."

　　"There are many insurance complaints. The fundamental reason is that insurance companies have not really established the business philosophy of customer first, consumers’ awareness of protection of rights and interests is weak, and the implementation of the main responsibility is not in place, especially the management and control of sales behavior is weak." He said that the problem of some insurance companies "focusing on front-end sales but neglecting back-end claims, focusing on performance and neglecting services" is more prominent, and it is difficult to meet the growing insurance demand of consumers. At the same time, some marketers have unilaterally explained product terms and deliberately concealed important contents of insurance contracts, infringing on the right to know and legitimate interests of insurance consumers.

　　"The sales behavior of quick success and instant benefit not only damages the legitimate rights and interests of consumers, but also damages the reputation of insurance institutions and the social image of the industry." The person in charge said.

　　Internet insurance complaints have increased, and flight delay insurance and travel accident insurance are hot spots for complaints.

　　The chronic disease has not been removed, and the troubles are coming again. In recent years, complaints about Internet sales channels have increased rapidly. In 2017, insurance regulators received a total of 4,303 complaints about Internet sales channels, an increase of 52.64% over the same period in 2016. Among them, flight delay insurance, travel accident insurance, return freight insurance and hotel cancellation insurance sold through the Internet are the "hardest hit areas" for complaints.

　　Insiders pointed out that the reason for the surge in Internet insurance complaints is that the sales method is not suitable for fully protecting the legitimate rights and interests of consumers. Different from face-to-face sales, online insurance mostly explains insurance clauses, insurance liabilities and other contents to consumers by means of "tick reading", which easily causes consumers to ignore or misunderstand important information that affects their insurance coverage, leading to contradictions and disputes in later claims settlement. Second, the service package does not match the speed of business development. Online new business has expanded its territory, but there are not enough physical service outlets and personnel to match it offline; The data systems of some third-party Internet platforms are lagging behind, and they can’t be connected with the business systems of insurance companies in real time, resulting in the problems that consumers can’t inquire about insurance policies and enjoy insurance services in time after being insured. Third, when some large Internet platforms cooperate with insurance companies, they are in an advantageous position in terms of capital, information, customer resources, etc. The latter is difficult to effectively control their sales behavior, and it is easy to cause complaints.

　　"There are still some insurance companies that lack the scientificity and rigor of product design and development in pursuit of explosions and eye-catching, which is easy to lead to insurance consumption disputes." China Banking and Insurance Regulatory Commission, the responsible comrade, said that the regulatory authorities have been continuously cracking down on old problems and new problems.

　　On May 28th this year, China Banking and Insurance Regulatory Commission notified the administrative penalty decision of Quanzhou Central Branch of PICC Life Insurance Company. On the one hand, the company deceived the insured, lied that the product was sold within 7 days, and stated that "6% of the latest interest rates of major banks have been killed" and "the company enjoys dividend every year". At the same time, it refused to provide relevant information to the inspection team, which hindered supervision and inspection according to law. To this end, the company was fined 250,000 yuan, and the responsible person was severely dealt with.

　　The regulatory authorities will continue to maintain strict punishment and strict accountability.

　　The main problems of the 10 insurance companies interviewed this time focus on the high number of complaints about insurance consumption, the inadequate implementation of the complaint handling system, and more complaints about sales disputes and claims disputes. In addition to the top leaders, business department heads who caused more complaints were also required to participate in regulatory talks.

　　The responsible persons of the insurance companies interviewed all said that they would strictly implement the regulatory requirements, rectify within a time limit, properly handle complaints and disputes with effective measures, continuously improve their operating level and service quality, and effectively protect the legitimate rights and interests of consumers.

　　"To purify the insurance market and protect consumers’ rights and interests, we must fight a tough battle and fight a protracted war." China Banking and Insurance Regulatory Commission, the responsible comrade, said that the regulatory authorities will adhere to the "people-centered" regulatory concept, solidly promote the work of rectifying market chaos, severely investigate and deal with all kinds of illegal acts that harm consumers’ legitimate rights and interests, and continue to strengthen the management of misleading insurance sales and difficult claims.

　　Recently, China Banking and Insurance Regulatory Commission, China has further strengthened its efforts to investigate and punish misleading insurance sales, organized a "precision strike operation", strictly rectified, dealt with quickly, and paid more attention to accountability, playing a warning and deterrent role. "The regulatory authorities will continue to maintain a high-pressure situation of strict punishment and strict accountability for violations of laws and regulations, rectify and standardize market order, and better implement the protection of consumers’ legitimate rights and interests, forming a normal state." The person in charge said.

　　Insiders pointed out that after the merger of China Banking and Insurance Regulatory Commission, supervision showed stronger execution — — In view of misleading bank insurance sales, China Banking and Insurance Regulatory Commission recently hit a heavy blow. According to the report of China Banking and Insurance Regulatory Commission official website on June 6, the contents of insurance period and annualized rate of return declared by Sunshine Life Insurance when selling products were seriously inconsistent with the provisions of the insurance contract, which deceived the insured, and the illegal acts of Hohhot Jiadi Sub-branch of Bank of China, which allowed the insurance company staff to stay in the office to sell, participate in the bank’s agency insurance sales and "double record" work, Administrative penalties were imposed according to law: the insurance institutions involved were stopped accepting new business from banks for one year and fined 600,000 yuan; the banks involved stopped accepting new business from agency insurance for one year and fined 300,000 yuan; and the relevant responsible persons were also warned and fined.

Text/World Network Business Data Analyst Sun Jixia

　

Without consumers, transactions cannot be established. For businesses, data about consumers is very important. At one time, obtaining a consumer report required a long and thorough investigation. With the continuous development of e-commerce and the increasing magnitude of data, various data products serving businesses came into being, and the way to obtain consumer data became more convenient and the cost was lower.

Among them, Alipay data is the largest gold mine in all data. First of all, Alipay data is based on real consumption data, or data generated from each real transaction, which is more reliable than other consumer research data; Secondly, Alipay data not only includes Taobao, but also has a broader user base, which can be said to include all aspects of e-commerce in all fields, and its rich data is unparalleled by any other company.

Therefore, "Tianxia Online Merchant Manager" and Tianxia Online Merchant Data Center jointly launched Alipay Data Compass, starting with the data of merchants outside Taobao, and brought a real online shopping data report of consumers outside Taobao for readers.

In particular, these data samples come from e-commerce websites supported by Alipay in 2012, except Taobao, which has extremely high reference value.

　

Demographic characteristics of online shopping consumers

1. Age distribution of online shopping consumers: Young people are the main force of online shopping.

Amoy e-commerce website accounts for more than 60% of online shopping consumers under the age of 30, and about 10% of online shopping consumers over the age of 40. It can be seen that online shopping consumers are generally young at present.

2. Geographical distribution of online shopping consumers: Online shopping is popular in third-and fourth-tier cities.

At present, consumers of e-commerce websites are mainly distributed in first-and second-tier cities, accounting for 67.9%. According to Alipay’s annual statement, in 2012, the number of online payment users in fourth-tier cities increased by 64%, and the amount of online payment increased by 68%, both exceeding those in first-and second-tier cities. Online shopping has gradually spread from developed areas to less developed areas, and the development speed of small cities can not be underestimated.

The province with the largest number of consumers on e-commerce websites is Guangdong, and Shanghai, Jiangsu, Zhejiang and Beijing also enter the top five. According to CNNIC data, the absolute number of Internet users in Shanghai ranked 13th in China in 2012. Based on Alipay data, it can be seen that the online shopping penetration rate in Shanghai is very high. The distribution of online shopping consumers in the top five provinces accounts for more than 50%, and the top ten provinces account for about 70%, which shows that the regional concentration of online shopping consumers is high.

　

Behavioral characteristics of online shopping consumers

1. Distribution of shopping network age: More than 40% of consumers have been shopping online for less than 2 years.

More than 40% of consumers on the website of Amoy E-commerce are online shopping for less than 2 years, among which the proportion of new consumers in 2012, that is, the proportion of consumers with online shopping for less than 1 year reached 23.4%, with more new consumers.

2. Frequency of purchase: Most consumers only shop online once a month.

70% of e-commerce website consumers only shop online once a month, and the proportion of consumers who shop online more than three times a month is less than 15%. For e-commerce, increasing the online shopping activity of consumers is an important issue.

3. Time distribution of online shopping: Consumers are more enthusiastic about online shopping on weekdays.

Consumers are more enthusiastic about online shopping on weekdays, and the number of online shopping consumers on weekends is significantly reduced. Because consumers can arrange their own time more freely on weekends or holidays, the shopping scene may shift to offline, while on weekdays, consumers do not have a lot of time to go out shopping, so they are more inclined to choose convenient and fast online shopping.

The online shopping time of consumers is consistent with the work schedule, and the shopping time is mainly concentrated in the daytime working hours and the evening at home. Among them, the shopping enthusiasm during the daytime working hours will be higher than that after work at home at night, and the shopping enthusiasm will drop slightly during commuting and eating time. Merchants can adjust their tactics according to the time distribution of online shopping to better meet the online shopping needs of consumers.

4. Customer unit price distribution: More than 70% of consumers’ online shopping customers have a unit price below 200 yuan.

The proportion of consumers whose unit price of e-commerce websites is above 1000 yuan is 9%, but more than 70% of consumers’ unit price of online shopping is below 200 yuan. It can be seen that most consumers tend to buy cheap items in online shopping at present.

5. Shopping preference: Clothing and accessories are everyone’s favorites.

Regardless of men and women, the top two categories that consumers love to buy are clothing and accessories. Household items are the third favorite category for women and the fifth for men, which shows that women love to buy household items more than men. 3C digital products are the fifth favorite category for women and the fourth for men, which shows that men love to buy digital products more than women.

The top two shopping preferences of all ages are clothing and accessories, but the top five shopping preferences will change with the growth of consumers’ age. For example, household items are the fifth category that consumers under the age of 24 prefer to buy, and from the age of 25, household items have risen to the third place; For consumers aged 30-39, maternal and child products have entered the top five, which reflects that most people in online shopping choose to marry late and have children late. Consumers aged 40-49 pay more attention to sports categories, and sports enter the top five shopping preferences in this age group. Consumers over the age of 60 are keen to buy food online, and food ranks among the top five in their shopping preferences. Online food provides convenience for the elderly who are not convenient for young people to move.

via： i.wshang.com

According to the client news of Henan Daily, the epidemic prevention and control headquarters of Henan Province requires all localities to strictly implement the Administrative Measures for Epidemic Prevention and Control of Health Codes in COVID-19, Henan Province and the rules for assigning and transcoding health codes. Health codes are only used for epidemic prevention and control to serve people’s health, and are never allowed to be used outside the circumstances stipulated by the national and provincial epidemic prevention and control headquarters, and are never allowed to be used in scenes unrelated to epidemic prevention and control, and are never allowed to add or delete the database of health code risk personnel beyond the rules.

The provincial epidemic prevention and control headquarters once again asked all cities and counties to strengthen the management of health codes, and severely dealt with those who caused serious consequences due to improper use of health codes.

Editor Zhao Xi

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　　On December 23rd, the Office of the US Trade Representative announced that it had launched a 301 investigation against the chip industry in China. The target of this survey is mainly the mature process chips in China.

　　In the past few years, we have the impression that the United States is more concerned about advanced process chips. The United States has done the same. From products to technology and manufacturing equipment, every time the United States introduces trade restrictions, it is restricting China from acquiring advanced process chips from different dimensions.

　　But now, America’s goal has changed.

　　How to understand such a change?

　　This time, there are many clues about the changes in the United States in the official notice of the United States launching the 301 investigation.

　　In the notice, the Office of the U.S. Trade Representative mentioned that it would investigate whether there is overcapacity in China’s chips and the dependence of downstream industries in the United States on China caused by these chips.

　　The reason why these investigation directions are related to the specific problems that the United States is worried about.

　　Recently, the U.S. government completed a study, and according to the research results, two-thirds of American products use mature process chips from China.

　　For this phenomenon of "dependence" on China chips, the US government has a great anxiety.

　　In the eyes of the US government, the development of China’s chip enterprises not only means that the market share and jobs of American chip enterprises have been "robbed", but also means that China has more chips and "threatens" the safety of the American industrial chain.

　　Therefore, according to the "investigation results", the United States will decide whether to impose tariffs or introduce other measures to prevent China chips from entering the US market.

　　In this way, many people can feel that the American rhetoric is already a cliche — — From the relatively elementary manufacturing industries such as chemicals and textiles in previous years to the electric vehicles in recent two years, as long as China has established an advantage in the global market, the United States has initiated investigations and imposed tariffs on the grounds of "disrupting market order at low prices" and "threatening American economic security".

　　However, after inquiring about the data of China’s export of chips to the United States, Mr. Tan found that things were not so simple.

　　△ Since the export data of December this year has not been released, the statistics have selected the data of the same period in the past ten years.

　　It can be seen that China’s exports of chips to the United States have not changed much in the past three years. In other words, "the United States relies on China’s mature process chips" is not a new phenomenon this year, which is not the time when the United States launched an investigation.

　　And the timeline goes back to 2022 — — At the end of this year, China’s chip exports to the United States gradually stabilized at today’s level. Taking 2022 as the coordinate, and then combing how the United States has discussed mature process chips in these years, we will find that,What really promoted the 301 survey is that the cognition of mature process chips in the United States has changed.

　　American media, American think tanks and American government were selected as the statistical objects. In 2022, there was little discussion about "China mature process chips". This year, Biden’s export control measures have just been introduced, which are full of restrictions on China’s advanced manufacturing processes. Americans also have their own hot spots to catch up with.

　　By the end of 2022, China’s chip exports to the United States have increased by more than 60%, reaching the biggest increase in the past decade. At this time, a different voice appeared.

　　At the beginning of 2023, an American think tank published an article pointing out that the focus of the US government was biased, and they ignored the importance of mature process chips.

　　Tan Zhu noticed that this article pointed out a key problem: it is misleading to divide chips into "advanced process" and "mature process".

　　Unlike many people’s first reaction, "mature process chips" do not use outdated technologies, including new technologies such as silicon carbide, which are all used in mature process chips. At the same time, such chips will be continuously improved to meet new requirements and applications.Therefore, traditional chips are destined to maintain a high degree of correlation with emerging industries and technologies for a long time.

　　Tracing back to the source, the term "mature process chip" was originally a military term. In order to promote the development of military technology, the United States made a distinction between "advanced process chip" and "mature process chip". This distinction has nothing to do with industrial logic.

　　The importance of this article lies in the fact that this cognitive rectification has had an effective impact on the US government:

　　｜｜In January this year, the US-China Special Committee on Strategic Competition of the US House of Representatives sent a letter to the US Department of Commerce and the Office of the US Trade Representative, requesting to launch an investigation into mature process chips in China. This is the starting point of the investigation.

　　｜｜Soon, the US Department of Commerce responded first. This year, the U.S. Department of Commerce launched a research on the basis of the U.S. semiconductor industry. This study draws the conclusion that the United States "depends" on China’s mature process chips through statistics.

　　｜｜Based on the evidence provided by the US-China Special Committee on Strategic Competition and the data studied by the US Department of Commerce, the Office of the US Trade Representative finally decided to launch the 301 investigation.

　　Initially, the US-China Special Committee on Strategic Competition paid attention to the progress of mature process chips in China, largely because it saw this article.

　　In their letters asking the US government to launch an investigation on mature process chips in China, a large number of opinions and data of this article appeared.

　　△ Letter from the "US-China Special Committee on Strategic Competition" requesting an investigation on mature process chips in China.

　　In other words, this 301 survey reflects that the cognition of the relationship between industrial competition and technological progress in the United States is changing. This also makes this 301 survey more symbolic than before.

　　Cao Yun (Former practitioners of chip enterprises in China）：

　　● From the perspective of our industry, technological innovation will be divided into different links to discuss. Now, the improvement of chip production process is the most important, not the innovation of the source.

　　●　The improvement of chip production process is divided into process node improvement, material improvement, yield improvement and detail optimization. As mentioned above, using silicon carbide on mature process chips belongs to material improvement.

　　China has a unique advantage that it has the most comprehensive manufacturing category in the world, which means that we can promote innovation in all processes and links of the chip industry chain.

　　From this point of view, it is unrealistic for the United States to try to block the development of advanced process chips in China and then suppress the whole chip industry in China.

　　Now, the United States is beginning to understand that simply blocking other countries’ access to advanced technology and products in areas where it has technological advantages cannot maintain its advantages for a long time.

　　From this "reflection", we can also better understand the objective law of the development of the chip industry.

　　You can look at such a set of data.

　　In 2024, the US chip market is expected to grow by 23.7% year-on-year. But there are two important driving forces behind this data:

　　In 2024, the global chip market is picking up, and it is expected to increase by 20.7% year-on-year. At the same time, NVIDIA’s revenue in 2024 is expected to increase by over 100% year-on-year, becoming the biggest driving force for the growth of the US chip market.

　　But it also means that most chip companies behind it are "dragging their feet".

　　Master Tan counted the top ten chip companies in the United States except NVIDIA, and found that 80% of them had a revenue growth rate far lower than that of the global chip market this fiscal year. Even, five companies are expected to have negative growth this year.

　　By combing the chip policy of the U.S. government in the past four years, we can see that the thinking of the United States is basically "two-legged": subsidizing American enterprises through the Chip and Science Act, and restricting the export of advanced technologies to curb the development of China enterprises.

　　After four years, obviously, the result is not ideal.

　　US Commerce Secretary Raymond recently said: It is futile to try to contain China. But there is still a half sentence that she failed to say. At the same time, the US government’s assistance policy was not successful. These two factors have jointly caused the dilemma of American chip companies today.

　　The Chip and Science Act was signed in August 2022, but it was not until the end of 2023 that the US government approved the first subsidy. According to relevant disclosures, as many as 40% of large-scale projects have been postponed or stopped indefinitely because of the ineffective promotion of the Chip and Science Law and the Inflation Reduction Law.

　　Not only can the US government not help American companies, but more importantly, this year was originally a year of recovery in the global chip market, and many chip companies are expecting a rebound in profits. However, the "chip method" has become an obstacle to this vision — — The "chip law" has set up protectionist provisions, and accepting subsidies from the United States means giving up markets in other countries.

　　The choice of market is a particularly important issue this year.

　　Professionals told Tan Zhu that a large number of chip companies were pushed to set up factories in the United States through huge subsidies and political pressure, resulting in industrial transfer under non-market conditions, which would lead to increased costs. According to estimates, the cost of opening a new chip factory in the United States is about 30% to 50% higher than that in Asia, which will be shared among chips produced in the United States in the future.

　　In the long run, perhaps the profits of these factories in the future can make up for these costs. But for many companies, they don’t have the luxury to think about the market in 10 years.

　　In the past three years, every year, the global chip market has a new atmosphere:

　　｜｜From 2022 to 2023, the phenomenon of "hoarding goods" first appeared in the global chip market, which promoted enterprises to expand production, and then there was the problem of oversupply.

　　｜｜In 2024, the focus of the global chip market shifted from the previous CPU chip to the GPU chip driven by artificial intelligence.

　　When the wind is high and the waves are urgent, should we choose the mature industrial chain that has been verified in the global chip market, or choose the illusory idea of the US government to build a new industrial chain?

　　Professionals told Tan that the United States interfered with the balance of supply and demand of global chips, and trade disputes would follow. For enterprises, these are risks.

　　The more global scientific and technological innovations emerge and new development opportunities emerge, choosing unknown risks is essentially giving up development opportunities.

　　In other words, the act of reshaping the global chip industry chain has not made the United States more "safe" as the US government said, but has destroyed the market environment on which American enterprises depend for survival and growth.

　　Master Tan once discussed a question with chris miller, the author of Chip Wars. What was the final result of American intervention in the global chip industry chain?

　　Chris miller (American historian, author of Chip Wars.）：

　　●　The most likely situation is that there are more and more "separated" supply chains, which eventually produce completely independent or parallel supply chains. At present, this trend has appeared.

　　●　An obvious impact is that this will lead to inefficiency, and countries will spend a lot of manpower, financial resources and time on the same research. The cost is huge, and the sacrifice of the chip industry is also huge. You know, we could have made progress together and accelerated the development of technology.

　　The peak of human wisdom should have been used to explore the sea of stars. It would be a pity if it was consumed in meaningless competition for the sake of zero-sum game.

　　Not to mention, the way of competition chosen by the United States has been proved to be the wrong way.

　　From 2018 to 2021, American importers paid nearly $123 billion to cover the increased tariff costs. According to the report of the American Chamber of Commerce, if the tariff rate of 25% of the previous administration is continued, the United States will lose $190 billion annually by 2025 and $250 billion annually by 2030, which will make the United States lose nearly $1 trillion in economic growth potential.

　　According to the United States’ own forecast data, by 2029, China will further expand its global market share, accounting for about 50% of the global market for mature process chips.

　　On this basis, the chip will also be related to the normal operation of key industries such as communications, enterprises, electronic equipment and industrial manufacturing in the United States.

　　If the United States imposes tariffs on China chips, it will surely bring huge losses to itself.

　　Not to mention, this time, 301 survey is used, which points to unfair trade in global trade. Professionals told Tan Zhu that in the global chip industry, the United States has the largest subsidy, and the United States is the biggest unfair manufacturer.

　　What the U.S. economy really needs is not to think hard about what kind of China products to suppress, but more importantly, to completely jump out of this thinking and help American enterprises return to the wave of free flow of global trade to find opportunities for growth.

　　For any American government, this is the truth they need to see.

CCTV News:At present, the nucleic acid testing of all staff in Wuhan, Hubei Province is being carried out in an orderly manner. How to finish the task efficiently in the shortest time? The power behind this is not only the concerted efforts of medical staff and citizens to fight the epidemic, but also the "hardcore" technology "weapons" invested by medical institutions and technology enterprises.

At 8 o’clock in the evening, more than 200 people in Longyang Street, Hanyang District were waiting in line to do nucleic acid. Liu Zhilian, the person in charge of the scene, had a special interview during the busy interval.

Wu Hui, who came for an interview, has 11 years’ experience as a nurse, and she is eager to participate in this epidemic.

Volunteer Wu Hui:Although I have left the hospital now, I think we need to come forward and contribute our little strength in this epidemic.

Because of her rich experience, Wu Hui passed the interview. She immediately put on a red vest and prepared for tomorrow’s nucleic acid test with other volunteers. In more than 2,800 sampling points in Wuhan, there are still many "uninvited" volunteers like Wu Hui.

In Donghu Road community nucleic acid testing point, every resident has a special guide when testing nucleic acid.

Li Feng, the fourth-level director of the directly under the authority Working Committee Office of Hubei Provincial Party Committee:I started to make preparations at 6 o’clock in the morning and worked until the early morning. Last night, I worked until nearly 12 o’clock.

The strength of science and technology is also helping the whole staff to detect nucleic acids. Ms. Wu of Donghu community felt a robot doing nucleic acids.

Ms. Wu, a resident of Donghu Community in Wuhan:It will move left and right, then turn around, and you will obviously feel something circling in the upper part of your throat.

This is the first mobile nucleic acid detection vehicle in Hubei. The robotic arm equipped with artificial intelligence algorithm collects one sample in one minute, and can detect nucleic acid of 24 samples at the same time, and the results can be obtained within 45 minutes at the earliest.

Li Yirong, Director of Laboratory of Zhongnan Hospital of Wuhan University:The traditional PCR technology is divided into three temperatures to amplify it (sample), which means that it takes time for the instrument to switch between the three temperatures, but it only has a temperature of 60, so it can shorten the time.

Patent involved

editorial comment/note

Recently, a series of requests for invalidation for the utility model patent of "Integrated Self-timer Device" of Yuandesheng have attracted wide attention in the industry. To this end, this newspaper specially invites experts to clarify the relevant examination standards and principles in the patent invalidation procedure in combination with the focus of controversy in the case, and explore why the patent is "invalid", in order to help enterprises improve the quality of patents and improve the level of protection.

Creativity is one of the substantive conditions for an invention to be granted a patent right, and it is the legal issue with the highest proportion involved in the substantive examination of patent application, patent invalidation procedure and patent administrative cases, so its examination standard has also become the most concerned issue for patent applicants or patentees, courts and even the public.

Fact finding in creative judgment

In the examination practice, because the utility model patent involves the specific structure of the product, it is difficult to avoid the comparison between the specific technical features of the technical scheme when comparing the features. If the specific technical features are isolated and the integrity of the technical scheme is split in the comparison process, simply and mechanically comparing the words will lead to unclear facts and affect the conclusion of the examination. This problem is fully reflected in a series of patent invalidation request cases of "integrated selfie device", and objectively and accurately identifying the facts is the basis for the case to draw a correct conclusion.

In the case of a series of patent invalidation requests for "integrated selfie device", the core technical content of the patent involved is that "the stage is provided with a notch, the clamping mechanism is provided with a bending part corresponding to the notch position, and the telescopic rod can be accommodated in the notch and the bending part after being folded", which is recorded in Claim 2 of the patent involved. The claim defines that the notch on the object table corresponds to the bending part on the clamping mechanism, and the notch and the bending part form a space for accommodating the folded telescopic rod, which saves more space for accommodating the selfie stick and realizes the beneficial effect of convenient carrying. During the trial of the case, whether the above-mentioned bending part was made public by the existing technology became the focus of dispute between the two parties. The author will analyze how to identify the fact that the comparison document was made public from two aspects.

1. Comparison of features with the same words.

In one of the requests for invalidation, the claimant used the utility model patent with the invention name "A shooting device clamping device of hand-held remote control shooting device" as evidence (hereinafter referred to as Evidence 1) to comment on the creativity of Claim 2. The petitioner thinks that Evidence 1 discloses that the clamping structure includes a movable rod 3, both ends of which are arranged in two supporting arms in a stretchable manner, and the middle part of which is provided with a bending structure 31, and the bending mechanism 31 is located above the objective table, that is, Evidence 1 discloses the technical scheme of setting a bending part on the clamping mechanism.

Through careful analysis of the contents disclosed in Evidence 1, it is not difficult to find that the middle opening of the bending structure in Evidence 1 is used to engage with the groove on the handle, and the handle is fixed in the middle of the movable rod to facilitate the up-and-down movement of the movable rod, thus clamping the shooting equipment. This is completely different from the function and function of the bending part in the patent involved: the bending part of the patent involved has a U-shaped opening, which together with the notch on the stage forms a storage space for accommodating the folded telescopic rod, thus realizing the miniaturization and portability of the selfie stick. Therefore, although the bending structure in Evidence 1 is similar to the bending part of the patent involved in the case in terms of words and structure, the bending structure in Evidence 1 is used for coupling with the handle, and after it is fixedly connected with the handle, it no longer has any space and cannot be used for storage. Therefore, it can’t be considered that Evidence 1 discloses the bending part of the patent involved, and it doesn’t give the technical enlightenment for its acceptance.

2. Identification of the public contents of the attached drawings

In another request for invalidation, the claimant used a patent for utility model named "a hand-held remote control device for shooting" as evidence (hereinafter referred to as Evidence 2), and once again commented on the creativity of Claim 2. The petitioner believes that Figure 5 of Evidence 2 shows that the end of the fixing frame is provided with a bending part with a large opening, which is the bending part involved in the patent involved.

In patent application documents, the appended drawings are an integral part of the specification, and their function is to supplement the description of the text part of the specification with graphics, so that people can intuitively and vividly understand each technical feature and the overall technical scheme of the invention or utility model. However, only the technical features that can be directly determined from the attached drawings are public contents, and the contents inferred from the attached drawings should not be regarded as public contents.

Attached Figure 5 of Evidence 2 shows the schematic diagram of the connection between the mobile phone holder and the remote control shooting device, in which the mobile phone holder includes a holder and a connecting platform, the holder is used for placing the shooting device, and the connecting platform is used for connecting with the remote control shooting handle. Figure 5 does show that there is a bending part with the same structure as the patent involved in the case in the middle of the fixing frame, but there is no explanation about this bending part in the description of Evidence 2, and according to the analysis and understanding of the full text of Evidence 2, it can be judged that this bending part cannot be used to form a storage space, because the mobile phone fixing frame in Evidence 2 is connected with the remote control handle through the first connecting part, which is a threaded connector. The remote control handle connected by thread can’t be folded, and Evidence 2 doesn’t need to solve the storage space problem in the process of folding the selfie stick, so the setting of the bending part can’t be to solve the technical problems to be solved by the patents involved. Therefore, only on the basis of the structure shown in Figure 5 of Evidence 2, the technicians in this field can’t directly and undoubtedly determine that this structural feature can achieve the same effect as the bending part in the patent involved, and Evidence 2 does not disclose the bending part in Claim 2.

In a word, accurate fact finding is an important basis for correct feature comparison and objective review conclusion. The fact that the technical scheme disclosed in the prior art cannot be simply taken out of context, but should be considered from the perspective of the technical personnel in this field as a whole, and the technical characteristics and functions of the technical scheme should be considered as a whole, so as to accurately compare the characteristics and objectively judge the creativity of the claim. That is to say, for the technical features that support each other in function and have an interactive relationship, the technical features should be considered as a whole.

Influence of protection scope on creativity

The scope of protection of the patent right should match the technological contribution of the invention-creation. If the scope of protection is too large, it obviously exceeds the technological contribution of the invention-creation, which will easily lead to the invalidation of the claim because it is not creative at the stage of invalidation request.

As far as the case of patent invalidation request for "integrated self-timer device" series is concerned, first of all, independent claim 1 defines a larger scope. In independent claim 1, the preamble defines the characteristics of the usual self-timer device, including the telescopic rod and the clamping device, which includes the objective table and the stretchable clamping mechanism, and the connection relationship between the telescopic rod and the clamping device is defined in the characteristic part. That is, "the clamping device is integrally connected to the top end of the telescopic rod", which embodies the difference from the background technology. However, in the trial process of invalidation, it was disclosed by the prior art because it covered a large protection range, so it was declared invalid.

Secondly, the dependent claim 2 embodies the main innovation of the patent involved, that is, the notch on the stage and the bending part corresponding to the notch on the clamping mechanism form a space for accommodating the folded telescopic rod, and the telescopic rod can be directly accommodated in the notch on the stage and the bending part of the clamping mechanism after use, which can solve the technical problems of better accommodating the selfie stick and being convenient to carry. The remaining dependent claims 3-13 refer to claim 2 directly or indirectly, so that even if claim 1 is invalid due to too large a scope of protection, other dependent claims 3-13 can remain valid while dependent claim 2 remains valid.

To sum up, combined with the problem of fact finding in creative judgment, this paper focuses on the analysis of the reasons why Claim 2 was kept valid in the series of cases of "self-timer" invalidation request. Because Claims 3-13 directly or indirectly quoted Claim 2, Claims 2-13 were declared to be kept valid, which benefited from the patent involved’s well-defined patent layout, which reasonably determined the protection scope of the claim.

From the perspective of patent layout, the patents involved are based on a single technical point to construct a combination of claims to effectively protect innovative technologies. Although it is only a single technical point, the layout of claims takes into account the main innovation points, necessary technical characteristics, singleness and other factors, taking into account the principle of layered protection, narrowing the protection scope of claims layer by layer, and the layout ideas are clear and reasonable.

(Song Zuozhi Su Qing Author: Patent Reexamination Board of the State Intellectual Property Office)

"When I was here in Dong Tang, I could make money by selling yellow mud …"

Speaking this sentence, Xiong Wenzheng, deputy director of the office of Changsha Tongcheng Holding Co., Ltd., was sitting in the office on the seventh floor of Golden Family. He had been working and living in Dong Tang business circle for more than 30 years. At the peak of Dong Tang Department Store, Xiong Wen, who was in his early twenties, was passionate and splashed ink, writing a magnificent chapter "Four acres of brilliant land" for Dong Tang Department Store. (Originally published in Changsha People’s Congress Magazine)

Today, standing on the 7th floor of Golden Family, looking out from the window, Dong Tang business circle in late autumn of 2020 is still lively. The construction of the subway station has been basically completed, and the streets are crowded with people.

For an old man like Xiong Wen in Changsha, such a scene made him feel a little sentimental.

Dong Tang in the 1980s.

In the south city of Changsha, the Dong Tang business circle once flourished, bearing the memory of old Changsha. There used to be a reputation of "selling yellow mud can make money", and it also suffered from the embarrassment of declining popularity. "The road to the revival of Dong Tang business circle" has always been a hot topic.

What was the prosperity of Dong Tang business circle? Why did it once decline? Where is the road to its revival?

The east wind came overnight? Here once dominated the evolution theory of Changsha’s business.

In the memory of the old Changsha people, anyone who dabbles in the local business community will never forget the lively and beautiful era of "Fighting with Five Tigers in Changsha" …

In January, 1983, Dong Tang Department Store (the original site of Cash Family) located in the northwest corner of Dong Tang was completed and opened. In the following years, the nearby clothing trading building, cloth market and Changsha Workers’ Cultural Palace were completed and put into operation. Around this small area of Dong Tang, the integration of various formats has gradually formed. At that time, it really started an era of Changsha commerce, and the Dong Tang business circle also took shape.

The completed Dong Tang Department Store.

The salesperson of Dong Tang department store is picking up the goods for the customers.

There is a constant flow of traffic and people coming and going near Dong Tang Department Store.

In the commercial map of Changsha at that time, with the Dong Tang business circle raising the war flag in the southeast, Dong Tang Department Store, Shaoshan Road Department Store, Zhongshan Road Department Store, Xiaoyuan Department Store and Friendship Store at that time, ignited a commercial competition war of "five tigers fighting in Changsha".

Xiaoxiang Cinema at that time

Competition has promoted the development of business, but also brought an opportunity to take off.

Around 1995, a number of Changsha local time-honored brands, such as Friendship Mall, Fire Palace and Xinhua Building, successively settled in Dong Tang, which led to the completion of a large-scale upgrade of the business circle. The Dong Tang business circle and the Wuyi business circle echoed each other from a distance and became the main focus of Changsha’s business in the south of the city.

At this point, the Dong Tang business circle has entered a stage of rapid development-

17 years ago, Tongcheng Electric built a flagship store in Dong Tang, which is known as "the first store in Central China".

In 2004, Tongcheng Electric entered Dong Tang as a flagship store, which is also the largest store of Tongcheng Electric in the province.

In 2005, Dong Tang Metropolis Commercial Street opened, which is the first underground commercial street in Changsha with a total length of 624 meters.

In 2012, Friendship Mall achieved a turnover of 1.3 billion yuan with a business area of 27,000 square meters on the upper and lower floors, ranking first in Hunan’s commerce and trade industry.

With the vigorous development of commerce, in this small area of Dong Tang at that time, the Yuhua District Government embodied strategic and forward-looking policy support and planning guidance, and formed a teaching and training industry around the educational resources of Dong Tang business circle; The cultural tourism industry formed around Xiaoying Group has gradually taken shape. These characteristic industries once formed the basic market of Dong Tang business circle outside commerce. This all-round industrial layout once led the evolution and development of Changsha’s commerce …

Internet e-commerce impacts consumers’ shopping habits are quietly changing.

If you go back to more than ten years ago, if you come to Dong Tang at that time, you will see that the popularity is no less than the lively scene of Wuyi Square or Taiping Street today-

Dong Tang Department Store and Friendship Shopping Mall are separated on both sides of the square, where most famous brands that can be bought in Changsha at that time are gathered. And across the intersection, in the bustling metropolis commercial street and Dong Tang clothing exchange building, you can find all kinds of cheap and fashionable clothing accessories.

As an old-fashioned commercial street, the metropolitan commercial street ushered in its heyday after the Millennium.

According to the memories of merchants who used to do business here, people crowded around Dong Tang every day, and many Changsha citizens even bought clothes and swept the goods with big sacks. "Business will not be interrupted from morning till night. At that time, merchants had to go to the clothing building early every morning to grab goods, and there would be no best-selling styles if they were late. In the metropolitan commercial street and Dong Tang clothing exchange building, all fashionable clothes could be found at that time. Many young people go to Dong Tang to go shopping, eat, buy clothes or trinkets after work or after class … "

The once bustling commercial street in Dong Tang metropolis.

At that time, the Dong Tang business circle has become a rival to the May Day business circle. When it comes to Dong Tang business circle, if the admission of Pinghetang, Dong Tang Department Store and other groups is just a prelude, then the opening of Dong Tang Clothing Exchange Building and Metropolitan Commercial Street is the booster for Dong Tang business circle to reach its peak.

However, no one ever thought that after 2012, the decline of Dong Tang business circle came quietly …

With the popularity of online e-commerce shopping and the upgrading of people’s consumption level and business model, the business of underground commercial streets began to decline. Many shops are promoting sales with various discounts, but few people still patronize them, and their business is still very deserted. Some shops have already posted advertisements for subletting.

"At that time, e-commerce developed rapidly, and many popular styles of clothes were also available online, and the price was cheaper. The popularity here suddenly cooled down. Moreover, compared with other emerging business districts with rapid development and complete facilities in Changsha, the shopping environment of underground commercial streets here is not good. The business in other parts of Changsha is developing, but here in Dong Tang is stagnant … "Zhao Xu, the floor supervisor of Friendship Mall, has lived in Dong Tang for 26 years, and he can’t help but be deeply touched when he sees that the business circle in Dong Tang has grown from bustling to deserted.

Wang Yigao, deputy director, researcher and professor of Hunan Institute of Economic Geography, has lived in Dongtang business circle for more than 20 years. He analyzed the dilemma faced by Dong Tang business circle from a more professional perspective. "Internet e-commerce has a greater impact on physical stores, which has changed people’s consumption patterns and habits to some extent; In addition, shops in Dong Tang business district are generally expensive in rent and lack of functional supporting facilities. The times are developing, and citizens’ demand for shopping conditions and consumption environment is constantly improving. As an old business district, Dong Tang basically has no large underground parking lots, no boulevards for leisure walks, and no squares for fun … "

Professor Wang Yigao also said: Compared with the "Fire Palace" and "Taiping Old Street" with a strong sense of history in the May 1 business district, the Dong Tang business district lacks historical precipitation, which affects the development of diversified business patterns; For a long time, the architectural layout of Dong Tang was also lack of planning, and office buildings, factories, institutions, research institutions and commercial complexes were blindly confused, resulting in a chaotic pattern and mixed roads, which did not form a three-dimensional traffic pattern. All along, the businesses in Dong Tang have been fragmented and have not formed a unified alliance. Coupled with the subway construction in Dong Tang in recent years, various factors have caused the rapid decline of Dong Tang business circle in recent years.

Dong Tang Business Circle, Friendship Shopping Mall, Metropolis Commercial Street … These nouns have accompanied a generation of Changsha people through beautiful memories of youth. However, with the development of the times, the "old business circle" has become a lonely term.

When you make a comeback! Night economy and the "revival" assisted by subway lines

Dong Tang business district is bustling with night.

On June 28th, 2020, Changsha Metro Line 3 along Dong Tang was opened.

In the eyes of some insiders, this is a new opportunity and new kinetic energy for the revival of Dong Tang business circle. However, is it enough to solve the grand proposition of "revival of the old business district" just by a subway line?

Wang Lin, a professor at Central South University, once said in an interview with the media that all businesses in the Dong Tang business circle are fragmented, which has led to the current decline. To revitalize the business circle, we must first conform to the natural development of the economy, and then the guidance of the government.

Some people in the industry also pointed out that if the opening of the subway brings good times to the revival of Dong Tang business circle and Dong Tang’s own location is favorable, then it is necessary to find the "harmony between people" in the revival of business circle, that is, to face the shortcomings of business circle directly, and enterprises and the government should come up with some effective ways to break the situation.

Dong Tang Metropolitan Commercial Street

On July 15th, 2020, Liu Suyue, deputy secretary of Yuhua District Committee and district head, led a team to investigate the surrounding environment of Dong Tang business circle, and visited Golden Family, Xiaoxiang Film Group and other enterprises, and then organized some business representatives from Dong Tang business circle to hold a symposium on the theme of "How to revive Dong Tang business circle".

At the symposium, representatives of Xiaoxiang Film Group, Fire Palace, Golden Family, Pinghetang, SINOMACH International, Tongcheng Electric Appliances, Xinhua Building and other enterprises launched a heated discussion around the "revival" of Dong Tang business circle.

The person in charge of Hunan Xiaoxiang Cultural Industry Investment Co., Ltd. proposed that the Dong Tang business circle is in urgent need of transformation and upgrading! With the arrival of the economic development tide in experience tourism, Xiaoxiang Film Group wants to build an experience city of film and television culture, attract more people to know about film and television culture, and turn it into a "meeting room of film and television culture" in Hunan, so as to drain the business circle and provide a new engine for its development, thus driving the development of the whole business circle.

The relevant person in charge of Friendship Mall said that during the epidemic, the mall launched a series of live online activities, which was a great success. The sales performance in May and June increased by about 3% compared with last year. Through practice, it is found that the influence of live broadcast sales is very strong, so the next step will continue to deepen online channels, and at the same time, fashion brands that young people love will be introduced one after another.

Think about how to transform and upgrade, how to attract consumers, especially young consumers, and how to strengthen linkage, dislocation management and information sharing between businesses?

This is the thinking put forward by Liu Suyue, deputy secretary of Yuhua District Committee and district head, to Dong Tang business circle at this meeting.

Today’s Dong Tang business circle

At the meeting, the specific arrangements made by the Yuhua District Government for the development of Dong Tang business district are also ready to come out: good guidance, good planning, scientific positioning, focusing on Dong Tang’s characteristics and advantages; Plan more activities related to consumption festival according to time nodes, and guide businesses to strengthen linkage consumption and related consumption; It is necessary to take the lead in setting up business alliance institutions and strengthen the linkage between enterprises and governments and between enterprises; With the help of Tik Tok and other new media, strengthen the publicity of Dong Tang business circle; It is necessary to improve the basic supporting facilities of the business circle, strengthen the rectification of advertising spaces, improve the lighting at night, and solve the problem of parking difficulties through the sharing of parking spaces, so as to create a good market environment for the business circle.

There are indications that Dong Tang, the "old business district", seems to have signs of oriental wind. With the comprehensive promotion of Changsha’s "Night Star City" consumption festival and the launch of Yuhua District’s "Slow Nightlife, Meet You" activity, the Dong Tang business circle reappeared after the epidemic.

Dong Tang business circle in the future, just like a young man gearing up, is coming back with a new attitude, which is expected to reproduce the "paradise for shopping and leisure" in Changsha people’s mind.

Text | Li Jie

Poster | Wan Tao

Editor | Fan Jin

Source | Netease Hunan