The People’s Daily client released the news of Su He’s death and reviewed his touching story.

At 16: 54 on June 20, 2021, Comrade Su He, a "model of the times" and former chairman of the Alashan League CPPCC, died in Dalaihubu Town, Ejina Banner, Alashan League, at the age of 74.

The farewell ceremony of Comrade Su He’s body will be held at 7: 30 am on Wednesday, June 23, 2021, in the labor union auditorium of Dalaihubu Town, Ejina Banner, Alashan League.

Su He, male, Mongolian, born in January 1947, party member, former chairman of the Political Consultative Conference of Alashan League, Inner Mongolia Autonomous Region. In 2004, he retired two years early and returned to his hometown Ejina Banner to plant trees. As a retired cadre at the departmental level, he and his wife have been planting trees in the desert for more than ten years, planting more than 3,000 mu of Haloxylon ammodendron trees and building an oasis in the long sand sea.

Su He has won the honorary titles of "model of the times", advanced individual of national retired cadres and moral model of Inner Mongolia Autonomous Region.

People’s Daily has reported the advanced deeds of Su He and the old man many times, and published the touching story of Su He and the old man on the front page of April 30, 2014.

Sue and the old man planted 3,000 mu of Haloxylon ammodendron forest for ten years-

Plant green in the desert

The picture shows Su He laying irrigation pipes. Our reporter Wu Yongshe

Our reporter Wu Yong

A dark face with wrinkles like a knife, a messy but stubborn head like snow-white hair, and a pair of rough big hands full of scars … No one would have expected to see Su He in the boundless desert of Ejina Banner, Alashan League, Inner Mongolia. This ancient old man with a spade, simple clothes and a kind face is a retired veteran cadre at the main hall level. In the past 10 years, Sue, the old man and his wife have settled down and planted trees in the deserted desert, turning the barren land that used to be full of yellow sand into a Haloxylon ammodendron forest that can’t be seen at all.

In April, Suhe ushered in the most important season of the year-planting new seedlings of Haloxylon ammodendron, watering Haloxylon ammodendron planted in the previous two years, and preparing seedlings for next year’s planting … The old man was as busy as a bee, and the interview was carried out in the labor.

After laying several long irrigation pipes and closing the switch, the pump began to make a low sound. After a while, the water seemed to be alive and jumped into the distance in the water pipe. Watching the gurgling spring rush out of the nozzle with joy, nourishing the thirsty Haloxylon ammodendron seedlings in the rolling yellow sand, Su and the old man showed a sunny smile and finally had time to talk to reporters. "The most difficult thing to plant trees in the desert is water."

Ten years ago, Su He began to plant Haloxylon ammodendron by pulling water with a water cart to green the desert. In the past 10 years, in order to plant Haloxylon ammodendron, Su He has drilled 8 wells in the desert for irrigation, and the Haloxylon ammodendron forest planted by him and his wife has also expanded a little bit, reaching 3,000 mu, becoming one of the largest artificial Haloxylon ammodendron forests in Alashan League.

3000 mu of Haloxylon ammodendron forest, daily maintenance takes great energy. In the spring and autumn, there are two winds in three days, and when you go out, your nose and mouth collar are filled with dust; In Xia Dong, the temperature in the desert is either extremely hot or extremely cold. But the old couple are used to it.

In recent years, the water problem has eased, but other problems have followed, with frequent visits by livestock and stealing by mice. In addition to watering, Su He has to patrol and kill rats every day. He insists on patrolling every day, rain or shine. In the desert, Su and the moving back and the swaying shadows play a touching green symphony.

(People’s Daily, April 30, 2014, 1st edition)

Su He, a retired cadre of "model of the times", has persisted for ten years-

Stand up in the depths of the desert and stand up in pieces of Haloxylon ammodendron forest

Sue and the old man spent ten years planting a piece of Haloxylon ammodendron forest.

Our reporter Wu Yong’s photo report

Stick to it for ten years.

■ "Black City cannot disappear in the hands of our generation"

The car drove out of the town of Ejina Banner and headed for Black City along the path, 40 kilometers away. The window was full of desolate sand dunes, and there was no family. When I came near, a lonely little bungalow suddenly flashed out of the shawo. This is the home where Su He lived with his wife Delig for 10 years. The door was unlocked, and a few extremely simple pieces of furniture showed the simplicity of the old couple’s life. Seeing Su He in the boundless desert, no one can think of it. In front of him, this old man with a spade, simple clothes and a kind face is a retired veteran cadre at the main hall level.

In 2004, 57-year-old Su He took the initiative to apply to the organization, resigned as the chairman of the Alashan League CPPCC, returned to his hometown Ejina Banner 700 kilometers away from Alashan Zuoqi, where the League Committee was located, planted trees next to the site of the Black City in the desert, took out his savings for many years, built three bungalows at the foot of the Black City, and took root in the desert.

In April, Suhe ushered in the most important season of the year-planting new seedlings of Haloxylon ammodendron, watering Haloxylon ammodendron planted in the previous two years, and preparing seedlings for next year’s planting … All the work should be completed in just over a month. The old man was as busy as a bee, and the interview was carried out in labor.

After laying several long irrigation pipes and closing the switch, the pump began to make a low sound. After a while, the water came, and the flat water pipe was immediately bulging, and the water seemed to be alive in the water pipe. Watching the gurgling spring rush out of the nozzle with joy, nourishing the thirsty Haloxylon ammodendron seedlings in the rolling yellow sand, Su and the old man showed a sunny smile. "The most difficult thing to plant trees in the desert is water. Natural conditions are not good, people can overcome them, but without water, the seedlings planted can’t live. "

The site of Heicheng, where Su He chose to plant trees, is an ancient city of Xixia with a history of nearly a thousand years, with serious desertification. He recalled that a few decades ago, there were dense forests and grass around here, and Populus euphratica and Salix were so dense that camels couldn’t find them. But after the 1950s and 1960s, the ecology deteriorated, large areas of vegetation died, and there were more and more sandstorms. Ejina Banner even became the source of sandstorms. "The sand blown by the wind around the Black City is piled as high as the wall, and it will be buried. I had an idea at that time that the Black City could not disappear in the hands of our generation. " Su He said.

Ten years ago, in order to prevent camels from eating plant seedlings, Su He fenced 23,000 mu of desert and began to plant Haloxylon ammodendron with water trucks to green the desert. In the past 10 years, Su He has drilled 8 wells in the desert for irrigation, and the Haloxylon ammodendron planted by him and his wife has also expanded a little, reaching 3,000 mu. Ten years later, two Populus euphratica trees planted at the back of the house grew into big trees, but people were tired and bent. The old man’s determined face, honed by the sun and wind and sand, has been engraved with wrinkles, and the calluses on his big hands, full of scars, have faded layer after layer. After years of efforts and experiments, Su He summed up a set of effective drought-resistant planting techniques, with Haloxylon ammodendron with strong drought resistance as the main planting tree species to expand the vegetation area. The Haloxylon ammodendron forest he planted has become one of the largest artificial Haloxylon ammodendron forests in Alashan League.

Like a Haloxylon ammodendron sowing seeds.

■ He can make herders voluntarily join the planting team.

In Ejina Banner, when it comes to Suhe, the surrounding farmers and herdsmen will give their thumbs up and sincerely praise them.

"Su Lao once served as the flag commander and secretary of our Ejina Banner, but no matter who deals with him, he feels like an ordinary herder." Mandugeli, a herdsman in Jirigelangtugacha, planted Haloxylon ammodendron under the drive of Su He. She concluded that the reason why she volunteered to do greening in the desert was on the one hand the example strength of Su He, but more importantly, Su He’s "many ways". He can get herders to join the planting team voluntarily.

"There are three deserts in Alashan League: Wulanbuhe, Badain Jaran and Tengger. desert control is like a foolish man moving mountains by one person, but if everyone can participate, the situation will be different." Su He said.

At first, Su and Haloxylon ammodendron were short of manpower, so they hired surrounding herders to help. Seedling raising, planting, management and protection, pest control, rodent control, rabbit prevention … He taught his years of groping experience to other herders without reservation. Herdsmen earned extra income by working for Su He, and also learned the technique of planting Haloxylon ammodendron. "In the second year, Su Lao gave us some Haloxylon ammodendron seedlings and asked us to go back and plant them around our house to make the environment in front of the door better. Our Haloxylon ammodendron was planted alive, and Su Lao found us cistanche seeds to plant in the roots of Haloxylon ammodendron. Cistanche deserticola is a valuable Chinese herbal medicine. After growing up, herders have more income. With economic benefits, more and more herders are willing to plant Haloxylon ammodendron in the desert, and the ecology has improved little by little. " Mandu Gerile said that more than 2,000 mu of Haloxylon ammodendron forest has been planted in Jiri Grandugacha alone.

At present, in Ejina Banner, about 300 herders began to plant Haloxylon ammodendron under the drive of Su He. "Sue and like a Haloxylon ammodendron stubbornly survived in the desert. The Haloxylon ammodendron seeds he laid took root and sprouted around and grew into pieces of Haloxylon ammodendron forest. Dunes no longer flow as freely as they used to. " Gong Diancheng, who followed Su He for many years, told reporters.

Every plant is his child.

■ It takes much more effort to ensure the survival rate than to plant it.

Under the scorching sun, Su He dug up the failed Haloxylon ammodendron from the sand with a spade. When replanting new seedlings, he always kneels on the ground and carefully cultivates the sand with his hands, and then pulls the hose to water it. "This was planted last year, and more than half of it survived this year, but the water is still a little behind. If water can be watered twice a year in the first three years, the survival rate will be greatly improved. After three years, the depth of rooting is almost the same, and it can be’ weaned’. "

For each next tree seedling, Su Hui will carefully wrap the trunk with old clothes. "Wrapping clothes is afraid of rabbits and mice. In recent years, the ecology has improved. There are more rabbits in the desert and rats are also rampant." When planting a seedling, Su He rubbed the trunk with rough hands, as if expressing his love for the child. "Every tree is alive. Like my child, I always hope it will thrive. It is easy to plant a plant in the desert, and the most difficult thing is post-maintenance. It takes much more effort to ensure the survival rate than planting it. "

3000 mu of Haloxylon ammodendron forest, daily maintenance takes great energy. In spring in the desert, there are two winds in three days. When you go out, your nose and mouth collar will be filled with dust. In summer, the temperature in the desert is as high as 40 degrees Celsius. The old couple often work in the scorching sun, but Su He is used to it.

In recent years, the problem of water has been solved, but other problems have followed. The desert is deserted, livestock smelling green frequently patronize it, and rats also nest here, constantly stealing and gnawing the newly-grown Haloxylon ammodendron trees. In addition to watering, Su He has to patrol and kill rats every day. This is a very difficult thing for young people, but Su He did it. He insisted on patrolling every day, rain or shine.

Nowadays, the elderly who are nearly seventy years old are also beginning to think about the way out for Haloxylon ammodendron when they can’t move. "Give it to a responsible unit or person." Su He has only one idea.

"But at present, my father’s ideas are still many! He wants to dig wells, expand the area of Haloxylon ammodendron, raise more Haloxylon ammodendron seedlings, and drive more people to plant Haloxylon ammodendron in the desert … My whole family will come here to help him when we have a holiday. As long as it is about planting trees, we have to listen to him. " Su He’s son Hu Qing told reporters.

Last year, seeing that Su He was getting tired, Delig bought a milk sheep to supplement Su He’s nutrition. "These 10 years came unconsciously. He wants to make some contribution to his hometown, and our family’s idea is to let him take good care of his body and work for a few more years … "said Delig.

Let Life Bloom Green (Short Comment)

Retired, a diligent old cow took off the noose of pulling the cart, but did not choose to rest. After retirement, Su He could have lived in peace and contentment, but he chose to settle in the desert with the worst ecological environment, only adding a piece of green to his hometown.

In the sandstorm, a white-haired old man smiled and worked and lived for 10 years. While overcoming fatigue, he also endured the unbearable loneliness of ordinary people. In the past 10 years, he challenged the deteriorating environment with practical actions, but the sandstorm failed to swallow his strong figure. Su He’s touching story of sticking to the sand control and tree planting in Black City is widely celebrated in Alashan. Driven and inspired by it, enterprises and individuals who are committed to changing their hometown have taken action, and the ecological environment in Ejina Banner is gradually changing.

An old horse crouches, aiming at a thousand miles. Su He and the old man, who are nearly old, are still sticking to their ideals with their beliefs and writing praises with their lives. He often said, "I am a Communist party member. If I plant more trees in my lifetime, I can leave a good environment for the descendants of Ejina." As a Communist party member who will never retire, Su He always keeps in mind his mission, always keeps his true qualities as a public servant, practices the Party’s mass line with practical actions, and becomes a model for young people to learn. His figure is like Hu Yangshu in Ejina Banner for thousands of years, persistent, tenacious, indomitable, and never give up …

(People’s Daily, April 30th, 2014, 6th edition)

Source: People’s Daily client

Original title: "The People’s Daily client released the news of Su He’s death and reviewed his touching story"

The new regulations of the central government clearly define four ways and five aspects of assessment of leading cadres.

Recently, the General Office of the Central Committee of the CPC issued.Regulations on the Assessment of Leading Cadres of the Party and Government(hereinafter referred to as the "Regulations on the Assessment of Cadres"), which provides a basic basis for doing a good job in the assessment of cadres in the new era. The regulations are divided into 11 chapters, including general principles, assessment contents, peacetime assessment, annual assessment, special assessment, term assessment, determination of assessment results, application of assessment results, organization and implementation, discipline and supervision, and supplementary provisions, with a total of 57 articles. The regulations shall come into force on April 7, 2019.

It is understood that it is the first time in the history of the construction of the party’s laws and regulations to make overall norms for the assessment of cadres in the form of regulations. After the promulgation of the regulations, the important aspects of cadre work stipulated by party constitution, such as education, training, selection, assessment and supervision, have corresponding regulations, and the system of cadre work has become more mature and stereotyped. To this end, People’s Daily communist party News Network combs the "Regulations on the Assessment of Cadres" for you.

■ The regulations stipulate that cadre assessment mainly includes four ways.

The Regulations on the Assessment of Cadres stipulates that the assessment of cadres mainly includes four ways: usual assessment, annual assessment, special assessment and term assessment. How are they located?

According to the person in charge of the Central Organization Department,Peacetime assessmentFocus on the regular assessment of the daily operation of leading bodies and the consistent performance of leading cadres. In order to be operable and persistent, the regulations specify that the usual assessment is mainly combined with the daily management of leading bodies and leading cadres, and the assessment methods and results can be flexible and diverse, with emphasis on timely affirmation, encouragement and reminding to correct mistakes.

Annual assessmentFocus on the comprehensive assessment of leading bodies and leading cadres on an annual basis. According to the actual situation that the annual assessment has been implemented for a long time, has a wide coverage and a solid foundation, the regulations have unified and standardized the methods and steps of the annual assessment, and further played the role of the annual assessment in the assessment of cadres.

Special assessmentFocus on the leading bodies and leading cadres in the completion of important special work, undertake urgent and dangerous tasks, respond to and deal with major emergencies in the work attitude, spirit, role play, actual results and other conditions for special assessment. Special assessment is an important innovation in cadre assessment in recent years, which has the characteristics of flexibility and strong pertinence, and provides a new starting point for organizational departments to focus on the center and serve the overall situation. In order to encourage bold innovation, the regulations stipulate the procedural steps that special assessment should generally go through.

Term assessmentFocus on the overall performance of the leading bodies and leading cadres who implement the tenure system during a term of office. Considering that there are mature practices in the general inspection and annual assessment, in order to prevent long-term and repeated assessment, the regulations stipulate that the term assessment is generally carried out in combination with the general inspection or the annual assessment in the year when the term expires.

■ The leadership team mainly assesses five aspects.

In terms of assessment content, the "Regulations on the Assessment of Cadres" points out that the assessment content of leading bodies mainly includes:

1.Political and ideological construction.Comprehensively assess the situation that the leading bodies resolutely safeguard the core position of the Party Central Committee and the whole Party, the authority of the Party Central Committee and centralized and unified leadership, uphold and strengthen the overall leadership of the Party, implement the Party’s theory, line, principles and policies, enhance the "four consciousnesses", achieve "four obeisances" and abide by political discipline and rules; Arm your mind with the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, strengthen your ideals and beliefs, strengthen the "four self-confidences", Do not forget your initiative mind, and keep in mind the mission; Adhere to democratic centralism, implement some norms of inner-party political life under the new situation, find and solve their own problems, and create a clean and honest political ecology; Practice the party’s organizational line in the new era, implement the standards of good cadres in the new era, and establish a correct orientation for selecting and employing people.

2.Leadership ability.Comprehensively assess the ability of the leading group to adapt to the requirements of the new era, implement the decision-making and deployment of the CPC Central Committee, and complete the objectives and tasks, focusing on learning skills, political leadership skills, reform and innovation skills, scientific development skills, ruling by law skills, mass work skills, paying close attention to implementation skills, and controlling risks.

3.Work performance.Comprehensively assess the outlook on political achievements and work effectiveness of the leading bodies. The assessment of political achievements mainly depends on whether you abide by the concept of building the party for the public and governing for the people, whether you have the spirit of "I don’t have to be successful", take the benefit of the people as the greatest political achievement, and truly be responsible for history and the people. To assess the performance of local party committees and government leading bodies, we should look at the overall work, the situation and actual results of promoting economic, political, cultural, social and ecological civilization construction in the region, solving the problem of insufficient development imbalance and meeting the people’s growing needs for a better life. Assessing the work performance of other leading bodies mainly depends on the overall performance of functions, service to the overall situation and central work and the actual results. Pay attention to the assessment of the leading bodies of party committees (party groups) at all levels to implement the general requirements of party building in the new era and grasp the achievements of party building work.

4.Building a clean and honest party style.Comprehensively assess the leading bodies’ performance of the political responsibility of managing the party, strengthening the building of a clean and honest party style, persevering in discipline and discipline, and promoting the anti-corruption struggle.

5.Style construction.Comprehensively assess the leading bodies’ adherence to the people-centered principle, implementation of the Party’s mass line, close contact with the masses, solving problems for the masses and serving the people wholeheartedly; Combine the actual implementation of the decision-making arrangements of the CPC Central Committee to enhance people’s sense of acquisition, happiness and security; Deeply improve the style of work, implement the spirit of the eight central regulations and their implementation rules, and oppose the "four winds", especially formalism and bureaucracy; Seeking truth from facts, working hard, observing the truth, making practical moves, doing practical things and seeking practical results.

■ Leading cadres mainly assess "virtue, diligence and honesty"

The "Regulations on the Assessment of Cadres" points out that the assessment of leading cadres mainly includes the following contents:

De.Comprehensively assess the political quality and moral conduct of leading cadres. Assess the political quality of leading cadres, focusing on understanding the situation of firm ideals and beliefs, loyalty to the Party, respect for party constitution, observing political discipline and rules, and maintaining a high degree of consistency with the CPC Central Committee with the Supreme Leader as the core in ideological and political actions. Assess the moral conduct of leading cadres, focusing on adhering to the values of loyalty, honesty, fairness and decency, seeking truth from facts, honesty and integrity, and observing social morality, professional ethics, family virtues and personal morality.

Yes.Comprehensively assess the political ability, professionalism and organizational leadership of leading cadres in performing their duties, especially in the process of responding to emergencies and mass incidents.

DiligentComprehensively assess the mental state and work style of leading cadres, focusing on carrying forward the revolutionary spirit and the spirit of struggle, adhering to the "three strictness and three realities", being diligent and dedicated, conscientious and responsible, grasping quickly, forging ahead, daring to take responsibility, struggling hard and being willing to contribute.

Performance.Comprehensive assessment of leading cadres adhere to the correct concept of political achievements, perform their duties, complete their daily work, undertake urgent and dangerous tasks, deal with complex problems, and cope with major tests and actual results. To assess the performance of Party committee (Party Group) secretaries, we should first pay attention to the effectiveness of Party building work, and to assess the performance of other leading cadres in party member, we should increase the weight of Party building work.

Lian.Comprehensive assessment of leading cadres to implement the political responsibility of "one post and two responsibilities" in building a clean and honest government, abide by the principles of honesty and self-discipline, take the lead in implementing the spirit of the eight central regulations and their detailed rules for implementation, use the right impartially, establish a good family style, strictly demand relatives and staff around them, and oppose the "four winds" and privileged thoughts and phenomena.

■ The leading group should be adjusted if it is in poor operation.

"Regulations on the Assessment of Cadres" stipulates that the annual assessment results of leading bodies are generally divided intoExcellent, good, average and poor.. The annual assessment results of leading cadres are divided intoExcellent, competent, basically competent and incompetent..

Excellent refers to outstanding comprehensive performance, outstanding performance of leadership responsibilities or job requirements, successful completion of the annual work tasks, and remarkable achievements.

Good, competent refers to the comprehensive performance, conscientiously fulfill the leadership responsibilities or job requirements, and successfully complete the annual work tasks.

General and basic competence means that the comprehensive performance barely meets the leadership responsibilities or job requirements, or there are obvious deficiencies and major problems in a certain aspect.

Poor and incompetent means that the comprehensive performance fails to meet the leadership responsibilities or job requirements, or there are serious problems and major mistakes in a certain aspect.

According to the assessment results, strengthen the construction of leading bodies in a targeted manner, and if the leading bodies have made important contributions, they will be awarded titles and material rewards in accordance with relevant regulations; Outstanding performance of the leading group or the annual assessment results are excellent, and awards shall be given in accordance with relevant regulations; If the leading group is in poor operation, the cohesive force is not strong, it is not responsible for inaction, and the cadres and the masses have great opinions, it should be adjusted; If the annual assessment results of the leading bodies are of average grades, they shall be instructed to write a written report to the higher-level party organizations, analyze the reasons and make rectification; If the annual assessment results of the leading bodies are poor or average for two consecutive years, the principal responsible persons and relevant responsible persons shall be adjusted.

■ Cadres have been rated as outstanding for three consecutive years and recorded third-class merit.

The "Regulations on the Assessment of Cadres" points out that leading cadres should be encouraged and restrained according to the assessment results.

Leading cadres who have made significant contributions can record merit, award titles and give material rewards in accordance with relevant regulations; Outstanding performance or the annual assessment results are excellent, in accordance with the relevant provisions of the award; For three consecutive years, if it is excellent, it will be awarded Class III merit, and it will be given priority under the same conditions.

If the annual assessment results of leading cadres are competent and above, they will enjoy the annual assessment bonus, promotion salary grade and grade salary grade in accordance with relevant regulations.

If the annual assessment results of leading cadres are basically competent, they should be admonished and improved within a time limit.

If the annual assessment results of leading cadres are incompetent, they will be reduced to a position or rank level in accordance with the prescribed procedures.

If you don’t participate in the annual assessment, participate in the annual assessment with uncertain grades, or the annual assessment results are basically competent or below, the year will not be counted as the service life of the promotion position, and will not be counted as the assessment life of the promotion salary grade and grade salary grade.

If leading cadres are not suitable for their current posts, they should be adjusted according to relevant regulations.

The "Regulations on the Assessment of Cadres" also emphasizes that the education and training of cadres should be strengthened according to the assessment results, and the leading cadres should be transferred and trained according to the principle of "what is lacking", and practical exercises should be arranged to fill in the shortcomings of ability and quality. Strengthen targeted training for outstanding young cadres with potential.

If there are problems with the leading bodies and leading cadres in the assessment, they should distinguish between different situations and be reminded by conversation until the organization handles them; Find clues about violations of discipline and law and transfer them to discipline inspection and supervision and judicial organs for handling.

The conclusive materials formed by the assessment of leading cadres shall be deposited in the personnel files of cadres.

■ Seven situations in which leading bodies and leading cadres are forbidden to evaluate "Excellence"

The "Regulations on the Assessment of Cadres" stipulates that under any of the following circumstances, the annual assessment results of leading bodies and leading cadres shall not be determined as excellent:

1. The implementation of the decision-making and deployment of the CPC Central Committee is not effective;

2. The entrepreneurial spirit of the director is not enough, and he is afraid of the heavy, suffering from loss, afraid to face contradictions, unwilling to touch the real thing, and not taking inaction;

3 by the superior party committee and government informed criticism, ordered to check;

4. The work performance is not outstanding;

5. Weak organizational leadership and poor completion of annual work objectives and tasks;

6. Failure to perform the responsibility of managing the party and violating the rules of honesty and self-discipline;

7. Other reasons should not be determined as excellent grades.

In the appraisal work of grass-roots party building debriefing carried out by higher-level party organizations, if the secretary of the party committee (party group) fails to achieve a good comprehensive evaluation of grass-roots party building work, the annual assessment results shall not be determined as excellent.

■ Six situations of "incompetence" of leading bodies and leading cadres

The Regulations on the Assessment of Cadres stipulates that under any of the following circumstances, the annual assessment results of leading bodies shall be determined as poor grades, and the annual assessment results of leading cadres shall be determined as incompetent grades:

1 in violation of political discipline and rules, political problems;

2. Do not implement democratic centralism, the leading group is not in good working condition, can’t function normally, and leading cadres make unprincipled disputes with poor influence;

3. Poor sense of responsibility, low level of ability, inability to perform or incompetence of job responsibilities, and major problems in performing duties according to law;

4. Too many statements, too few actions, poor implementation, perfunctory, lazy and procrastinating, poor style and image, and great opinions from the masses, which have caused adverse effects;

5. Do not stick to their jobs, AWOL;

6 other reasons should be determined as poor or incompetent.

■ The assessment work is "9 not allowed"

The "Regulations on the Assessment of Cadres" stipulates that the assessment work must strictly abide by the following disciplines:

1. No formality or going through the motions;

2. Do not conceal or distort the facts;

3. No fraud;

4. No non-organizational activities;

5. It is not allowed to disclose the secrets of the assessment work such as conversation content and assessment results;

6. It is not allowed to evaluate cadres, decide or change the assessment results based on personal likes and dislikes;

7. It is not allowed to seek personal gain by taking the opportunity of assessment;

8. Do not interfere with or interfere with the assessment work;

9. No retaliation against cadres and personnel who reflect problems.

For those who do not participate in or seriously cooperate with the assessment work as required, and still do not make corrections after education, the annual assessment results of leading bodies are directly determined as poor grades, and the annual assessment results of leading cadres are directly determined as incompetent grades.

Attachment: The full text of the Regulations on the Assessment of Leading Cadres of the Party and Government.

The number of "Snow Mountain Elves" Yunnan golden monkeys has increased. Why did the former hunters win the trust of the monkeys?

Yunnan golden monkey is a rare and endangered primate species endemic to China. As a first-class protected wild animal in China, Yunnan golden monkey is also listed as an endangered species in the IUCN Red List, and it is one of the flagship species in the field of wildlife protection in China and even in the world.

According to the latest data released by National Forestry and Grassland Administration today (10th), the population of Yunnan golden monkey has increased to 3,845. Next, let’s get to know these cute little furry guys through a set of numbers.

Up to now, the population of Yunnan golden monkey has increased to 23.

Yunnan golden monkey is only distributed in the alpine mountain of Yunling Mountain at the junction of Sichuan, Yunnan and Tibet provinces in China, which is more than 3000 meters above sea level. It is one of the highest primates except human beings in the world. The population of Yunnan golden monkey has increased from about 1000-1500 in 13 groups in 1996 to 3845 in 23 groups now.

Among them, there are 3 populations of Mangkang tablets in the northern part of Yunling, with 450-650 individuals, and the median (which is the value in the middle of the interval number and a convenient generalized expression value for the range data) is 550 individuals, accounting for 14.3% of the population.

There are 6 populations in the south section of Yunlin Mountain, with 730-850 individuals, with a median of 790 individuals, accounting for 20.55% of the population.

There are 14 populations in Baima Snow Mountain area in the middle part of Yunling, with the number of 2180-2830, and the median is 2505, accounting for 65.15% of the population. Most of the Yunnan golden monkey population is distributed in Baima Snow Mountain.

Mao Wei, Deputy Director of Management and Protection Bureau of Yunnan Baima Snow Mountain National Nature Reserve: In the past, the number of protected areas has grown from 500 at the beginning of its establishment to 2,700 today. In the past, there were 8 populations, and today there are 14 populations, which shows that our country has achieved tangible results in the construction of ecological civilization.

The reporter visited the "Snow Mountain Spirit" Yunnan Golden Monkey on the spot.

You may have a question, where did the name of Yunnan golden monkey come from? Indeed, from the outside, it is called "Golden Monkey", which actually has no golden hair, and its fur is mainly gray-black and white, so it also has a scientific name called black-and-white snub-nosed monkey.

The reporter takes you into Baima Snow Mountain, the largest Yunnan Golden Monkey National Nature Reserve, and visits this group of "Snow Mountain Elves" on the spot.

Baima Snow Mountain National Nature Reserve is located in the middle section of Hengduan Mountain, where hundreds of wild animals live. Among them, Yunnan golden monkey is the most eye-catching one in the world. The place visited by reporters on the spot is Weixixiang Guqing area of Baima Snow Mountain, where the monkeys are most concentrated at present.

CCTV reporter Jiang Shulin: In fact, along the mountain road, we didn’t walk for long, so we met a group of monkeys by chance. Look, everyone, this is our Yunnan golden monkey, so we see a red line next to it. Because there are a lot of staff in the reserve for field observation and field scientific research, so in order to ensure such safety, we drew such a red line. We saw at the scene that this group of monkeys should be 7 to 8 such groups, which is almost close to us.

In the early morning mist, monkeys, big and small, are jumping and playing in the Woods, except for a strong male monkey, who is looking around warily and making a "squeaky" cry from time to time. Lai Jiandong, the stationmaster of the wildlife rescue station in the reserve who accompanied us, said that this male monkey just broke into this population the day before and was preparing to form a new family.

Yunnan Golden Silk can be regarded as a national treasure as well as a giant panda, and it is also the mascot of Kunming World Expo. There are two reasons for this.

Let’s talk about the appearance first: Yunnan golden monkey has a face that is very human: the scarlet lips with red and thick flesh in the face protein are unforgettable, and it is also the only primate with red mouth besides human beings; Look at the size of this monkey: chubby and round, fluffy and fluffy, and stupid and stupid.

Huang Zhixun, a volunteer in Baima Snow Mountain National Nature Reserve: It’s really like an elf in the mountain, with a red mouth and big eyes. The redder the monkey’s lips, the healthier it is. So it is also a way to judge the health of monkeys.

Needless to say, Yunnan golden monkey is also one of the few animals that have smiling muscles and can "smile", so it is loved by experts and patrolmen. In their eyes, monkeys are like their own family members, so they are carefully observed: the life span of Yunnan golden monkeys is generally 20 years old, reaching the peak of fertility at the age of 8, and the "polygamy" system is strictly implemented. The duty of the "Monkey King" is not only to mate, but also to stand guard and guard his own territory. Yunnan golden monkey is used to sleeping in the cold unlined upper garment forest, hugging his head and sleeping. Even when sleeping, the mother monkey will hold her child tightly in her arms.

From hunter to monkey keeper, he is happy when he sees monkeys.

After reading the reporter’s visit, do you think Yunnan golden monkey is very close to people? But for a long time before, this group of snow mountain elves were far away from people, from far to near. What happened behind the change?

Next, we look for the answer from the story that Yu Jianhua, a hunter in Baima Snow Mountain, turned into a monkey protector.

The 69-year-old man whose face is tanned and happy to see the monkeys is Yu Jianhua.

As a monkey keeper, Lao Yu used to be a famous "hunter" in the village, making a living by hunting and growing crops. Although he was born in a "hunter family", Lao Yu never hunted monkeys. In the cultural inheritance of Lisu people, generations know that monkeys are the ancestors of human beings. However, because there are hunters, shotguns and hunting dogs, Yunnan golden monkeys are afraid of people, and their survival instinct makes them choose to hide in high-altitude mountainous areas. Food is scarce and the environment is bad, resulting in a precarious population, with only more than 500 at least.

Yu Jianhua, the monkey guard: They are afraid of people and dogs, just on the top of the mountain. People can’t reach high altitude and everything is difficult.

Reporter: There is nothing to eat.

Yu Jianhua, the monkey guard: Yes, there is nothing to eat.

In winter and spring in mountainous areas with high altitude, monkeys often suffer and starve, and Lao Yu looks at it in his eyes and hurts in his heart. The turning point took place in 1998, when the state started six ecological projects, including natural forest protection and wildlife protection. In Xiangguqing, a Lisu village, the most important policies are to stop logging, put down shotguns and prohibit poaching. The government and the reserve encourage hunters to become rangers and subsidize 6 yuan every day.

Lao Yu, who had long planned to put down his shotgun and protect the monkeys, saw that the country and the reserve had such a good policy, and he took the lead in sending the shotgun to the police station first. In Lao Yu’s own words, he is "hunting for half his life and protecting for half his life".

Yu Jianhua, the monkey guard: Originally, I was a hunter, and I handed it over. They certainly did, and they were willing to.

Even if there were no shotguns and hounds around, when the monkeys first entered the mountain to guide them down, the sentries in the monkeys issued warning signals early when they saw people. A few months later, the "Monkey King" who had been observing for a long time among the monkeys began to approach tentatively, and then turned around and ran away. Lao Yu knows that this is the beginning of trust. At this time, the scientific research team in the reserve also found out the life law of the monkeys, especially found an irreplaceable food for monkeys-usnea.

Li Yanpeng, Scientific Research Director of Yunnan Golden Monkey Protection Project in Baima Snow Mountain: Usnea is a food that can be provided to it all year round. The monkey’s forestomach is mainly used for fermentation, and the hind appetite is used for energy absorption, so that the usnea is digested into energy and absorbed.

With careful care and delicious attraction, from testing to building trust, slowly, under the leadership of the "Monkey King", the monkeys began to migrate step by step from the mountains at an altitude of four or five kilometers to the village of Weixi Xiangguqing. Yunnan golden monkey population began to develop steadily day by day. It’s really good to see Lao Yu and a group of former hunters protecting the monkeys. The monkey protection team was formally established in the reserve, and Lao Yu was elected as the captain by everyone. Not talkative, he likes this job. He happily showed his WeChat to reporters. The name of WeChat is "Monkey King".

"Autumn Tiger" continues to occupy the central and eastern regions, and the high temperature approaches 40 degrees.

  BEIJING, Beijing, August 17 (Xinhua) In recent days, a large range of high-temperature weather has occurred in the central and eastern parts of China, and extreme temperatures above 40℃ have even occurred in some places. According to the forecast of the meteorological department, in the next 10 days, there will be 5-8 days of high temperature weather in the western part of Huanghuai, Jianghan, Jianghuai, most of the south of the Yangtze River, the eastern part of Sichuan Basin and Guanzhong, Shaanxi Province, and the daily maximum temperature in some areas can reach 37-39℃.

  On August 7th, China officially ushered in the beginning of autumn solar term. However, after that, many places in the country did not welcome the crisp autumn weather, but frequently encountered "autumn tigers", and the Central Meteorological Observatory continued to issue a yellow warning of high temperature.

  China Weather Network reported that on the 11th, with the strong return of subtropical high, large-scale high temperature weather reappeared in the central and eastern regions. On the 15th, high temperatures occurred in seven provincial-level cities, including Xi ‘an, Hefei, Wuhan, Nanjing, Hangzhou, Nanchang and Chongqing, among which the hot weather in Chongqing and Hefei has lasted for six days.

  At 18: 00 on the 16th, the Central Meteorological Observatory continued to issue a high-temperature yellow warning. It is estimated that during the daytime on August 17th, there will be high temperature above 35℃ in southeastern Gansu, Guanzhong and southern Shaanxi, southern Henan, central and southern Anhui, southern Jiangsu, most of Zhejiang, western Fujian, most of Jiangxi, most of Hubei, most of Hunan, most of Sichuan Basin, Chongqing, eastern Guizhou, northwestern Guangxi and Tutuo Basin.

  Among them, the highest temperature can reach 37 ~ 40℃ in parts of southern Shaanxi and Guanzhong area, central and eastern Sichuan basin, central and western Chongqing, eastern Hubei, eastern Hunan, southern Anhui, central and northern Jiangxi, western Zhejiang, northwestern Fujian, and Tutuo basin.

  The medium-term forecast shows that in the next 10 days, it is expected that there will be 5-8 days of high temperature weather in western Huanghuai, Jianghan, Jianghuai, most of the south of the Yangtze River, eastern Sichuan Basin and Guanzhong, Shaanxi Province, and the daily maximum temperature in some areas can reach 37-39 C.

  On the whole, although the area and intensity of this round of high temperature are not as good as the high temperature process from late July to early August, it is still sultry because of the high air humidity. Although it is already in beginning of autumn, the summer heat is hard to disappear.

  Chongqing’s three-day continuous high-temperature red police in Hubei started emergency response.

  "Furnace" Chongqing is the "hardest hit" of this round of high temperature weather. On the 16th, Chongqing sounded the red warning of high temperature for the third consecutive day, and extreme high temperatures above 40 C occurred in many local districts and counties.

  According to statistics from the local meteorological department, since late July, the number of high temperature days in Chongqing has been 20% more than that in the same period of normal years, while the precipitation has been 20% less than that in the same period of normal years. In some districts and counties of northeast and west Chongqing, there are outcrops in the summer drought, and the trend of soil moisture deficiency is intensified.

  Since August 11th, Hubei has also experienced a new round of high temperature weather. The highest temperature in most areas has risen from 35℃ to above 37℃, and in some areas it has reached about 39℃. Several warning signals of high temperature yellow and orange have been issued.

  At 10: 00 on the 16th, emergency headquarters, a meteorological disaster in this province, launched a three-level emergency response to meteorological disasters (high temperature). At 11: 00, the Hubei Meteorological Bureau launched a high-temperature three-level emergency response.

  Wuhan, which is also a "stove" city, also issued a high-temperature orange warning for the fifth consecutive day on the 16th. The high temperature in the past few days has made the public call "unbearable heat".

  High temperature weather has led to an increase in electricity consumption, and the electricity load in many areas has set a new record.

  At 15: 10 on the 16th, the maximum load of Chengdu power grid reached 9.848 million kilowatts. Since the summer of this year, the power grid load of the city has reached a record high for the fourth time.

  The load of the power grid continued to rise, which made the transformers of several substations in Chengdu overloaded or even overloaded on the 16th. The oil temperature of the main transformer approached the warning value, and several tidal current sections exceeded the limit. All operating units of Chengdu Power Supply Company have strengthened inspection and temperature measurement, and taken measures such as water washing and ice cooling to ensure the reliable operation of the equipment.

  Just the day before, Wuhan also ushered in the largest power grid load in history. At 13: 20 on the 15th, the largest power load of Wuhan Power Grid exceeded 10 million kilowatts, reaching 10.1102 million kilowatts, up 21.07% year-on-year.

  Previously, Wuhan Power Supply Company had predicted that the maximum load of the power grid would appear from late July to early August this summer, and the maximum power load might reach more than 9.2 million kilowatts, but this time it actually exceeded 10 million kilowatts, which is also the seventh high this summer.

  In addition, the power load of Shandong Power Grid and Xi ‘an Power Grid also broke through the historical record.

  Although the continuous high temperature in many places has caused many netizens to shout "The autumn tiger is in full swing!" However, meteorologists believe that the current high temperature in the middle and lower reaches of the Yangtze River is not an "autumn tiger".

  Some experts have previously analyzed that "autumn tiger" is a common name of China people for the short-term hot weather that reappears after beginning of autumn, which usually occurs at the turn of August and September and lasts for about 7-15 days.

  Although the "autumn tiger" is fierce, the temperature difference between day and night is relatively increased wherever it goes, and the air humidity will be lower than that in summer. Therefore, although the temperature is high during the day, it is cooler in the morning and evening, and the feeling of damp heat is not as strong as that in summer, so it will not be too hot to make people breathless.

  At present, most parts of central and eastern China, including Wuhan, are still under the influence of subtropical high, and it is still in the dog days of summer without autumn.

  In fact, in climatology, the moving average temperature for five consecutive days has steadily dropped below 10℃, which means that autumn has arrived.

  The reporter checked the information and found that many areas have to wait until after September in the autumn season. For example, the autumn time in Beijing all the year round is September 9. Last year, the autumn time in Beijing was September 4, five days earlier. The average autumn time in Wuhan is in the middle and late September. (End)

[Li Xiang China] Promote the construction of a new pattern of big science education

Science education occupies an important position in the national education system. It is not only an important part of school education, but also a basic project for cultivating innovative talents in science and technology, promoting high-level scientific and technological self-reliance, developing new quality productivity and building an innovative country, which is of great practical significance to improving the implementation effect of the "double reduction" policy. The Opinions on Strengthening Science Education in Primary and Secondary Schools in the New Era clearly puts forward the important goal of "the cooperative education mechanism of universities, primary and secondary schools and home-school societies is obviously sound" and the important measures of "encouraging universities and research institutes to actively connect with primary and secondary schools to lead the development of science education" and "paying attention to systematic design arrangements and helping the organic connection of different stages", which has made a top-level design for the integration of universities, primary and secondary schools to carry out science education.

Adhering to the integration of universities, primary and secondary schools is of great significance to solve the practical problems such as the concept of science education in primary and secondary schools can not meet the requirements of the development of the situation, the relative shortage of resources, and the inability of teachers to meet the needs of practical development, to cultivate scientific and technological innovative talents in collaboration, to improve the effectiveness of science education and the "double reduction" effect, and to build a new pattern of science education. To this end, the author believes that the overall mechanism of science education should be established and improved on the basis of subject coordination; Guided by value synergy, promote the integration of scientific education goals; Guided by core literacy, strengthen the organic connection of science education content; Taking resource coordination as the key, build a platform for coordinating science education resources.

On the basis of subject cooperation, establish and improve the overall mechanism of science education

The cultivation of innovative talents is not closed and fragmented, but a complex project involving education, science and technology, industry and other fields. To promote the integration of science education in universities, primary and secondary schools, the educational concept of mutual cooperation, mutual integration and integrated promotion runs through the whole process and all links of science education. First of all, it is necessary to establish and improve the overall mechanism of science education based on the cooperation of different subjects such as leaders, management subjects and education subjects.

On the subject of leadership and management, Party committees, governments and education administrative departments at all levels should establish a management system to promote the integration of science education in universities, primary and secondary schools, and give full play to the leadership function of "commanding the overall situation and coordinating all parties". On this basis, the education administrative department should set up relevant institutions to be responsible for specific matters. At the same time, an institutionalized communication mechanism should be established between universities, primary and secondary schools to strengthen dialogue and contact in promoting science education in an integrated way, strengthening the cultivation of scientific spirit and innovation ability of young children. In particular, universities should play a leading role in demonstration and actively form a science education alliance with primary and secondary schools.

On the subject of educating people, on the one hand, we should strengthen the coordination of school, family and social science education. Parents should create a good environment for innovation, cultivate children’s awareness of innovation, support children to actively participate in scientific and technological innovation activities, and form a long-term mechanism for cooperation between universities, primary and secondary schools and families to carry out science education. At the same time, functional departments such as science and technology, education, news propaganda, and literary and artistic creation, as well as science and technology museums, museums, exhibition halls, and children’s palaces, should perform their functions well and make use of their own resource advantages to jointly create an organic and unified pattern of science education between small classes in schools and large classes in society. On the other hand, we should strengthen the cooperation of teachers in various disciplines within the school. Teachers in all disciplines should establish the concept of grand science education, actively explore the modes and means of interdisciplinary science education, and infiltrate scientific ideas and spirit, scientific knowledge and methods based on their own disciplines. Teachers of science education should strengthen communication with teachers of other disciplines, and jointly explore the law of the integration of science education in universities, primary schools and secondary schools. In addition, it is necessary to improve the system of part-time science education teachers, recruit scientists, famous professors, well-known entrepreneurs and outstanding innovative and entrepreneurial talents to join the science education team, enter the science education classroom, develop and design diversified science education resources, and participate in after-school service activities in primary and secondary schools.

Guided by value identification, promoting the integrated setting of scientific education objectives

The goal is the driving force of science education and the main basis for guiding the construction of science education content, the choice of implementation path and mode, and scientific evaluation. For the first time, Report to the 20th CPC National Congress of the Communist Party of China made a "trinity" overall deployment of education, science and technology and talents, and put forward the requirement of "focusing on cultivating top-notch innovative talents", which provided fundamental value guidance for promoting the integrated setting of scientific education goals. Furthermore, the cultivation of innovative talents is not achieved overnight, but a systematic project involving the whole chain of education. As an important part of cultivating innovative talents, science education in all sections of universities, primary and secondary schools must firmly establish the concept of collaborative education, and take the cultivation of young people who have the potential of scientists and are willing to devote themselves to scientific research as the value orientation throughout, so as to cultivate top-notch innovative talents and lay a solid foundation for accelerating the construction of a strong country in education, science and technology and talents.

Under the guidance of value recognition, to promote the integrated setting of scientific education goals, we should make an overall plan for the integrated collaborative education goals of science education in universities, primary and secondary schools, strengthen the systematic recognition of the integrated goals of science education, sort out the hierarchy and structure of the goals, and grasp the integrity, stages, levels and cohesion of the target system under the premise of ensuring the overall goal of cultivating people in Lide. Under the background of the integration of science education in universities, primary and secondary schools, the goal system can be divided into four levels: overall goal, learning period goal, curriculum goal and classroom teaching goal, and the goal field of each level can be divided into four dimensions: scientific concept, scientific thinking, inquiry practice and attitude responsibility. The combination of level and dimension goals lies in classroom teaching goals, which is the micro-level of the goal system and the concentrated presentation of teaching goals of different levels and dimensions. At the same time, we should adhere to the principle of "segmentation" and not "separation", follow the cognitive process from low to high, from exterior to interior, from sensibility to rationality according to the specific academic situation, students’ growth law and physical and mental characteristics of each academic period, scientifically set the specific goals of science education in each academic period, and form a logical, scientific and reasonable science education target system.

Guided by core literacy, strengthen the organic connection of science education content

As an important part of core literacy, scientific literacy is mainly implemented by means of science education. Scientific literacy has been formally put forward for the first time since 1958 and has become the core goal of science education in all countries of the world. As far as composition is concerned, the Organization for Economic Cooperation and Development (OECD) believes that scientific literacy is embodied in three abilities: scientifically explaining phenomena, evaluating and designing research methods, and scientifically explaining data and evidence. China’s "Compulsory Education Science Curriculum Standard (2022 Edition)" puts forward that scientific core literacy mainly includes four aspects: scientific concept, scientific thinking, inquiry practice and attitude responsibility. Although there are some differences in expression, scientific literacy is the fundamental embodiment of the value of science discipline, and it is also the starting point and destination of implementing science education. Universities, primary and secondary schools should deeply realize that scientific literacy is different from pure scientific knowledge and skills. In order to truly realize the goal of science education mentioned above, science education in China needs to make students move from learning scientific knowledge and skills to "understanding the nature and characteristics of science and mastering and applying the process of scientific thinking".

In other words, the integration of universities, primary and secondary schools to carry out science education should aim at promoting the development of students’ scientific core literacy, select and organize the corresponding education and teaching contents and strengthen the integration and connection between the contents from the guidance of core literacy cultivation. As far as the overall concept is concerned, it is necessary to correctly handle the dialectical unity of integrity and hierarchy, universality and particularity, cohesion and difference, synergy and innovation contained in the collaborative development of science education among universities, primary and secondary schools. Horizontally speaking, we should proceed from the concept of big science education and the overall knowledge view, and handle the relationship between specialized teaching in different disciplines and organic infiltration and integration of multi-disciplines, so that students can cross the boundaries of disciplines while mastering the structure of scientific knowledge, and integrate scientific knowledge and skills, scientific processes and methods, scientific spirit and attitude involved in multi-disciplines. Vertically, under the premise of maintaining a unified goal, we should adhere to the law of growth and development of students in all sections of universities, primary and secondary schools, adhere to the close connection from top to bottom, step by step and spiral upward, and promote the development of scientific learning in depth as a whole.

Taking resource coordination as the key to build a platform for overall planning of science education resources

Each school section of universities, primary and secondary schools has its own unique educational resources and advantages, which complement each other. It is necessary to build a resource pooling platform by integrating curriculum and teaching materials resources, science education practice resources and science education teachers at different stages.

On the level of curriculum and textbook resources, make full use of Internet technology and new media technology, integrate teaching design, teaching videos, books and other resources of different students, build a national science education resource pool and "science education cloud", build a science education platform integrating resource sharing, online interaction and online publicity, and break the time-space barrier of sharing science education resources of different students.

On the level of practical resources of science education, primary and secondary schools should actively tap their own school-based resources and promote the full use of existing resources. Universities should provide scientific education resources for primary and secondary schools, and open laboratories, libraries, museums, herbarium and other scientific education places as supplementary resources for after-school services to primary and secondary school students in an orderly manner. At the same time, universities, primary and secondary schools should also tap the practical resources of the society, especially local science education museums, museums, exhibition halls and other places to promote the coordination of resources inside and outside the school.

At the level of science education teachers, the national education authorities should strengthen the setting of science education-related majors in colleges and universities, strengthen the training of specialized teachers in science education, and continuously improve the ratio of science education majors to full-time teachers in primary and secondary schools. At the same time, strengthen on-the-job training, and comprehensively improve the scientific literacy and professional level of existing full-time and part-time science teachers. In addition, we can also build a community of science education, teaching and scientific research in universities, primary and secondary schools, and establish a normalized and long-term communication mechanism for science education teachers in the whole school period to discuss and jointly study the theoretical and practical issues such as the content, implementation and evaluation of the integration of science education in universities, primary and secondary schools.

In a word, science education is an important foundation to improve the scientific quality of the whole people, cultivate innovative talents and enhance the national scientific and technological competitiveness. With the unprecedented changes in the world and the accelerated evolution of a new round of scientific and technological revolution, the competition around the commanding heights of science and technology and high-end talents is unprecedentedly fierce, and the important position and role of science education are increasingly prominent. China should speed up the integrated layout and construction of science education system, strengthen the whole process management and promotion of science education in universities, primary and secondary schools, and enhance the effectiveness of science education and the ability to serve and enhance the country’s comprehensive national strength and international competitiveness through efficient coordination at all stages.

(The authors are the directors of the modernization research base of educational governance system and governance capacity in Hunan Province, the special researcher of the Institute of Basic Education Development of Hunan University of Science and Technology, and the special researcher of the modernization research base of educational governance system and governance capacity in Hunan Province; This paper is a phased research achievement of "Research on the Integration Construction of Science Education, Universities, Primary Schools and Middle Schools from a Systematic Perspective" (2024JGSK010) entrusted by the Supervision Department of Off-campus Education and Training of the Ministry of Education.

[Those things in China] British food writer fascinated by Sichuan cuisine: I want more people to know about Chinese food.

China Daily Online, November 25th If you like to explore delicious food and have a passion for Sichuan cuisine, you must have heard of a best-selling book, Shark’s Fin and Pepper.

You must know that the author of this book is Fu Xia • Dunlop’s English girl. She also has a more China name — — Deng Fuxia.

The cover of shark’s fin and pepper. Image source: Shanghai Translation Publishing House

Deng Fuxia, who has been interested in cooking since childhood, has been committed to spreading Chinese food culture for many years. Besides Shark’s Fin and Pepper, she also wrote four books about Chinese food: Sichuan Cuisine Recipe, Chinese Food Revolution: Hunan Cuisine Recipe, Homecooked Recipe and Land of Fish and Rice: Huaiyang Recipe. Many authoritative foreign media have reported on Deng Fuxia and her understanding of Sichuan cuisine and China cuisine. The Guardian reported that with the increasing cultural influence of China and the in-depth introduction of Chinese food by food writers like Deng Fuxia, the Chinese food industry in Britain is undergoing a change.

From Shark’s Fin and Pepper to the New Edition of Sichuan Cuisine Recipe

Last month, Deng Fuxia’s newly revised "Sichuan Cuisine Recipe" was published in Britain, which set off a Sichuan cuisine craze in the British and even American food circles. In September this year, The New York Times published an article introducing Deng Fuxia and his new edition of Sichuan Cuisine. It is reported that next year, a publishing house in China will publish this new edition of Sichuan Cuisine Recipe.

Screenshot of The New York Times website report

UK-Chinese Times reported on 22nd that "The Food of Sichuan" is the first book of Fu Xia, which was published in Britain in 2001.

According to the report, Fu Xia spent two years revising almost all the recipes in the book and added more than 70 new dishes. In addition to the photos of Sichuan cuisine, the book also features many photos of Sichuan customs to help readers understand Sichuan and Sichuan cuisine in all directions.

"When this book was first published, Sichuan cuisine was not well known in Britain. It can be said that people in many parts of the world did not know about Sichuan cuisine." When it comes to the reasons for revising this book, Fu Xia told a reporter in UK-Chinese Times: "Now, people are different about Sichuan food. Sichuan cuisine has become very popular, and foreigners are eager to know. "

Deng Fuxia holds a new edition of Sichuan Cuisine Recipe. Image source: Deng Fuxia Instagram account

"On another level, I think any food with vitality is always changing. Sichuan cuisine itself has changed a lot over the years. Some dishes have become very famous, like boiled fish. I re-added these more widely known dishes. " Fu Xia added.

"More importantly, I have nearly 20 years more experience than I did then. In the process of my continued travel to Sichuan, I have a deeper understanding of Sichuan cuisine and Sichuan, and I think I should improve it (this cookbook). " Fu Xia explained to UK-Chinese Times.

According to the report, in this "Sichuan Recipe", Fu Xia introduced the kitchen utensils, sauces, seasoning raw materials and usage methods of Chinese food in detail through pictures and texts. "Sichuan Cuisine Recipe" is more like a "Sichuan Textbook", which restores the taste of Sichuan cuisine to readers through each ingredient.

The British girl’s "China’s stomach" is made like this.

According to Hong Kong’s South China Morning Post, Fu Xia, a native of Oxford, England, came to Chengdu, Sichuan in 1994 to study the history of ethnic minorities at Sichuan University. Previously, she received a Bachelor of Arts degree from Cambridge University and a Master’s degree in Sinology from the School of Asian and African Studies from London University. She has won the James &bull, which is known as the "Oscar" in the cooking and catering industry for four times; James Beard Award for Cooking and Writing.

Fu Xia’s notes on learning cooking in China. Image source: South China Morning Post report screenshot

Fu Xia said that she has been interested in cooking since she was a child. Like many international students in China, she loves Chinese food very much. After a year of exchange and study in Sichuan University, she spent three months studying professional cooking in Sichuan Cuisine College, then traveled all over Chengdu to learn skills, tried various dishes and snacks, and tasted street restaurants.

She said: "At first, I only used it as a hobby, but over time, I took a lot of notes and could cook Chinese food."

Fu Xia found that "magical Sichuan cuisine" was little known in the west, so she decided to write Sichuan cuisine into the book. So there was her first book, Sichuan cookbooks.

Fu Xia said that she likes Chinese food not only because of the enjoyment of taste, but also because of the close relationship between Chinese food and China’s history and geographical environment. "Foreigners don’t realize that food in China is closely related to the concept of health. I think China culture has a very deep understanding of how to eat well, not only for the enjoyment of taste, but also for the balance and health of the body."

More and more China local cuisines are popular in Britain.

British "Guardian" website report screenshot

UK-Chinese Times reported that, as Fu Xia said, Sichuan cuisine is now almost everywhere in Britain and is booming.

"Many foreigners take Sichuan food seriously (of a thing). Restaurants began to integrate dishes from different regions of Sichuan, such as Leshan, Zigong and Yibin … … There are more and more authentic dishes to eat. " Fu Xia said.

"Great changes have taken place in the Chinese food industry in Britain in the past 20 years. More and more regional foods have been brought to Britain, and young people are beginning to look for more interesting possibilities in Chinese food. "

When talking about the problem that some westerners think Chinese food is unsanitary and unhealthy, Fu Xia said: "In fact, this is ridiculous and an inherent prejudice. Not only is it a health problem, but I also think that westerners have a great misunderstanding of the so-called unhealthy Chinese food. Personally, I think that, on the whole, in terms of diet, Chinese is more concerned about health. "

Fu Xia told UK-Chinese Times that she would continue to write books and let more people know about Chinese food. She also hoped that one day Chinese would read her books and cook.

Walk with me on the streets of Chengdu.

  This is the heart of China people."Land of Abundance"

  For more than 2000 years, the city site has not moved and the city name has not changed.

  "Jinguan City" and "Furong City"

  It is a beautiful nickname given to her by years.

  here isthe ancient sichuan civilizationAn important birthplace of

  There are those who yearn for flying."Sun God Bird"

  There are ancient "super projects"Dujiangyan irrigation system

  There are extreme landscapes here.

  summerThere is "everything in changxiajiang village is quiet"

  winterThere is a "window with snow in Xiling"

  This is a place where people can eat their fill."Food Capital of the World"

  Hot pot, maocai, boiled fish.

  here is"The happiest city"

  Naive and naivepanda  Waiting for your love

  this isChengdu

  "Bashide board"!(Chengdu dialect means "very comfortable")

  △ Chengdu scenery

  01

  The most unique

  Happiness in ChengduIt is "ancestral"

  Chengdu, SichuanLocated in the west of Sichuan Basin and the hinterland of Chengdu Plain. Chengdu Plain is surrounded by mountains, protected by snow-capped mountains, and surrounded by Longmen Mountain and Longquan Mountain, forming a pattern of "two mountains with one original".

  △ Longquan Mountain

  The huge vertical height difference in Chengdu makes one-third of the city area plain, one-third hilly and one-third high mountain, which is rare in the world.Overlooking the 5,000-meter mountain.A city with a population of 10 million.

  △ When the weather is clear, you can be in the same frame as many snow-capped mountains in Chengdu: Gongga Mountain, the "king of the hill of Shu" at an altitude of 7556 meters, Momei Peak of Siguniang Mountain at an altitude of 6250 meters, and the first peak in Chengdu at an altitude of 5353 meters.

  Because the uplift of the Qinghai-Tibet Plateau has changed the pattern of water and heat, the Chengdu Plain is wet and rainy, making it a paradise suitable for human habitation.

  △ Qingcheng Mountain and Siguniang Mountain Yaomei Peak are in the same frame.

  The affluence of Chengdu Plain also benefits fromMin and Tuo RiversNourishing. When the glaciers on the snow-capped mountains melt and converge into streams, the river is wrapped with sediment and gravel, and it is deposited into a thick and open plain with dense water network in front of the mountain.

  △ Chengdu Plain

  The first highland to recede the flood gave birth to the dawn of civilization in Chengdu. Southwest of ChengduBaodun siteBe hailed asThe root of ancient Shu.

  △ Baodun Site. 4500 years ago, a tribe migrated to Chengdu Plain and left traces of civilization here.

  Later, Jinsha people in the hinterland of Chengdu Plain created a splendid dynasty, which is today’s.Jinsha siteThey use the totem of "the sun is negative" and use gold foil as thin as cicada wings to create a symbol of vitality.Sun Shen niao Jin Shi.

  △ The four birds circle the sun with their tails, and they are endless.

  △ The symbol of Chinese cultural heritage adopts the gold decorative pattern of Sun God Bird.

  In Chengdu, the sign of "Sun God Bird" can be seen everywhere.

  △ Dome of Chengdu Jinsha Site Museum Exhibition Hall

  △ Tianfu junction

  △ Copper Liren of Jinsha Site. The spiral hat ring on the head of the bronze stand is similar to the sun pattern of the "Sun God Bird", symbolizing the radiant sun.

  "It takes one year to get together, two years to become a city, and three years to become Chengdu". About 2,300 years ago, the ancient Shu kingdom moved its capital, hence the name Chengdu. For more than 2,000 years, ChengduThe city site has not been moved, and the city name has not been changed.It is unique among the famous historical and cultural cities in China.

  However, Chengdu still faces two major problems: the barrier of Qinling MountainRoad occlusion, the flood-ravaged Minjiang RiverFrequent floods.

  Legend has it that King Hui of Qin defrauded King Shu of digging Jinniu Road, one of the original Shu roads, with five "Taurus". Since then, the gate of Shu has gradually opened, and the Chengdu Plain has moved from closed to open.

    Dujiangyan irrigation system

  Li Bing, the prefect of Shu County, shouldered a grand mission and built the "super project" at that time.Dujiangyan irrigation system.

  The fish mouth, flying sand weir and treasure bottle mouth built by Li Bing and his son are ingeniously connected, like gold hoops, which lock the moody Minjiang River. Today, Dujiangyan has become one of the oldest, largest and most complete irrigation projects in the world.

  △ After the Minjiang River enters the Chengdu Plain through the bottle mouth, it is divided into several rivers, which moistens a large area of the Chengdu Plain.

  Chengdu people appreciate Li Bing’s merits and regard him as a protector, and Li Bing’s son is also interpreted as a famous Erlang God in the local area.

  △ Fulongguan in Dujiangyan Erwang Temple

  △ Yulei Pavilion in Yulei Mountain, Dujiangyan

  At this point, the Shu Road is open, and the floods are flat. "Woye is thousands of miles away, and floods and droughts follow people. I don’t know hunger, and there is no famine. The world is called ‘ Tianfu ’ Also. " Rice, hemp, tea, well salt, etc. have become local products.Chengdu has gradually become one of the richest areas in China.By the Han Dynasty, Chengdu was second only to Chang ‘an.National metropolis.

  △ Qingcheng Mountain, one of the four famous Taoist mountains in China, is surrounded by undulating peaks and lush trees, enjoying the reputation of "Qingcheng Mountain is quiet in the world".

  Wen Weng, the capital of Shu in the Western Han Dynasty, promoted education and talents.buildThe earliest "official school" Wen Weng Shishi.

  △ Wen Weng sent young officials to Chang ‘an to study as apprentices and returned as teachers.

  The rap art, one of the origins of drama, can be seen in Shu County of Han Dynasty. At that time, Nuo You Bai Opera was very prominent. The drum-beating and rap figurines unearthed in Chengdu, one person indulged in interpretation and smiled, just like the Chengdu people who were optimistic, open-minded and bursting with happiness.

  △ Drumming and rap figurines of the Eastern Han Dynasty were unearthed in 1957 in the Hanya Tomb in Tianhui, Chengdu, and are now in the National Museum of China.

    Temple of Marquis

  Before 1800, Wei, Shu and Wu stood in the balance, and Zhuge Liang, who was resourceful, managed Shu with Chengdu as the center. Walking into Wuhou Temple, you will be integrated into the world of heroes in Shu and Han dynasties, and a picture of the Three Kingdoms will slowly unfold.

  △ red wall passageway

    Sichuan brocade

  In ancient Sichuan, mulberry planting and sericulture were extremely developed. The ancients also called silkworms "Shu", so Sichuan has them again."Shu"Or "the state of Can Cong".

  Although Shu Han has the advantages of agriculture in Chengdu Plain, after all, its territory is narrow and its national strength is weak. Prime Minister Zhuge must find a new source of wealth for Shu Han, and a "first-class luxury" enters his field of vision — —"Jin".

  △ Shu brocade, a national intangible cultural heritage, is loved by people for its gorgeous appearance and exquisite craftsmanship.

  Sichuan Shujin, Suzhou Songjin, Nanjing Yunjin and Guangxi Zhuangjin are also called."Four Famous Brocades in China"Shu brocade ranks first.

  △ The raw material of Shu brocade is precious silk, and the production process is complicated.

  Being held in ChengduThe 31st Summer Universiade was adopted.Shu brocade weaving technology to make medal ribbons.

  △ The main colors of the front and back of the ribbon are blue and red, respectively, which are blended with elements such as hibiscus flowers, sun birds and checkerboard, and reflect different colors under natural light.

  During the Shu-Han period, the gorgeous brocade was exported to distant markets, and the Shu-Han government built a government workshop in Chengdu to manage the production of Shu-Jin — — "Jinguan City". Since then, Chengdu has gained a beautiful nickname."Jincheng" or "Jinguan City".

  Nowadays, there are still many streets named after the word "Jin" in Chengdu, such as Shuangjin Road, Baijin Road, Shunjin Road and Wangjin Road … … The most famous is the place where the brocade workshop used to be located."Jinli".

  △ Jinli Ancient Street. As a part of Wuhou Temple Museum, "Baiwuhou and Paojinli" has become a must-see project in Chengdu.

    Sichuan embroidery

  Shu embroidery, also known as "Sichuan embroidery", is as famous as Su embroidery, Xiang embroidery and Yue embroidery.One of the four famous embroideries in China., is a traditional process in China in which silk threads are used to embroider patterns on silk or other fabrics.

  △ Shu embroidery. Shu embroidery has formed a unique charm with its bright and delicate colors and exquisite stitches.

  △ Shu embroidery Sichuan opera mask

  In addition to the weaving techniques of Shu embroidery and Shu brocade, Chengdu also has the production techniques of Chengdu Lacquer Art, Chengdu tanghua, Chengdu Yinhua Silk, the traditional brewing techniques of Shuijingfang Liquor, and the traditional production techniques of Pixian watercress, as well as Sichuan dulcimer, Sichuan Qingyin, Sichuan Money Board, Chengdu Taoist music, and Xiling folk songs in Dayi County.national intangible cultural heritage.

  △ Chengdu lacquer art

  △ Chengdu tanghua

  "Chengdu, a city that you don’t want to leave when you come" is also applicable in Sui and Tang Dynasties. At that time, Chengdu, with a population second only to Chang ‘an, was a commercial city in the Yangtze River basin, with many shops and goods all over the world."Yang (Yangzhou) Yi Yi (Chengdu) Er"The statement.

  After the Five Dynasties, Chengdu planted hibiscus all over the world, and once again got a beautiful nickname."Furong City" and "Rongcheng", referred to as "Rong".

  △ Chengdu Flower Hibiscus

  △ Jinjiang Night

    Du Fu Thatched Cottage

  In turbulent times, Chengdu became a "comfortable place". In order to avoid the Anshi Rebellion, Du Fu took his family from Longyou to Sichuan, built a hut and lived there, sayingCaotang "Here, Du Fu lived for nearly four years, and more than 240 poems have been written so far.

  △ Life in Chengdu is a rare quiet time for Du Fu and his family. The phrase "I live in Jinguan City" shows Du Fu’s sense of belonging to Chengdu.

  During the Tang and Song Dynasties, iron money was used in Sichuan, which was inconvenient to carry in business. People used paper "Jiaozi" as a voucher for withdrawing money. Later, the court set up "Yizhou Jiaozi Affairs" to issue "Guanjiaozi" and becameThe world’s earliest original paper money.

  △ The extension of the old version of Jiaozi in the Northern Song Dynasty. Jiaozi appeared more than 600 years before European paper money.

  Chengdu people’s playful character dates back to ancient times.In the Tang Dynasty, Chengdu had"Huan flower tour.Jiang "It continued to flourish until the Song Dynasty, when people held banquets, went boating, swam the river and watched performances. The Song and Yuan Dynasties was the most prosperous period for Chengdu people’s recreational activities, which was known as the "Song and Yuan Dynasties"."Chengdu is the best place to enjoy the tour, and it is in West Shu.".

  △ Chengdu Dongmen Wharf Jinjiang water non-legacy performance, shadow play, lion dance, waist drum, etc. are staged in turn.

  In the late Yuan Dynasty, the early Ming Dynasty, the late Ming Dynasty and the early Qing Dynasty and the first half of the 20th century, new immigrants from Huguang and other places entered Chengdu on a large scale. New villages and towns have risen rapidly in Chengdu Plain, and Hakka people willtamped earth circular buildingIntroduced to Chengdu; According to the custom of the north, Manchu people set up hutong-like buildings.Kuanzhai laneson.

  △ Chengdu Luodai Tulou, built with reference to Fujian Yongding Tulou, restores the spirit of Hakka Tulou.

  △ Kuanzhai Lane

    Sichuan opera

  According to legend, as early as the Tang Dynasty, "Sichuan Opera" had the reputation of "Sichuan Opera is the best in the world", and "Sichuan Zaju" was born in the Song Dynasty. In the Qing Dynasty, the five kinds of vocal art imported from other provinces, namely, Kunqu Opera, Gaoqiang Opera, Huqin Opera (Pihuang), Tanxi Opera and Sichuan Folk Lantern Opera, gradually formed a common style over time. In the late Qing Dynasty, they were collectively called "Sichuan Opera" and later renamed."Sichuan opera".

  Sichuan opera has a variety of plays, humorous content, compact rhythm and climax, especially"changing face" and "spitting fire"The stunt is amazing.

    shadow play

  Sichuan local craftsmen absorb the local colors in Sichuan brocade, Sichuan embroidery, folk paper-cutting and printing and dyeing, makingSichuan shadow playFormed a unique artistic style, singing mainly borrowed from Sichuan Opera’s Five Loud Tunes, in addition to absorbing popular folk songs, minor tunes, Buddhist and Taoist music, which was eclectic and self-contained.

    panda

  The chubby, lumpy, and forever cute giant panda is irresistible.Giant Panda Breeding Research BaseIt is almost a must for every visitor to Chengdu.

  Chengdu people make the lazy and delicate giant panda the "first IP" of wildlife in China, which makes the whole world fall for it.

  △ Panda sculpture lying on the roof of IFS

  △ "Self-portrait Panda" in Dujiangyan Water Culture Square

  02

  Enjoy the most

  This is the most comfortable city.

  Food is the most popular language in Chengdu.The land of abundance has given Chengdu the greatest confidence in eating and drinking, and the cold and humid basin climate has made Chengdu people never return to eat spicy food and hot pot.

    cooked wheaten food

  Chengdu people love to eat noodles early in the morning, and the bright red oil hides a heavy-mouthed and bold carbon bomb, which makes people can’t help but say: Can you still eat this for breakfast? When I first arrived in Chengdu, the classic pasta I had to taste wasDan Dan NoodlesSweet water surfaceandSujiao miscellaneous sauce noodles. Among them, Dandan Noodles is the most famous, which is a typical representative of Chengdu pasta going out of Sichuan and towards the whole country.

  △ Dandan Noodles

  In order to eat more flavors, Chengdu people will buy a variety of noodles at a meal, such as miscellaneous sauce noodles, beef noodles, rabbit noodles, pork liver noodles, or even unique to Chengdu.Sweet water surface.

  △ The entrance to the sweet water surface is slightly sweet and chewy, with the fragrance of peanuts and pepper, which is refreshing.

  Leaving breakfast, on the streets of Chengdu today, the most delicious food you see is mainlychafing dishSnackSichuan cuisineThree categories.

    chafing dish

  In Chengdu, you will often hear "Have a bite, it’s really not spicy". "Vegetables are three-thirds of the grain, peppers are clothes", and tens of thousands of hot pot stores in Chengdu will definitely make you find an organization that loves hot pot.

  tea-seed oilPure rapeseed oil is selected at the bottom of the pot, which can absorb the fresh hemp of pepper and make people fall in love at first sight.

  Different from the Jianghu atmosphere shown by Chongqing hot pot under the dock culture, Sichuan hot pot shows an inclusive and peaceful atmosphere in Chengdu, which is rich in products.

  Whether it’s hairy belly, yellow throat, duck blood, goose intestines, crispy meat, brain flowers, fat cows, seafood and vegetables, they can all boil in one pot.

  Oil dishThere are many ingredients, such as onion, coriander, millet, oyster sauce and garlic. It is also very common to eat oil dish+dry dish and double dish.

  Even all over the streets of ChengduTake foodandSichuan cuisineIt is also a variant of hot pot.

  △ maocai

  △ hotpot

  In Chengdu, some hot pot restaurants are not only restaurants, but also "one-stop service" for entertainment and life: there are noisy teahouses upstairs; There is even a Sichuan opera performance at the table, singing and playing, changing face and spitting fire.

    Sichuan cuisine

  Sichuan cuisine in Chengdu never disappoints people. Mapo tofu, kung pao chicken, husband and wife lung slices, Dongpo elbow, spicy chicken, saliva chicken … … People from all corners of the country can always find their favorite taste of Chengdu.

  △ Husband and wife lung tablets

  △ Braised trotters

  △ Sichuan style pork

  △ Mom’s hoof flower, Sichuan style pork

  △ taro chicken

  △ sausage

  The famous Sichuan cuisine makes people never tire of eating it. Besides the natural combination of pepper and pepper, there is also a great hero, that is.pickled vegetables.

  A jar of kimchi with the essence of heaven and earth can be branded as "very Sichuan" with only a small spoonful under the fermentation of time.

  Pi County DoubanIt has the characteristics of strong spicy taste, bright red oil, large Chili pieces and sweet aftertaste. It is a common seasoning in Sichuan-style recipes, and its production techniques have been listed in the national intangible cultural heritage list.

  △ Bean paste is known as the "soul of Sichuan cuisine"

    Snack

  Chengdu is a famous "snack paradise". Walking through the streets, you will meet Chengdu snacks head-on: Guo kui, ice powder, mala Tang … …

  △ Chengdu snack booth

  △ sugar oil fruit

  △ Ye Erba

  △ Guo kui

  △ Sad bean jelly

  △ Red Oil Dumplings

  △ Three cannons

  △ ice powder

  △ Snacks Boji

    teahouse

  Teahouses, like hot pot, are Chengdu’s "food totems". Here, the teahouse embraces the fireworks in Chengdu, and you can enjoy the leisurely years, feel the boiling life and find the most extreme street life.

  △ According to statistics, there are nearly 10,000 teahouses in Chengdu.

  △ "Heming Tea House" in Chengdu People’s Park has a history of 100 years and is one of the most influential teahouses in Chengdu.

  Exquisite Chengdu people will drink a bowl of tea, soak in green tea or scented tea, and sit in a dragon gate array for a day.

    "Lie" culture

  When you come to Chengdu, another key point is "lying down". If you don’t lie down enough, you will be laughed at for "not knowing how to enjoy life". As long as you walk on the streets of Chengdu once, you will find that there are always people lying in one place under the shade:Picking ears and pressing feet … …

  △ Chengdu People’s Park was founded in 1911.

    mahjong

  Chengdu people prefer the stability and comfort of the plain, and playing mahjong in the water can only be invented by Chengdu people. When you put the water and set the mahjong table, you can fight from morning to night.

    visit a garden or park

  People in Chengdu have the custom of making tours in the New Year. In spring, lanterns and flowers are held, and tourists are weaving; Longquan Peach Blossom Club, Dujiangyan Qingming Water Festival, Pengzhou Peony Club and Xinjin Dragon Boat Club outside the city attract tourists from all directions.

  △ Dujiangyan Water Festival

  As a frequent visitor in the list of "livable cities", there are naturally many parks in Chengdu, such as People’s Park, wangjiang tower park, Guixi Ecological Park and Qinglong Lake Wetland Park, which jointly support the livable life of the city.

  △ Nanhu Park

  △ People’s Park has its own air-raid shelter. Every summer when it is hot, citizens hide in the cave to enjoy the cool. There are tables and chairs, televisions, exhaust fans and dehumidifiers in the cave.

  △ Qinglong Lake is the largest wetland ecological park in the main city of Chengdu, a proper natural oxygen bar.

  △ Xinglong Lake Wetland Park

  △ wangjiang tower park

  03

  The softest

  There are fireworks stories hidden in Chengdu dialect.

  The charming Chengdu dialect is one of the most representative accents of Southwest Mandarin. In Chengdu, there is a spirit called"Xiongqi", there is a sleepy call."have a drink.", there is a way to call."Arrive and turn backwards", worry tricky call."MaoJiao hot.", whimsical call"think hard and think strange"The gentle Chengdu dialect tells the unique "salt and pepper flavor" of Chengdu people’s life.

  Chengdu people like to sayReduplicationThis is really not cute.

  . The essence of Chengdu dialect is vividly reflected in the delicious food: Dandan Noodles, dervish chicken, fish wagging, chicken feet, and a rattan dish and potato chips! "Boss, the string is finished, remember to sign it several times!"

  Besides reduplication, Chengdu people also love to use it.rhotic accentTofu pudding, brain flower, waist flower and twist flower. The cherry in Chengdu is called "Enter". However, if someone calls you "Zanhua", it is not a compliment, but that you are too pushy. When you see dragonflies flying in the sky in summer, Chengdu people will say, "Tintin’s cat is so cute!" "

  Click on the audio to listen to Chengdu dialect ↓

  Do Chengdu people have a good day? Listen to me: come to a bowl of sweet water in the morning, and be comfortable; Eat a string of incense at noon; For dessert, it must be egg cake. Don’t be too busy to doze off! Cover a bowl of tea and walk! The dragon gate array is swinging! "Well, do you know, today I saw &hellip in Chunxi Road; … Hey, I don’t have sharp teeth. Do you want to eat hot pot at night? I just know a hot pot restaurant, and the taste is simply not put! "

  [translation]

  How comfortable can Chengdu people be in a day? Let me tell you: eating a bowl of sweet water in the morning is comfortable; Eat a string of incense at noon; For dessert, it must be an egg cake. Don’t take a nap yet! Let’s have a cup of tea and chat. "Hey, do you know, I saw &hellip on Chunxi Road today; … Haha, I don’t gossip. Let’s go to eat hot pot tonight? I just know a hot pot restaurant, which tastes absolutely delicious! "

  04

  Most energetic

  The youthful Chengdu looks forward.

  On the timetable of Chengdu people, leisure and entertainment are written in visible places, and hard work and ability are hidden in invisible places.Chengdu is quietly creating amazing moments.

  In 2022, Chengdu’s GDP rose to 2.08 trillion yuan, ranking seventh in the country.

  Today, Chengdu ranks 29th in the "Global Urban Innovation Index", with the scale of electronic information industry exceeding 1 trillion yuan, 11,400 high-tech enterprises, the number of China-Europe trains (Chengdu-Chongqing) ranking first in China, becoming the third city with "dual airports" in China, the number one physical bookstore in China, and the number one "the happiest city in China" for 14 consecutive years.

       point

  Numerous great powers have witnessed Chengdu’s hard-core strength.Domestic large aircraftC919The cabin core control system, information system and airborne entertainment system are made in Chengdu.

  Chengdu is the first in western China.National Supercomputing Center.

  △ Chengdu Supercomputing Center, located in the West (Chengdu) Science City, has a maximum operation speed of 1 billion times per second.

  Tianfu Cosmic Ray Research CenterStay in Chengdu Science City, which is the "super brain" of cosmic ray research in China.

  After decades of development, Longquanyi is now an internationally renowned automobile city.

       beautiful

  According to statistics, there are more than 1,500 parks in Chengdu, and the green coverage rate of the built-up area is 44.6%. In the past, Chengdu people went out to play, which was equal to shopping and pressing the road; Now, go out and see you in the park!

  △ Tazishan Park

  Tianfu greenwayThe total mileage has exceeded 6,500 kilometers. Running and cycling in Tianfu Greenway has become a popular sports mode for Chengdu people. This greenway connects cities, countryside, rivers and lakes and wetlands in series, just like the "green necklace" of the city.

  Can you think of it? The greenway around the city will usher in traffic jams from time to time. Men, women and children ride bike-sharing, road bikes and folding bikes, take a ride on the ramp, touch the texture of the city and smell the fireworks.

  △ Longquan Mountain Danjingtai Park

  △ Longquan Mountain Park glass plank road

       moist

  Chengdu is a "first-tier fashion city in China" and is praised by people."Chaodu".

  Chengdu people who are full of energy when it comes to "playing" must play beautifully and trendy.Chunxilu business circleAbsorbed the biggest crowd in Chengdu from morning till night. In IFS area, whether it is day or night, fashionable urban men and women come and go holding a cup of milk tea or coffee.

  existYulin communityYou can see that traditional mahjong is in harmony with the latest coffee shops, noisy mala Tang shops and quiet small bookstores.

  As the most fashionable city in China, Chengdu’s science fiction, Hanfu, animation, electronic music and e-sports … … All kinds of grand events are full of flowers and are very lively.

  The Science Fiction World Magazine, once founded in Chengdu, has unearthed a number of science fiction writers such as Liu Cixin. Today, many excellent films made in China, such as The Wandering Earth and Ne Zha, are produced in Chengdu.

       fast

  In 2021, ChengduTianfu international airportNavigation, Chengdu entered the era of "double airports".

  △ Chengdu Tianfu International Airport is the largest civil transport airport planned and constructed during the "Thirteenth Five-Year Plan" period; Previously, only Beijing and Shanghai had dual international airports, and Chengdu was the second city in China with dual 4F airports.

  Electrified railway trunk lines such as Chengdu-Chongqing line, Baocheng line and Chengdu-Kunming line meet in Chengdu; Connecting two major citieschengdu chongqing high speed railwayOpen the Qinling natural barrier.Xicheng high-speed railWhen the high-speed railway is opened to traffic, Chengdu will extend in all directions.

  In Chengdu, you can see the snow-capped mountains all the way along the 318 National Road, and the accessible road network overcomes the difficulties of the Shu Road, making Chengdu not only the ultimate destination for travel, but also an excellent transit point for enjoying the rivers and mountains.

  △318 National Road in Ganzi, SichuanEighteen bends in the sky are winding.

  Chengdu, once deeply inland and without the convenience of opening coastal cities, is now an important inland port in China, where more than 300 Fortune 500 companies have settled, and its "circle of friends" is spread all over the world.

  Nowadays, this increasingly dazzling city is gradually moving from an international regional center to an international metropolis. Chengdu is opening its arms wider and attracting more people.

  △ Bell Tower of West China Campus of Sichuan University

  △ Chengdu High-tech Zone Financial City

  Last night (July 28th), the 31st Summer Universiade opened in Chengdu. Young people from different countries met in Chengdu and lit their dreams in the stadium with the pattern of "Sun God Bird" on the top.

  In nine days, 10% will be opened, and thousands of households will enter the painting. When antiquity collides with youth, this Millennium city will shine with a high-spirited future.

  (Looking at the urban scenery of Chengdu from a horizontal perspective ↓ )

  Have you ever been to Chengdu?

  Click [Write Message]

  Share your impression of Chengdu ~Source of this article: CCTV News WeChat WeChat official account (ID: CCTV News Center)

  Review in the past

  The province with the most complete topography in China is here.

  Xi ‘an, it’s beautiful!

  The city of good luck is here.

  Hello, my name is Bayannao (nao) Er.

  Neimenggu is too long, isn’t it?

  Suzhou, quite lingga!

  Jiangsu, strong!

  I’m from Si (ǐ) Chuan (cuān) (ren).

  Producer/Producer Li Zhe/Ma Wenjia

  Written by/Yu Zijing

  Reporter/Huang Wei Li Zhen dubbing/Gu Yunxuan

  Picture sealing/Proofreading by Pan Yang/Gao Shaozhuo

  Part of the material comes from litchi landscape (photography/Chen Rong, Ren Min), official website, Chengdu Municipal People’s Government, Tianfu Greenway, chinese national geography, authentic scenery, Jiuxing Travel, vision china, etc.

Look at my 70 years in Jilin (corporate portrait) ⑤ From "using electricity" to "using energy well"

Jilin Daily 2019.9.13.04 Edition
In the autumn season, at the western hill slope of Fengman Power Plant, electric power output lines pass by, and iron towers stand among them, one of which has an extraordinary story. "This tower is the No.1 tower of Songdongli transmission line that I participated in." Old Xia Xin, a retired employee of the provincial power transmission and transformation company, once again returned to the tower, excited and proud. "Our electricity is the pioneer. At that time, we left our homes and worked in the dark to get electricity one day earlier!"
Time flies, things change. Since the founding of New China, it has gone through a glorious course of 70 years. With the prosperity of the motherland, Jilin power grid has changed from weak to strong, constantly moving forward, helping local economic development, serving people’s lives, vigorously developing clean energy, and writing a beautiful movement of green, circular and low-carbon development.
In recent years, wind power generation in our province has developed rapidly.
The hope of using electricity to make everything go to waste.
In the early days of the founding of New China, the power supply in the province was often interrupted, and the power grid could not be connected. The installed capacity of power generation equipment was only 226,000 kilowatts, and the transmission lines of 22 kV and above were only 2,704 kilometers.
Since 1953, the state has begun to implement the first five-year plan for national economic construction. As the main power supply source in Northeast China, Fengman Power Plant gradually resumed power generation, supplying a large amount of power to the three northeastern provinces, especially the Liaoning heavy industry base, and the original line capacity could not meet the needs. In order to improve the reliability of power supply to Liaoning Province, the state decided to build a 220kV transmission line from Songfeng (Fengman) to Dongling (Lizhai), which was one of the 156 key projects in China at that time, and the project code was "506".
During the construction of the 220 kV Songdong-Li line, hundreds of power transmission and transformation workers carried wires on their shoulders to pay off the line.
The Songdongli transmission line project broke ground on July 25, 1953, and was officially completed on January 23, 1954 after six months. The line was connected to the grid on January 27 of the same year. The line spans 10 counties (cities) in Jilin and Liaoning provinces, with a total length of 369.25 kilometers and a total of 919 towers. It is the first 220 kV EHV line designed and constructed by itself since the founding of New China, which indicates that the design and construction capacity of EHV lines in China has reached the world advanced level. The completion and commissioning of this line has opened the prelude to the rapid and vigorous development of Jilin power grid.
In 1960s, on the basis of the "First Five-Year Plan" construction, our province gradually increased the power grid construction, in which a number of power grid construction projects such as Jilin 220kV Panshi Primary Substation were put into operation during this period. At the same time, nearly 1000 kilometers of high-voltage transmission lines below 66 kV and some substation projects were completed and put into operation throughout the province, which initially expanded the power grid. In 1970s, the construction of 220kV EHV transmission and transformation project began in the whole province, and Jilin Power Grid ushered in its first construction climax. Before the reform and opening up, the province’s power transformation capacity reached 2.639 million kilowatts, and the transmission lines of 22 kV and above reached 6994.9 kilometers. The province’s electricity consumption increased from 169.9 million kWh in the early days of the founding of New China to 8,891.78 million kWh.
Special patrol after snow.
Make good use of electricity to meet the needs of people’s better life
After the reform and opening up, "upstairs and downstairs, lights and telephones; Farming land without cattle and lighting without oil has become the goal pursued by the people. At that time, every household had to buy candles in case of power failure. Factories and shops often encountered power cuts, and rural areas often had power cuts or even no electricity.
In order to solve the problem of power shortage and power restriction in rural areas, Jilin Power Grid focused on "serving agricultural production, rural economy and farmers’ lives" and accelerated the construction of rural power grid. On August 18, 1992, all 60,000 villages in the province were electrified, and the electrification rate of villages reached 100%, making it the province that realized all villages after Beijing, Tianjin and Shanghai. In 1998, rural households in the province were electrified, and the electrification rate of farmers reached 100%.
From 1998 to 2009, Jilin Power Grid successively implemented rural power grid construction and renovation projects, rural power grid improvement projects, power-free areas construction and new rural electrification projects, effectively alleviating the shortage of rural power supply. Since 2010, the investment in the renovation and upgrading of rural power grid has been continuously increased, reaching 10.35 billion yuan, which has alleviated the "bottleneck" problem of rural power supply, eliminated the weak links of county power grid and solved the "low voltage" problem of 712,000 rural users. The reliability rate of rural power supply reached 99.75%, and the qualified rate of comprehensive voltage reached 99.897%. The reliability of rural power grid development made great progress, which significantly improved the power supply capacity in rural areas, promoted the upgrading of rural power consumption and rural economic and social development, and improved the living standards of farmers.
500 kV Jilin-Zalute supporting project.
With the continuous improvement of rural power grid construction, the 500 kV backbone grid in our province is also developing rapidly.
Dongfeng Substation, the first 500 kV substation in the development history of Jilin Power Grid, is located near Dongfeng County, which has the reputation of "the hometown of sika deer in China".
"I joined the work in 1987, and I was in Dongfeng Substation. At that time, there was only one group of main transformers, one 500 kV line and five 220 kV lines in the station, but it was of great significance to Jilin Power Grid at that time." Xu Guilin, the substation operation specialist of Dongfeng Branch of State Grid Jilin Maintenance Company, recalled.
On November 16, 1986, Dongfeng 500 kV substation was officially connected to the grid with the successful charging of No.1 main transformer. The station is connected with Liaoyang City, Liaoning Province by 500 kV Fengliao Line, forming a ring-shaped grid connecting Liaoning, Heilongjiang and eastern Inner Mongolia. At the same time, the transmission capacity of Jilin power grid has been effectively improved, and the demand of Fengman and Baishan hydropower plants for power generation has been met, which indicates that the construction level of Jilin power grid has been raised to a new height.
In March 1993, the 500 kV Dong (Feng) Chang (Chun) Ha (Erbin) power transmission and transformation project was completed and put into operation, becoming the first "artery" of power transmission and transformation that runs through the three provinces in the south, northeast and China, and the 500 kV power grid realized the interconnection of the three provinces.
In the 21st century, the construction speed of Jilin power grid is advancing by leaps and bounds. The transmission and transformation projects of 500 kV Liaochang Jihajia, Fangmu Dunbao, Pingbao East and Liaoji Fourth Circuit have been completed and put into operation, and the 220 kV system has developed rapidly. By the end of 2011, there were 9 500 kV substations, 72 220 kV substations and 300 transmission lines with a total length of 118,872.2 km, which basically formed a "zigzag" backbone, and the power grid operation was strongly guaranteed.
At this time, the "four big things" in people’s homes have been quietly replaced by modern appliances such as smart homes and smart home appliances. Electric energy is no longer a scarce and luxury item, but a daily necessity for people’s lives. It has become a reality to enjoy the beautiful life brought by safe and reliable electricity, and the history of "power cut" is gone forever.
State Grid Jilin Electric Power launched the first live operation of 500 kV lines.
Make good use of the call of green development in the new era
Since the 18th National Congress of the Communist Party of China, green, circular and low-carbon development has become an important concept to lead the energy reform, and Lucid waters and lush mountains are invaluable assets has become the most extensive consensus. Vigorously developing clean energy has also become the main direction to adjust the energy structure.
"There is a wind every year, from spring to winter, two or two soils a day, and it is not enough to make up at night during the day!" It is not difficult to see from this ballad circulating in the west of our province that this black land is rich in wind energy resources.
According to estimates, the potential development capacity of wind energy resources in our province is about 200 million kilowatts, the installed capacity is about 54 million kilowatts, and the area of available wind power field is about 550 square kilometers. As one of the first batch of 7 10 MW wind power bases in China, Tongyu Wind Power Plant, the first wind power plant in our province, was connected to the grid in October 1999.
With the promulgation of the National Renewable Energy Law and related supporting policies, the development of wind energy resources in our province has developed rapidly with an average annual growth rate of 28%. Up to now, the installed capacity of wind power in our province has reached 5.14 million kilowatts, surpassing hydropower to become the second largest power source.
With the gradual maturity of photovoltaic power generation technology, photovoltaic power generation in our province has also entered a period of rapid development. Since Shuangliao Qingda Photovoltaic Power Station, the first photovoltaic power station in the province, was put into operation in 2013, the installed capacity of photovoltaic power generation in the province has reached 2.72 million kilowatts.
Vigorously developing clean energy such as wind power and photovoltaic power generation is an important means to promote the revolution of energy production and consumption and solve the problem of environmental pollution. At the same time, with the increasing installed capacity of new energy, the consumption of clean energy has become an important task of Jilin Power Grid.
When the power supply service comes home, the farmers are happy.
From 2012 to 2018, 16 500 kV power transmission and transformation projects were completed and put into operation in Jilin Power Grid, and the number of 500 kV substations increased to 17, with the transformation capacity reaching 26.855 kV, and the 500 kV lines increased to 5,222 km, which comprehensively strengthened the power transmission capacity of the backbone grid of Jilin Power Grid. Among them, the 500 kV supporting project from Jilin to Zalute was completed and put into production, which greatly improved the export capacity of clean energy in our province.
"In 2018, the cumulative power generation of wind turbines in Jilin was 10.482 billion kWh, and the average utilization hours of wind power was 2,057 hours. The abandoned wind power decreased by 65.83% year-on-year, and the abandoned wind rate dropped to 6.85%. The four indicators of wind power consumption achieved the’ Shuang Sheng Double Drop’, reaching the best level of wind power consumption in our province in the past 10 years." The person in charge of the Hydropower and New Energy Department of the State Grid Jilin Electric Power Dispatching and Control Center introduced.
In the winter of 2018, in the classroom of Taixingcun Primary School in dehui city, students’ hands were no longer frozen when writing, and teachers no longer had to wear down jackets for class, thanks to the electric heating renovation project. This project is a demonstration project of cooperation between Jilin Power Grid and dehui city Municipal Government, involving 131 rural primary schools, 699 classes and 8,787 pupils in the city. All the small stoves in the original rural primary schools are transformed into electric heating. After the renovation of clean heating, the quality of study and life of teachers and students has been significantly improved.
Jilin Power Grid combines the factors of regional energy consumption characteristics, potential space planning and power market reform process, and implements it according to local conditions. It promotes electric heating technology in discontinuous heating places such as schools and public buildings, and promotes electromechanical well electrification and agricultural electric irrigation and drainage technology in oilfield drilling and agricultural irrigation and drainage, and promotes electro-pharmaceutical technology in the pharmaceutical field. Up to now, Jilin Power Grid has promoted electric energy instead of increasing electricity by 7.95 billion kWh, and the average annual sales volume has increased by 3.66 percentage points.
Clean substitution is carried out on the power supply side and electric energy substitution is carried out on the power supply side, and the two alternatives achieve the common goal-green development.
Green water and green mountains, the future can be expected. Jilin Power Grid has grown up together with New China, serving the people wholeheartedly and defending the blue sky with actions. From "using electricity" to "making good use of electricity" and then to "making good use of energy", people in Jilin Power Grid have never stopped moving forward, and are constantly moving towards the goal of green development, energy transformation and ubiquitous interconnection.
Author: Zhang Yufeng Jilin Daily reporter: Yang Yue Editor: Wang Leyi
Reporting/feedback

Who is advocating "anti-aging after 18 years old"?

  ● With the popularity of the medical beauty industry, many young people are willing to pay for beauty. However, in order to seize the market and expand the passenger flow, some medical and aesthetic institutions wantonly sell appearance anxiety and age anxiety in their propaganda, advocating that "the earlier the anti-aging is, the better" and "anti-aging after the age of 18", which leads young people who are eager for beauty to blindly do medical beauty and ignore their real needs.

  ● Many medical advertisements promote "anti-senility" and "anti-senility should be early". Most products define "anti-senility" as 20 to 25 years old, and some even as low as 18 years old. Some advertisements define "senility" by some common and broad skin conditions, such as large pores, loose skin and crow’s feet.

  ● Some medical and beauty institutions offer "low price" and "ultra-low price" to let young people walk into beauty salons, but when they actually consume, they are induced by the store to add money to place an order. On the surface, merchants give profits to consumers, but in reality there may be hidden charges or offline sales promotion, etc., which will increase the unit price of customers and increase income.

  ● Consumers should choose regular medical and beauty institutions and refuse to follow suit blindly. The regulatory authorities should intensify efforts to crack down on the illegal provision of medical beauty services, pay close attention to key areas, strictly control medical beauty services in all directions, and publicize the phenomenon of spreading to minors and school students.

  "All kinds of apps are pushing me medical beauty advertisements for anti-aging projects, claiming ‘ The sooner you resist aging, the better ’ 。” Lin Ya, a graduate student from a university in Haidian District, Beijing, recently told the reporter of the Rule of Law Daily that she was still very young in her early twenties, but according to the advertisement of medical beauty, it was time to "resist aging and aging". Seeing too many such advertisements makes people feel anxious.

  What Lin Ya spits out is the common phenomenon that the medical beauty anti-aging and anti-aging project "stares" at young people. The reporter’s investigation found that at present, many medical and beauty institutions are advertising: "It is a little late to resist senility at the age of 25, and people begin to age after the age of 18, and the earlier the anti-senility, the better." "From the age of 20, the collagen in the skin is decreasing at a rate of 1% every year, and the skin enters a stage of natural aging" … …

  With the popularity of medical beauty industry, many young people are willing to pay for beauty. According to the Insight Report of China Medical Beauty Industry in 2023, the average age of the potential consumers of medical beauty interviewed is 28 years old, of which 75% are under 30 years old; Among people under the age of 25, 29% plan to increase medical expenses or try more projects in 2023. In this context, many businesses focus on young people. However, in order to seize the market and expand the passenger flow, some medical and beauty institutions wantonly sell appearance anxiety and age anxiety in their propaganda, advocating that "the earlier the anti-aging is, the better" and "anti-aging after the age of 18", which leads young people who are eager for beauty to blindly do medical beauty and ignore their real needs.

  What propaganda methods are used by medical and beauty institutions that "stare" at young people? Is it reasonable to attract consumers with appearance anxiety and age anxiety? Are there any problems with advertising words such as "anti-aging as early as possible" strongly declared by institutions? The reporter conducted an investigation and interview on this.

  Linking age with medical beauty

  Claim that the earlier the anti-aging is, the better.

  "The medical beauty project is very popular recently, and the advertisement suggests that the age of anti-aging is around 25 years old." After seeing such advertisements many times, Zhao Ting, a 24-year-old from Xicheng, Beijing, was deeply impressed. She immediately chose a "reliable-looking" medical and beauty institution on an online shopping software, and telephoned two beauty consultants in the store.

  Two beauty consultants recommended different anti-aging projects to Zhao Ting, one recommended Gemaji (cost over 10,000 yuan) and the other recommended ultrasonic gun (cost several thousand yuan), and both suggested that she come to the store early.

  "During the face-to-face consultation, the clerk said that my face was fleshy, suitable for firming the skin with ultrasonic cannons, and it also had the effect of dissolving fat, and this project ‘ It can show 20% effect on the spot, and the effect will get better and better, reaching the best after one month ’ 。” Zhao Ting recalled that the clerk repeatedly stressed that people will get old after the age of 18, so the sooner they resist aging, the better. If they resist aging at the age of 20, they will look similar to those at the age of 30.

  Under the attack of the clerk’s left sentence "Your face will age quickly if it doesn’t resist aging in time" and the right sentence "Ultrasonic cannon is the most cost-effective for you", Zhao Ting immediately spent several thousand yuan to make an ultrasonic cannon. However, after finishing the ultrasonic cannon, she felt that her face had not changed, but her face had been hurting for almost half a month. Now, pressing the top of the mandibular margin still has obvious pain.

  Recalling that time, Zhao Ting bluntly said that he was fooled by the clerk, not only believed in the concept of "anti-aging while young", but also planned to be an ultrasonic cannon and even hot Maggie for a long time, and even began to plan anti-aging after the age of 30. "The clerk said that it is not enough to do photoelectric projects after the age of 30. Surgery and some injection projects are recommended. Calm down and think about it. The so-called medical beauty and anti-aging make people seem to fall into a bottomless pit. "

  Recently, the reporter consulted several medical and beauty institutions about "what projects can keep skin white and tender in the early 20 s", and many institutions recommended anti-aging projects: some recommended hot Maggie; Some recommend ultrasonic cannons and say that "this one is the hottest"; Only one told the reporter that "in the early twenties, there is no need to do medical beauty anti-aging projects for the time being, and it is recommended to do skin care at ordinary times." "In terms of medical beauty, we can consider doing some basic skin rejuvenation and injection hydration projects, and then anti-aging after four or five years."

  The reporter searched some medical beauty advertisements and found that there are many advertisements promoting "anti-senility" and "anti-senility should be early". Most products define "anti-senility" as 20 to 25 years old, and some even as low as 18 years old. Some advertisements said that "although it is suggested to fight against senility at the age of 25, there is no clear division in medicine", and then "senility" is defined by some common and broad skin conditions: "If you have the following situations, you can put anti-senility on the agenda: when you are plain, your facial pores are thick, dry and dull; Collagen loss, skin feels loose and inelastic; When making larger expressions, there are crow’s feet, head-lifting lines, brow lines and so on. "

  Many interviewees think that there is a problem with this kind of publicity. "Listed these symptoms, ordinary people basically have, even if not, under this hint, will also feel that they have. When you are in your twenties, you will take big projects to fight against aging. What should you do when you are 30 or 40? If you have dark circles, you should go to bed early, eat healthily and adjust your life, instead of playing ‘ Panda needle ’ (a medical beauty project to solve the dull pigment around the eyes and the filling around the eyes) and do various anti-aging projects around the eyes. " Ms. Wang from Jinan, Shandong Province said.

  "It is not advisable for young people in their twenties to resist aging excessively. Human aging is determined by telomeres, and there is no aging problem in themselves when they are young. At present, some young people’s anti-aging is mainly caused by the flicker of medical and aesthetic institutions, which leads to anxiety. Excessive anti-aging will have an adverse impact on the body and is also a waste of resources. " Ms. Zhang, the chief physician of the Department of Internal Medicine of a 3A hospital in Zaozhuang City, Shandong Province, said.

  Attracting young customers at low prices

  Multiple words attract orders.

  The reporter found that in addition to inducing young people to consume with "anti-aging, the sooner the better", there are also some medical and beauty institutions that play "low price" and "ultra-low price" to attract young people into beauty salons.

  Not long ago, the reporter saw in a medical beauty hospital in Chaoyang District, Beijing that due to various low-priced promotional activities launched during the "double 11" period, customers came to write off in an endless stream. This store is not small in scale, but because of too many people, 20 chairs have been temporarily placed in the lobby of the store. Customers wait in the lobby first, wait for their names and numbers, and then go to another room to confirm the consumption package with the clerk.

  Zhang Yun, 25, is one of them. "I saw the promotion activities of this medical and beauty institution on social software, and the price was very attractive. Seven or eight projects added up to 99 yuan, with an average of only a dozen yuan each. I paid according to the instructions and went to the store for verification on the first day." Zhang Wei told reporters.

  After waiting in the lobby for nearly half an hour, Zhang Yun was finally called to write off, but the write-off was only the "beginning". "The clerk gave me a preferential price list and said that I would write off the package today and these ‘ Powerful offer ’ I am advised not to miss it. Then I began to guide me to read various items on the preferential price list. " Zhang Yun said, "I have been recommended for many projects. Because I have never done a medical beauty project before, all kinds of unfamiliar terms give me a headache. The clerk stared at my face, and her burning eyes made my heart beat faster. She asked me my age. After I told her that I was 25, she immediately gave me a surprised look and said ‘ Did you first come into contact with medical beauty at the age of 25 ’ He also said that he is a few years older than me, but because of the medical beauty project, his skin condition is much better. I felt anxious at once. "

  Zhang Yun said that because her skin belongs to sensitive muscles, she once thought that she was not suitable for medical beauty projects. This time, she only wanted to "bonus hunter". In the end, the wool didn’t ripen, but contributed business. "I want to write off 99 yuan’s card first, and then go home and ask my friends before deciding whether to buy more. However, the clerk told me that there is only one discount opportunity, and the price on the discount price list can only be enjoyed in the store on the spot. ‘ This price is a sincere discount. It’s a pity to miss it. It may take another year ’ ‘ These are all suitable for sensitive muscles, and it’s not too late for you to start now ’ . In the end, I spent more than 3,000 yuan on two projects. "

  "Low-priced promotions attract mostly young people who have never been exposed to medical beauty programs, such as the Student Party. Looking around, 80% of the girls on that day looked almost as big as me, even younger than me. Some young people don’t have much balance and have to pay by credit card. " Zhang Wei said.

  Zhang Yun’s experience is not a case. Recently, the reporter searched for keywords such as "medical beauty", "low price" and "selling anxiety" on social platforms and third-party complaint platforms, and found that many young people were attracted by low-priced medical beauty projects, but they were actually induced by the store to add money to place orders with multiple words. For example, a consumer complained that the store released a low-priced package on a shopping platform and used the group purchase link to "fish". The consumer was attracted by the low price displayed by the store on the platform. After arriving at the store, the supervisor said that "there is no beautician who can provide services for the time being", but he did not provide the services purchased by the consumer, but promoted various other medical and aesthetic projects to him.

  "The starting price for card recharge is 5,000 yuan. The store told me that the card is cost-effective on the same day, which can offset the consumption of 1,080 yuan on the same day and give extra items. If I choose not to apply for a card, I can’t enjoy the preferential price and can only pay the bill at the original price. In the end, my mind was hot and I got a card under the guidance. " The consumer said, "I regret it now. Merchants attract consumers by means of low-cost drainage, and then induce me to recharge."

  "After medical and beauty institutions attract consumers at low prices, the behavior of asking for more money and raising orders in disguise is suspected of fraud, false propaganda, and infringement of consumers’ right to know. On the surface, they give profits to consumers. In fact, there may be hidden charges or offline sales promotion, etc., to increase customer unit prices and increase income." Zheng Zhongchen, senior partner of Beijing Lutong Law Firm, said.

  Strong supervision and good qualification

  Rectify the chaos of medical and beauty advertisements

  Are the related slogans such as "Young and Anti-aging" reasonable?

  Fang Zinan, a lawyer of Guangdong Global Jingwei Law Firm, believes that similar slogans such as "25-year-old anti-aging" involve the guiding issue of advertising. Medical and beauty businesses can certainly provide services for young customers, but it is suggested to start with more positive publicity and use the method of making concept impact carefully. "Advocating anti-aging from the age of 25 or even younger, or even artificial invention ‘ Old age ’ The concept of "beauty" is inevitably suspected of creating appearance anxiety, which is contrary to the value orientation contained in the advertising law and the Law Enforcement Guide for Medical Beauty Advertising. "

  He told reporters that the use of the concept of "anti-aging" itself is also very easy to be identified as false propaganda or false advertising and other illegal situations. According to the Law Enforcement Guide of Medical Beauty Advertisements issued by the State Administration of Market Supervision, medical beauty advertisements cannot guarantee or promise its diagnosis and treatment effect in the form of advertisements. The promotion of "anti-aging" without explanation is easy to be understood as drawing an equal sign between the project implementation and the established effect, which is already illegal. In fact, even if there is a way to slow down or even eliminate some appearance features caused by aging through medical beauty projects, this therapeutic effect can be accurately described by diluting fine lines, freckle and other concepts, which are still two different concepts from promoting "anti-aging".

  "Oral publicity in the offline business premises of staff should be understood as a part of sales activities, which does not exist independently of sales activities, and belongs to the category of commercial publicity, which is regulated by the anti-unfair competition law and the consumer protection law rather than the advertising law." Fang Zinan said that both publicity and advertising should strictly prevent overstepping the boundaries between false publicity and advertising, and consciously safeguard good social morality and avoid harming consumers’ interests. Taking "anti-aging after the age of 18" as an example, young consumers who advocate that most of their economies are not yet independent, their thoughts are not fully mature, and they are still on campus need to fight aging early, which is suspected of misleading consumers and objectively poses the risk of unfair competition behavior of false propaganda.

  So what should consumers pay attention to before doing medical beauty projects?

  Zheng Zhongchen suggested that consumers should choose regular medical and beauty institutions, refuse to blindly follow the trend, and be vigilant and discerning about advertisements of top medical and beauty institutions searched on the Internet, "notes on planting grass" of medical beauty seen on short video platforms or "successful cases" shared by netizens on social platforms.

  Fang Zinan believes that consumers should grasp several principles when carrying out medical beauty projects: do what they can, and don’t spend ahead of time; Understanding medical beauty is only a personalized choice based on personal aesthetics, and it is not affected by the appearance anxiety of deliberate marketing; When personal cognitive ability is not yet mature and the development path is still uncertain, medical beauty projects should be carefully purchased; Safety first, refuse to carry out medical and aesthetic projects in unqualified private institutions, do not use any unknown drugs and projects that have not been filed in China, and projects involving subcutaneous injection and knife operation should be carried out in hospitals with qualified medical qualifications.

  "The market supervision department should do a good job in the registration management service of business entities, strengthen the qualification examination, and strengthen ‘ Certificate ’ ‘ Photo ’ Information sharing, vigorously promote coordinated supervision by departments, increase law enforcement, rectify all kinds of medical beauty advertisements in accordance with the law, and focus on cracking down on problems that are harmful and concentrated by the masses. " Zheng Zhongchen said.

  Fang Yinan also mentioned that in view of the phenomenon that the medical and beauty industry "excessively" supports and even encourages young people to treat beauty, the regulatory authorities can start work in the following aspects: intensify efforts to crack down on illegal provision of medical and beauty services, and severely investigate and punish individuals and institutions that provide services without qualification, provide services beyond the scope, and use unapproved drugs or operations without authorization; In view of the proliferation of medical beauty marketing information on the Internet, more detailed regulatory policies should be formulated to provide institutional tools for distinguishing legitimate propaganda from illegal advertising; Strictly control the chaos of Internet V in publishing advertisements of medical beauty in disguise, creating appearance anxiety and providing intermediary services of medical beauty through "personal experience", "female growth" and "health care experience"; Grasp the key areas, strictly control the spread of medical and aesthetic services and publicity to minors and school students in all directions.

  (In the text, Lin Ya, Zhao Ting and Zhang Wei are pseudonyms)  

  □ Our trainee reporter Ding Yi

  □ Our reporter Wen Lijuan 

Actively respond to cultural differences and promote Chinese culture to the world better.

In the congratulatory letter of the first summit forum on the construction of a cultural power and the important speech of the forum on cultural inheritance and development, General Secretary of the Supreme Leader emphasized that "we should better shoulder the new cultural mission and continue to promote cultural prosperity, build a cultural power and build the modern civilization of the Chinese nation at a new historical starting point". In the Party’s Report to the 20th CPC National Congress, the General Secretary stressed the need to "strengthen the capacity building of international communication, comprehensively enhance the efficiency of international communication, strengthen the capacity building of international communication, comprehensively enhance the efficiency of international communication, deepen exchanges and mutual learning among civilizations, and promote Chinese culture to better go global. Deepen the exchange of civilizations and learn from each other, and promote Chinese culture to go to the world better. " In recent years, the pace of Chinese cultural products going abroad has been accelerated, and great achievements have been made in both physical objects and copyright trade. However, the progress of core media cultural products such as movies, newspapers and publications is still not satisfactory. Compared with the western developed countries and their media, "we are sometimes in a situation where we can’t say what we have said and can’t spread it internationally. There is a’ deficit’ in the inflow and outflow of information, a’ contrast’ between the real image of China and the subjective impression of the West, and a’ gap’ between soft power and hard power." Chinese culture has been affected to some extent when it goes abroad. Cultural differences are the key factors that affect the acceptance of international audiences of media cultural products. To actively deal with cultural differences, we should do the following:
Familiar with the dimension system of cultural differences that affect the acceptance of media cultural products
This system includes four dimensions: language, history and habits, way of thinking and values. The language dimension mainly includes characters, sounds, images, posture and other indicators. The dimension of history and habit includes historical facts, customs, social customs, moral traditions, experience and other indicators; The dimension of thinking mode includes image thinking and abstract thinking, comprehensive thinking and analytical thinking, linear thinking and circular thinking. Values include privacy, achievement effectiveness, competitive innovation, freedom and equality, youth and health, individualism, humanitarianism, materialism, time orientation and action orientation. We should start from these four dimensions, analyze the obstacles to acceptance caused by cultural differences in the production, distribution, exchange and consumption of cultural products, and adopt appropriate strategies, or reduce or link up or dilute or recognize these cultural differences, so as to realize the optimal acceptance of Chinese cultural products for international audiences.
Grasp the mechanism of cultural differences affecting the acceptance of media cultural products.
Cultural differences affect the acceptance of cultural products with its internal mechanism, which is embodied in seven forms: novelty approaching mechanism, which means that because of novelty and strangeness, the receiving subject has a kind of opposite sex like it, forming a kind of sensory acceptance or inductive acceptance; The mechanism of defamiliarization rejection refers to the stereotype rejection and structural rejection of strange things because the recipient has his own knowledge map and cognitive picture; Biased understanding mechanism means that consumers deviate from the original intention of media products under the influence of their own values and ways of thinking; The mechanism of reverse misreading means that the meaning understood by consumers is just the opposite to the meaning given by producers, and the starting point of giving meaning may be intentional confrontation or unintentional coincidence; Identity coping mechanism means that consumers decode completely according to the dominant meaning of the encoder and are in a passive position; Confirmatory compatibility mechanism means that consumers give their culture a certain existence space under the premise of maintaining their dominant position in cultural values, which is a kind of compatible acceptance; The mechanism of ideological field sharing the same roar refers to the existence of an ideological field, which brings together the cultural values and thoughts of the exporting and importing countries and other cultural values and thoughts contained in the products, and works in many directions to form a landscape with different voices sharing the same roar.
Effectively apply the dimension system of cultural differences and the theory of influence mechanism to maximize the avoidance of negative effects of cultural differences.
In the production process, cultural production is a kind of spiritual production, symbolic production and meaningful presentation, which determines the freedom and flexibility of media cultural production. Producers can use various symbols for unlimited creative production, and it is possible to control the cultural composition of products and minimize cultural differences. Production modes to reduce cultural differences include: "ABC" mode (that is, "american born chinese mode", which embodies the cultural values of the exporting country in the core essence of products, and can completely reflect the cultural origin and characteristics of the host country in the form and even content of products); "Mix-and-match model" (that is, connecting and combining communication elements and market elements from different countries, resulting in a situation where you have me and I have you); "Pure Universal Cultural Model" (that is, in the production of media products, no matter the content form or the core spirit, the materials used are all domestic cultural elements that express the basic values of all mankind).
In the consumption process, cultural differences have been solidified in products, and it is impossible to reduce them. Only by trying to make consumers recognize their cultural values. External communication is effective in happy consumption, which is realized in cultural trade. The key to cultural trade is consumers’ conscious and voluntary purchase. The premise of purchasing is to obtain the value recognition of our cultural products from consumers, and the path to realize the value recognition is intercultural, common cultural significance space and spiritual utility compensation. Intercultural refers to mutual understanding, mutual respect and mutual tolerance between different cultures, aiming at mutual openness and eternal dialogue between cultures. Its premise is to highlight China’s cultural dominant position, to face up to the cultural differences of nation-states, to export fine products representing the core values of Chinese excellent culture, and to stir up consumers’ cultural thinking and change. The common space of cultural significance is a common understanding of the meanings of symbols such as languages and characters used in communication, and a similar or similar life experience and cultural background. To cultivate China’s cultural significance space for American and European audiences, firstly, we should optimize the international business environment and maintain and expand the trade and investment between the United States and Europe in China; The second is to improve the education environment for studying abroad and train more international students in China; The third is to liberalize the field of health care and accommodate more NGOs; Fourth, support the export of audio-visual products and expand Chinese cultural literacy education. Spiritual utility refers to the degree of spiritual satisfaction that consumers get from cultural products. National cultures are a rigid demand for their own countries, while for other countries,It is a non-rigid demand, and international media cultural products play more of a spiritual utility compensation than a substitute role. The national cultural system of a country is a vital cultural ecosystem. When it is destroyed, it must be buffered and compensated by some force. When the cultural ecosystem does not have enough power to compensate, foreign cultural products play this compensation role at the right time, which will not impact the national culture of the host country, but will help it eliminate the adverse effects caused by those externalities and improve the spiritual welfare of consumers in the host country.
(The author is a professor at anhui university of finance Base of Socialism with Chinese characteristics Theoretical System Research Center and a researcher at the Media Research Institute of China Press and Publication Research Institute.)
Liu Jianhua Source: China Youth Daily
Source: China Youth Daily
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