Huawei car company Moments + 1! Official announcement cooperates with Lantu, and another car-making national team enters the game

Author | Janson

Editor | Zhihao

Huawei’s car-making national team has added another friend, and Dongfeng Landmap and Huawei have officially signed a strategic cooperation agreement.

On January 22nd, Huawei, a Lantu brand under Dongfeng Motor Group, signed a strategic cooperation agreement. The two parties will work together to create an excellent intelligent travel experience to meet the needs of modern consumers and promote the high-quality development of the automotive industry. This cooperation will deepen the application of intelligent technology in the automotive field and accelerate its commercialization process.

Qianhang Technology Ye Can: Big model deeply empowers trunk logistics, end-to-end landing singularity is approaching GADS 2023

▲ Lantu Auto & Huawei official publicity cooperation

At the signing ceremony, DONGFENG MOTOR CORPORATION Party Committee Standing Committee and Deputy General Manager You Zheng, CEO Lu Fang of Lantu Automobile, Vice Chairperson and Rotating Chairperson Xu Zhijun of Huawei, and CEO Jin Yuzhi of Huawei Intelligent Vehicle Solutions Business Unit (BU) attended the ceremony.

It is worth noting that Yu Chengdong, chairperson of Automotive BU, who is responsible for Huawei’s smart car business (now Hongmeng Zhixing), did not appear at the signing site.

From the perspective of the two sides’ announcements, the main purpose of this cooperation is to promote the deployment of intelligent technologies, and it is worth noting that when Huawei and Changan jointly announced the establishment of a joint venture company, they also focused on the intelligent aspects of automobiles. It can be seen that the cooperation between Lantu and Huawei may be close to the cooperation model of Changan.

Huawei currently has three different automotive business models internally, one is the parts, the other is the HI model, and the last is the Hongmeng Zhixing model. Yu Chengdong is currently mainly promoting the Hongmeng Zhixing model, frequently serving as the platform of Hongmeng Zhixing, and even participating in product launches. Under the Hongmeng Zhixing model, Huawei will participate in all aspects from design to sales.

Based on this information, the cooperation between Dongfeng Landmap and Huawei should also be an HI model, and even Dongfeng Motor will participate in the joint venture between Huawei and Changan in the future.

First, Huawei Landmap officially joined hands to enhance the competitiveness of smart cars

According to the official news of Huawei Smart Car Solutions, during the signing period, the two sides conducted in-depth discussions on the development trend of intelligent connected vehicles.

Qianhang Technology Ye Can: Big model deeply empowers trunk logistics, end-to-end landing singularity is approaching GADS 2023

▲ Main models of Lantu Automobile

From the perspective of the qualifications of both parties, Lantu Auto has an industry-leading position in vehicle safety and driving handling performance, particularly in terms of vehicle safety and driving performance, leveraging the 55-year experience of the central enterprise Dongfeng Company and the world’s leading new energy vehicle manufacturing technology.

Huawei has a deep accumulation in the field of Information Communication Technology (ICT) and continues to make breakthroughs in intelligent technology. The cooperation between the two parties will enable Lantu Automobile to further improve and iterate in the field of intelligent new energy vehicles.

At the signing ceremony, DONGFENG MOTOR CORPORATION Party Committee Standing Committee and Deputy General Manager You Zheng, CEO Lu Fang of Lantu Automobile, Huawei Vice Chairperson and Rotating Chairperson Xu Zhijun, and Huawei Intelligent Vehicle Solutions Business Unit (BU) CEO Jin Yuzhi and other senior leaders attended to witness this important moment.

At the scene, Lantu Automotive COO Jiang Tao and Huawei Smart Car Solutions BU Vice President Chi Linchun signed the agreement on behalf of both parties.

Second, Lantu Huawei cooperation is implemented, or the HI model is adopted

At present, Huawei has three main models in the automotive field, namely the parts supplier model, the HUAWEI INSIDE (HI) model and the Hongmeng Zhixing model. The layout of the three business models currently formed by Huawei varies according to the depth of participation:

Well, first of all.Parts supplier modelThis means that Huawei, as a core supplier in the era of smart electric vehicles, provides automakers with a range of standardized components, such as lidar, millimeter-wave radar, cameras, motors, and on-board lighting, which are closely related to electrification and intelligence.

Secondly, the solution model, namelyHUAWEI INSIDE (HI)To provide full-stack integrated solutions to car companies, while the car design, manufacturing and sales are still the responsibility of the car companies themselves. This plan is represented by BAIC’s Extreme Fox, and Avita and other brands. Later, Dongfeng Landmap may also adopt this model.

Qianhang Technology Ye Can: Big model deeply empowers trunk logistics, end-to-end landing singularity is approaching GADS 2023

▲ HUAWEI INSIDE MODE

Finally, the Hongmeng Zhixing model involves Huawei’s in-depth participation, from product definition, user research, channel retail to marketing and other aspects. At present, Hongmeng Zhixing’s cooperative products mainly include Wenjie, which cooperates with Salis, and Zhijie, which cooperates with Chery. At the same time, Huawei’s Hongmeng Zhixing project with BAIC and JAC is also on the way.

In short, the first two models are mainly for enterprise customers (Huawei to B), while Hongmeng Zhixing is directly for consumers (Huawei to C).

In the past few years, with the popularity of the Wenjie brand, the outside world once believed that Huawei’s main energy in automobiles had shifted to the Hongmeng Zhixing model, and this model was officially upgraded to Hongmeng Zhixing this year, while the earliest proposed HI model always seemed tepid.

But at the beginning of this year, this model also underwent a new change.

Just last week, at the Changan Global Partner Conference, Zhu Huarong, chairperson of Changan Automobile, took the initiative to stand on the HI model.

Zhu Huarong pointed out that although the Hongmeng Zhixing model still has room for discussion in terms of following industrial laws, meeting policy requirements, and protecting user interests, the HUAWEI INSIDE (HI) model is undoubtedly fully consistent with these key factors.

The HI model has promoted the strong alliance between Changan and Huawei, achieving complementary advantages, fully stimulating the core competitiveness of both parties, and forming a close community of interests. This cooperation model not only conforms to the general trend of industrial development, but also brings higher-quality products and services to users, ensuring the fundamental interests of all parties.

At the same time, it is understood that Huawei and BAIC will also launch a HI model model again this year.

And Huawei’s cooperation with Lantu this time seems to have also moved towards the HI model.

From this perspective, the Huawei HI model is not going away, but will continue to be a very important automotive business model for Huawei.

However, slightly different from the previous HI, Huawei has announced that it will establish a joint venture with Changan Automobile to spin off the automotive intelligence-related business and operate it separately. Changan will become one of the shareholders, which also means that HI model companies may participate in the new joint venture. Lantu is also expected to become one of the shareholders of Huawei’s Changan joint venture in the future.

This cooperation reflects the complementarity of technologies and resources between the two parties, and is also the result of joint research and innovation between the two companies in the field of smart vehicles. Through this cooperation, Huawei and Dongfeng Motor are expected to jointly promote the advancement of smart vehicle technology and bring new product options to the market.

Qianhang Technology Ye Can: Big model deeply empowers trunk logistics, end-to-end landing singularity is approaching GADS 2023

▲ Hongmeng Zhixing Model

On the other hand, Hongmeng Zhixing is still making great progress. After the launch of the new M7, it quickly set off a sales whirlwind. This year, it has surpassed its ideal for two consecutive weeks and become the best new car company in a single week.

After the launch of the M9, orders also exceeded 54,000 units.

At the same time, the Smart S7 jointly launched by Huawei and Chery has also begun mass production and delivery.

In addition, according to media reports, Huawei, BAIC and JAC will cooperate through Hongmeng Zhixing, and will also launch the "X world" brand. It is expected that new products will also be available to consumers this year.

Overall, Huawei’s automotive business is gradually becoming clearer, and many domestic auto brands are expected to usher in a comprehensive upgrade through cooperation with Huawei.

Conclusion: Huawei Landmap cooperation can be expected in the future

At the beginning of this year, Lantu Automobile announced last year’s sales results, reaching 50,552 units. It achieved its target of 50,000 units set in 2023. Compared with the previous year, Lantu Automobile achieved a significant increase in annual sales of 160%.

Today’s announcement of this strategic cooperation heralds the in-depth cooperation between Dongfeng Lantu and Huawei in the field of smart car technology, which will further promote the development of the smart car industry and bring consumers a smarter and safer travel experience.

In addition, this cooperation is also expected to play a positive role in Lantu’s influence and sales growth.

GAC Trumpchi E8 PHEV Longteng version is listed, the appearance is slightly adjusted, and the price is 235,800 yuan

A few days ago, the 2024 E8 PHEV added Dragon Teng version models – 2.0ATK 150km Dragon Teng Glorious Edition and 2.0ATK 150km Dragon Teng Starry Night Edition, both priced at 235,800 yuan. The two Dragon Teng versions continue the design style of the models on sale, and at the same time replace the front grille/front surround/rear tailgate with a new color scheme decoration. In addition, the functional configuration of the two new cars is consistent with the 2.0ATK 150km MAX version on sale (price increase of 6,000 yuan).

The picture shows: 2024 Trumpchi E8 PHEV 2.0ATK 150km MAX version


In the design part, the two Longteng versions continue the design style of the models on sale(Large-size air intake grille, split through-type headlight group, through-type tail light group, etc.)

At the same time, the two Longteng models are also equipped with double-sided electric side sliding doors, front double layers, and rear privacy glass.

In addition, unlike the models on sale, the Longteng Glorious Edition models have added bright silver chrome-plated parts at the front grille/front surround middle/rear tailgate, while the Longteng Starry Night Edition models have added cold black chrome-plated parts at the front grille/front surround middle/rear tailgate.

The body size of the two Longteng versions is 4920 * 1900 * 1760mm, with a wheelbase of 2930mm, and is positioned as a medium-sized MPV.

In addition, both new cars come standard with 18-inch wheels, with tire specifications of 225/50 R18.


In the interior design part, the center console area of the two Longteng models is equipped with a three-frame flat-bottomed steering wheel, an 8.88-inch long LCD instrument, and a 14.6-inch floating central control screen.

At the same time, the two new cars also integrate an electronic shift mechanism, two water cup holders, and a 50W wireless charging panel for mobile phones in the front center armrest area.


In terms of configuration, the two Longteng models come standard with ADiGO on-board intelligent operating system (built-in Qualcomm Snapdragon 8155 chip), ADiGO assisted driving operating system (L2-level assisted driving), front keyless entry, 8-channel speakers, adaptive headlight set, multi-color ambient light, three-zone automatic air conditioning and other configurations.



In the seat part, both Longteng models use a 7-seat layout (2 + 2 + 3), and the seats are wrapped in imitation leather materials.

In terms of seat functionality, the two Longteng models are equipped with front/second row seat electric adjustment, front seat memory, main driver seat heating/ventilation, and second row seat heating/ventilation/massage as standard.

In the power unit part, the two Longteng models continue to be equipped with a 2.0L plug-in hybrid system (2.0L maximum power 103KW, front single motor maximum power 134KW), matched with a 2-speed DHT hybrid special transmission, zero-hundred acceleration 8.8 seconds, maximum speed 170km/h, WLTC operating conditions comprehensive fuel consumption 1.13L (feed fuel consumption 5.7L).

In terms of battery life, both Longteng models are equipped with a 25.57kWh ternary lithium battery pack, with a CLTC pure electric cruising range of 150 kilometers, and a cruising range of up to 1200 kilometers under full fuel and full power (CLTC operating conditions).

Emergency recall! These brands are involved

Ford Motor (China) Co., Ltd. is recalling some Lincoln Continental, Lincoln Navigator, and Lincoln MKC vehicles

Recently, Ford Motor (China) Co., Ltd. filed a recall plan with the State Administration for Market Regulation in accordance with the requirements of the Regulations on the Administration of Recall of Defective Automobile Products and the Implementation Measures for the Regulations on the Administration of Recall of Defective Automobile Products, and decided to recall the following vehicles.

From August 11, 2023, a total of 11,480 Lincoln Continental vehicles manufactured between June 24, 2016 and December 5, 2019 will be recalled.

Due to the structure of the parts of the vehicles within the scope of this recall, there is a sharp contact surface between the lens and the gasket inside the rear view camera, causing damage to the anti-reflection coating on the lens, affecting the image quality of the camera, interfering with the driver’s observation of the situation behind the vehicle, and posing a safety hazard.

Ford Motor (China) Co., Ltd. will commission Lincoln brand authorized dealers to replace the rearview cameras for free for vehicles within the scope of the recall to eliminate safety hazards.

From August 11, 2023, a total of 2,556 Lincoln Navigator vehicles manufactured between December 4, 2014 and June 25, 2017 will be recalled.

The vehicles within the scope of this recall may be short-circuited and locally overheated due to improper positioning of the brush holder spring of the air conditioner blower motor, which may cause a fire in the passenger compartment of the vehicle in extreme cases, posing a safety hazard.

Ford Motor (China) Co., Ltd. will commission Lincoln brand authorized dealers to replace the improved air conditioner blower motors free of charge for vehicles within the scope of the recall to eliminate safety hazards.

From August 18, 2023, a total of 69,045 Lincoln MKC vehicles manufactured between June 5, 2014 and June 4, 2019 will be recalled.

Due to the design reasons of some vehicles within the scope of this recall, the printed circuit board of the battery monitoring sensor may be short-circuited due to improper operation during the after-sales maintenance process, causing the surrounding materials to overheat, and in extreme cases, causing the engine compartment to catch fire, which poses a safety hazard.

Ford Motor (China) Co., Ltd. will commission Lincoln brand authorized dealers to install battery monitoring sensor circuit overload protection fuses free of charge for vehicles within the recall range to eliminate safety hazards.

Ford Motor (China) Co., Ltd. will notify relevant owners of the recall by registered mail, text message, etc.

Dongfeng Commercial Vehicle Co., Ltd. recalls some Dongfeng brand D560 series trucks

A few days ago, Dongfeng Commercial Vehicle Co., Ltd. filed a recall plan with the State Administration for Market Regulation in accordance with the requirements of the Regulations on the Administration of Recall of Defective Automobile Products and the Implementation Methods of the Regulations on the Administration of Recall of Defective Automobile Products. Effective from now on, the following vehicles are recalled.

1. Recall some Dongfeng brand D560 series trucks produced from February 6, 2021 to May 11, 2021, totaling 102 vehicles.

The lower edge of the rear protection of the vehicle within the scope of this recall is too high from the ground. When it is rear-ended by the rear car, it cannot effectively prevent the rear car from drilling into the bottom of the vehicle, which poses a potential safety hazard.

The recall was carried out in the context of a defect investigation initiated by the State Administration for Market Regulation. Affected by the investigation, Dongfeng Commercial Vehicle Co., Ltd. decided to replace the rear protection assembly for vehicles free of charge to eliminate safety hazards.

From April 6, 2021 to April 30, 2021, some Dongfeng brand D560 series trucks were produced, totaling 37 vehicles.

The distance between the roof poles of vehicles within the scope of this recall is too large, and in extreme cases, there are potential safety hazards.

The recall was carried out in the context of a defect investigation initiated by the State Administration for Market Regulation. Affected by the investigation, Dongfeng Commercial Vehicle Co., Ltd. decided to install a canopy rod and weld it to eliminate safety hazards.

Dongfeng Commercial Vehicle Co., Ltd. will notify the relevant owners by registered letter, phone call, text message, etc., and arrange for free recall and maintenance.

Chengdu Dayun Automobile Group Co., Ltd. is recalling some 4 × 2 pure electric vans

A few days ago, Chengdu Dayun Automobile Group Co., Ltd. filed a recall plan with the State Administration for Market Regulation in accordance with the requirements of the "Regulations on the Administration of the Recall of Defective Automobile Products" and the "Measures for the Implementation of the Regulations on the Administration of the Recall of Defective Automobile Products". From now on, some 4 × 2 pure electric van transporters produced from September 4, 2017 to December 19, 2018 will be recalled, totaling 71 vehicles.

The electric vacuum pump carried by the vehicles within the scope of this recall may seep and rust due to bumps during the assembly process, reduce the vacuum degree, attenuate the assist function, affect the braking performance, and pose a safety hazard.

The recall was carried out under the condition that the State Administration for Market Regulation initiated a defect investigation. Affected by the investigation, Chengdu Dayun Automobile Group Co., Ltd. will conduct free inspections for vehicles within the scope of the recall. If there is a bump in the appearance and it affects the working performance, it will be replaced with a new electric vacuum pump to eliminate safety hazards.

Emergency response measures: Electric vacuum pump problems usually have occasional abnormal function in the early stage, which is manifested as the pedal becomes heavy and the stamping is laborious. Before the recall and maintenance, it is recommended that users try to drive the light car slowly, focus on checking the automatic start and stop of the electric vacuum pump before each departure, and enter the store for maintenance in time after the recall activity starts. During driving, when the driver detects that the brake pedal has become heavy, he must increase the force of stamping the brake pedal and pull over in time for investigation. Under the condition of ensuring safety, go to the nearest service station to repair and replace the electric vacuum pump, or call for rescue, and check the car to the service station for maintenance. After troubleshooting, it can continue to be put into use.

Chengdu Dayun Automobile Group Co., Ltd. will notify relevant users by phone, email, registered letter, etc.

Porsche (China) Automotive Sales Co., Ltd. recalls some imported Macan and Panamera series vehicles

A few days ago, Porsche (China) Automotive Sales Co., Ltd. filed a recall plan with the State Administration for Market Regulation in accordance with the requirements of the Regulations on the Administration of Recall of Defective Automobile Products and the Measures for the Implementation of the Regulations on the Administration of Recall of Defective Automobile Products. From August 14, 2023, a total of 51 vehicles of some Macan and Panamera series with production dates from April 29, 2014 to September 12, 2022 will be recalled.

The vehicles within the scope of this recall did not tighten the fastening screws for the fixed supports of the seat belts on the left and right sides of the rear row as required. In the event of an accident, the supports may loosen, affecting the restraint effect of the seat belts, resulting in an increased risk of passenger injury and potential safety hazards.

Porsche (China) Automotive Sales Co., Ltd. will replace the fastening screws of the seat belt fixing supports on the left and right sides of the rear row free of charge for vehicles within the scope of the recall through authorized dealers, and tighten them according to the specified torque to eliminate safety hazards.

Porsche (China) Automotive Sales Co., Ltd. will notify the relevant owners by registered letter.

BMW Brilliance Automotive Co., Ltd. and BMW (China) Automotive Trading Co., Ltd. recall some domestic and imported BMW vehicles

Recently, BMW Brilliance Automotive Co., Ltd. and BMW (China) Automotive Trading Co., Ltd. filed a recall plan with the State Administration for Market Regulation in accordance with the requirements of the "Regulations on the Administration of the Recall of Defective Automobile Products" and the "Implementation Measures for the Administration of the Recall of Defective Automobile Products". The following vehicles will be recalled from now on.

I. BMW Huachen Automotive Co., Ltd.

Recall some domestic iX3 electric vehicles with production dates from August 29, 2022 to November 23, 2022, a total of seven units.

Second, BMW (China) Automotive Trading Co., Ltd.

Recall 13 partially imported i4 electric vehicles with production dates from June 21, 2022 to August 1, 2022; 8 partially imported iX electric vehicles with production dates from June 28, 2022 to September 1, 2022; recall 1 imported i7 electric vehicle with production dates from September 1, 2022.
The vehicles within the scope of this recall are damaged due to the supplier’s production process error, and the combined charging unit is malfunctioning, which may cause charging interruption, causing the vehicle to fail to start or the high-voltage system to shut down during driving, posing a safety hazard.

BMW Brilliance Automotive Co., Ltd. and BMW (China) Automotive Trading Co., Ltd. will replace the combined charging unit for vehicles within the scope of the recall free of charge to eliminate safety hazards.

BMW Brilliance Automotive Co., Ltd. and BMW (China) Automotive Trading Co., Ltd. will notify relevant users in the form of registered letters and connected driving messages.

Changchun Hongqi H5 price reduction information! The latest offer 116,800, act quickly

Welcome to [Autohome Changchun Promotion Channel], we bring an exciting piece of good news. Currently, high-profile cars are launching limited-time promotions in Changchun, bringing real car purchase benefits to consumers. According to official information, the discount range is as high as 43,000 yuan, making the already great value of the Hongqi H5 model even more accessible. The starting price has dropped to 116,800 yuan, which is very attractive. To seize this rare opportunity to get the latest and most accurate car purchase discounts, please be sure to click the "Check Car Price" button in the quotation form, so that we can explore more possible savings together.

长春地区红旗H5大降价!最新报价11.68万,赶快行动

长春地区红旗H5大降价!最新报价11.68万,赶快行动

The Hongqi H5 is elegant with its slender body lines, with a body size of 4988mm*1875mm*1470mm and a wheelbase of 2920mm, ensuring spacious space and comfort in the car. The front and rear wheels are 1615mm and 1607mm respectively, further strengthening the stability of the body. The tire size is 225/55 R17, and it is matched with a delicate wheel design, which not only enhances the driving performance, but also adds to the visual impact of the vehicle. Overall, the side design reflects both power and dynamics, without losing the classic aesthetic of the Hongqi brand.

长春地区红旗H5大降价!最新报价11.68万,赶快行动

The interior design of the Hongqi H5 combines luxury and technology. In the spacious compartment, the steering wheel is made of genuine leather, providing good grip and support, and supports manual up and down + front and rear adjustment to meet the comfort needs of different drivers. The center console is equipped with a 12.6-inch large-size touch screen, which is clear and easy to operate. It supports automatic speech recognition control. The functions cover multimedia, navigation, telephone and air conditioning, which is convenient for drivers to operate easily during driving.

The seats, whether the main driver’s seat or the passenger’s seat, are made of imitation leather to ensure the comfort of the ride. The main seat provides 4-way adjustment, including front and rear, backrest, high and low, while the front seats are also equipped with heating and ventilation functions to ensure a suitable ride experience in different seasons. The rear seats support proportional reclining, making it easy to load large items and meet diverse needs. Overall, the interior design of the Hongqi H5 focuses not only on practicality, but also on the refinement and quality of the details.

长春地区红旗H5大降价!最新报价11.68万,赶快行动

Among the praise of many car owners, the Autohome owner’s love for the Hongqi H5 is particularly striking. He said that the exterior design of this model is like a king’s style, and he fell in love at first sight. Whether it is the domineering side-leaking body line or the spacious and comfortable interior space, it makes his choice very wise. In the high-speed driving experience, @Meet Yuxin is full of praise for the driving texture and stability of the vehicle, as if the whole world is in peace and quiet. For those who seek both luxury and practicality, the Hongqi H5 is undoubtedly a trustworthy car.

Xiaomi is angry! Zhiji automobile officially apologized.

The Zhiji conference is really "lively"!

On the evening of April 8, it was released, and the pre-sale price was 230,000-330,000 yuan. The pre-sale price of the super performance version does not exceed 299,900 yuan, the Max Lightyear version (solid state battery) does not exceed 330,000 yuan, and the standard version does not exceed 230,000 yuan.

At the end of the conference, Tamia Liu, co-CEO of IM Zhiji, directly compared the battery density, power and motor. With this comparison, something happened.

That night, the spokesman of Xiaomi Company issued three statements in succession, saying that Zhiji Company mislabeled the key parameters of Xiaomi SU7 Max at Zhiji L6 pre-sale conference, which caused extremely serious negative impact. In order to safeguard the legitimate rights and interests of Xiaomi Company and protect users’ right to know, a statement was made.

Xiaomi emphasized that both the front and rear motors of Xiaomi SU7 Max are made of silicon carbide, which ensures the excellent performance and endurance of Xiaomi SU7 Max.

In addition, there is a limit to Xiaomi’s official tolerance for the recent repeated harassment and smearing behavior of Zhiji Company. Xiaomi officials firmly believe that the unreasonable, illegal and indecent behavior of Zhiji Company is totally inconsistent with the corporate culture, values and industry status, and it is also inconsistent with the historical trend of the United development of new energy vehicles in China.

The editor noticed that in a field photo taken by some media, comparing the motors of the two cars, it can be clearly seen that Zhiji L6 is "front and rear double SiC" and Xiaomi SU7 is marked as "front IGBT and rear SiC", and the statement issued by Xiaomi mentioned that the motors of Xiaomi SU7 Max are also silicon carbide (SiC), which ensures the excellent performance and endurance of Xiaomi SU7 Max. This has to make people guess whether Zhiji is suspected of indirectly belittling his competitors!

(Editor’s note: SiC stands for silicon carbide material, and IGBT stands for insulated gate bipolar transistor. Both of them are widely used in EHV power transmission systems and other fields, but under the same conditions, SiC power electronic devices have the advantages of higher blocking voltage, higher output power, higher working frequency and better temperature characteristics. )

The latest news,

Subsequently, @IM Zhiji Tamia Liu sent an apology to Weibo:

There was an information error at the press conference because of the wrong research results of product information. Xiaomi SU7, like Zhiji L6, uses SIC silicon carbide modules for both front and rear motors. Xiaomi SU7 is indeed our highly respected competitor! Here, I sincerely apologize to all of you.

Is this the end of it? However, there is no.

Subsequently, a spokesman for Xiaomi Company said: We don’t accept personal understatement and informal apology. Once again, we urge Zhiji Company to publicly clarify immediately and formally apologize to the public misled by it!

At 0: 10am on April 9th, a spokesman for Xiaomi Company sent another vehement Weibo, saying: There is a limit to our tolerance for the repeated harassment and smearing behavior of Zhiji Company recently.

Xiaomi’s previous statement also questioned that Zhiji Company, as a holding subsidiary of SAIC, should have such a fallacy, whether it was due to its lack of professional ability or its intention to spread rumors and discredit. A large number of netizens have publicly reminded Zhiji Company of this fallacy, but Zhiji Company has not corrected it. Regarding this matter, Xiaomi official will no longer respond. If you don’t get a formal public apology from Zhiji Company, Xiaomi officials will take legal weapons to protect their rights and interests. Xiaomi officially urged Zhiji Company to apologize immediately for the last time.

Generally speaking, major host manufacturers will definitely check the PPT content of the conference.

In particular, the contents of those pages compared with those of friends and businessmen must be reviewed many times. If you make a mistake, don’t you just give yourself trouble? Arguably, it is very professional. Zhiji Automobile Technology Co., Ltd. was registered on December 25, 2020. It was jointly established by SAIC, Alibaba and Zhangjiang Hi-Tech with a registered capital of 10 billion yuan.

However, in reality, Zhiji Automobile really had problems in the collection of relevant information about Xiaomi Automobile, or in the follow-up audit, which made a joke.

In the early morning of April 9th, Weibo, the official of @IM Zhiji Automobile, finally sent a letter of apology.

The content of the letter of apology is: during the release of Zhiji L6, during the introduction of Xiaomi SU7 product force, which was hotly debated in recent years, a key parameter was incorrectly marked due to the omission of the team’s content review. It is clarified as follows: The front and rear motors of Xiaomi SU7 Max are made of SIC silicon carbide modules, which are consistent with the technology adopted by Zhiji L6 and are the top technical standards in the industry. Xiaomi Auto and its product SU7 are our respected competitors! We apologize for the negative impact on Xiaomi Automobile due to the omissions in the internal audit, and sincerely apologize to all fans and users!

I haven’t forgotten Aite @ Xiaomi Company spokesperson.

Finally, let’s look at some comparison pictures on Tik Tok …

What do you want to say, this shooting angle, this scene, this model … is it to let netizens "find different"? Xiaomi made a car for the first time and was marked. What do you think?

The morning newspaper is super informationsShu "Tropical Past" Peng Yuyan is also good and evil "Bacon Bear 2" agent returns

Fresh information morning call is all in the morning newspaper


Dear friends and children, Happy Children’s Day on June 1st! In this day full of innocence, let’s say bye bye to all our troubles and say bye bye to all our sorrows!

The trailer is a fresh look. Peng Yuyan’s "Tropical Past" is also a mystery, and the characters of "The Great Dad" are the ultimate poster for father and son

 

Produced by Ning Hao and directed by Wen Shipei, the film "Once Upon a Time in the Tropics" starring Peng Yuyan, Zhang Aijia, Wang Yanhui, Zhang Yu and others has released a set of posters for the relationship between the characters "with Peng". The poster interacts with the role of "Wang Xueming" played by Peng Yuyan and other characters, making Zhang Aijia, Wang Yanhui, Zhang Yu, and Jiang Peiyao all "related to Peng" and making the characters suspense – this setting also fits the film’s rare "suspect’s perspective" narrative structure in Chinese-language crime films. As the film director Wen Shipei wants to express: What happens when a suspect walks into the victim’s family?

In the poster of the relationship with Zhang Aijia, Peng Yuyan looks slightly frightened and vigilant in the depths of the scene, staring at Zhang Aijia in the foreground, while "Liang Ma" looks safe in the foreground, completely unaware of the peeping in the dark. In the poster of the relationship with Wang Yanhui, the two characters are separated on both sides of the station locker to secretly explore. In the poster with Zhang Yu, Peng Yuyan is like a "trapped beast" that has been knocked down, and the singer played by Zhang Yu seems to "care nothing" about Peng Yuyan’s situation. In the poster with Jiang Peiyao, the two seem to be missing out on the vast crowd. So what kind of character did Peng Yuyan create in the film? Everyone has to go to the theater to find out.

The trailer continues to watch~ A few days ago, the movie "Great Dad" released the ultimate poster and exposed the "Father and Son Drama" special together. At the shooting scene, Wang Yanhui and Zhang Youhao, who played father and son files in the film, started to get along day and night mode, not only did they form a "kiss like a forgotten brother" during the shooting interval, but they also frequently sparked sparks and crazy drama when discussing acting skills.

In front of the stage, Wang Yanhui and Zhang Youhao sparkled, and the various intimate interactions between the two behind the scenes also filled the entire set with joy. The tit-for-tat "stubborn father and son" in the play, getting along day and night outside the play is like "brothers who forget their years". Just like the ultimate poster released today, Wang Yanhui and Zhang Youhao have eyes as determined as torches and full of aura, and they staged a scene of father and son embarking on a journey together. The movie was selected to be released on June 18 near Father’s Day, which also contains the intention of paying tribute to every father in the world. I hope the audience can taste and understand the father-son relationship on this Father’s Day. " "Amazing Dad" will be released nationwide on June 18 and will be screened for three days during the Dragon Boat Festival holiday (June 12, 13, 14).


Yesterday, the animated film "Bacon 2: Gold Agent" released the poster and trailer of "Bear Hug the World", and announced that it will be officially released on July 23. As the second animated film launched by the "Bacon Bear" series, "Bacon 2: Gold Agent" has been sharpened for three years and made a surprise appearance – the polar bear agent Bacon is unlucky again, and the new character Seal Di is happy to go online, incarnated as Bacon iron fan.


As the second installment of the "Bacon Bear" series, the movie is connected to the plot of the previous installment. The agent Xiong Bacon, who has a super brain chip, is taken away by the villain leader by mistake. In order to recover the chip, Bacon embarks on a journey to fight wits with the Secret Service, and also meets a new friend during the journey – Seal Xiao Di. Xiao Di is a famous Bacon "iron fan" in the aquarium. With Bacon as his idol, he aspires to become an excellent agent. In order to achieve this goal, Xiao Di almost sticks to the helpless Bacon, and the "Bear Hug Secret Service Group" is born. The poster of "Bear Hug the World" released this time, Becken’s little Di appeared all together, Becken’s expression was surprised, funny, provocative, or joyful, and each one could be called a classic. It seems that this trip to find chips must be full of highlights. As an iron fan, Xiao Di is fully equipped: backpack, archery, cross-dressing… everything doesn’t fall off, and he looks like a perfect agent, in sharp contrast to his unreliable idol Becken. The agent Becken in the trailer seems to be very cool and handsome, but he always breaks the chain at critical moments, which makes people laugh, but also curious about how he wants to protect the safety of the world. Let’s look forward to the release of the movie together~


Movie Calendar | Ren Suxi was born


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Original 42-year-old Edison Chen lives in Japan! Hitting someone in a Japanese mall has caused heated discussions, and the husband of the party has angrily reprimanded him

In January, some netizens discovered that former well-known actor Edison Chen traveled to Japan and stayed there for a while.

Unexpectedly, Edison Chen’s trip to Japan could also cause trouble. Sure enough, he was a very outstanding man. No matter where he went, he was the focus of everyone’s attention.

Some netizens have exposed on the Internet that Edison Chen once beat up passers-by in a shopping mall during his stay in Japan, simply because the other party called him by the wrong name.

The husband who was beaten by passers-by later came out to speak out, angrily denouncing Chen Edison’s beating behavior, and claiming that they didn’t want to disturb the star’s life, but they still accidentally disturbed the other party.

However, if you are disturbed, you can’t beat people because of this.

The husband of the party revealed that his wife just called Edison Chen Eason Chan, so she was beaten up.

It was a bit of a surprise.

According to the data, Edison Chen’s English name is Edison, while Eason Chan’s English name is Eason. The pronunciation of the two is indeed a bit similar.

Even when He Jiong was doing a show with Edison Chen, he once called Edison Chen’s English name incorrectly, leaving Edison Chen speechless.

In response, Chen Edison’s reaction was that he was not very happy and did not hit anyone on the show.

It had to be said that under normal circumstances, Edison Chen was still unlikely to hit someone. After all, as a civilized person, a gentleman would not make a move.

Hitting people for no reason is not Chen Edison’s style.

Therefore, regarding the exposure of this netizens, we must also eat melons rationally. If we listen to both, we will be bright, but if we believe it, we will be dark. We must not listen too much to his side of the story.

It is reported that when Edison Chen was on the streets of Canada and found that he was followed by netizens, he only angrily scolded the other party and asked them not to follow the photo.

He didn’t hit anyone.

It can be seen that Edison Chen did not have a tendency to violence back then, let alone beat people up because of this kind of thing.

According to the data, Edison Chen was born in Canada in 1980 and received foreign education from an early age. Later, he followed his family to visit Hong Kong and was discovered by talent scouts in the entertainment industry.

With his handsome appearance and superb acting skills, Edison Chan has achieved great success in Hong Kong, winning not only the love of many fans, but also a lot of love.

Unfortunately, when Edison Chen was at his peak, he was forced to quit the entertainment industry due to an accidental leak, which caused his career to plummet.

This incident affected many artists in the Hong Kong entertainment industry at that time, and many people nearly lost their career prospects as a result.

Forced into despair, Chen Edison returned to live in Canada and soon married Qin Shupei, the ex-wife of Huayi Brothers boss Zhao Lei.

After getting married, Chen Edison turned into a three-good man and has been accompanying his wife. He lived a very happy life and showed his love from time to time.

Change his romantic and suave image.

However, in 2023, Chen Edison seemed to be a little dishonest again. After traveling to Japan, he took photos with local female fans and behaved rather intimately.

It reminds people of a very classic old saying: "The country is easy to change and the nature is hard to change".

Perhaps, only Edison Chen himself knows whether he is an easy-to-change nature or a prodigal son who will never change his head!

It can only be said that Edison Chen is a legendary figure. When he debuted in the entertainment industry, he became popular all over the Internet. Even after he retired from the industry, his limelight remained the same.

His popularity was even higher than that of many A-list celebrities, which made people give him a thumbs up.

How do you feel about Edison Chen’s situation?

Responsible editor:

Mercedes-Benz E300 hybrid measured fuel consumption of 1.5L//100 km accelerated by 5.8s

Yesterday, the brand-new E300 hybrid car was tested on the road in Stuttgart, Germany. This hybrid version uses a set of 2.0T diesel plus plug-in hybrid power system, which integrates 225kw, 400N·m and matches 9AT. This power system supports the choice of driving mode, and can be driven by a motor alone. However, because the mass of the whole vehicle is as high as 2.1 tons, the battery life is only 51km. This E300 hybrid version can accelerate to 100 kilometers per hour in 5.8s, and only 1.5L when using diesel hybrid mode.

Mercedes-Benz E300 hybrid measured hybrid fuel consumption 1.5L/ 100 km acceleration 5.8s- Figure 1

Mercedes-Benz E300 hybrid measured hybrid fuel consumption 1.5L/ 100 km acceleration 5.8s- Figure 2

Mercedes-Benz E300 hybrid measured hybrid fuel consumption 1.5L/ 100 km acceleration 5.8s- Figure 3

Mercedes-Benz E300 hybrid measured hybrid fuel consumption 1.5L/ 100 km acceleration 5.8s- Figure 4

As a luxury brand mid-to high-end car, this hybrid version is optional and adaptive, and the interior is exactly the same as the new car, and the price is only 50,000 euros. However, this hybrid version will be used after it is introduced into China. However, in China, the hybrid version has basically locked in the hybrid mid-to-high-end sedan market, and the 300h hybrid also has a large fan audience, so this E300 hybrid will also face challenges in the domestic market.

Is the charge for smart speakers "nesting dolls" reasonable?

  Recently, many smart speaker users have reported that they have been "cut leeks". Users accidentally discovered that smart speakers at home must open exclusive members to play music and other content that could be heard for free before. In fact, a similar "nesting doll-style charging" situation has appeared on the TV side. Relevant people believe that with the increasing awareness of copyright protection, consumers have accepted to pay to watch film and television content, but the practice of suddenly charging or restricting playback channels is suspected of infringing on consumers’ right to know and arm’s length transaction rights. Content platforms should use more and better content and better consumer experience to increase user revenue.

  Who accounts for the majority of speaker expenses?

  One year membership fee is equivalent to one speaker.

  "The smart speaker Xiaodu bought before has not been used very much. Recently, my child went to school and wanted to use the Xiaodu speaker to listen to songs. It prompted me that I need to bind a member. I bound the green diamond membership of QQ Music, but it said that the paid songs must be bound to Xiaodu’s own members, 108 yuan a year." Xiaoshan, a consumer from Beijing, was angry, believing that this sudden charging behavior was "cutting leeks" by the smart speaker.

  In addition to Xiaodu, there are many different brands of smart speakers that have also been complained. "In the past, Tmall Genie could play designated music, but later playing designated music asked me to bind a member. Now popular songs are also bound to a member. What other smart speakers are free of charge?" "When the JD.com Jing Fish Seat speaker was purchased, it only said how many resources it had, but did not mention the payment.

  Beijing Youth Daily reporters found in an interview that smart speakers that could play music and tell stories for free with their mouths have also begun to charge, causing consumers to express dissatisfaction.

  From the specific price point of view, the membership fee is generally between 109 yuan and 159 yuan per year, including QQ music/Kugou music/Kuwo music and other music speakers music library, some story books and other content.

  A reporter from Beiqing Daily searched for "smart speakers" on the e-commerce website and saw that the price of various hardware devices is not high at present. You can buy a smart speaker for 89 yuan, 119 yuan or 134 yuan. If you want to buy one with a screen, the price is slightly more expensive, around five or six hundred yuan. However, buying hardware is just the beginning, and the subsequent membership fee is the bulk of consumer spending. The one-year membership fee is equivalent to the price of an ordinary speaker.

  There are also consumers who say that even if they recharge their members, they can’t all be free. Take music as an example, members can only choose one of three music libraries in music speakers such as QQ Music/Kugou Music/Kuwo Music. Due to the copyright of these music libraries, each music library has incomplete songs. "If you want to listen to all of them, you may have to buy three copies."

  What if you don’t want to open a membership?

  Customer service: You can connect to the Bluetooth of the mobile phone to play songs.

  In this regard, the customer service of the platform with smart speakers responded: "We have checked internally, because the free resources provided by the music copyright party to the speaker side will be dynamically configured in terms of ownership, hotspots, and regions. It has been optimized for your feedback. According to the requirements of the copyright partner, the songs you are currently on demand need to be bound to the music member account before you can continue to play. It is recommended that you follow the prompts to bind."

  Another speaker platform customer service said: "Music members from other channels, such as QQ Music’s Green Diamond members, NetEase Cloud Music members, etc., currently do not support logging in to use on speakers. We have cooperative relationships with QQ Music, Kugou, Kuwo, etc. They provide music resources. If you listen to member music on speakers and other devices, you need to open a speaker member with music rights."

  The customer service also said that there is currently only one way to listen to audio without purchasing members: connect through Bluetooth, and then play the three-party music app member resources logged in on the mobile phone.

  Therefore, binding membership is not a unilateral requirement of the hardware platform, but a common requirement of the music content copyright providers behind it, including QQ Music, Kuwo Music, Kugou Music, etc.

  The Beijing Youth Daily reporter saw that the current QQ music green diamond charges 168 yuan/year, and there are more advanced super members and audio-visual members, with prices of 348 yuan/year and 288 yuan/year respectively, while speaker members need to buy separately.

  In fact, there is a similar situation on the TV side. Not long ago, the topic of "charging multiple members of a smart TV costs nearly 1,000 yuan a year" became a hot search. That is to say, the members of the mobile and TV terminals of major video software are not interoperable, and users who buy the video VIP on the mobile terminal do not mean that they can watch VIP exclusive content on the TV terminal. If they want the family to sit together and watch, they have to buy a more expensive VIP. These apps say that the definition of the TV terminal is higher, so the price is also different. For example, the membership of the Tencent video app is 168 yuan/year, and the TV terminal is 278 yuan/year. Some apps also disable functions such as screen projection and mirroring.

  In this regard, the Shanghai Consumer Protection Commission issued a document saying that screen projection is a normal usage scenario for mobile end users. Consumers pay, and it is the consumer’s right to watch or cast the screen on the mobile phone. The platform’s practice of restricting consumers’ screen projection in the app is unreasonable, and it is even more unkind to want to use this method to increase charges. Video platforms have no right to improperly obtain mobile phone permissions and interfere with consumers’ use of third-party apps or connections to cast screens.

  Does "nesting dolls" infringe?

  Alleged infringement of consumers’ right to know

  During the interview, the reporter of Beiqing Daily found that some consumers accidentally realized that some content needed to be paid during the use of the speaker, rather than receiving a notification from the platform. This made them feel very bad, thinking that the speaker and the platform were "quietly raising prices behind the back of consumers".

  In this regard, a lawyer told the Beijing Youth Daily reporter that this kind of "nesting doll-style" behavior, which has suddenly changed from free to charging, is actually suspected of infringing on consumers’ right to know. "First of all, the propaganda information of these speakers is not clear at the time of sale, which is suspected of infringing on consumers’ right to know. The right to know refers to the authenticity, accuracy and appropriateness of consumer information when consumers buy goods and services, which is the guarantee for consumers to make rational choices." Secondly, the lawyer said that platforms such as QQ Music, Kuwo and Kugou, which actually hold content resources, should also open their services to more consumers. " The audio platform should simplify the membership system and clearly inform consumers of the main rights and obligations in the form of text prompts in the pop-up window, so that the majority of consumers can understand and understand the purchase authority. In addition, the video platform unilaterally and suddenly changed the terms that are unfavorable to consumers, suspected of infringing on consumers’ arm’s length transaction rights. "

  Lawyers also said that the agreement of the video platform is often changed, and consumers should be informed of the change of the agreement by means of pop-ups, etc., and the rights and interests of the original users should be protected. Changing the content of the agreement on a fair and reasonable basis is not a unilateral restriction on the rights and interests of users. For example, there are platforms that suddenly change the content of the agreement and restrict the listening channels of members’ audio. Such unilateral changes and make unfavorable terms to consumers are suspected of infringing on consumers’ arm’s transaction length rights.

  point of view

  Both the device side and the content side require multiple considerations

  With the strengthening of copyright protection awareness, users have been willing to pay to watch film and television content, but merchants ignore consumers’ perceptual experience and opinions in addition to charging. The reason is that on the one hand, because the output content of audio and video content copyright owners is becoming more and more powerful, consumers can only choose from the resources they provide, and have no bargaining power; on the other hand, there are no clear laws and regulations or national standards or industry standards to regulate member business. But it should also be noted that the National Development and Reform Commission and the State Administration of Radio, Film and Television have clearly put forward the principle of combining service costs with social affordability.

  No matter when, respecting users and cherishing consumers’ favor should be the "golden rule" pursued by merchants and even the industry. Obviously, charging users in disguise with the "nesting doll-style charging membership" and the incompatible overlord clause of multiple end points will not only look ugly, but also consume the good user experience and trust in merchants accumulated in the early stage, shake the foundation of the content payment model, and even destroy the payment cake.

  In this regard, both end point equipment manufacturers and content providers need to consider many aspects, abandon the narrow interests of thinking mode, combined with multi-end point compatible market needs, explore the development of a membership system to meet the needs of users, and bring more and more rich video resources to the people, so as to go a long way.

  This group article/reporter of this newspaper, Wen Jing

  Coordinator/Yu Meiying

Huang Zhang has been back for nearly a year. Can the only one and the dream machine save Meizu?

  Zhang Jun, Sina Technology

  "When I left Meizu for a while, I saw some products, especially when I saw other people holding these products, and I was deeply hesitant. I vowed to change," Huang Zhang, who returned to Meizu, told Yang Zhe, Meizu’s senior vice president. "If a product does not have Buddha nature, I will never allow it to appear."

  "Change" is the key word for Huang Zhang’s return in 2014 and 2017. The difference is that Meizu in 2014 faced a change from small and beautiful to popular, while Meizu now encounters a change from too popular to return to its original intention.

  After Meizu announced the strategy of introducing capital and expanding its product line in 2014, it quickly increased the sales volume from 4.40 million units to 20 million units in 2015, but the crazy expansion also brought the side effect of huge losses of over 1 billion yuan. In 2016, Meizu launched 14 consecutive products, but the annual sales increased by only 2 million units year-on-year.

  In February 2017, Huang Zhang, who was regarded as the soul of Meizu, came out again, and his prescription was to create a dream machine: Meizu 15/15 Plus.

  The "only one" brand concept put forward by Meizu recently is similar to the original beauty of wabi-****, and it is still the usual Buddha-like yellow seal style. However, the yellow chapter who came out of the mountain for the second time is no longer the pure paranoid product maniac. The dual-brand strategy of Meizu and Meizu not only gives itself the opportunity to try high-end and return to its original intention, but also leaves a basic sales trump card as a way back.

  Meizu ushered in the 15th anniversary of its establishment this year, and Huang Zhang’s dream machine will also be officially unveiled in the spring. Can Meizu usher in a new life under the leadership of Huang Zhang in 2018?

  Crisis resurfaces

Meizu's sales trend over the years

  Similar to 2014, when Huang Zhang announced his return in 2017, Meizu was facing an existential crisis.

  In 2014, Xiaomi, which was established only 4 years ago, topped the Chinese smartphone market with 61.12 million sales in the Internet mobile phone model. Also in this year, Xiaomi completed a new round of financing of 1.10 billion US dollars, with a valuation of 45 billion US dollars.

  At that time, Meizu, which had been established for more than 10 years, was still a family-owned enterprise, and the sales of smartphones remained at the level of millions for many years. At the same time, under the fierce external competition, Meizu also experienced crises such as the exodus of executives and the turnover of employees.

  In February 2014, after Bai Yongxiang, Li Nan, Yang Yan and other executives showdown the crisis facing Meizu, Huang Zhang, who had always believed that he could solve everything by doing a good job in products, finally "realized it". In his internal speech on the day of return, he declared that he would lead Meizu to create an era of more rapid development. "We will make appropriate financing, the main purpose is to implement the employee stock option system, followed by allowing the marketing department to have more resources to increase marketing activities, and to introduce more talents."

  However, shortly after his return, Huang Zhang once again faded out of day-to-day management, and the change plan he set out empowered executives to implement it.

  In the following July 2014, February 2015 and October 2016, Meizu conducted multiple rounds of financing, including Alibaba, Tianyin Holdings, etc. In terms of product rhythm, Meizu also changed the style of a mobile phone in the previous year. In 2014, it released 7 products and established a new Meizu sub-brand. The overall sales volume reached 4.40 million units that year; in 2015, it released 6 products and launched a PRO series targeting high-end people. Sales jumped to more than 20 million units that year, an increase of 350% year-on-year.

  However, in 2014 and 2015 consecutive aggressive expansion strategy also brought the sequelae, 2015 Meizu net loss of more than 1 billion yuan, the company’s total debt of nearly 8.90 billion yuan, total net assets – 1.60 billion yuan; 2016 Meizu released 14 consecutive products, but the annual sales only increased 2 million to 22 million units, did not complete the target of 25 million units, while the first half of the net loss of 300 million yuan, the company’s total debt nearly 2.70 billion.

  In early 2016, Huang Zhang made a rare appearance at Meizu’s annual meeting and put forward the goal of "stabilizing growth, generating profits, and advancing to the IPO". Meizu then launched a 5% layoff plan. These measures also began to bear fruit, and Meizu achieved a turnaround in 2016.

  In February 2017, in the context of the Meizu crisis still not fully reversed and the 15th anniversary of its establishment in 2018, Huang Zhang announced on Weibo that he would re-emerge from the mountain to create the dream machine in his heart – Meizu 15/15 Plus.

The dream machine exposed by Huang Zhang on the Meizu Forum

  Reinventing Meizu

  Unlike the return in 2014, Huang Zhang no longer became a hands-off shopkeeper after setting a grand strategy, but personally reformed Meizu in terms of organizational structure, products, and channels.

  One month after the handover, Meizu increased the number of layoffs from 5% to 10%.

  Three months after the return, Meizu underwent a major organizational restructuring. Huang Zhang served as the chairperson and CEO of Meizu and established three new business divisions – Meizu Business Division, Meizu Business Division, and Flyme Business Division. The intention of this adjustment is obvious. Huang Zhang personally manages the Meizu business division, and soon poached Yang Zhe, who has successfully built Huawei’s high-end brand perception, as senior vice president and general staff, responsible for the marketing of the Meizu brand, intending to make the Meizu brand in the high-end product line. The Meizu brand is in charge of Li Nan. Li Nan quoted Huang Zhang in an interview with the media as saying that Meizu is his own dream, but Meizu also has to bear a quantity requirement.

  In December 2017, Huang Zhang adjusted Meizu’s structure again, establishing a new overseas business department, an e-commerce business department, and an accessories business department. He promoted CFO Qi Weimin to senior vice president of the company, on an equal footing with President Bai Yongxiang, with the intention of increasing revenue and reducing expenditure to ensure profits. At the same time, he further expanded overseas markets and expanded sales.

  In terms of channels, Bai Yongxiang previously revealed in an interview with Sina Technology that one of Huang Zhang’s big decisions after returning to the company’s daily work in 2017 was that Meizu would gradually establish a national provincial model. "For the Meizu brand, in order to better display our products, better serve users, and better provide various environments, we will create a relatively closed offline sales system under the framework of provincial generation."

  Li Nan also told Sina Technology that although the two brands Meizu and Meizu need to be cut in the long run, they still need to cooperate with each other in products and channels in the short term. He revealed that in terms of products, Huang Zhang will personally control the product definition and design of Meizu and Meizu, and the products of the two brands will have a certain distinction. In terms of channels, Meizu will upgrade the existing channels of more than 2,000 specialty stores together with Meizu and accessories departments.

  At the same time, not only is the Meizu brand going high-end, but the Meizu brand will also increase its price.

Yang Zhe released the Meizu brand concept of Huang Zhang's decision: only one

  At the Meizu brand communication meeting on January 15, Huang Zhang’s personal belief rose to corporate belief. Yang Zhe officially announced the Meizu brand concept after Huang Zhang’s decision: the only one is to return to the original intention and let Meizu return to Meizu. Yang Zhe said that the Meizu brand is more focused on the high-end market, facing business, government and enterprise, high-end and elite people, to create a different brand perception. He also revealed that Huang Zhang’s dream machine will be officially released this spring.

  As for the Meilan brand, Li Nan told Sina Technology that under Huang Zhang’s personal control, Meilan’s products will be more aggressive next year. Meilan’s highest matching hopes to hit 2,499 yuan in the future, "but how high it should be has not yet been determined, and it is currently being discussed with Huang Zhang."

  Can it be reborn?

  Nearly a year after Huang Zhang’s return, the adjustment to Meizu has begun to bear fruit. However, Meizu’s 2017 under Huang Zhang’s leadership was not entirely smooth, such as the annual flagship Pro7 suffered a sales storm and the trend that Meizu Meizu missed the full screen.

  The Meizu PRO7 was released five months after Huang Zhang’s return. Its main feature was the use of a dual-screen design. In terms of processors, although Meizu had reached a settlement with Qualcomm as early as the end of 2016, the product was equipped with MediaTek’s Xili P25 and Xili X30 processors, priced at 2880 yuan and 3580 yuan at the same time.

  In the craze of full-screen popularity in 2017, Meizu was one of the few mainstream manufacturers that did not follow up. Although the design of the picture screen is also very innovative, the market space of PRO7 is extremely limited in the context of Apple, Samsung, Xiaomi, OPPO, vivo, Huawei and other mainstream manufacturers launching full-screen flagships. At the same time, MediaTek processors have also attracted doubts, and Li Nan has to admit that in flagship products or high-priced products, MediaTek’s reputation has indeed encountered huge challenges. As of now, the official price of the Meizu PRO7 standard version has dropped to 1999 yuan, a decrease of nearly 1,000 yuan.

  For Huang Zhang’s dream machine Meizu 15/15 Plus this year, Yang Zhe revealed at the recent Meizu brand communication meeting that every detail of this product is controlled by Huang Zhang from start to finish, and 90% of the parts are customized. For example, in order to look comfortable, the screen size is customized. "In today’s situation where the screen is in short supply, customization is required, and there is no semicolon. In the age of industrialization, customizing a product, if it sells well, it will sell well. If it doesn’t sell well, it will be smashed in the hand."

  Although Yang Zhe and Li Nan both expressed confidence in Huang Zhang’s personal products, in the current environment of such rapid changes and intense competition in the smartphone industry, it is undoubtedly risky to place all your hopes on a certain person or product.

  In addition, Meizu in 2018 will also usher in a key node for its IPO.

  In August 2014, Bai Yongxiang revealed in an interview with Sina Technology that Meizu has developed a plan to list within 5 years. In August 2017, Meizu entered the list of listed reserve enterprises in Zhuhai High-tech Zone, and planned to be listed on the growth enterprises market.

  The growth enterprises market sets two quantitative performance indicators for the issuer to choose: the first indicator requires the issuer to make continuous profits in the last two years, and the net profit accumulated in the last two years is not less than 10 million yuan, and continues to grow; the second indicator requires the last year of profit, and the net profit is not less than 5 million yuan, the last year of operating income is not less than 50 million yuan, and the growth rate of operating income in the last two years is not less than 30%.

  Meizu achieved a turnaround in 2016, but did not announce the specific profit scale; in 2017, sales exceeded 20 billion, an increase from last year, and the official said it maintained a stable profit, but did not announce specific profits.

  Meizu also said that it will achieve double-digit growth rate in 2018, which is still under certain pressure in the context of the overall decline of China’s smartphone market and more intense competition. The effect of the two structural adjustments led by Huang Zhang in 2017 in terms of increasing revenue and cutting costs, entering the high-end and expanding overseas markets remains to be seen.

  Sina Technology official account

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