Ding Wei, Director of the New Media Center of People’s Daily: Five Dimensions of Enhancing Communication Power in the All-Media Era

  On April 22nd, the 2023 China Online Media Forum "All Media Communication • Shaping a new pattern of mainstream public opinion "parallel forum activities areNanjing, Jiangsu Province was successfully held.. At the forum, the guests at the meeting revolved around "keeping integrity and innovation, enhancing the guidance of public opinion ‘ Four forces ’ " Topics such as "integration and intercommunication, building an all-media communication system" and "positive youth and positive energy" are discussed in depth to promote the in-depth development of media integration, further build the mainstream public opinion position, strengthen the guidance of mainstream values, and shape the new pattern of mainstream public opinion. Ding Wei, director of the New Media Center of People’s Daily, delivered a keynote speech entitled "All-Media Age, Five Dimensions to Enhance Communication Power".

Ding Wei, director of the New Media Center of People's Daily, delivered a keynote speech at the forum.

Ding Wei, director of the New Media Center of People’s Daily, delivered a keynote speech at the forum.

  Ding Wei said that it has been 10 years since Weibo, the legal person of People’s Daily, went online in 2012. Standing at a new starting point, facing the rapid development of new technology and the profound evolution of communication mode and public opinion pattern, the sense of urgency is stronger than that of 10 years ago. Ding Wei talked about five dimensions of enhancing communication power in the all-media era, combining the new technology drive and the practice of People’s Daily’s new media.

  First, adhere to the people as the center, rely on the people, unite the people, and be close to the people. Ding Wei said that adhering to the people-centered principle is a main thread that runs through the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, and it is also the only way to follow the mass line in the all-media era. A good public opinion field must be a public opinion field in which the party’s heart and people’s hearts resonate at the same frequency, and it must be a public opinion field in the same direction online and offline.

  The second is to firmly build its own platform, open cooperation and create sharing, and achieve cohesion through aggregation. Ding Wei, taking the local articles of the People’s Daily video client "Vision" and "A New Thousand Miles of Rivers and Mountains" as examples, pointed out that the mainstream media should firmly develop and build their own platforms, constantly improve their original ability, and at the same time, vigorously improve their aggregation ability, transform from a simple content producer to an integrator, and realize the goal of "centralized" dissemination of mainstream values through "decentralization" in information production.

  The third is to persist in promoting integration with technology and data drive, and move from "mobile+"to "smart+". In Ding Wei’s view, the mobile Internet is still the main channel for information dissemination, but it has become a fact that the mobile Internet is moving towards the intelligent Internet. Ding Wei said that the mainstream media should remain sensitive to new technologies, focus on the rapid application of new technologies in the era of smart Internet, constantly optimize user experience, enhance user stickiness and improve public opinion guidance. It is necessary to keep a close eye on the forefront of the Internet and realize the upgrade and integration of content production from readable to visible, static to dynamic, and one-dimensional to multi-dimensional.

  Fourth, insist on gathering users with services, explore a new mode of "news+service", and constantly expand media boundaries. Ding Wei said that mainstream media should not only innovate in ideas, contents, forms, methods and means, but also continuously meet users’ growing demand for high-quality news information, and constantly expand media boundaries to create a new model of "news+service" media integration, provide more useful services in addition to providing information, ideas and emotional needs, and realize the deep connection between mainstream media and users by creating a "community of interests"

  The fifth is to continue to expand the spread of scenes, open up online and offline, and provide better all-media inspection. At present, "all people are media, everything is media", and communication no longer relies solely on explicit communication carriers. Multiple communication subjects convey information, ideas and emotions in an indirect and flexible way, influencing users in a subtle way, and cross-border communication has become a new way to connect users and enhance communication effects. Ding Wei said that only when mainstream media find more valuable scenes to spread among a large number of emerging mobile scenes and intelligent scenes, get through online communication drainage and offline entertainment immersion, and provide appropriate information and services for specific scenes, can they accurately locate themselves in users’ minds and continuously enhance the communication effect.

  Ding Wei also said that as the mainstream media, we should be brave enough to meet challenges and actively seize opportunities. In an era when information technology, communication pattern and public opinion ecology are constantly changing, we should uphold three "invariants" — — Do a good job in the initial intention of content, the determination to embrace technology, and the sincerity of serving users, and strive to build a new mainstream media to spread mainstream values more widely.

The oil price of finished products hit the biggest drop in four years, and the travel cost of consumers was greatly reduced.

  People’s Daily Online, Beijing, November 16 (Reporter Yu Lu) According to the principle of "one adjustment in ten working days", a new round of refined oil price adjustment window will open at 24 o’clock today (16th). The National Development and Reform Commission has just issued a notice, according to the recent changes in oil prices in the international market and the current formation mechanism of refined oil prices, starting from 24: 00 on November 16, 2018, the domestic gasoline and diesel prices (standard products, the same below) will be reduced in 510 yuan and 490 yuan respectively.

  After adjustment, the maximum retail prices of gasoline and diesel in provinces (autonomous regions and municipalities) and central cities are shown in the attached table. Relevant price linkage and subsidy policies shall be implemented in accordance with existing regulations.

  Zhuo Chuang Information believes that since this cycle, European and American crude oil futures prices have shown a downward trend for 12 consecutive working days. U.S. crude oil fell to a minimum of $55/barrel, and the increase in this year has been completely smoothed out. The change rate of crude oil in this cycle is deeply negative, so the retail price limit of domestic refined oil products will be lowered again this round, and at the same time, the biggest decline in the past four years will be refreshed.

  Zhuo Chuang Information estimates that after this round of price adjustment, a family car with a fuel tank capacity of 50L will save 20 yuan if it is filled with a tank of oil, and the travel cost of the majority of car owners will be greatly reduced. Take a small private car that runs 2000 kilometers a month and consumes 8L fuel per 100 kilometers as an example. By the time the next price adjustment window is opened, that is, before 24: 00 on November 30th, consumers will spend about 32 yuan less on fuel consumption. In the logistics industry, the fuel cost of a single vehicle will be reduced by about 800 yuan in the next half month, based on the Steyr heavy truck which runs 10,000 kilometers per month and consumes 38L fuel per 100 kilometers.

  "After successive heavy losses, the current oil market is close to bottoming out, and it is unlikely that it will continue to fall sharply. It is expected that the international oil price may show a narrow fluctuation trend in the next cycle. As the initial crude oil change rate in the next cycle may still be within a negative value, it is estimated that the domestic retail price limit of refined oil products is expected to usher in the first ‘ Three consecutive losses ’ 。” Dai Tiandong, a refined oil analyst at Zhuo Chuang Information, said.

  Li Yang, an analyst of Jinlianchuang refined oil products, said that the "two-day losing streak" in the retail price of gasoline and diesel in China was realized as scheduled, and it was the largest after the retail price was lowered on December 27th, 2014. During this cycle, the news has obviously exerted negative pressure on the domestic refined oil market, and the market is gloomy, and the downstream users have few operations in entering the market. In addition, the recent special rectification of the refined oil market in Shandong Province has blocked the shipment of refined oil in Shandong Province, and the inventory pressure of gasoline and diesel oil has increased significantly. Domestic main sales pressure is also generally large, gasoline and diesel prices frequently fall, at the same time, it also keeps lowering the price of foreign mining to ease its own cost pressure.

  According to Jin Lianchuang’s statistics, up to now, the retail price of gasoline and diesel in China has gone through 13 upward adjustments, 9 downward adjustments (including the downward adjustment due to the reduction of value-added tax) and 1 stranding. The accumulated gasoline and diesel have increased by 545 and 530 yuan/ton respectively, equivalent to the price increase of about 92#0.42 yuan and 0#0.45 yuan.

  From 24: 00 on November 2, 2018, the domestic gasoline and diesel prices decreased by 375 yuan and 365 yuan per ton respectively.

  At 24: 00 on October 19, 2018, domestic gasoline and diesel prices increased by 165 yuan per ton and 160 yuan respectively.

  At 24: 00 on September 30, 2018, domestic gasoline and diesel prices increased in 240 yuan and 230 yuan respectively per ton.

  At 24: 00 on September 17, 2018, domestic gasoline and diesel prices increased by 145 yuan per ton.

  At 24: 00 on September 3, 2018, domestic gasoline and diesel prices increased by 180 yuan and 170 yuan per ton.

  At 24: 00 on August 20, 2018, domestic gasoline and diesel prices decreased by 50 yuan per ton.

  At 24: 00 on August 6, 2018, domestic gasoline and diesel prices increased by 70 yuan per ton.

  At 24: 00 on July 23, 2018, domestic gasoline and diesel prices decreased by 125 yuan and 120 yuan respectively per ton.

  At 24: 00 on July 9, 2018, domestic gasoline and diesel prices increased in 270 yuan and 260 yuan respectively per ton.

  At 24: 00 on June 25, 2018, domestic gasoline and diesel prices decreased by 55 yuan per ton.

  At 24: 00 on June 8, 2018, domestic gasoline and diesel prices decreased by 130 yuan and 125 yuan per ton respectively.

  At 24: 00 on May 25, 2018, domestic gasoline and diesel prices increased in 260 yuan and 250 yuan respectively per ton.

  At 24: 00 on May 11, 2018, domestic gasoline and diesel prices increased by 170 yuan and 165 yuan per ton respectively.

  At 24: 00 on April 30, 2018, domestic gasoline and diesel prices decreased in 75 yuan and 65 yuan respectively per ton.

  At 24: 00 on April 26, 2018, domestic gasoline and diesel prices increased by 255 yuan and 245 yuan per ton respectively.

  At 24: 00 on April 12, 2018, domestic gasoline and diesel prices increased in 55 yuan and 50 yuan respectively per ton.

  At 24: 00 on March 28, 2018, domestic gasoline and diesel prices increased by 170 yuan and 165 yuan per ton respectively.

  At 24: 00 on March 14, 2018, the price of gasoline and diesel will not be adjusted.

  At 24 o’clock on February 28, 2018, the domestic gasoline and diesel prices decreased by 190 yuan and 185 yuan per ton respectively.

  At 24: 00 on February 9, 2018, domestic gasoline and diesel prices decreased in 170 yuan and 160 yuan respectively per ton.

  At 24: 00 on January 26, 2018, domestic gasoline and diesel prices increased in 65 yuan and 60 yuan respectively per ton.

  At 24: 00 on January 12, 2018, domestic gasoline and diesel prices increased by 180 yuan and 175 yuan per ton respectively.

The Federal Reserve may announce interest rate hikes. The last round of interest rate hikes caused heavy losses in emerging economies.

CCTV News: On 14th local time, the Federal Reserve opened a two-day monetary policy meeting, and will announce the resolution of the meeting on 15th. As the United States is facing the worst inflation situation in 40 years, the market’s expectation of the Fed’s aggressive interest rate hike is heating up. Many major banks and investment banks, such as JPMorgan Chase and Wells Fargo, generally expect that the Federal Reserve will announce a 75 basis point interest rate hike to curb inflation soaring again. This may also be the largest rate hike by the Federal Reserve since 1994.

In March this year, the Federal Reserve raised the target range of the federal funds rate by 25 basis points from the level close to zero, which started the tightening cycle to curb inflation. At the beginning of May, the Federal Reserve announced another 50 basis points interest rate hike, and hinted that it might raise interest rates by 50 basis points each time in June, July and September this year.
       More and more economists believe that the Fed takes more radical measures to deal with inflation, and the risk of the US economy falling into recession is rising.

The Fed’s last round of interest rate hikes and contraction caused heavy losses in emerging economies.

It is not alarmist for the Federal Reserve to harvest the world and consolidate American financial hegemony by raising interest rates.

The Federal Reserve started the last round of interest rate hike cycle in December 2015. By the end of 2018, the Federal Reserve raised interest rates nine times. During this period, the Fed also launched a plan to reduce its balance sheet to gradually withdraw from the loose monetary policy introduced after the financial crisis. Under the impact of the Fed’s continuous interest rate hike and table contraction, the liquidity of the US dollar continues to tighten around the world, and many emerging economies and some developing countries have experienced different degrees of local currency depreciation, capital outflows and economic setbacks.

In order to consider the interests of the United States and curb inflation, the Federal Reserve started a new round of interest rate hike cycle in December 2015, and raised interest rates four times in 2018, and the US dollar index rose sharply. At the same time, in October 2017, the Federal Reserve officially launched the table reduction plan to reduce its super-large balance sheet, and the market currency circulation decreased. The dual role of raising interest rates and shrinking the balance sheet has caused emerging market countries with high external financing needs to bear the brunt and suffer heavy losses.

In 2018, the exchange rate of Argentina’s national currency peso against the US dollar fell by 50.56%, and the inflation rate reached 47.6%, the highest in 27 years. In order to curb the devaluation of the peso, the Argentine government had to seek financial assistance from the International Monetary Fund. In June 2018, it finally reached a loan agreement of 50 billion US dollars to make up for the fiscal deficit and stabilize the exchange rate.

The Brazilian currency, the real, also continued to depreciate in 2018. Although the intervention of the Brazilian central bank led to a rapid decline in the exchange rate, it still failed to reverse the reality that the real depreciated by 20% against the US dollar.

Due to the massive outflow of capital and the deterioration of the balance of payments, the expectation of exchange rate depreciation continued to strengthen. In August 2018, there was a currency crisis in Turkey, and the lira exchange rate plummeted by more than 30%, which led to a slowdown in investment and consumption, and the prices of daily consumer goods and energy rose sharply.

Market analysts pointed out that when the quantitative easing monetary policy was implemented in the United States, a large amount of funds flowed to emerging market countries, which fostered local currency and asset bubbles to varying degrees. However, the Fed’s interest rate hike caused a large amount of funds to flow back to the United States, the global monetary tightening, and a large amount of funds from emerging market countries, which triggered exchange rate turmoil and even led to currency crisis or financial crisis. However, the "shrinking table" policy adopted by the United States is to "pump water" from the "reservoir" of the financial market. In the highly leveraged environment of the American financial system, its lethality is even greater, leading to the loss of investor confidence and the bursting of the financial asset bubble. Through these operations, the United States absorbs the high-quality assets of emerging economies, passes on its own crisis, and easily "shears wool".

What are the benefits of playing billiards?

  Except for people who have obvious disabilities in eyes, heart and hand muscles, they are not suitable or can’t play billiards for a long time. Generally, people can keep moving for one or two hours. So billiards is really a ball game with many advantages and many benefits.

  There are many advantages to playing billiards:

  Physically speaking, playing billiards is not as sweaty as basketball and tennis, but the internal activity is very large. Every time you have to get down, get up and walk around the table, you will come out a few kilometers later, and you should concentrate on the ball every time you hit the ball, which will exercise your concentration, and your brain will have to think about how to walk every time, which is also good exercise for your brain.

  In terms of personality, if you are impetuous when playing billiards, you can’t hit the ball and can’t walk well, so you will gradually become calm and calm. When you play well, your heart will definitely accelerate, which will slowly affect your subsequent play. It is extremely important to calm yourself down at this time. Generally speaking, let yourself learn to control your own psychological fluctuations and emotional ups and downs, which you can’t usually master. Billiards does not require a particularly strong body, so it is suitable for people of all ages. Especially for office workers who sit all day, playing billiards will have many benefits.

  One: standing.

  I often sit for a day at work and rarely get up and walk. Not only does my back ache, my neck hurts, but my stomach is getting bigger and bigger. It’s good to keep standing.

  Second: loosen your fingers.

  When you play billiards, you should spread your hands to loosen your fingers greatly. Of course, this only refers to one hand. The other side is not idle, holding the pole and hitting the ball, when tight, when loose, is also exercise.

  Third: look green.

  Staring at the screen every day makes me feel sour at the end of the day. But billiards is good, even if you play nine-ball, it is green and blue, and it is unified into green. Looking at a piece of green, it is really eye-catching.

  Fourth: focus on the long and far.

  Staring at the length of the computer, it is estimated that it is no more than 70 cm, but it must be more than playing billiards, which is very beneficial to eliminate false myopia.

  Fifth: communicate with friends.

  Office workers are very busy every day, and the time spent together is getting less and less. It is very good to find a leisure activity that is beneficial to everyone and chat when relaxing. So, a common saying now is: let’s play billiards for a while!

  Sixth: exercise thinking.

  Every day, I am full of words in front of words and all kinds of ideas, just like Chinese. On the pool table, there are real lines, broken lines and jumpers, just like math. Think about miracle or gentle knife, think about high pole, low pole or arc, sometimes it is a kind of exercise.

  Seventh: Good waist, good legs and good health.

  Think about it. In the process of playing billiards, if you meet someone who is in a bad position and uncomfortable, it is enough to push forward, twist to the left and turn to the right … It takes 3,000 steps to play billiards an hour. For office workers, it is not a small amount of activity.

  In the past, many people disliked and opposed billiards, and thought it was a game of local ruffians and hooligans. The reason for some people’s opposition is that billiards left a bad impression when it first appeared in China in 1980s, but now it can be said that this idea can no longer appear. With the rise of billiards in the world again and the wide spread of snooker as a gentleman’s sport, people gradually give billiards a correct evaluation. I believe that billiards will not only bring people health, but also bring people a lot of joy!

"Godzilla vs. king kong 2" is set at 3.29, and the top monsters join hands to fight.


1905 movie network news The new movie series "Monster Universe" co-produced by Legendary Pictures and Warner Bros. in the United States and re-directed by () was released in China Mainland on March 29th, and a preview and poster were released. Godzilla and King Kong, the two monster worlds, meet again, upgrade their equipment and change their skin, and the two kings break the ice and join hands to form a group to fight! In the poster, the two stand back to each other, screaming and murderous, and Godzilla, wearing a pink dorsal fin, wakes up and is ready to fight at any time. King Kong is also "upgraded in equipment", wearing mechanical gloves with bursting energy, and showing the king’s demeanor with a wave of his arm! The icicle behind it is "X", which also indicates that this war is a joint effort to resist foreign enemies. In addition, the monster villain "Scar King" showed a corner, and his sharp eyes were murderous and shivering. The three claw marks on King Kong’s chest changed into five. Whose "masterpiece" was it? What kind of shocking confrontation will there be at the peak? The battle between mankind and the inner world and the legendary ancient behemoth will finally be unveiled! This film will be released in China on March 29th. More exciting, so stay tuned!


The two kings joined hands to break the ice and open a group of behemoths. The new forces are murderous and the crisis is shocking.


In the finalized poster released today, Godzilla and King Kong, the two monster kings, changed from tit-for-tat and confrontation in the first film to the two kings joining hands and fighting in groups! Godzilla’s pink dorsal fin and King Kong’s mechanical gloves are also the focus of this poster. Godzilla’s pink dorsal fin is full of domineering awakening, and he is ready to attack at any time like an ice thorn; King Kong beside him also upgraded his equipment and wore mechanical gloves with bursting energy. King Kong’s big arm roared with a wave of his hand, showing the demeanor of the monster’s "top flow" king! This time, the cruel villain "Scar King" began to show signs of bullying with evil, and his eyes showed the villain’s domineering. The peak confrontation is tense, and the momentum shows the tense moment, and the war will be on the verge! It is worth noting that the huge "X"-shaped ice thorn behind the two kings indicates that the war will work together to resist the enemy and open a strong group. Interestingly, the three claw marks on King Kong’s chest have also become five, and whose "masterpiece" the scar is, it has left a suspense!


In the file-fixing notice, human beings specially created infinite mechanical gloves for King Kong to help him break through the pyramid with one punch. Godzilla also seems to perceive the danger coming, and suddenly wakes up in the ice peak, making the audience sigh surprise gift! The preview not only shows the grandeur of human world civilization, but also highlights the unique and magnificent world view of Godzilla King Kong’s "Monster Universe" series! In addition, the magnificent and mysterious inner world is in crisis again, and dark nests and unknown races all imply that the "monster universe" will usher in a new force. The vicious villain "Scar King" appeared defiantly wearing a spine whip, and a roar caused everyone to scream and run! At this point, the three forces have all appeared, and a shocking conspiracy between mankind and the inner world is also ready to go. This time, Godzilla and King Kong will join hands to confront the peak of Scar King, which will become a rare experience of explosion and decompression!


The tenth anniversary of the return of the "Monster Universe", adding a new series of masterpieces, getting rave reviews and detonating expectations.


From Godzilla vs Kong in 2014, 2017, 2019 and 2021 to the upcoming Godzilla vs. king kong 2: The Rise of the Empire in 2024, the series of "Monster Universe" movies are very popular with the audience, with a double harvest at the box office. The global box office has accumulated nearly $2 billion, and the cumulative box office performance in China Mainland is as high as RMB 3.811 billion! This year marks the 10th anniversary of Legendary Pictures’s "Monster Universe" series of films. It remains to be seen that this time, a new work will be added, which will open up a new territory for the series, or it will set off a more shocking monster war.


As the fifth film in the "Monster Universe" series, it has attracted the attention of countless monster fans and fans since the official announcement, and more than 100 media have made annual inventory, making it the most recommended masterpiece of the media in 2024. This series is not only loved by audiences all over the world, but also sparked heated discussions on the Internet. Godzilla vs Kong, the previous work, attracted countless audiences to spontaneously form a team, saying that they would be satisfied to see the century war in their lifetime. The new work is beyond the imagination of the audience, and the appearance of new forces has aroused infinite curiosity. The two strongest kings on the surface have joined hands to fight again, and the high-energy confrontation is expected!


Godzilla vs king kong 2: The Rise of the Empire is directed by Adam Wingard and co-starred by,,,, Alex Fens and. The film will be released in mainland China on March 29th, 2024, and we will fight for the big screen together!