It is illegal for Taobao to prohibit sellers from returning favorable comments and bribe consumers to distort the evaluation.

Cctv newsAfter placing an order online, many consumers have received a "favorable cashback" card attached to the goods, or a short message or phone call seeking favorable comments. Recently, Taobao announced that it would prohibit sellers from guiding favorable comments by means of favorable comments cashback.　

Taobao issued a new regulation in official website, pointing out that sellers are not allowed to ask buyers to only write favorable comments, modify evaluations, add evaluations, etc. by themselves or through third parties; It is not allowed to encourage and guide buyers to "praise" on the condition of material or monetary commitment.

Bao Ran, Deputy Secretary General of Zhongguancun Modern Information Consumption Application Industry Technology AllianceBribing consumers or related user groups to make false or distorted product evaluations is illegal in essence.