As an automaker with a deep brand heritage, FAW Toyota has established a good reputation in the hearts of consumers for many years with its reliable quality, advanced technology and excellent service. In the past three years, FAW Toyota’s annual retail sales of new cars have exceeded 800,000 units, with sales of 800,018 units in 2023, an increase of 4.1% year-on-year. It is the only car company that has achieved positive growth among mainstream Japanese joint venture car brands. In today’s highly competitive auto market, independent brands and joint venture brands, new energy vehicles and fuel vehicles are fighting, and FAW Toyota has always occupied an important position in the market with its own strength and continuous innovation spirit.

As a joint venture manufacturer, FAW Toyota’s three comprehensive strategies of "Comprehensive Response to National Policies, Comprehensive Intelligent Hybrid, and Comprehensive High-end" are important guidelines for its development. This not only reflects FAW Toyota’s sense of social responsibility and forward-looking, enabling it to provide consumers with more environmentally friendly and efficient travel options in the context of environmental protection and energy transformation, but also contributes to the sustainable development of the country. The comprehensive high-end strategy enables FAW Toyota to occupy a place in the high-end market.

With the release of the IT’S TiME 2.0 technology brand, it marks a major breakthrough for FAW Toyota in technological innovation. The full deployment of the third-order intelligent electric hybrid dual engine, Toyota Space smart space and Toyota Pilot high-end intelligent drive brings consumers a more intelligent, comfortable and safe driving experience.

According to market sales data, FAW Toyota set a record for the highest monthly sales this year in June, delivering a total of 73,500 new cars. 70,100 new cars were delivered in July; 72,000 new cars were delivered in August, an increase of 2.73% month-on-month. The overall market performance trend is good, and the sales volume is stable and has exceeded 70,000 for 3 consecutive months. To be able to move forward steadily in such a highly invaded market environment is inseparable from FAW Toyota’s own strong car-making ability and product strength that consumers trust.

The intensity of competition in the 2024 automotive market is obvious to all, especially with the decline in the cost of new energy, "the same price of gasoline and electricity" is like a missile thrown at fuel vehicles, squeezing their market share. Coupled with the white-hot competition among brands and the intensifying price war, the survival environment of fuel vehicles can be described as even more difficult. Under the dual pressure of sales and profitability, FAW Toyota has not only maintained a stable growth trend, but also its market share of fuel vehicles has risen. The strong competitiveness is a strong demonstration of FAW Toyota’s continued influence in traditional fields.

According to the data released by FAW Toyota, the new August sales of 9,264 units, an increase of 178% compared with the previous month. The new Asian Dragon was launched in July this year, providing three power 9 configurations, priced from 178,800 yuan. Looking at the sales from January to August 2024, FAW Toyota sold 463,000 units, and the TNGA-K high-end models represented by the new Asian Dragon sold 235,000 units, accounting for 50.8%, an increase of 3.9% year-on-year.

This data fully demonstrates that FAW Toyota’s comprehensive high-end transformation achievements have accelerated and its brand diversification has entered a new level. This not only helps to enhance brand competitiveness, highlight brand characteristics, but also helps to form differentiated competition with other brands, attract more high-end consumers, and expand its market share. And for the product itself, the comprehensive high-end transformation has promoted product upgrades, improved product quality and performance, and improved consumers’ driving experience.

In addition, brand-new, brand-new, brand-new, and brand-new high-end models are equipped with FAW Toyota’s third-order intelligent electric hybrid dual-engine, Toyota Space smart space, and Toyota Pilot high-end intelligent driving, enabling FAW Toyota to form a new pattern of full layout of intelligent electric hybrid dual-engine products and comprehensive intelligent mixing of brands.

Taking the new Prado as an example, its 2.4T 1MT HEV super hybrid system and 288V high voltage DC motor can burst out powerful torque at low speed, giving the vehicle the ultimate off-road and reliable escape ability. The application of high-end technology not only improves the quality and performance of the product, but also plays an important role in promoting the development of the brand. While improving the brand perception, it can also attract more high-end consumers, so that more consumers can appreciate the charm of FAW Toyota.

In 2024, FAW Toyota will be on full fire. In the face of the "dire straits" of the Chinese auto market, FAW Toyota will not be afraid of the deep clouds with the "long-term doctrine" of "long-term success", and "abundant" will be calm. Meeting challenges with smarter methods has become a model of sustainable development in the industry. In addition, FAW Toyota is also constantly expanding the new energy market and realizing the coordinated development of traditional fuel vehicles and new energy vehicles, setting a transformation benchmark for the automotive industry and promoting the entire industry to develop in a higher quality, smarter and more environmentally friendly direction.

In the current Chinese auto market, independent brands and new energy vehicles are developing rapidly, consumer demand for cars is also changing, joint venture brands are also increasing marketing activities and product delivery efforts, under fierce competition, FAW Toyota wants to occupy a leading position in the market, still facing greater challenges. I believe that in the future, FAW Toyota will continue to strengthen product innovation and marketing activities, uphold the spirit of innovation, bring more high-quality products and services to consumers, and create more brilliant performance in the automotive market.

On September 27, the Deep Blue 2025 SL03 under Deep Blue Automobile was officially launched, with a total of 4 models launched, and the official price was 119,900 yuan – 146,900 yuan.

Among them, the listing of deep blue car also launched the "eight driving fun gift", that is, from September 27th to October 31st to place an order (pay the deposit), and before November 30th to pick up the car users, can enjoy the driving fun replacement gift, up to 8000 yuan of financial interest, free 3999 yuan of charging piles, basic traffic free for life (entertainment traffic free for two years), three power system lifetime quality assurance, 10 years of gold card rights and benefits and send canopy sunshade and other discounts.

The dark blue 2025 SL03 on the market this time offers two power schemes: extended range and pure electric. Among them, under CLTC conditions, the extended range model has a long pure electric cruising range of up to 220km, with a comprehensive cruising range of up to 1200km; the pure electric version has a cruising range of up to 530km.

In appearance, the dark blue 2025 SL03 extended range sports design style is young and fashionable, with leading panoramic canopy, frameless doors, hidden electric door handles, and electric memory hatchback doors, which are full of sports. Equipped with 19-inch wheels, the mechanical design brings a visual sense of scale.

In the interior, the deep blue 2025 SL03 extended range sports model adopts the ultimate sports interior design. Among them, the deep blue 2025 SL03 extended range sports front main and auxiliary driver double electric adjustment seats, with heating and ventilation and main driver memory welcome function, in addition, it is also equipped with ambient lights, rear air conditioning touch panel, 14 speaker audio and other functional configurations, bringing users a more comfortable cockpit experience.

The Deep Blue 2025 SL03 is based on the industry’s first EPA1 all-electric digital platform, with natural rear drive, 100 kilometers acceleration in only 7.5 seconds, stronger handling, and full driving fun.

In terms of intelligence, the dark blue 2025 SL03 extended-range sports cockpit is equipped with an 8155 chip, which can be said to be equipped with L2-level intelligent driving functions. In addition, it is also equipped with a 10.2-inch larger full-LCD instrument panel, as well as AR-HUD holographic enhanced display system, gesture control, 50W wireless fast charging, automatic anti-glare inner rearview mirror and other technology configurations.

In [Autohome Beijing Discount Promotion Channel], this luxury car is launching an eye-catching promotion. It is understood that the Jaguar XEL car purchase discount in Beijing area is in progress, bringing real benefits to consumers. The maximum discount has reached an astonishing 102,000 yuan, which further reduces the already competitive starting price, and the minimum starting price has been reduced to 197,800 yuan. For friends who are interested in buying Jaguar XEL, this is a car purchase opportunity not to be missed. If you want to know more details and get higher discounts, please be sure to click the "Check Car Price" button in the quotation form to let professional consultants tailor the car purchase plan for you.

The Jaguar XEL is famous for its elegant exterior design and exquisite craftsmanship. On the front face, it uses the Jaguar family’s iconic large-mouth air intake grille, paired with unique leopard-eye LED headlights, showing the temperament of power and agility. The overall body line is smooth and dynamic, with both sports and business style, giving a luxurious and confident impression. The proportions of the side of the body are coordinated, and the wheel design highlights the sports gene of the Jaguar XEL, allowing people to recognize its identity at a glance.

The Jaguar XEL is characterized by a refined side design, with a body size of 4778mm*1850mm*1429mm and a wheelbase of 2935mm, showing elegant proportions and spacious interior space. The smooth side lines outline Jaguar’s unique dynamic aesthetic, highlighting its sporty style. The front and rear tires are both 225/45 R18, and they are paired with exquisite wheel rim design, which not only enhances the visual impact of the vehicle, but also brings excellent handling experience to the driver.

The interior design of the Jaguar XEL combines elegance and modernity, and is crafted with exquisite craftsmanship and high-quality materials. The leather-wrapped steering wheel provides a comfortable grip and supports manual up, down, and front and rear adjustments, making it easy for the driver to find the most comfortable position. The 10.2-inch high definition central control screen not only displays rich information, but also supports automatic speech recognition control, which can easily control multimedia, navigation and phone functions. The seats are made of imitation leather, and the main and passenger seats provide front and rear adjustment, backrest adjustment, and multi-directional adjustment of high and low and waist support to ensure the comfort of long-distance driving. The front seats are also equipped with a heating function to provide extra warmth in cold weather. The overall interior design takes into account both luxury and practicality, providing a pleasant in-car experience for drivers and passengers.

The Jaguar XEL is powered by a 2.0T turbocharged engine with a maximum power of 184 kW and a maximum torque of 365 Nm, providing a powerful power output. Equipped with 250 horsepower, this engine provides smooth acceleration for the vehicle. With an 8-speed automatic transmission, the driving experience and fuel economy are further optimized.

Summarizing the owner’s evaluation of the Jaguar XEL, he praised it not only for showing a domineering side, but also for blending the vitality of sunshine and youth with fashionable design. The smooth lines and sporty atmosphere of the body make the driving experience even better, so that he "can’t put it down". This is the charm of the Jaguar XEL, which not only meets the individual needs of the driver, but also is a dazzling scenery in urban life.

　　In the eyes of Koreans, Chinese is known for being more difficult to master than other languages. Korean fans are very concerned about how Zheng Yusheng can speak the Chinese dialogue fluently in "Sword Rain". Many Korean fans who have seen "Sword Rain" have commented on it online. Many netizens wrote: "I feel that Zheng Yusheng speaks Chinese better than other Chinese actors!" "In addition to perfect pronunciation, I can also hear Zheng Yusheng bring emotion into his lines." Many Korean Chinese learners and Chinese students who watched the film also praised Zheng Yusheng’s Chinese performance.
　

Actresses go out in the street

1905 movie network news　In this era of universal fitness, female celebrities in the entertainment industry not only have to act and shape, but also make continuous efforts to maintain their figure. Sports and fitness have also become an inevitable part of their daily life. Yuan Shanshan, Guan Xiaotong, Xu Dongdong, and Jolin Tsai are all healthy actresses who love sports.

　

Yuan Shanshan draws countless fans with her "vest line"

Yuan Shanshan’s vest line is eye-catching

From getting out of the entertainment industry and being hacked by the whole network, to turning over to become a vest line Muse through fitness inspiration, in this era of looking at the appearance and looking at the figure, Yuan Shanshan has successfully attracted countless fans with the "vest line". And her daily wear is a sports suit, elastic leggings and a black casual coat, not only a big show vest line but also a star style.

　

Guan Xiaotong Daxiu A4 waist good figure at a glance

Guan Xiaotong 4A waist

As a new generation of Xiaohua, Guan Xiaotong is also a fitness enthusiast. Whether in the play or outside the play, she attaches great importance to sports. She puts on a ponytail and gloves, wears a casual sports suit, and shows off her A4 waist. At the same time, Guan Xiaotong’s good figure is also at a glance.

　

Xu Dongdong’s small waist and career line attract attention

Xu Dongdong’s business line attracts attention

As one of the "Four Sexy Muses", Xu Dongdong’s devil figure is well-known. In order to maintain a good figure, Xu Dongdong also put in a lot of effort. Night running is a regular thing.

　

Jolin Tsai "Dance Diva" sings and dances well

Jolin Tsai

Jolin Tsai has the title of "Dance Diva" in the entertainment industry, but this title of "Dance Diva" is not for nothing, but she has earned it through years of hard work, not only can sing and dance, but also yoga running is easy to grasp. Jolin Tsai’s sportswear is mostly shown in a small vest with seven-point elastic pants, which is very simple and generous.

The Zhiji conference is really "lively"!

On the evening of April 8, it was released, and the pre-sale price was 230,000-330,000 yuan. The pre-sale price of the super performance version does not exceed 299,900 yuan, the Max Lightyear version (solid state battery) does not exceed 330,000 yuan, and the standard version does not exceed 230,000 yuan.

At the end of the conference, Tamia Liu, co-CEO of IM Zhiji, directly compared the battery density, power and motor. With this comparison, something happened.

That night, the spokesman of Xiaomi Company issued three statements in succession, saying that Zhiji Company mislabeled the key parameters of Xiaomi SU7 Max at Zhiji L6 pre-sale conference, which caused extremely serious negative impact. In order to safeguard the legitimate rights and interests of Xiaomi Company and protect users’ right to know, a statement was made.

Xiaomi emphasized that both the front and rear motors of Xiaomi SU7 Max are made of silicon carbide, which ensures the excellent performance and endurance of Xiaomi SU7 Max.

In addition, there is a limit to Xiaomi’s official tolerance for the recent repeated harassment and smearing behavior of Zhiji Company. Xiaomi officials firmly believe that the unreasonable, illegal and indecent behavior of Zhiji Company is totally inconsistent with the corporate culture, values and industry status, and it is also inconsistent with the historical trend of the United development of new energy vehicles in China.

The editor noticed that in a field photo taken by some media, comparing the motors of the two cars, it can be clearly seen that Zhiji L6 is "front and rear double SiC" and Xiaomi SU7 is marked as "front IGBT and rear SiC", and the statement issued by Xiaomi mentioned that the motors of Xiaomi SU7 Max are also silicon carbide (SiC), which ensures the excellent performance and endurance of Xiaomi SU7 Max. This has to make people guess whether Zhiji is suspected of indirectly belittling his competitors!

(Editor’s note: SiC stands for silicon carbide material, and IGBT stands for insulated gate bipolar transistor. Both of them are widely used in EHV power transmission systems and other fields, but under the same conditions, SiC power electronic devices have the advantages of higher blocking voltage, higher output power, higher working frequency and better temperature characteristics. )

The latest news,

Subsequently, @IM Zhiji Tamia Liu sent an apology to Weibo:

There was an information error at the press conference because of the wrong research results of product information. Xiaomi SU7, like Zhiji L6, uses SIC silicon carbide modules for both front and rear motors. Xiaomi SU7 is indeed our highly respected competitor! Here, I sincerely apologize to all of you.

Is this the end of it? However, there is no.

Subsequently, a spokesman for Xiaomi Company said: We don’t accept personal understatement and informal apology. Once again, we urge Zhiji Company to publicly clarify immediately and formally apologize to the public misled by it!

At 0: 10am on April 9th, a spokesman for Xiaomi Company sent another vehement Weibo, saying: There is a limit to our tolerance for the repeated harassment and smearing behavior of Zhiji Company recently.

Xiaomi’s previous statement also questioned that Zhiji Company, as a holding subsidiary of SAIC, should have such a fallacy, whether it was due to its lack of professional ability or its intention to spread rumors and discredit. A large number of netizens have publicly reminded Zhiji Company of this fallacy, but Zhiji Company has not corrected it. Regarding this matter, Xiaomi official will no longer respond. If you don’t get a formal public apology from Zhiji Company, Xiaomi officials will take legal weapons to protect their rights and interests. Xiaomi officially urged Zhiji Company to apologize immediately for the last time.

Generally speaking, major host manufacturers will definitely check the PPT content of the conference.

In particular, the contents of those pages compared with those of friends and businessmen must be reviewed many times. If you make a mistake, don’t you just give yourself trouble? Arguably, it is very professional. Zhiji Automobile Technology Co., Ltd. was registered on December 25, 2020. It was jointly established by SAIC, Alibaba and Zhangjiang Hi-Tech with a registered capital of 10 billion yuan.

However, in reality, Zhiji Automobile really had problems in the collection of relevant information about Xiaomi Automobile, or in the follow-up audit, which made a joke.

In the early morning of April 9th, Weibo, the official of @IM Zhiji Automobile, finally sent a letter of apology.

The content of the letter of apology is: during the release of Zhiji L6, during the introduction of Xiaomi SU7 product force, which was hotly debated in recent years, a key parameter was incorrectly marked due to the omission of the team’s content review. It is clarified as follows: The front and rear motors of Xiaomi SU7 Max are made of SIC silicon carbide modules, which are consistent with the technology adopted by Zhiji L6 and are the top technical standards in the industry. Xiaomi Auto and its product SU7 are our respected competitors! We apologize for the negative impact on Xiaomi Automobile due to the omissions in the internal audit, and sincerely apologize to all fans and users!

I haven’t forgotten Aite @ Xiaomi Company spokesperson.

Finally, let’s look at some comparison pictures on Tik Tok …

What do you want to say, this shooting angle, this scene, this model … is it to let netizens "find different"? Xiaomi made a car for the first time and was marked. What do you think?

On February 27, the State Press and Publication Administration announced the approval information of domestic online games in February 2024, and a total of 111 games were issued with version numbers in this round. Among them, the domestic stand-alone game "Black Myth: Wukong", which has attracted much attention from players since the release of some video promotional materials in 2020, was finally issued this month.

Some netizens were puzzled after paying attention to this news. Why do domestic stand-alone games have to pass the approval of domestic online games? In fact, "domestic online game approval information" and "imported online game approval information" are what players call "version number". The definition of "online game" by the State Press and Publication Administration is not exactly the same as the concept of ordinary players. In the minds of most players, "online games" can be "multiplayer online", and others are all called stand-alone games. Even "Yuan Shen", which must be played in an online environment, is often called a stand-alone game with online elements.

However, according to the State Press and Publication Administration’s 2009 "Notice on Implementing the State Council’s" Three Decisions "and the Central Editing Office’s Interpretation to Further Strengthen the Administration of Pre-approval of Online Games and the Approval of Imported Online Games," which clearly stipulates:The term "online games" as mentioned in this notice refers to all Internet game works that are used or downloaded online by the public through the Internet (including wired Internet and mobile communication networks, etc.). Mainly including but not limited to: large-scale role-playing online games (MMORPGs), web games (Webgames), casual games, online downloads of stand-alone games, games with networking functions, online battle game platforms, and mobile online games.

Therefore, it is not surprising that "Black Myth: Wukong" has been listed this time. In fact, a large number of domestic stand-alone games such as "Cologne", "Destiny 2" and "Warm Snow" have passed online game approval before.

This time, "Black Myth: Wukong", which has been eagerly followed by netizens, is an action role-playing game made by Game Science Company with Chinese mythology as the background. In the game, players will play a "Destiny Man", in order to explore the truth of the past legends, embark on a journey full of danger and surprise to the west. The team of Game Science Company told reporters that by the end of 2023, "Black Myth: Wukong" has been played more than 660 million times on the whole network. At the same time, the game image has also been continuously selected for the year-end inventory of CCTV cultural symbols in 2021 and 2022.

At the TGA 2023 annual game election ceremony on December 8, 2023, "Black Myth: Goku" was officially announced to be released on August 20, 2024, and was simultaneously launched on PC, PS5, and Xbox. This is the first time the game has announced its accurate launch information since the first exposure video was released in 2020. It has attracted great attention from the game market at home and abroad.

Within three days of the release of the game’s launch information, according to incomplete statistics, the game’s YouTube-related playback has exceeded 40 million, which is the first in the history of China’s stand-alone game trailer playback. It was spontaneously spread by a large number of overseas leading live streaming hosts in various fields. It is worth mentioning that in August 2023, at the Cologne Game Show, one of the most influential game exhibitions in the world, "Black Myth: Wukong" also won the "Best Visual Effects Award" in 2023.

Text | Reporter, Liu Kehong

Picture | State Press and Publication Administration, Game Science Company

Lin Chaoxian poses with thousands of fans

1905 movie network news On September 30, the China Film Archive held a special screening of Lin Chaoxian. The screening of the director’s two early representative works and. This rare screening attracted more than 1,000 fans. Lin Chaoxian also came to the scene to communicate and talk about his 30-year film journey, and for the first time revealed the preparation news of the new work.

Director Lin Chaoxian’s live photo

On the same day, the 3rd Beijing Overseas Chinese "Jinghua Award" held an award ceremony. Director Lin Chaoxian was honored for directing two high-quality films that showcased the Chinese spirit and power, and achieved wide social influence. Director Lin Chaoxian also appeared to accept the award.

Lin Chaoxian appeared after the movie to communicate and chat about 30 years of film

Lin Chaoxian recounts the journey from the shadow to the heart

In 1998, "Detective Beast" and in 2000, "The World in Need" were both highly praised by the Hong Kong Film Awards, representing Lin Chaoxian’s style attempts in different periods, which are of great appreciation and research value. Lin Chaoxian appeared on the scene after the screening to talk to the audience about the behind-the-scenes story of the film and the mental journey of the film for decades.

Regarding the creative background and process of the early two films, he admits: "These two films were shot during the worst period of Hong Kong cinema, especially’Jianghu Anxious’. At that time, there were only two films in Hong Kong, one of which was’Jianghu Anxious’. Because of piracy, the film company had to reduce the 55-60 yuan film to 25 yuan a piece. Then the financial turmoil began, which can be said to have made things worse at that time."

At the scene, Lin Chaoxian talked about his film journey, joking: "I caught up with the best times and the worst times of Hong Kong movies. New Art City started, and joining the film industry was the most prosperous period for Hong Kong movies. When I could be an assistant director and director from the staff, but I caught up with the rampant piracy and the financial crisis. I wanted to give up being a director for a while. At the beginning, I began to understand what kind of movies I felt the most about myself. It was an honor for everyone to love and love the following films."

On the same day, Lin Chaoxian also received the "Jinghua Award", the highest honor awarded by Beijing to overseas Chinese, returned overseas Chinese, and Hong Kong and Macao compatriots. The director also expressed his gratitude at the scene: "Because of the Mekong River Action and Red Sea Action, it is an honor and a big thank you."

In November, the filming of "Emergency Rescue" began, "and the presentation effect was several times higher than that of" Operation Red Sea ".

Lin Chaoxian introduces the new film on the spot

At the scene, Lin Chaoxian also introduced the new film: "The filming will start in November, and it has been prepared for a very long time." Emergency Rescue "will be a new breakthrough and a new challenge. I can tell you for sure that the effect will be several times higher than that of" Operation Red Sea ". The special effects in this film, many sea scenes, etc. are our first experience. I hope to do another theme that we have never seen in Chinese movies. It is expected to be completed in May next year, and then 8 months of post productin. It is a new beginning, I hope it will be successful."

For Peng Yuyan, the old partner who will cooperate for the fourth time, the director also gave a high evaluation: "Peng Yuyan is very hard-working and dedicated, and Zhang Jiahui, they are all actors with super self-control and constantly challenge their limits. I hope to present a different Peng Yuyan to everyone this time." As for the audience’s question about when Peng Yuyan can get a best actor, director Lin Chaoxian also laughed: "The best actor needs time, but I believe he will, and there is a good chance."

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　　● Although smart TVs have increased the range of options for watching programs, there are many problems that have been criticized in the use process. From on-off advertisements to membership nesting doll-style charges, from inconvenient use, unfriendly to the elderly to after-sales services that cannot really solve the problem, a series of "routines" of smart TVs need to be improved urgently

　　● The situation of paid viewing of Internet Protocol Television is very common, and some consumers are also willing to pay for watching their favorite TV programs. However, on issues such as how many dramas members can watch and the cost of membership opening, merchants should make clear prompts before purchasing, so that consumers can choose the corresponding service according to their own needs when purchasing, otherwise it is suspected of infringing consumers’ right to know

　　In order to solve the problems in the use of smart TVs, we should play the role of the market, advocate businesses and advertising business entities to pursue profits while assuming social responsibility, actively carry out internal compliance management system construction, consciously reduce or even eliminate some unreasonable and illegal phenomenon　　

　　"Why is it so troublesome to watch TV!"

　　Zhang Bingcheng, who lives in Langfang, Hebei province, complained from the moment he turned on his son’s new year gift – an oversized LCD smart TV – during the lunar new year holiday.

　　"It’s mandatory to watch advertisements when you turn it on, and you can’t skip it. The various icons on the homepage make people don’t know how to operate. It’s hard to click on a TV series, and you have to open a membership to watch the whole episode. In addition to the members of the TV itself, there are also various App members. If you want to watch satellite TV programs, you have to buy a set-top box to open a digital channel. Why is it so laborious to watch TV on a TV?"

　　In recent years, from cable to digital to the Internet, TV technology has developed rapidly. Today’s smart TVs have greatly increased the range of options for watching programs after being connected to the Internet. However, a recent investigation by a reporter from the "Rule of Law Daily" found that there are many problems that have been criticized in the use of smart TVs. From on-off advertisements to membership nesting fees, from inconvenient use, unfriendly to the elderly to after-sales services that cannot really solve the problem, a series of "routines" of smart TVs need to be improved urgently.

　　Boot and cut screen advertisements continue

　　If you want to watch the show, the matryoshka will be charged.

　　"Every time you turn on the TV, you have to watch an advertisement, and when you turn it off, you have to watch it again. Sometimes you have to watch an advertisement for a program on demand. I originally wanted to watch TV, but I was’hit head-on ‘by a long commercial advertisement." Ding Lei, of Wuxi, Jiangsu, told reporters that his smart TV would have a 30-second boot advertisement every time it was turned on, and every time he switched channels, similar advertisements such as "Watching TV members, limited time × × yuan a year" would automatically pop up, which made him very disgusted.

　　According to the "2021 Smart TV Switch Advertising Research Report" released by People’s Daily Online Finance and Economics Research Institute, more than 89.9% of respondents said that the smart TV in their homes contains switch-on advertisements, 86.09% of manufacturers do not set a "one-click cancel or close button" for switch-on advertisements, and 72.73% of respondents said "can’t bear it for a second".

　　It is worth noting that in 2020, the China Electronic Video Industry Association established the group standard "Smart TV Boot Advertising Service Specifications", which stipulates that "the total duration of boot advertising should not exceed 30 seconds, and the recommended advertising duration of this specification should be within 15 seconds." The Advertising Law stipulates that the use of the Internet to publish and send advertisements shall not affect users’ normal use of the Internet. Advertisements published in the form of pop-ups on Internet pages should be clearly marked with a shutdown sign to ensure one-click shutdown.

　　Although there are regulations for a long time, the reporter found in the investigation that smart TV advertising violations are still very common. Many smart TV advertisements are not only longer than 30 seconds, but also do not provide a shutdown sign in a prominent position, or even skip or close signs at all.

　　In addition to the advertising issue, many respondents said that the charging rules of smart TVs are a headache, "after spending money to buy a TV, you have to pay for it layer by layer".

　　Liang Jing, from Suzhou, Anhui Province, said in an interview that she now regrets buying a smart TV.

　　"At that time, the promotion was 4K ultra-high definition image quality and high fidelity sound system. Owning it was equivalent to having a home theater, and only when you bought it did you find that you need a member to watch almost everything." In the opening member interface displayed by Liang Jing, the reporter saw that the membership package that comes with the smart TV is 288 yuan per year, while the package season costs 148 yuan. The TV membership does not include other column members. If you want to watch the children’s channel, you need to open a children’s channel membership, which is 9.9 yuan for the first month of a continuous monthly subscription. The learning channel needs to open an annual card of 298 yuan. Variety, education, sports, and major program types want to watch.

　　The reporter calculated and found that if all the members of the smart TV itself are opened, the annual cost will exceed 1,000 yuan. In addition, if you want to watch programs on the TV through the online video platform, many content must be opened as a member of the online video platform to watch normally, and the member can only use it on the TV side, and it is not interoperable with the mobile phone side. For example, a platform gold member can use it on the three major platforms of mobile phones, tablets and computers. The annual card is 258 yuan, while the diamond member only has one more TV side. The annual card is 448 yuan, which is nearly double the price.

　　"Just like matryoshka dolls, there are small members in the big members, and there are special members when you buy small members. The rules for setting fees are to guide you to choose consecutive monthly subscriptions or direct annual subscriptions, otherwise it is not cost-effective. What’s more annoying is that once I opened a children’s channel for my child for one month, the operator automatically renewed the fee for the next month, and did not remind me in advance." Liang Jing complained.

　　On February 1, the reporter went to Binjiang Road Commercial Street, Heping District, Tianjin and consulted the sales staff of a number of smart TV stores as a consumer. The reporter noticed that the sales staff rarely mentioned the above topics if they did not take the initiative to ask whether there are boot advertisements, whether they need to open a membership to watch the program normally, and whether they charge and what the charging standard is.

　　Chen Yinjiang, deputy secretary-general of the Consumer Rights Protection Law Research Association of the China Law Society, believes that the current situation of paid viewing of smart TVs and Internet Protocol Television is very common, and some consumers are also willing to pay for watching their favorite TV programs. However, on issues such as how many dramas members can watch and the cost of membership opening, merchants should make clear prompts before purchasing, so that consumers can choose the corresponding service according to their own needs when purchasing, otherwise it is suspected of infringing consumers’ right to know. At the same time, various impractical programs that require members’ settings and payment settings with obvious "calculation" behavior may be suspected of forced consumption.

　　Many options are cumbersome to operate

　　Very unfriendly to the elderly

　　Returning to his hometown for the Chinese New Year this year, Wang Xu from Zhenjiang, Jiangsu, found that he couldn’t use his grandfather’s TV anymore.

　　"There are only three remote controls, one for Internet Protocol Television, one for cable TV, and one for a cable TV set-top box. I tried to switch from Internet Protocol Television to cable TV for a long time without success. Watching TV itself is for leisure, how did it become so troublesome to operate?" Wang Xu lamented.

　　Wang Xu said that unlike the previous cable TV, which can be watched when turned on, smart TVs and Internet Protocol Television operate like mobile phones. There are various options on the screen, and if you want to watch CCTV Satellite TV, you need to switch the receiving channel. "Now although there are more programs that can be watched after the TV is connected to the Internet, the’threshold ‘for watching TV is getting higher and higher. If you want to turn on the TV to watch the channel you want, it is like crossing a barrier. You have to click on countless options."

　　After interviewing many people in Beijing, Tianjin, Anhui, Jiangsu and other places, the reporter found that the vast majority of people who watch TV every day are the elderly, and for the middle-aged and elderly groups, the operation of smart TVs is obviously too complicated. Wang Xu’s grandfather calls his grandson for help every time he turns on the TV, while the neighbors are the children at home who adjust the TV to their parents every morning before going to work.

　　There are still many inconveniences. During the investigation, the reporter found that Internet Protocol Television has problems such as picture cards, picture deformation, and equipment use. Li Ping from Xinxiang, Henan told the reporter that if you open cable TV members to watch CCTV satellite TV directly through Internet Protocol Television, it will occupy home broadband, and sometimes there will be card phenomena when watching programs.

　　When consumers report to the customer service, some customer service staff do not ask or really solve the problem. The cable TV set-top box of Beijing citizen Li Fei’s smart TV is faulty. To switch channels, you must place the remote control within one or two meters of the set-top box and press it to respond. Changing the set-top box did not solve the problem. The maintenance staff said it was the problem of the system itself. The two sides communicated and pulled for several days, and the maintenance staff refused to repair it.

　　Multi-party collaborative comprehensive governance

　　Improve user TV viewing

　　The reporter retrieved relevant information and found that the problems existing in smart TV and Internet Protocol Television, especially the advertising chaos, have existed since the popularity of digital TV, and have been attracting attention for many years. Why haven’t these problems been effectively solved?

　　Du Leqi, chairperson of the Economic Law Research Association of Jiangsu Law Society and associate professor of Jiangsu University Law School, believes that this is the result of a combination of factors.

　　He introduced that the first is the mismatch between advertising laws and regulations and new types of advertising. With the rapid development of the Internet and digital economy, the advertising industry has also developed rapidly. Today’s advertising methods are more diverse, spread more widely, carry more content, and change more rapidly, which has exacerbated the proliferation of advertising. The embedding of digital or online platforms not only enriches the forms of advertising, but also enhances the concealment of advertising, making it more difficult to use relevant laws and regulations to identify advertisements. Second, there are deficiencies in government regulatory policies and efforts. In the process of law enforcement, government regulators have failed to truly crack down and strengthen supervision. In addition, the technical level of regulatory departments cannot match the market development momentum, and cannot prevent or detect problems in a timely manner.

　　"There is a lack of supervision in advertising industry organizations, social supervision organizations and individual consumers. The self-discipline review mechanism of the advertising industry in our country has not been able to form a complete and multi-level self-discipline system. There is no full-time self-discipline organization in our country, and the self-discipline function of member associations has not yet been perfected. The realization of advertising self-discipline function is mainly undertaken by advertising operators and advertising publishers, but driven by interests, it is difficult for individual enterprises as advertising operators and advertising publishers to be fair and law-abiding. Consumers play a small role in the specific supervision process due to lack of sufficient incentives and weak ability." Du Leqi said.

　　Experts interviewed by reporters believe that to solve the problems of smart TV, Internet Protocol Television advertising, high fees, and cumbersome operations, multi-party collaborative governance is required.

　　In the view of Zhu Xiaojuan, associate professor of China University of Political Science and Law, director and deputy secretary-general of the Commercial Law Research Association of the China Law Society, we should give play to the role of the market, advocate businesses and advertising business entities to pursue profits while assuming social responsibility, actively carry out internal compliance governance system construction, and consciously reduce or even eliminate some unreasonable and illegal phenomena. The Interim Measures for the Management of Internet Advertising and other relevant laws and regulations need to strengthen the targeted adjustment of illegal acts.

　　"In terms of legal responsibility, administrative responsibility is the main one and the amount of punishment is too low to play a deterrent role. The amount of fines should be increased. At the same time, it is appropriate to increase the provisions of civil liability to give full play to the role of legal responsibility. In addition, the lack of administrative management system based on geographical jurisdiction and pre-event supervision power, coupled with the use of technology, affect the effectiveness of administrative supervision. Information sharing and administrative cooperation mechanisms should be established to save the cost of transferring jurisdiction. We should also strengthen pre-trial spot checks and supervision to force relevant entities to standardize behavior. At the same time, we should strengthen the application of technology to actively detect advertising violations and investigate and deal with them in a timely manner. We should also give play to the self-discipline and leading role of industry associations, urge industry associations to formulate industry norms, strengthen industry self-discipline, and promote the healthy development of the industry." Zhu Xiaojuan

　　In the opinion of Tang Wei, a lawyer at Beijing Yinghe Law Firm, for the elderly, the complex membership system is not conducive to their understanding, and smart TV merchants should clearly prompt and guide. For example, issues such as mobile phones, tablets and TVs cannot be used universally are often prone to disputes, and they should clearly indicate the scope and channels of viewing after purchasing such members when charging to avoid disputes.

　　With the consensus that "most TVs are now watched by the elderly", many respondents hope to make smart TVs and Internet Protocol Television senior-friendly. Some people suggest that some positive TV dramas suitable for the elderly should be watched for free. Others believe that radio and television, the three major operators can make their IPTV set-top boxes into TV applications like other apps, and put them in the TV application mall. Users who need them can directly download and install them, which can "control" everything with one remote control like before.

　　Zheng Ning, director of the Law Department of the School of Cultural Industry Management, Communication University of China, believes that with the arrival of the aging society, there are more and more elderly audiences, and it is necessary to carry out the senior-friendly transformation of smart TVs, which is not only the need to implement the elderly rights protection law, but also can reduce the digital divide.

　　"Operators can consider broadcasting some movies and TV dramas that contribute to the construction of a good family style and a clean culture, and the government can also use subsidies, grants, tax exemptions and other means to encourage the broadcast of such films, so as to spread the core socialist values," Zheng Ning said.