The new M7 was a hit, and it won an order for 15,000 vehicles within 24 hours after the launch. You know, after many slaps, most car companies will not announce the order results within 24 hours or 72 hours after the press conference. Dare to let go of the fear of being beaten in the face in the future and announce the order results, which reflects the great confidence of the Helix team in this product. However, considering the conversion rate of orders, the order data is actually of little reference significance. What really makes sense is the first weekend after the press conference. A big order refers to an order that actually pays a deposit of more than 10 thousand yuan and can basically be converted into actual delivery. At the new product launch conference in autumn, Yu Chengdong revealed that the new M7 has been on the market for less than two weeks, and it will definitely exceed 20,000 units. The bright figures show that the new M7 will definitely become an explosion.

Address quoted in this article: https://www.eepw.com.cn/article/202310/451532.htm.

Some people think that the rapid explosion of the new model M7 is influenced by the light of Mate60 and Huawei, especially after the breakthrough in the production of 7-nanometer chips and the launch of Mate 60, Huawei’s voice volume is in full swing, and the new model M7 has achieved such good sales. This is only half right. To tell the truth, the new M7 is indeed exposed to the light of Mate 60 to a certain extent. After all, the cars in the world are sold in Huawei’s stores, and the huge number of stores brought by Mate 60 will inevitably increase the exposure of the new M7. But it’s as normal as your brothers and sisters in your work and life. If the hat of the great hero who broke out in the world of inquiry M7 is buckled on Mate 60, it is unfair and objective to the team of inquiry. You should know that mud can’t help the wall. If the new model of inquiry M7 itself doesn’t give strength, Mate 60 will shine again and will not shine on it.

Therefore, we still have to go back to the product itself to find the answer.

In the marketing of the new model M7, Huawei and Sailis team found three highlights to promote: safety, comfort and intelligence.

When I first saw the propaganda copy, the author smiled knowingly. Because, if you still have the impression, the author has analyzed the reasons for the misfire of the old M7. First, the test conducted by China Insurance Research Institute made consumers put a big question mark on the safety of the M7. Second, the wheelbase is too short to arrange three rows of space, and the comfort experience is greatly reduced; Third, despite Huawei’s brand aura, in terms of intelligence, the old M7 only has the icing on the cake of the HarmonyOS cockpit, but there is no high-end intelligent driving that high-end consumers are increasingly concerned about. In other words, the three highlights of the new M7 marketing-safety, comfort and intelligence-all have obvious shortcomings in the old M7 marketing.

Let’s start with safety. At the launch conference of almost every new car of BYD, the golden sentence that Wang Chuanfu, the head of BYD, said at the blade battery launch conference was later widely circulated in the industry-safety is the greatest luxury of new energy vehicles. In the new species of new energy vehicles, safety is mainly reflected in two aspects-body safety and battery safety.

For a rigid object that weighs two or three tons and can move at high speed, safety is a political correctness. From the sales volume of Volvo, safety is not the biggest persuasion factor when people buy cars, but from the peak drop of M7 sales volume of the old model, we can find that safety is definitely one of the biggest persuasion factors when people buy cars. After the resumption of trading, there are many reasons for the sales collapse of the old model M7. For example, the ideal L8 is really more amazing. For example, the test of China Insurance Research Institute directly destroyed the momentum of the M7. Therefore, the M7 500 million rejuvenation has put a lot of energy into the upgrading of body strength.

Image source: Huawei

The strength of the car body is closely related to the proportion of high-strength steel and the price of the car. For example, the high-strength steel of BYD’s Qin Plus DMI, which "subverts fuel, Qin rules the world", accounts for 52%, the high-strength steel of Audi A series accounts for 62%, the high-strength steel of LI accounts for more than 75%, and the high-strength steel and aluminum alloy of the new model M7 account for 80.6%.

As for battery safety, Huawei has taken advantage of its own cloud-side collaborative algorithm. Through the combination of local BMS and cloud BMS, it has prevented unburned, creating a good result of selling hundreds of thousands of cars in the world.

In terms of comfort, the author always thinks that changing three rows into two rows and six seats into five seats is a stroke of genius. It is indeed a little stretched to make three rows with a wheelbase of 2.8 meters, and it will inadvertently make the third row of passengers inferior. Since it can’t be arranged, it is simply changed to two rows, so that each seat can be arranged properly. As for other comfort upgrades, it is somewhat eclipsed in front of the 6-seat flying fairy.

Image source: Huawei

The biggest improvement in intelligence is, of course, the introduction of Huawei ADS2.0, a high-order assisted driving function that can be used on the structured roads of all cities in China at the end of the year.

Image source: Huawei

After a year’s market education and the efforts of major car companies such as Huawei and Tucki, consumers of models with a price range of more than 250,000 have gradually accepted and recognized the value of advanced assisted driving. In the high-speed scene, more and more consumers have liberated their hands and feet through high-speed NOA, and gained a more relaxed and comfortable driving experience. In this year’s market environment, if a mid-to-high-end vehicle does not have the ability or potential to assist driving in urban areas, it is basically difficult to achieve good sales performance. We can accurately capture this from the bleak sales of BYD Tengshi N7. It is also based on this judgment that the new model M7 decisively abandoned the third-party intelligent driving solution of Wen Yuan Zhixing and directly launched the "far ahead" Huawei ADS. It is precisely because at this stage, Huawei (and Tucki) have achieved a real lead in the field of autonomous driving, so this short board that Huawei has filled in on the new M7 has become its biggest highlight.

The first good quality is seeking truth from facts, dare to face problems directly, do not evade, do not evade, and get up from where you fell last year. The three shortcomings that users spit out have become the three highlights of the product.

The second quality is pragmatism, accepting the fact that the post-80s generation has become the mainstream consumer group in the mid-to-high-end automobile market, and carrying out targeted transformation and upgrading to meet the mainstream needs of this group. Compared with the driving experience, the post-80s generation, which has become a nanny or treasure mother, pays more attention to the elderly’s riding experience and children’s entertainment needs. The former needs a large space, which requires a spatial layout, and the third row needs to be changed into two rows. The latter needs color TV or flat panel. MagLink has achieved the front row control and linkage requirements while ensuring the rear row entertainment experience.

Image source: car home

The third excellent quality is flexible and decisive, conforming to the reality of market downturn and industry involution. Based on the current situation that the volume and sales volume of the industry have gradually declined in the past six months, we will decisively reduce the price and increase the distribution, and bring the dead old products back to life with sincere prices. Compared with the old model, the new model is 60,000 yuan cheaper, and 70,000 yuan cheaper than the ideal L7, the main competing model. Even if we have to reduce the suspension of 20,000 yuan on the basis of 70,000 yuan, it is also 50,000 yuan cheaper.

No car company has invested hundreds of millions of dollars and a lot of manpower and material resources to make a car, and does not want to achieve a good sales result. If it doesn’t meet the enterprise’s hope in the terminal market, there must be some problems in some aspects. What should we do to face the problems? What kind of answer should car companies give? At this time, it is a special test whether the car companies can make an effective resumption, accurately judge the problem and give targeted solutions.

After comparing the new and old questionnaire M7, we can realize that Huawei and Mercedes team are practical, pragmatic, flexible and decisive from its three highlights. This car is far ahead of intelligent driving, with a comfortable space of five seats, and the price has hit 250,000. Why not become a super explosion?

Heavy duty truck Shandeka off-road RV’s latest price. Heavy Duty Truck Shandeka Off-road RV has two-wheel drive and four-wheel drive, which is used in China. The 2022 brand-new domestic heavy duty truck off-road RV Shandeka -C5H is the first domestic off-road RV in China. The box body of Shandeka has no friends, and the box body is a broken bridge thermal insulation structure. The sandwich structure of the wall is 65MM thick. The outer skin is German brand ultra-high strength glass fiber reinforced plastic plate, and the inner layer is German brand glass fiber reinforced plastic interior plate, with the same thermal insulation strength. The windows of the off-road touring car in Shanster adopt the exclusive windows of Novo Maddison, and are equipped with British brand sunshade and mosquito net. The tail 18500T-MAX 24 electric winch, the spare tire is electrically hung in the system, and two external storage boxes are hung. (Note: At the end of the article, there is a vehicle consultation telephone number with WeChat)

It should be noted that the new heavy duty truck Mann-borderless series provides users with two versions of dual-drive and four-wheel drive to meet the needs of different consumer groups, while this model is a four-wheel drive version, but the driving qualification is consistent, with a nuclear load of 6 people, all of whom can drive with C and get a blue card. After the expansion of the ring sofa series, the next step is the detailed introduction of this car. Let’s take a look at the layout of this expanded version.

　The huge body will have many blind spots that are not easy for drivers to find during daily driving. For this problem, the new heavy truck Mann 4×4 heavy off-road RV can’t make up for the blind spots through the multi-directional cameras around the car body, which ensures the driving safety and is beneficial for drivers to better observe the road conditions.

　 　　Factory direct sales test drive experience: contact information at the end of the configuration details consultation article

　There is also an escape hatch above the cockpit. Although you can’t experience some thrilling bridges in the doomsday movie, you can get out of trouble in an emergency and protect your own safety when you are outdoors, especially in the case of a single bicycle. (cruise control) (road detection system)

In terms of power, German MC11 engine and 11T turbocharged engine are adopted, with a maximum power of 268kW, 400php and a peak torque of 1,800 Nm. The instrument panel adopts the same supplier as Germany imported from mainland China and Mercedes-Benz. The main and auxiliary air suspension seats can adjust their hardness at any time according to individual needs, which has excellent effect on filtering bumps. The non-through nuclear load is 3 people, and the through nuclear load is 6 people. The engine performance is excellent. From the initial introduction of German automatic production line to the present, the engine is modular and precise, and the engine oil change frequency has reached 100,000 km/time. The cab is equipped with four-point suspension shock absorption and original hydraulic spring, which has the advantages of comfort and safety. ABS＋+double-loop pneumatic braking+dead hand braking+exhaust valve EVB braking system also performed well, with front warning system (LDWS), lane departure warning system (FCWS), vehicle-vehicle interconnection+＋GPS navigation, electric heating and widening exterior rearview mirror, constant speed cruise, reversing radar and reversing image as standard.

The layout of the soft leather wake-up sofa in the reception area can meet the needs of many people, and the deck sofa with pneumatic lifting dining table can be turned into a sofa bed; Fixed seat belts protect the personal safety of passengers during driving. The cushion is thick, and the curved backrest also provides a certain sense of support. Overall, the ride comfort is good; Two independent push-out windows on the inner wall of the sofa provide lighting and ventilation; Mitsubishi Heavy Industries inverter air conditioner (single cooling) has fast refrigeration effect and can adjust the temperature manually; Hanging cabinets are convenient for daily storage.

Solid wood in the car (red oak, USA) with brushed aluminum furniture+teak floor leather for environment-friendly RV; In terms of layout, the layout structure design of seating sofa+pneumatic lifting dining table+solid wood combined cabinet+bathroom+bed with transverse rear is adopted. The storage space of the whole car is very rich, which is highly practical for long-term outdoor tourists. The warm color atmosphere is closer to the home effect, so that members can feel the feeling of home even when traveling outside. The soft leather bag in the reception area can accommodate 4-6 people, and the sofa with a pneumatic lifting dining table can be turned into a sofa bed; Fixed seat belts protect the personal safety of passengers during driving. The cushion is thick, and the curved backrest also provides a certain sense of support. Overall, the ride comfort is good; Two independent push-out windows on the inner wall of the sofa provide lighting and ventilation; Heavy frequency conversion air conditioner (single cooling) has fast cooling effect and can adjust the temperature manually; Hanging cabinets are convenient for daily storage.

Fixed seat belts protect the personal safety of passengers during driving. The cushion is thick, and the curved backrest also provides a certain sense of support. Overall, the ride comfort is good; Two independent push-out windows on the inner wall of the sofa provide lighting and ventilation; Mitsubishi Heavy Industries inverter air conditioner (single cooling) has fast refrigeration effect and can adjust the temperature manually; Hanging cabinets are convenient for daily storage.

The solid wood combined cabinets in the kitchen area are designed in a sub-regional layout, separated by passenger doors. Different functions echo each other and make cooking orderly. The cabinet push-pull drawers are convenient for storing daily necessities and bowls. Other aspects are equipped with touch-type centralized control system+mechanical rocker switch, LCD TV, millet box, Japanese YAMAHA eight-speaker audio system (with subwoofer), range hood, microwave oven, Siemens induction cooker, 152L refrigerator for Sedford RV, Daewoo 3kg washing machine, Truma oil-fired heating and water-heating integrated machine, four-way monitoring, carbon monoxide/smoke alarm, etc. Indoor multiple 220V, 12V power sockets and USB charging interfaces can meet the daily charging needs. The bathroom adopts dry and wet integrated design, and is equipped with Sedford toilet, sink, toilet mirror, ventilator and shower head. Daewoo 3kg washing machine eliminates the time of hand washing and improves the efficiency of life; Waterway system: 400-liter clean water tank and 75-liter grey water tank. The water supply and drainage system of the whole vehicle has been treated with antifreeze to better adapt to the harsh environment such as extreme cold.

Vehicle configuration test drive experience consultation hotline; 156 5210 8800 Manager Zhao synchronizes WeChat

A father’s big hand is a child’s most powerful support. Reporter Qiao Junwei photo

　　Lao Dou, I love you in my heart!

　　Today is Father’s Day, but in the parent-child relationship in Chinese, few children express their love and gratitude to their father in person. According to the survey of Dayang. com, 91.5% people have never said "I love you" to their father’s face!

　　However, in the Father’s Day warm blessing launched by this newspaper yesterday, more than 70 children boldly expressed their feelings through newspapers, telling their fathers: "Dad, I love you!"

　　Yesterday, several fathers and children of different ages were interviewed by reporters, telling the feelings of father and son (daughter) in their hearts: the intimacy between father and son (daughter) when children were young; Adolescence challenges and rebelles against father’s authority; Gradually understand and accept the father after adulthood; After middle age, I empathized with my father … Every story is sincere and touching.

　　Our reporters Huang Rongfang and Shi Shanwei

　　Dad, I want to tell you

　　Silent love always has some regrets.

　　Nini is a 6-year-old first-year student

　　"I often say,’ Dad, I love you’"

　　My father is very strong. Therefore, he hugged me when I was a child, because my mother was weak! Grandma said that when I was a child, my father always took me to sleep at night because my mother worked the night shift. I always wake up in the middle of the night to eat milk, go to the balcony to see the scenery and go downstairs to play. My father makes milk powder for me every night and plays with me in the middle of the night. Grandma said that at that time, my father shook me while sleeping with his eyes closed! Because he is so sleepy!

　　Dad loves telling jokes and has many ideas, so I like playing games with him very much. When I am unhappy, he will say, "I will count to three, and you will definitely laugh!" " However, before counting, he always deliberately said, "Keep your mouth shut! Keep your face tight! I’m going to count! Get ready … "As a result, I can’t help laughing before he starts counting.

　　Now, my father is more and more strict with me. He doesn’t like me crying. Sometimes I dawdle and don’t do my homework, and he will yell at me. Dad always said that my mother spoiled me too much, saying that loving mothers often failed.

　　Unlike mom, dad always says, "Baby, I love you so much!" " He doesn’t say such disgusting things very much. He sometimes calls me by my first name instead of my nickname. However, I still feel that he loves me very much Therefore, I will often say to him: "Dad, I love you!" "

　　Iowa is a 16-year-old junior high school student.

　　"My father and I basically have no intersection."

　　My father is in the clothing business in Hengjiao, Baiyun District. He does his business and I go to my school. They are irrelevant. I was introverted since I was a child, and I didn’t like to talk. My grades in primary school were average. Dad’s discipline for me is in the primary school stage, and I have a few words of praise for my good grades; If you don’t do well in the exam, beat you with a stick.

　　When I was in the fifth and sixth grade of primary school, my father began to be indifferent to my grades. Every time he finished the exam, he would only ask, "Did you do well in the exam?" Every time I answer "average", he doesn’t bother to ask. Since junior high school, I have been at the bottom of my class in every exam.

　　Because of my poor grades, my father never held out much hope for me. Now that the senior high school entrance examination is over, I did badly in the exam again. Anyway, there is no hope of attending high school. Dad has planned for me to go to a technical school and major in business English. He said he could do clothing business with him in the future after he graduated from English. Since he has made a decision for me, I don’t have any complaints, so I just chose a technical school in Liwan District and started school in two months. Unfortunately, you can’t live on campus then, but you have to live with your parents.

　　In fact, I know that my father, like my mother, is very kind to me. He remembers my birthday every year and cooks a delicious table every time. When I was in the fifth grade, my father bought me a computer for 8000 yuan. But I don’t think he cares about me, and I seldom talk to him if I’m okay. There is basically no intersection between us.

　　Mr. Zhang is a 45-year-old civil servant

　　"Never let the other person know his inner love."

　　It was only after I became a father that I gradually understood my father, who I had never understood before, and I became more tolerant of my father. But my father is depressed now, and he is clamoring to go to a nursing home, which makes me very sad.

　　When I was young, I always thought that my father was nothing, and even looked down on him, thinking that he had worked all his life and had never made it. It was not until I was middle-aged and had the burden of life that I slowly accepted my ordinary father. I began to ask for his advice on things I had never discussed with him before.

　　A few years ago, my mother died of illness, and my 75-year-old father was like a different person, always losing his temper with his family. When he is alone at home, he drinks to relieve boredom, and he doesn’t drink much. When he drinks a little, he gets drunk, and when he is drunk, he swears everywhere.

　　Last month, my father went to Guangzhou Friendship Apartment for the Aged to see a friend. He saw many old people playing mahjong together, talking and laughing. When he got home, he told me that he would move in. I didn’t agree at first, but when I persuaded him, he got angry and had a "cold war" with our family. Finally, I had to give in and send him to an apartment for the elderly.

　　On the way to send my father to the nursing home, I remembered that when I was still at school, my father sent me to live on campus, and my heart was very unpleasant. I know that my father has always loved us, and we certainly love him. However, we never seem to let each other know this.

　　No matter how busy you are, there must be room for family ties.

　　In the interview, the reporter found that the childhood of children is the golden period of close communication with their fathers. Children at this stage, both men and women, worship and are close to their fathers; The period when the relationship with the father "deteriorates" is the child’s adolescence. At this stage, the children who enter the rebellious period turn from worship to disappointment, and because the father’s discipline of the children is relatively strict than that of the childhood, many children will even have resentment, especially the adolescent son is more likely to "turn against" his father; What is intriguing is that when children are adults, especially when they are parents themselves, their relationship with their fathers will mostly "warm up", and they will gradually understand the hardships and hardships of being parents. When they are in middle age, when they also encounter their children’s adolescence and career setbacks, they will understand their fathers’ feelings in those years and will tolerate and even protect their elderly fathers.

　　Li Ben, an associate researcher at the Provincial Academy of Social Sciences, said that in fact, there is also a "magnetic field" between father and child. "No matter how busy you are, you must leave room for your family." Li said that a warm home can increase a person’s happiness.

　　Son, I want to tell you

　　I hope you always stare at your mobile phone on the phone.

　　Zuo Haoming is 34 years old and the daughter of a company employee is 5 years old.

　　Education is too utilitarian and forgets the communication of the heart.

　　Man is really a strange animal. When your daughter is still in your wife’s belly, what you expect every day is that she can be born healthily and safely. Once your daughter is born smoothly, your biggest concern is that she is smarter than others. As soon as my daughter was full moon, I held her all over the community to play: watch the sunrise and sunset, count the stars to distinguish the moon, divide it into east, west, north and south, climb Baiyun Mountain in heavy rain, swim in the open-air swimming pool against the north wind, and even borrow a fallen leaf and a hydrogen balloon to make up stories for my daughter …

　　As my daughter grew up, I found that the magic of "education" diminished, and my daughter even refused to play with me. Because she doesn’t think it’s fun to be with me. I gradually realized that what my daughter wants most is for me to play and be crazy with her. I pay too much attention to "education" but forget the importance of communication. What is the difference between this and my parents? Looks like I’m not immune either.

　　Wen Tianpeng (pseudonym as required) 46-year-old civil servant’s son is 16 years old.

　　Beat him and scold him, but my heart ached.

　　In fact, in the process of raising my son, I worked as hard as his mother. When my son was a child, I was omnipotent in his mind, and he adored me.

　　My position in my son’s heart has been shaken since he was in the second day of junior high school. He laughed at me for being old-fashioned and complained that I was useless, saying that his classmate’s father had been promoted to director, and I was still a small chief clerk. He surfed the Internet, played truant and fought. I asked him why, but I wouldn’t understand what he said. Maybe too many things go wrong, and my temper is getting worse and worse. Isn’t it true that menopausal fathers are often incompatible with their adolescent sons? We are now. I often scold him, and sometimes I can’t help hitting him. He is also stubborn. He was scolded and went his own way. Looking at his wronged and hateful eyes, my heart ached.

　　Xie Zhiping 75-year-old retiree’s eldest son is 45 years old.

　　I just want to hear my son’s voice.

　　In the past, I was the secretary of the Party Committee in the factory, and I was an "authority" whether in the factory or at home. At that time, because of my busy work, I had little communication with my three sons, so I asked my wife to tell them everything.

　　Things changed from the year I retired. At that time, the two sons had formed a family, and the younger son got married and moved away in the third year of my retirement. I feel empty. A few years later, my wife passed away. Now only on holidays will my children and grandchildren come to see me. I used to be tough, but now I am extremely dependent on my son. If the faucet is broken, I will call my son to fix it. Even if I want to change my hairstyle, I will ask one by one. Actually, I just want to see them and hear their voices. I often stare at my mobile phone in a daze. Sometimes, when my son calls, I am happier than the holidays.

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