"October Siege" was a dream of the multi-talented Hong Kong filmmaker Chen Desen ten years ago. The reason why it is a dream is that no one has dared to pay for this luxury dream for ten years. The appearance of Chen Kexin finally made this dream a reality.

　　"October Siege" will be released simultaneously across Asia on Dec. 18, 2009. The release date was announced by the film’s executive producer, Chen Kexin, at the film’s opening ceremony on April 13. "I was stunned when I heard it," the director, Chen Desen, recalled. "After so many years of filming, Chen Kexin dared to set a release date before it was even turned on."

　　For a movie, this kind of domineering is indeed a bit incredible, after all, the schedule it preempts is the diamond file in the golden file. But "October Siege" should have such an imposing manner. In addition to the dreamy lineup of "Nine Emperors and One Queen", it also restores the 1905 "Hong Kong Central" with an unprecedented 1:1.

43 million, a city

　　43 million, about the production cost of a medium-sized film, but in "October Siege", this money is just enough for a location – Central, Hong Kong in 1905. 4,000 plaques, 3,000 props and costumes, 500 houses, 200 shops, more than 300 workers worked day and night for more than a year.

　　"Before, when I made a blockbuster costume film, I rented a studio to renovate it and started it. I could build a city for a movie. This is the first time," said Mai Guoqiang, the film’s art director. "This is not a shell project. There is Victoria Harbor, Queen’s Road, Stone Street, and underground secret passages that you can’t see. Even the bottle of soy sauce in the shop window and the rice in the rice bowl of the grocery store are real guys."

　　"October Siege" was a script that Chen Desen completed 10 years ago. It started filming twice and died twice. In the past ten years, countless people were optimistic about this story, but because there was no budget for the city, the filming plan was stranded. Until Chen Kexin appeared.

　　With this city, the mainstream commercial blockbuster takes it to another level. "To build a city, not only can the audience touch the details of history, but also let the actors feel that they are in Hong Kong, they are living in 1905 Hong Kong Central," Chen Kexin said.

6 bald heads, 5 disappearances

　　In order to meet the needs of the plot, six actors, including Wang Xueqi, Donnie Yen, Nicholas Tse, and Hu Jun, had to appear bald in the film, so the two directors set a "three-light policy" of shaving, polishing, and polishing for the "skinheads". For a star, shaving his head not only means sacrificing his image and giving up endorsements, but also means that he cannot take on other films for a long time.

　　However, the bald head was just the beginning of the "whole person". In Chen Kexin’s words, the movie "October Siege" was really "destroying people tirelessly". They raised Hu Jun’s nose and shaved his eyebrows, so that Hu Jun’s daughter didn’t dare to recognize her father when she saw him again; they scarred Nicholas Tse’s eyes, pasted wind ears, and let him pull a cart on the concrete floor naked in the July sun; they let Donnie Yen play a bad gambler, who was beaten into a bread face by a Thai boxing master in the film; they let Leung Ka Fai fall down dozens of times on the stone street, just to take a shot; in order to seek truth, let Wang Xueqi sprint 100 meters on the stone street; in order to have an effect, let Li Yuchun break a piece of glass with his hands repeatedly without any protection; let Zhou Yun dress up as a limp and run wildly on Queen’s Road, and let Fan Bingbing face the camera??

　　Every actor did it without complaint. Chen Kexin and Chen Desen are making dreams, and they help to realize them together.

24 hours in a row

　　The story of "October Siege" is not complicated. On October 15, 1905, Sun Yat-sen returned to Hong Kong for the first time after being expelled by the Qing government for ten years. In order to ensure the safety of Sun Yat-sen after his arrival in Hong Kong, Chen Shaobai, the president of China Daily, entrusted Li Yutang, the richest businessperson in Hong Kong, to assemble six bodyguards to resist the 500 killers dispatched by the Qing court.

　　The story focuses on 24 hours, which sounds like a Republic of China version of "Saving Private Ryan". It is the same as Tom Hanks’ rescue team. This group of bodyguards do not know who they are going to protect, and they have not used a calculator to calculate whether it is worth it to risk a person’s safety with six lives.

　　But in their bodies, there is a little difference – Nicholas Tse plays the rickshaw driver A Si, in order to protect the safety of the master and the young master; Donnie Yen plays the gambler Shen Chongyang, in order to let his daughter, who has not seen him since birth, know that he has such a father; Battle plays the street vendor Wang Fuming, in order to return to Shaolin openly; Li Yuchun plays the actress Hong, in order to find his father’s enemy; Liming plays the beggar Liu Yubai, in order to regain the dignity of life in front of the woman he likes; and Wang Bojie plays the young master Li Chongguang, in order to prove that he has grown up at the age of 17.

　　It was not so much that these bodyguards were loyal to the country and the revolution, but rather that they were loyal to themselves and their ideals. It was not so much that these bodyguards were brave and fearless, but that they were simple and easy to fight. Therefore, in their eyes, this defense battle seemed simple and passionate, and of course, it was necessary.

　　Chen Desen repeatedly stressed that he was not making a movie about Sun Yat-sen, because Sun Yat-sen’s great achievements have long been decided. What he wanted to shoot was the love and righteousness, love and hate of that era. He hoped to make the audience remember some unfamiliar names, some little people who you will never notice, never have anything to do with greatness, but have been constantly knowing themselves and breaking through themselves. "They are the true coordinates of an era."

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Huawei P60 Supreme Edition 5G mobile phone is shocked to the market, 16GB + 256GB storage configuration, the current price of JD.com is 3799 yuan, a direct drop of 400 yuan, the original price is 3799 yuan, and the hand price is 3799 yuan! In terms of products, Huawei P60 Supreme Edition adopts an exquisite appearance design, with a total of three color schemes of black, blue and gold available. The thickness of the fuselage is only 8.26mm, the weight is light to 178g, and the grip is comfortable. In terms of screen, it is equipped with a 6…

Actresses go out in the street

1905 movie network news　In this era of universal fitness, female celebrities in the entertainment industry not only have to act and shape, but also make continuous efforts to maintain their figure. Sports and fitness have also become an inevitable part of their daily life. Yuan Shanshan, Guan Xiaotong, Xu Dongdong, and Jolin Tsai are all healthy actresses who love sports.

　

Yuan Shanshan draws countless fans with her "vest line"

Yuan Shanshan’s vest line is eye-catching

From getting out of the entertainment industry and being hacked by the whole network, to turning over to become a vest line Muse through fitness inspiration, in this era of looking at the appearance and looking at the figure, Yuan Shanshan has successfully attracted countless fans with the "vest line". And her daily wear is a sports suit, elastic leggings and a black casual coat, not only a big show vest line but also a star style.

　

Guan Xiaotong Daxiu A4 waist good figure at a glance

Guan Xiaotong 4A waist

As a new generation of Xiaohua, Guan Xiaotong is also a fitness enthusiast. Whether in the play or outside the play, she attaches great importance to sports. She puts on a ponytail and gloves, wears a casual sports suit, and shows off her A4 waist. At the same time, Guan Xiaotong’s good figure is also at a glance.

　

Xu Dongdong’s small waist and career line attract attention

Xu Dongdong’s business line attracts attention

As one of the "Four Sexy Muses", Xu Dongdong’s devil figure is well-known. In order to maintain a good figure, Xu Dongdong also put in a lot of effort. Night running is a regular thing.

　

Jolin Tsai "Dance Diva" sings and dances well

Jolin Tsai

Jolin Tsai has the title of "Dance Diva" in the entertainment industry, but this title of "Dance Diva" is not for nothing, but she has earned it through years of hard work, not only can sing and dance, but also yoga running is easy to grasp. Jolin Tsai’s sportswear is mostly shown in a small vest with seven-point elastic pants, which is very simple and generous.

Falling in love with a workplace shell is a common problem in many domestic industry dramas. Such works always ignore the basic principles of laying the groundwork for details and then talking about plot changes.

Another drama about the working life of state security personnel has sparked heated debate – "Eye of the Storm".

Yang Mi + Urban Anti-Spy, it is difficult not to worry the audience about the performance of this unpopular new work. The rating of Douban 6.1 also shows the game between the popularity of actors and the quality of works in the streaming media era.

This article contains spoilers.

1

As the head of the investigation department of the National Security Bureau of Shuangqing City, a quiet life is not quiet at all.

The National Security Bureau of Shuangqing City received intelligence that commercial spies were preparing to infiltrate secretly.

Time is tight and the task is heavy. In the huge monitoring center, the quiet in professional attire began to invest in the intensive control and investigation.

Although they knew that the commercial spy was nicknamed "Explosive", the specific intelligence did not clarify the purpose of his trip, and the quiet group kept their nerves on edge at all times.

From the moment he got off the plane, "Blaster" Chen Can showed a strong anti-reconnaissance awareness.

Driving to change lanes frequently, then driving into a shopping mall near the subway, changing your gait when taking the subway, it looks like a cunning opponent.

Of course, in the face of Chen Can, the four action teams quietly led also showed the excellent professional ability of the national security personnel.

Before the start of the operation, the team leaders briefed each other on the table and the operation, and the division of labor was clearly followed at airports, highways, and shopping malls.

However, Chen Can finally used the subway to hide in the crowd, mobilized the Heavenly Eye system to find the quiet of the spy, but still lost the other party’s whereabouts.

If the operation failed, it was inevitable that they would receive training, but Quiet argued for some doubts: Since he had known that the "Blaster" was going to enter, why was the entire operation so temporary and hasty?

The leaders of the city bureau finally told the truth after the operation was over.

The target of the "Blaster" entering the country is DS ore, a controlled resource used for precision guidance. Once it is controlled by those who are plotting, the country will lose its strategic initiative.

The provincial government had long been aware of the whereabouts of the "Blaster", and tracked him to Shuangqing City to make Chen Can relax his vigilance through a "cat and mouse game", so that he could lure out the real buyer of the behind-the-scenes transaction.

As early as when he boarded the plane, Ma Shang, a national security elite sent by the provincial government, had already sprinkled a liquid radioactive isotope tracking device on Chen Can. This tracking technology could quickly lock onto the target within 300 meters, providing important information for the national security personnel.

This also means that the quiet of the university love and Ma Shang will reunite due to the "Storm Eye" operation to track down the DS transaction, and start a complex investigation and emotional entanglement.

2

Whether it is a spy drama with a sense of age or a spy movie depicting a handsome agent, they all tend to emphasize plot reversal. "Storm Eye" also creates tension through light and dark lines.

At the beginning of the pursuit of Chen Can, the quiet party was a bright line, which not only showed the daily work of the national security personnel, but also created a step-by-step arrest atmosphere.

On the other hand, Ma Shang was the dark line. He disguised his identity to contact Chen Can, and skillfully installed the tracking device to achieve the purpose of fishing for big fish.

Subsequent development, quiet and Ma Shang have become almost synonymous with the interaction of light and dark.

Apparently, Chen Can’s arrest alerted the DS buyer, so Quiet began a public investigation.

DS ore is mostly owned by the city’s most famous company, Dinghua, and its founder, Miao Huanyang, is also a well-known entrepreneur, but recently the ore is flowing into a small company owned by his future son-in-law, Jia Changan.

Quiet led a team to check the DS ore reserves many times. Unexpectedly, Jia Changan "committed suicide" in a few days.

The conversion of economic cases to criminal cases indicates that there are indeed many interest groups involved in DS ore.

In order to find out the case as soon as possible, in addition to quickly analyzing all the information obtained by public means, the "Storm Eye" operation also laid out a dark line – sending Ma Shang to Dinghua to apply for a personnel supervisor.

It was not easy for him to "descend from the sky". In order to enter Dinghua logically, Ma Shang, who had been hiding his real work from his family, lied to his father that he was going to return to work in Shuangqing, which made his father, who was not good at worldly sophistication, help him use his personal connections with Miao Huanyang.

However, before Ma Shang joined Dinghua, he was in opposition to other factions in the company because of the competition for this position.

This means that while Ma Shang is looking for clues and identifying the identity of the undercover, he also has to solve various workplace problems and face no small test.

As Quiet and Ma Shang dug out the truth bit by bit, a multinational commercial espionage organization slowly emerged. They used disguise techniques, beauty schemes, and other means to seize scarce resources for their own benefit.

Under the strong pressure of this mysterious organization, Dinghua’s insiders became undercover agents and gradually walked towards the abyss of crime.

And the national security personnel who have traveled to various battlefields have worked tirelessly to contend with them and complete their hidden and great sacred duties.

3

Showing the normal work of national security personnel is the most unique setting of "Storm Eye".

In real life, these unsung heroes often hide in unexpected detection lines, and even the martyrs who died are not publicly identified. Most people even live incognito in peacetime.

Like the quiet that has been troubled by the case several times, even when I go home and enjoy mother-daughter time with my mother, I am always unable to express my stress and confusion to my mother due to disciplinary requirements.

In order to avoid this embarrassment, the male protagonist Ma Shang directly chose to hide the truth from his parents.

They do their best for national security, but they also sacrifice their emotions for their mission. They seem to be able to play a lot of people, but they rarely have the opportunity to be themselves.

In addition to each living individual, "Storm Eye" also showcases many unexpected high-tech methods. Criminals can steal all the information by simply placing a teacup next to the computer, while the ever-advancing eye technology has become a versatile helper for hunting and arming.

Unfortunately, even if "Storm Eye" takes over the burden of veteran national security dramas such as "In Silent Place" and "State Secrets", and upgrades the content with a sense of technology for this profession, the casting does hold back.

Although you can see Yang Mi’s efforts in fighting seriously, the original sound lines are too blunt and the expression changes in acting are less, which makes Quiet no different from the "tool man" Tu Ling in "Assassination Novelist".

It seems that in order to make the stars better business, "Storm Eye", which has partially deleted the male and female main love lines, will still increase the plot of rekindling old feelings in the process of solving the case. There is publicity, but it is often unrelated to the main line and very disconnected.

The novelty and immaturity of "Eye of the Storm" prove that the national security theme is a niche field worthy of creators to explore, but if we want to create our own "Homeland Security", it is not enough to rely solely on high-tech and the characteristics of the times. How to balance traditional love and professional characteristics and choose actors suitable for the drama style is still a problem that the director needs to ponder carefully.

After all, the audience’s eyes are sharp, and every detail and every breakthrough will be rewarded with good word of mouth.

The pictures in this article are from the Internet

@Movie

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Peng Yuyan’s firstThe stills were exposed at the Berlin International Film Festival

1905 movie network news Peng Yuyan’s first "Incense of the First Furnace" stills were exposed at the Berlin International Film Festival. He was seen wearing a white sleeveless jumpsuit, showing off the perfect arm muscles and uninhibited expression. In the film, Peng Yuyan will challenge the playboy Qiao Qiqiao to stage a love-hate relationship with Ge Weilong played by Ma Sichun.

"First Incense" boot photo

The movie "First Incense" is based on Zhang Ailing’s novella "Agarwood Crumbs · First Incense". It tells the story of Ge Weilong, a female student from Shanghai, who goes to study in Hong Kong and lives in the home of his aunt, Mrs. Liang, but is trained by Mrs. Liang as a social bait. Finally, Ge Weilong marries his son-in-law brother, Qiao Qiqiao, and becomes a tool for making money. The film is directed by Xu Anhua, and this is her third time shooting Zhang Ailing’s novel after and after.

Yin Fang’s "First Incense" finishing photo

It is reported that "The First Incense" also brings together actors such as Yu Feihong, Zhang Junjun, Fan Wei, Liang Luoshi, Zhang Jianing, Yin Fang, Qin Pei, and Bai Bing, and the film will be released in China in 2020.

　　　 The new film "Sword Rain", produced by John Woo and directed by Su Zhaobin, held a press conference in Hong Kong on the 29th. Woo and Su Zhaobin led the actors: Michelle Yeoh, Zheng Yusheng, and Yu Wenle, who attended together. Michelle Yeoh has announced in advance that she will not accept interviews independently, and seems to want to avoid talking about the peach news about her younger brother and Cai Huimin. The reason why Michelle Yeoh collaborates with John Woo this time is because many years ago in the United States, when they thought it was difficult to find a good script, she admitted that she has been eager to cooperate with John Woo, but unfortunately there is no chance. After many years, she feels so happy to finally get along on the big screen, and all the actors are like "developed". Speaking of his partner Zheng Yusheng, Michelle Yeoh praised him and said: He is very diligent, and he will keep practicing Mandarin when he is not buried. In the play, he reads all the dialogue in Mandarin, and he also works hard to practice swordsmanship, which makes her feel embarrassed.

　　　 Zheng Yusheng greeted and introduced himself to the media present in Mandarin. Regarding Yeoh’s admiration, he said: As a woman, Yeoh has her own style, is a good cooperation and responsible actor, she will show her best side, which impressed him deeply. She has a good heart and character, and she is a good girlfriend. After saying that, the two dragged their hands, and Yu Wenle smiled and pointed out that Zheng Yusheng was too late. When Zheng Yusheng learned that Yeoh had a good boyfriend, he asked Yeoh: Can I make an appointment in the next life? Yeoh was so happy that she couldn’t close her mouth with a smile.

　　　 John Woo was asked if there was any pressure to shoot "Sword Rain"? He admitted frankly: There has never been any pressure at the box office, and the most important thing is that the audience is very happy to like it. "Sword Rain" has been highly praised in mainland China, Europe, America and Hong Kong, and it sold better than "Red Bi" in Europe and America. It cost tens of millions of dollars more, which made me a little jealous… But it’s all his plays, so I don’t have any worries about the plays.

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A few days ago, the official released a new official map. As an annual redesigned model, the car has added a car paint color scheme, and blackened the LOGO, wheels, window trims and other places. As the time to market approaches, the new real car has also been exposed.

From the design point of view, the new model M5 has made a series of adjustments to the front face and details, among whichThe extended range version also adopts a closed front face design, and the air inlet is reserved below. At the same time, the Logo and wheels of the car head are blackened and equipped with red brake calipers.Everywhere caters to younger consumers.

However, at present, the car has not exposed specific power parameters. It is reported that the new car will be officially released at the auto show, and the price should be adjusted accordingly. What do you think of the comparison? How much do you think the new M5 should cost? Welcome to leave a message in the comment area to discuss. See you next time.

　　The homogeneity of goods is serious, and the quality is also criticized by consumers

　　The ten dollar store standing at the crossroads

　　"I love going to the ten-dollar store because I know I can afford everything in it," Xiaolin told reporters. But recently, she found that in the ten-dollar store she frequented, there were fewer and fewer real 10-yuan items, and earphones that used to cost only 15 yuan had risen to nearly 50 yuan.

　　In the past two years, grocery stores represented by "Mingchuang Premium Products" have blossomed everywhere. Some small goods such as headgear and tableware have been delicately packaged and placed in bright stores. Most of them sell for less than 10 yuan, which is very popular with consumers. However, recently, reporters visited a number of small commodity stores and found that the proportion of goods within 10 yuan has dropped significantly, and 100 yuan goods have gradually entered the room. Some products are not only seriously homogenized, but also criticized by consumers. Some stores also rely on "fake discounts" to attract consumers.

　　Experts say that today’s consumer demand is changing very fast, and the ten yuan store is also standing at a crossroads, and the goods are being upgraded and graded rapidly. In such a market, it is difficult for the ten yuan store to maintain the goods at a certain price for a long time. The operators of the ten yuan store also use 10 yuan goods to attract customers, and use higher-priced goods to profit.

　　Mingchuang Premium: less than one-third of the 10 yuan product

　　Last Tuesday evening, the reporter visited the Mingchuang Premium Store on the first floor of Yuedu Hui Shopping Mall in Xicheng District. The store has a wide range of kitchen and bathroom utensils, small household items, electronic products, and other products, and the sales prices are also uneven. Most small daily necessities are 10 yuan, the price of toys ranges from 25 yuan to 50 yuan, and the price of electronic products is basically more than 30 yuan.

　　Mr. Zhu picked out a power bank priced at 89.9 yuan and was ready to go to the checkout page to check out. When queuing up, he opened the mobile phone shopping software and found that it was also a 10,000 mAh power bank, and the price of the Xiaomi brand power bank was only 79 yuan. Mr. Zhu, who quit the checkout line, put the power bank back on the shelf. "Xiaomi specializes in mobile phones and accessories. The quality should be more reliable than Mingchuang Youpin, but the price is cheaper than here."

　　Among electronic products, there is a small aromatherapy humidifier of 99 yuan that is very attractive. The machine is in the shape of a vase, and the bottle mouth emits light smoke. The bottle is equipped with a light, and the light will change to different colors. Then the reporter searched on Taobao and found that the price of an air humidifier of the same specification is between 50 yuan and 100 yuan. Customer Xiaomei told reporters that this aromatherapy humidifier looks similar to a certain humidifier of Muji, but it is cheaper, so it has attracted many people’s attention. But after buying it back, he found that the amount of fog is very small. In less than a few months, not only the light is not on, but also the spray is not sprayed.

　　Since its establishment in 2013, Miniso has entered large and small shopping malls, many of which are in prime locations. Open the map and the reporter can find nine branches of Miniso within a five-kilometer radius. Recently, according to several media reports, Miniso is planning an initial public offering, raising about 1 billion US dollars. As the business expands rapidly, many consumers say that Miniso, which originally attracted people with "10 yuan high-quality life", is now more and more expensive. The product with the most concentrated complaints is the mobile phone data cable. Several customers said, "The Apple mobile phone data cable that used to be only 15 yuan has now risen to 49.9 yuan, or even more expensive." The reporter found in the store that, as consumers said, the data cable was priced at 49.9 yuan and 59.9 yuan. Subsequently, the reporter randomly selected 50 products in the Mingchuang Premium Store, only 17 of which were priced at 10 yuan or less. These low-priced products were concentrated in the categories of daily chemical products and small household accessories.

　　Nomi Home Furnishing: I see the discount label but not the price discount.

　　Zhang Xiaoyang (a pseudonym), who often visits Nomi Home Furnishings, has been a little confused recently: the store is clearly full of yellow labels with "50% off for two pieces and 40% off for three pieces", and the store’s radio is also broadcasting "End-of-season clearance, some products are discounted". Zhang Xiaoyang specially asked the clerk which discounts were on, and the clerk waved his hand and said that the ones with the yellow labels were all discounted. So Zhang Xiaoyang happily picked up the discounted labels on the shelf, and in order to collect the 40% off quantity, she specially picked three pieces. "Because I am very familiar with this store, I always feel that the price is wrong when I walk out of the store, because the cashier didn’t give me a receipt at the time, so I went back to ask for it. After seeing it, I realized that I didn’t give me a penny discount." The checkout page explained that the labels on the shelves were for the promotion of the store, and it did not mean that the items below the labels would be discounted. "I feel like I’m being cheated. If the store didn’t put discounted labels on it, I would definitely not buy so many pieces."

　　At noon on weekdays last week, the reporter visited Nomi Home Furnishing, which Zhang Xiaoyang described on Qianmen Street. The store is simple and large, and it sells mostly women’s and children’s products. When the reporter asked whether the labeled goods were all discounted, the clerk replied: "Not necessarily."

　　Most of the stationery, snacks, tableware and other items sold by Nomi Home Furnishing cost 10 yuan or less, while many other categories, such as aromatherapy machines, speakers, power banks, etc., cost around 100 yuan. Ms. Wu, who was shopping with a full shopping basket, told reporters that what attracted her to the store was that the prices of many small goods were relatively close to the people, and there would be discount activities. "But not all goods are discounted, and the prices of many goods are indeed not cheap. Sometimes when you have a good time shopping, you will buy some expensive goods." Ms. Wu dug out a 239 yuan dress in the shopping basket and told reporters.

　　In the ten yuan store, there are a lot of "hundred yuan goods"

　　With the improvement of citizens’ consumption level, more and more well-packaged small commodity stores have opened into the mall. From sewing boxes, screwdrivers, rubber bands to earphones, speakers, humidifiers, the price of goods can range from a few yuan to 100 yuan. When the reporter visited, he found that many goods in the "ten yuan store" that are really priced within 10 yuan are concentrated in stationery, tableware, snacks and other categories. And other types of goods in the store are not cheap.

　　Unlike the aforementioned small commodity stores, which attract people with low prices and discounts, in the Jiumu grocery store, which is also blooming in major shopping malls, many products are more than 100 yuan, and only a few products are around 10 yuan. However, the chic design of the products still makes customers here crowded. The reporter found that the same size canvas bag is priced at about 40 yuan in the aforementioned grocery stores. The highest price here can be sold for 99 yuan. The price of children’s toys is mostly around 150 yuan. The price of various small accessories is also around 30 yuan. The goods under 10 yuan in the store are concentrated in the category of stationery, which accounts for a very small proportion. A mother and daughter were attracted by a pile of metal brooches, but when they saw the price of 35 yuan, they immediately called it "too expensive". A group of young people picked up the dinosaur gloves on the shelf and played with each other for a while, then finally dropped the gloves and left.

　　Founded in 2015, Ximei Eslite’s store design is very similar to that of Mingchuang Youpin: a white door face and a store logo with white characters on a red background. Last Friday afternoon, the reporter visited Ximei Eslite, which is located on the first floor of Soxiu City, Chongwenmen Street. At this time, there were more than a dozen customers in the store, all of whom were young women. The reporter randomly selected 30 items in the store, 12 of which were 10 yuan or less.

　　The ** (The Green Party) located in Guorui Shopping Center is located between the famous brand counters in the mall. According to the rough statistics of the reporter, only about 30% of the 10 yuan goods in the store.

　　Expert Reviews

　　Consumer demand changes rapidly, and it is difficult for ten yuan stores to maintain average prices

　　Why are there not many "ten yuan goods" in the ten yuan store? Yang Qingsong, secretary general of the China General merchandise Business Association, told the Beijing Evening News that this is related to the consumer market. "In the period of very fast economic development, it is difficult for small commodity stores to maintain most goods at a certain price and remain unchanged for a year or two."

　　Yang Qingsong said that according to the law, average price stores can actually achieve relatively large development when the commodity economy is relatively stable. Because at such a stage, market consumption is very stable, the price, variety and quality of consumer goods are in a state of balance, and the profit of average price stores can be relatively flat. However, in the stage of rapid economic development and large changes, there is no market for average price stores. "The momentum of Mingchuang Youpin was very strong in the first two years, but now consumer demand changes very quickly, and commodities are constantly being upgraded. In such a market environment, it is difficult to have the soil of average price. In order to attract consumers, Mingchuang Premium and similar small commodity stores need to constantly adjust and upgrade, and make changes in categories, and prices will also show diversity. "

　　As for the number of "100-yuan goods" popping up in the 10-yuan store, Yang Qingsong said that the general retailer’s strategy will distinguish between goods with passenger flow and goods with gross profit. For some goods, consumers are very sensitive to its price, and retailers will make enough low prices to attract consumers. For other goods, consumers are relatively less sensitive to its price, and rarely pay attention to how much more expensive this one is than that one, so such goods can be profitable.

　　Photo by our reporter, Xie Yuhang

　　● Although smart TVs have increased the range of options for watching programs, there are many problems that have been criticized in the use process. From on-off advertisements to membership nesting doll-style charges, from inconvenient use, unfriendly to the elderly to after-sales services that cannot really solve the problem, a series of "routines" of smart TVs need to be improved urgently

　　● The situation of paid viewing of Internet Protocol Television is very common, and some consumers are also willing to pay for watching their favorite TV programs. However, on issues such as how many dramas members can watch and the cost of membership opening, merchants should make clear prompts before purchasing, so that consumers can choose the corresponding service according to their own needs when purchasing, otherwise it is suspected of infringing consumers’ right to know

　　In order to solve the problems in the use of smart TVs, we should play the role of the market, advocate businesses and advertising business entities to pursue profits while assuming social responsibility, actively carry out internal compliance management system construction, consciously reduce or even eliminate some unreasonable and illegal phenomenon　　

　　"Why is it so troublesome to watch TV!"

　　Zhang Bingcheng, who lives in Langfang, Hebei province, complained from the moment he turned on his son’s new year gift – an oversized LCD smart TV – during the lunar new year holiday.

　　"It’s mandatory to watch advertisements when you turn it on, and you can’t skip it. The various icons on the homepage make people don’t know how to operate. It’s hard to click on a TV series, and you have to open a membership to watch the whole episode. In addition to the members of the TV itself, there are also various App members. If you want to watch satellite TV programs, you have to buy a set-top box to open a digital channel. Why is it so laborious to watch TV on a TV?"

　　In recent years, from cable to digital to the Internet, TV technology has developed rapidly. Today’s smart TVs have greatly increased the range of options for watching programs after being connected to the Internet. However, a recent investigation by a reporter from the "Rule of Law Daily" found that there are many problems that have been criticized in the use of smart TVs. From on-off advertisements to membership nesting fees, from inconvenient use, unfriendly to the elderly to after-sales services that cannot really solve the problem, a series of "routines" of smart TVs need to be improved urgently.

　　Boot and cut screen advertisements continue

　　If you want to watch the show, the matryoshka will be charged.

　　"Every time you turn on the TV, you have to watch an advertisement, and when you turn it off, you have to watch it again. Sometimes you have to watch an advertisement for a program on demand. I originally wanted to watch TV, but I was’hit head-on ‘by a long commercial advertisement." Ding Lei, of Wuxi, Jiangsu, told reporters that his smart TV would have a 30-second boot advertisement every time it was turned on, and every time he switched channels, similar advertisements such as "Watching TV members, limited time × × yuan a year" would automatically pop up, which made him very disgusted.

　　According to the "2021 Smart TV Switch Advertising Research Report" released by People’s Daily Online Finance and Economics Research Institute, more than 89.9% of respondents said that the smart TV in their homes contains switch-on advertisements, 86.09% of manufacturers do not set a "one-click cancel or close button" for switch-on advertisements, and 72.73% of respondents said "can’t bear it for a second".

　　It is worth noting that in 2020, the China Electronic Video Industry Association established the group standard "Smart TV Boot Advertising Service Specifications", which stipulates that "the total duration of boot advertising should not exceed 30 seconds, and the recommended advertising duration of this specification should be within 15 seconds." The Advertising Law stipulates that the use of the Internet to publish and send advertisements shall not affect users’ normal use of the Internet. Advertisements published in the form of pop-ups on Internet pages should be clearly marked with a shutdown sign to ensure one-click shutdown.

　　Although there are regulations for a long time, the reporter found in the investigation that smart TV advertising violations are still very common. Many smart TV advertisements are not only longer than 30 seconds, but also do not provide a shutdown sign in a prominent position, or even skip or close signs at all.

　　In addition to the advertising issue, many respondents said that the charging rules of smart TVs are a headache, "after spending money to buy a TV, you have to pay for it layer by layer".

　　Liang Jing, from Suzhou, Anhui Province, said in an interview that she now regrets buying a smart TV.

　　"At that time, the promotion was 4K ultra-high definition image quality and high fidelity sound system. Owning it was equivalent to having a home theater, and only when you bought it did you find that you need a member to watch almost everything." In the opening member interface displayed by Liang Jing, the reporter saw that the membership package that comes with the smart TV is 288 yuan per year, while the package season costs 148 yuan. The TV membership does not include other column members. If you want to watch the children’s channel, you need to open a children’s channel membership, which is 9.9 yuan for the first month of a continuous monthly subscription. The learning channel needs to open an annual card of 298 yuan. Variety, education, sports, and major program types want to watch.

　　The reporter calculated and found that if all the members of the smart TV itself are opened, the annual cost will exceed 1,000 yuan. In addition, if you want to watch programs on the TV through the online video platform, many content must be opened as a member of the online video platform to watch normally, and the member can only use it on the TV side, and it is not interoperable with the mobile phone side. For example, a platform gold member can use it on the three major platforms of mobile phones, tablets and computers. The annual card is 258 yuan, while the diamond member only has one more TV side. The annual card is 448 yuan, which is nearly double the price.

　　"Just like matryoshka dolls, there are small members in the big members, and there are special members when you buy small members. The rules for setting fees are to guide you to choose consecutive monthly subscriptions or direct annual subscriptions, otherwise it is not cost-effective. What’s more annoying is that once I opened a children’s channel for my child for one month, the operator automatically renewed the fee for the next month, and did not remind me in advance." Liang Jing complained.

　　On February 1, the reporter went to Binjiang Road Commercial Street, Heping District, Tianjin and consulted the sales staff of a number of smart TV stores as a consumer. The reporter noticed that the sales staff rarely mentioned the above topics if they did not take the initiative to ask whether there are boot advertisements, whether they need to open a membership to watch the program normally, and whether they charge and what the charging standard is.

　　Chen Yinjiang, deputy secretary-general of the Consumer Rights Protection Law Research Association of the China Law Society, believes that the current situation of paid viewing of smart TVs and Internet Protocol Television is very common, and some consumers are also willing to pay for watching their favorite TV programs. However, on issues such as how many dramas members can watch and the cost of membership opening, merchants should make clear prompts before purchasing, so that consumers can choose the corresponding service according to their own needs when purchasing, otherwise it is suspected of infringing consumers’ right to know. At the same time, various impractical programs that require members’ settings and payment settings with obvious "calculation" behavior may be suspected of forced consumption.

　　Many options are cumbersome to operate

　　Very unfriendly to the elderly

　　Returning to his hometown for the Chinese New Year this year, Wang Xu from Zhenjiang, Jiangsu, found that he couldn’t use his grandfather’s TV anymore.

　　"There are only three remote controls, one for Internet Protocol Television, one for cable TV, and one for a cable TV set-top box. I tried to switch from Internet Protocol Television to cable TV for a long time without success. Watching TV itself is for leisure, how did it become so troublesome to operate?" Wang Xu lamented.

　　Wang Xu said that unlike the previous cable TV, which can be watched when turned on, smart TVs and Internet Protocol Television operate like mobile phones. There are various options on the screen, and if you want to watch CCTV Satellite TV, you need to switch the receiving channel. "Now although there are more programs that can be watched after the TV is connected to the Internet, the’threshold ‘for watching TV is getting higher and higher. If you want to turn on the TV to watch the channel you want, it is like crossing a barrier. You have to click on countless options."

　　After interviewing many people in Beijing, Tianjin, Anhui, Jiangsu and other places, the reporter found that the vast majority of people who watch TV every day are the elderly, and for the middle-aged and elderly groups, the operation of smart TVs is obviously too complicated. Wang Xu’s grandfather calls his grandson for help every time he turns on the TV, while the neighbors are the children at home who adjust the TV to their parents every morning before going to work.

　　There are still many inconveniences. During the investigation, the reporter found that Internet Protocol Television has problems such as picture cards, picture deformation, and equipment use. Li Ping from Xinxiang, Henan told the reporter that if you open cable TV members to watch CCTV satellite TV directly through Internet Protocol Television, it will occupy home broadband, and sometimes there will be card phenomena when watching programs.

　　When consumers report to the customer service, some customer service staff do not ask or really solve the problem. The cable TV set-top box of Beijing citizen Li Fei’s smart TV is faulty. To switch channels, you must place the remote control within one or two meters of the set-top box and press it to respond. Changing the set-top box did not solve the problem. The maintenance staff said it was the problem of the system itself. The two sides communicated and pulled for several days, and the maintenance staff refused to repair it.

　　Multi-party collaborative comprehensive governance

　　Improve user TV viewing

　　The reporter retrieved relevant information and found that the problems existing in smart TV and Internet Protocol Television, especially the advertising chaos, have existed since the popularity of digital TV, and have been attracting attention for many years. Why haven’t these problems been effectively solved?

　　Du Leqi, chairperson of the Economic Law Research Association of Jiangsu Law Society and associate professor of Jiangsu University Law School, believes that this is the result of a combination of factors.

　　He introduced that the first is the mismatch between advertising laws and regulations and new types of advertising. With the rapid development of the Internet and digital economy, the advertising industry has also developed rapidly. Today’s advertising methods are more diverse, spread more widely, carry more content, and change more rapidly, which has exacerbated the proliferation of advertising. The embedding of digital or online platforms not only enriches the forms of advertising, but also enhances the concealment of advertising, making it more difficult to use relevant laws and regulations to identify advertisements. Second, there are deficiencies in government regulatory policies and efforts. In the process of law enforcement, government regulators have failed to truly crack down and strengthen supervision. In addition, the technical level of regulatory departments cannot match the market development momentum, and cannot prevent or detect problems in a timely manner.

　　"There is a lack of supervision in advertising industry organizations, social supervision organizations and individual consumers. The self-discipline review mechanism of the advertising industry in our country has not been able to form a complete and multi-level self-discipline system. There is no full-time self-discipline organization in our country, and the self-discipline function of member associations has not yet been perfected. The realization of advertising self-discipline function is mainly undertaken by advertising operators and advertising publishers, but driven by interests, it is difficult for individual enterprises as advertising operators and advertising publishers to be fair and law-abiding. Consumers play a small role in the specific supervision process due to lack of sufficient incentives and weak ability." Du Leqi said.

　　Experts interviewed by reporters believe that to solve the problems of smart TV, Internet Protocol Television advertising, high fees, and cumbersome operations, multi-party collaborative governance is required.

　　In the view of Zhu Xiaojuan, associate professor of China University of Political Science and Law, director and deputy secretary-general of the Commercial Law Research Association of the China Law Society, we should give play to the role of the market, advocate businesses and advertising business entities to pursue profits while assuming social responsibility, actively carry out internal compliance governance system construction, and consciously reduce or even eliminate some unreasonable and illegal phenomena. The Interim Measures for the Management of Internet Advertising and other relevant laws and regulations need to strengthen the targeted adjustment of illegal acts.

　　"In terms of legal responsibility, administrative responsibility is the main one and the amount of punishment is too low to play a deterrent role. The amount of fines should be increased. At the same time, it is appropriate to increase the provisions of civil liability to give full play to the role of legal responsibility. In addition, the lack of administrative management system based on geographical jurisdiction and pre-event supervision power, coupled with the use of technology, affect the effectiveness of administrative supervision. Information sharing and administrative cooperation mechanisms should be established to save the cost of transferring jurisdiction. We should also strengthen pre-trial spot checks and supervision to force relevant entities to standardize behavior. At the same time, we should strengthen the application of technology to actively detect advertising violations and investigate and deal with them in a timely manner. We should also give play to the self-discipline and leading role of industry associations, urge industry associations to formulate industry norms, strengthen industry self-discipline, and promote the healthy development of the industry." Zhu Xiaojuan

　　In the opinion of Tang Wei, a lawyer at Beijing Yinghe Law Firm, for the elderly, the complex membership system is not conducive to their understanding, and smart TV merchants should clearly prompt and guide. For example, issues such as mobile phones, tablets and TVs cannot be used universally are often prone to disputes, and they should clearly indicate the scope and channels of viewing after purchasing such members when charging to avoid disputes.

　　With the consensus that "most TVs are now watched by the elderly", many respondents hope to make smart TVs and Internet Protocol Television senior-friendly. Some people suggest that some positive TV dramas suitable for the elderly should be watched for free. Others believe that radio and television, the three major operators can make their IPTV set-top boxes into TV applications like other apps, and put them in the TV application mall. Users who need them can directly download and install them, which can "control" everything with one remote control like before.

　　Zheng Ning, director of the Law Department of the School of Cultural Industry Management, Communication University of China, believes that with the arrival of the aging society, there are more and more elderly audiences, and it is necessary to carry out the senior-friendly transformation of smart TVs, which is not only the need to implement the elderly rights protection law, but also can reduce the digital divide.

　　"Operators can consider broadcasting some movies and TV dramas that contribute to the construction of a good family style and a clean culture, and the government can also use subsidies, grants, tax exemptions and other means to encourage the broadcast of such films, so as to spread the core socialist values," Zheng Ning said.