1905 movie network news　Last weekend (05.10-05.12), the box office revenue in North America totaled 169 million US dollars, which was 15.2% lower than that in the previous week. Four new films including Pokémon Detective Pikachu were on the list. The Marvel superhero blockbuster Avengers: Endgame, which was released for three weeks, kept the top spot with a total of $63.05 million in three days under the situation of a big drop in box office. Followed by Pokémon Detective Pikachu, the world’s first "Pokémon" live-action movie, which grossed 58 million dollars in three days. Anne Hathaway’s comedy "The Stealing Woman" edged out "The Intruder" and "The Long Process" at the box office of $13.53 million, ranking third. At present, Avengers: Endgame’s North American box office has exceeded $723 million, which is about to break Avatar’s record of $760 million.

New film: Pokémon Detective Pikachu’s first week of 58 million followed closely by "Reunion 4"

Recommended star rating in Pokémon Detective Pikachu: ★★★★

Recommended star rating for Stealing the Heart: ★★

According to the adaptation of Nintendo 3DS’ 2016 game of the same name, the first live-action movie jointly produced by Legendary Pictures and Warner Bros. opened in 4,202 theaters, and earned a total of $58 million at the box office in three days over the weekend, which also broke the first week’s performance of $47.7 million, making it the best movie in the first weekend. Although the film has a slight lack of media reputation, according to the statistics of CinemaScore website, the audience still recognizes that the performance of the film gives a good score of A-. In a series of game-adapted movies, Pokémon Detective Pikachu is the sixth movie with a score higher than B, among which three A- movies are also from the "Pokémon" theatrical version produced by Warner, and the other two are and.

Pokémon Detective Pikachu’s box office on Friday’s opening day was 20.63 million, which was better than the 16.06 million of "Reunion 4". However, in the following two days of the weekend, the performance of "Reunion 4" rebounded and finally defeated "Pikachu" for three consecutive victories with $63.05 million, holding the top spot. The media predicted that Pokémon Detective Pikachu would end up in the range of $145 million to $165 million, and the global box office of the film reached $103 million last weekend. In addition, the Japanese region took the lead in opening the film on May 3, and the cumulative overseas box office of the film is currently $112 million.

Anne Hathaway and Rebel Wilson co-starred in the comedy, which took a total of $13.5 million in three days last weekend, ranking third. The audience showed that the performance of the film was acceptable, and gave a grade B. Among them, 72% of the audience were women, and nearly 70% of the audience were under the age of 35, which is also the group that women comedy films want to focus on. The film Cheerleading for the Old Lady, starring Jacki Weaver, diane keaton and others, tells the story of a group of retired women forming a cheerleading team in the community. It opened in 2,750 cinemas and earned $5.11 million at the box office. This result is not ideal for STX, the producer. Last week, although the film of the same company was pleasantly listed with a score of 8.6 million US dollars, it dropped significantly afterwards, and only recorded 3.9 million US dollars last week. Another new film on the list ranked ninth. It was released on a small scale before it was released, and then it was expanded to 1495 cinemas. However, it was not satisfactory at the box office, and it only earned $2.15 million in three days last weekend.

　Stealing the heart and stealing the woman

Although the super cute Pikachu ranked "Reunion 4" at the box office on the first day, it was not satisfactory in terms of media reputation, which seems to be unable to escape the curse that the game animation adaptation film has always been weak and stale. The comprehensive media score of the film on MTC website is 52, and the freshness of the film on rotten tomato website has barely climbed the passing line, which is currently 63%, which is 86% higher than the popcorn index of the audience. In terms of favorable comments, The Guardian said: "It was a surprise to enable the actor of Deadpool to voice Pikachu, which changed an ordinary Pokémon film into a family reunion." In terms of bad reviews, The Wrap said: "A cute and meaningful video game will not always be adapted into a movie with a good story." New york magazine said: "People who are obsessed with Baokemeng will want to find out, but there is no surprise in the whole film, which is not enough as a fascinating genre film, and there is not enough humor to make it a light comedy, which is more stupid."

Anne Hathaway and Rebel Wilson starred in the remake of the new comedy "Stealing Women" from 1988, and the reputation of the film was also contrary to the box office performance, and the film evaluation almost fell to the bottom. At present, MTC’s comprehensive media score is 36, rotten tomato index is only 16%, and IMDb score is 4.9. Rolling Stone magazine sharply commented: "Although Hathaway and Wilson play a pair of liars, the plot of the film is too mediocre, and the jokes are not grounded. The actors forcefully create a funny atmosphere but it is not funny at all. Everyone should be cautious about such a remake of a female role, and it is the audience themselves who are finally cheated. "

Another new film starring nicholas hoult and Lily Collins is equally worrying. The MTC score is 48, the rotten tomato index is 49%, and IMDb is relatively high at 7. In the favorable media evaluation, Entertainment Weekly said: "Holt played Tolkien with a quiet and romantic tension, and the appearance of the Hobbit tribe eclipsed all the eggs in the film." "Variety" gave a bad review and said: "This film shows solemnity and good performance, but in the end it has no substance. The practice of literary biographies has weakened its charm, relying entirely on the fickle text content and finally killing the spirituality of the film. "

Old film: Reunion 4 surpassed 723 million global box office and approached Avatar.

In terms of old films, the lack of stamina began to show in the third week, and compared with the decline of 58% in the second week, the decline last week reached 57.2%, and the cumulative box office income in North America was 723 million US dollars. Up to now, the global box office of "Reunion 4" has exceeded $2.4 billion, exceeding $2.1 billion and ranking second in the global cumulative box office list, while the gap with the first place ($2.78 billion) is gradually narrowing. At the same time, the film has ranked third in the historical box office list in North America, surpassing 670 million and 700 million dollars, only a small gap from the second-place Avatar’s 760 million dollars, and it seems only a matter of time to break the first-place 936 million dollars.

Intruder and The Long Process earned $6.6 million and $6.12 million, respectively, and dropped to fourth and fifth place. Captain Surprise, which has been released for 10 weeks, is near the top ten of the list, and the cumulative box office has reached 423 million US dollars. And "Thunder Shazan! "has fallen out of the top ten and slipped to the 12th place, with a cumulative box office of $137 million.

This week’s preview: keanu reeves’s new action film "Quickly Prepare for War" will be shown.

　Prepare for war quickly

This weekend (05.17-05.19), the third part of the action series starring keanu reeves will be released in North America.

John Wick’s third story "Quickly Prepare for War" produced by Lionsgate Film Company follows the second story "Quickly Attack", which tells the story that john wick, a super killer, was hunted down by the other side with a reward of 14 million yuan for killing a member of the killer organization "High Table", and killers from all over new york flocked to it. Like the previous two films, this film was rated as R-rated. The first film, John Wick, earned $14 million in the first week and $43 million in the end. The second film, Rush Attack, earned $30 million in the first week and $92 million in the end. We will wait and see whether the third film "Prepare for War" can surpass the first week box office of the second film and bring pressure to Pokémon Detective Pikachu under the current media reputation.

Another new film is also a sequel to the movie, a comedy family film directed by Gail Mancuso and starring Dennis Quaid, kathryn prescott and Henry Lau. The film tells the story that Bailey, the dog, will continue his mission, protect Ethan’s granddaughter through continuous life cycle under the entrustment of his owner Ethan, and regard Ethan’s love and companionship as the most important mission and significance, and finally help Ethan’s granddaughter to gain happiness. The previous film finally earned $64 million in North America, and the global box office reached $200 million. The sequel will also be released simultaneously in China and North America.

In addition, the new film directed by director Lai Lasso-Young will be shown in 2,000 cinemas, and the film "Prison by Fire" directed by edward zwick will be opened in small-scale cinemas.

According to the website of the Ministry of Industry and Information Technology on the 9th, during the Spring Festival (January 31, 2022 — February 6), the communication industry earnestly implemented the deployment and requirements of communication support for the Spring Festival and the Winter Olympics to ensure the safe and stable operation of the communication network and create a good environment for digital consumption.

First, mobile data traffic continued to grow rapidly.

The Spring Festival of the Year of the Tiger coincides with the opening of the Winter Olympics, with a strong festive atmosphere. The new way of digital life covers all kinds of social, entertainment and consumption scenes. Driven by this, the mobile Internet access traffic reached 4.349 million TB(1TB=1024GB) in the seven days of the Spring Festival holiday, an increase of 21.7% compared with the seven days of the Spring Festival in 2021, and the growth rate exceeded 20% for three consecutive years; Among them, the first two days of January 31st and February 1st were the peak hours, and the mobile Internet access traffic on that day was 589,000 TB and 654,000 TB, respectively, up by 18.2% and 18.6% year-on-year. At the same time, the substitution of mobile Internet services for calls and short messages has become more apparent. In the seven days of the Spring Festival holiday, the national mobile phone billing time totaled 53.17 billion minutes, down 3% compared with the seven days of the Spring Festival last year. The number of mobile short messages sent nationwide was 20.75 billion, down 2.1% compared with the seven days of the Spring Festival last year, of which the number of mobile short messages sent on January 31st and February 1st was 3.87 billion and 2.95 billion respectively.

Second, take multiple measures to ensure the safe and stable operation of communication networks.

During the Spring Festival guarantee period, basic telecommunications enterprises have invested a total of 237,000 support personnel and more than 30,000 vehicles, and adopted special support measures for epidemic prevention and control, key areas and key routes for holiday activities, including: making plans to deal with personnel flow and centralized business growth, and optimizing network resources allocation and expansion in advance; Do a good job in the service, installation and maintenance of the business hall to ensure the smooth demand of the physical business channels and the timely response of the maintenance channel services; Strengthen inspections and inspections, during which more than 400,000 kilometers of trunk optical cables were inspected and more than 4,600 kilometers of submarine cables were patrolled; Strictly implement the "7×24 hours" special person on duty and the "zero report" system of security incidents, and carry out special monitoring of network security in key areas. Especially during the opening ceremony of the Winter Olympics, based on the unified deployment of the Ministry of Industry and Information Technology, basic telecommunications enterprises cooperated closely with relevant units to successfully complete the tasks of communication guarantee and network security, and achieve the goal of "zero failure" and "zero loopholes".

Third, innovative services continuously improve the user experience

During the Spring Festival, basic telecommunications enterprises actively took measures to benefit the people and facilitate the people, launched cross-regional and off-site integration services for returnees, carried out local New Year traffic gifts for migrant workers, and launched preferential products for the left-behind elderly in rural areas. In terms of improving user experience, efforts should be made to reduce the wireless drop rate of key scenes; Ensure that Internet TV is not stuck during the Spring Festival; Realize the commercial live broadcast of 5G+8K+AVS3 (the third generation audio and video coding technology), and the performance is improved by 40% compared with the international video coding standard (HEVC); Promote the application of high dynamic range video technology in the mobile live broadcast of the Winter Olympics, with the brightness of the picture increased by 40 times and the color range increased by 72%. In terms of innovative services, China Telecom has joined hands with CCTV to create a slow live broadcast activity of "Don’t go home during the New Year, see your hometown on the cloud" and start the "cloud returning home" craze; China Mobile Company provides artificial intelligence real-time subtitle service during the Winter Olympics, and provides artificial intelligence watching experience on the "Mi Mi Video" APP; China Unicom has optimized the digital rural service cloud platform to provide smart rural management and accurate epidemic prevention and control services for more than 140,000 administrative villages.

　　With the coming of summer, drinks to cool down and relieve summer heat have once again become people’s first choice. Natural coconut water is the "flow code" in the beverage industry in recent years. Not only do it often sell out of stock, but coffee, milk tea and other drinks made with coconut water often occupy the list of young people’s must-order. However, recently, some netizens discussed it hotly, because they bought coconuts that were opened in advance and drank coconut water inside, which caused discomfort. As a result, topics such as "Can you drink coconut water" and "Who is not suitable for drinking coconut water" have boarded the hot search.

　　Today, let’s take a look at the safety of coconut water, how to drink it is the healthiest, and who is the most suitable?

　　Drinking coconut water leads to vomiting, diarrhea and high fever?

　　The so-called coconut water is the clear liquid poured out from the coconut after it is cut open, which has a very light sweet taste and a unique natural flavor. Coconut water contains no fat, and the fat is all in the white coconut meat.

　　The reason why coconut water was on the hot search this time was because it brought some trouble. Netizens said that they bought a coconut with a pre-opened mouth and drank a few mouthfuls of coconut water, only to find that the coconut water was a little turbid. Then he felt dizzy and dizzy, and then he felt sick and vomited. After getting better, I didn’t go to the hospital for treatment, but I had a high fever the next day.

　　In fact, this high probability is caused by pathogenic bacteria or bacterial toxins in coconut water.

　　Originally, the coconut shell was tightly sealed to protect the coconut meat and coconut water inside and avoid the entry of external microorganisms. However, after opening, the coconut loses its sealability and will come into contact with the bacteria in the air and the bacteria on the opening tool.

　　Why is coconut after opening suitable for rapid propagation of microorganisms and bacteria?

　　Coconut water contains sugar, vitamins and minerals, which is suitable for rapid propagation of microorganisms. At the same time, coconut water, a "small fresh" fruit juice, has low acidity, and sugar and nutrients are directly dissolved in water instead of hidden in fruit cells, so its resistance to bacterial proliferation is too weak. It is weaker than orange juice, apple juice, tomato juice and other juices with certain acidity and polyphenols, so it is especially necessary to be careful.

　　If coconuts are stored at room temperature for a long time after opening, bacteria will multiply in large numbers, which may lead to bacterial food poisoning. Netizens found that the coconut water, which should have been clear, was a little turbid, which was the visual result caused by bacterial reproduction. This is exactly the same reason that egg soup, rice soup and noodle soup will go bad at room temperature.

　　Bacterial food poisoning may cause nausea and vomiting, abdominal pain and diarrhea, physical weakness, dizziness and headache, and even chills and fever.

　　Because the body is weak after food poisoning, other harmful microorganisms may take advantage of it, and there may be inflammation of the gastrointestinal tract and gums, or, as netizens have said, tonsils are in trouble again.

　　Deteriorated coconut water will produce mycotoxins?

　　Some people on the Internet say that the spoiled coconut water may produce Pseudomonas cocoanum, which will produce highly toxic mycotoxins. Because this case did not do microbial culture of coconut water samples, it is impossible to judge what kind of pathogenic bacteria or bacterial toxins caused the poisoning only by the symptoms.

　　It can only be said that coconut water contains carbohydrates. In an unsafe temperature environment, it can breed a variety of pathogenic bacteria and may also produce a variety of toxins, which cannot be prevented.

　　In a word, coconuts opened in advance have food safety risks. Consumers had better buy the whole coconut directly, and it is safer to ask the clerk or stall owner to open it at that time after buying it. It should be refrigerated immediately after opening, even if it is refrigerated, it is best to eat it on the same day. Eating coconut meat is the same.

　　Why can packaged coconut water be stored at room temperature?

　　100% coconut aquatic products on the market are sterilized and packaged. The bacteria inside have been killed, and the packaging outside is sealed, so microorganisms can’t get in, so it can be safely stored at room temperature for a long time before it is opened.

　　However, once opened, bacteria can enter, which is no longer safe and must be drunk as soon as possible.

　　What should I do if I don’t finish the coconut water in a big package at one time?

　　What if the package of coconut water is too big to drink at one time? Then pour out a part of it and drink it first. The rest of the box should be covered immediately and put back in the refrigerator for refrigeration. Never drink with your mouth to the bottle mouth, which will cause serious bacterial pollution. Even if it is refrigerated, it can’t last long. It is recommended to drink it all within 24 hours.

　　Not only coconut water, but also other liquid foods, such as milk, juice and drinks, need to be refrigerated in time after opening. How long it can be stored in the refrigerator depends on the product characteristics and sterilization process.

　　Generally speaking, products with particularly high acidity have slow microbial proliferation, such as lemon juice, cola, orange juice, etc., and they may not be spoiled or moldy even if they are refrigerated for 48 hours.

　　Those drinks with low acidity should not be refrigerated for more than 24 hours in most cases.

　　Who is suitable for drinking coconut water?

　　Coconut water is not rich in various vitamins, but it is particularly rich in potassium, and the potassium content per 100 grams can be as high as more than 200 mg, while the sodium content is relatively low, with a small amount of calcium and magnesium. At the same time, the sugar content is still relatively low, only 3% to 6%, which is in line with the standard of low-sugar drinks (the sugar content in 100 ml is less than 5 g).

　　Because the osmotic pressure is not high and the sugar content is low, coconut water is a good hydrating drink. For northerners, compared with buying coconuts directly, it is more cost-effective to buy a large box of coconut water at a discount and drink it with the whole family.

　　Because of its high potassium content, low sugar content and low calories, coconut water is more suitable for hyperuricemia and hypertension patients than other fruit juices. Coconut water is also a good thing for people who eat too much salt, or too much meat, lack of fruits and vegetables, and imbalance of potassium and sodium.

　　If you add a little salt and some water, coconut water can also be used as a sports drink. If you drink it directly, because potassium is high and sodium is low, it is not enough to make up for the loss of sodium after sweating a lot.

　　However, people with kidney disease who need to limit potassium can’t drink a lot of coconut water.

　　Coconut water does not have the aroma of coconut meat, but the aroma is in fat. Coconut meat is emulsified and mixed with coconut water, or without coconut water, white water is added directly, and some sugar and emulsifier are added, which is the daily coconut milk.

　　There is no doubt that all milky drinks contain fat. This is true for milk, soy milk, peanut milk, walnut milk, and coconut milk. Milky white is the optical effect after fat emulsification. Therefore, milk-white coconut milk drinks, or coconut milk products used to mix desserts and drinks, have much higher calories than coconut water, and saturated fat accounts for about half of its fat. The aroma and taste are great, but the nutritional value of protein and vitamins is much lower than that of milk and soybean milk.

　　Text/Fan Zhihong (director of China Nutrition Society, chief expert of science communication hired by China Association for Science and Technology)

　　A few days ago, the statistics released by the Ministry of Finance showed that from January to April, the national general public budget revenue was 8,317.1 billion yuan, up 11.9% year-on-year; General public budget expenditure was 8,641.8 billion yuan, a year-on-year increase of 6.8%. Overall, fiscal revenue continued to rise steadily, and fiscal expenditure maintained a high intensity. Experts said that the fiscal revenue and expenditure structure was further optimized and balanced in the first four months, reflecting that fiscal sustainability has improved with the steady recovery of the economy.

　　It is reported that in the first four months, the national general public budget revenue increased by 11.9% year-on-year, which was not only driven by economic recovery growth, but also affected by some special factors. For example, part of the income at the end of 2021 was put into storage at the beginning of last year, raising the base and lowering the income growth. Last year, small and medium-sized enterprises in the manufacturing industry deferred taxes and some taxes were put into storage at the wrong time this year, which boosted the income growth this year. In addition, a large-scale tax refund policy was implemented in April last year, and it returned to normal this year. The tax refund amount was greatly reduced year-on-year, which directly increased the income growth in April to 70%, which correspondingly increased the cumulative income growth from January to April. After deducting the above-mentioned special factors, from January to April, the national general public budget revenue increased by about 4% on a comparable basis, and the comparable growth rate increased by 1 percentage point compared with the first quarter, continuing the steady recovery trend.

　　General public budget revenue consists of tax revenue and non-tax revenue. From the perspective of tax revenue, from January to April, the national tax revenue totaled 7,037.9 billion yuan, up 12.9% year-on-year, and increased by about 4% after deducting special factors such as tax rebates.

　　Statistics show that from January to April, the domestic value-added tax increased by 58%, and increased by about 10% after deducting the tax rebate factor, which was mainly driven by factors such as economic recovery growth and the slow tax payment of small and medium-sized enterprises in manufacturing last year. Domestic consumption tax decreased by 17.9%, and value-added tax and consumption tax on imported goods decreased by 12%, mainly due to the high base in the same period last year. In addition, corporate income tax increased by 3.7% year-on-year.

　　The real estate market is still gradually recovering, with deed tax increasing by 6.3%, which has rebounded for three consecutive months, mainly driven by factors such as narrowing the decline of land transfer income and the recovery of second-hand housing market in some key cities; Property tax increased by 20.5%, and urban land use tax increased by 11.5%, mainly because the income in some areas was put into storage in advance at the wrong time; Farmland occupation tax decreased by 8.8%, and land value-added tax decreased by 15.2%.

　　Bai Yanfeng, a professor at the School of Finance and Taxation of the Central University of Finance and Economics, believes that from January to April, the national general public budget revenue and tax revenue achieved double-digit growth, even after deducting incomparable factors such as tax rebate, it also achieved positive growth, especially the growth rate of the first tax value-added tax after deducting the tax rebate factor still reached about 10%, and the income tax of the second tax enterprise also achieved positive growth. "These indicators all show that China’s national economy is fully recovering and getting better."

　　"Tax indicators that mainly reflect the status of business entities, such as value-added tax and corporate income tax, show a year-on-year growth trend, reflecting China’s strong economic resilience, great potential and full vitality. The proactive fiscal policy will further release the potential of optimizing the economic structure, continue to improve the effectiveness and accuracy of the policy, and promote the consolidation of the economic recovery momentum. " Li Xuhong, director of the Institute of Finance and Taxation Policy and Application of Beijing National Accounting Institute, said.

　　From the perspective of fiscal expenditure, financial departments at all levels strengthen the overall planning of financial resources, maintain the necessary expenditure intensity, and increase investment in weak links and key areas of economic and social development. Statistics show that from January to April, the national general public budget expenditure increased by 6.8% year-on-year. Key expenditures such as basic livelihood, rural revitalization, major regional strategies, education, and scientific and technological research have been effectively guaranteed. Among them, social security and employment expenditure increased by 10.3%; Education expenditure increased by 6.9%; Health expenditure increased by 8.7%; Urban and rural community expenditure increased by 3.1%; Expenditure on agriculture, forestry and water increased by 8%; Expenditure on science and technology increased by 9%; Expenditure on housing security increased by 8.9%.

　　Li Xuhong analyzed that the implementation of fiscal expenditure was strengthened in the first four months, especially in the fields of people’s livelihood and science and technology. "In the future, we should further optimize the structure of fiscal expenditure and give full play to fiscal funds ‘ Four or two thousand catties ’ The role of effectively promoting the expansion of investment in the whole society and promoting the recovery and growth of consumption. "

　　Special debt plays an important role in promoting the expansion of effective investment and maintaining stable economic operation. Statistics show that from January to April, 1,857.5 billion yuan of local government bonds were issued for project construction, including 330.3 billion yuan of general bonds, which were mainly used for the construction of non-profit public welfare projects such as rural revitalization, pollution prevention and control, and reinforcement of small reservoirs. The special bonds amounted to 1,527.2 billion yuan, which were mainly used for municipal construction and industrial park infrastructure, social undertakings, transportation infrastructure, affordable housing projects, agriculture, forestry and water conservancy and other key areas identified by the CPC Central Committee and the State Council, and promoted the construction and implementation of a large number of projects that benefited people’s livelihood, supplemented shortcomings and strong and weak items.

　　The relevant person in charge of the Ministry of Finance said that the next step will be to work with relevant departments to guide local governments to continue to do a good job in the reserve of special bond projects in accordance with the key areas determined by the CPC Central Committee and the State Council, continuously improve the quality of reserve projects, and give full play to the fund efficiency of special bonds.

　　China Overseas Chinese Network June 2 nd Question: What should I do if I encounter racial discrimination in Britain?

　　Going out shopping was dragged to the ground, and walking in the street was thrown with sulfuric acid … Similar incidents occurred in Britain one after another. The parties have one thing in common, that is, they have Asian faces.

　　The epidemic situation of COVID-19 in the world is still grim, and the phenomenon of discrimination against Asians is constantly appearing all over the world. Recently, there have been many such incidents in Britain, and some of them have turned into hate crimes.

　　Chinese people are splashed with sulfuric acid on the streets.

　　Mr. Jing in London was attacked by two strangers with sulfuric acid in the street. Fortunately, he was wearing a leather coat and leather gloves at that time, and the injury was not fatal.

　　On the day of the incident, Mr. Jing met two men in Lu Yu, who stopped him and asked if he was "Chinese" (Chinese/Chinese). When he gave a positive answer, two men said they were lost. He kindly showed them the way, only to find that they deliberately dragged him to the corner, feeling something was wrong, so he left immediately.

　　When Mr. Jing walked to the station, he felt someone running towards him behind him. He turned around and saw one of the men throwing a bottle at his face. He subconsciously blocked it with his hands, and suddenly felt a sharp tingling sensation on his face and his gloves.

　　Later, he went to the police station. The police washed him with physiological saline and some liquids, and called an ambulance to take him to the hospital. The police also said that Mr. Jing was not the first person to encounter this situation.

　　The case of ethnic discrimination against Chinese is not the only one.

　　Attacked outside the international student store

　　A few days ago, a 19-year-old China student was attacked in Sheffield, England. On the day of the incident, the China girl had just come out from shopping. A British woman insulted her with racist words, then slapped her in the face and grabbed her hair and dragged her to the ground.

　　After the girl was pushed to the ground, she was kicked in the head by the attacker. The attacker also picked up a glass bottle and tried to hit the girl’s head. In the meantime, employees of the University of Sheffield came forward to help, stopped and knocked down the attackers.

　　On May 14th, the Consulate General of China in Manchester issued an announcement, strongly condemning the atrocities against China students, and at the same time thanking those who were brave. The Consulate General also contacted the local police station, demanding that measures be taken to bring criminals to justice and asking the school to provide support.

　　The police arrested the suspect and sent a letter to the Consulate General saying that the case had been prioritized as a criminal case. The school arranged special personnel to provide assistance to the victims.

　　Similar incidents are not uncommon.

　　China teachers were besieged by four people.

　　A teacher from China, who was teaching in a British university, was attacked by four men for no reason while jogging in a British street. Four people beat the teacher, and the victim was kicked to the ground, with serious facial injuries and a lot of blood flowing from his nose and mouth. The attackers also attacked the victims with racist words such as "China virus" and "Get out of this country", and said some foul language.

　　After the incident, the victim said in an interview that he no longer felt as safe as before. "I’m worried about what would happen if I was with my children when the incident happened."

　　Racial discrimination against Chinese people is not only manifested in violent attacks.

　　Chinese restaurants keep harassing calls.

　　Steven and his Chinese wife Joanna run a Chinese restaurant in Britain. Since the outbreak of the COVID-19 epidemic, they have been receiving harassing calls asking if they "supply bats". "The caller deliberately spoke to us with a cartoon China accent, which seemed interesting, but my wife and children and I felt offended." Steven said.

　　Before the outbreak, they also received a phone call asking if they had dog meat or cat meat for sale. This situation has been going on for many years.

　　Harassing phone calls virtually wastes the couple’s time, making the already struggling business worse under the epidemic.

　　Steven has reported the case to the police, hoping to stop these harassing calls from coming in, and also hoping to stop these people from making harassing calls to other restaurants.

　　How to deal with discrimination and hate crimes?

　　Zhu Xiaojiu, president of the British-Chinese Lawyers Association, suggested that when encountering racial discrimination, we must be brave enough to speak out and report it. She also called on ethnic minorities to actively participate in mainstream affairs, let the government know the real situation and arouse the government’s attention to solving the problem of discrimination.

　　If you suffer from racial discrimination, you can record or video on the premise of ensuring personal safety. When reporting and appealing, it should be noted that it is best to provide specific time and place, the appearance characteristics and behavior words of the reported object.

　　It is suggested that when friends or colleagues make inappropriate jokes, if conditions permit, kindly point out the seriousness of such remarks and the potential harm they will bring to you.

　　Racial discrimination sometimes leads to hate crimes. The British Embassy said that the British police attach great importance to hate crime cases and will give priority to handling hate crime alarms. Reports of hate crimes are usually recorded and investigated.

　　If you encounter hate crimes, you need to deal with them in the following ways:

　　1. Immediately avoid danger in an emergency, ask the surrounding people for help, and flee to a crowded or safe place.

　　2. Call 999 and 101 to seek help from the local police at the first time; International students should also report to the relevant departments of their school for help.

　　3. In case of serious personal danger or injury, please call the embassy in Britain for help at +44-20-74368294. International students can also contact the Education Office of the British Embassy at+44-20-76120250; Emergency telephone number +44-7410429777 (only for emergency contact after working hours).

　　(Source: British "Huawen Weekly" WeChat WeChat official account, website of China Embassy in the UK, website of China Consulate General in Manchester, etc.; Author: Liang Yi; ID：qiaowangzhongguo)

　　Eight ministries and commissions, including the State Bureau of Surveying and Mapping, the Ministry of Foreign Affairs, the Ministry of Public Security, the Ministry of Industry and Information Technology, the State Administration for Industry and Commerce, the General Administration of Press and Publication, the Information Office, and the Secrecy Bureau, joined hands to launch a special campaign nationwide for the first time. It is reported that this action began in April and will last until the end of the year. Google Maps, the difficulty of rectification named by experts, claimed that it was very wrong, and said that the current laws and regulations on Internet maps in China are blind spots, but it will cooperate with the government to do a good job in legislation.

　　The problem of errors, omissions and secrets of Internet maps is prominent.

　　Min Yiren, deputy director of the State Bureau of Surveying and Mapping, said in an interview that at present, the problems existing in Internet maps are mainly manifested in the following aspects: first, marking a large part of China’s territory abroad in map representation; Second, it omitted to draw important islands such as South China Sea Islands, Diaoyu Islands and chiwei yu. Third, Taiwan Province, our territory, is represented as an independent country or Taiwan Province Island is omitted; The fourth is to draw the administrative boundaries of our country by mistake and publish important geographical indication information without authorization; The fifth is to mark some sensitive, undisclosed and even related information involving state secrets on the map.

　　By searching keywords on many domestic and foreign websites that provide China map search, the reporter found that these websites all have the problem of marking the location of geographic information, and marked some sensitive, not open and even related information involving China’s secrets on the map. On a website called "China Emergency Network" (emss.cn), there is a schematic diagram of more than 300 emergency centers in China on its self-made emergency map of China. However, this map has wrongly drawn China’s border line, and has drawn a large part of China’s territory abroad.

　　Relevant persons from the State Bureau of Surveying and Mapping said that because the network map is in a dynamic form, it is updated quickly, and the websites copy and upload each other, so the problems existing in the network map are not only common, but also spread quickly and have a wide range of influence.

　　The lack of supervision of servers is a problem.

　　Why are there so many "problem maps" on the Internet? Li Yongxiong, director of the Department of Surveying and Mapping Achievements Management and Application of the State Bureau of Surveying and Mapping, believes that one of the reasons is to make and upload the server at will. "At present, only a few maps published on the official website of the Olympic Games have been audited by the administrative department of surveying and mapping. Internet maps that violate laws and regulations are widespread. " He said.

　　According to him, at present, many geographic information service enterprises draw electronic maps of catering and tourism services through GPS locators without the qualification of surveying and mapping. "This kind of electronic map made by" surveying and mapping by the whole people "is not only rough, but also full of mistakes. It is also possible to mark some geographical information involving state secrets. " Li Yongxiong said.

　　A spokesman for Google China said that the basic geographic data sources of Google Maps were obtained from units with official surveying and mapping qualifications. Some experts pointed out that it is a difficult point to rectify a commercial website that provides map services like Google, whose server is abroad, if there is a "problem map".

　　However, the reporter saw on Google and other websites that users can indeed modify and upload map-related place names, building names and other information at will, and advertise their own business.

　　Internet map market oligopoly

　　Min Yiren, deputy director of the State Bureau of Surveying and Mapping, believes that errors in Internet maps not only harm the interests of consumers, but also harm the interests of the state. He said: "Internet map is also the main form of national territory, and the wrong national territory is easy to cause our diplomatic passivity." For this view, Google China does not agree-Google China insists that the legislation on Internet maps in China is still in progress, and there is no clear legal provision on what is illegal, so the special governance action itself lacks a legal basis.

　　"In fact, relevant government leaders and staff often come to Google to discuss the details of how to formulate Internet map regulations. The development of the Internet is often ahead of the law. " A spokesman for Google China said. However, several other big Internet map providers are reluctant to express their views on this matter.

　　There are reasons behind Google China’s high-profile refutation of the special governance actions of the State Bureau of Surveying and Mapping, the Ministry of Foreign Affairs, the Ministry of Public Security and the Ministry of Industry and Information Technology. According to a reporter’s investigation, Google China purchased geographic data from Beijing Tumeng Technology Co., Ltd. The company not only has the ICP license "Jing ICP030699" for Internet content operation, but also has the map approval number of electronic map operation service provider issued by the State Bureau of Surveying and Mapping: "GS(2007)360".

　　According to the latest research of internet society of china and China Computer Users Association, Tumeng’s market share of map search technology services has reached 53% (including the total share of website traffic such as Google China, Sina Aiwen and SouFun); And its competitor-Beijing Tuweixian Technology Co., Ltd. (drawing approval number: "GS(2006)781") has a share of 41%; The two companies have almost formed an oligopoly in the Internet map market.

　　The laws and regulations need to be clearly explained by the regulatory authorities.

　　Some people have raised the question: Can the approval numbers issued by the State Bureau of Surveying and Mapping to two electronic map operators be lent to other websites at will? For example, is it allowed by law for Google Maps to use the approval number of Tumen?

　　"This is a bit like driving a deck car on the road. It seems to be legal. If you check it carefully, you will be exposed." Yang Qun, an analyst of Warring States Policy, commented.

　　In addition, the following two acts are prohibited according to the Regulations on the Administration of Map Examination and Approval promulgated in August last year: first, the acts of not submitting maps for examination as required or using maps without examination and approval without authorization; Second, the map that has been examined and approved has not been revised according to the examination opinions. Those who commit the above acts shall be ordered by the administrative department of Surveying and Mapping of the State Council or the provincial administrative department of Surveying and Mapping to make corrections within a time limit, given a warning, and may be fined between 5,000 yuan and 20,000 yuan. The above provisions apply to both traditional maps and electronic maps.

　　According to Yang Qun, another important issue that needs to be clarified is: The map data provided by a company that has been approved by the government to qualify maps to a third-party company is legal and has been examined and approved. However, if a third-party company (such as Google China) makes modifications, additions and other secondary processing on this basis, does it need to be re-examined and approved by surveying and mapping departments at all levels?

　　"This issue is related to the life and death of many Internet map businesses." Yang Qun said so. (Dong Yi)

Editor: Jufu

Original Wang Xingfei Fictitious Time

Whether you choose chemotherapy, X-ray examination or heart transplantation, every medical decision is a risk.

From the first human blood transfusion more than 300 years ago to the development of vaccines in COVID-19 today, risks are accompanied by the emergence of every new treatment.

Blood transfusion, anesthesia, chemotherapy, vaccines, antibiotics, X-ray examination, organ transplantation, genetic engineering, biological agents, Dr. Paul Offit (author of The Story of Vaccine) started with nine great achievements of modern medicine and told the story of risks behind each medical progress this time.

In the 20th century, the average life expectancy of Americans increased by 30 years, largely due to the progress of modern medicine. At the same time, every medical breakthrough is accompanied by victory and tragedy.

Do we accept new technologies and when?

Faced with this medical uncertainty, our old friend, Dr. Wang Xing, the author of "Patient’s Family, Please Come" and other books, said: "In fact, although most technical risks are now very controllable, the probability of risks is still not zero, not to mention the exploration of new technologies. You will find that when a new treatment appears on social media, the most indifferent is actually the doctor. Not because they don’t accept new things, but because they understand the uncertainty behind new technologies. The doctor’s job is to try to play the most beneficial card for the patient on the premise of knowing the uncertainty. This is the’ life’ that doctors believe. "

Do doctors also believe in "life"? !

Wen | Wang Xing

(Peking University, Ph.D. in Oncology, Deputy Chief Physician, Department of Thoracic Surgery, Shanghai First People’s Hospital)

Do doctors believe in life? Really believe it.

Many doctors, including me, don’t necessarily have any religious beliefs, but most of them believe in fate. This is not a feudal superstition, such as not eating mangoes (busy) and eating apples (safe) when on duty, although many times we really want to do so. The "fate" that doctors believe is essentially probability. Because modern medicine is an uncertain science based on probability.

When a doctor is a rookie, he can be independent, not because of how many operations he can perform, how complicated situations he has handled and how to save the day, but because of his courage. At the beginning of the operation, there was nothing I was afraid to do, and I was full of momentum, but today, ten years later, I am afraid of a lot. This kind of cowardice is not simply to give up the challenge, but to recognize the probability.

Dr. Wang is at work. Tuyuan Wang Xing Weibo

Assuming that the probability of a risk is one in a thousand, and you treat at least 1000 patients in ten years, this risk will change from a small probability event to a high probability accident.

In recent years, immunotherapy has become more popular in the field of lung cancer. Because of some policies of benefiting the people, most of the immunotherapy drugs have dropped from the initial course of 10,000 yuan to around 1000 yuan. This is certainly gratifying, but it is a headache for doctors that when the price is lower than many auxiliary drugs to relieve vomiting, it will lead to a result-because patients lack the necessary understanding of the side effects of such drugs, they think that since this drug is not expensive, it is nothing to add.

On one occasion, the day before, we lamented that the patient was obviously better after taking the medicine for two days. The patient returned home happily and received news from the patient’s family the next day that the patient had left. From the experience, it is likely that there is an outbreak of immune cardiotoxicity, the probability is about 5%, there is no reason, and even the key markers can not be found to determine who is the 5%.

Young doctors are reluctant to talk about risks and think the probability is too low. But I will talk about the risks and let patients know that whether it is surgery or medication, we are all gambling. I still remember that a patient in the department suddenly fell to the ground when he went to the toilet the next day after surgery. After investigation, he found that it was an acute cerebral infarction, so he quickly rescued it and spent hundreds of thousands. The final outcome was a vegetative state, and the patient died soon.

Stills of In the World

It was originally a simple minor operation, but the patient lost his life. Despite the timely rescue, the patient’s lover expressed gratitude to us, but the family members still questioned us-

"Should surgery be done?"

"If the operation is not done, can the patient live for many years?"

"Why didn’t you emphasize with your family that you would have a cerebral infarction before the operation? If you knew there was this risk, we wouldn’t be in a hurry."

If I were a family member, I would ask the same question. No way, the surgeon’s job is to bury his emotions in a grave that belongs to his own heart and continue to work with a cold mask. But the more you work, the more timid you are, and the more you will nag patients about risks, instead of boasting about your strength and downplaying the operation.

I hope more people will read this book precisely because it is not preaching, but telling people with facts that medical risks are a problem that cannot be ignored.

Although medicine has developed from witchcraft of offering sacrifices to ghosts and gods to today, it is still full of many uncertainties. This is the origin of the title, gambling on life, or literally translated as-you have to gamble on your life.

This is no exaggeration. Nowadays, technologies that look very mature: blood transfusion, antibiotics, vaccines, anesthesia … These medical inventions not only bring about the improvement of people’s well-being, but also bring disastrous consequences.

Stills of Everything About Dr. Tang

If the key word of the author’s The Story of Vaccine is "cost", then the key word of Gambling Life is "uncertainty".

At the time of writing this book, the COVID-19 epidemic was raging all over the world, and all countries were on the track of vaccine, hoping to develop a unique vaccine, so that their countries could gain great advantages in this era. On April 7th, 2020, FDA approved an antimalarial drug named hydroxychloroquine for the treatment of Covid-19 infection in the absence of research results on drug effectiveness. Many people, including the then president of the United States, think that what harm can it do to try? Unfortunately, many research results show that hydroxychloroquine can neither treat nor prevent Covid-19 infection, and about 10% of drug users have severe arrhythmia. Two months later, the FDA withdrew the drug recommendation.

It can be said that one of the purposes of this book is to accuse the American government of ignoring the potential risks of new medical technologies in order to "win". Different from the history of western medicine which is narrated according to time, Gambling Life has no intention of exaggerating the success and tragedy stories behind nine modern medical advances, but conveys a profound lesson to us-whether, when and how we should accept new technologies.

This book tells readers with cold figures how the hidden bugs in the beautiful medical discoveries in the name of cure have led to disasters step by step. In the process of reading, I was deeply touched. Medical study only made me see the increasing life span of human beings, but I didn’t see that the flashes in medical history superimposed the unique arrogance of human beings, which made history trample on bones and blood and tears again and again.

Human discovery of medicine is often accompanied by several kinds of mistakes:

The first category is insufficient cognition.

The author takes blood transfusion as an example. At first, people learned to transfuse blood from cattle and sheep. When an accidental transfusion of human blood succeeded, they fell into a gambling game, because after transfusion, there was a certain probability that people would die. Today, we know that people have ABO blood type and Rh blood type, and only the correct blood transfusion method can be established. After people thought that they had discovered the natural law and started blood transfusion, they were educated again, because the disaster caused by the spread of hepatitis B and AIDS caused by blood transfusion was far more serious than before. You will find that the more ordinary people are, the more confident they are, and the more confident they are, the greater the cost.

The second category is that the pace is too big and there is a lack of supervision.

Known as "one of the most serious large-scale poisoning incidents in the 20th century", the protagonist is an antibiotic called sulfanilamide, which is still commonly used today. At that time, four weeks after the drug was put on the market, 353 people took it and 105 people died, including 34 children. Finally, it was found that the problem was not sulfanilamide, but the solvent of the drug. The solvent contains lethal diethylene glycol, which will cause nephrotoxicity. On March 5, 1938, President Roosevelt signed the Food, Drug and Cosmetics Act. Since then, American pharmaceutical companies have been required to list all drug ingredients on the labels and fully carry out product safety tests before they can obtain the marketing permission of the FDA.

The third category is "a dead horse is a living horse doctor".

The most typical example is biotherapy. In the Wei Zexi incident, Wei Zexi tried biological therapy in the treatment of chondrosarcoma with a desperate mentality, and eventually he lost both money and money. The effectiveness of many seemingly "new drugs" and "new therapies" has not been fully verified, and the huge temptation of fame and fortune brought by a star therapy has also driven doctors to ignore ethics and regulatory processes to promote clinical trials. This "two-way trip" to human trials is disastrous, such as the incident of genetically editing a fetus that made a lot of noise a few years ago. These experiments will bring unpredictable and huge risks to individuals and human beings. The author thinks that we must firmly control the brakes under our feet.

via:www.sagarhospitals.in

The fourth category is the false confidence generated by animal experiments.

A successful heart transplant for chimpanzees does not mean that people will succeed. There are great species and individual differences between species and people. Social media often reports that a drug has played a good role at the cellular and animal levels, and it sounds as if human beings are about to conquer a certain disease. However, as long as graduate students who have experienced basic scientific research and training know that there is a huge gap between drugs from outside to inside, and from animals to people. What is effective at the cellular level may not be effective at the animal level, and what is effective at the animal level may not be effective in human trials, and even lead to a series of chain reactions. The exquisiteness of the human body also determines that any method of changing the structure and adjustment of the human body is bound to have defects.

Gambling on Life is a sober book, which refers to the U.S. government, which is eager to promote large-scale clinical trials without evidence, and hopes that every struggling patient can remain rational during treatment. In the book, you will learn that in the history of medical development, people who have been drugged may or may not fall asleep; People who have been vaccinated may resist the virus or die of the vaccine itself; Even blood transfusion, a common operation in modern society, was once a gamble.

Stills of "Emergency Room Story"

No one wants to gamble. It’s like a patient asking me if I can be cured. If I answer "It depends on my life", it will probably cause a contradiction between doctors and patients. In fact, although most technical risks are already very controllable, the probability of risks is still not zero, not to mention the exploration of new technologies. You will find that when a new treatment appears on social media, the most indifferent is actually the doctor. Not because they don’t accept new things, but because they understand the uncertainty behind new technologies.

The doctor’s job is to try to play the most beneficial card for the patient on the premise of knowing the uncertainty. This is the "fate" that doctors believe.

* Some pictures are from the Internet.

Bet one’s life

[America] By Paul Offit, translated by Qiu Xiaochen

Publication date: May 1, 2024

Shanghai Translation Publishing House

brief Introduction of the content

Whether you choose chemotherapy, X-ray examination or heart transplantation, every medical decision is a risk.

Dr. Paul Offit pointed out that from the first blood transfusion over 300 years ago to the development of vaccines in COVID-19 today, risks are accompanied by the emergence of every new treatment.

In the 20th century, the average life expectancy of Americans increased by 30 years, largely due to the progress of modern medicine. At the same time, every medical breakthrough is accompanied by victory and tragedy.

Do we accept new technologies and when?

Blood transfusion, anesthesia, chemotherapy, vaccines, antibiotics, X-ray examination, organ transplantation, genetic engineering, biological agents, "Gambling for Life" starts with nine great achievements of modern medicine and tells the risk story behind each medical progress.

Brief introduction of the author

Paul A. Offit, professor of vaccinology, professor of pediatrics at perelman Medical College, University of Pennsylvania, and director of the Vaccine Education Center of Philadelphia Children’s Hospital. He is a member of the vaccine working group of the National Institutes of Health (NIH) and the vaccine and related biological products advisory committee of the Food and Drug Administration (FDA). Previously, he was a member of the Advisory Committee on Immunization Practice of the Centers for Disease Control and Prevention (CDC).

His medical popular science works include The Story of Vaccine, Do you believe in magic? "gambling" and so on.

Original title: "Doctors also believe in" life "? ! Really believe it. 》

Read the original text

　　On March 20, 2019, the national patrol work conference and the third round of patrol mobilization deployment meeting of the 19 th Central Committee were held in Beijing. The picture shows the conference site. Zhang Yixin/photo

　　On December 14, 2018, the Fourth Inspection Team of Tianjin Municipal Committee conducted a centralized judgment on the problems found in the joint inspection and inspection. Meng Jie/photo

　　Feidong County, Anhui Province has carried out in-depth special governance in the field of poverty alleviation, taking formalism and bureaucracy as important contents, comprehensively using effective measures such as first-line visits, stationing supervision, and patrol inspections, and intensifying inspections of poverty alleviation projects before, during, and in post supervision, so as to seriously pursue the responsibility of those responsible for poverty alleviation malpractices such as dereliction of duty, false poverty alleviation, and "digital poverty alleviation". The picture shows that on May 23, 2018, the supervision cadres of the Discipline Inspection Commission of Liangyuan Town, Feidong County went to the village to understand and verify the poverty alleviation projects in the breeding industry. Photo courtesy of the people Xu Qingyong/photo

　　Since the 19th National Congress of the Communist Party of China, under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, the Central Leading Group for Inspection Work and inspection agencies at all levels have faithfully performed the duties entrusted by party constitution, strictly implemented the regulations on inspection work, unswervingly deepened political inspections, kept pace with the times, innovated ways and means, paid equal attention to finding problems and implementing rectification, actively explored up-and-down linkage, and achieved remarkable results and achieved a good start. The party’s patrol work adheres to practice, understanding, re-practice and re-understanding, deepening in inheritance and developing in deepening. In the face of the new era and new requirements, we must continue to thoroughly study and implement the important exposition and requirements of the Supreme Leader’s General Secretary on inspection work, sum up and apply the achievements of inspection theory, practice and system innovation, deepen the understanding of regularity, and strive to make inspection work more scientific, rigorous and effective, so as to make greater contributions to promoting the comprehensive and strict administration of the party, consolidating and developing the overwhelming victory in the anti-corruption struggle, winning the battle to build a well-off society in an all-round way, realizing the goal of "two hundred years" and realizing the great rejuvenation of the Chinese nation.

　　First, thoroughly study and implement the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, and deeply understand the responsibility and mission of the inspection work in the new era.

　　Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era is the latest achievement of Marxism in China, the action guide for the whole party and people to realize the great rejuvenation of the Chinese nation, and the guiding ideology that the party and the country must adhere to for a long time. This is a scientific conclusion drawn by our Party from the combination of history and reality, theory and practice, domestic and international, and enshrined in party constitution and the Constitution. We deeply feel that this important thought has been deeply rooted in the hearts of the people, showing the majestic power to lead the new era, the reform, development and stability of various undertakings have made continuous progress, and the pace of building a well-off society in an all-round way has been firmly advanced. To do a good job in the patrol work in the new era, it is essential to consistently arm the mind, guide practice and promote work with Socialism with Chinese characteristics Thought of the Supreme Leader in the new era, thoroughly implement the spirit of the 19th Party Congress, consciously think and understand in the overall situation of the party and the country, accurately grasp the responsibilities, missions and requirements entrusted by the new era, and earnestly enhance the ideological consciousness, political consciousness and action consciousness of doing a good job.

　　Deeply understand the important guarantee role of patrol in winning the victory and building a well-off society in an all-round way.Realizing the great rejuvenation of the Chinese nation is the greatest dream of China people in modern times. This dream embodies the long-cherished wish of several generations of Chinese. Standing in the new era, facing the unprecedented changes in the world and the complicated and ever-changing domestic and international situation, the 19th National Congress of the Communist Party of China made strategic arrangements for the goal of "two hundred years". This year and next year will be the crucial period and the closing period for building a well-off society in an all-round way and achieving the goal of the first century. The CPC Central Committee has deployed a series of major tasks. Central decision-making and implementation by all parties; The goal is set and must be implemented. The more important the historical juncture, the more arduous and arduous the task, the more we must resolutely achieve the "two maintenances", unite our will, act in unison, and move forward in unison; The more we must achieve "three strictness and three realities", earnestly perform our duties and responsibilities, and creatively implement them in combination with reality. As the party’s patrol and political patrol, patrol shoulders the great political responsibility of supervising the implementation of the party’s major policies and ensuring the smooth implementation of the Party Central Committee’s decrees. We must improve our political position and consciously serve the overall situation, adhere to the patrol work policy of "discovering problems, forming a shock, promoting reform and promoting development", resolutely break the formalism and bureaucracy in implementing the decision-making and deployment of the Party Central Committee, resolutely correct and cure problems such as selective implementation and false implementation, and form a political ecology with a clean atmosphere.Provide a strong guarantee for building a well-off society in an all-round way.

　　Deeply understand the important role of patrol in improving the supervision system of the party and the state.Our party’s overall leadership and long-term governance must put public power under effective supervision to ensure that public power is not abused or deteriorated. The Third Plenary Session of the Eighteenth Central Committee of the Communist Party of China made arrangements for comprehensively deepening the reform, proposed to strengthen the restriction and supervision system of power operation, and demanded to improve the inspection system of the central government, provinces, autonomous regions and municipalities to achieve full coverage of localities, departments, enterprises and institutions; The 19 th National Congress of the Communist Party of China made further arrangements for improving the supervision system of the party and the state, and demanded deepening political inspections; Party constitution has a special article in the "Party’s Organizational System" to stipulate the patrol inspection system. As a strategic institutional arrangement of inner-party supervision, patrol must closely focus on the goal of improving the party and state supervision system, promote the organic combination of top-down organizational supervision and bottom-up democratic supervision, promote the effective connection between patrol supervision and discipline supervision, supervision supervision and stationed supervision, promote the coordinated connection between inner-party supervision and external supervision, form a full-coverage power supervision pattern, let public power run under strict supervision, and let party member cadres and those who exercise public power get used to working and living in an environment under supervision and restraint, so as to ensure the use of power according to law.

　　Deeply understand the important sword role of patrol in unswervingly administering the party strictly and consolidating the overwhelming victory in the anti-corruption struggle.At present, new major achievements have been made in strictly administering the Party in an all-round way, and the anti-corruption struggle has won an overwhelming victory. However, the situation is still severe and complicated. Strictly administering the Party in an all-round way is always on the road. At any time, we must not have the idea of relaxing and resting our feet. We must be firm, persistent and make contributions for a long time. The patrol work should accurately grasp the situation and tasks of strictly administering the party in an all-round way, insist that the party should govern the party in an all-round way, persist in seeking truth from facts, adhere to the rule of law and discipline, persist in the word "strict" for a long time, dare to struggle, be good at fighting, play an important role in maintaining party rules, strictly observing party discipline, and improving party style, and play a unique role in promoting non-corruption, non-corruption and non-corruption. It is necessary to take finding problems as the main task, focus on key people, key things and key problems, maintain the high-pressure situation of punishing corruption, and continue to strengthen the shock of not daring to rot; Find out the shortcomings of the system and mechanism through inspections, promote deepening reform, improve the system, standardize the operation of power, and secure the cage that cannot be corrupted; Take patrol as the process of strengthening party spirit education, and guide party member cadres to strengthen the party’s consciousness and discipline consciousness, and enhance their consciousness of not wanting to rot. This is the fundamental responsibility of patrol as a weapon of the party and the country.

　　Second, closely follow the fundamental task of "two maintenance" and promote the concretization and normalization of political supervision.

　　Patrol is essentially political supervision. "the Central Committee of the Communist Party of China’s Opinions on Strengthening the Party’s Political Construction" clearly requires "deepening political inspections, strengthening political supervision, and making efforts to find and correct political deviations". To promote the high-quality development of inspections, political supervision must be strengthened. Political supervision is not vague, but concrete and practical. We should firmly grasp the "program" and "soul" of "two maintenance" and give full play to the role of political guidance. It is necessary to focus on the implementation of the political responsibilities of party committees (leading groups), supervise and inspect the implementation of the party’s line, principles and policies, the decision-making and deployment of the CPC Central Committee, and the implementation of the spirit of the important instructions of the Supreme Leader General Secretary, prevent and resolve major risks, and find and promote solutions to problems such as policies, countermeasures, orders and prohibitions. It is necessary to focus on strict political discipline and rules, strengthen supervision and inspection of the implementation of laws and regulations such as party constitution and certain norms of inner-party political life under the new situation, focus on finding and promoting solutions to problems such as political alienation, ideological degeneration, organizational cronyism, duplicity in action, double-dealing and "seven haves", and promote the purification of political ecology. We should focus on getting rid of formalism and bureaucracy, and urge party organizations at all levels and party member cadres to fully understand the serious harm of formalism and bureaucracy politically.Efforts should be made to find and promote the solution of formalism and bureaucracy problems in implementing the major decision-making arrangements of the CPC Central Committee, connecting with the masses, serving economic and social development, learning style, inspection and investigation, and to thoroughly find and correct the wrong manifestations of not fearing, not caring, shouting slogans and pretending to be deployed by the CPC Central Committee, as well as the outstanding problems such as vague statements, making momentum in response to the situation, perfunctory responsibilities, etc., so as to promote the cracking of ideological roots and resolutely eradicate the breeding and spread of formalism and bureaucracy. We should focus on rectifying corruption and work style around the masses. Adhere to the people as the center, focus on finding and promoting the solution of people and things that the masses strongly reflect, and promote the solution of practical problems that affect the vital interests of the masses, so that the masses can feel that strict management of the party and the party is at hand, and that the integrity of the party and anti-corruption are at hand, and constantly consolidate the political foundation of the party’s governance. It is necessary to accurately grasp the connotation and scope of political supervision, analyze and judge problems realistically, and prevent generalization and simplification.

　　Three, closely form a "four full coverage" power supervision pattern, and promote the integration of inspection supervision and other supervision.

　　Since the 19th National Congress of the Communist Party of China, the CPC Central Committee has conducted two rounds of inspections and visited 65 party organizations. Party committees (party groups) of all provinces, autonomous regions, municipalities and central units conducted inspections of party organizations in 200 cities, 1,040 counties and 1,416 enterprises and institutions, and made solid progress in full coverage. The General Secretary of the Supreme Leader stressed that it is necessary to promote full coverage with high quality, connect inspection supervision with other supervision, and focus on it in a three-dimensional way to form a joint force. We should thoroughly grasp the law of power supervision and effectively enhance the effectiveness of supervision. On the one hand, we should adhere to the patrol work policy, strengthen the problem orientation, combine patrol with purifying the political ecology, combine with rectifying the problems strongly reflected by the masses, and combine with solving the outstanding problems found in daily supervision. We should be good at finding problems, reporting problems truthfully, promoting the solution of problems, and give full play to the role of patrol in strengthening self-supervision within the party. On the other hand, we should pay more attention to improving the "four full coverage" supervision pattern of discipline supervision, supervision supervision, stationed supervision and patrol supervision, deepen the cooperation mechanism between patrol and discipline inspection and supervision, organization, audit, letters and visits, and build a scientific, strict and effective supervision network, so that supervision and restraint will follow wherever power is exercised. The central inspection agency and the State Supervision Commission of the Central Commission for Discipline Inspection have studied and established a cooperation mechanism. Discipline inspection and supervision organs at all levels and inspection agencies should also establish and improve relevant mechanisms in light of the actual situation, share shared information, resources, strength, means and supervision results, and effectively turn institutional advantages into supervision efficiency.

　　Fourth, closely follow the "second half of the article" of the inspection and promote the implementation of the main responsibility and supervision responsibility of the inspection and rectification.

　　Patrol rectification is the touchstone to test the "four consciousnesses". If the rectification is not implemented, it is disloyal to the party and irresponsible to the people. It is necessary to take the promotion of rectification as the key link in the inspection work, and come up with effective and effective measures to grasp it and grasp it in place. It is necessary to compact the patrol and rectify the main responsibility. Establish a list of rectification responsibilities, and the party Committee (party group) secretary shall assume the responsibility of the first responsible person, and directly deploy, directly participate in and directly supervise the inspection and rectification. All members of the leading group should put their work, responsibilities and themselves into it, insist on starting from their own level, rectify any problems if there are any, and whoever should rectify them should resolutely prevent perfunctory response, shirking their responsibilities and making mistakes while changing, and resolutely prevent the simple accountability of subordinates from replacing the rectification at the same level. It is necessary to strengthen supervision and inspection of rectification. The discipline inspection and supervision organs should take the initiative to follow up, take the supervision and rectification as an important starting point for daily supervision, and do the daily supervision in depth and detail through investigation and supervision, letter supervision, on-site supervision, and return visit supervision. The organization department should organically combine the supervision and rectification with the daily work of selecting and employing people, and strengthen the organizational guarantee for rectification. It is necessary to combine solving common problems and outstanding problems with improving the system and promote the formation of a long-term mechanism for rectification. We should make good use of the sharp weapon of accountability, and be seriously accountable for the failure to implement the rectification responsibility and the ineffective rectification. It is necessary to improve the open mechanism for rectification. Take the public rectification as an important measure to stimulate the endogenous motivation of rectification, and regularly inspect the rectification, including the rectification measures, planning arrangements, rectification results and progress of the inspected party organizations.We must be specific, timely and accurate, consciously accept the supervision of the masses, and win the trust of the people with the effectiveness of rectification.

　　Five, closely follow the patrol work to develop in depth and extend to the grassroots, and promote the improvement of the patrol inspection pattern of up and down linkage and up and down.

　　It is a clear requirement of the 19th National Congress of the Communist Party of China to establish a supervision network linking patrol inspection up and down. The fundamental purpose is to strengthen the centralized and unified leadership of the CPC Central Committee on patrol inspection, so as to achieve full horizontal coverage, full vertical links and "a game of chess" throughout the country. It is necessary to study and formulate the guidance of the up-and-down linkage supervision network for patrol inspection, strengthen the top-level design, improve the system and mechanism, and promote the construction of a more perfect, rigorous and efficient patrol inspection pattern. It is necessary to deepen the expansion of inspections in provinces, autonomous regions and municipalities. Provincial patrol is the key link of up-and-down linkage, which plays a connecting role. The party committees of provinces, autonomous regions and municipalities should thoroughly implement the decision-making arrangements of the CPC Central Committee on inspection work in light of the actual situation, strengthen overall planning and make overall arrangements; Strengthen the leadership, guidance and supervision of the inspection work in cities and counties, patrol with patrol belts, coordinate regional linkage, and push the inspection work to the end. It is necessary to promote the inspection of central units by classification. The central unit has a wide range, a wide field and a large number, which is an important link of up-and-down linkage and integration. It is necessary to pay close attention to the study and formulation of guiding opinions on the inspection work of central units, strengthen classified guidance, and promote related work; Combined with the characteristics of industries and fields, we will establish a coordination mechanism with the State-owned Assets Supervision and Administration Commission of the State Council, the Ministry of Education and other units to jointly promote the inspection and inspection of universities under the central management of enterprises, party committee secretaries and principals. It is necessary to promote the inspection of cities and counties to extend to the grassroots. City and county inspection is the basic link of up-and-down linkage. It is necessary to compact the main responsibility of city and county party committees, strengthen the organization and leadership of inspection work in this area, and formulate work plans and specific measures in time.Efforts will be made to strengthen the supervision and inspection of the implementation of the decision-making arrangements of the CPC Central Committee, such as benefiting the people and the people, tackling poverty, revitalizing the countryside, and eliminating evils, and strive to find and promote the solution of corruption and unhealthy practices around the masses, so that the masses can have more and more direct sense of happiness and security.

　　Six, closely follow the standardization of inspection work, and promote the compliance with the rules and regulations in accordance with the law throughout the whole process and all aspects.

　　Standardization of inspection work is an inherent requirement for implementing the rule of law and the rule of the party, and it is also an important guarantee for the high-quality development of inspection work. We should conscientiously implement the important requirements of the Supreme Leader General Secretary, improve working rules, standardize working procedures, strictly control internal management, and take standardization construction as a basic work. It is necessary to improve and implement the inspection system. Summarize the experience of practice and innovation in time, concretize and program the principled and general provisions in the party constitution and the patrol regulations, and gradually form an institutional system with party constitution as the foundation, patrol regulations as the mainstay, supporting supporting systems, coordinated content, strict procedures, complete facilities and effective use, so as to ensure that the patrol inspection work has rules to follow and rules to follow. Strengthen the implementation of the system, resolutely act according to the party rules, patrol regulations and work rules of party constitution, adhere to and improve the patrol report system, strictly implement the requirements of "not interfering with the normal work of the inspected areas (units) and failing to perform the duties of discipline review", strictly abide by the boundaries of duties and prevent chaos. It is necessary to strengthen information construction. Comprehensively promote the use of patrol inspection data management system, starting from the central patrol organization, and drive the whole system to connect up and down, integrate resources and form a joint force. Formulate guiding opinions on the informatization construction of patrol inspection, promote the establishment of a scientific, efficient and safe network platform for patrol inspection, make it reliable, controllable, usable and easy to use, and promote standardization through informatization. It is necessary to strengthen standardized team management. Put the party’s political construction in the first place and carry out in-depth "Do not forget your initiative mind, remember the mission "theme education, improve political consciousness and political ability. Select the team leader and deputy team leader, strengthen the education and training of discipline and law of patrol cadres, and improve the professional level of team rule of law. Strict discipline requirements, fully implement the post-evaluation system of discipline style, seriously investigate and deal with behaviors such as patrolling for personal gain, exceeding authority, running wind and leaking air, and resolutely prevent "black under the lamp".

The submission of this article was first published in April, 2021 of Retail Bank.moon

During the Spring Festival in 2021, what do you think has the greatest impact on finance?If you are a real banker, you will tell me "I don’t know". Because getting off to a good start is the most important period for the bank’s business development in one year, and it is also the period when the personnel are the most green and yellow. Serious bankers are busy grabbing business at a good start. They don’t even have time to grab business. Bankers who can only wait in line to ensure normal operation have no energy to pay attention to the society. Even on New Year’s Eve, they are still thinking about which relatives to get a credit card and which relatives to recommend funds for tomorrow’s New Year’s Eve. In the Spring Festival of 2021, it was not the Spring Festival Gala, in which the program was getting worse every year, nor Tik Tok, who robbed the right of red envelopes in the Spring Festival Gala, nor Hi, Mom, who moved countless people to shout "Me too". I want to say that the cover of WeChat red envelopes should have the deepest impact on finance.

Wechat red envelope coverIt seems to be a very simple thing, that is, adding a brand, beautiful and personalized cover to the red envelopes that we often send to each other on WeChat. This cover can be a picture or a video, which adds some fun to the originally monotonous red envelopes. The process of getting the cover of the red envelope is full of activities, participation, collection and attention, which makes users enjoy it and creates good opportunities for more brand businesses to spread. A few banks, having discovered the brand building opportunities brought by the cover of red envelopes, made a small test of water during the Spring Festival, creating a particularly lively New Year with as little face-to-face contact as possible. The e-commerce, retail and internet industries have a greater impact. Xiaomi, Louis Vuitton, Akiba PPT, Volkswagen and other brands have taken this opportunity to reshape their brand image and get in touch with customers. When the process of applying for a red envelope cover with a personal number was simplified, a higher upsurge was set off.

We say that a good start is a favorable opportunity for banks to redistribute a large amount of liquidity during the Spring Festival, and when many people are celebrating the Spring Festival in the same place this year, the cover of red envelopes has become a new means of redistributing liquidity. Today, let’s talk about how a red envelope covers the bank’s opening to the Internet, the impact a red envelope covers on WeChat, society, customers and enterprises like banks, and how to make good use of WeChat red envelopes to expand the bank’s business and brand influence.

First, understand the cover of WeChat red envelope

In order to prevent some bank friends from really getting off to a good start, they didn’t touch the cover of the WeChat red envelope. We have a simple understanding of the cover of WeChat red envelopes. Focus on understanding a red envelope game, what kind of development strategy and ambition is hidden behind WeChat.

1. The craze for red envelope covers

In fact, the craze for the cover of red envelopes is particularly easy to spread, because everyone gives out red envelopes during the Chinese New Year, but suddenly someone gives out red envelopes with different covers, which will soon attract others’ attention. then what After everyone grabbed the red envelope, the focus of WeChat chat naturally turned to how to get these personalized covers. It is also very simple to use, mainly divided into three steps:

(1) production

Enterprises or individuals apply for and make red envelope covers according to their own brand image. Note: This cover is not a normalized style template, but can be customized. What is this? This is the advertisement that enterprises can do. Isn’t our bank the favorite to do touch?

(2) Distribution

Red envelope covers can be distributed through many channels, and individual users who like them can find brand channels to collect them. When you send out your own red envelopes, choose the right cover among the many obtained red envelopes and send them out with the red envelopes. That is, the distribution of red envelopes has been completed, and publicity has been completed for enterprises.

(3) Experience

As an ordinary individual customer, when you see someone else’s red envelope, you can see the cover with personality style on it. After clicking, you can see the picture or video of the cover of the red envelope in addition to the amount of the red envelope. Excellent cover design will be sought after by many users.

2. The business logic behind it

Why does a simple red envelope cover attract everyone’s attention? Behind this lies a simple combination of understanding of human nature and business logic.

(1) Customer gradient

Many banks use financial assets to measure customer gradient, and many enterprises use consumption quotas to identify customer grades. Have you ever thought that this customer gradient is the level of customers you like, and through the cover of the red envelope, you can know what kind of customers like you, and you can distinguish the level that likes you. The simplest thing is that customers who like the cover when they see the red envelope are junior; Customers who are willing to search for the cover of red envelopes are intermediate; It is senior customers who are willing to participate in various activities of the brand and strive to get the cover of the red envelope. If you don’t like the brand, customers don’t have the initiative to get red envelopes, which can enhance the appeal of the brand and test the appeal of the brand.

(2) brand ownership

The role of brand building is to build a consensus, which can make customers automatically belong. On the cover of the WeChat red envelope, this automatic attribution will easily appear. For example, you sent a red envelope with the cover of "the glory of the king" in the group of "loving family", and then your three cousins and four cousins sent you "I didn’t expect you to be such a cousin, chatting privately." Reply, you quickly build a group of "brothers in battle, fathers take you to fly" and drag them into the group. You see, a red envelope covers all the the glory of the king children in the relatives.

(3) Achievements

The reason why red envelope covers are sought after is that they are rare. According to the rules of play, the red envelope covers issued by enterprises are charged, so the quantity must be limited. Maybe we can develop a function of "collecting envelopes" to collect red envelope covers in the future. A limited number of things will lead to rare looting and personalized people without me. In many fields, this limited edition thing is synonymous with achievements such as "senior", "professional" and "peak".

(4) Social fission

Understand the gameplay and understand the algorithm. The red envelope cover provides enterprises with a low-cost fission means of WeChat platform to realize the rapid expansion and transmission of brands. What do you have in mind? Yes, involution, if you don’t deliver, others will seize your market. So what is the fission effect from the perspective of cost? Let’s look at the following formula.

Fission algorithm: number of covers issued × number of people receiving red envelopes each time/cover production cost = fission efficiency.

Briefly explain:

Number of Covers Issued: it is the total number of red envelope covers issued by individual users after receiving them.

Number of people receiving red envelopes each time: it is the total number of people receiving red envelopes after a red envelope with a cover is sent out.

The multiplication of the above two is the total number of people affected by the cover of the red envelope.

The cover production cost includes: the total of design fee, production fee (star invitation, film shooting, post-processing, etc.) and red envelope cover application fee.

Fission efficiency: that is, the number of customers affected by each dollar spent on the cover of red envelopes.

3, the role of the bank

What benefits can our bank get from the cover of the red envelope? Can it break the fate of the bank "holding money without getting customers"? Don’t tell me yet, there may be.

(1) Expanding channels

The bank’s self-built online channels include Palm Bank, various apps, various WeChat official account, various applets and various video numbers. In most cases, these access channels need to have a front, that is, you have to have them before you can receive their publicity. The cover of WeChat red envelope is different. As long as a few customers have it, it can be quickly dispersed and spread, and it can attract these customers to the online channels of banks. Although he may not be a customer of your bank, he is already a channel user of your bank.

(2) Brand promotion

Most banks’ brands are not fresh, and they lack interaction and communication with customers. One-way publicity has become the biggest dilemma for bank brand expansion. In the red envelope cover, there can be not only pictures, but also videos. More importantly, in the process of obtaining the red envelope cover, more activities and interactions can be implanted, so that people can express their opinions after knowing and understanding the brand. This is the way to find "play".

(3) Customer activation

The entire banking industry has the largest customer base in China. It is reported that the total number of individual customers of major banks in China exceeds 4 billion, and the per capita population in China exceeds 2 bank accounts. Since 2015, the financial circle has been killing pigs in an endless stream, and the common people (603883, shares it) have reached the point of talking about financial discoloration after several years of "thinking on the top floor balcony". Factors such as reduced contact between banks and customers, weak demand for financial services, and decreased customer arrival rate at bank outlets have brought about an increase in the proportion of bank customers sleeping and a faster sleeping speed. The cover of the red envelope solves the dilemma of the bank for many years: how to realize the rapid serial number interaction without customers reaching the outlets? Even the cover of a red envelope can quickly activate a large number of sleeping customers with only a few customers at the beginning in the communication process. You can never wake up a customer who is pretending to sleep, but a red envelope can.

(4) Get customers

After empowering customers with communication functions, banks quickly realized the blurring of cultural boundaries. Cross-border communication of customers will bring customers with customers. In many activities of banks, we can combine the cover of red envelopes with offline New Year activities to turn channel "users" into "customers". If online account opening is not restricted by regulations, pure online customer acquisition can be realized.

Second, contact the cover of WeChat red envelope

Well, action is better than action. Whether you are an account manager struggling at the grassroots level or a product manager looking for a way of customer flow at the top, let’s take a look at how the cover of the red envelope is played.

1. Enterprise application

Banks can apply for a red envelope cover as an enterprise, and bank account managers can apply for a red envelope cover as an individual. The process is not complicated, but because the ingenuity is very different, the final effect will be different. At the very least, a good-looking cover will be robbed by more people.

Bank application, through the red envelope cover open platform (cover.weixin.qq.com). The process is very simple. When we introduce the process, we will also introduce some design points of the process:

(1) Qualification: Enterprises, governments, media and other organizations, and banks are one of them. Before registration, we have completed the enterprise certification of WeChat WeChat official account, or the certification of enterprise video number (open certification after 1000 powder).

(2) Cover customization: upload the prepared pictures, texts and video materials as required. Mainly includes:

Cover Style: The cover style mainly determines the styles of red envelopes in four states: one is the message bubble of red envelopes, which is the style of a line of message bubbles displayed when red envelopes are distributed in the chat window; The second is to open the red envelope page, which is the style of the red envelope with the word "grab" when the message bubble is clicked to grab the red envelope; The third is the details of the red envelope, which is the style of how much money everyone grabs after clicking the word "grab"; The fourth is the cover story page. After the details page is pulled down, the brand style on it will become bigger and enter the cover story page. These style pages naturally need to upload pictures, bank logo and other materials. The main points are good-looking design, brand characteristics and the needs that customers may pursue (such as stars, etc.).

Cover story: the cover story is the signal focus of the red envelope cover transmission. Just like after eating a box of chewing gum, I found a water margin 108 collection card hidden in the chewing gum box. You can use pictures and videos here, yes, you can have videos for up to 15 seconds, and you can also mix video pictures, allowing a total of five materials. When users watch, they can slide horizontally to turn pages.

Additional links: You can also attach links at the bottom of the cover story. This link can be WeChat official account, video number, applet and so on. When you receive a red envelope, read the story, and are interested in the bank, the cover and any product, you can see the link by pulling down and click to enter various channels of the bank for in-depth understanding. Think clearly about all aspects of drainage for you.

(3) Submit for review: When all customized contents are confirmed, they will be submitted to Tencent for review, and the review time is generally 1-3 days.

(4) Order payment: Just like finding a printing factory to print red envelopes for you, you set the style, then determine the quantity, and you can get the red envelope cover you want after payment. Try 10 pieces for free, and 1 yuan/piece after more than 10 pieces. Now do you know where the "cover production cost" is in the previous formula?

(5) Cover distribution: After placing the order, you can get the distribution method of the red envelope cover, generally there are three ways: QR code, serial number and receiving link. These three distribution methods, combined with diversified online channels and strange operational gameplay, can form countless fission methods. Are you still worried that you won’t get customers online? One way a week, half a year’s activities are not repeated.

2. Individual application

If you are an account manager and already have certain customer resources, then applying for a red envelope cover by yourself can enhance your stickiness to customers. Many account managers already have a good private traffic community, creating a personal design that customers like and recognize, so the red envelope cover will help you strengthen your personal brand. On the individual application, the procedure is simpler, which is slightly different from the enterprise application. Here, we only say the different parts:

(1) Apply for qualification: individual users with video numbers who have completed personal authentication. Note that it is not WeChat official account, but video numbers. Publish at least one video and get 10 likes. This is too easy.

(2) Different from enterprise application:

No need to review, just apply.

Only two models can be customized, and only 10 models can be issued each. You can only make an experience version.

Free, no money. You can’t give money if you want, because you won’t increase the quantity.

You can only get it through small programs.

For a personal brand of a bank, 20 red envelope covers are probably enough, but if it is a online celebrity, bilibili UP owner, anchor with goods, etc., it is probably not enough.

3, a few tips

(1) Catch early: Just like WeChat sending red envelopes, many people didn’t respond in the first year, and in the second year it became a customer habit for everyone. The threshold of red envelope cover is very low, which will become the normal state of brand building in the future, so catch early and enjoy early, and catch late without discount.

(2) Beautiful, cool and interesting: the cover of the red envelope should look good, and someone will grab it if it looks good; Personality is needed, and personality will be refreshing in this highly homogenized market; What if there is nothing? There are videos, which can be interesting, and cut into the interests of different customers.

(3) User’s standpoint: Remember the previous fission algorithm? If banks only care about their own brand promotion, they can increase the number of red envelope covers, and people will rob you if they like you. But don’t forget to consider from the user’s point of view, whether the person who grabs the red envelope will like it when he gives it, which is related to the bank’s remembering that the user uses your cover to help you promote it, and you have to be responsible for the user’s taste, otherwise he won’t send it out when he gets it. After all, he can get a variety of red envelope covers in the future.

(4) Less complete sets: Why do customers grab red envelopes? Because the amount of red envelopes is small, the number of people who get points is also small, and if you grab it slowly, it will be gone. Then why did you grab the cover of the red envelope? We’re going to make the red envelope cover less, and it’s also a complete set. You need one that can kill Virgo. If you cooperate with the activities of a super loyal customer, for example, if you collect 108, you will get a set of two "thin gold lettering" and "Ruihe map" of Song Huizong calligraphy and painting commemorative credit card on the cover of the red envelope. This will definitely become an explosion in the circle.

Third, the drainage of the red envelope cover

The cover of the red envelope is ready, so we can rush towards the customers like the stars and the sea. How to drain the red envelope has become the most interesting part. Combined with the offline ability of the bank, it will definitely make the year’s activities colorful.

1. Basic logic of drainage

When you start to talk about methods, you can speak quickly, listen well and forget everything. Therefore, you should talk about logic first, so that your friends in banks can have the ability to create their own drainage methods. Otherwise, the case will always eat what others spit out. So what is the basic logic of the drainage on the cover of WeChat red envelope? It is the following formula.

Scene+channel+function+play = drainage method

We have talked about two formulas today. What does this formula mean? It is where, what function, and how to play with customers that they will take the bait. Let’s take a look at what these four elements have in the cover of the red envelope.

(1) Scenes

The application of the red envelope cover includes two scenarios, one is when the user receives the red envelope cover, and the other is when the user uses the red envelope cover to send a red envelope. Therefore, the fission process we designed needs to consider the psychology and behavior of users at these two time points.

(2) Channels

There are many channels that can realize the fission of red envelope cover. From the logic that everything is a channel, almost everything that can be seen can be turned into a channel. Then for banks, it is mainly divided into online channels and offline channels.

Because the red envelope is online, there are many online channels, including: WeChat official account, video number, APPlet, circle of friends, WeChat group, live broadcast, own app and so on. Offline channels are mainly divided into traditional offline channels of banks, outlets, self-service equipment, employees, etc. And the channels of partners, that is, his outlets, self-service equipment, employees, etc.

(3) Function

The fission function is mainly reflected in the distribution of red envelope covers, which can be divided into two types: bank initiative and customer initiative. The functions of customers actively looking for the cover of red envelopes are mainly reflected in: QR code, serial number, receiving link, searching and so on. The main functions of the bank’s initiative to issue red envelope covers can be used: turning cards in the circle of friends, grouping red envelope eggs, blessing bags for auspicious words and so on.

(4) Play

The gameplay is mainly a method of interacting with customers, or it is designed to be evil. It can be said that the whole customer is a method. After all, things given away for nothing are too easy to get and won’t be cherished. These methods can be solved by technical means, regardless of online or offline, including: lottery, praise collection, attention, registration, sign-in, games, questions and answers, updating, binding ID cards and so on. How to do these details will not be introduced one by one, but will be mentioned in the following examples.

3. Drainage method

The logic is clear, and the tools are available, so that the past is available, and it is much easier to talk about methods, and to tell examples also knows what logic is in line with and what tools are used. We will not be limited to these cases, but also design our own methods according to various circumstances and opportunities. Let’s give some examples below.

(1) The applet registers for the lottery to get the cover.

Formula substitution: get cover+applet+QR code (or serial number)+registration (lottery, pull new)

Effect target: Drainage, innovation, collecting customer data, creating scarcity and improving taste.

adaptability: cover content suitable for high-end customers and high-end cultural themes.

method of workA bank and a national museum made cultural integration and produced a set of 9 Zhang Guobao series red envelope covers. Then the way to collect the cover of the red envelope can be to enter the small program of the bank or the National Museum, complete the account registration, and fill in the complete personal information, so as to obtain the qualification for a lucky draw and complete the lucky draw reservation. Every time you invite 3 friends to register, you can get an extra lucky draw. On the lucky draw day, WeChat official account issues serial numbers or QR codes to the winning customers to extract the red envelope cover.

(2) WeChat official account Drainage Plus Product Matrix won customers.

Formula substitution: Get the cover+WeChat official account+QR code (or serial number)+Laxin (follow WeChat official account)

Effect target: drainage, innovation, expansion of coverage, publicity of bad reviews

adaptability: banks suitable for broad-spectrum product promotion and popular positioning.

method of workA bank made nine high-quality products into a red envelope cover matrix, and pushed the red envelope cover poster through WeChat official account. Customers shared the red envelope cover poster with their friends, and three friends paid attention to WeChat official account, so they could get the red envelope cover. How nice it was, there was no need for a lottery, but only one of the nine models could be obtained. After that, you will be further prompted that you can continue to increase the attention of your friends and get other red envelope covers. There has always been a new one, 9×3=27, and the fission is 27 times.

(3) Video number to WeChat group

Formula substitution: Get cover+video number+red envelope egg or lucky bag (QR code or serial number)+WeChat group.

Effect target: Strengthen the division of channels and traffic, and turn public domain into private domain.

adaptabilityIt is suitable for individual account managers to share private domain traffic from the bank traffic pool and subsidize loyal customers.

method of workPrompt the customer by watching the video number, the bank sends out a red envelope cover, asking to pay attention to the video number, and privately sends the video number. The video number assistant will invite the user to enter the exclusive welfare group, and the account manager will obtain the QR code or serial number received by the red envelope cover through the welfare group to distribute red envelope eggs and lucky bags. This group can be a customer maintenance group established by the account manager at the beginning. After the video number is issued with a red envelope cover, in this way, more customers can be obtained from the bank’s large flow pool. Of course, it would be even more beautiful if the account manager’s personal video number can still get customers.

(4) star drainage plus product experience

Formula substitution: Get cover+video number (WeChat official account)+QR code (serial number) +APP task.

Effect target: channel migration, functional experience and user habit formation

adaptability: the expansion of functional apps such as pocket banking.

method of work: Launch a red envelope cover with celebrity endorsements, and then set up a continuous task interface in the APP that needs to be promoted (such as handheld banking). Then remind customers in the WeChat official account or video number that the way to get the cover of the red envelope is to download the APP and complete the daily task in the APP. Of course, this task is to familiarize customers with the use and develop basic user habits. Naturally, the simpler the better. Then, one week after the daily task is completed, the APP will automatically issue the serial number of the red envelope cover.

(5) The combination of online activities and offline activities

Formula substitution: issuing red envelopes+offline outlets (partners punch in)+QR code (serial number) +APP task.

Effect target: Strengthen customer life connection and realize traffic conversion with partners.

adaptability: form brand gathering and customer sharing when co-building offline brands with partners.

method of workA bank cooperates with a local coffee brand, and the bank and coffee brand distribute red envelopes in their respective customer groups, with the red envelope cover jointly built by the brand. A video link is left under the brand story of the red envelope cover to remind customers how to get the red envelope cover. Customers need to go to any outlet of the bank to punch in with the Palm Bank APP, and then go to any store of the cooperative coffee to punch in with the coffee APP. You can get a red envelope cover after two tasks are completed. If banks and partners add other offers or on-site activities at this time, it will make the site very active. You can also issue the red envelope cover at a fixed time. For example, when you hold a bank customer meeting in a coffee shop, you can complete the record with the APP task and get the red envelope cover from the account manager.

(6) Diversified combinations

Seeing the above cases, we can see that the red envelope cover can cover almost all our online and offline scenes, and the strong drainage ability will become a powerful means for us to enrich our activities. According to the structure of the formula, we can construct a variety of online and offline WeChat red envelope games that are popular with customers according to our own conditions. I also hope that fruitful friends can itemize your achievements through magazine readers or visit my WeChat official account.

4. Normalized red envelope cover

A friend said that we have missed the Spring Festival and made a good start. Is it still meaningful to cover this red envelope? Of course, because this will become an important publicity trend of every enterprise, brand and organization in the future, and this trend will bring the following effects.

(1) Festival normalization

The Spring Festival has passed, but it is only halfway through the first half of the year, and only a quarter of the whole year. There are still a lot of domestic and foreign festivals waiting for customers to give out red envelopes. Moreover, in various festivals in the future, the orientation will be stronger, the characteristics of customer gathering will be more obvious, and the publicity of red envelope covers can still play a huge role.

(2) Matrix cover

The festival is normalized, how to make the cover of the red envelope? According to the release plan of the red envelope cover, it is also integrated into the annual activities, which is the matrix with time clues as the core. Of course, we mentioned another kind of matrix earlier. Do you remember? Yes, it is the characteristic matrix, which can be a multi-product matrix: for example, a bank has nine theme outlets in different locations of the city, and customers can collect red envelope covers at different outlets as punch cards; For example, a bank is engaged in promoting cultural exchanges between China and Japan, taking the gold sacred clothes in the Saint as the cover of red envelopes and issuing one every month; The simplest, for example, a bank has 10 employees, and their photos are made into red envelope covers. Excellent employees are selected every month, and customers vote for employees. The employees elected that month can distribute red envelope covers to their voting customers. You see, in addition to distribution, there is also a collection effect. Scarcity makes the cover of red envelopes more valuable. It also makes the bank’s activities sustainable for a long time, and there are plans, which can be warmed up, fed back and resumed, and the better.

(3) Brand multi-contact

The essence of the cover of the red envelope is the secondary distribution of the national traffic of WeChat, and the secondary distribution is the distribution of the backflow valve through the contacts. For banks, this kind of contact can be combined with a variety of traffic, as mentioned in our previous examples, such as stars, games, live broadcasts, online celebrity, tourist spots and so on. It is also very good if banks can have their own flow contacts, such as Kun Kun (Zhang Kun) and Lan Lan (Glen) before the stock market crash.

Fourth, the trend of red envelope cover

In the near future, the cover of red envelopes will gradually change users’ habits, which will become an important brand promotion means and have a far-reaching impact on the business system with traffic as the core. This influence includes three parts:

1. Impact on WeChat

What wechat develops, naturally wechat benefits first. The cover of WeChat red envelope is a rare "unrestrained" product since WeChat became a national-level software, and even it is eager for quick success and instant benefit, and it has exposed a strong enterprising spirit in time, which can be described as killing four birds with one stone.

(1) Enterprise WeChat/WeChat official account

Many friends may not know that the red envelope cover function was launched on enterprise WeChat as early as January 2019, and the "emoticon red envelope" launched at the same time settled on WeChat, while the red envelope cover has been spinning around enterprise WeChat, with the goal of activating the customers of enterprise WeChat. It is used to mark competing products such as nails. When the scene positioning of office software such as Nail is different from that of WeChat, Nail is positioned as the anti-humanity software of employee management, while WeChat is positioned as the humanized software of customer experience. By putting the red envelope cover into the civil WeChat market, WeChat will counter the corporate WeChat and consolidate the corporate WeChat official account through a larger user group.

(2) WeChat video number

Since 2019, the more important competition is in the field of short video. Although WeChat launched a video number to compete with Tik Tok. However, the WeChat video number based on acquaintances’ socialization pays more attention to conveying professional and brand capabilities, while Tik Tok is more civilian and entertaining. There are great differences in the magnitude of users and the speed of communication, and more importantly, there are many fewer UP owners who create content. In the Spring Festival of 2021, through the cover of WeChat red envelope, a large number of personal video UP owners were activated, and efforts were made to make better progress in the field of video numbers.

(3) WeChat red envelope

Then it is to give a shot of stabilizer to the mobile payment market. There is no more stable market in the payment field than the WeChat red envelope, and the cover of the red envelope strengthens the original demand of customers and makes the experience of this original demand better. In the eyes of C-end customers, experience is still king.

(4) Traffic distribution

Friends who have read my previous book "Running an Online Mall, Getting Customers Online Like Pinduoduo" must know that Pinduoduo is engaged in e-commerce on the surface, and behind it is a "game-oriented traffic distribution" business. Today’s WeChat red envelope cover is the distributed realization of more than one billion users of WeChat. Compared with other distribution methods, this is already the best distribution method to experience. Therefore, all enterprises and banks grab traffic at different costs from this large traffic pool. The cover of a red envelope with a dollar is just a huge gain of low value, large quantity and long tail.

2. Impact on customers

For customers, the cover of red envelopes has gradually changed some behavioral needs and usage habits. This is not only beneficial to Tencent, but also very beneficial to the improvement of customer experience.

(1) Increment of red envelope play

The cover of the red envelope is an increment of the red envelope playing method, and it is a way to enhance the experience through more detailed sensory expression. After all, it used to be just sharing money, and the cover of the red envelope also shared beauty, happiness and hobbies.

(2) Scarce brand sense

The scarcity of red envelope covers has caused a good brand effect. Just like some people love to buy bags, some people love to buy "donkey brand" bags, and some people love to buy limited edition "donkey brand" bags, why is the price getting higher and higher with this progressive? Because it’s getting scarce.

(3) New social aggregation

What is brought under the brand is the automatic attribution of customers, which also helps customers form a new social gathering. Through red envelopes, The Infiltrator with common interests can be blown up in different groups, and acquaintances can socialize and enter a new track. I think this meaning is doubly important to Tencent and its customers.

3. Impact on banks

For our bank, it is very important. Apart from advertising and getting customers online, the most important things are two points:

(1) Online play

It has expanded the online gameplay of the banking industry and brought the online activity operation ability of the banking industry to the same level as that of Internet companies. Note that Tencent has given you a bottom line, and the peak is created by the wisdom of bankers, which cannot be saved at all.

(2) Return data

In the banking system, very little feedback is collected from customers, while the cover of red envelopes provides banks with more customer behavior data from another dimension. In this way, banks can learn more about what customers like me, what they like and why they like me.

Fifth, the final beginning

The cover of the red envelope is not everything. The traditional idea of "customers introduce doors and experience depends on the grassroots" is no longer suitable for the well-informed Internet environment. If we can get some dividends and gains from the operation of the red envelope cover, we still have to seriously consider the following issues:

1. Traffic entering the door is just the beginning.

It has been stated many times in Internet thinking that "customer purchase is not the end, but the beginning of service". As an "account" trading enterprise, banks should have a deeper understanding of this point. What is the purpose of getting customers? Is it all right to get a guest? Did you become a sleep client after you got the guest? Traffic entering the door is only the beginning of service. Compared with the return rate of 1‰ of customers lost through online channels on the Internet, banks can’t afford to lose in this competitive situation.

2, the head brand can accelerate the amplification.

The dividend period on the cover of red envelopes may wake up quickly, which is a typical dividend formula for fast fish eating slow fish. Once the head brands of all walks of life rise, then small-scale followers will be left behind, and they will enter the arduous blue ocean nude swimming stage. Therefore, from the bank’s point of view, whether small banks operate in a traditional way or find a unique blue ocean, they must quickly eat dividends, expand their scale and become head brands.

3. Getting customers becomes getting passengers.

Turn short-term, phased and customer-oriented customer acquisition into long-term, continuous and customer-oriented customer acquisition. The cover of the red envelope helps you to distinguish the types of customers, so banks should consider the preferences and service methods of these customers. And package this into a fixed package, which is called service productization, and finally become the brand radiation, and become the foundation for continuous customer acquisition.

4. Diversified operation and gameplay.

The more you go to the Internet, the more young people live in the world. The traditional "play" of banks is replaced by the "play" of red envelopes on the Internet. Clients want to play with you, not get hit by you. In the past, banks only hit customers, but now they give you ways to play with customers.

It is purely original. If you want to reprint it, please keep the article as it is.

This article was first published on WeChat WeChat official account: The Trace of Time. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

　　Cctv newsOn May 25th, the 72nd World Health Assembly in Geneva, Switzerland, deliberated and adopted the 11th Revision of the International Classification of Diseases (ICD-11), which included traditional medicine originated from traditional Chinese medicine for the first time. This is a valuable achievement made by the government of China and Chinese medicine experts after more than 10 years of continuous efforts. This news is expected, and related reports were as early as June 2018; But it is also a milestone. As a great invention of the Chinese nation, Chinese medicine is a precious gift from China to the world, which shows that it is being recognized more and more widely.

　　Incorporated for the first time in the past hundred years

　　The Director-General’s Report of the World Health Organization points out that ICD-11 includes a report entitled "Traditional medical diseases and syndromes — — The supplementary chapter of Module 1 classifies the traditional medical diseases and syndromes that originated in ancient China and are widely used in China, Japanese, Korean and other countries. Incorporating supplementary chapters on traditional medicine into the International Classification of Diseases (ICD) enables people to make statistics on traditional medical services and medical treatment for the first time, evaluate its form, frequency, effectiveness and safety, and compare it with mainstream medicine and research.

　　ICD is an internationally unified disease classification standard formulated and promulgated by WHO. It is the normative standard of disease classification for governments in medical treatment, management, teaching, scientific research and policy making, and it is one of the authoritative foundations and general standards in the global health field. After a hundred years, ICD has been revised 10 times, and this is the first time that Chinese medicine has been included in the "International Classification of Diseases" in the past hundred years.

　　150 diseases and 196 syndromes in traditional medicine are included in the chapters of traditional medicine, and words describing TCM syndromes such as "Yin deficiency" and "Yang deficiency" are listed. After being included in ICD, the relevant data can be collected not only from China, but also more widely in the world, so it can provide more and more reliable basis for the clinical research of traditional Chinese medicine.

　　International exchanges and cooperation highlight business cards.

　　In the exhibition area of the Life Experience Hall of the Beijing World Expo, almost half a floor was used to display the contents related to traditional Chinese medicine.

　　On May 22nd, the State Council held a press conference in China International Fair for Trade in Services in 2019. When answering a reporter’s question, Vice Minister of Commerce Wang Bingnan said that a number of new characteristic service trade bases should be established in the fields of digital services and traditional Chinese medicine services, so as to promote the formation of a new pattern of "one pilot, one demonstration and multiple bases".

　　Chinese medicine has already gone to the world. In recent years, with the improvement of China’s comprehensive national strength, the spread and status of Chinese medicine overseas are also constantly improving, and the internationalization process is also entering the fast lane.

　　In October 2015, Tu Youyou, a Chinese medicine scientist, won the Nobel Prize for his invention of artemisinin, becoming the first Chinese to win the Nobel Prize in science.

　　In August 2016, at the Rio Olympic Games, cupping and acupuncture unexpectedly became popular as "artifacts" and were sought after by many Olympic athletes, including swimming superstar Phelps and gymnast Alex. Ancient Chinese medicine physical therapy methods have become the focus.

　　In December 2016, the State Council Information Office published Chinese Medicine in China. This is the first time that the Chinese government has published a white paper on the development of Chinese medicine.

　　According to state administration of traditional chinese medicine, at present, Chinese medicine has spread to 183 countries and regions. China has signed special cooperation agreements on Chinese medicine with more than 40 foreign governments, regions and organizations, established a number of overseas Chinese medicine centers in countries and regions related to the Belt and Road Initiative, and opened hundreds of Chinese medicine colleges and universities in more than 30 countries and regions.

　　In addition, Chinese medicine has actively participated in the free trade zone negotiations between China and 14 countries and regions, in order to reduce the market access of Chinese medicine and reduce trade barriers. Chinese medicine has become a bright business card for China’s international exchanges and cooperation.

　　It is reported that Chinese medicine has been included in the framework of high-level cooperation with the United States, Russia, Britain, Germany, France, Canada, Italy and other countries; The mechanism of traditional medicine cooperation meeting between China, South Korea, Singapore and Malaysia has been established. China’s cooperation with the World Health Organization, International Organization for Standardization, Central and Eastern European countries, ASEAN, SCO, BRICS and other multilateral institutions in the fields of national policy formulation, scientific research and standardization of traditional medicine is also constantly strengthening.

　　Open the second pulse of "Ren Du"

　　I still remember the movie "Scraping" that year. Grandpa used the traditional Chinese medicine "scraping" therapy to treat his grandson, but the red mark on his skin limb was regarded as child abuse in the United States. Over the years, the traditional medical field has worked tirelessly, but it is still difficult to become the international mainstream medicine. Experts believe that bringing traditional medicine into ICD is like opening up the second pulse of Ren Du, which is a milestone.

　　Zhang Qi, director of the Department of Traditional Medicine, Complementary Medicine and Integrated Medicine of WHO, said that the inclusion of traditional medicine in ICD marks the recognition of the value of this part of traditional medicine, including Chinese medicine and its origin, by the whole international public health system represented by WHO, and also recognizes the fact that Chinese medicine is being used more and more in China and internationally.

　　Zhang Boli, an academician of China Academy of Engineering and president of Tianjin University of Traditional Chinese Medicine, believes that this is conducive to the international exchange and cooperation of traditional Chinese medicine, promotes the integration and development of traditional Chinese medicine with the medical and health systems of other countries in the world, and lays a foundation for countries around the world to know, understand and use traditional Chinese medicine, which has very important practical significance and far-reaching historical significance.

　　More and more foreign "small partners" believe that while using Chinese medicine, more and more foreigners have embarked on the road of studying Chinese medicine. The inclusion of ICD will also be more conducive to their study.

　　Just a few days ago, during the Asian Civilization Dialogue Conference, Hu Man, an Iranian "foreign traditional Chinese medicine", who was invited to attend the conference, talked about his personal experience: Chinese medicine is traditional medicine, and it has a lot to do with culture. In his view, acupuncture is China’s and the world’s. I hope that through my own efforts, more people will feel the charm of Chinese medicine.

　　Huggins, a Brazilian student, suffered from stomach trouble, and his martial arts teacher cured him with Chinese medicine. Since then, Higgins has been fascinated by Chinese medicine. Now, he has opened the Brazilian College of Traditional Chinese Medicine, hoping to spread Chinese medicine culture in the South American continent.

　　Standardization has a long way to go.

　　In the Museum of Traditional Chinese Medicine in Huqingyutang, Hangzhou, Zhejiang Province, there are countless specimens of Chinese herbal medicines, and one of the display cabinets contains the identification of the authenticity of Chinese herbal medicines. In that year, there were as many as four kinds of common fakes of Cordyceps sinensis alone.

　　With the change of environment, the way of collection has changed from wild to planting, and some genuine medicinal materials are no longer authentic. In addition, Chinese medicine and western medicine are two different theoretical systems, and the unclear effective components, unclear mechanism of action and lack of quality standards of Chinese medicine have always restricted the internationalization of Chinese medicine.

　　In January, 2010, the secretariat of the Technical Committee of Traditional Chinese Medicine of the International Organization for Standardization (ISO/TC249) settled in Shanghai, and China began to gradually grasp the leading role of international standardization of traditional Chinese medicine. This is also a world discourse right in the field of traditional Chinese medicine.

　　In May 2017, the International Organization for Standardization (ISO) officially released "Chinese Medicine — — Panax notoginseng medicinal materials, which is the first international standard for quality evaluation of medicinal products led by China. Subsequently, Chinese herbal medicines such as Artemisia argyi, Ganoderma lucidum, Radix Isatidis, Dendrobium candidum and Gastrodia elata have successively obtained international standards.

　　In recent years, a number of traditional Chinese medicine prescriptions have been accepted by European and American markets better and faster by defining the effective substances and establishing standardized production chains. China has gone further and further on the road of promoting international standardization of traditional Chinese medicine. Zhang Weidong, director of the Department of Natural Medicinal Chemistry of the Department of Pharmacy, China Naval Medical University, believes that it is very important to let the world know about traditional Chinese medicine by modern scientific and technological means.

　　According to reports, ICD11, which is included in Chinese medicine this time, is designed to be more easily integrated with electronic health records and information systems, which will help shorten the transition period for the promotion and application of traditional medicine such as Chinese medicine in Europe and America. Experts believe that this achievement is also helpful for the standardized development of Chinese medicine itself. Dou Danbo, a professor at Shanghai University of Traditional Chinese Medicine, said that in view of the wide service population of traditional Chinese medicine, it will be beneficial to the supervision of traditional Chinese medicine, the safety of traditional Chinese medicine and the comparison of curative effects of traditional Chinese medicine.

　　The integration of Chinese medicine into ICD is only the first step, and it still needs to be strengthened in standardization and international cooperation for a long time. As Academician Zhang Boli said, the official release of ICD-11 will help our country to establish a morbidity statistics network which is connected with international standards and reflects the information of Chinese medicine health service, show the ability and position of Chinese medicine service in China’s health service from the perspective of statistical analysis, and also comprehensively reflect the situation of Chinese medicine providing services to people all over the world.

　　The acupuncture bronze man for ancient medical study displayed by Beijing World Expo.

　　Chinese medicine, as a "health messenger" connected with people’s hearts, has taken root and blossomed in the hearts of people all over the world.

　　(Comprehensive from: Xinhuanet, CCTV News, state administration of traditional chinese medicine website, Changjiang Daily)