It’s said that a person can’t judge a book by its cover, but do you think a sloppy and vulgar person can treat life delicately and elegantly? Obviously not.

Taste and temperament do not depend on natural appearance, nor on the accumulation of many luxury goods, but on your clothes, color matching and hairstyle!

< Chapter 1 > Dressing & Color Matching

> > Two core ideas of dressing color matching

(1) the overall clean and tidy.

Even if it’s just a sweater and wide-leg pants worth dozens of dollars, as long as the color matching is clean and tidy, it will look much more advanced than others.

On the other hand, even wearing gorgeous fur, high-luxury custom-made clothes and too fancy color matching will only give people the impression of "nouveau riche", not taste and temperament.

② There is a sense of harmony that echoes each other.

The essence of dressing color matching is not the basic color, nor the popular color.But on the basis of keeping the color matching neat, see if the overall color matching is harmonious.

Take the color that is the most difficult for ordinary people to match. In these two sets of collocation, there is no basic color to control all over the body, but because of the echo of local colors, it has become a trend to look good. This is the charm of color echo to keep harmony ~

> > common color combinations

(A) the basic color-based collocation

① Summary of color matching dry goods

Basic colors refer to black, white, gray, brown, blue and red, which we often see in our lives and will be widely used. These colors are primitive and simple, and they are very easy to control.

There are these matching skills about the combination of basic colors:Combination of simplicity and complexity, three-color principle (no more than three colors as a whole), and color matching.

② on-site demonstration

The color combination that is the easiest to "circle" in the basic color must be black and white.Black-and-white matching can choose one color to be used in a large area and another color to be decorated in a small area, or you can use a color matching ratio of 1:1, 3:7, etc.

The above suit is matched with the first color matching method. Large-scale use of black to create a cool and handsome feeling, the combination of up and down width, white satchel in which can be called the finishing touch ~

(B) basic color+color collocation

① Summary of color matching dry goods

The combination of color and basic color is a fashionable "ceiling" color matching for ordinary people. Fashionable and vivid colors blend into the low-key of basic colors, which is the best interpretation of fashionable color matching.

Color usually choose 1-2 as the key points of color matching. The color used in a large area is best placed on the upper body, and the color that appears in a small area is best echoed in other parts.

② on-site demonstration

Bright cream yellow is like sunshine. Wearing it on your body can make you feel good at a glance.

The suit is folded in avocado green tube top, and white wide-leg pants are worn in open-toed shoes. The overall fresh and beautiful color is brighter than spring!

(C) full-color collocation

① Summary of color matching dry goods

When the whole body is mainly matched with colors, it takes some thought.The colors used in a large area should be easy to control, and it is not suitable for large-scale contrast and conflict between colors.

Color matching should be combined with depth, and small-area colors should echo up and down or up and down.The color closest to the face must be the easiest to control and the most white.

② on-site demonstration

This full-color overskirt collocation does not choose too prominent high saturation or high brightness colors, but chooses the colors of Mo Landi color system for combination.

The gentle smog blue sweater is super white, with a gray-tone grape skirt. The whole seems to be shrouded in gentle light, beautiful and temperament ~

< Chapter II > Temperament & Hairstyle

> > three keys to getting a haircut

① Even and non-mainstream hair color

Few people think that girls with non-mainstream hair colors will have temperament with a haircut that kills Matt.

When choosing hair color,Try to stay away from colors that are too bright and colors that are too fancy.Choose low-key and attractive earth tone or other hair colors with earthy tones as the main color.

② Smooth and not rough hair.

The ugly duckling turns into a swan is a scene that many girls yearn for. In film and television works, the first step for a woman to become a noble princess from Cinderella is to fix her hair.

Rough, hairy, forked and yellow hair looks sluggish and sloppy, how can it bring people a sense of advanced? The silky and smooth hair is like seaweed, dreamlike, and the temperament is completely different!

③ Appropriate and natural hairstyle

But don’t think that as long as you get the hair color and quality, you can sit back and relax in your hair style. If you pick a hairstyle that is not suitable for you, it is a waste of your own face value.

Take Gulnazar as an example. She is recognized as a beauty. It is a waste to press her short hair on the left. The retro and gorgeous curly hair on the right is dignified and elegant, which is what a beautiful woman should look like ~

> > three steps to complete the beautiful hairstyle.

(step 1) preliminarily confirm the hairstyle according to the face shape.

And how do ordinary people fix their hair styles? The first step you have to do is to choose the hairstyle that suits you best according to your face.

The core principle of choosing hairstyle is that face and hairstyle can foster strengths and avoid weaknesses and make up for each other.

Cute round face is more suitable for long hair in shawls.Not suitable for any heavy long straight hair. Also not suitable for long straight hair is a square face.Square face is more suitable for micro-curls.

Diamond-shaped face with prominent cheekbones is not suitable for any face-to-face hairstyle, and is suitable for hair with fluffy feeling.Any other face with prominent bones is also suitable for fluffy and curvy hairstyles.

(Step 2) Add details according to the overall effect.

After initially determining your hairstyle, naturally you can’t achieve 100% perfect effect. You still need some details.

If you look bald, you need to make your hair fluffy, and use fetal hair bangs at the hairline to create a natural hairy flu.

If the face still looks unsmooth,Then you need to choose some thin bangs to decorate.

The long face can shorten the horizontal bangs of the face, and the wide face can lengthen the vertical long bangs of the face.

(Step 3) Post-care and create a natural fluffy feeling of hairstyle.

Hairstyle can’t be done once and for all, and it needs careful care.Don’t wash your hair frequently and don’t dye it many times.These will all hurt the scalp.

The essence of fluffy hair style lies in the integration of air sense.The thinness of bangs and the three-dimensional hair roots can create a fluffy feeling.

< chapter 3 > get the final result of hairstyle+color matching.

(Example 1) Retro curly hair with harbor wind suit

In this typical retro costume, hairstyle and clothing have played a mutual echo role, creating a literary and romantic atmosphere.

The classic Hong Kong style suit uses black and white color matching to make black retro curly hair romantic. The addition of dark green gold-inlaid leather bag and green silk scarf makes this romantic atmosphere more intense.

(Example 2) Skillful short hair with a suit

And this set of white-collar style in the workplace, the hairstyle chose short hair that looks more neat, rather than fluffy and retro curly hair.

The neat sense of hairstyle and the advanced sense of the suit, combined, are super suitable for the stability and temperament of people in the workplace ~

< final chapter >

Clothes and hairstyles can’t fight alone. Only when they are both combined can our taste and temperament be finally displayed.

The taste of clothing depends on color matching, and the overall temperament and local exquisiteness come from hairstyle.Start from these two points and meet your own counterattack moment!

Envy those women who are not affected by age, but still have extraordinary temperament even when they are getting older. Instead of envy, it is better to learn how to look up to them and learn more about how these elegant women dress themselves up every day. I believe you can also make a big change.

Do remember! Women who have seen the world will not wear gold and silver, clothes and hair, because to be a temperament woman, it is necessary to be exquisite from beginning to end, without a detail. If you operate like this, it will be difficult to be elegant until you are old!

It can be elegant when you are old, and it is analyzed in three parts:

The first part, hairstyle-don’t curl your hair at will

(i) Several negative cases of curly hair:

① instant noodles

The curling degree of instant noodles is exaggerated, and if it is not taken care of well, it will also cause a messy effect. Moreover, the instant noodle head directly enlarges the head, making the face of the head look very big. This hairstyle will become aunt as soon as it is left, especially without makeup.

② explosive head

The explosive head is a more exaggerated hairstyle based on the instant noodle head, which may be a combination of high bulkiness and instant noodle head. In short, leaving this hairstyle will only make people feel that you are a second-dimensional person, not everyday, and there is no beauty at all.

③ Wool roll

Wool rolls have higher requirements for hair quantity, and people with less hair quantity will be more suitable. If the hair is a little careless, it will become the type of explosive head, so it is easy to make the overall image sloppy and unfocused, and it is easy to split.

(2) Keep a natural hairstyle that pays attention to fluffy feeling.

1. Collarbone micro-curly hair

The length of the clavicle is the least height-conscious, and staying tall and short will not affect the proportion of the whole person. Moreover, with the range of micro-curls, the hair will look less stiff and add a lot of foreign flavor. More importantly, it can highlight the lines of the neck and clavicle, which will visually make the upper body thinner.

Shoulder-length natural straight hair

Straight hair about the length of the shoulder has a sense of lightness between the length and the length. It retains the conciseness and comfort of short hair, but also brings the exquisiteness and femininity close to that of long hair. In addition, it is a more natural straight hair, and the overall image will appear more elegant and temperament.

3. Short straight hair over the ear.

Short hair just over the ears is very capable and exquisite. If it doesn’t exceed the ears, it will look too masculine. The overall image is biased towards men’s style and has no femininity. This kind of short straight hair concentrates the sense of refinement and comfort, and can also show the slender lines of the neck on the side, which has different advantages for people with long or short necks.

The second part, wearing-not gaudy.

A focus on taste should be good at subtracting clothing.

(1) The style of clothes emphasizes texture rather than design.

We should be good at wearing basic clothes and bottoms, and reject all styles with surface design, such as prints and three-dimensional elements! And the quality should also be checked, and it will be expensive when you wear it.

The soft wool of woolen coat, the drooping feeling created by the three-dimensional thickness of jeans, or the softness and delicacy of simple matching sweaters, each single product can achieve a very fine sense of high-end quality, and there will be no frivolity and no sense of inferiority. Both sets are very simple to wear, but they are enough to appear very advanced in taste.

For example, when we choose the simplest shirt, we must choose a material that is not easy to wrinkle and deform. This silky material with a pearly feel will refract light and shadow on the upper body and will not be easily affected by external forces. It is best to match it with suits and pants with the same strong sense of drooping, so that the whole will develop in a smooth and flat direction.

⑵ Simple collocation is clear at a glance.

This follows the effective combination of tightness, depth and softness. Seemingly plain minimalist collocation, but you can see that the dark slim top of the upper body is outstanding for slimming; At the same time, the stiff material of the lower body is also very stylish, and the outline of the legs is out. Paired with a wide tube of trouser legs, it is in sharp contrast with the slim upper body, and it can also cover all kinds of shortcomings in the legs, so as to be slim and tall with confidence.

The combination of black and white in color and the same sense of material make this set very convincing. Full of neutral and heroic beauty, stiff sweaters and suit pants, as well as classic and soft black and white complement each other. You don’t need to decorate it, just concave a shape is full of high-grade feeling!

(2) Be good at finding some color combinations with high sense.

-advanced colors are not dark or bright, and there must be a bright side in color matching.

Like these deep black, gray blue, etc., they are old-fashioned colors when they are worn. Young women wear them without vitality, while older women wear them more old-fashioned, which is not suitable in short; There is also a fluorescent color with brightness and no texture. Although it is bright when worn, it is also very tacky.

(1) light color and cold color with advanced beauty upgrade.

The color of the cold feeling is biased towards the winter atmosphere, and most of the colors are blue-green or gray, etc. When matched with light colors, the upper body will have a shiny feeling. Moreover, the combination of dark gray suppresses this cold temperament, and the light color is just right, which even magnifies the advantages of cool color.

⑵ The combination of dark color and warm color shows the beauty of foreign color difference.

Warm colors are different, and they have enough eye-catching strength. Just showing warm colors is already very foreign. Matching with light colors will weaken the fashion sense of this contrast, but using deep colors as the background board will immediately highlight the bright eyes of these warm colors, and the eye-catching parts will be seen immediately after a comparison.

The third part, accessories-don’t wear gold and silver

(1) The inclusiveness of gold and silver is too small.

A sense of high class needs a certain clothing style to match.

A slight increase in style and details will be exaggerated or rustic.

Accessories made of gold and silver are generally set off by formal or grand clothes, and clothes that are too simple and casual are somewhat out of place with these accessories. And especially gold, the style should be chosen very carefully. If you exaggerate a little, you will wear it very rustic.

(2) It is easier to directly select images with elegant and advanced temperament.

(1) representative accessories with quality can be grasped at a glance.

A watch is a single item that can best show a person’s fashion taste.Senior people will definitely choose watches for jewelry decoration. There are many grades of watches, and expensive watches can even buy a suite, so look closely at those who have taste, or those who have money, and prefer to study watches.

Bags are also a fashion weapon that can easily show the taste and texture.Cheap bags and expensive bags can be reflected not only from the brand logo, but also from the material and workmanship. Even if you wear simple and simple clothes, you can’t stop your sense of high-grade when you carry your expensive bag out of the door.

⑵ "Soft accessories" have more choices.

The ornament of accessories is not only gold, silver and jewelry to achieve a sense of high quality, but also soft peripheral elements can actually play a very good role in ornament.Hats, shawls, scarves or belts,They all belong to soft accessories that can play a plus role.

Learn from women who have seen the world, and they will never wear gold and silver, or make their hair styles and clothes fancy. Everything is simple and elegant, so that they can be so elegant and elegant until they are old.

Interface journalist | Zhou Fangying

Interface News Editor | Lou Qinqin

In mid-May, the 27th China CBE Beauty Expo, which was postponed for one year, was held in Shanghai New International Expo Center. Over 220,000 square meters of the venue, the memorable lively scenes reappeared shoulder to shoulder. It is not difficult to see the enthusiasm of people in the beauty industry and their confidence in boosting the industry.

During the epidemic period, the demand for beauty products as non-essential products was cold, and the offline circulation links such as warehousing, logistics and retail stores were stagnant, and the upstream and downstream enterprises in the whole industry chain all encountered "dark moments". Fortunately, after entering 2023, these enterprises have seen hope again.

The total retail sales of cosmetics from January to April was 129.9 billion yuan, up 9.3% year-on-year, which exceeded the level of the same period in 2019 before the epidemic. This is also reflected in the financial reports of various local listed beauty companies-Marubi shares and Shuiyang shares all returned to growth in the first quarter of 2023, getting rid of the "most difficult 2022".

But all this has just begun. Many people in the industry who participated in the Expo admitted that the sales rebound in January and February was less than expected, and the response of e-commerce promotion on Women’s Day on March 8 was flat. Enterprises need to speed up the solution of those problems that are not obvious in the period of rapid development, so as to seize new growth opportunities.

As a partner of many international brands such as L ‘Oré al, Lancome and Sisley when they first entered the e-commerce channel in China, Liren Lizhuang successfully landed in the capital market in 2020 and became a cosmetics online retail service provider with comprehensive data insight, online operation and brand marketing. After listing, Liren Lizhuang began to develop its own brand based on its original experience in the cosmetics industry. At present, it has effective skin care brand Meiyitang, China characteristic plant brand Yurongchu and so on.

Qiao Xiaoling, director of the research and development department of Liren Beauty Cosmetics, who is leading the research and development of new products, told the interface fashion that from the data of e-commerce market, the current consumer preferences are polarized. Consumers with strong economic ability are still loyal to high-end cosmetics, while some consumers whose mentality has changed from excitement to conservatism pursue products with higher cost performance.

This means that the mid-range beauty products are cold.

Cosme Meishi, the head foundry behind famous beauty brands at home and abroad, such as L ‘Oreal, Estee Lauder, Perfect Diary and Hua Xizi, also found the same rule from the needs of cooperative customers.

Cosmis is a Korean cosmetics ODM company, but China has already become its second largest market. Liu Yuanli, deputy general manager of Cosme Meishi’s production headquarters in China, told Interface Fashion that some brand customers are focusing on products with high performance-to-price ratio and strong efficacy, that is, "increasing the quantity without increasing the price", and improving the added quantity and efficacy of ingredients to the critical value as much as possible under the same pricing.

Qiao Xiaoling also mentioned the same development idea. In addition to maximizing the efficacy of products, they will also make precise development according to consumer demand and provide consumers with combined products to cover all their needs. For example, sensitive muscle consumers may need to spray in the sun environment in addition to daily water emulsion, so they will develop it based on the needs of the scene.

In cooperation with local beauty brands, Liu Yuanli also found that some brands that were originally priced by the public began to try to pursue high-end. For example, a brand originally sold lipstick for one or two hundred yuan, and now it will consider launching products with a price of four or five hundred yuan. Some local skin care brands have also begun to put on shelves skin care products with a retail price of thousands of yuan, and they have the courage to fight with international brands.

In the past three years, due to the epidemic, the traffic and logistics were not smooth, and the influence of online and offline sales was a common problem disclosed by many beauty brands in financial reports and external information, and this problem was solved with the liberalization of the epidemic. However, the "stuck neck" problem that the main raw materials depend on overseas markets has become more prominent after this epidemic.

A cosmetics researcher told the interface fashion that during the epidemic period, the problems of overseas raw material procurement interruption and price increase caused many brands to rush to the local market to find alternative raw materials. However, it is very complicated and time-consuming to replace raw materials by re-debugging the formula, filing and registering. Therefore, the delay in launching new products and the increase in development costs have been more problems in the past three years.

The reason why substitute materials are hard to find is that there are not many local manufacturers of daily cosmetics raw materials in China cosmetics industry chain.

Qiao Xiaoling said that this is because if the basic raw materials such as surfactants are only used in a single domestic market, the output may not cover the input, and the quantity efficiency is not high; On the other hand, head chemical enterprises such as BASF and Dow started from large chemical industry, and then gradually entered the fine chemical industry in the fields of daily cosmetics. These international manufacturers basically monopolize the global market share, and it is difficult for domestic small manufacturers to start from scratch.

For the present cosmetic manufacturers, the development of functional active ingredients, a subdivision of raw materials, is a new starting point for competition.

In 2018, Kosmet Group established a raw material company in China, aiming at developing exclusive raw materials with China characteristics. Its newly introduced X-fine ultra-fine powder treatment technology claims to make the base makeup lighter and lighter. Liu Yuanli said that these exclusive technical raw materials can not only help Cosme to expand its own quantity, but also feed back the upstream raw materials companies that provide basic raw materials.

In China, similar manufacturers of raw materials focusing on active ingredients have begun to show their edge.

Qiao Xiaoling takes ergothionine, a popular ingredient in the skin care market, as an example. When ergothionine was first synthesized abroad, its cost price was very high, reaching 200,000 yuan per kilogram. However, after using biosynthetic technology to increase the output of ergothionine in China, the price reduction is immediate, and its current market cost price is basically 60,000 yuan to 70,000 yuan per kilogram.

The technical realizability and broad application market prospect of these functional active ingredients undoubtedly bring new opportunities to local brands. Oriental plant components, peptides, oligopeptides and other peptide compounds are the hot research directions in the domestic cosmetic market at present.

In the past, there were many local skin care brands featuring herbs in China, such as Yiyibucao and Baique Ling. However, compared with the efficacy memory of nicotinamide, boson and other compounds, the efficacy of herbal skin care products always has a sense of distance.

Liren Lizhuang’s own brand Yurongchu has listed a series of products with saffron extract as the main functional ingredient since the beginning. In Qiao Xiaoling’s view, there is still a lot of room for development of oriental herbs. The key is to thoroughly study how to better extract and retain their active ingredients, how to make them work with other ingredients in the formula, scientifically present their mechanism of action, and further verify their safety.

Since L ‘Oré al, Revlon and other international brands entered China for a century, the cosmetics market in China has only developed for more than 20 years. However, local cosmetics enterprises have begun to ponder how to surpass these international competitors by admiring, learning from and learning from them. Everyone reached a consensus that independent research and development is the way to build core competitiveness and barriers.

Local listed cosmetics companies such as Polaiya, Shuiyang, Marubi and Betani all invested in heavy assets projects such as production R&D bases after raising funds. For some brands that get goods from foundries and start with online marketing, in-depth cooperation with foundries is a path to overtake in corners.

In 2020, Yixian (Guangzhou) R&D and production base jointly established by Perfect Diary parent company Yixian E-commerce will be officially put into production this year. In 2022, Kosmet also established a joint venture with Pellet Group, the parent company of new brands such as UNNY, RNW and Aiyu, in Fengxian, Shanghai. Eye-catching shows that the equity ratio of Zhongke Simesi and Pellet in the joint venture company "Pellet Cosmetics (Shanghai) Co., Ltd." is 82%.

Liu Yuanli said that this is a two-way win-win model. The brand side can gain the inclination of the R&D and production capacity of Cosme Meishi, shorten the development cycle, reduce the production cost and so on, and stabilize its own supply chain. Cosme poetry can cultivate more long-term and stable customers, maximize its own production capacity and ensure sales.

In the past three years, the pain felt by downstream brands has also been transmitted to upstream manufacturers, which is reflected in problems such as reduced orders and vacant production capacity. To stand out from the fierce competition in the supply chain, upstream manufacturers must also change the previous thinking of "waiting for customers to come" and actively increase service to stabilize old customers and expand new customers.

In order to recover quickly after the epidemic, Kosmet reconfigured the personnel structure, reduced the number of front-line production personnel by upgrading automation equipment, and increased the recruitment of R&D personnel.

In the past, Cosme Poetry Research Department was only divided into two sections: skin care and make-up, and the increase of researchers also made it refined into the special development of specific product categories such as cream and tissue substances. In addition, Cosme has set up a testing service center to shorten the time and cost of sending products to a third-party testing company for efficacy evaluation.

Because OEM manufacturers often receive orders from brands one to two months in advance to stock up, they are more sensitive to the recovery of the cosmetics market.

Liu Yuanli said that with reference to the data in 2021, Kosmet will achieve year-on-year growth in the second quarter of this year, and the company has begun to feel the atmosphere of 618 e-commerce promotion this year. In addition, from the communication with many brands, the third quarter, which was sandwiched between 618 and double 11 in the past, was a low point in sales, but this year may become a "turnaround" moment in the beauty industry. And the fourth quarter, which includes double 11’s big promotion node, is the expected opportunity for the big outbreak.

At the time of the outbreak of local beauty brands two years ago, it was a hot topic to seize the opportunity and eat up the bonus. However, in the period of fading traffic and low industry, introspection and self-cultivation are the starting points of the brand’s long March from 1 to 100.

Beauty companies based on a single main brand began to exert their brand matrix, such as the make-up brand Caitang to Polaiya, and the high-end anti-aging brand Jieke to Betani; New subdivided blank areas have begun to attract attention. For example, Nature Hall launched the efficacy brand "Own Out" focusing on baby’s fragile muscles at the US Expo; Starting from the cutting-edge brands who have made a fortune online, we are beginning to pay attention to the importance of offline channels. For example, Hua Xizi opened its first flagship store in Hangzhou, and tested the water in pop-up shop in Japan.

These new attempts are new opportunities for local cosmetics enterprises to explore and create for themselves, and they are also important signs of industry recovery and future development.

"The collapse of the county" and the difficulty in introducing excellent educational talents … As an underdeveloped prefecture-level city located in the southwest of Hunan Province, the regional GDP ranking is not in the top of the province. In the past few years, the overall level of basic education development in Yongzhou City was still hovering in the middle and lower reaches of Hunan Province.

How to achieve a higher level of education development?

"Adhere to the priority development of education, implement the strategy of building a strong city through education, and play a’ combination boxing’ around promoting high-quality and balanced development of education, improving teaching quality, and narrowing the educational gap between the north and the south, so as to promote the high-quality development of education in the city!" Zhu Hongwu, secretary of Yongzhou Municipal Party Committee, said.

With the attitude of striving for the first place, Yongzhou handed over an "answer sheet" for the development of education at a higher level. From 2020 to 2021, Yongzhou’s education work won the encouragement and praise of Hunan provincial government for its hard work supervision twice; In 2022, it was awarded "excellent" in the evaluation and assessment of municipal and state governments’ educational responsibilities … What is behind this to promote the change?

Promote at a high level to solve the "collapse in the county"

The quality of high school education and teaching in Daoxian, ningyuan county and other counties is not high, which was once a pain point in Yongzhou.

In 2023, the secretary of Yongzhou Municipal Party Committee and the mayor successively organized special investigations to gain an in-depth understanding of the development of county-level ordinary high schools, and proposed to carry out the assistance and co-construction of Yongzhou No.1 Middle School and Yongzhou No.4 Middle School in Ningyuan No.1 Middle School and Daoxian No.1 Middle School, so as to promote the high-quality development of county-level high schools in the city.

"Twinning to help county-level ordinary high schools, the county party committee and the county government bear the main responsibility, and the city and county-level supervision offices have been keeping an eye on it for a long time …" Zhu Hongwu said that Yongzhou promoted twinning to help county-level ordinary high schools as a major educational reform.

In September, the counterpart support team entered Daoxian No.1 Middle School and Ningyuan No.1 Middle School to carry out their work, and started with the establishment and improvement of various school management systems to help the school improve the scientific and standardized management level.

Yongzhou City and Helping Counties set up a special fund of 10 million yuan for the aided schools every year, and establish and improve the incentive mechanism for work evaluation. Every year, the local county party committee, county government and the Municipal Education Bureau organize the performance evaluation of cadres and teachers sent by the municipal high schools, and those who pass the examination will be rewarded by the county where they are located every year.

"The municipal and county finances have also set up special funds for our school to ensure that we and the cadres and teachers sent by the municipal high school will carry out all aspects of teaching, research and education reform in a normal way." Mary, a teacher from Daoxian No.1 Middle School, said.

"The quality of high school education is one of the important indicators to measure the quality of education and people’s satisfaction in a region. We will continue to increase urban planning and help nanbu county, such as Ningyuan and Daoxian, get out of the dilemma of’ collapse in the county’. " Chen Ailin, deputy secretary of Yongzhou Municipal Committee and mayor, said.

It is reported that the city has invested 1.77 billion yuan to build six public ordinary high schools with high standards, and invested more than 500 million yuan to rebuild and expand nine public ordinary high schools. In the past five years, the city has added nearly 50,000 high school places.

Optimize and improve quality to solve the problem of "more but not better"

Jump rope happily for 10 minutes between classes, and have the same music class with the students who help rural schools … Recently, children are enjoying a happy campus life at the teaching point of Shankoupu Village, Tuojiang Town, Jianghua Yao Autonomous County.

In the past, there were many teaching points in Yongzhou, accounting for a relatively large proportion in Hunan Province. Rural education was "big but not strong" and teaching points were "many but not excellent". Sprinkling pepper noodles is not only difficult to see obvious results, but also wastes resources.

In the spring of 2020, Yongzhou Municipal Party Committee and Municipal Government took the lead in exploring the optimization and upgrading reform of rural small-scale schools in Xintian, and achieved more than expected results. "Xintian Experience" was also selected as "100 Cases of Exploration of Grassroots Reform in Hunan".

Based on the "Xintian Experience", in 2021, Yongzhou continued to make efforts to optimize and upgrade small-scale rural schools as an important measure to promote the balanced development of urban and rural education and boost rural revitalization, and comprehensively promote the optimization and upgrading of teaching points in the city. In the past three years, Yongzhou has embarked on a path that can be replicated and popularized in the optimization and upgrading of rural teaching points.

Up to now, the number of rural teaching points in the city has been optimized and upgraded to 353, 236 left-behind Children’s Home schools have been established, and 535 online joint schools have been built. All small rural schools in the city have achieved full coverage of the Internet and Banbantong.

"Let every rural child enjoy a better education, which is the solemn commitment of the municipal party committee and the municipal government to the people of the whole city." Huang Zanxiao, Party Secretary and Director of Yongzhou Education Bureau, said. Through continuous efforts, Yongzhou has basically realized the transformation from "small and weak" to "small and beautiful" and "small and excellent".

Bringing education together to solve the "teacher dilemma"

Yongzhou’s economy is underdeveloped, and its attraction to talents is limited. At one time, it faced the difficult problem of teachers’ "attracting, cultivating and retaining". How to break the game?

In recent years, Yongzhou Municipal Party Committee and Municipal Government have issued "Implementation Opinions on Deepening the Reform of the System and Mechanism of Talent Development" and "Article 36" of the New Deal for Talents, etc., in order to attract and retain talents for the city’s education system.

Since 2018, the city has introduced more than 800 high-quality education talents. In 2023, the city introduced 175 outstanding educational talents. Up to now, the number of primary and secondary school teachers in the city has increased by more than 20% year-on-year, the number of deputy senior judges has nearly doubled year-on-year, and the actual number of deputy senior judges has increased by 192% year-on-year, effectively stimulating the enthusiasm of teachers.

To build a high-quality and professional team of high school teachers is inseparable from the guidance of famous teachers. Yongzhou has written the construction of "famous teacher project" into the government work report for three consecutive years, taking it as an important starting point for strengthening the city through education.

In recent years, Yongzhou organized and selected 40 "Yongzhou Chief Teachers", built 100 county-level famous teacher studios, and promoted the professional growth of more than 5,000 young and middle-aged outstanding backbone teachers.

At this year’s Teachers’ Day Celebration Conference in Yongzhou, the main leaders of Yongzhou Municipal Party Committee and Municipal Government awarded licenses to 20 newly established municipal famous teacher studios. "These famous teacher studios are like entrepreneurial teams, and all teachers, young and old, are full of passion." Wen Jiayou, a researcher at Yongzhou Academy of Educational Sciences, said.

The introduction of talents, the project of famous teachers, and the promotion of teachers’ abilities … Yongzhou is taking a series of reform measures to solidly promote the construction of "three teams" of principals, class teachers and teachers, constantly stimulate the initiative and creativity of teachers, and consolidate the foundation for the high-quality development of Yongzhou education.

China Education News, 1st edition, November 29th, 2023.

Author: Special correspondent Li Qing Our reporter Yang Xiye

Climate change is the most urgent and complex global crisis facing mankind, and coping with climate change has become a top priority for mankind. What can education contribute to human response to climate change? How to play the role of education to slow down and adapt to climate change?

Recently, at the Sixth World Education Frontier Forum with the theme of "Climate Education and Learning: Turn the tide and Start with Me", experts and scholars from home and abroad discussed these issues in combination with the latest research results in climate change education.

What can education do for climate change?

Ma Fengqi, dean of the School of Education of Guangzhou University, believes that in the face of the increasingly severe challenge of climate change, what human beings can do is to start from me, from now on, from everyone’s daily life, and education is duty-bound.

Yin Houqing, vice-president of the 8th Council of China Education Association and president of Shanghai Education Association, conducted a survey on 236 primary and secondary schools in Shanghai. He found that the surveyed schools designed 400 scientific projects in project-based learning, and the environment-related projects accounted for about 20%, which was a high proportion in general. However, the projects related to climate change account for 2.5%, which is very low.

Yue Wei, a professor at the School of Education of Huazhong Normal University, believes that tackling climate change is not only a scientific and social issue, but also an educational issue, and education must take active action. The value orientation of education in coping with climate change lies in slowing down and adapting to climate change.

"For a long time, education has always followed the modern development paradigm centered on economic growth. This is undoubtedly aggravating the survival crisis of mankind and the earth. " Yue Wei said that in order to alleviate, adapt and even reverse climate change, education itself must be changed, and its important direction is its own ecologicalization.

In addition, an evaluation survey of international students by the Organization for Economic Cooperation and Development shows that young people generally have a good understanding of climate change. Among the students surveyed, nearly 80% said they knew or were very familiar with climate change and global warming.

Deborah Nusa, a senior analyst of the Organization for Economic Cooperation and Development, believes that the education system plays an important role in climate change by influencing the way of thinking, behavior and life choices. At the same time, climate change provides an opportunity for education: to help young people improve their thinking skills and accept complexity better.

What challenges does climate change education face?

In East Asia, a region with a strong atmosphere of exam-oriented education, how can we carry out an education that seems to be not directly related to further studies and exams? Li Shengbing, dean of the School of Education Science of South China Normal University and executive director of the Hong Kong and Macao Research Center, pointed out that the implementation of climate change education is indeed a big problem.

Pei Qing, an associate professor at the Hong Kong Polytechnic University, has long been engaged in research on climate change education. In his teaching practice, he found that when talking to students about global climate change, students usually feel very far away from themselves. When studying climate change, it is difficult for students to feel the traces of climate change.

Pei Qing believes that how to close the distance between students and climate change education, effectively promote climate change education, and enhance young people’s scientific literacy and humanistic feelings are issues that need to be considered in climate change education.

"At present, in some countries, school science teaching has not changed much in the past ten years, becoming more and more outdated and out of touch with real scientific practice in the real world." Deborah Nusa believes that school science education plays a vital role in cultivating future scientists, so attracting and supporting students to further their studies in the STEM field is the key to strengthening green development.

Teachers are the key to the implementation of climate change education, but teachers around the world generally lack the necessary knowledge, resources and teaching training related to climate change education, and cannot effectively implement climate change education in the classroom. A recent survey conducted by UNESCO on 58,280 teachers in 144 countries shows that less than 40% teachers are confident to teach climate change knowledge.

How to carry out climate change education?

Gong Peng, vice president of the University of Hong Kong and professor of global sustainable development, pointed out that many climate change problems are not profound, and climate change education should start with dolls.

He believes that the relevant knowledge of climate change should be designed in the basic education system, from kindergarten to high school, giving priority to the knowledge of climate change on health threats, starting with the simple knowledge of coping with high temperature and heat waves, and gradually increasing the systematic knowledge of coping with climate change.

Climate change education involves meteorology, geography, physics, chemistry, sociology, economics, politics and other disciplines. Yue Wei pointed out that the implementation of climate education should move from a single discipline to a multi-disciplinary integration, and the unique advantages of different disciplines should be brought into play to achieve the effect of collaborative education.

Li Xingwei, president of Macau University of Science and Technology, an academician of the Royal Academy of Engineering and the Hong Kong Academy of Engineering, believes that the government can use the database to carry out popular science activities and cooperate with secondary schools and universities to improve students’ awareness of climate change. The development of climate change education needs interdisciplinary thinking. At the university level, tourism industry, environment, economy and other disciplines all intersect. He hopes that the construction of these related subjects in China can form an all-round talent training system from undergraduate to doctoral level.

Yue Wei believes that student-centered experiential teaching and inquiry learning are the most effective for climate change education. These teaching methods can make students connect with the real world, give full play to their creativity, and then find solutions to problems from different angles.

Yin Houqing also believes that climate education is not only to teach people the skills to cope with climate change in their lives, but also to enable students to form the values they need to adapt to climate change, thus driving behavioral changes. In the construction and implementation of the climate change education curriculum, the thematic learning mode promotes learners from knowledge learning to understanding learning, and then connects with life, so as to improve the quality of ecological civilization.

The "World Education Frontier Forum" is a cross-disciplinary international education exchange platform founded by the China Education Thirty Forum, with the aim of "leading the trend and creating the future". The forum aims to promote the international exchange of the latest educational ideas and models, promote the application of the latest educational technology, and realize the all-round development of education in the future. The forum was hosted by the China Education Thirty Forum, in cooperation with the Education Policy Research Center of the University of Hong Kong, and co-organized by Tian Jiabing Foundation, the National and Regional Research Base of the Ministry of Education, the Hong Kong and Macao Research Center of South China Normal University, and the School of Education of Guangzhou University.