At the 2024 Beijing Auto Show, FAW-Volkswagen brought many of its own models to the exhibition, among which the new generation was the most concerned. As the best-selling B-class car in Volkswagen’s history, the Maiteng model has been favored by many consumers since it entered the Chinese market. The new generation of Maiteng unveiled this time is aimed at people’s preferences and brings more young and fashionable elements. Let’s feel it up close.

　　In terms of appearance, the new generation of Maiteng still retains the family-style design style, but has made changes in many details. The new car will use a frameless air intake grille shape, and use the light strip in the middle and the luminous LOGO to connect the headlights on both sides in series, forming a through-type light group, and the overall recognition has been greatly improved.

　　The shape of the front bar is also more sporty, especially the side trend position on both sides, using the design elements of the upward height. And the front bar uses a large area of bright black color scheme, only retaining the middle of a chrome decoration, which echoes the light group and increases the layering of the front.

　　As a B-class sedan, the new generation of Maiteng has a length, width and height of 4990x1854x1487mm, a wheelbase of 2871mm, and the new car will adopt a modern back-style design, which also makes the side of the whole car look smoother and more tense. The layout of the double waist line protects the administrative properties of the car to a certain extent, which can be said to be a perfect integration of household and commercial.

　　The new generation of Maiteng uses a 19-inch two-tone wheel design, paired with 245/50 R19 tires, which can effectively balance the comfort and passability of the vehicle. The new car does not use a hidden door handle design, and the color scheme of the rearview mirror is also consistent with the body.

　　The design of the rear part of the car also reflects the FAW-Volkswagen family style. The through-type tail light group adopts the combination of transparent lampshade and red light strip, plus the luminous LOGO, which makes the whole rear of the car much younger, and the letters "MAGOTAN" are also placed in the middle of the trunk cover.

　　The overall design of the rear bar looks simple and unadorned, but the plain surface shape gives the entire rear of the car a different luxurious aura. Coupled with the penetrating reflective strip and chrome decorative strip below, it forms a linking effect with the taillight group, and the visual impact is still very strong.

　　The design of the interior part is definitely eye-catching. Early Volkswagen models have always been criticized by everyone for the same interior, but this time the new generation of Maiteng’s interior has undergone earth-shaking changes. The entire interior has eliminated unnecessary buttons, and more functions have been placed on the car’s large screen.

　　The new generation of Maiteng is equipped with three screens this time, a 10.25-inch LCD instrument panel, a 15-inch 2K central control screen and an 11.6-inch passenger entertainment screen. The 15-inch central control screen adopts the Qualcomm Snapdragon 8155 car-grade chip, the overall computing power is guaranteed, and the UI design of the car is also consistent with the ID.7.

　　Because it is still a trial car, the car system cannot perform much in-depth operation, but from the information we can see, the car system can support mobile phone interconnection, online entertainment, OTA upgrades, voice interaction and other functions, and air conditioning, smart driving and other operations are also placed in the car.

　　The new generation of Maiteng’s steering wheel design is more conventional, but it is worth mentioning that the new car will use a new gear shift method, which not only makes it faster and more convenient to operate, but also liberates the space in the central passage of the car to the greatest extent.

　　The display of the full LCD instrument is also very comprehensive, including the vehicle’s driving information, navigation information, entertainment information, etc., and the display is also very clear. In addition, the car is also equipped with a HUD head-up display, which can also facilitate the driver to observe the vehicle data in real time while driving, and improve the safety of driving.

　　I think the biggest highlight of the new generation of Maiteng interior is the entertainment screen of the co-pilot. Although this is not a new design, seeing such a configuration on Maiteng is enough to show that the manufacturer is working hard to achieve people’s usage habits and needs. This not only enhances the technical attributes of the car, but also far exceeds its competitors, becoming a veritable standard leader for B-class cars.

　　If the upgrade of the configuration makes our eyes shine, then the change of comfort is to make our body and mind happy. The new generation of Maiteng seats not only supports electric adjustment, but also has seat ventilation, heating, massage and memory functions. At the same time, the leg rest part can also be adjusted, so that every driver or occupant can find their own comfortable sitting posture.

　　The rear seats also reflect the luxury of this sedan. The backrest of the seat is electrically adjustable, and there are seat heating, ventilation, and massage functions. The central passage floor of the rear row has also been lowered to provide a better ride experience.

　　In terms of power, the new car will continue to offer 1.5T and 2.0T engines, paired with a 7DCT transmission. In addition, the car will also use the IQ. Pilot intelligent driver assistance system for the first time, providing L2 + level of autonomous driving assistance, including predictive adaptive cruise, lane keeping, lever lane changing and other functions.

　　Summarize:

　　The current main competitor of FAW-Volkswagen’s new generation of Maiteng is the model. Although these three cars have all developed in a younger direction, the interior, technology configuration and comfort of the new generation of Maiteng are definitely ahead of other competitors. The car will be unveiled at the 2024 Beijing Auto Show and is expected to be launched in the second quarter of this year. Friends who like it can still pay more attention.

Fresh information morning call is all in the morning newspaper

Dear friends and children, Happy Children’s Day on June 1st! In this day full of innocence, let’s say bye bye to all our troubles and say bye bye to all our sorrows!

The trailer is a fresh look. Peng Yuyan’s "Tropical Past" is also a mystery, and the characters of "The Great Dad" are the ultimate poster for father and son

　

Produced by Ning Hao and directed by Wen Shipei, the film "Once Upon a Time in the Tropics" starring Peng Yuyan, Zhang Aijia, Wang Yanhui, Zhang Yu and others has released a set of posters for the relationship between the characters "with Peng". The poster interacts with the role of "Wang Xueming" played by Peng Yuyan and other characters, making Zhang Aijia, Wang Yanhui, Zhang Yu, and Jiang Peiyao all "related to Peng" and making the characters suspense – this setting also fits the film’s rare "suspect’s perspective" narrative structure in Chinese-language crime films. As the film director Wen Shipei wants to express: What happens when a suspect walks into the victim’s family?

In the poster of the relationship with Zhang Aijia, Peng Yuyan looks slightly frightened and vigilant in the depths of the scene, staring at Zhang Aijia in the foreground, while "Liang Ma" looks safe in the foreground, completely unaware of the peeping in the dark. In the poster of the relationship with Wang Yanhui, the two characters are separated on both sides of the station locker to secretly explore. In the poster with Zhang Yu, Peng Yuyan is like a "trapped beast" that has been knocked down, and the singer played by Zhang Yu seems to "care nothing" about Peng Yuyan’s situation. In the poster with Jiang Peiyao, the two seem to be missing out on the vast crowd. So what kind of character did Peng Yuyan create in the film? Everyone has to go to the theater to find out.

The trailer continues to watch~ A few days ago, the movie "Great Dad" released the ultimate poster and exposed the "Father and Son Drama" special together. At the shooting scene, Wang Yanhui and Zhang Youhao, who played father and son files in the film, started to get along day and night mode, not only did they form a "kiss like a forgotten brother" during the shooting interval, but they also frequently sparked sparks and crazy drama when discussing acting skills.

In front of the stage, Wang Yanhui and Zhang Youhao sparkled, and the various intimate interactions between the two behind the scenes also filled the entire set with joy. The tit-for-tat "stubborn father and son" in the play, getting along day and night outside the play is like "brothers who forget their years". Just like the ultimate poster released today, Wang Yanhui and Zhang Youhao have eyes as determined as torches and full of aura, and they staged a scene of father and son embarking on a journey together. The movie was selected to be released on June 18 near Father’s Day, which also contains the intention of paying tribute to every father in the world. I hope the audience can taste and understand the father-son relationship on this Father’s Day. " "Amazing Dad" will be released nationwide on June 18 and will be screened for three days during the Dragon Boat Festival holiday (June 12, 13, 14).

Yesterday, the animated film "Bacon 2: Gold Agent" released the poster and trailer of "Bear Hug the World", and announced that it will be officially released on July 23. As the second animated film launched by the "Bacon Bear" series, "Bacon 2: Gold Agent" has been sharpened for three years and made a surprise appearance – the polar bear agent Bacon is unlucky again, and the new character Seal Di is happy to go online, incarnated as Bacon iron fan.

As the second installment of the "Bacon Bear" series, the movie is connected to the plot of the previous installment. The agent Xiong Bacon, who has a super brain chip, is taken away by the villain leader by mistake. In order to recover the chip, Bacon embarks on a journey to fight wits with the Secret Service, and also meets a new friend during the journey – Seal Xiao Di. Xiao Di is a famous Bacon "iron fan" in the aquarium. With Bacon as his idol, he aspires to become an excellent agent. In order to achieve this goal, Xiao Di almost sticks to the helpless Bacon, and the "Bear Hug Secret Service Group" is born. The poster of "Bear Hug the World" released this time, Becken’s little Di appeared all together, Becken’s expression was surprised, funny, provocative, or joyful, and each one could be called a classic. It seems that this trip to find chips must be full of highlights. As an iron fan, Xiao Di is fully equipped: backpack, archery, cross-dressing… everything doesn’t fall off, and he looks like a perfect agent, in sharp contrast to his unreliable idol Becken. The agent Becken in the trailer seems to be very cool and handsome, but he always breaks the chain at critical moments, which makes people laugh, but also curious about how he wants to protect the safety of the world. Let’s look forward to the release of the movie together~

Movie Calendar | Ren Suxi was born

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In January, some netizens discovered that former well-known actor Edison Chen traveled to Japan and stayed there for a while.

Unexpectedly, Edison Chen’s trip to Japan could also cause trouble. Sure enough, he was a very outstanding man. No matter where he went, he was the focus of everyone’s attention.

Some netizens have exposed on the Internet that Edison Chen once beat up passers-by in a shopping mall during his stay in Japan, simply because the other party called him by the wrong name.

The husband who was beaten by passers-by later came out to speak out, angrily denouncing Chen Edison’s beating behavior, and claiming that they didn’t want to disturb the star’s life, but they still accidentally disturbed the other party.

However, if you are disturbed, you can’t beat people because of this.

The husband of the party revealed that his wife just called Edison Chen Eason Chan, so she was beaten up.

It was a bit of a surprise.

According to the data, Edison Chen’s English name is Edison, while Eason Chan’s English name is Eason. The pronunciation of the two is indeed a bit similar.

Even when He Jiong was doing a show with Edison Chen, he once called Edison Chen’s English name incorrectly, leaving Edison Chen speechless.

In response, Chen Edison’s reaction was that he was not very happy and did not hit anyone on the show.

It had to be said that under normal circumstances, Edison Chen was still unlikely to hit someone. After all, as a civilized person, a gentleman would not make a move.

Hitting people for no reason is not Chen Edison’s style.

Therefore, regarding the exposure of this netizens, we must also eat melons rationally. If we listen to both, we will be bright, but if we believe it, we will be dark. We must not listen too much to his side of the story.

It is reported that when Edison Chen was on the streets of Canada and found that he was followed by netizens, he only angrily scolded the other party and asked them not to follow the photo.

He didn’t hit anyone.

It can be seen that Edison Chen did not have a tendency to violence back then, let alone beat people up because of this kind of thing.

According to the data, Edison Chen was born in Canada in 1980 and received foreign education from an early age. Later, he followed his family to visit Hong Kong and was discovered by talent scouts in the entertainment industry.

With his handsome appearance and superb acting skills, Edison Chan has achieved great success in Hong Kong, winning not only the love of many fans, but also a lot of love.

Unfortunately, when Edison Chen was at his peak, he was forced to quit the entertainment industry due to an accidental leak, which caused his career to plummet.

This incident affected many artists in the Hong Kong entertainment industry at that time, and many people nearly lost their career prospects as a result.

Forced into despair, Chen Edison returned to live in Canada and soon married Qin Shupei, the ex-wife of Huayi Brothers boss Zhao Lei.

After getting married, Chen Edison turned into a three-good man and has been accompanying his wife. He lived a very happy life and showed his love from time to time.

Change his romantic and suave image.

However, in 2023, Chen Edison seemed to be a little dishonest again. After traveling to Japan, he took photos with local female fans and behaved rather intimately.

It reminds people of a very classic old saying: "The country is easy to change and the nature is hard to change".

Perhaps, only Edison Chen himself knows whether he is an easy-to-change nature or a prodigal son who will never change his head!

It can only be said that Edison Chen is a legendary figure. When he debuted in the entertainment industry, he became popular all over the Internet. Even after he retired from the industry, his limelight remained the same.

His popularity was even higher than that of many A-list celebrities, which made people give him a thumbs up.

How do you feel about Edison Chen’s situation?

Responsible editor:

　　　 Produced by John Woo and directed by Su Zhaobin, the ancient martial arts romance "Sword Rain" starring twelve stars including Michelle Yeoh, Zheng Yusheng, Wang Xueqi, Guo Xiaodong, Jiang Yiyan and Yu Wenle has landed in national theaters since September 28, officially leading the 11th Golden Week.

　　　 Jiang Yiyan, a talented woman from the mainland, joined "Sword Rain", which undoubtedly gave the audience the greatest surprise. This literary girl, who had always shown her gentle and quiet image, actually took up weapons to practice kung fu and transform into a female warrior Tian Qingtong, but the director still pitied her gentle and calm, and finally let her fade away and restore her original clean temperament. But in the end, what was presented made Jiang Yiyan’s fans disappointed. Due to the length of the film, some of Jiang Yiyan’s scenes were cut off.

　　　 Jiang Yiyan is famous for her unique literary and artistic talents in the entertainment industry. When there are many people, she will be unnatural, and she will not show off herself, so she will express herself with words and songs, such as the song dedication at the premiere of "Sword Rain", such as the small text of the stills of the blog "Sword Rain". Jiang Yiyan wrote in the blog: "Movies are the art of regret. For example, time and length. So director John Woo said: Xiao Jiang, I will definitely compensate you next time. In fact, standing in his position, such apologies can be said but not said. But he is such a person. An elder who is as warm as a father. This is what I got. I believe that" Sword Rain "will be a martial arts movie with love."

　　　 Because of her indisputability and tranquility, director Woo would say such words to her. In fact, for Jiang Yiyan, no matter how many scenes in "Sword Rain", it doesn’t matter. What matters is that her temperament and acting skills have been recognized by director Woo. I believe that this girl full of literary atmosphere will walk out of her own world.

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Young directors and big names have joined, and such cooperation models have appeared more and more frequently in the domestic film market in recent years. Zhang Ziyi’s first film as a producer and starring, with Fan Bingbing, Su Zhixie, He Rundong, Lin Xinru, and Yao Chen starring in it. The second feature film of Yimeng, a director studying in the United States, is destined to set off a boom this summer.

Zhang Ziyi

From the perspective of the heroine Sophie, it is simply a process of "losing love, striving for love, and regaining love." A series of small tricks, tricks, and surprises derived from "love" occur in the middle. Finally, it conforms to the label of "urban fashion romantic comedy", and the lovers finally get married. Such a story may be suitable for a summer that needs a touch of coolness in a heat wave, for urbanites who are busy all day, and for people who have a vision of sweet love, but it is still the old saying – benevolent people see benevolence and wise people see wisdom. There is a market, and everyone gets what they need.

Although, as far as the whole movie is concerned, the demand for acting is not so harsh or extreme. But just seeing these actors with enough weight and hot topics appear on the big screen at the same time, it is already worthy of the name of "urban fashion romantic comedy".

Supporting actors with leading roles

Looking at the whole movie, under the light of Zhang Ziyi and Fan Bingbing, the aura of the other stars was relatively discounted a lot. Observing one by one, one of Sophie’s girlfriends, Lu Xiaoxi played by Lin Xinru, has capable short hair, smoky makeup, and black main suits. The overall shape is good enough, but apart from the shape, there are not many memory points. Sophie’s second best friend, Li Li played by Yao Chen, has curly hair sheep head, and blingbling gold and silver jewelry all over her body. The big-mouthed beautiful woman’s comedy talent is still unstoppable, and because there are not many scenes, the place where she can stand out is relatively limited. However, "YOU seduce my husband!" This line is believed to be popular for a short time. Then, Mr. Right, who wrote a happy ending with Sophie, and Chang Rui, played by He Rundong, gave the character the words "no merit". There are no distinctive characters, and He Rundong’s tall and healthy appearance, sunny and handsome face, and natural and friendly performance are used just right. However, if you replace it with someone else, I believe it will not make much difference. In the end, Sophie’s ex-boyfriend, Lee Jiefu, who was originally thought to be the most central and interesting, recruited Su Zhixie, who is absolutely guaranteed to be popular in Korea, to play. However, the result makes people feel a little regretful that he is "overqualified". In the movie, Mr. Su took a foil route. The two beautiful women were just competing for the goal, and he always felt that there was a little less personality and a little less independent advocacy. The innocence, confusion and helplessness in the eyes that the plot needs are revealed from time to time. Or it should be said that in the background of big-name women’s plays, it is enough for men to play in moderation.

He Rundong

The two major characters that made their debut

As two major domestic A-list actresses, Zhang Ziyi and Fan Bingbing’s show on the same stage is definitely one of the biggest attractions. In the movie, the two characters are also in tit-for-tat positions, Li Jiefu’s ex-girlfriend – comic book collection Sophie and current girlfriend – big star Wang Jingjing. One is in the process of "revenge" to regain his old love, and the other is in a big confrontation to defend his new love’s acting skills. The cartoonist’s fanciful moves are against the big stars’ acting skills that are still proficient in life, and it was thought that this was the main axis of the narrative. In fact, compared to Zhang Ziyi’s most important appearance, Fan Bingbing can perform in relatively few places.

Fan Bingbing

I’m used to seeing Zhang Ziyi in all kinds of big productions. The first time I saw her in a "non-blockbuster" or a comedy, I was really not used to it when I first started watching it. Due to the needs of the plot, the exaggerated performance method and the innocent and romantic expression that seemed to be a little beyond age finally stopped feeling discordant in the middle of the movie. Little clever, little bad, little evil, little confused, all the characters need are fully displayed and not annoying, which is not bad. At the same time, the plot comic-style narrative, the prominent details and color matching in the scene, and the full transformation of the clothing add a lot of points to the three-dimensional shaping of the whole character, or these are the essential elements of the so-called urban fashion drama.

In the end, Fan Bingbing was mentioned because this character, who seemed to be the protagonist but did not have too many roles, but who felt like nothing more than Fan Bingbing, was well-interpreted. As far as the character itself was concerned, Fan Bingbing could definitely perform with ease at her current level, and just the aura and aura of a big star were already natural to her. Under the premise of the plot and the needs of the character, it also required skills to show one’s beauty to the greatest extent, and she did it. Especially in the rock climbing arena, she watched Sophie with tears in her eyes and duplicity, saying, "Play acting with me, can you?" The scene was particularly classic. In addition, due to the needs of the play within the play, a series of shapes from ancient times to the present appear distinct under the interpretation of Fan Bingbing, which also makes the picture feel rich and layered again. Although the way of handling the ending is a little stiff, there is no reasonable plot overkill to reflect Wang Jingjing’s inner transformation. Maybe the director doesn’t think there is such a need, it’s just wishful thinking of me as a viewer.

The movie has not been released in the whole country, and the topics are already numerous. Some people say that the movie is not bad, it is worth watching; some people say that only the big names have no content, and it is not worth wasting money; some people say that this is a brand new attempt in Chinese film; some people say that this movie has seen too many shadows of movies, just like Korean idol movies… In this circle, the more topics, the easier it is to attract attention. Whether you love it or not, if you just want to find something to make yourself happy in the hot summer, if you don’t care so much about the imperfections under the perfect, then this movie ticket should still be considered, if you still have some money in your pocket.

The workers’ congress had just come to an end, and the Spring Festival group meeting had a grand debut. This week, Wahaha had a "very fulfilling" life.

From January 29th to 30th, Wahaha Group held a staff congress and a meeting of factory directors in Hangzhou. Zong Fuli led the meeting and made plans and arrangements for the development direction of Wahaha in the new year, and settled the first "major event" after the opening year a year ago. On the eve of the Lunar New Year on February 2nd, Wahaha held a Spring Festival youth workers group meeting in Xiasha Base in Hangzhou, which was still hosted by Zong Fuli. The Wahaha New Year’s Eve dinner was lively.

It’s not a good idea.The highlights of the "Wahaha Spring Festival Gala" continue, and the New Year’s "jackpot" is presented.

Early in the morning, the "Junjie Hotel" located in Wahaha Xiasha Base was full of New Year’s flavor, with 145 tables filled with drinks, fruits, nuts and cold cuts. More than a thousand young workers entered the venue one after another, their faces full of excitement and expectation. There were also paper cuts with the word "Fu", red lanterns hung high up, and mascots for the Year of the Dragon… The atmosphere was thick and lively.

Since 1987, the tradition of annual reunion banquets has gradually formed a unique cultural symbol of Wahaha. Every year, on the eve of the Spring Festival, Wahaha invites young workers in Hangzhou to have a New Year’s Eve dinner, which includes sumptuous delicacies, evening performances, and red envelope awards.

This year was the same, the party had set up multiple rounds of on-site lottery, large supermarket cards, electric vehicles, tablet computers, glory mobile phones… The company prepared generous prizes, including the sunshine-drenched prize for everyone – New Year’s gift package and lottery tickets, to give employees the "jackpot" of the new year.

It is worth mentioning that the on-site singing and dancing, folk music, recitation and other programs were written, directed and performed by the Wahaha Art Troupe and Wahaha employees at various positions. They also combined annual events such as sponsoring the Asian Games and the corporate culture of striving for progress. It brought a fun and exciting audio-visual experience to the young workers of Wahaha. The applause and laughter from the audience continued, making it a luxurious "Wahaha Spring Festival Gala".

It’s not a good idea.37 years of uninterrupted care, allowing employees to feel the warmth of home

Focusing on employee care has always been a major feature of Wahaha. During its 37 years of development, Wahaha has pursued a corporate culture of "uniting the small family, developing everyone, and serving the country", and has always placed the happy life of its employees in an important position. Wahaha has also been called a "conscience enterprise" and "other people’s company" many times because of its good welfare benefits.

The first is to insist on giving employees annual bonuses every year, so that employees can enjoy the fruits of enterprise development most intuitively, and at the same time insist on holding Wahaha New Year’s Eve dinner every year to celebrate the Spring Festival with employees. Sending red envelopes and drawing gifts is the "highlight" that has never been absent every year.

Secondly, for young employees, housing has always been the "top priority" in their life development. Wahaha regards solving the housing problem of employees as an important task, providing employees with free dormitories covering all bases across the country, free of water and electricity; implementing a stepped housing project covering all employees to solve the problem of employees settling down. So far, more than 1,000 employee apartments have been built in Jiaxing Haining, Sichuan Chengdu, Tianjin, Chongqing and other places, more than 1,500 apartments have been allocated for married backbone employees, 640 low-rent housing units have been provided for employees, and more than 50 million housing purchase subsidies have been provided, solving the worries of employees.

In addition, there are "irregular drop" mid-year bonuses, holiday condolences, festival fees, colorful "staff homes" and "cultural clubs", etc…. Taking care of the diverse and personalized material and spiritual needs of employees greatly enhances the sense of belonging of employees, and motivates every Wahaha employee to "twist a rope" and strive forward.

If the enterprise develops well, employees can naturally develop well. Wahaha is verifying this sentence with practical actions. For 37 years, Wahaha has adhered to honest management, actively fulfilled social responsibility, ensured product safety and health, cooperated with suppliers and distributors for win-win results, and allowed employees to share the fruits of enterprise development. It has achieved integrity from society, partners, to consumers, and won brand reputation.

In recent years, Wahaha has also accumulated a deep leap in kinetic energy and a stable "thin hair" through management system reform, implementation of five major strategic innovations, and intelligent manufacturing. In 2023, Wahaha continued to maintain stable development, not only helped the Asian Games to be successfully held, but also achieved the Asian Games IP marketing breaking circle. It also won the "Zhejiang Provincial People’s Government Quality Award". Wenzhou Wencheng Intelligent Factory was also awarded the Zhejiang Provincial "Factory of the Future". Management, marketing, quality construction, and back-end intelligent manufacturing are all working together… This leading enterprise in the food and beverage industry, how will it open up its own new journey in the future, deserves more expectations.

A few days ago, the official released a new official map. As an annual redesigned model, the car has added a car paint color scheme, and blackened the LOGO, wheels, window trims and other places. As the time to market approaches, the new real car has also been exposed.

From the design point of view, the new model M5 has made a series of adjustments to the front face and details, among whichThe extended range version also adopts a closed front face design, and the air inlet is reserved below. At the same time, the Logo and wheels of the car head are blackened and equipped with red brake calipers.Everywhere caters to younger consumers.

However, at present, the car has not exposed specific power parameters. It is reported that the new car will be officially released at the auto show, and the price should be adjusted accordingly. What do you think of the comparison? How much do you think the new M5 should cost? Welcome to leave a message in the comment area to discuss. See you next time.

　　The homogeneity of goods is serious, and the quality is also criticized by consumers

　　The ten dollar store standing at the crossroads

　　"I love going to the ten-dollar store because I know I can afford everything in it," Xiaolin told reporters. But recently, she found that in the ten-dollar store she frequented, there were fewer and fewer real 10-yuan items, and earphones that used to cost only 15 yuan had risen to nearly 50 yuan.

　　In the past two years, grocery stores represented by "Mingchuang Premium Products" have blossomed everywhere. Some small goods such as headgear and tableware have been delicately packaged and placed in bright stores. Most of them sell for less than 10 yuan, which is very popular with consumers. However, recently, reporters visited a number of small commodity stores and found that the proportion of goods within 10 yuan has dropped significantly, and 100 yuan goods have gradually entered the room. Some products are not only seriously homogenized, but also criticized by consumers. Some stores also rely on "fake discounts" to attract consumers.

　　Experts say that today’s consumer demand is changing very fast, and the ten yuan store is also standing at a crossroads, and the goods are being upgraded and graded rapidly. In such a market, it is difficult for the ten yuan store to maintain the goods at a certain price for a long time. The operators of the ten yuan store also use 10 yuan goods to attract customers, and use higher-priced goods to profit.

　　Mingchuang Premium: less than one-third of the 10 yuan product

　　Last Tuesday evening, the reporter visited the Mingchuang Premium Store on the first floor of Yuedu Hui Shopping Mall in Xicheng District. The store has a wide range of kitchen and bathroom utensils, small household items, electronic products, and other products, and the sales prices are also uneven. Most small daily necessities are 10 yuan, the price of toys ranges from 25 yuan to 50 yuan, and the price of electronic products is basically more than 30 yuan.

　　Mr. Zhu picked out a power bank priced at 89.9 yuan and was ready to go to the checkout page to check out. When queuing up, he opened the mobile phone shopping software and found that it was also a 10,000 mAh power bank, and the price of the Xiaomi brand power bank was only 79 yuan. Mr. Zhu, who quit the checkout line, put the power bank back on the shelf. "Xiaomi specializes in mobile phones and accessories. The quality should be more reliable than Mingchuang Youpin, but the price is cheaper than here."

　　Among electronic products, there is a small aromatherapy humidifier of 99 yuan that is very attractive. The machine is in the shape of a vase, and the bottle mouth emits light smoke. The bottle is equipped with a light, and the light will change to different colors. Then the reporter searched on Taobao and found that the price of an air humidifier of the same specification is between 50 yuan and 100 yuan. Customer Xiaomei told reporters that this aromatherapy humidifier looks similar to a certain humidifier of Muji, but it is cheaper, so it has attracted many people’s attention. But after buying it back, he found that the amount of fog is very small. In less than a few months, not only the light is not on, but also the spray is not sprayed.

　　Since its establishment in 2013, Miniso has entered large and small shopping malls, many of which are in prime locations. Open the map and the reporter can find nine branches of Miniso within a five-kilometer radius. Recently, according to several media reports, Miniso is planning an initial public offering, raising about 1 billion US dollars. As the business expands rapidly, many consumers say that Miniso, which originally attracted people with "10 yuan high-quality life", is now more and more expensive. The product with the most concentrated complaints is the mobile phone data cable. Several customers said, "The Apple mobile phone data cable that used to be only 15 yuan has now risen to 49.9 yuan, or even more expensive." The reporter found in the store that, as consumers said, the data cable was priced at 49.9 yuan and 59.9 yuan. Subsequently, the reporter randomly selected 50 products in the Mingchuang Premium Store, only 17 of which were priced at 10 yuan or less. These low-priced products were concentrated in the categories of daily chemical products and small household accessories.

　　Nomi Home Furnishing: I see the discount label but not the price discount.

　　Zhang Xiaoyang (a pseudonym), who often visits Nomi Home Furnishings, has been a little confused recently: the store is clearly full of yellow labels with "50% off for two pieces and 40% off for three pieces", and the store’s radio is also broadcasting "End-of-season clearance, some products are discounted". Zhang Xiaoyang specially asked the clerk which discounts were on, and the clerk waved his hand and said that the ones with the yellow labels were all discounted. So Zhang Xiaoyang happily picked up the discounted labels on the shelf, and in order to collect the 40% off quantity, she specially picked three pieces. "Because I am very familiar with this store, I always feel that the price is wrong when I walk out of the store, because the cashier didn’t give me a receipt at the time, so I went back to ask for it. After seeing it, I realized that I didn’t give me a penny discount." The checkout page explained that the labels on the shelves were for the promotion of the store, and it did not mean that the items below the labels would be discounted. "I feel like I’m being cheated. If the store didn’t put discounted labels on it, I would definitely not buy so many pieces."

　　At noon on weekdays last week, the reporter visited Nomi Home Furnishing, which Zhang Xiaoyang described on Qianmen Street. The store is simple and large, and it sells mostly women’s and children’s products. When the reporter asked whether the labeled goods were all discounted, the clerk replied: "Not necessarily."

　　Most of the stationery, snacks, tableware and other items sold by Nomi Home Furnishing cost 10 yuan or less, while many other categories, such as aromatherapy machines, speakers, power banks, etc., cost around 100 yuan. Ms. Wu, who was shopping with a full shopping basket, told reporters that what attracted her to the store was that the prices of many small goods were relatively close to the people, and there would be discount activities. "But not all goods are discounted, and the prices of many goods are indeed not cheap. Sometimes when you have a good time shopping, you will buy some expensive goods." Ms. Wu dug out a 239 yuan dress in the shopping basket and told reporters.

　　In the ten yuan store, there are a lot of "hundred yuan goods"

　　With the improvement of citizens’ consumption level, more and more well-packaged small commodity stores have opened into the mall. From sewing boxes, screwdrivers, rubber bands to earphones, speakers, humidifiers, the price of goods can range from a few yuan to 100 yuan. When the reporter visited, he found that many goods in the "ten yuan store" that are really priced within 10 yuan are concentrated in stationery, tableware, snacks and other categories. And other types of goods in the store are not cheap.

　　Unlike the aforementioned small commodity stores, which attract people with low prices and discounts, in the Jiumu grocery store, which is also blooming in major shopping malls, many products are more than 100 yuan, and only a few products are around 10 yuan. However, the chic design of the products still makes customers here crowded. The reporter found that the same size canvas bag is priced at about 40 yuan in the aforementioned grocery stores. The highest price here can be sold for 99 yuan. The price of children’s toys is mostly around 150 yuan. The price of various small accessories is also around 30 yuan. The goods under 10 yuan in the store are concentrated in the category of stationery, which accounts for a very small proportion. A mother and daughter were attracted by a pile of metal brooches, but when they saw the price of 35 yuan, they immediately called it "too expensive". A group of young people picked up the dinosaur gloves on the shelf and played with each other for a while, then finally dropped the gloves and left.

　　Founded in 2015, Ximei Eslite’s store design is very similar to that of Mingchuang Youpin: a white door face and a store logo with white characters on a red background. Last Friday afternoon, the reporter visited Ximei Eslite, which is located on the first floor of Soxiu City, Chongwenmen Street. At this time, there were more than a dozen customers in the store, all of whom were young women. The reporter randomly selected 30 items in the store, 12 of which were 10 yuan or less.

　　The ** (The Green Party) located in Guorui Shopping Center is located between the famous brand counters in the mall. According to the rough statistics of the reporter, only about 30% of the 10 yuan goods in the store.

　　Expert Reviews

　　Consumer demand changes rapidly, and it is difficult for ten yuan stores to maintain average prices

　　Why are there not many "ten yuan goods" in the ten yuan store? Yang Qingsong, secretary general of the China General merchandise Business Association, told the Beijing Evening News that this is related to the consumer market. "In the period of very fast economic development, it is difficult for small commodity stores to maintain most goods at a certain price and remain unchanged for a year or two."

　　Yang Qingsong said that according to the law, average price stores can actually achieve relatively large development when the commodity economy is relatively stable. Because at such a stage, market consumption is very stable, the price, variety and quality of consumer goods are in a state of balance, and the profit of average price stores can be relatively flat. However, in the stage of rapid economic development and large changes, there is no market for average price stores. "The momentum of Mingchuang Youpin was very strong in the first two years, but now consumer demand changes very quickly, and commodities are constantly being upgraded. In such a market environment, it is difficult to have the soil of average price. In order to attract consumers, Mingchuang Premium and similar small commodity stores need to constantly adjust and upgrade, and make changes in categories, and prices will also show diversity. "

　　As for the number of "100-yuan goods" popping up in the 10-yuan store, Yang Qingsong said that the general retailer’s strategy will distinguish between goods with passenger flow and goods with gross profit. For some goods, consumers are very sensitive to its price, and retailers will make enough low prices to attract consumers. For other goods, consumers are relatively less sensitive to its price, and rarely pay attention to how much more expensive this one is than that one, so such goods can be profitable.

　　Photo by our reporter, Xie Yuhang

　　　With the rapid development of the automobile market, the number of cars in China has shown explosive growth. The huge demand for automobile production and sales has also driven the heat of the automobile heat insulation film market to continue to rise. Under the background that imported automobile thermal insulation film brands monopolize the domestic high-end market, ONE brand has mastered the core patented technology with independent innovation research and development capabilities, and launched a series of aviation-grade thermal insulation film products to break the high-priced monopoly of imported brands, and the product performance and comprehensive cost performance have topped the domestic "ceiling".

　

　　Why is the high-end thermal insulation film "unattainable", the biggest hot item in the automotive aftermarket?

　　As an indispensable aftermarket accessory of automobile, automobile heat insulation film has become a necessary supporting product for car purchase. According to authoritative survey data, the market capacity of thermal insulation film in China is 4.063 billion yuan in 2022, and the global market capacity of thermal insulation film is 14.313 billion yuan. According to the forecast, the global market capacity of thermal insulation film will grow at a compound annual growth rate of 6.13% and reach 20.456 billion yuan in 2028.

　　Among them, the growth rate of high-end thermal insulation film products in the domestic market is much higher than that of low-end products, but its high price is somewhat unattainable. At present, high-end imported thermal insulation film products on the market have good heat insulation, reflectivity and privacy. However, due to the influence of brand positioning, image packaging and market strategy, the price is 5-10 times that of ordinary products, which makes many ordinary consumers discouraged and unable to experience the use effect of high-quality automotive thermal insulation film. At the same time, the market has also released strong demand for high-end automotive thermal insulation film products with high cost performance.

　　Aviation-grade technology blessing, China brand ONE can also create high-end thermal insulation film.

　　Under this background, the ONE brand, established in 2001, took on the national brand’s attempt to challenge international high-end products, and started the research and development of high-end automotive aviation-grade thermal insulation film, determined to break the technical barriers of imported high-end products and develop high-cost products with independent core technologies and international competitiveness.

　

　　ONE brand will conquer V70, an aviation-grade automotive thermal insulation film product whose standard is locked in the benchmark. This high-end product, which sells well all over the world, originated from the full-band thermal reflection film developed by the Massachusetts Institute of Technology for NASA in the 1970s. This product solved the problem of the opposition between light and heat, and then it was widely used in the aerospace military field, such as the transparent protective cover of space shuttle glass, B-2 bomber and F-35 fighter. Subsequently, this technology began to turn to civilian use, and the product V70 was born, which was widely favored by high-end construction industry and high-end cars. However, due to long-term market monopoly and technical blockade, the price of this product was high in China, and only some high-end consumers chose to use this product.

　

　　From the very beginning, the goal was to lock in the high standards of the industry. After more than 10 years of unremitting efforts and hard work, the ONE brand built the ONE aviation thermal insulation film in 2014, which perfectly matched the leading product V70 in the benchmark industry, and surpassed some parameters. Consumers actually experienced better thermal insulation and privacy effects, breaking the long-term monopoly of imported products in the field of high-end automobile thermal insulation films, and ranking among the first-class in the world in terms of product performance, reliability and durability.

　

　　

　

　　ONE aviation-grade thermal insulation film is characterized by mastering the core patented technology of double silver magnetron sputtering through independent innovation and research and development, which makes the product have the advantages of high thermal insulation, high definition, high concealment and low reflection. Because the double silver film material has high transmittance and excellent reflection attenuation performance, the clarity is higher, the reflection is greatly reduced and the driving is safer. At the same time, because the silver material itself has good oxidation resistance, the double silver magnetron sputtering series products have a long service life, are not easy to fade, and the durability of the products is better.

　

　　Compared with the imported product V70, the ONE brand double silver magnetron sputtering series products are superior to each other in terms of visible light transmittance, total solar energy blocking rate, visible light reflectivity, ultraviolet blocking rate, etc., so that more domestic consumers can use and experience this high-performance aviation-grade thermal insulation film product, which shows the determination and vision of the ONE brand to be strong and act as a national brand.

　　The quality has passed the authoritative certification, and ONE aviation-grade thermal insulation film will benefit the people.

　

　　With 5 years and 10 million yuan, excellent independent innovation R&D strength and continuous high R&D investment, ONE brand has become the "dark horse" of independent high-end automobile thermal insulation film industry in a short time, and has mastered more than 100 technical patents.

　

　　Through continuous integration and optimization of existing technologies and resources, the ONE brand strives to create excellent and excellent products for consumers. From the initial nano-ceramic series to the latest double-silver magnetron sputtering series, it has become a hot product in the market.

　

　　ONE brand is the first manufacturer of window film and body film with SGS 16949 certification in China. It has four optical coating production lines with a production capacity of 2 million meters/month. With the construction and commissioning of a new Foshan factory of nearly 50,000 square meters, the production capacity and product quality control capability will be further improved. Good products and quality will be gradually recognized by international first-line automobile brands and domestic and foreign OEMs, and the aviation-grade high-end thermal insulation film will really benefit the people.

　

　　ONE brand always takes the promotion of national brands as its development goal. In the future, it will continue to maintain high investment and high standards in technology research and development and product manufacturing, and further bring more automobile thermal insulation film products imported on a par with those imported to China consumers, so that national brands can truly serve the national public better.