Ding Wei, Director of the New Media Center of People’s Daily: Five Dimensions of Enhancing Communication Power in the All-Media Era

  On April 22nd, the 2023 China Online Media Forum "All Media Communication • Shaping a new pattern of mainstream public opinion "parallel forum activities areNanjing, Jiangsu Province was successfully held.. At the forum, the guests at the meeting revolved around "keeping integrity and innovation, enhancing the guidance of public opinion ‘ Four forces ’ " Topics such as "integration and intercommunication, building an all-media communication system" and "positive youth and positive energy" are discussed in depth to promote the in-depth development of media integration, further build the mainstream public opinion position, strengthen the guidance of mainstream values, and shape the new pattern of mainstream public opinion. Ding Wei, director of the New Media Center of People’s Daily, delivered a keynote speech entitled "All-Media Age, Five Dimensions to Enhance Communication Power".

Ding Wei, director of the New Media Center of People's Daily, delivered a keynote speech at the forum.

Ding Wei, director of the New Media Center of People’s Daily, delivered a keynote speech at the forum.

  Ding Wei said that it has been 10 years since Weibo, the legal person of People’s Daily, went online in 2012. Standing at a new starting point, facing the rapid development of new technology and the profound evolution of communication mode and public opinion pattern, the sense of urgency is stronger than that of 10 years ago. Ding Wei talked about five dimensions of enhancing communication power in the all-media era, combining the new technology drive and the practice of People’s Daily’s new media.

  First, adhere to the people as the center, rely on the people, unite the people, and be close to the people. Ding Wei said that adhering to the people-centered principle is a main thread that runs through the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, and it is also the only way to follow the mass line in the all-media era. A good public opinion field must be a public opinion field in which the party’s heart and people’s hearts resonate at the same frequency, and it must be a public opinion field in the same direction online and offline.

  The second is to firmly build its own platform, open cooperation and create sharing, and achieve cohesion through aggregation. Ding Wei, taking the local articles of the People’s Daily video client "Vision" and "A New Thousand Miles of Rivers and Mountains" as examples, pointed out that the mainstream media should firmly develop and build their own platforms, constantly improve their original ability, and at the same time, vigorously improve their aggregation ability, transform from a simple content producer to an integrator, and realize the goal of "centralized" dissemination of mainstream values through "decentralization" in information production.

  The third is to persist in promoting integration with technology and data drive, and move from "mobile+"to "smart+". In Ding Wei’s view, the mobile Internet is still the main channel for information dissemination, but it has become a fact that the mobile Internet is moving towards the intelligent Internet. Ding Wei said that the mainstream media should remain sensitive to new technologies, focus on the rapid application of new technologies in the era of smart Internet, constantly optimize user experience, enhance user stickiness and improve public opinion guidance. It is necessary to keep a close eye on the forefront of the Internet and realize the upgrade and integration of content production from readable to visible, static to dynamic, and one-dimensional to multi-dimensional.

  Fourth, insist on gathering users with services, explore a new mode of "news+service", and constantly expand media boundaries. Ding Wei said that mainstream media should not only innovate in ideas, contents, forms, methods and means, but also continuously meet users’ growing demand for high-quality news information, and constantly expand media boundaries to create a new model of "news+service" media integration, provide more useful services in addition to providing information, ideas and emotional needs, and realize the deep connection between mainstream media and users by creating a "community of interests"

  The fifth is to continue to expand the spread of scenes, open up online and offline, and provide better all-media inspection. At present, "all people are media, everything is media", and communication no longer relies solely on explicit communication carriers. Multiple communication subjects convey information, ideas and emotions in an indirect and flexible way, influencing users in a subtle way, and cross-border communication has become a new way to connect users and enhance communication effects. Ding Wei said that only when mainstream media find more valuable scenes to spread among a large number of emerging mobile scenes and intelligent scenes, get through online communication drainage and offline entertainment immersion, and provide appropriate information and services for specific scenes, can they accurately locate themselves in users’ minds and continuously enhance the communication effect.

  Ding Wei also said that as the mainstream media, we should be brave enough to meet challenges and actively seize opportunities. In an era when information technology, communication pattern and public opinion ecology are constantly changing, we should uphold three "invariants" — — Do a good job in the initial intention of content, the determination to embrace technology, and the sincerity of serving users, and strive to build a new mainstream media to spread mainstream values more widely.

This academic feast is brilliant.

Dispel the fog in front of you

Break through the barriers of thought

The fire of thinking burns like a rhinoceros

Dream light interaction

▲ Launching ceremony of the 2023 Graduate Academic Annual Conference (photo by Liu Shilong)

On the afternoon of November 23rd.

2023 Graduate Academic Annual Meeting

It’s in the lobby on the first floor of block F of the fourth comprehensive building

Officially launched

Theme of academic annual meeting:

Harmony-the interaction and integration of heaven and earth, harmonious symbiosis

Man and nature are in harmony, and sound and flowing spring.

▲ Gao Yi, secretary of the Party Committee of Huazhong Agricultural University, communicated with his classmates (photo by Liu Shilong)

School leaders Gao Chi, Wang Yan, Wang Jianhong

Guo Gangqi, Qing Ping, Yang Shaobo, etc

Attendance initiation

Communicate with teachers and students

Startup field setting

Frontier hot discussion, thinking collision

Popular science interaction, light and shadow circulation

And five major theme areas such as information release.

▲ Students stop at the paper display wall (photo by Liu Shilong)

"Look! This article was published in our laboratory. " Li Zhechang, from the Academy of Automatic Medical Motion, said. The students stopped in front of a paper display wall, where 120 cutting-edge academic papers and 160 scientific research topics selected by the leaders of various disciplines in our school were gathered, where the students touched the academic frontier and broadened their academic horizons.

▲ Teacher Wang Maojun, winner of academic hope star in 2016 and College of Plant Science and Technology, communicated with students (photo by Liu Shilong)

"We should learn from practice and grow from discussion." Teacher Wang Maojun, the winner of academic hope star in 2016, shared his genetic research achievements in cotton fiber development and quality formation. He talked about his views on graduate growth with his own scientific research experience and classmates on the spot.

▲ The winner of the academic hope star in 2018 and the teacher Ma Yizan of the College of Plant Science and Technology communicated with the students (photo by Liu Shilong)

Teacher Ma Yizan, the winner of the academic hope star in 2018, communicated with the students present on the issue of "how to cultivate green, high-yield and efficient new crop varieties". This year’s "Star of Academic Hope" candidates also came to the scene in turn to share their scientific research experience and academic dreams with their classmates. Here, the fire of thinking is burning, the light of dreams is interacting, and freedom, collaboration, integration and intersection become the main theme.

▲ Students participate in popular science interaction (photo by Liu Shilong)

In the interactive area of popular science, many scientific research achievements with academic characteristics from various colleges are gathered. Cotton from the College of Plant Science and Technology, animal vaccine from the College of Animal Science and Technology, black rice from the College of Life Science and Technology, and spineless Wuchang fish from the Fisheries College have opened students’ eyes.

▲ Students interact with robots (photo by Liu Shilong)

The intelligent robots of the School of Information greeted the students enthusiastically on the field. With the theme of "turning waste into treasure-from agricultural waste to new energy", the Chemical Laboratory of Biomass Electric Energy in the School of Chemistry vividly presents the scientific research process of preparing key components of batteries, such as solid electrolyte, separator and carbon negative electrode, from agricultural by-products and wastes, such as rape straw and mushroom residue, by means of physical disassembly and display.

▲ A classmate is learning about the portable plant leaf "CT machine" exhibited by the intelligent agricultural technology and equipment team of the Institute of Technology–the plant leaf stomata detection platform (photo by Liu Shilong)

The ice cream developed by Associate Professor Wang Lufeng from College of Food Science and Technology attracted a large number of students to stop. The intelligent agricultural technology and equipment team of the Institute of Technology exhibited a portable plant leaf "CT machine"-a plant leaf stomata detection platform.

In the light and shadow circulation area, teachers and students enjoy the documentary "The Earth Pulses" together. Viewers explore the magnificent natural ecological landscape of the earth from a series of vivid shots and realize the charm of life.

The information release area presents 165 academic activities, including academic forums, academic evening tea and academic communities, which will be held one after another during the graduate academic annual meeting. Through colorful academic interaction, students’ academic horizons will be broadened, academic wisdom will be enlightened, academic inspiration will be activated, and a free, equal and open academic ecology will be jointly created.

Gao Chi, secretary of the Party Committee of Huazhong Agricultural University, experienced a series of scientific research achievements on display at the scene and affirmed the students’ innovative spirit in scientific research. He also experienced the "Lion Mountain Health GPT" system independently developed by graduate students, and discussed the underlying logic of system construction, data acquisition sources and other issues with graduate students.

This year’s annual graduate academic conference will run through November to December, presenting a splendid academic feast for teachers and students. Let’s take a look at what other activities are worth looking forward to!

over here

Generate’s interesting academic conjecture.

Initiate an academic topic of interest

Walk into high-quality academic achievements

Looking for different connections and possibilities …

over here

Academic masters gather, and academic spirit infiltrates.

Frequent academic exchanges

The light of learning lasts forever.

The beauty of educating people, beauty and beauty together.

Shishan Shuoyan, a master of Philip Burkart.

Investigate micro-practice, and walk in the light.

Stimulate academic interest and strengthen academic interest

Enjoy academic fun

Academic leaders wake up and follow the academic frontier.

Academics give lectures and keep track of cutting-edge topics

Expand academic horizons

Enlighten academic wisdom

Activate academic inspiration

Academic spirit moistens the heart and adheres to academic appearance.

Adhere to the character of Huanong, which is "unobtrusive, impetuous and not blindly obedient"

Defend the purity and sanctity of learning

Really learn, really learn, and stick to academic appearance.

Build a more humane, open and comfortable educational field.

Academic interaction and speculation to stimulate academic interests

Self-planning, self-organization

Free participation, cross-integration

Communicate on an equal footing and break the barriers.

Eliminate boundaries and make teachers and students happy.

I believe in the righteousness, but I don’t like it.

Think carefully and distinguish clearly, and be wise and practical.

Learning is the life and soul of scholars.

We never stopped exploring.

Every discovery is imbued with the color of hope

The annual academic conference has been opened.

Looking forward to meeting you.

END

Text | Du Chengzhen Wu Hao

Video Shooting and Editing | Ren Wenwu Zhai Zhenhong

Editor | Xu Xing Kuang Min

Proofreading | Kuang Min Jiang Chaochang Yan Huahua

Please indicate the source in the following format.

Huazhong Agricultural University official WeChat (micro signal: hzau_news_center)

Original title: "This academic feast is wonderful"

Read the original text

After the singer "rejuvenates" by variety, he has the opportunity to sing the original soundtrack of the movie?


Special feature of 1905 film network "This year’s music programs" Singer "and" God-given Voice "(Internet fever) are all too peaceful, and I feel that there is no suitable person to sing the theme song of the movie next." Xiaoyou, who has been engaged in the original sound propaganda of film and television works for three years, spoke to us.


Today, the "Singer’s Year of Playing" has been more than half of the schedule, and has been firmly occupying the ratings champion of the same period. Another music program, The Voice of Heaven, has a mediocre overall performance, although there are many big coffees. The latter, from the complicated competition system to the weird editing, has been criticized as "a godsend embarrassment" by many viewers.


The singer, which premiered in 2013, has survived seven years of itching, but still faces challenges.Before the "Year of Playing" lineup was broadcast, it was recognized by the outside world that it had never been seen before, and most of them were old faces. "Surprise attack" is a brand-new competition system, but the topic is more about "cloud recording" and the controversy of singer Huang Xiaoyun’s choice of surprise attack opponent at the beginning of the program.


The new season "The Singer" also didn’t get too high evaluation. It changed the previous standards and threw an olive branch to singers with more internet popularity.On the one hand, it is more convincing for them to make a "replacement/surprise attack" identity, on the other hand, it is also to get closer to the young audience — — For the first time this year, the program group did not recruit "over 50" judges.



After all, for the audience, what everyone cares about is not the competition system, but the truly amazing music performance.


Then, will this group of young singers who are more in line with the current network trend start their "year of playing" through variety shows?This is still an unknown, but we can count the connections between the participants and the movies from the past variety shows of the same type.

 

Explosive programs can make singers rejuvenate phenomenally.


Almost every singer who participated in variety shows got more exposure and business activities after the popularity.

 

The first season of the variety show "The Voice of China" was a hit.advisorYang Kun"32 concerts" became a hot word of the year.. At the same time, Baidu index also shows that his personal heat peak is still in the first season of Good Voice of China.

 

Huang Qishan, who became popular because of her participation in the recording of the first season of I am a singer, sang the theme song for the film after the competition, although under the banner that only good works can produce songs. At the same time, it can be found that the amount of songs released by her in the seven years after participating in the competition far exceeded that in the previous 13 years. Needless to say, she has frequently appeared in the same kind of variety shows in recent years.

 


At the same time, Terry Lin, a singer who participated in the competition, experienced a burst of popularity after the show. After the first quarter of that year, his personal Baidu search index rose 92 times. At the same time, on Taobao, all his previous albums have been sold out at the phenomenal level.

 

Obviously, the explosive variety show is enough to drive all kinds of data of participants and make them successfully return to the mainstream market.For a time, many singers are eager to join such variety shows.In 2015, it became the peak year of the two programs "The Voice of China" and "I am a singer".

 

"Good Voice of China" has the gimmick that Jay Chou participated in the variety show for the first time, with an average audience rating of around 4.8%; The average audience rating of I am a singer is 2.725%, and the Hazare Dictionary recommended by Li Jian in the program is out of stock in bookstores.

 

In the same year, Ronghao Li, who participated in the recording as a singer, won the recognition of major music awards ceremonies with a song "Li Bai" before the competition, but it was "I am a singer" that really made him famous.Even in recent years, he frequently boarded hot search and became the topic center, but Baidu index shows that his personal heat peak is still in the third season of "I am a singer".

 

All these have laid the groundwork for the gradual proliferation of subsequent homogeneous variety shows.

 

 How hot is it?


After "I am a singer" and "The Voice of China" became popular, music programs began to emerge with various dimensions of "innovation". The Masked King of Songs, The Battle of Nature, The Summer of the Band, Hip Hop in China, The Son of Tomorrow, Creation 101》… … Whether it’s Shangxing Satellite TV or the network platform, they have made great efforts to launch relevant types of programs.

 

In the past five years, almost all singers with certain status have attended at least one competitive variety show;Most of the new singers made their debut from talent shows.Under the influence of these programs, the audience soon began to enter a state of aesthetic fatigue.

 

Judge whether a program is really hot enough.There is a relatively intuitive angle to evaluate. that isAfter you went to see the program broadcast, the commercial invitations of related artists, especially the number of OST (soundtrack) of film and television works. "An artist who used to be the coordinator of a music program told us her views.

 

She told us that in recent years, two programs have been secretly competing with each other. Even though one of them always has good music, it will even become the designated singing track in the subsequent concert of the cover singer, compared with the other program, its subsequent commercialization is much weaker.

 

According to her point of view, we sorted out the original sound recording of some singers’ film and television works before and after participating in The Singer from 2015 to now.


As can be seen from the table, Lala Hsu recorded as many as six original songs in the whole year of 2016. Before that, she had only two records. Singers such as Chen Jieyi and Lao Lang, who are due to the program "Rejuvenation", all got good film invitations.

 

However, since 2017, the singers who participated in the recording of the program will be much less in the follow-up movie invitation."On the one hand, many big-name singers are unwilling to pick up the theme song of the movie, and on the other hand, many singers will be replaced after the homogenization program emerges." Xiaoyou answered our doubts.

 

"On the eve of the film’s release, the propagandists only want to increase the popularity through various dimensions, so it is most likely to realize’ 1+1 > 2′ by enabling popular singers to sing theme songs or concept songs." In 2017, after the advent of Hip-hop in China, the choice of singers became more diverse, which replaced the singers in The Singer to some extent. "And from the budget point of view, those singers selected from music programs will be lower."

 

In Xiaoyou’s view, these heats have a shelf life. "Rocket Girls 101’s" Calorie "in the movie is definitely one of the most successful song marketing cases in recent years. Coupled with the popularity of her debut that year, her group became one of the singers that many publicity companies most hoped to cooperate with in the second half of 2018."

 

According to statistics, Rocket Girls 101 has sung songs for 10 film and television works in a group or a single person within half a year.However, with the subsequent appearance of new variety shows and the weakening of the "koi fish effect" of Calories, since the second quarter of 2019, the corresponding invitations in Rocket Girls 101 have obviously decreased.


Of course, this is also related to the explosion of other variety shows last year. After "The Summer of the Band" was released, the summer file immediately bought Hedgehog Band’s masterpiece "The train sails beyond the clouds, and the dream is safe in the clouds".

 

At the Lunar New Year’s Eve, the band was still the hottest last year. The new pants band was invited to make the theme song "If Life Deceives You", and Miserable Faith also wrote a new song "Life in Curves".


When the popularity decreases, new variety shows take over, and new people emerge again, these people will eventually be replaced. Just look at last year’s Lunar New Year movie and the movies originally planned for this year’s Spring Festival movie, and more singers with more national characteristics, such as Jason, Sitar tan and Chris Lee, are chosen to sing the theme song.



Although this group of people also debuted through the talent show, they all relied on the accumulation of works for many years and got more attention and understanding.The network has a memory, but sometimes the memory is very weak. If there is no high-quality work, it will obviously not be a long-term solution if the songs produced through the assembly line are known to the audience by virtue of the temporary popularity.


The oil price of finished products hit the biggest drop in four years, and the travel cost of consumers was greatly reduced.

  People’s Daily Online, Beijing, November 16 (Reporter Yu Lu) According to the principle of "one adjustment in ten working days", a new round of refined oil price adjustment window will open at 24 o’clock today (16th). The National Development and Reform Commission has just issued a notice, according to the recent changes in oil prices in the international market and the current formation mechanism of refined oil prices, starting from 24: 00 on November 16, 2018, the domestic gasoline and diesel prices (standard products, the same below) will be reduced in 510 yuan and 490 yuan respectively.

  After adjustment, the maximum retail prices of gasoline and diesel in provinces (autonomous regions and municipalities) and central cities are shown in the attached table. Relevant price linkage and subsidy policies shall be implemented in accordance with existing regulations.

  Zhuo Chuang Information believes that since this cycle, European and American crude oil futures prices have shown a downward trend for 12 consecutive working days. U.S. crude oil fell to a minimum of $55/barrel, and the increase in this year has been completely smoothed out. The change rate of crude oil in this cycle is deeply negative, so the retail price limit of domestic refined oil products will be lowered again this round, and at the same time, the biggest decline in the past four years will be refreshed.

  Zhuo Chuang Information estimates that after this round of price adjustment, a family car with a fuel tank capacity of 50L will save 20 yuan if it is filled with a tank of oil, and the travel cost of the majority of car owners will be greatly reduced. Take a small private car that runs 2000 kilometers a month and consumes 8L fuel per 100 kilometers as an example. By the time the next price adjustment window is opened, that is, before 24: 00 on November 30th, consumers will spend about 32 yuan less on fuel consumption. In the logistics industry, the fuel cost of a single vehicle will be reduced by about 800 yuan in the next half month, based on the Steyr heavy truck which runs 10,000 kilometers per month and consumes 38L fuel per 100 kilometers.

  "After successive heavy losses, the current oil market is close to bottoming out, and it is unlikely that it will continue to fall sharply. It is expected that the international oil price may show a narrow fluctuation trend in the next cycle. As the initial crude oil change rate in the next cycle may still be within a negative value, it is estimated that the domestic retail price limit of refined oil products is expected to usher in the first ‘ Three consecutive losses ’ 。” Dai Tiandong, a refined oil analyst at Zhuo Chuang Information, said.

  Li Yang, an analyst of Jinlianchuang refined oil products, said that the "two-day losing streak" in the retail price of gasoline and diesel in China was realized as scheduled, and it was the largest after the retail price was lowered on December 27th, 2014. During this cycle, the news has obviously exerted negative pressure on the domestic refined oil market, and the market is gloomy, and the downstream users have few operations in entering the market. In addition, the recent special rectification of the refined oil market in Shandong Province has blocked the shipment of refined oil in Shandong Province, and the inventory pressure of gasoline and diesel oil has increased significantly. Domestic main sales pressure is also generally large, gasoline and diesel prices frequently fall, at the same time, it also keeps lowering the price of foreign mining to ease its own cost pressure.

  According to Jin Lianchuang’s statistics, up to now, the retail price of gasoline and diesel in China has gone through 13 upward adjustments, 9 downward adjustments (including the downward adjustment due to the reduction of value-added tax) and 1 stranding. The accumulated gasoline and diesel have increased by 545 and 530 yuan/ton respectively, equivalent to the price increase of about 92#0.42 yuan and 0#0.45 yuan.

  From 24: 00 on November 2, 2018, the domestic gasoline and diesel prices decreased by 375 yuan and 365 yuan per ton respectively.

  At 24: 00 on October 19, 2018, domestic gasoline and diesel prices increased by 165 yuan per ton and 160 yuan respectively.

  At 24: 00 on September 30, 2018, domestic gasoline and diesel prices increased in 240 yuan and 230 yuan respectively per ton.

  At 24: 00 on September 17, 2018, domestic gasoline and diesel prices increased by 145 yuan per ton.

  At 24: 00 on September 3, 2018, domestic gasoline and diesel prices increased by 180 yuan and 170 yuan per ton.

  At 24: 00 on August 20, 2018, domestic gasoline and diesel prices decreased by 50 yuan per ton.

  At 24: 00 on August 6, 2018, domestic gasoline and diesel prices increased by 70 yuan per ton.

  At 24: 00 on July 23, 2018, domestic gasoline and diesel prices decreased by 125 yuan and 120 yuan respectively per ton.

  At 24: 00 on July 9, 2018, domestic gasoline and diesel prices increased in 270 yuan and 260 yuan respectively per ton.

  At 24: 00 on June 25, 2018, domestic gasoline and diesel prices decreased by 55 yuan per ton.

  At 24: 00 on June 8, 2018, domestic gasoline and diesel prices decreased by 130 yuan and 125 yuan per ton respectively.

  At 24: 00 on May 25, 2018, domestic gasoline and diesel prices increased in 260 yuan and 250 yuan respectively per ton.

  At 24: 00 on May 11, 2018, domestic gasoline and diesel prices increased by 170 yuan and 165 yuan per ton respectively.

  At 24: 00 on April 30, 2018, domestic gasoline and diesel prices decreased in 75 yuan and 65 yuan respectively per ton.

  At 24: 00 on April 26, 2018, domestic gasoline and diesel prices increased by 255 yuan and 245 yuan per ton respectively.

  At 24: 00 on April 12, 2018, domestic gasoline and diesel prices increased in 55 yuan and 50 yuan respectively per ton.

  At 24: 00 on March 28, 2018, domestic gasoline and diesel prices increased by 170 yuan and 165 yuan per ton respectively.

  At 24: 00 on March 14, 2018, the price of gasoline and diesel will not be adjusted.

  At 24 o’clock on February 28, 2018, the domestic gasoline and diesel prices decreased by 190 yuan and 185 yuan per ton respectively.

  At 24: 00 on February 9, 2018, domestic gasoline and diesel prices decreased in 170 yuan and 160 yuan respectively per ton.

  At 24: 00 on January 26, 2018, domestic gasoline and diesel prices increased in 65 yuan and 60 yuan respectively per ton.

  At 24: 00 on January 12, 2018, domestic gasoline and diesel prices increased by 180 yuan and 175 yuan per ton respectively.

Xu Lin, Director of the State Council Press Office: Some foreign politicians and media have engaged in "presumption of guilt" on the source of the virus, which has aroused strong indignation among the

CCTV News:The State Council Information Office today (June 7) released the white paper "China Action against COVID-19 Epidemic" and held a press conference to introduce the white paper.

Xu Lin, deputy director of the Propaganda Department of the Central Committee and director of the the State Council Press Office, pointed out in response to a reporter’s question from NBC that some foreign politicians and media engaged in "presumption of guilt" on the source of the virus, "tagged" the virus, politicized the epidemic, and concocted and hyped the so-called "China Source Theory", "China Concealment Theory" and "China Responsibility Theory", which were groundless, unreasonable and disrespectful, and aroused the people of China. The media in China have no intention to fight the so-called "information war". However, in the face of rumors, slanders and attacks against China, the China media must and will respond. Of course, this kind of response is not "bickering", but radical, distinguish right from wrong, restore facts and truth, spread justice and jurisprudence, and safeguard morality and conscience.

Behind the scenes | Beyond the "fast, steady and accurate" of express transportation, I saw its competitive key points.

  How fast is the 800-mile express? This scene is often seen in costume dramas: a soldier gallops on the road with a whip, and keeps shouting: "Get out of the way, get out of the way, it’s urgent for 800 miles." In ancient times, it was a long way, and the country set up a post station, replacing people with horses, and there could be no mistakes in the middle, ensuring speed and punctual delivery. "Time has changed, and people’s demand for logistics has not changed." Fast ","stable "and" accurate "are still the key words for the development of logistics enterprises.

  The pioneer of "speed-limited" operation across the province takes 8-hour punctual arrival across the province as a star time-limited product, creating a precedent of "domestic time-limited". "limited speed" contains three meanings: "first, it is mainly based on aviation parts"; Second, the promise of timeliness is delivered on time; Third, there are strong data, algorithms, transportation capacity and service system support. "

  The premise of "fast" is to be stable and fast, and the batch can be copied quickly. The concept of "limited speed" is constantly improved through a number of differentiated services.

  First, fast and stable-guarantee the timeliness on the same day.

  Compared with fast delivery, fast, stable and punctual delivery is the most concerned issue for customers. Then, what’s the difference between cross-express and other logistics companies in terms of guarantee timeliness? Cross-border express delivery is ahead of the industry in both urgent and general parts, and the fastest inter-provincial delivery in 8 hours is a performance of cross-border strength. It makes full use of the advantages of aviation resources, science and technology, integrates the company’s manpower, material resources and financial resources, and unifies transportation and delivery, which greatly saves logistics time.

  In addition, thanks to the advantage of "national direct sales", the disadvantages of various express delivery companies are broken, and the sword-casting system is used to implement flexible and free optimal resource management mode across express transportation without external force. For example, after the customer places an order for each time-limited part, the system will generate more than 130 preparatory schemes according to the information dimensions such as road conditions, destinations and customer characteristics, and match the nearest driver and the nearest flight, with the ultimate goal of the lowest road transportation price.

  Second, capacity upgrade-strategic cooperation with many domestic airlines.

  During the peak period of Double Eleven Express, many peers were unable to guarantee the timeliness due to the explosion of e-commerce. However, cross-border express is different from other logistics companies, focusing on the TOB market, serving corporate customers and better ensuring the timeliness. Although South China has more than 70% aircraft belly resources and 16 charter flights, Trans Express has continuously expanded new strategic partners this year, and reached strategic partnerships with more than 10 major domestic airlines such as Air China, China Southern Airlines, China Eastern Airlines, Shenzhen Airlines and Shandong Airlines. Every year, 10% of the company’s turnover will be used to upgrade aviation resources, set up special classes for multiple routes, and charter flights to increase aviation capacity. The basis of logistics freight transportation is road transportation, but the basis of timeliness guarantee is sufficient air transport capacity.

  Secondly, through strategic cooperation with a number of companies, priority will be given to sorting the crossed goods, further improving the timeliness, ensuring the smooth and stable supply chain of enterprises, and seeking the fastest capacity guarantee for "limited speed".

  Third, dynamic routing upgrade-let express "add" speed.

  Of course, in addition to capacity upgrade and guarantee timeliness, dynamic routing upgrade is also the key point to cross the "fast", "stable" and "accurate" of express transportation. Increase the investment in automation and intelligent facilities and equipment across express transportation, introduce a variety of domestic advanced intelligent sorting systems, and adopt the integrated control of WMS/WCS/PLC system advanced in the industry to realize automatic sorting of goods. In addition, through the optimization of business processes and management, intelligent and accurate sorting is realized by using sorting machines, unmanned aerial vehicles, automatic sorting and intelligent customer service in management support links, which effectively improves the circulation efficiency and site carrying capacity in the field.

  At the same time, the vehicle digitalization reform will be implemented across this year, and the digitalization of vehicle maintenance, driver monitoring and car use efficiency will be realized by upgrading the middle platform system. In the management link, a visualization platform for the whole process of express logistics will be formed, which will promote the timeliness of the whole chain and reduce the cost. The map has also been upgraded again. According to the maps of key cities in the country, the road conditions and traffic restrictions have been re-counted, optimized and adjusted, and the optimal path has been re-planned.

  More importantly, dynamic routing upgrade can establish a whole-process ecological information network with internal self-driving and external interconnection through big data applications, and promote the dual innovation of business and technology. Through the functions of intelligent order sorting and one-click stowage, the system can complete the efficient and intensive stowage of tens of thousands of goods orders in 10 seconds, greatly reducing the labor cost and time of stowage; The order data is synchronized in the whole process, and upstream and downstream customers can query the information of goods storage and distribution in various ways, thus improving the customer service experience. The setting of the driver evaluation system in the system is the performance of effectively controlling the service quality and improving the service level of drivers. At the same time, through the combination of light and heavy, the vehicle loading rate is improved, and the industry problems such as "empty return" are solved, thus saving 20% of the site resources of corporate customers, solving the problem of customer delivery timeliness and "increasing" the speed of express delivery.

  Fourth, service upgrade-dedicated line is faster.

  Most logistics companies carry out their business by integrating the third-party resources of warehousing, transportation, distribution and other links. Although this way of "organizing bureaus and moving bricks" can save large-scale investment in basic assets in the early stage, it is lack of autonomy in controlling transportation capacity and personnel, and its ability to resist risks is low, so it is impossible to provide customers with integrated whole-process logistics services at affordable prices, which directly affects the service level. The cross-speed operation is a direct logistics enterprise, which can guarantee customer demand in all aspects and at multiple levels. In the aspect of door-to-door delivery, delivery can respond to customers for 1 hour and delivery for 2 hours; In the delivery vehicle, it is a van truck to take delivery, which is safer, faster than other small tricycles of logistics companies, and free of special car fees, which is more favorable; In terms of prescription, it promises to refund the fee after overtime, and the prescription is also fully guaranteed in the peak season.

  In the after-sales service, across Express, a 7*24-hour dedicated service was opened. Compared with other express delivery companies’ complicated customer service transfer processes, across Express, dedicated customer service followed up. At the same time, for large-scale shippers with huge shipments, across Express, it will also provide accurate customized services from professional transportation capacity to transportation tools, from global dispatching to global digitalization.

  Undeniably, behind the cross-express differentiated service, it is inseparable from its cross-over resource advantages and the comprehensive service capabilities of various sectors’ collaborative production, but more importantly, the cross-express differentiated service is combined with the actual situation to create a solid operating chassis and find a way of differentiated competition. Under the premise of 8 hours, some areas can achieve inter-provincial 6 hours. According to reports, for many customers who choose to reach the next day, they can even reach the same day. In the Tenth Five-Year Plan, the national strategy of building a high-quality comprehensive three-dimensional transportation network is put forward, and it will reach the whole country in one day in 2035. Then, with the ability of leaping, it is expected that it will reach the whole country in one day in two years. Relying on the above advantages, it is naturally worth looking forward to the express service that spans the express "fast", "stable" and "accurate".

  ——END——

  Welcome to pay attention to [Chinese business strategy], know the man of the hour, and read the legend of strategy.

Reporting/feedback

[Going to the Grassroots in the New Year] Foreign tourists feel the strong New Year in Tibet.

  Tibet, China Net News "This is Chema, this is ghee, this is sugar, and this is honey … …” February 5th is the first day of the first month of the Tibetan calendar, which is also the first day of the first month of the lunar calendar. Lauren, a tourist from the United States, is recording a video to share her trip in Tibet. This year’s Lunar New Year and Tibetan New Year met unexpectedly, attracting many tourists to Tibet to feel the rich flavor of the year, and many of them "foreigners" visited Tibet in winter.

  On the first day of the new year, the reporter met Lauren, a tourist from the United States, and her group members at the Yaowangshan observation deck in Lhasa, Xizang Autonomous Region. This is a delegation of eight foreign guests from seven countries, including the United States and Colombia.

  Nima, the tour guide, said that this was their first day in Tibet, and in the next few days, they would also go to Yangzhuo Yongcuo, Gyangze, Mount Everest National Park and other places.

  Bibiana from Colombia is coming to Tibet for the first time. Nima told her in the car that this year’s Lunar New Year and Tibetan New Year are on the same day. Bibiana said happily: "I am very lucky, which is equivalent to experiencing two festivals at once."

  During the interview, the reporter found that Bibiana was very interested in Tibetan traditional handicrafts. "This is encouraged, right? I also want to buy such clothes. Where can I buy them? " Bibiana couldn’t hide her excitement when she saw tourists wearing clothes with Tibetan ethnic characteristics around her, and asked reporters where she could buy them.

  Also interested in Tibetan traditional handicrafts is American tourist Lauren. She arrived in Lhasa by train from Xining the day before. "The Qinghai-Tibet line in winter looks bleak, and I don’t like it very much. But after arriving in Lhasa, I feel very good. "

  After exchanging WeChat with reporters, Lauren was very interested in the pictures of Zizha (butter sculpture) posted by reporters’ circle of friends. "What is this? It’s cool. I want to see it with my own eyes next." Knowing that "Zizha" is one of the necessities for Tibetans during the Tibetan New Year, Lauren immediately thought that these things were also placed in the lobby of the hotel, so she recorded the video and sent it to her family in the United States. "I wish the artists who made butter sculpture were still in Lhasa, so I could buy or see how they made it." Lauren said.

  After visiting Potala Palace, Jokhang Temple and other places, on February 7, the tour guide Nima took the guests to continue to enjoy the beautiful scenery of Yangzhuo Yongcuo, and then arrived in Jiangzi County, Shigatse City.

  In Shigatse, Lauren and her group members not only tasted all kinds of delicious food before the Tibetan New Year, but also enjoyed the traditional Tibetan dance with steady steps and smooth drums — — Harmony. This made Lauren and the group members watch intently, and took out their mobile phones to record videos from time to time.

  During the trip, Nima also told Lauren and the group members along the way what the Tibetan New Year is, what is the difference between it and the Lunar New Year, and what are the customs of the Tibetan New Year. This makes Lauren, who is already interested in China culture, even more fascinated by Tibet.

  On February 12th, Lauren ended her trip in Tibet. She told reporters through WeChat that Tibet is beautiful. "If there is an opportunity, I still want to walk on this land in Tibet. Go to some places in Tibet and have a look. I also want to see the monks arguing the scriptures. " (Tibet, China Net reporter/Wang Yuanyuan)

[Black Inventory] In 2018, so many environmental assets were auctioned by the judiciary.

  The past 2018 was a year of violent turmoil in the environmental industry. Policies, markets and capital have all changed, and the pressure on enterprises has increased sharply, making it difficult to survive. Under this circumstance, there have been many events such as large-scale bargain-hunting of state-owned assets and equity assets trading of listed companies. In addition to these well-known large-scale transactions in the industry, there are more small and medium-sized equity assets transactions happening constantly. According to the statistics of China Water Network, there were … many, many environmental assets auctioned by the judiciary this year. This paper takes stock of some typical cases for reference.

  The past 2018 was a year of violent turmoil in the environmental industry. Policies, markets and capital have all changed, and the pressure on enterprises has increased sharply, making it difficult to survive. Under this circumstance, there have been many events such as large-scale bargain-hunting of state-owned assets and equity assets trading of listed companies. In addition to these well-known large-scale transactions in the industry, there are more small and medium-sized equity assets transactions happening constantly. According to the statistics of China Water Network, there were … many, many environmental assets auctioned by the judiciary this year. This paper takes stock of some typical cases for reference.

  Equity category

  Shenwu Energy Saving and Shenwu Environmental Protection (300156, stock bar) held by Shenwu Technology Group Co., Ltd.

  Subject matter: 31,820,462 shares restricted by Shenwu Energy Saving and 929,415 shares restricted by Shenwu Environmental Protection.

  Starting price: 183,238,473.2; It has been filmed.

  Beijing Chenxing Jiye Environmental Protection Technology Group Co., Ltd. holds 17% equity of Hunan Hequan Industrial Co., Ltd.

  Starting price: 22,672,400 yuan; Not finished.

  10% equity of Ningxia Ningdong Resource Recycling Technology Development Co., Ltd. held by Ningxia Renhe Environmental Protection Technology Development Co., Ltd.

  Starting price: 20,312,945.84; Not finished.

  300,000 yuan equity of Cixi Xinlianxin Environmental Protection Technology Co., Ltd.

  Starting price: 210,000; Not finished.

  Equity of Jiangsu Jinhu Rural Commercial Bank Co., Ltd. held by Jiangsu Jiuzhou Water Co., Ltd.

  Transaction price: 1,608,600 yuan.

  48% shareholder’s equity of Sihui Tiankuo Water Treatment Co., Ltd. held by Zunhuang Advertising Company.

  Starting price: 26,081,330.4 yuan has been auctioned.

  73% equity of Xintaiyuan Sewage Treatment Co., Ltd., Yangdong District, Yangjiang City

  Starting price: 14,342,093.92 yuan has been auctioned.

  17% equity of Anhui Tongbao Environmental Protection Technology Co., Ltd.

  Starting price: 6,200,000 yuan has been auctioned off.

  Value of all shareholders’ rights and interests of Huizhou Tianyuan Environmental Protection Water Co., Ltd.

  Starting price: 55,040,000 yuan has been auctioned off.

  Equity of Hainan Biyang Environmental Protection Technology Co., Ltd.

  The transaction price is 350,000 yuan.

  48.5% equity of Anhui Fumao Environmental Protection Technology Co., Ltd. held by Anhui Fumao Renewable Resources Recycling Technology Co., Ltd.

  The transaction price is 31,889,529 yuan.

  Hangzhou Fuxing Group Co., Ltd. on the equity of Qingdao Fuxing Environmental Protection Engineering Co., Ltd.

  Starting price: 237,000 yuan has been auctioned.

  8% equity of Yixing Ruixin Investment Guarantee Co., Ltd under the name of Jiangsu Yujie Environmental Technology Co., Ltd.

  The transaction price is 807,300 yuan

  15% equity value of Nanjing Kai Kai Kai Sheng Kai Neng Environmental Protection Energy Co., Ltd. held by Guangdong Kaineng Environmental Protection (300272, Guba) Energy Co., Ltd.

  The current price of 80,000,000 yuan has been auctioned

  Liaoning Fuxing Hengyang Environmental Protection Engineering Co., Ltd. holds 100% equity share.

  The transaction price is 809,018 yuan.

  35% equity of Wuyuan County Sewage Treatment Co., Ltd. held by Shanghai Optimized Construction Technology Company.

  Transaction price: 543,000 yuan

  Company as a whole

  Overall assets of Jiangsu Luyiyuan Environmental Protection Technology Co., Ltd.

  The transaction price is 93,724,131 yuan.

  All property of xinmi city Huanxin Domestic Waste Treatment Co., Ltd.

  Starting price: 25,255,454.4 has been auctioned off.

  Overall assets of Jiangsu Xinfeng Environmental Engineering Technology Co., Ltd.

  Transaction price: 19,440,000

  Overall assets of Jiangsu Jinjieyu Environmental Protection Equipment Co., Ltd.

  Transaction price: 15,746,768 yuan.

  54 patent assets under the name of Jiangsu Xinzhong Environmental Protection Co., Ltd.

  The transaction price is 245,300 yuan

  Overall assets of Yixing Guohao Bio-environmental Protection Co., Ltd.

  The transaction price is 7,136,730 yuan.

  Overall assets of Jiangsu Ruitianshui Treatment Technology Co., Ltd.

  Transaction price: 1,004,200 yuan.

  Assets of Jiangsu Zhengda Environmental Protection Engineering Co., Ltd. (real estate and ancillary facilities, including land transfer fees)

  The transaction price is 27,000,000 yuan.

  The real estate and equipment owned by Hangzhou Fuming Environmental Technology Co., Ltd. located in Building 6, No.1 Weiye Road, Puyan Street, Binjiang District.

  The transaction price is 36,900,000 yuan.

  Overall assets of Yixing Zijing Environmental Protection Equipment Co., Ltd.

  The transaction price is 5,630,016 yuan.

  Overall assets of Jiangsu Hongqi Environmental Protection Engineering Co., Ltd.

  The transaction price is 22,780,000 yuan.

  Registered capital of Zhenjiang Yasheng Energy Saving and Environmental Protection Materials Co., Ltd.

  The transaction price is 848,991.07 yuan.

  Zhangjiagang Yongfengtai Environmental Protection Technology Co., Ltd. went bankrupt and liquidated the inventory assets of factory buildings, land and equipment.

  Transaction price: 184,160,000 yuan.

  All the land and workshops of Qingdao Fengjing Energy Conservation and Environmental Protection Materials Co., Ltd.

  Transaction price: 25,701,372.8 yuan.

  Jiangsu Zhengnan Environmental Protection Technology Co., Ltd. owns the real estate and ancillary facilities located at No.389 Jianshe West Road, Jinhu County.

  Transaction price: 12,632,530.96 yuan.

  Jinhua Boli Environmental Protection Equipment Manufacturing Co., Ltd. owns industrial real estate located in Caozhai Town, jindong district, Jinhua City.

  Transaction price: 16,980,000 yuan.

  All buildings, land use rights and machinery and equipment owned by Shanxi Runhe Environmental Protection Co., Ltd.

  Starting price: 43,306,992.9 yuan has been auctioned off.

  Land, workshop and its appurtenances of Changshan Nanyang Environmental Protection Technology Co., Ltd

  Transaction price: 8,808,000 yuan.

  All state-owned industries owned by Nanda (Zhejiang) Environmental Protection Technology Co., Ltd. transfer land use rights, real estate and other property.

  Transaction price: 147,070,000 yuan.

  All the inventory and equipment of Zhejiang Yitianneng Environmental Technology Co., Ltd.

  Starting price: 340,100 yuan has been auctioned.

  property; assets

  Projects under construction in Binhai New Area, east of Bohai No.40 Road and south of Yellow River Road in Lingang Economic Zone, as well as plant structures and sewage treatment station equipment.

  Starting price: 319,939,600; Not finished.

  Land use right, buildings and ancillary facilities and equipment of Jiangsu Hongyun Environmental Protection Technology Co., Ltd.

  Starting price: 46731039.00 yuan; Not finished.

  The land use right of Henan Zhuocheng Environmental Protection Technology Co., Ltd. and the ground attachments such as steel structure workshops and office buildings.

  Starting price: 19,000,000 yuan; Not finished.

  Rooms 03 and 05, 15th floor, office building, Xinghui Center, changping town, Dongguan, under the name of Dongguan Baosheng Environmental Protection Investment Co., Ltd.

  Starting price: 1,707,832 yuan; Not finished.

  Anhui Dongyuan Environmental Protection Co., Ltd. is located at No.290 Tebu Avenue, Bengbu City, with the house property and land use right.

  Starting price: 75,703,250 yuan; Not finished.

  Land and above-ground buildings, structures, machinery and equipment and supporting facilities of Lanzhou Daxiang Environmental Protection Technology Co., Ltd.

  Starting price: 9,694,384 yuan; Unfinished

  Land and ground attachments of Jiuquan Yiren Garden Environment Engineering Co., Ltd.

  Transaction price: 2,887,808 yuan.

  Real estate owned by Shangyu Hengyuan Environmental Technology Co., Ltd.

  Transaction price: 8,680,000 yuan.

  All machinery and equipment of Wuxi Suchen Environmental Protection Technology Co., Ltd.

  Starting price: 1,652,225 yuan has been auctioned.

  Luoyang Antuo Kiln Environmental Protection Co., Ltd. is located in the industrial real estate and some properties in the courtyard of Tianhu Industrial Cluster in Songxian County.

  Starting price: 4,172,960 yuan has been auctioned.

  Two sets of straw gas generating units of Peixian Huasheng Environmental Protection and Energy Saving Gas Company.

  Starting price: 115,200 yuan has been auctioned.

  Peixian Huasheng Environmental Protection and Energy Saving Gas Company has two large gas tanks.

  Starting price: 215,040 yuan has been auctioned.

  All machinery and equipment of Wuxi Suchen Environmental Protection Technology Co., Ltd.

  Starting price: 1,739,184 yuan has been auctioned.

  Rooms 03 and 05, 15th floor, office building, Xinghui Center, changping town, Dongguan, under the name of Dongguan Baosheng Environmental Protection Investment Co., Ltd.

  Starting price: 2,134,790 yuan has been auctioned.

  A batch of machinery and equipment of Fujian Dezhixian Environmental Protection New Material Co., Ltd.

  Starting price: 190,120 yuan has been auctioned.

  Huizhou Jinyu Environmental Protection Technology Co., Ltd. is a group of water pipes located in the park of Huizhou Jinze International Logistics Co., Ltd.

  Starting price: 1,088,552 yuan has been auctioned.

  Houses, land, structures, accessories and equipment occupied by Fujian Guoxing Environmental Protection Co., Ltd.

  The transaction price is 10,000,000 yuan.

  Land of Shandong Jufu Environmental Protection Technology Co., Ltd. and a building on the land

  Starting price: 13,538,400 yuan has been auctioned.

  An edge milling machine XB-9000 owned by Sichuan Bailin Xinneng Environmental Protection Technology Co., Ltd.

  Starting price: 137,000 yuan has been auctioned.

  Real estate owned by Shangyu Jinya Environmental Protection Technology Co., Ltd.

  Transaction price: 18,340,000 yuan.

  Houses, land, structures, accessories and equipment occupied by Fujian Guoxing Environmental Protection Co., Ltd.

  Starting price: 10,000,000 yuan has been auctioned off.

  Portfolio of Dongying Hengfeng Environmental Protection Material Manufacturing Co., Ltd.

  Starting price: 10,392,064 yuan has been auctioned off.

  Anhui Beiguo Environmental Protection Building Materials Co., Ltd. is located in the workshop, land and accessories (excluding equipment) of Yangmiao Town, Changfeng County.

  Starting price: 4,130,047 yuan has been auctioned off.

  Some assets owned by Yushi (Linyi) Environmental Protection Equipment Co., Ltd.

  Transaction price: 24,690,000 yuan.

  Land and attached real estate owned by Jiangsu Suneng Environmental Protection Technology Co., Ltd. located in Dongfeng Road, tongshan district Economic Development Zone, Xuzhou City.

  Transaction price: 6,702,340 yuan.

  Jinghai District Tianjin Ziya Environmental Protection Industry Yuanzi Wangdao No.8 Industrial Real Estate

  Transaction price: 6,000,000 yuan

  Office supplies left by Chengdu Zhongneng Environmental Protection Development Co., Ltd.

  Starting price: 7,282.8 yuan has been auctioned.

  A batch of workshop production equipment of Hunan Jiakai Environmental Protection Technology Co., Ltd.

  Starting price: 686,400 yuan has been auctioned.

  State-owned land use right and above-ground buildings under the name of Baotou Jiade Environmental Protection High-tech Building Materials Co., Ltd.

  Starting price: 40,240,341.76 yuan has been auctioned.

  Shaoxing Qingmao Environmental Protection Assistant Co., Ltd. is located in Building 1 and 2 of Xin ‘er Village, Binhai Industrial Zone, Keqiao District, Shaoxing City.

  Transaction price: 13,502,004 yuan.

  A batch of machinery and equipment owned by Hangzhou Yuansu Environmental Protection Technology Co., Ltd.

  Starting price: 504,000 yuan has been auctioned.

  Jinhua Boli Environmental Protection Equipment Manufacturing Co., Ltd. owns industrial real estate located in Caozhai Town, jindong district, Jinhua City.

  Starting price: 16,980,000 yuan has been auctioned off.

  Machinery and equipment of Jiaozuo Chaoda Environmental Protection Technology Co., Ltd.

  Starting price: 861,420 yuan has been auctioned.

  A batch of machinery and equipment owned by Guangdong Huaxin da energy conservation and environmental protection co., ltd.

  Transaction price: 181,000 yuan

  Houses, land use rights, ground attachments and machinery and equipment under the name of Earth Guardian Environmental Protection New Materials Co., Ltd.

  Transaction price: 170,000,000 yuan

  Property, land use right and ground attachments of Dezhou Dongfang Environmental Protection Technology Co., Ltd.

  Transaction price: 10,900,000 yuan

  A batch of office facilities and equipment owned by Foshan Dasen Environmental Technology Co., Ltd.

  Transaction price: 12,212 yuan

  The real estate owned by Zhejiang Yongjie Environmental Technology Co., Ltd. is located at No.13 Qianxi Road, Taozhu Street, Zhuji City.

  Starting price: 50,000,000 yuan has been auctioned off.

  All machinery and equipment of Suzhou Tepu Agricultural Environment Technology Co., Ltd.

  Starting price: 37,200 yuan has been auctioned.

  (Note: The data in this article comes from "Ali Auction")

  More hot articles

  Sanju Environmental Protection (300072, Share Bar) transferred accounts receivable with a face value of 3 billion yuan, and Yuecai Trust undertook it with nearly 2.6 billion yuan.

  2 billion Xinyang Shihe Phase III Water Environment Comprehensive Treatment Project PPP project started bidding.

  [Inventory] From today, these environmental protection-related laws and standards will be implemented soon.

  E20 Water Industry Research Center: Annual Inventory of Water Industry in 2018

  Wang Shouqing talks about one of the three people with the most neutral attitude towards PPP (with precious audio and video lectures)

  Hebei xiong’an new area master plan approved! The three major markets of water, land and air broke out in an all-round way.

This article first appeared on WeChat WeChat official account: E20 Water Network Solid Waste Network. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

(Editor: HN666)

Transformation and upgrading of household appliances stimulate consumption potential

From January to June this year, enterprises in the home appliance industry achieved revenue of 914.5 billion yuan, a year-on-year increase of 7.1%; The profit was 67.49 billion yuan, a year-on-year increase of 20.2%. Facing the future, with the accelerating pace of promoting stock renewal, expanding quality supply and guiding home appliances to the countryside, the development potential of home appliance industry will be further stimulated.

Precise planning path superposition mop self-cleaning, upgraded sweeping robot makes daily cleaning easier; The air purifier equipped with brand-new sensors not only has low noise and low energy consumption, but also can remove aldehyde and supply air remotely with one button; Real-time video guidance, automatic steam cleaning, and the new steaming, roasting and frying machine make the kitchen novice fall in love with cooking … Walking around the appliance store, different categories are dazzling, and new ideas are coming.

The continuous innovation of major home appliance brands reflects the surging vitality of the home appliance industry. As a traditional dominant industry in China, the home appliance industry is also an important engine for steady industrial growth and consumption promotion. What are the new features of the home appliance industry this year? Where should we start to better stimulate the role of the home appliance market in promoting consumption and expanding domestic demand? The reporter interviewed industry experts and some home appliance companies.


Enhance innovation ability

Develop whole-house intelligence

The data shows that from January to June this year, enterprises in the home appliance industry achieved revenue of 914.5 billion yuan, a year-on-year increase of 7.1%; The profit was 67.49 billion yuan, a year-on-year increase of 20.2%.

Where does the growth resilience of home appliance industry come from? From continuous innovation towards the middle and high end.

"Since the beginning of this year, the demand for high-end products has been strong. In the second quarter, online sales of smart air purifiers increased by 8.6% year-on-year, and the growth was mainly contributed by mid-to high-end models with a price of more than 3,000 yuan. " Lu Yi, product manager of Xiaomi Environmental Electrical Appliances, introduced.

"At present, China’s home appliance market has entered a stage of upgrading characterized by high-end." The relevant person in charge of Hisense Video Technology Co., Ltd. said.

According to Xu Dongsheng, vice chairman of China Household Electrical Appliances Association, this year, the structural transformation and upgrading trend of China’s household electrical appliances industry is more obvious, and the supply of high-end products characterized by green intelligence is sufficient and effective, driving the industry to run steadily.

Walking into the intelligent open laboratory of Huawei Ark No.1 space, with a handheld intelligent central control panel, the whole house appliances are interconnected: when watching TV, you can turn on the viewing mode with one button and enjoy the immersive audio and video; When sleeping, voice awakens AI assistant, and remotely controls lighting and air conditioning …

"From smart home appliances to whole-house intelligence, the growth space of the home appliance industry is constantly expanding." Shao Yang, president of the whole house intelligent product line of Huawei Terminal Co., Ltd., said that relying on the ecology of HarmonyOS, all intelligent devices in the living space are organically connected, which better meets people’s demand for intelligent life. By the end of June this year, there were more than 200 nationwide stores of Huawei’s whole house intelligence, and more than 5,800 smart items could be connected to the whole house intelligence.

Haier founded the whole house intelligent scene brand "Three-winged Bird", and Midea released the whole house intelligent product system of "Midea Meijia" … "A variety of intelligent products cooperate, and more powerful intelligence capabilities are integrated, which is making smart home appliances more user-friendly." Xu Dongsheng said that the transformation of the whole house intelligence has not only brought personalized and customized experience to users, but also become a new engine to stimulate the growth of the home appliance industry.


Promote stock renewal

Perfect applied ecology

The data shows that from January to June, the sales of household appliances and audio-visual equipment were 427 billion yuan, and the year-on-year growth rate changed from a decrease of 3.9% last year to an increase of 1.0%. "The efficiency level of major home appliance enterprises has improved significantly, but there is still room for further expanding home appliance consumption." Xu Dongsheng said.

"China’s mature household appliances have a high penetration rate, and industry demand is more from stock renewal." Xu Jianwei, a researcher at the Industrial Research Institute of China Macroeconomic Research Institute, said that with the continuous improvement of the durability of household products, the product renewal cycle is long, and if the new features of products cannot effectively improve the pain points of consumption, the demand for renewal will shrink.

Take the air purifier as an example. "With the continuous improvement of air quality and stricter control of formaldehyde emission from building materials, the demand for formaldehyde removal from products is gradually weakening." Lu Yi said that at present, the company is developing more kinds of gas sensors and filtration technologies, and at the same time adding intelligent standby function to reduce the frequency of filter element replacement, thus reducing the use cost.

More brands are rejuvenating traditional household appliances with integration. Casarte Xingyun air conditioner integrates the functions of air conditioner, humidifier, purifier, sterilizer, air fan, etc., so that one machine can be used all the year round; Hisense integrated the ultrasonic eyewear washing device on the basis of the original product, which can wash clothes as well as glasses and jewelry … "The integration of functions is not a random combination of household appliances, but according to the user’s operating habits in a specific scene, to meet the user’s needs to the maximum extent." Xu Dongsheng said that integration is allowing traditional household appliances to release more room for growth.

"The new categories, new scenes and new applications that continue to expand are the potential for the growth of the home appliance industry." Xu Jianwei said that at present, intelligent innovation is active in the field of home appliances, but the application ecology of different brands of home appliances is not connected or even compatible enough, which has become a shortcoming that hinders the consumption of home appliances.

There are more and more intelligent devices, and it is inevitable to connect ecological islands and realize cross-brand interconnection. "The construction of whole house intelligence is inseparable from the participation of many parties such as home appliances, home, communications, the Internet, and content service providers." Xu Dongsheng introduced that in June this year, China Household Electrical Appliances Association and china communications standards association jointly issued the White Paper on Smart Home Interconnection in China (2023), which further promoted the interconnection standard of smart homes from "yes" to "good".


Expand quality supply

Expand the rural market

As the main field of traditional consumption, household appliances consumption is also an important force to restore and expand consumption. How to treat its growth prospects?

"From the perspective of industry trends, the market penetration rate of major household appliances such as refrigerators, air conditioners and washing machines is increasing year by year." Xu Dongsheng said. Relevant data show that the scale of China’s smart home appliance market exceeded 550 billion yuan in 2021, exceeded 650 billion yuan in 2022 and is expected to exceed 730 billion yuan in 2023.

"Compared with some developed countries, there is still a gap in the ownership level of every 100 smart home appliances in China, and there is a lot of room to improve its penetration rate. Home appliance consumption has great growth potential and strong motivation." Xu Jianwei said.

Stepping into the stock market, how can the home appliance industry move from high-speed growth to high-quality development to better stimulate the consumption potential of home appliances?

On the one hand, we will continue to expand high-quality supply and promote the upgrading and added value of smart home appliances.

"With the continuous optimization of the competition pattern in the home appliance industry, the industry concentration has been further improved. Driven by leading enterprises and innovative enterprises, the proportion of green smart home appliances has increased significantly, providing solid support for expanding home appliance consumption." Xu Jianwei pointed out that in order to adapt to the upgrading of household appliances consumption, it is necessary to make precise policies in the aspects of exchanging old appliances for new ones, promoting intelligent integrated household appliances, and recycling used household appliances.

Recently, the "Notice on Measures to Restore and Expand Consumption" clearly proposes to promote smart home appliances, integrated home appliances, functional furniture and other products to improve the level of intelligent greening of homes. He Yaqiong, director of the Consumer Products Industry Department of the Ministry of Industry and Information Technology, said that the next step will be to support the home appliance industry to promote customization and lean development with users as the center, realize real-time response to demand, real-time visualization of the whole process and seamless docking of resources, and continuously introduce more scene-oriented, intelligent and serialized home appliances.

On the other hand, we will continue to expand the rural market and accelerate the promotion of green smart home appliances to the countryside.

With the continuous improvement of farmers’ income and living standards, the rural market is becoming a new growth point to stimulate the demand for household appliances. The data shows that in the first five months of this year, the sales of home appliances for trade-in and green smart home appliances to the countryside increased by 83.7% and 12.6% respectively. Xu Jianwei proposed that we should speed up the construction of multi-level consumer centers, vigorously promote green smart home appliances to the countryside, and better improve the after-sales service system of rural home appliances.

A "Nantah" robbed several families, and the emerging abbreviations added a lot of "troubles"

  In recent years, with the development of the Internet and mobile terminals, especially the popularity of smart phones, network language has gradually ushered in the climax of development, and has formed a certain impact and influence on Chinese itself, and new words such as "call" and "children’s shoes" have appeared. These emerging abbreviations, mixed words, alphabetic words and homophonic words are not only popular on the Internet, but also "popular" in various scenes of life. So, how should we treat these new words and whether we need to standardize them? In this issue, we invited four scholars to discuss the above issues for readers.

  A robbery by several "Nantah" families refers to a case-solving case several years ago. In 2015, Nanchang University published the Charter of Nanchang University in official website, and named it "Nanda" for short, which was a repetition of the long-established abbreviation of "Nanjing University" and aroused public concern. During the discussion, people think that Nanning University can only be called Ningda if it is not called Nanda, but Ningxia University and Ningbo University have problems again. Ningxia University is called "Xiada", which coincides with the pronunciation of "Xiamen University". This has stimulated the humorous ability of netizens to create gimmicks, such as calling Xiamen University "the big door", Shantou University "the big head" and Taiyuan University "too big", and so on.

  Why do colleges and universities attach so much importance to abbreviations? First, according to the statistics of econometrics, the frequency of Chinese words depends largely on the length of words, and the longer the words, the lower the frequency of use. That is to say, a university has a short and loud abbreviation, which will have unexpected effects on improving the visibility of the school and making it easier for people to mention it. Secondly, in people’s daily communication, the abbreviation ru sentence is often more in line with the rhythm and rhythm of speech. For example, "troops stationed in Beijing" and "people coming to Shanghai" are more in line with the reading and breathing habits of "2+2" rhythm than "troops stationed in Beijing" and "people coming to Shanghai", so they are easier to be selected by speakers. Thirdly, it is easier for listeners to remember the object of conversation by using abbreviations. For example, "China University of Science and Technology has developed rapidly in recent years" is better than "China University of Science and Technology has developed rapidly in recent years".

  The abbreviation of universities belongs to the category of abbreviated words in linguistics. It is generally believed that people like to use abbreviations because the speaker always wants to make his meaning clear in the shortest possible words (inertia psychology under the principle of language economy); Another reason is that the human brain’s information processing ability is limited. If the sentence is too long, the listener will remember the back and forget the front, so compressing some parts of the sentence can be more conducive to sentence understanding. Then there is the self-expression advantage of the university abbreviation mentioned above. For these reasons, languages of all ethnic groups have the habit of using abbreviations. For example, in English documents, some long units and concepts will be marked with acronyms when the word appears for the first time, such as the World Trade Organization, and when it is mentioned later, it will be replaced by WTO. There are also many ways to abbreviate Chinese. Besides English, there are also ways to abbreviate words: ① Abbreviation (Internet celebrity — Online celebrity); Section division (such as the abbreviation "CPPCC" for "Political Consultative Conference"); ③ Headword sharing method (such as "universities, primary and secondary schools, import and export, entry and exit", etc.); (4) Co-deletion of headwords (such as "being more advanced than learning, catching up with the advanced, helping the advanced and surpassing the advanced" constitutes "being more advanced than learning");⑤ Sentences are condensed into words (such as "conversion from military to civilian, upgrading from college to undergraduate, changing profits into taxes"); ⑥ Once contracted and then contracted, abbreviations are shortened again according to the occasion of use (such as "People’s Republic of China (PRC)" — "China" — "medium"); ⑦ "consonant", part of phonemes are selected from two syllables to form a new syllable ("two" — "Two" and "Three" — "three", "no need" — "Don’t") and so on.

  In recent years, the convenience and speed of network communication have stimulated the creativity of netizens, and a large number of new abbreviations have entered the field of communication and extended from online to offline. Such as "rich soil, camp reform, Gao Fushuai, plain and sweet, ignorant, eager to make progress, unwilling to dismantle people’s difficulties, and refusing to move ten times". Many of these new abbreviations compress a complete event into three or four syllables. However, the new abbreviations are widely used, and their negative effects are rapidly emerging. First, the newly created abbreviations are too random and have poor stability, and they are produced and disappeared almost every day, which has caused the user’s memory burden; Second, some abbreviations are relatively obscure in meaning, and many people often don’t know what they mean, resulting in communication barriers; Third, out of the pursuit of fashion, primary and secondary school students use network abbreviations in daily communication and composition, which blurs the learning of standardized language.

  So, how should abbreviations be standardized? On the one hand, we must be strict. Network abbreviations should not be used or appear in official documents, publications and school teaching. On the other hand, we should be tolerant. No matter how novel the network abbreviation language is, after all, it aims at communication. This factor determines that it can’t be too outrageous, and some distinctive new abbreviations will also settle down and enter the standard words. Back to the university abbreviation mentioned at the beginning, there are the following solutions: First, respect history. In recent decades, "Nanda" has gradually become a recognized abbreviation of Nanjing University. Lingnan University and Nankai University, which were originally called "Nanda", were renamed "Lingnan" and "Nankai" respectively. Second, respect the authority. The abbreviations determined in the university articles of association approved by the Ministry of Education first, and those declared later, should be avoided. For example, Nanchang University, Nantong University and Nanning University should no longer be referred to as "Nanda". Third, now everyone has accepted three-syllable words and four-syllable words, and university abbreviations don’t have to be reduced to two syllables, such as "Beijing Normal University" and "Northeast Normal University" are also good choices.

  (Author: Wu Changan, Wu Na, professors of Northeast Normal University and postdoctoral fellow of Sun Yat-sen University)