The net text ＂going out to sea＂ is even more brilliant.
Deepen mutual learning of civilizations and win-win cooperation in the future. On June 19th, the 30th Beijing International Book Fair (hereinafter referred to as the "Expo") opened in Beijing, attracting 1,600 exhibitors from 71 countries and regions to fully display Chinese civilization and outstanding achievements of civilizations around the world. As a new format in the publishing industry, issues related to online literature have aroused widespread concern.
On the day of the opening ceremony, many famous publishers, industry experts and industry scholars discussed the current situation and future trend of the globalization of online literature in China at the overseas copyright promotion conference of the novel "When Will I Please Have a Long Ying" held in Anhui Pavilion.
Network literature shines into reality
Extracting creative materials from the changes of the times
In recent years, fantasy novel, the heroine, frequently "goes out of the circle" and "goes out to sea", attracting foreign readers with her distinctive China elements and fantastic China stories. WebNovel, the first official platform for the overseas dissemination of online literature in China, has launched about 3,600 translated works of online literature in China. Among them, 9 "going out to sea" online texts, such as "Sorry I took the female script", "I wish you a bright future" and "Tiandao Library", have a reading volume of over 100 million.
As a popular culture, traditional China online literature has a single theme and uneven content quality, and the national image and cultural core carried by the text are constantly being tested and examined by international readers and professionals. Wen Yun is linked with the national movement, and the context is linked with the national context. In recent years, the connotation of theme publishing has been continuously enriched and the forms of expression have been constantly innovated, and the research on realistic theme network literature has been rising.
Please accept that there is no road to pain and read useful books on earth. In ancient poetry, "Long tassel" is often used to express the lofty aspirations of making foreign countries, making achievements and serving the country. The book "When Will You Be Long?" published by Anhui Literature and Art Publishing House describes the development process of China’s machine tool industry after the reform and opening up, describes the transformation of state-owned enterprises from planned economy to market economy, and provides a window for overseas readers to understand the transformation and technological innovation of state-owned enterprises in China. Following the signing of the copyright export agreement with Korea Folk Custom Yuan Publishing House in 2023, the book was once again exported to the European University Press in Germany. Zhang Kun, member of the Party Committee, deputy general manager and deputy editor-in-chief of Time Publishing Media Co., Ltd., said that "When Will You Be Long Ying" extracts creative materials from the changes of the times, carries German industrial stories, and moves towards an established industrial power, which is a vivid practice to promote exchanges and mutual learning between Chinese and German civilizations.
"Some foreigners think that Chinese knows martial arts and even cultivates immortals. The works contain traditional Chinese elements such as heaven and earth, Xuan Huang, five lines of gossip, Yin and Yang Tai Chi, which are very different from the fantasy world in the West. They are greatly shocked and shocked, making their brains wide open." Xu Gang, a researcher at the Institute of Literature of China Academy of Social Sciences, believes that in the online cultural circle where Xian Xia’s novels and love stories are rampant, works with realistic themes have successfully "broken the circle" and "gone out to sea", expanding the capacity of online literature and refreshing the cognitive boundary of overseas online readers. "Many online literary works are escapist or purely entertaining, belonging to overhead themes. We must promote online literature to shine into reality in order to truly attract readers and fans from outside the network to China.
With the iteration of media technology and network ecological renewal, artificial intelligence technology has inserted the wings of science and technology into the translation business, which has accelerated the possibility of "going out to sea with one key" for China’s web articles and put forward new requirements for high-quality web articles. Internet writers from all walks of life have also injected a distinctive flavor of the times into online literature. Qi Cheng, the author of "When Will You Be Long Ying", whose real name is Gong Jianghui, is a scholar, a university teacher and a net writer. Because he grew up in a factory compound, his childhood exposure made his description of the workers’ group portrait incisive, and the hero in his works was real and full of feelings for home and country.
It is worth mentioning that, in 2022, 16 works of China’s online literature were included in the Chinese collection of the British Library for the first time, including "Great Power Heavy Industry" created by Qi Orange. In his view, online literature gives everyone a chance to write their own familiar stories. As long as they stick to the correct creative direction and carry forward mainstream values, online literature can also take advantage of the east wind to sail out to sea while China is making "going out to sea".
The net text "going out to sea" is even more brilliant.
Overcome game logic with realistic logic
According to the Research Report on the Development of Network Literature in China in 2023 issued by the Institute of Literature of China Academy of Social Sciences, in 2023, the number of online literature writers in China reached 24.05 million, and the number of online works reached 36.2 million, and the online industry ushered in a market of 300 billion yuan … The continuous overweight of big data and the cultural code behind the numbers showed the vigorous growth of China’s online literature and became a vivid business card to tell the story of China.
In order to thoroughly implement the Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era and the important exposition of the Supreme Leader’s General Secretary on literary and artistic work, the Chinese Writers’ Association launched the "New Era Literature Climbing Plan", and "When to Invite a Long Ying" is the only online literary work selected. Wang Qiushi, an assistant researcher at the Network Literature Center of the Chinese Writers Association, believes that network literature has long been the narrative logic of the game, including rebirth and upgrading, and the story is piled with virtual spiritual sustenance. Realistic theme is an important starting point to break the barriers of literary creation. The realistic environment calls on the author to actively pay attention to the times and overcome the game logic with realistic logic.
Under the guidance of the spirit of the 20th Party Congress, online literature adheres to the people-centered creative orientation, excavates the spirit of the times, strengthens cultural self-confidence, and actively demonstrates the vivid practice of Chinese cultural originality.
Zhu Gang, deputy director of the Network Literature Center of China Writers Association, pointed out that China’s network literature has officially entered a new stage of global IP creation after going through the stages of publication, authorization and translation. The e-sports novel "Full-time Master" was launched in 13 languages, and the electronic reading volume of the English version alone exceeded 130 million. The Lord of Secrets, written by fantasy novel in the west, combines the Cthulhu style, western magical elements, the customs of the first industrial revolution era and steampunk feelings in Chinese narrative. It is the most widely read online article in China in 2023, and has successfully signed a contract for entity publishing.
Male like Ma Wu all play the sword, less like the final army also volunteered. At present, online literary works are combined with a variety of pan-entertainment methods to "go out to sea", organically combine different cultural ecology such as games, animation and film and television works, explore rich and diverse communication methods and consumption scenarios, realize the upgrading of creative value, and become a new force of national soft power.
In addition to online literary works, popular online dramas such as My Altay, Joy of Life’s Second Season, and Mo Yu Yun Jian are also attracting attention overseas. Not long ago, China’s online adaptation of TV series Joy of Life was chased by fans in the second season on the external network, becoming the most popular Chinese mainland drama ever broadcast by Disney+. In film and television works, traditional elements such as China garden art, calligraphy and painting, dress etiquette, martial arts, Chinese medicine, tea ceremony, etc. are presented more brilliantly.
In 2005, online literature in China was authorized to publish in foreign languages. Up to now, there are more than 230 million overseas users and more than 20 translation languages, covering more than 200 countries and regions around the world, and the market scale of "going out to sea" exceeds 4 billion yuan. As a new thing, the scale of "going out to sea" in China has increased year by year, with strong production capacity and rapid development momentum, which has become an important carrier to publicize China culture, establish the image of a big country and boost economic growth. From the perspective of globalization, the standardization and control of relevant departments and the active intervention of professional publishing institutions have promoted the development of China’s online literature to the mainstream and high-quality direction, showing a true, three-dimensional, comprehensive, credible, lovely and respectable image of China.