According to the public data of the Ministry of Commerce, in April this year, the national building materials and home furnishing prosperity index (BHI) was 117.65, and the sales of building materials and home furnishing stores above designated size exceeded 110 billion yuan, and the cumulative sales from January to April exceeded 420 billion yuan.

　　Although the above data decreased slightly compared with the same period of last year, with the introduction of "trade-in" policies in various places since April, and the favorable factors such as the overlapping market entering the traditional peak season, the household sector continued to release consumption vitality, the industry prosperity rebounded, and the "Xiaoyangchun" market in the home building materials market also continued.

　　The market potential of "trade-in" is huge.

　　At present, China’s real estate market is still in the adjustment stage, but since the beginning of this year, favorable policies have been implemented in various places, and industry insiders expect that the industry will accelerate its stabilization. As the downstream industry of the real estate market, the consumer demand of the national building materials and home furnishing market continued to be released from January to April. Although the sales data decreased slightly year-on-year, thanks to the help of the policy side, the overall situation was still improving.

　　In March this year, the State Council issued the Action Plan for Promoting Large-scale Equipment Renewal and Trade-in of Consumer Goods (hereinafter referred to as the Plan) to promote economic transformation and upgrading and improve the quality of life of urban and rural residents.

　　The "Proposal" pointed out that for the trade-in of household appliances, it is necessary to improve the convenience as the core and smooth the consumption chain of household appliances; In order to promote the replacement of home improvement consumer goods, it is required to support residents to carry out local renovation of old houses, kitchens and bathrooms, continue to promote the aging renovation of homes, and actively cultivate new consumption such as smart homes. Promote home improvement model rooms to enter shopping malls, communities and platforms, encourage enterprises to build online model rooms, and provide affordable products and services to meet diversified consumer needs.

　　"The introduction of the trade-in policy is a major positive for the home furnishing industry." Qin Zhanxue, president of China Building Materials Circulation Association, pointed out that the relevant data of the Ministry of Housing and Urban-Rural Development showed that by the end of 2022, the total number of urban and rural housing construction in China had exceeded 600 million, with huge market potential. "As houses enter the aging cycle one after another, the demand for renovation and functional upgrading will gradually increase. It is expected that the industry will usher in a new round of trade-in climax in the future."

　　According to incomplete statistics, in the past year, the total output value of China’s home improvement industry was about 2.77 trillion yuan, of which the demand for local decoration exceeded 35%. "It is conservatively estimated that the replacement scale of the home and home improvement market will exceed one trillion yuan." Hu Yanan, secretary-general of China Building Decoration Association’s Residential Decoration and Parts Industry Branch, said that according to the association’s rough calculation, there are more than 200 million houses in urban housing that are over 20 years old, and the demand for renovation and transformation at the consumer end is strong.

　　Grasp the "renewal" cycle and accelerate the layout of enterprises

　　The promulgation of the "Program" has given industry support and guidance at the policy level and brought new development opportunities at the development level. Many home associations and head home stores have acted quickly, actively responding to the policy call and helping to release the potential of home consumption by issuing trade-in coupons, promoting in communities, and granting subsidies.

　　At the end of April, at the annual meeting of the housing industry in 2023-2024, the Residential Decoration and Parts Industry Branch of China Building Decoration Association, in conjunction with the head home improvement enterprises and parts and materials enterprises all over the country, officially launched the "Home Improvement Trade-in Action". "I hope that through this action, a group of’ home improvement practitioners’ will be cultivated, and typical cases of enterprises will be launched to create a more assured, worry-free and secure consumption environment." According to the relevant person in charge of China National Equipment Association, this action aims to promote the effective implementation of "trade-in" related programs in the home improvement and home furnishing industries, and call on the whole industry to respond to the replacement of home improvement consumer goods, and encourage member units to actively carry out local upgrading and renovation of old houses, kitchens and bathrooms, and aging renovation of homes.

　　On May 6th, in response to the "Consumption Promotion Year" policy of the Ministry of Commerce, and vigorously promoting the trade-in of the household industry, China Building Materials Circulation Association also launched the "Third National Green Smart Home Consumption Festival", which empowered enterprises by implementing the relevant action plan of "trade-in" and issuing exchange vouchers for trade-in.

　　Focus on home stores. According to our understanding, the heads including Red Star Macalline and Easyhome made relevant implementation plans as early as the "trade-in" scheme was put forward.

　　Among them, Beijing Red Star Macalline has invested more than 10 million yuan since March to promote trade-in, benefit consumers, and help people rejuvenate. It is reported that in order to make more consumers enjoy the trade-in benefits easily, Beijing Red Star Macalline not only joined hands with 17 brand enterprises such as Xilinmen, Wrigley Sanitary Ware and Boloni to participate in the trade-in activities of green smart consumer goods, but also distributed subsidies of about 8 million yuan in different forms through online and offline channels.

　　The relevant person in charge of Red Star Macalline said that consumers can make an appointment to drag the old service through the "Red Star Home" applet, and they can enjoy the 600 yuan subsidy at the highest; Go to the offline store for "replacement", and you can also enjoy the government subsidy and superimpose the joint discount. "At present, relevant subsidies have been launched in five major shopping malls in Beijing, and consumers can get subsidies and enjoy the benefits of renewal."

　　The data shows that since the beginning of this year, Red Star Macalline has launched a large-scale "trade-in" campaign for home appliances in many shopping malls across the country, taking the demand for trade-in as the contact point to obtain accurate store traffic for shopping malls, and guiding the related sales between home appliances and other categories through refined operation.

　　On May 9, Easyhome also revealed the progress of "trade-in" on the investor interaction platform. It said that this year, it will comprehensively promote the three major IPS of "trade-in furniture and household appliances", "old houses for new looks" and "it is difficult for families to find them", which will drive the rapid growth of home sales.

　　The relevant person in charge of Real Home pointed out that the company released the "trade-in" strategy as early as 2022 and carried out related business. "According to statistics, a number of IP activities related to’ trade-in’ achieved remarkable results last year, achieving 207,000 customers, guiding sales of 650 million yuan and recycling 68,000 old things." The person in charge said.

　　At the same time, many home furnishing enterprises also seize the favorable market cycle and fully exert their strength in the stock market.

　　At the beginning of May, Qumei Home officially launched this year’s trade-in activities in the "Huanxin Plan Conference". In fact, since the first launch of this activity in 2013, Qumei Home has positioned it as a long-term and far-reaching important action. Zhao Ruihai, chairman of Qumei Home Furnishing Co., has repeatedly said that "trade-in" is not only a commitment to consumers, but also a manifestation of corporate social responsibility.

　　"Among about 300,000 customers accumulated by enterprises, some of them are currently in the consumption cycle that needs to be updated and iterated." Recently, Meike Home also publicly stated that this year, it will increase visits to early users, carry out maintenance and clue acquisition, with a view to providing consumers with diversified replacement programs. Oupai Home has launched the whole house renovation and whole package services, such as package storage, package discount, package design and help to move, to meet the diversified needs of consumers.

　　The industry believes that promoting the trade-in of household products requires both upstream and downstream synergy, and the household industry needs to continuously and deeply tap its own resources to promote the sustainable development of trade-in in a more market-oriented way and more convenient activities.

　　Both ends of supply and demand still face corresponding difficulties.

　　Although the market potential of trade-in is huge, it faces many difficulties in practical operation.

　　From the consumer side, how to deal with the replaced furniture, where to store the old furniture, and how to find a "reliable" decoration company and foreman may all hinder the implementation of the old-for-new policy. On the supply side, trade-in, local renovation and other links have a large amount of work, relatively low customer list value, and most of them are concentrated in old communities, so the construction difficulty is relatively high.

　　"At present, the residual value of many furniture recycling and dismantling wastes is relatively low, and the willingness of large-scale platform enterprises to participate in recycling is insufficient, but consumers do not have the ability to handle large pieces of furniture by themselves, which will become a constraint for replacing new ones to some extent." Zhu Jiagui, CEO and general manager of Red Star Macalline Home Furnishing Group, said that it is not easy for most home furnishing enterprises to provide large-scale trade-in services and handle old furniture well. "It is necessary to pay higher operating costs in terms of management, operation, normative environmental protection and demolition." Zhu Jiagui said.

　　In view of the problem that "trade-in is easy to abandon the old", Qin Zhanxue believes that the focus of trade-in should be on the "new" and the treatment of the "old" should not be ignored. "Old products should not be treated as garbage, but should be reused." He said, for example, furniture products can be dismantled and recycled, while construction waste can be reprocessed into floor tiles for municipal decoration materials.

　　The relevant person in charge of the Consumer Promotion Department of the Ministry of Commerce said that the trade-in work involves thousands of households and the vital interests of consumers. Promoting the trade-in of consumer goods is not only a powerful measure to enhance the momentum of economic growth and consolidate the good momentum of recovery, but also a long-term strategy to promote the high-quality development of the home furnishing industry. In the future, the industry should gradually establish an effective mechanism of "it is easier to get rid of the old and more willing to replace the new", so that consumers can enjoy better services and the trade-in action can be truly and thoroughly carried out in the industry. Text/Zhang Xinyu

　　Source: Beijing Evening News

　　Changsha Evening News reported on August 20th (all-media reporter Zhou Huixia) On August 20th, the State Administration of Market Supervision issued the "Guidelines for Warning Terms on Health Food Labeling" (hereinafter referred to as the "Guidelines"), which made the warning terms on health food more clear and strict. Including the label that a warning area must be set up, and the area should not be less than 20% of its layout, the shelf life should be described in the way of "the shelf life will last until a certain day of a certain year", and there is obvious color difference between the text in the warning language area and the background of the warning language area, etc., and the warning language should include "health food is not a drug and cannot replace drugs to treat diseases" and so on, in order to make consumers, especially elderly consumers, easily identify and understand consumption. It is reported that the "Guide" will be implemented on January 1 next year.

　　False propaganda and marketing routines of health food infringe on consumers’ rights and interests.

　　In China, foods that have certain health functions and are suitable for specific people are regarded as health foods, and strict management is carried out according to special food management methods. In the supervision of health food, the market supervision department focuses on the strict examination and approval of product production before listing. After listing, it is required to indicate suitable people and unsuitable people on product labels and instructions, stating that "this product cannot replace drugs".

　　With the enhancement of consumers’ awareness of health care, the demand for health food has increased greatly. The market supervision department found that some violations of consumers’ rights and interests occurred in the development of health food market.

　　False propaganda makes consumers unconsciously equate health food with medicine, which is the strongest phenomenon that consumers reflect on health food marketing. When the reporter followed the inspection of the law enforcement personnel of the market supervision department, he found that some merchants boasted that the mattress worth 20,000 yuan was a magic mattress that could cure all diseases, and told the old people who came to experience it: sleeping on such a mattress, the head is not dizzy, the eyes are not flowery, and the legs are not painful. Law enforcement officers found that the purchase price of such a mattress is only one tenth of the selling price, and the hot spot on the mattress is actually infrared.

　　Some health foods are falsely publicized and exaggerated, and are blown into "magic medicine"; Some illegal enterprises, especially those that produce and sell nourishing and aphrodisiac health foods, illegally add sildenafil and other ingredients to harm consumers in order to enhance the efficacy of products.　

　　"My grandmother went to a health care class every three to five times, and received three or five eggs and one or two boxes of noodles every time. After receiving it for a dozen times, she spent more than 4,000 yuan to buy a bunch of selenium-enriched wheat that is said to be able to treat high blood pressure and heart disease. It is moldy at home." Speaking of the temptation of health food marketing to the elderly at home, Huang Ling, who is engaged in market supervision, said that in the marketing process of health food, some consumers bought a bunch of unnecessary ordinary food at a high price.

　　In view of the chaos such as consumer fraud and false propaganda in the marketing process of health food, Hunan Provincial Market Supervision Bureau reminded consumers in this year’s "100 Days" special rectification campaign to be alert to various routines in the marketing process of health food, including: cheating in the name of "prevention", "health care" and "treatment" of traditional Chinese medicine, or under the guise of medical concepts and terms; Free gifts or "health care products" boxes and bills for gifts; Faking the name of public welfare activities to attract consumers to attend lectures on popularizing health knowledge is actually promoting "health care" products; Claiming that products can cure many diseases and lure consumers; Provide family services at home and sell products to the elderly; Selling "health care" products (services) with free travel as the gimmick; The use of health programs (columns), disguised release of medical, pharmaceutical, "health" food advertisements; Through the network, "brushing the letter" makes consumers misunderstand the product sales; Lure consumers to invest, buy, etc. under the guise of high returns from buying company stocks.

　　On January 8 this year, 13 departments including the State Administration of Market Supervision jointly launched a nationwide "100-day" campaign to rectify the chaos in the health care market, and the market supervision department of Hunan Province responded quickly. It is reported that in the "100-day" rectification campaign, Hunan Province filed 646 cases, recovering economic losses of 6.5542 million yuan for consumers, and investigated and dealt with a number of illegal cases with serious circumstances and strong social repercussions, such as false propaganda of Xinqi Health Industry Group Co., Ltd.　

　　The warning words of the new regulations are written on the packaging box for the convenience of consumers.

　　The Guide published by the State Administration of Market Supervision on August 20th, as a new measure to overweight the supervision of health care products market after the "100-day" rectification action, focuses on the supervision of products after listing from three aspects.

　　First of all, it puts forward clear requirements on the warning signs of health food labels.

　　Product label is the carrier for enterprises to express product information to consumers, and it is also the way for consumers to obtain product information directly. Whether the marked content is true, clear and complete directly affects consumers’ judgment and choice. The reporter found that although the health food currently on sale in the market can’t relate to the functions of disease prevention and treatment, it only states that "this product can’t replace drugs", and the position and size of the statement are not specific and often inconspicuous, which is difficult to attract consumers’ attention, and gives the marketing behavior of false propaganda and exaggerated efficacy an opportunity.

　　The "Guide" makes it clear that health food should be provided with an obvious warning area, which is located on the main display page of the smallest package. It is necessary to mark the warning that "health food is not a drug and cannot replace drugs to treat diseases". The warning area should be no less than 20% of its layout, and at the same time, it should be in bold type to make consumers, especially the elderly, see it more clearly.

　　"In the packaging of health food, the shelf life is difficult to find, and some indicate the shelf life of 18 months, 36 months, ‘ See Seal for the production date ’ It is not only difficult to find, but also takes half a day to calculate. " The Guide also has new standard requirements for the problems of "can’t find", "can’t see clearly" and "difficult to calculate" in the way of labeling the shelf life generally reflected by the elderly consumers who buy health food in pharmacies.

　　The Guide makes it clear that the shelf life should be marked in a unified form and described in the way of "shelf life to a certain day of a certain year". In the labeling position of the shelf life, it is required to clearly mark the shelf life and production date on the obvious position of the minimum sales package (container) of the product. If the date is marked with "see a part of the package", the specific position of the package should be accurately marked. In terms of color difference, it is also required that the shelf life label should be in sharp contrast with the background color of the location, so that the shelf life can be seen at a glance and it is convenient for consumers to buy.

　　In addition, the Guide also puts forward detailed requirements for labeling service telephones and business premises with consumer tips.

　　In daily life, consumers often encounter some questions or problems when eating health food, such as whether children can eat it, whether the elderly are suitable to eat it, how to deal with the problems encountered in the process of eating, etc. Who to consult and reflect these questions or problems has always been a headache for consumers. In order to facilitate consumers to get advice in time when they encounter difficult problems, the Guide stipulates that information such as complaint service telephone number and service time should be clearly marked on the label of health food. Production and operation enterprises should answer and handle complaints and reports during the service period, and the relevant information should be kept for at least two years.

　　Influence helps to urge enterprises to implement the main responsibility.

　　Health food is not medicine, and it can’t cure diseases. The market supervision department will standardize from the label identification, which will play a positive guiding role in implementing the main responsibility of enterprises and standardizing the sales behavior of merchants.

　　As a kind of special food, according to the provisions of the Food Safety Law, producers and operators are responsible for the contents of the labels provided by them. The labels of health food should not involve the functions of disease prevention and treatment, and the contents should be true and the labels should be clear and obvious.

　　The Guide further requires that warning language be marked on the label, which shows the self-declaration of the real information of the product, reflects the self-commitment of the enterprise to the main responsibility, and is conducive to strengthening the awareness of honesty and self-discipline in the food industry.

　　In order to remind consumers more intuitively to be rational and understand consumption, and also to restrain and supervise the marketing behavior of merchants, the Guide also stipulates that health food operators should mark consumption tips in prominent positions such as business premises and online platforms. The market supervision department has even studied and formulated a reference template for health food consumption tips, which mainly includes: health food is food, not medicine, and cannot replace medicine to treat diseases; When purchasing health food, we should recognize the approval number and mark, and choose and eat according to the suitable crowd and the unsuitable crowd; Go to regular shopping malls, supermarkets, pharmacies and other business units to buy; In case of violation of laws and regulations, you can report to the local market supervision department or call 12315 to report complaints.

　　In recent years, the "chaos" in the health food market has become a major problem. Many consumers have a weak ability to distinguish health food, while some unscrupulous merchants exaggerate their propaganda by taking advantage of "emptiness", which makes many consumers suffer greatly. According to the relevant person in charge of health care industry Association, it is an important embodiment to protect consumers’ right to know by labeling warning words in a conspicuous position, so that consumers can enjoy the right to know the real information of the goods they buy and use, which is conducive to the formation of a long-term mechanism to resist false propaganda and prevent consumer fraud.

　　Maintain the healthy ecology of health care products market

　　Xiao Yinglin

　　Since ancient times, health and longevity have been one of people’s wishes for a better life. Young people’s greetings and blessings to the elderly are the most sincere and most listened to words: "I wish you happiness as the East China Sea lives longer than the South Mountain". Nowadays, the life of ordinary people is getting more and more comfortable, and health care is an ordinary topic for people. The elderly turn the blessings of their younger generations into their own actions. For example, listen to the wind and buy all kinds of health care products, or even buy them inexplicably.

　　As everyone knows, in the market, there are inevitably bad businesses that make money. Faced with the huge market demand, they either illegally launch products, or make false propaganda and confuse them, or make a big fuss about packaging … … Especially for some elderly people, it can be said that it is omnipotent. In recent years, the problem of merchants deceiving the elderly to buy products for profiteering by false propaganda has emerged one after another.

　　With more and more elderly people in China and the development of the national strategy of "Healthy China", the market for health care products is growing. In a sense, this industry is growing into a "giant". However, some health care products with serious circumstances and strong social repercussions in cheat people have made the "giant" move forward with illness, which is unacceptable. Everyone knows that cancer growth factor appears in the body, so it must be eliminated as soon as possible by medication and even surgery, which can make the body healthy and strong.

　　Now, the State Administration of Market Supervision has published the "Guidelines for Warning Terms of Health Food Labeling", which focuses on the supervision of products after listing from three aspects. It is believed that with the overweight of supervision, through the efforts of all parties, counterfeiting will be eliminated and the healthy ecology of the health care product market will be maintained.

　　BEIJING, Beijing, June 20 (Xinhua) In recent days, many places in the north have once again ushered in the "sunny mode". With the expansion of the sphere of influence of high temperature weather, from today, there will be high temperature weather lasting for many days in Huanghuai, North China, with the highest temperature reaching 35 ~ 38 C. In the south, rainfall has become the key word of weather, and the areas affected by heavy rain involve 10 provinces.

　　Data Map: At noon on June 5, the temperature in Shijiazhuang reached 38℃, and citizens traveled with various sunshade protective gear. China News Service reporter Yujia Zhai photo

　　Many places in the north enter the "sunny mode" and the meteorological conditions of ozone pollution are high.

　　After the Dragon Boat Festival holiday, the high temperature once again visited many places in the north, and the sphere of influence of high temperature in Huanghuai area of North China continued to expand. According to the weather forecast, after 20 days, some areas in eastern North China and Huanghuai will have high temperature weather for 4 to 6 days, with the highest temperature reaching 35 to 38℃.

　　In Beijing, the Beijing Meteorological Observatory issued a blue warning of high temperature at 16: 40 on the 19th. It is estimated that the daily maximum temperature in most parts of Beijing will reach above 35℃ from 20th to 21st.

　　Not only in Beijing, but also in the southern part of North China and the central and western parts of Huanghuai today and tomorrow, high temperatures will continue to spread. Among provincial-level cities, Tianjin, Shijiazhuang and Zhengzhou will have high temperatures today and tomorrow. From the 21st, Jinan will have high temperatures for five consecutive days.

　　As the "sunshine mode" is on, according to the news of the Central Meteorological Observatory, the meteorological conditions of ozone pollution in central and southern North China, Huanghuai and other places are relatively high from the 20th, with the meteorological conditions of ozone pollution ranging from 3 to 4, and the local level in central and southern North China can reach 5.

　　Take Beijing-Tianjin-Hebei and its surrounding areas as an example. From 20 to 25, the central and southern parts of the region have strong solar radiation and high temperature, which is conducive to ozone generation. The meteorological conditions of ozone pollution are maintained at level 3 to 4, and the local level can reach level 5.

　　According to meteorologists, ozone pollution will decompose rapidly indoors because it needs high temperature and ultraviolet radiation. Experts remind that for photochemical pollution dominated by ozone, it is of little use for people to wear masks. The most important way to prevent photochemical pollution is to avoid going out as much as possible and close doors and windows at the same time.

　　Heavy rain in the south involves 10 provinces, Zhejiang and Hunan.JiangxiThere is a heavy rain in the local area.

　　High temperature weather spread in the north, while in the south, especially in the middle and lower reaches of the Yangtze River, these areas that entered the "rainy season" ushered in continuous heavy rainfall. In response to the rainstorm, the Central Meteorological Observatory has issued blue and yellow rainstorm warnings for several consecutive days.

　　According to the weather bulletin of the Central Meteorological Observatory, during the daytime on the 19th, heavy rains occurred in parts of central Anhui, northern Shanghai, northeastern Guizhou and southeast coastal areas of Guangdong, and heavy rains (101 mm) occurred in Tongren, Guizhou. At 18: 00 on the 19th, the Central Meteorological Observatory issued a blue rainstorm warning again.

　　It is estimated that there will be heavy rains in southern Anhui, Shanghai, Zhejiang, central and northeastern Jiangxi, central Hunan and central Guizhou from 20: 00 on the 19th to 20: 00 on the 20th, among which there will be heavy rains (100-150 mm) in western Zhejiang, northeastern Jiangxi and central Hunan. Some of the above areas are accompanied by short-term heavy precipitation (the maximum hourly precipitation is 20 ~ 50 mm, and the local area is more than 60 mm), and there are thunderstorms and strong winds in the local area.

　　In addition, there are heavy rains and local heavy rains in the northwestern and eastern coastal areas of Fujian, the southeastern coastal areas of Guangdong and Taiwan Province Island.

　　The Central Meteorological Observatory reminded that during the process of heavy rainfall in the south of the Yangtze River and Huaihe River, it is necessary to pay attention to disasters such as urban waterlogging and landslides that may be caused by local heavy rainfall, as well as the adverse effects of strong convective weather such as thunderstorms and strong winds.

　　From the evening of June 18th to the morning of 19th, heavy rain fell in dangyang city, Hubei Province, and some residents were trapped. Fire officers and soldiers in dangyang city City were dispatched to evacuate the trapped people. Liu bangpei

　　The rainfall in the middle and lower reaches of the Yangtze River is concentrated, and the Yangtze River Defense General deploys flood control again

　　Since the Dragon Boat Festival holiday, the heavy rainfall in the middle and lower reaches of the Yangtze River has continued to attract attention. The National Defense General, the Ministry of Water Resources and other departments have repeatedly discussed and judged the rain and flood situation and deployed flood control emergency work.

　　According to the forecast of the Central Meteorological Observatory, the main rain belt of heavy rainfall in the south will be located in the south of the Yangtze River on 20-22, and then it will be carried to the middle and lower reaches of the Yangtze River in the north, and the middle and lower reaches of the Yangtze River will enter the rainfall concentration period.

　　According to the website of the Ministry of Water Resources, on the 18th, the Yangtze River Defense General once again held a meeting on the recent flood control situation in the Yangtze River basin, and deployed the dispatching work of the Three Gorges and Danjiangkou reservoirs.

　　The Yangtze River Defense General issued a dispatch order to dispatch Danjiangkou Reservoir to open two surface holes for flood discharge at 18: 00 on the 18th. At the same time, the General Office of the Yangtze River Defense issued a notice to the Hubei Provincial Defense Index, demanding that the flood control work in the middle and lower reaches of the Han River be effectively carried out. According to the deployment of the National Defense President, the Yangtze River Defense General sent a working group to Jiangxi to help guide the flood control work.

　　Ma Jianhua, executive deputy commander of the Yangtze River Defense General and director of the Yangtze River Water Resources Commission, said that the Yangtze River Basin has entered a period of continuous heavy rainfall concentration, and all relevant departments and units should further attach great importance to it and overcome the luck and paralysis; It is necessary to further strengthen the implementation of responsibilities and do a good job in flood control duty and emergency duty. (End)

Optimize market access, expand sales channels and strengthen fiscal and taxation support.
Our province introduced measures to support export products to domestic sales.

Fully protect the transportation demand of goods exported to domestic market, and support e-commerce platform to set up online Liaoning foreign trade product sales area … Recently, the provincial government issued "Several Measures to Support Export Products to Domestic Market in Liaoning Province" (hereinafter referred to as "Measures"), and introduced eight measures around strengthening the protection and application of intellectual property rights, broadening channels to support domestic sales, and improving the level of facilitation of domestic sales, so as to support marketable export products to explore the domestic market and promote the mutual promotion of domestic and international double circulation.

According to the relevant person in charge of the Provincial Department of Commerce, our province mainly focuses on the equipment manufacturing industry, and it is difficult to export such products to domestic sales. It is necessary to remove obstacles and provide guarantees from the institutional level to solve the "pain points" of enterprises with different standards, poor channels and high financial pressure.

The "Measures" propose that we should combine the needs of new infrastructure, new urbanization and major engineering construction in our province, organize a batch of qualified export products such as metallurgy, petrochemical, building materials and machinery to be sold domestically, and help foreign trade enterprises integrate into the industrial chain of investment projects.

Different product standards at home and abroad are a common problem that foreign trade enterprises in our province face when exporting to domestic sales. The "Measures" propose to optimize market access and promote the integration of standards. Before the end of this year, foreign trade enterprises are allowed to make relevant written commitments to export products that meet the requirements of China’s mandatory standards through self-compliance statements. In addition, our province will also support foreign trade enterprises to develop "homogeneous products with the same line and standard" and expand the application scope of "homogeneous products with the same line and standard" to general consumer goods and industrial products. The so-called "same line, same standard and homogeneity" refers to the production of products that can be exported and sold domestically on the same production line according to the same standards and quality requirements.

At the same time, our province will open up channels to support domestic sales, including supporting e-commerce platforms to set up online Liaoning foreign trade product sales zones to promote the transformation of foreign trade enterprises to online sales; Encourage foreign trade enterprises to use new formats and new models such as online sales, live broadcast and scene experience to expand the scale of transactions; Encourage the use of pedestrian streets and professional markets to facilitate the sale of export products by foreign trade enterprises; Support foreign trade enterprises with independent brands and strong willingness to sell domestically, and establish long-term direct purchase and supply relations with large chain stores in the province.

Foreign trade enterprises may face problems such as long account period and large capital occupation when exporting to domestic market, and need financial and taxation support. Our province will support financial institutions to develop financial products suitable for foreign trade enterprises to explore the domestic market, and encourage all regions to adopt "policy guarantee+finance+goods pledge" and other ways to innovatively solve the financing problem of foreign trade enterprises to explore the domestic market. Our province will also shorten the time limit for taxation, compress the existing time limit for handling limited matters to 5 to 10 working days, and turn some limited matters into immediate matters; One-stop tax service, allowance handling, invoice mailing and other services are implemented for enterprises that export products to domestic sales. (Reporter Dong Hanbo)

　　BEIJING, Dec. 29 (Reporter Qiu Yuzhongqing) On January 1, 2018, China was the first one-way tax law to promote the construction of ecological civilization — — The Environmental Protection Tax Law will be formally implemented, which also means that the sewage charge system that has been implemented for nearly 40 years will withdraw from the historical stage.

　　Do ordinary residents have to pay environmental taxes? Are the collection standards the same everywhere? What changes will "fee to tax" bring to enterprises? Zhongxin. com has combed and interpreted this.

　　On February 12, 2016, many places in Shandong suffered from smog weather. Image source: vision china

　　Do individuals have to pay environmental taxes?

　　The Environmental Protection Tax Law stipulates that enterprises, institutions and other producers and operators that directly discharge taxable pollutants into the environment in People’s Republic of China (PRC) and other sea areas under the jurisdiction of People’s Republic of China (PRC) are taxpayers of environmental protection tax, and they shall pay environmental protection tax in accordance with the provisions of this law.

　　In other words, ordinary residents are not included in the scope of taxation and do not have to pay environmental taxes. According to local media reports, the responsible persons of tax authorities in Hebei, Jiangxi, Anhui and other places have made it clear that individual residents do not pay environmental protection tax.

　　When do you start paying taxes?

　　Zhongxin. com reporter learned from State Taxation Administration of The People’s Republic of China that the first collection period of environmental protection tax will be around April next year, not to say that tax returns will be started after January 1st.

　　In this regard, Shi Zhengwen, director of the Finance and Tax Research Center of China University of Political Science and Law, pointed out in an interview that the environmental protection tax is "calculated on a monthly basis and declared quarterly", and the reporting period and the time when the specific tax obligation occurs are two different things.

　　Shi Zhengwen said that the tax calculation began on January 1, but the declaration was from April 1 to 15. During this half-month period, enterprises had to declare their taxes.

　　Data Map: In Guozhuangzi Village, Xinkou Town, Xiqing District, Tianjin, electric heating pipes instead of coal are connected to every household. China News Service reporter Yan Yushe

　　What pollutants are taxed?

　　The Environmental Protection Tax Law clearly states that air pollutants, water pollutants, solid waste and noise are listed as taxable pollutants.

　　Taxable air pollutants include sulfur dioxide, nitrogen oxides, carbon monoxide, chlorine gas, etc. Taxable water pollutants include total mercury, total cadmium, total lead, petroleum, animal and vegetable oils, formaldehyde, etc.

　　It is worth noting that noise refers to industrial noise according to the Table of Items and Taxes of Environmental Protection Tax attached to the Environmental Protection Tax Law. This means that construction noise and traffic noise are not included in the scope of collection.

　　According to the Law on the Prevention and Control of Environmental Noise Pollution, environmental noise refers to the sound produced in industrial production, construction, transportation and social life that interferes with the surrounding living environment.

　　Among them, industrial noise refers to the sound that interferes with the surrounding living environment when using fixed equipment in industrial production activities; Construction noise refers to the sound that interferes with the surrounding living environment during construction.

　　How much do you pay?

　　According to the Environmental Protection Tax Law, the amount of environmental protection tax has both an upper limit and a lower limit. The tax range of air pollutants is from 1.2 yuan to 12 yuan per pollution equivalent, and that of water pollutants is from 1.4 yuan to 14 yuan per pollution equivalent.

　　Pollution equivalent refers to a comprehensive index or unit of measurement to measure the environmental pollution caused by different pollutants according to the harmful degree of pollutants or pollution discharge activities to the environment and the technical economy of treatment.

　　For example, in terms of industrial noise, different decibels exceed the standard, and the monthly tax levied is different. For example, if it exceeds the standard by 1-3 decibels, 350 yuan will exceed the standard by more than 16 decibels per month, and it will cost 11,200 yuan per month.

　　Data Map: Wetland Ecological Restoration Project in Sanbiao Township, Xunwu County, Jiangxi Province. Su Lucheng photo

　　Is the tax payment standard the same everywhere?

　　According to the Environmental Protection Tax Law, each province has certain discretion in the specific applicable tax amount of air pollutants and water pollutants. In other words, the specific tax payment standards may be different from place to place.

　　"This is equivalent to giving local governments greater discretion," Shi Zhengwen said. "The Environmental Protection Tax Law mentions three factors, namely, the environmental carrying capacity of the local area, the current situation of pollutant discharge and the requirements of economic, social and ecological development goals. According to these three factors, local governments determine the specific applicable tax amount, which varies greatly among different provinces."

　　Among them, Beijing-Tianjin-Hebei and surrounding provinces generally set higher taxes on air pollutants and water pollutants. The applicable tax amount of taxable air pollutants in Beijing is 12 yuan per pollution equivalent, and the applicable tax amount of taxable water pollutants is 14 yuan per pollution equivalent, both of which are implemented according to the upper limit of tax range stipulated in the Environmental Protection Tax Law.

　　Will it increase the burden on enterprises?

　　The relevant person in charge of State Taxation Administration of The People’s Republic of China told the reporter of Zhongxin.com that the environmental protection tax was jointly promoted by the Ministry of Environmental Protection, the Ministry of Finance and the State Administration of Taxation. According to the standard of "shifting taxes and fees", the past sewage charges were directly converted into environmental protection taxes. Of course, generally speaking, the design of policies is not aimed at collecting money, but mainly to stimulate the awareness of environmental protection and boost the consciousness of environmental protection.

　　The person in charge of the Regulation Department of the Ministry of Environmental Protection said that changing the sewage charges into environmental taxes is conducive to improving the rigidity of law enforcement, reducing local government intervention and internalizing environmental costs. Environmental protection tax is levied according to the amount of emissions, with more emissions and more payments, less emissions and less payments, which is conducive to promoting enterprises to improve their environmental protection level and reduce pollutant emissions.

　　Data Map: Seven enterprises and institutions withdrew from Fuxian Lake Nature Reserve in Yunnan, showing their determination to protect the environment. China News Service reporter Ren Dongshe

　　Does the environmental protection tax belong to the local government or the central government?

　　On December 27th, the State Council issued the Notice on the Ownership of Environmental Protection Tax Revenue, which made it clear that environmental protection tax was local revenue.

　　The circular pointed out that in order to promote the protection and improvement of the environment and increase investment in environmental protection, the State Council decided to use all environmental protection taxes as local income.

　　The current sewage charges are divided between the central and local governments by 1: 9. Wang Jianfan, director of the Department of Taxation and Administration of the Ministry of Finance, pointed out earlier that in order to mobilize local enthusiasm, considering that local governments bear the main responsibility for pollution control, it is planned to take all environmental taxes as local income, and the central government will no longer participate in the sharing. (End)

　　Life is easy to get old, but it’s hard to get old. The ninth day of the ninth lunar month is China’s Double Ninth Festival, which is also called "Old People’s Day". Respecting the elderly is the traditional virtue of the Chinese nation. Just after the Double Ninth Festival, Luo Tianjiong, director of the geriatrics department of Nanjing Hospital of Traditional Chinese Medicine, sent nine health guides, aiming at caring for the elderly and caring for their health.
Correspondent Xia Fan Yangzi Evening News/Zi Niu News Trainee Reporter Lu Yanlin

　　1. Pay attention to fall prevention.

　　Due to the increase of osteoporosis and bone fragility, the elderly are prone to fracture, soft tissue injury, psychological trauma and other serious consequences when they fall, and their incidence rate rises sharply with age. Luo Tianqiong said that the elderly need to pay attention to the prevention of falls at home, shoes should be anti-slip, and the light should be bright enough. Once they fall, they should be actively sent to the hospital. 48 hours after the fall of the elderly is the prime time for treatment.

　　2. Reasonable diet and balanced nutrition

　　Light diet, less oil and salt, fresh and hygienic food, and balanced nutrition. The diet is mainly cereal, with a matching thickness. Eat regularly and quantitatively, chew slowly, ensure that there are vegetables in the meal and fruits every day, take in some high-protein foods such as fish, meat and eggs, often drink milk to supplement calcium, and take vitamin D in the sun for 15-20 minutes every day to promote the absorption of calcium, actively replenish water and pay attention to prevent sunburn. Advocate not smoking, drinking less and drinking too much.

　　3. Exercise properly and do what you can.

　　With the growth of age, many elderly people are more and more reluctant to exercise. Although they understand that proper exercise can promote health, what they don’t know is that due to lack of exercise, elderly people often suffer from decreased resistance, muscle atrophy, physical decline, etc. Over time, diseases come one after another. It is suggested that the elderly choose appropriate exercise methods, such as walking, square dancing, Tai Ji Chuan, Baduanjin, etc., and the exercise intensity should be tolerated by individuals.

　　4. Ensure sleep and take a proper lunch break.

　　The sleep of the elderly is shallow and easy to wake up. Half of the elderly in China have sleep disorders. Long-term lack of sleep will cause mental fatigue, dizziness, weakness of limbs, etc. Luo Tianjiong suggested that the elderly should ensure six hours of sleep and take a proper lunch break for half an hour every day, which is conducive to physical and mental health. When insomnia occurs, they can massage points such as Neiguan, Shenmen and Sanyinjiao to help sleep.

　　5. Brush your teeth frequently, wash your hands frequently and take a bath frequently.

　　Brush your teeth in the morning and evening, and rinse your mouth after meals. For the elderly with dentures, brush them clean and soak them in cold water when not in use, and change your toothbrush every three months. Wash your hands and bathe frequently to resist the invasion of bacteria and enhance your resistance.

　　6, keep the stool unobstructed

　　Due to the continuous decline of physical function, the gastrointestinal peristalsis of the elderly will also be very obvious, often manifested as constipation. In view of constipation of the elderly, Luo Tianjiong suggested keeping the habit of regular defecation, drinking more water, not eating laxatives indiscriminately, or massaging the abdomen clockwise around the navel to relieve constipation.

　　7. Don’t stop drugs for chronic diseases.

　　Many elderly people think that chronic diseases such as hypertension and diabetes have no impact on their lives, so they choose to stop taking drugs, but they don’t know that stopping taking some drugs is likely to cause recurrence or "rebound" of the original diseases and even accidents. Luo Tianqiong stressed that if there is a need to stop taking drugs, you must first consult a doctor and gradually stop taking drugs under the guidance of a doctor.

　　8. Keep a good attitude

　　Luo Tianjiong reminded that emotional excitement and bad emotions will affect the physical and mental health of the elderly, keep a calm mind, communicate with people more, and avoid depression, anxiety and mood swings, especially patients with basic diseases such as hypertension, heart disease and cerebral infarction.

　　9. Strengthen self-health management.

　　Director Luo Tianqiong said that it is very necessary for the elderly to have a physical examination. It is necessary to actively prevent the occurrence and development of diseases, so as to achieve early detection, early diagnosis and early treatment. It is recommended that the elderly have a physical examination once a year, and people with basic diseases should have regular physical examinations on the advice of doctors, and be responsible for individuals and their lives.

　　Finishing | Wu Xue

　　I am a courier and a "organizer".

　　At 5: 00 a.m. on February 13th, I woke up in a bunk bed in the express warehouse outside the Second Ring Road in Wuhan. This warehouse was a little special, and it happened to be built at the sewer crossing. It was damp and cold. I picked up the thermometer and took my temperature, which was no more than 36 degrees. I looked at my mobile phone calendar before going out. It turns out that I haven’t been home for 22 days.

　　Yong Wang has been living in the company warehouse these days.

　　I’m Yong Wang, born and raised in Wuhan, and I’m an ordinary post-80s courier brother. From morning till night, I work hard day after day to deliver, pack, deliver and move goods, which is enough for a family of three. I throw myself into the battle every day when I wake up, like a "top" wound up. At the beginning of February, reporters came to me one after another to follow up the interview. I never thought that I would become a news figure in this epidemic.

　　Seeing the nurse home, she cried all the way

　　Things should start from the New Year’s Eve. Because of the epidemic, the courier company had a holiday. In the evening, I closed the warehouse and returned home to have a reunion dinner with my relatives. At 10 o’clock in the evening, when I was going to coax my daughter to rest, I suddenly brushed into a circle of friends from a nurse in Wuhan Jinyintan Hospital. The other party wrote: "Help, we are restricted here. There are no buses and subways, and we can’t go home. It takes four hours to walk back." The demand was released at 6 o’clock, and no one took the order.

　　Yong Wang in protective clothing.

　　"Go or not" at that time, I was struggling, but I really wanted to do it. I didn’t dare to tell my family that I spent an hour alone in psychological struggle. Finally made up my mind to "go". My wife is a psychologically fragile person and has never experienced any major events; Parents are getting old again, so we can’t let them worry. So, I decided to take this matter alone — — Keep it from them with white lies.

　　The first question is how to get out. The nurse who issued the bill was on the night shift at six o’clock the next morning. I told my wife that there was a temporary need for the staff on duty at the outlet, and I was sent to be on duty, so I managed to hide it smoothly. At that time, I didn’t have any protective equipment in my hand, so I went to the supermarket to buy two N95 masks and arrived at Jinyintan Hospital on time at six o’clock. The nurse paused when she saw me. "I didn’t expect anyone to take this bill." Then, she got on the bus, said nothing all the way, sobbed silently until she got off the bus.

　　On the first day, I sent more than a dozen medical staff to and from Jinyintan Hospital. At the end of the day, my legs kept shaking. To tell you the truth, I’m scared in my heart. What if I get infected? I began to retreat and persuade myself, "Forget it." But when I saw a nurse sending a bill at night, the destination was dozens of kilometers away from the hospital, and no one answered it. Suddenly changed his mind.

　　I made up a second "lie" and told my wife that I was in contact with a suspected patient and was afraid of being infected. I could only sleep in the express warehouse for 7 days and go home without any problem. At first, my wife didn’t listen to my explanation and cried bitterly. Later, when her mood was stable, she agreed. And slowly, with more contact with medical staff, I began to understand why they would rather walk than go home when they take a break.

　　In fact, in the week before the national medical rescue team came, all the medical staff in Jinyintan fought all night, 10% of them could sleep in bed, and the rest were armchairs; The groans of patients and the 24-hour call on walkie-talkies are unbearable for anyone, let alone have a good rest. Therefore, even if they walk for four hours on the road, it is a short rest for them.

　　The medical staff took a short nap in the armchair.

　　The medical staff took a short nap in the armchair.

　　On the fourth day of the Lunar New Year, more and more medical teams supported Wuhan, as if giving them a "shot in the arm". That day, I was supposed to pick up a doctor to go to work, when I suddenly received a phone call from her: "Master, you don’t have to pick me up. I can take a day off today." At that time, I was very happy. I built a medical service group and more and more people entered. I began to find that even if I tried my best, I could only meet the demand of 300 kilometers.

　　Recruit volunteers to transport medical staff together.

　　So, I began to post news in my circle of friends to recruit volunteers, insisting that I must live alone and wear protective equipment. If the answer is no, I will refuse them. Next, twenty or thirty people followed me in turn, and we broke three cars in the middle. Later, six cars basically met the demand. But it is still not a long-term solution, and some people suggest that we can find resources.

　　We first contacted mobike, and their delivery efficiency was very fast. All points in hospitals and hotels and vehicle personnel were in place in one day, which solved the travel demand of about 2 kilometers; Then docking Didi, because the process of big companies is cumbersome and takes a long time, and it takes a week to get it done. In order to meet the travel needs of medical staff in Jinyintan Hospital outside the Third Ring Road, Didi directly changed the number of kilometers received from less than 3.5 kilometers to less than 15 kilometers.

　　Green orange bicycles set up service points on Panlong Bridge.

　　The docking of green orange bicycles was also completed within three days, and 400 bicycles were put into use. From the aspects of operation and maintenance, cost and delivery, there was a special team management, which completely solved the travel problem at once. In those days, every night, I had to take an hour to play video with my family. I was afraid to disclose the recruitment and help information to my family in my circle of friends, but with the increase of the number of trips abroad, the task became more and more busy, and this matter could no longer be concealed. My wife was very flustered when she knew it. I did ideological work and finally expressed my support and understanding.

　　It’s just that my two-year-old daughter is very attached to me. At night, she clamors to sleep with her father. If she can’t find it, she just sits in the corner and cries. On the Lantern Festival, I watched the video of her kissing and kissing on my photo, and I felt particularly guilty and missed my family.

　　But I know that I can’t stop. The medical team that rushed to Wuhan is our "lifesaver". The government has arranged for them to have food and a place to live, but the details may not be taken care of. We can check and fill the gaps and try our best not to mistreat them.

　　Wang Yong’s family

　　Yong Wang’s daughter saw her father’s photo and kissed her.

　　Want to eat rice, we settled a restaurant.

　　At the beginning, we raised 22,000 yuan to provide instant noodles and water for night shift medical care. Later, a nurse sent a circle of friends saying that she really wanted to eat rice. After seeing it, I was so sad that I made up my mind to let them eat white rice the next day. Soon, a restaurant owner docked, 16 yuan a copy, more than 100 copies a day. The next day, the owner of a restaurant in Wuhan came to me and said that 1500 lunches a day could be provided free of charge to Jinyintan Hospital, Xinhua Hospital and Union Medical College Hospital respectively.

　　The dining problem has been solved, but I have found another new situation: the load of docking restaurants is too great and the production capacity has reached its peak. I began to imagine whether we could have a special restaurant for meals under the condition that many existing resources are tilted. I soon began to implement it. I went to more than 20 restaurants a day to talk about cooperation, and asked one by one if we could use the venue and staff for free or at a low price. Soon, the owner of Jinjiushan Restaurant agreed with our goal and hit it off.

　　Jinjiaoshan restaurant began to serve meals free of charge.

　　On February 3rd, Jinjiaoshan Restaurant began to provide meals, with two meats and one vegetarian, which quickly satisfied the dining problem of Jinyintan Hospital. The rest of the production is supplied to Didi drivers for 240 copies every day. Since others are here to help us, we should not graft the risks to others. Unfortunately, on February 7, the local food safety department in Wuhan closed the restaurant and demanded to stop business.

　　The reason is that during the critical period of the epidemic, only a few designated units are allowed to produce meals, and this qualification cannot be applied for at present. After a day of unsuccessful communication, in desperation, we contacted several designated catering units and found that the other party said that the cost of a box lunch was 40 yuan, and the funds we raised could not afford it at all.

　　I was very frustrated at that time, but then things began to turn around. Today Convenience Store, a local enterprise in Wuhan, has solved the dining problem: providing all the support teams in Jinyintan Hospital with meals every day, and supporting Didi owners with 300 free lunches every day. I finally breathed a sigh of relief that day.

　　Materials provided by Today convenience store to medical staff

　　Free box lunch provided by Today convenience store

　　I don’t have any resources, but I am ready to respond.

　　I am a person without any resources, but along the way, I am especially grateful to the volunteers and big companies for their help. Everyone is working hard for this matter. I am just a person who organizes the bureau. Travel, dining — — Each group has a bureau, and I will give it to one person to manage it, and then I will free my hands to do other things. Because I have much contact with medical staff on weekdays, I know their current situation best, and life support is also essential.

　　For example, if the glasses are broken and the screen of the mobile phone is broken, you need to buy slippers, nail clippers, chargers and even autumn clothes and trousers, and shout through the solitaire in the group, and someone will soon purchase them to help them get it. I remember one time, two doctors of Shanghai Medical Team celebrated their birthdays. We bought them cakes and had an unforgettable birthday. Another time, because the air conditioner in the hospital couldn’t be turned on, the medical care lacked sleeveless down jackets for warmth. We spent 100,000 yuan to buy all the down jackets of Shangchao, and ordered 1,000 pieces of Uniqlo in Guangzhou.

　　Master Gan, a volunteer hairdresser, has been on duty for 5 times and received rave reviews.

　　Yong Wang docking service in the group Anhui assistance Wuhan intensive care unit.

　　Yong Wang organized volunteers to buy birthday cakes for the Shanghai medical team.

　　One thing that impressed me the most was that the medical staff needed a batch of protective shoe covers, and the whole city of Wuhan was out of stock. Later, a merchant was found on Taobao, but in gedian, Ezhou, 55 kilometers away from Wuhan, because the merchant was also a confirmed patient in COVID-19, the express delivery could not be made. I drove to get it overnight and brought back 2000 pairs.

　　I keep doing things and solving problems every day. I don’t know when I will stop, but as long as the medical staff calls me, I am always there. Up to now, we have docked a total of 1,000 medical staff, and then we will dock 3,000 medical teams that rushed to Wuhan.

　　On February 2, Yong Wang released a circle of friends and wrote: I have lived for so many days, but the nurse’s concern made me cry.

　　People can’t touch such a big thing in their lives. No matter what they do, they do their best and have no regrets. Actually, when I think about it, my original intention to do this is very simple. One day, picking up and dropping off a medical staff can save four hours, and picking up and dropping off 100 people is 400 hours, 400 hours. I earn money no matter how many people the medical staff can save.

　　On the evening of February 13th, my mother’s friend saw my video and told my mother by phone, expressing great support to me. In the eyes of relatives and friends, I have never been a worry-free child since I was a child. Until now, my parents are still worrying about me, helping me take care of my children and subsidizing my family. Fortunately, what I have done this time has not humiliated you.

Ninghai county administrative examination and approval management office (hereinafter referred to as Ninghai county audit management office), formerly known as Ninghai county people’s government accreditation center (renamed Ninghai county administrative service center in December 2003), was formally established in April 2008. Since its establishment, Ninghai County Audit Office has adhered to the working philosophy of "satisfying the people is our pursuit", adhering to the service tenet of "convenience, standardization, high efficiency and honesty", based on the service brand of "heart-to-hand connection and unlimited service", taking the convenience of investors and serving the masses of enterprises as the value orientation, and implementing the operation mode of centralized management and window office. At present, the building area of the administrative service hall is 22,050 square meters, and there are 246 staff members, with an annual average of more than 500,000 pieces. It has successively won the honorary titles of Zhejiang Advanced Grass-roots Party Organization, Zhejiang Outstanding Youth Civilization, Zhejiang Civilized Unit, and National Women’s Civilized Post, and has been called the "government supermarket" in Ninghai.

As an important carrier of service-oriented government construction, in recent years, according to the requirements of the "streamline administration, delegate power, strengthen regulation and improve services" reform of the central government and the "Four Clears and One Net" reform of Zhejiang Province, Ninghai County Audit and Management Office has been innovative and brave in exploration, and has effectively improved the efficiency of examination and approval services through measures such as process reengineering, simulated examination and approval, dynamic management, filling in gaps and joint examination and approval. On January 16th, 2017, since Zhejiang Province put forward the reform of "running at most once", Ninghai County Audit and Management Office closely followed the pulse of the times, quickly completed the reform of "accepting and integrating services in one window" with the spirit of nailing nails, announced the power items of "running at most once" administrative examination and approval, actively created an upgraded version of the reform of administrative examination and approval system, and promoted the implementation of the reform of "running at most once" to get the reform bonus as soon as possible. On March 13th, 2017, Ninghai County Audit Office’s advanced experience, Ninghai County’s Creation of "Ten Running Methods" and Accelerating the Reform of "Running Once at Most", was affirmed by Mayor Qiu Dongyao of Ningbo City, and then published in a special issue in the General Office of Zhejiang Provincial People’s Government, and reported to the State Council. Media such as Ningbo Daily, Ningbo News and Zhejiang Daily have reported advanced practices many times.

First, innovate and continue to deepen the reform of the administrative examination and approval system

1 to promote the reform of administrative examination and approval functions. Since 2008, the Audit Office of Ninghai County has carried out the reform of administrative examination and approval functions with the main goal of "two centralization and two in place", that is, the examination and approval functions of functional departments are centralized in one department, and the administrative examination and approval department is centralized in the examination and approval service hall, and the examination and approval projects of functional departments are centralized in the administrative service center window, and the approval authorization of functional departments to the person in charge of the window is in place. All departments have set up or listed administrative examination and approval departments, and entered the window of the administrative service hall in an organizational system. All the section chiefs and deputy section chiefs have arrived at their posts, and the authorization is in place, which has achieved the purpose of one leader in charge, one pen signing and approving, one window opening to the outside world and one-stop service, and completely solved the problems of accepting at both ends and the masses running at both ends. At present, there are 34 departmental windows in Ninghai County Administrative Service Center, 20 independent windows, 11 comprehensive windows and 3 sub-centers.

2. Promote the construction of Ninghai platform of government service network. In March, 2014, according to the unified deployment of Zhejiang provincial government, the construction of "four clean sheets and one net" was launched in an all-round way (list of government power, negative list of enterprise investment, list of financial special funds management, list of government responsibilities, Ninghai platform of Zhejiang government service network), and Ninghai County Audit Management Office was responsible for sorting out the "three and a half items" of audit power list (administrative license, administrative confirmation, audit report and annual inspection, filing and other approval rights in other administrative powers). At present, a total of 1016 items of "three and a half" examination and approval power have been determined in the county. Except for 16 items that meet the requirements and are not allowed to enter the administrative service hall, all 1000 items have entered the window, with a occupancy rate of 100%. Of the 1,000 "three-and-a-half" examination and approval power items stationed, except for 13 authorizations, 987 authorizations were in place, and the on-site handling rate reached 98.7%. Dynamically manage the speed-up of administrative examination and approval in each window, and "force" each window to improve service efficiency and speed up examination and approval. At present, the total promised processing advance rate of the administrative service hall is 87.47%, and the actual processing advance rate remains above 98%.

3. Promote the reform of "one-window acceptance and integrated service". Since 2017, the Audit Office of Ninghai County has actively played the role of the main channel of the administrative service center, actively promoted the reform of "running at most once" and "accepting and integrating services in one window", rearranged the existing windows of the administrative service center according to the principles of "doing one thing in one window" and "relatively separating the right to accept and the right to review and decide", implemented the comprehensive acceptance staff, and implemented "one person with multiple posts and multiple functions in one post". Integrate the original layout with a single department as the window into six categories of comprehensive service processing areas, including capital construction projects, commercial registration, real estate registration, public security services, public security exit-entry management, and social and people’s livelihood affairs. Enterprises can handle multi-departmental matters without running errands to and from multiple department windows. For example, real estate registration originally needed to run errands in the three departments of housing management, finance and taxation, and real estate. Now, you only need to run a window of ownership registration to complete the examination and approval at one time, which will boost the reform goal of "running at most once".

4. Promote postal express service in the window. The introduction of postal courier companies into the window of the administrative service center, for matters that cannot be declared online, on the basis of voluntary principle, entrusts postal courier companies to carry out the express delivery service of licenses. Applicants only need to sign a delivery agreement and fill out a delivery application, and the postal courier companies can deliver the licenses to the door, "turning the masses into express delivery". At the same time, the qualified departments are encouraged to subsidize the reduction or preferential treatment of license express delivery fees in the form of "government pays the bill". Up to now, 15,157 pieces of accounting qualification certificates and entry and exit certificates have been sent by postal courier company. At the same time, we will actively create five special services, such as "no holiday" service, "nanny-style" agency, "zero distance" site, "through-train" express service and "no lunch break" work.

Two, self revolution, strictly regulate the administrative examination and approval service process.

1. Standardize the industry joint examination and approval standards. We will fully implement the joint examination and approval standards for 16 industries, including bathing, maintenance and management of Class I motor vehicles, transportation, hotels, small and medium-sized restaurants, culture and entertainment, overseas satellite TV, large supermarkets, film screening, swimming pools, automobile beauty, agriculture (fishing) music, hotels, hairdressers, cafes and foot baths, with the lead window taking the lead according to the mode of "one window for acceptance, internal circulation and one window for delivery". For example, in the homestay industry, it used to be necessary to run five departmental windows, such as fire protection, public security, environmental protection, health and family planning, and market supervision. Now, you only need to run one departmental window of public security to get all the documents, which effectively realizes the reform goal of "running at most once".

2. Standardize regional joint examination and approval standards. Innovative implementation of cross-project, cross-departmental and cross-plot linkage approval mode, the "Implementation Measures for Regional Joint Approval of Investment Projects in Ninghai County (Trial)" was introduced, and the province took the lead in piloting regional joint approval of investment projects. All the investment projects in the industrial base of "Two Zones and Eight Parks" will be regarded as one project, and the pre-approval procedures such as planning environmental impact assessment, soil and water conservation plan and industrial planning of the whole region will be worked out in a "packaged" way in advance. For the designated projects settled in the region, the procedures for filing will be implemented first, which will simplify the approval procedures for individual projects. Taking the industrial park as a unit, the planning indicators such as greening rate, floor area ratio, building density, parking spaces and civil air defense facilities are planned as a whole, and the "single check" is changed into "regional overall check", which breaks through the limitation of land use, improves the yield per mu and achieves overall coordination and balance. Effectively reduce the examination and approval links and reduce the number of runs.

3. Standardize the preconditions for administrative examination and approval. In order to solve the problem of "difficult and troublesome work", in 2015, Ninghai County Audit and Management Office carried out a special clean-up work on certification materials in the field of people’s livelihood, and found out 86 certificates required, and urged all departments to cancel 23 illegal and unreasonable certificates and temporarily keep 63 items. In the special supervision activity of finding out "difficult matters for grassroots people to handle affairs", it was affirmed by Mao Linsheng, party secretary and deputy director of the Standing Committee of Zhejiang Provincial People’s Congress. In 2016, Ninghai County Audit Office cleaned up the pre-condition materials of 1016 examination and approval power matters in the county, and cancelled 29 pre-intermediary services of 158 administrative examination and approval, accounting for 18.35%; 159 pre-condition materials such as certificates and seals, 77 items were cancelled, accounting for 48.43%; 55 Pre-condition material cover clauses, 32 items were cancelled, accounting for 58.18%. Reduce the phenomenon of repeated provision and repeated provision of materials, effectively solve the strange phenomenon of "approval for approval", reduce the burden on enterprises and reduce the number of errands.

4. Standardize the operation mechanism of administrative examination and approval. Give full play to the gathering function of the administrative service center, innovate the examination and approval operation mechanism, implement the examination and approval mode of "one acceptance, copying and reporting, joint examination and completion within a time limit", establish and improve the joint examination and approval mechanism of investment projects, and establish the "6+1" consultation, "8+X" joint examination and hierarchical coordination mechanism. In the process of investment project examination and approval service, straighten out the business circulation relationship, and complete the project examination and approval in a "one-time" and "one-stop" way through joint meetings, joint reconnaissance, joint map examination and departmental linkage, so as to improve the examination and approval efficiency.

Third, follow the trend and boldly use "Internet+government services"

1 to promote the construction of a unified administrative power operation system. In March 2014, the construction of Ninghai platform of Zhejiang government service network was started. On June 25 of the same year, the platform was displayed to the public and became a collection platform carrying four lists and public service lists. In June 2015, the unified administrative power operation system of Ninghai platform was officially put into operation online, and all the "three and a half" administrative examination and approval power items were accepted online. In 2016, the extension of Ninghai Platform to townships (streets) and villages (communities) was completed, and 118 items of power in townships (streets) and 49 items in villages (communities) were pushed. A three-level linkage network approval platform connecting 18 township (street) convenience service centers, 363 village-level convenience service centers and 28 community service centers will be built, and a cross-level background approval circulation mechanism will be established, so that enterprises can realize "running at most once" at their doorstep.

2. Promote the superposition effect of "internet plus" approval. Since 2017, 864 items of "running at most once" in 33 administrative examination and approval functional departments in the county have been sorted out, accounting for 85.04% of the total, and the goal of reaching 80% by the end of the year proposed by the provincial government has been completed ahead of schedule. There are five ways to achieve "running at most once", namely: 151 items to be done immediately, accounting for 17.48%; Window declaration, 346 items of express delivery, accounting for 40.05%; Online declaration, pre-trial, window verification and picking up 354 items, accounting for 40.97%; The whole process of online bidding, express delivery of 6 items, accounting for 0.69%; The whole process of online bidding, online pick-up items 7, accounting for 0.81%. According to local conditions, the pilot will be carried out first, and 12 towns and villages, such as central village, island village, Gaoshan village and satellite city, will be selected to build demonstration sites, and terminals will be added to build a "full coverage" government service system combining online and offline. Combined with "online intermediary supermarket", online joint examination of construction drawings, mobile phone approval, etc., give full play to the multiple effect of administrative examination and approval. Do your best to let the masses run less and run more information.

3. Promote the construction of online approval and supervision platform for investment projects. Relying on Ninghai platform of Zhejiang government service network, a unified framework, norms and standards, vertical and horizontal linkage investment project approval and supervision platform was developed, which was officially put into use on August 22, 2016. All matters that need the signature and seal of government departments in the whole process of investment projects from registration and coding to completion acceptance were included in the platform operation, so as to realize the smooth operation of the whole network of the platform. When an investment project is approved, it is uniformly coded by the window of the development and reform department as the unique identity of the whole project construction cycle. All investment projects are uniformly approved on the online approval and supervision platform of investment projects, and subsequent approval departments identify relevant approval information by project codes, effectively breaking the departmental information barrier and avoiding the phenomenon that project owners repeatedly provide and repeatedly provide pre-approval results.

4. Promote the construction of video workstations in virtual halls. Upgrade WeChat WeChat official account, purchase a video terminal, and create the first video workstation for consultation and consultation in the virtual hall in the province. For the popular matters of investment projects, industrial and commercial registration and other enterprises, by clicking on the matters to be handled in the virtual hall, the video will automatically connect to the approval window, and the window staff will provide remote guidance to solve problems, so as to build a service system in which the project owner and the approver can seamlessly connect, and reduce the number of errands for investment projects. At the same time, the WeChat pre-approval service is implemented. The enterprise masses download the form on WeChat WeChat official account and upload the approval materials through WeChat. The window staff pre-examine the materials provided by the applicant, and complete the approval if the materials meet the requirements. The enterprise masses can lead the relevant licenses on the spot as long as they run the window once to check the original.

Four, the courage to fight, explore the development path of administrative examination and approval services.

1. Reengineering the investment project approval process. In order to solve the problems of many preconditions, many examination links, many examination departments, long examination and approval time, and "difficult and troublesome examination and approval". The Implementation Measures for Optimizing the Examination and Approval Process of Investment Projects in Ninghai County was promulgated, and the examination and approval services within the jurisdiction of investment projects were reduced from 42 to 24, and the cumulative time for examination and approval was reduced to 40 days. In view of the phenomenon that small and micro projects in rural areas have less investment but the same number of approval links, it is decided to change the village-level projects that do not involve government funds from the approval system to the filing system, that is, from the original three links of proposal approval, feasibility study report approval and preliminary design approval to the filing one link for approval.

2. Simulated examination and approval of innovative investment projects. The Implementation Opinions on Simulated Examination and Approval of Investment Projects in Ninghai County was issued. On the basis of consultation and demonstration on the feasibility construction of investment projects, simulated examination and approval were carried out for investment projects with mature conditions in the early stage, and the land was deemed to have been obtained. After the planning scheme was determined, the examination and approval methods such as pre-examination, pre-examination and pre-intervention were implemented to speed up the examination and approval. In the same examination and approval process, pre-examination and pre-investigation shall be carried out to separate the technical elements from the procedural elements. If the technical elements basically meet the examination and approval requirements, a simulated examination and approval opinion shall be issued; In different examination and approval links, advance examination and approval shall be implemented, disrupting the pre-approval methods in the inherent examination and approval procedures, and some pre-approval shall not be regarded as the necessary conditions for post-approval; In the whole examination and approval process, we should intervene in advance, and after completing the pre-examination, budget review, planning review and other related links, we should intervene in advance in bidding to realize the early implementation of one or several monomers.

3. Implement efficient examination and approval of industrial projects. From the preparation of planning conditions before land listing, the preparation of land transfer scheme to the handling of construction permit, the methods of "early intervention" and "parallel approval" are adopted for enterprises’ investment intention projects, and the project-related simulation approval and land bidding, auction and hanging are carried out simultaneously, and all approval processes are completed in 94 working days, including 29 working days for administrative approval and 65 working days for intermediary service, creating a full flow chart of 100-day efficient approval for industrial social investment projects.

4. Promote joint measurement and joint completion acceptance of industrial investment projects. The "Notice on Implementing Joint Surveying and Mapping for Construction Project Completion" was issued, and the "Three Surveying in One" system was implemented for investment projects. The Implementation Plan for Joint Acceptance of Industrial Social Investment Projects in Ninghai County (Trial) was issued, and the operation method of combining pre-test with joint acceptance was implemented.

5. Innovate the linkage mechanism of intermediary services. Establish "pre-intermediary service area involving investment project approval" and "online service supermarket involving pre-intermediary approval", and publish intermediary service catalogue. Research and develop intermediary service monitoring system, and integrate intermediary service into electronic monitoring system to implement "dynamic management". Strengthen the communication and contact between examination and approval departments, intermediaries and project owners, form a seamless connection between examination and approval departments, intermediaries and owners, and form a tripartite linkage mechanism. The advanced practices have been affirmed by Vice Governor Zhu Congjiu.

6. Carry out agency services for investment projects. Establish a county agency service center for the whole process of investment projects, set up an agency studio, implement full-time agents, establish a county, township (street) two-level agency service system, formulate the "Detailed Rules for the Implementation of Agency Service for the Whole Process of Investment Project Approval in Ninghai County", refine the agency and assistance mechanism, determine a special person to be responsible for tracking the progress of project approval, hold regular work meetings, supervise the progress of approval every month, and seamlessly connect investment projects by means of departmental linkage and on-site centralized service. Ensure that "information is submitted in time, approval is approved in time, and approval is not divorced", provide "shop assistant" service for administrative approval of investment projects, and speed up the construction of investment projects.

Fifth, help each other in the same boat and get through the "last mile" of serving the masses of enterprises

1. Introduce OSM site management standardization. The OSM site management system of Hong Kong Site Management Institute was introduced, and the management standards of personnel, space, articles, equipment, information and waste were formulated, and standardized management was implemented, so that the overall image of the window was obviously improved and the working environment of the masses was obviously improved.

2. Implement the third-party telephone return visit system. Entrust the third party of telecom to pay a return visit to the examination and approval service results, publish them in the monthly inspection report in time, and give feedback and suggestions. At the same time, we will increase the assessment of the satisfaction of the masses, and include the assessment of the satisfaction of the masses in the monthly and annual assessment of the window. At present, the satisfaction rate of telephone return visits is over 99.6%.

3. Strengthen window management inspection inspectors. Through daily supervision, weekly inspection, monthly assessment and annual assessment, the management assessment of staff and department windows is scientifically set up and implemented. Take the initiative to listen to the opinions and suggestions of all parties through issuing service object evaluation forms, in-depth investigation of enterprises and grassroots units. By hiring supervisors of morals, consulting opinions regularly, and widely accepting social supervision. Through the whole process supervision of electronic monitoring system, problems can be found and corrected in time, and the management of administrative service center can be strengthened from all channels, in an all-round and three-dimensional way.

4. Strengthen the evaluation of window departments. A series of institutional measures, such as the Implementation Measures for the Service Assessment of Ninghai County Administrative Service Center, the Interim Measures for Investigating the Fault Responsibility of Window Staff, and the Service Star Appraisal Measures, were issued, and the administrative examination and approval service of window departments was included in the work target management assessment, with an assessment score of 3 points, which effectively strengthened the window management.

　　Lowering the mortgage interest rate, reducing the down payment ratio, relaxing the purchase restriction policy, giving tax and fee concessions and subsidies to buyers, increasing the support of provident fund for buying houses, and supporting talents and families with many children to improve their living conditions … … Recently, the real estate control policies have been adjusted in many places across the country, and the loose policies have shown a blowout trend.

　　In order to support the rigid and improved housing demand, the "warm wind" in the real estate market is blowing frequently. What are the specific policies? What benefits have these policies brought to property buyers? How will the policy promote the stable and healthy development of the real estate market? In this regard, the "Workers Daily" reporter combed.

　　Lowering the loan interest rate and reducing the cost of buying a house

　　"The loan interest rate is lowered, and the maximum amount of the first housing provident fund loan is raised. Now buying a house can save a lot of interest." On the fourth weekend of May, Ms. Wang from Jinhua, Zhejiang Province looked at several properties in one breath, ready to take advantage of the east wind of the policy and settle down for herself.

　　"According to the loan amount of 500,000 yuan, the term of 30 years and the equal repayment of principal and interest, the average monthly payment can be reduced by about 45 yuan, and the interest expenditure will be reduced by about 16,000 yuan in the next 30 years." On May 20th, the central bank released the latest loan market quoted interest rate (LPR), and the LPR over five years dropped from 4.6% to 4.45%, down by 15 basis points, from which industry experts gave such a set of calculation data.

　　Earlier, the central bank and China Banking and Insurance Regulatory Commission issued a document pointing out that the interest rate of the first home commercial personal housing loan can be lowered by up to 20 basis points. These two adjustments in the credit policy mean that the minimum loan interest rates for the first suite and the second suite reach 4.25% and 5.05% respectively, which is conducive to reducing the cost of purchasing houses with just-needed and improved needs. In addition to lowering the mortgage interest rate, local governments have also improved their real estate policies in light of local conditions, and relaxed administrative restrictions such as purchase restrictions and sales restrictions by reducing the down payment ratio, narrowing the scope of purchase restrictions, and giving tax concessions to buyers.

　　In terms of relaxing purchase restrictions, Wuhan, Jinan, Taiyuan, Hangzhou, Xiamen and other cities have lowered the threshold for buying houses, among which Wuhan and Jinan have adjusted some areas from the scope of purchase restrictions to the scope of unlimited purchases; Taiyuan new citizens do not need to settle down and social security to buy the first suite, and registered families who have settled in Hangzhou for less than 5 years no longer need social security to buy second-hand houses.

　　In terms of relaxing restrictions on sales, Harbin issued a document to abolish the previous regional restrictions on sales. Buyers can complete the registration of real estate ownership and obtain real estate warrants to be listed and traded. Nanjing and Jinhua’s new houses have been listed and traded for three years from the date of contract filing, and Qingdao, Dezhou, Jining and other places in Shandong have either shortened the time for restricting the transfer of houses or cancelled the policy of restricting sales. In addition, Taiyuan and other places also encourage reducing the down payment ratio of the first set of new commercial housing and giving deed tax subsidies.

　　Provident fund policy promotes the release of home demand

　　Since the beginning of this year, the pace of the introduction of property market regulation policies has been accelerated and intensified. In addition to relaxing the policies of restricting purchases and sales, many places have focused their efforts on the housing provident fund policy, including increasing the amount of provident fund loans and reducing the down payment ratio of provident fund loans.

　　In terms of increasing the amount of provident fund loans, Jinan, Nanjing, Anhui Lu ‘an, Sichuan Ya ‘an and Liangshan have raised the maximum amount of housing provident fund loans. Taking Nanjing as an example, the maximum loanable amount of the second housing provident fund loan for the first time has been adjusted from the current 300,000 yuan/person and 600,000 yuan/household for both husband and wife to 500,000 yuan/person and 1 million yuan/household for both husband and wife, so as to reduce the burden of purchasing houses for groups with improved needs.

　　In terms of reducing the down payment ratio of provident fund loans, Huainan, Anhui, Baotou, Inner Mongolia, Tai ‘an, Shandong and other places have adjusted the minimum down payment ratio of provident fund loans to 20%. Qingdao has abolished the stipulation that the age of second-hand houses is linked to the down payment ratio, and will no longer increase the down payment ratio step by step according to the age of houses, and relax the sum of the loan period and the age of second-hand housing provident fund loans to a maximum of 50 years. In addition, many places have also cancelled the restrictions on household registration of housing provident fund loans in different places.

　　Some experts believe that the adjustment of the provident fund policy is effective for cities with low housing prices and a high proportion of provident fund loans to the total housing prices. It is expected that more second-tier and third-and fourth-tier cities will continue to exert their efforts in the housing provident fund policy in the future to promote the release of potential home ownership demand.

　　Support talents and families with many children to buy houses and live in peace.

　　On May 15th, the relevant departments of Haikou issued a document saying that imported talents can enjoy the same treatment as local residents when they settle down, and those who have not settled down can buy houses in Haikou as long as they have 12 months of social security.

　　Haikou’s new policy of stabilizing the property market reflects a major direction of real estate regulation and control policies. For talented people and families with many children, various localities have introduced special preferential policies such as purchase restriction, loan restriction and provident fund to attract foreign talents to settle down and support families with many children to improve their living conditions.

　　In Taiyuan, qualified talents will receive a one-time housing subsidy of 50,000 yuan to 200,000 yuan according to different levels; In Xiamen, families with two children and above registered in this city can buy a third house; In Yangzhou, Jiangsu Province, the down payment ratio for applying for housing provident fund loans for talented people and families with two or more children has been adjusted from 30% to 20%… …

　　It is generally believed in the industry that the policy of easing the purchase of houses for families with two children and three children will be one of the key directions for the future regulation of the property market. Experts said that a series of real estate support policies will help support the commercial housing market to better meet the reasonable housing needs of buyers, and promote the virtuous circle and healthy development of the real estate industry due to the city’s policy.

Produce/browse the business

Author/Xue Xiang

Recently, two real-time retail data have attracted the attention of a glance at business.

One is that in a recent sharing, Xu Lingna, general manager of over the rainbow Lingzhi Mathematics Department, revealed that online sales in over the rainbow have soared in the past three years, accounting for nearly 30% of the total, while 20% of online sales in over the rainbow actually came from the time when stores closed from 10 pm to 9 am the next day. That is to say, the online instant retail in over the rainbow not only transferred the offline sales to online, but also obtained additional orders.

On the other hand, according to the data of China Chain Store & Franchise Association, in the past year, 67.2% of convenience store visitors decreased compared with last year, but in the case of declining passenger flow, the overall sales of convenience stores changed in the opposite direction. In 2022, the total sales of 64.1% convenience store enterprises still increased year-on-year, one of the main reasons was that they did instant retailing.

Actually,Both over the rainbow and convenience stores are the first batch of instant retail players, and they are pathfinders who have made achievements. Nowadays, more and more platforms and businesses begin to enter this track, and the industry has more and more different views on it.

dispute

Everything is divided into two parts, and the growth of any new thing is accompanied by controversy, and instant retailing is no exception.

After communicating with a number of retail industry practitioners, a glance at the business found that merchants’ worries about instant retailing are mainly reflected in the impact of mature retailers on husband and wife department stores after entering the network, as well as the order distribution of ordinary stores and pre-warehouses. The first batch of instant retail stores have made profits, so it is time to clarify the causes of the dispute and seek solutions.

Online retailing is the true mapping of offline commerce, and the competition between Shangchao convenience store and couples grocery store will certainly exist for a long time.

Consumers are used to online consumption, and this habit is irreversible. As the data at the beginning of the article shows, in the past year, the passenger flow of offline physical stores has been affected, and couples department stores are no exception. When supermarkets, convenience stores and other mature formats, relying on their own capital, technology and traffic advantages, transform to online in advance, the pressure on mom-and-pop stores is even greater.

Indeed, in front of offline mature retailers such as supermarkets, convenience stores, collection stores and discount stores, mom-and-pop stores will naturally be considered weak. At the same time, take-away food has a wider range of radiation, and stores in different blocks are likely to be placed on the same plane for competition. Therefore, it is easy to think that the online increase of supermarkets and convenience stores is obtained by seizing the market share of mom-and-pop stores.

This view has some truth, but obviously underestimates the vitality of the mom-and-pop shop.

First, instant retailing, no matter how to expand its business scope, will not let small stores compete with national brands, which is a local format after all. As long as it belongs to local retail, there will always be a place for couples’ shops, and no one knows the local ecology better than them.

Second, mature retailers often come into contact with new models more quickly, and competition will return to the same starting line after couples’ department stores join instant retailing. With the help of various online business tools, community stores can gain insight into demand faster and stock up flexibly.

Regarding the competition between ordinary stores and front warehouses, we believe that the two formats are dislocation competition and can coexist completely.

Whether it is an "amphibious" store or an online store, it is formed under the impetus of the outbreak of demand and the prosperity of supply. The core of instant retailing is local supply, and consumers will feel convenient only if the coverage rate of businesses in a certain area reaches a certain standard. Taking Meituan as an example, before the launch of new supply projects, some merchants started the pre-warehouse business spontaneously.

Besides,In a glance at the business, this kind of "pre-warehouse" and offline-oriented community stores, although there is competition, are more of a misplaced competitive relationship.

For these small shops, the front warehouse does not have the offline sales function, and many online orders of small shops are the increment brought by expanding the business radius, which does not affect the offline business. Consumers who used to visit small stores may also increase their shopping frequency because of the "home delivery" service. For community stores, the setting of online "starting price" will also increase the unit price of customers.

No matter in terms of product selection, service mode or customer acquisition method, the husband and wife shop can well adapt to the local people’s life and consumption habits, and can also be connected to the community group purchase to become a "group leader", flexibly expanding more convenient services, including making breakfast, receiving express delivery, printing faxes, weighing, and even walking dogs instead of surrounding residents.

value

The above problems mostly point to the possible competition between instant retailers. A glance at the business believes that online and offline integration is an inevitable trend. Instead of worrying about competition and opposition, businesses should study how to adapt to changes and give full play to their comparative advantages.

At present, instant retailing originates from the elimination of instant consumer demand. Thanks to the development of physical retailing in China, both the supply and demand sides are in the stage of increasing and expanding. As the report of the Ministry of Commerce recently predicted, instant retailing will cover more application scenarios.

First of all, the epidemic, e-commerce, pre-warehouse, and community group buying have made consumers more lazy. Changes in consumption habits have forced physical retail to enter the network, making home delivery a retail standard.

Secondly,The theme of retail has always been to reduce costs, improve efficiency and make consumers get more convenient services. The essence of the Internet platform is connectivity, which can match transactions by reducing the information gap. This is the case with the most prosperous online e-commerce in the past two decades. The traditional e-commerce supported by social logistics has become the Red Sea, and instant retailing is a new opportunity for physical stores, the main body that failed to profit from e-commerce in the past.

Finally, the first wave of merchants who have joined instant retailing have begun to get dividends, and the speed of merchants accessing the network will be faster and faster. Taking convenience stores as an example, the take-out ratio of the head stores of Henan Yuelai Yuexi can reach about 30%, which probably brings about a 50% increase. Instant retail orders for fresh food in Wuhan Today convenience store increased by 90%. At first, online orders were only 2,000+a month, and now there are more than 10,000 orders a month.

Wu Teng, vice president of Hebei 36524 convenience store, told a typical example. There are seven stores similar to them on a street in Shijiazhuang, and the latest order they took over was placed 30 meters across the road, and the delivery distance was no more than 100 meters. They bought iced drinks and snacks. If they don’t provide instant retail, this order will definitely miss them.

Under such circumstances, only doing a single channel has become a disadvantage. Even for large-scale chain retail enterprises, the outlets are dense enough, but it is inconvenient for consumers to come out or even want to come out, so they can only watch the orders fly away.

Therefore, a glance at the business believes that,For businesses that have set foot on instant retail ships, we should continue to adhere to and operate for a long time. For businesses that have not started to do instant retail online, we should shelve the debate and actively transform with reference to the operating experience of the first wave of online businesses.Moreover, from the commercial point of view, joining at this time also has advantages that the first wave of mature retailers do not have.

On the one hand, after years of development, the instant retail platform has developed a perfect digital system, which can enable small-scale community stores and small supermarkets to quickly access the network at low cost, saving a lot of technical investment;

On the other hand, the change of consumer habits means that the early stage of consumer education has ended. At this time, going online can not only expand the coverage of small stores, but also reduce the marginal cost of rent by adding new orders.

In addition, local supply is the foundation of real-time retail, and the key for physical stores to do real-time retail is to keep up with the real-time needs of local consumers. This is also a huge advantage for the mom-and-pop shop, which is already in the community and familiar with the surrounding environment.

Finally, let’s look at a set of news:

This year’s No.1 Document of the Central Committee mentioned instant retailing for the first time, pointing out that "the construction of county commercial system should be comprehensively promoted. Accelerate the improvement of county and rural e-commerce and express logistics distribution systems, build county-level collection and distribution centers, promote the integration of rural passenger and postal services, and vigorously develop new models such as joint distribution and instant retail. "

According to the estimation of China Chain Store & Franchise Association, from 2020 to 2021, the annual growth rate of instant retail will basically remain at 80% to 100%.

Obviously, the development of instant retailing is the general trend. Although there is some controversy, everyone is more worried about the possible uncertainty.

Throughout the history of human development, there are many uncertainties, but in the history of instant retailing, at least the achievements of the first wave of merchants such as supermarkets and convenience stores are certain, and the operation mode is also certain, so is the widening of the operating radius of mom-and-pop stores.

A glance at the business believes that the essence of instant retail is retail, so it is still a long-running business, and we can’t just look at short-term disputes. As long as merchants are good at tapping the unmet needs of offline and traditional e-commerce, as long as they turn traffic thinking into cost thinking, serve residents well in a limited radius and ponder over details, they can see more certainty in the instant retail field.