How to play football is something that beginners want to study hard. If you want to play football well, you should mainly practice hard. Only by persistence can you play football more professionally. However, before playing football, you need to exercise first, including running and walking, and then learn the essentials of football. You can really learn to play football according to the rules, but there are many rules of playing football, so just remember the essentials.

Playing football is a good exercise. Before playing football, you should exercise well and prepare clothes and shoes for playing football. Appropriate clothes and shoes are essential equipment. If you don’t wear them properly, you will be more likely to get injured. We are all ready. Let’s briefly introduce the essentials and contact methods of playing football, hoping to help you play football.

Top ball refers to the technical action that the athlete touches the ball continuously with all effective parts of his body and controls it so that the ball does not land as much as possible. Topping the ball is a kind of practice means for athletes to be familiar with the ball, so as to enhance the elasticity of the ball. Weight, spin and touch the ball, the feeling of hard and light collar when hitting the ball.

Technical action essentials

1. Foot-to-toe ball: the foot swings forward and upward, and hits the ball with the instep. When hitting the ball, the ankle joint is fixed and the lower part of the ball is hit. Two feet can hit the ball alternately, or one foot can support and the other foot can hit the ball continuously. When hitting the ball evenly, keep the ball around your body all the time.

2. Inside and outside of both feet: lift your legs and bend your knees, swing up with the inside or outside of your feet, and hit the ball at the lower part of the ball alternately with the inside or outside of your feet.

3。 Hip ball: lift your legs and bend your knees, and hit the lower part of the ball upward with the middle and front part of the thigh. Both legs can alternately hit the ball, or you can support it with one foot and hit the ball continuously with the thigh on the other side.

4. Head ball: the feet are open, the knees are slightly flexed, and the lower part of the ball is continuously topped with the forehead. When heading the ball, keep your eyes on the ball and your arms open naturally to maintain your balance.

5. Continuous dribbling of each part: According to the above-mentioned single-dribbling technique, it is more difficult to match each part with continuous dribbling. The parts of the ball are instep, medial foot, lateral foot, thigh, head, chest, shoulders and so on.

Easy to make mistakes

L. when the foot hits the ball, the ankle joint is slack, resulting in unstable exertion.

2. When hitting the ball, the toes hook down or up, causing the ball to touch the body forward or backward after being stressed, making it difficult to control the ball.

3. Other parts of the body are not relaxed enough when bouncing the ball, so that the movements are stiff.

4. When the head bounces the ball, the leg, body and neck are not coordinated, only relying on the neck.

Example of practice method

1. One person, one ball: experience the time, position, power and coordination of the whole action of touching the ball.

2. Two people with one ball: touch the ball with the instep, thighs, head and all parts of the body, master the power of touching the ball and try not to let the ball fall to the ground. Everyone can touch the ball once and bounce it to the other side, or touch the ball many times and bounce each other.

3. A group of four or five people, with two balls in the circle: you can specify the number and position of each person touching the ball, and you can also freely master the number and position of touching the ball. Pay attention to the observation when bouncing the ball to prevent two balls from bouncing to the same partner at the same time.

Everyone knows how to play football, but remember to pay attention to safety. There are many people who play football, and they are very tired when running. It is easy to get injured. If you are injured, you should seek medical attention in time. You must not continue playing football until the injury has fully recovered. After all, the premise of exercise is to be healthy.

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China women’s football missed the Paris Olympic Games: China’s football failed. China women’s football finally ranked third in the group B of the women’s Asian regional qualifiers for the Paris Olympic Games, and ended up out together with the Korean women’s football. This failure is not only the failure of women’s football in China, but also the failure of football in China.

Song Kai, the new president of China Football Association, shouted that the first goal after taking office was to ensure that China women’s football team could advance to the Paris Olympic Games, but now he can’t even qualify for the group stage, which makes people question his leadership. Song Kai strengthened the leadership team after taking office, trying to make China women’s football team stand in the world football. However, this failure made people question his leadership.

Football is a team sport that needs more professional management and more competitive players. China’s football needs to change in order to gain a foothold in the world football. The outcome has long been doomed. As early as the loss to the Korean women’s football team, the qualifying situation of the China women’s football team has been decided. Even if the China women’s football team won the Korean women’s football team, it still missed the best second place.

This defeat was a great loss of face for the players of China women’s football team, and many people didn’t even have a chance to make up for it. After the game, many women football players in China shed tears, and the girls were very unwilling to lose in the Xie Chang session of the whole team. Perhaps the lack of sufficient competitiveness has shattered the dream of China women’s football team. The Olympic Games is one of the top events in the world, and every country will send the best athletes to participate.

China women’s football team needs more time and energy to improve its own level in order to have better results. In the group match, the Uzbek women’s football team beat the Indian women’s football team 3-0, and became the second best team with 6 points and 2 goal difference, and advanced to the next stage together with the Australian women’s football team, the Korean women’s football team and the Japanese women’s football team.

Uzbekistan’s women’s football team made China’s women’s football team desperate to the end, and people had to sigh the failure of China’s women’s football team. In a word, the China women’s football team missed the Paris Olympic Games, which is the failure of China football and Song Kai. China’s football needs to be changed, with more professional management and more competitive players, in order to gain a foothold in the world football.

I hope that China Women’s Football Team can learn from this failure and make persistent efforts to achieve better results in future competitions.

Extremely popular journalist Xu Ping.

On the evening of September 12th, 2023, the 2023 International Football Friendly Tournament was held at the Phoenix Mountain Professional Football Stadium in Chengdu. Compared with the Malaysian team, the China men’s soccer team had a good attitude, but the strength was not enough for them to score goals. In the end, it lost to the Syrian team 0-1, which was the first time that the national football team lost to its opponent in the warm-up match.

In the last World War I with Malaysia, the national football team scored a goal first, and with the help of Lin Liangming’s long-range shot from the front of the restricted area, it drew 1-1 with its opponent. At the last moment of the game, the national football team needlessly dropped the ball in the backcourt, which aroused the dissatisfaction of the fans on the scene and sent a burst of boos, thinking that they were "not enterprising".

In this game, the attitude of the national football team has been greatly improved, and it has done its best at both ends of attack and defense. At the press conference before the game, jankovic and Wu Lei both expressed their hope for the fans to fight for the next victory.

yan junling

Compared with Malaysia, which ranks 136th in the world, Syria, which ranks 94th, is stronger, and the national football team is not sure of winning. In the first half, the two sides drew 0-0. Yi bian fought again, and the two sides continued to fall into a dogfight. In the 58th minute, Kruma suddenly shot an arrow in the back. Although Yan Junling flew to save the ball at the first time, the ball went straight into the net in a dead corner, leaving China behind 0-1. In fact, before this, the Syrian team had scored a goal, but after the intervention of VAR, it was ruled that the offside goal was invalid.

After the score fell behind, the national football team’s offensive became more prosperous, but it was still unable to score goals. In the end, the national football team had to accept the result of failure. At the press conference after the match, jankovic, the head coach of the national football team, commented on the match: After the match with Malaysia, I asked the players to improve their pace and energy. Today is bad luck, we didn’t win the game, and of course we fought very hard. We tried many changes and worked hard in the end. We can’t say that we didn’t have a chance in the end, but we were unlucky and didn’t score in the end.

In response to a reporter’s choice of goalkeeper, jankovic said that he can only say congratulations on Syria’s world wave, which neither Yan Junling nor Wang Dalei could reach there. Jankovic also said that it was a competitive game and collected useful information for the future. Congratulations to the Syrian team, which also fought hard and won the away game. We must have struggled to lose at home, and now we can only look on the positive side and continue to work hard.

(Source: Xinhua News Agency data map)

(Source: Jimu News)

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Every year around International Women’s Day, "independent women" is a hot topic.

In the concept of "independent women", economic independence is often mentioned, while spiritual independence is easily ignored.In fact, in the eyes of psychologists, a woman’s real independence begins with spiritual independence.

External economic independence, internal spiritual independence, fullness and abundance, this is a heroic journey of female independence.

For a long time, generations of women have been pursuing independence.

All women face an important issue: what does independence mean? What is the standard of independence?

Independence must include the economic dimension, but also the independence and freedom of the spiritual dimension. We can witness such independent female spokespersons in various fields such as politics, business and culture.

In 1928, the British woman writer Woolf put forward: "If a woman wants to write a novel, she must have money and a room of her own."

However, due to the limitations of the times, society and culture,Many women’s independence in economic and spiritual dimensions is unbalanced. Like two runways, one is 100 meters long and the other is 50 meters long.

The road of spiritual independence, which is half short, is not easy to walk. It requires women to bravely walk out of the family of origin behind them, psychologically separate from their parents, truly become their own individualization, and move towards an open and creative world.

According to psychologists, a woman’s real independence begins with spiritual independence, not economic independence. The cornerstone of spiritual independence is laid in the early life.

"An independent woman, first of all, is a woman with subjectivity. She knows her truth as a woman and has been exploring and advancing." Psychoanalyst Lin Cuiping’s portrait of independent women is:Dare to love and hate, dare to say and do, dare to be responsible, dare to say yes and no, dare to be willful, dare to be overbearing, dare to be "bad" and dare to be "shameless".Of course, both "bad" and "shameless" here need to be explained: "bad" means that you can break through the shackles of "how should you" that bind your vitality and do something out of the box; "Shameless" means to make your thin face thicker, and to think that what you think and do is so destructive that others can’t stand it and make the world worse. In fact, women can be brave, do what they want and live the life they want.

"If a woman longs for independence, she needs to establish a real ideal. That is, what kind of woman I want to be, what is the significance of my existence in the world, and there must be such an ideal level of pursuit. " Wang Ran, a psychoanalyst, believes that it is this ideal that is far away and can be worked hard for, which leads a woman to embark on her own road of independence, and undertakes the responsibility of choice, possible setbacks and even risks for this ideal.

Zhen Hongli, a female sexual health clinic expert and doctor of medical psychology at Beijing Wuzhou Women’s Hospital, said: "I very much agree that women’s independence is first and foremost spiritual independence." When she was a girl, she established the direction of studying sexology, and gradually became clear about her ideal of seeking "sexual happiness" for depressed China people. "This ideal has not changed." Zhen Hongli insisted on making podcasts, recording AIDS prevention videos for college students, and telling the sensitive organs of the human body from her mouth was as generous and calm as saying eyes and nose, which made many listeners no longer ashamed of their love and desire.

Another important characteristic of spiritual independence is independent thinking and independent thinking."It takes a lot of courage to stand up and face your enemies, but it takes more courage to stand up and face your friends." J.K. Rowling, a female writer who has created a magnificent magical world, has recently been involved in a huge cyber storm because she opposes transgender people who have not had sex surgery to enter the women’s toilet; Even while celebrating the 20th anniversary of Harry Potter, she was expelled from the wizarding world, and several leading actors broke with her. But she still firmly made her voice: I can’t agree to admit transgender people so easily, and we should protect women’s basic personal rights from possible infringement. Dong Rufeng, a psychological counselor, said: "A woman with subjectivity will think independently, have her own opinions, and make a brave voice for the truth and value she believes;" Even in the face of strong social pressure and threats from others, I will not give up the courage to express my voice. "

Zou Qin, a psychoanalyst, believes that it is the only way for a woman to become an independent person to cross Oedipus complex, that is, whether we have separated from our own family of origin and completed the separation and individualization.

"In the family, a woman has to go through such a psychological process: the first person she loves is her mother. When she was two or three years old, she turned from her mother’s arms to her father. Finally, she gave up her desire and fantasy for her father and returned to her mother to identify with her and develop her own femininity." Zou Qin said that in this process, the mother needs to be in office, and the parenting before the girl is two or three years old is enough before she can turn to her father; Moreover, the girl’s turning to her father also needs her father to be in office and functional. "The road for women from girls to women is longer than that for boys. According to western scholars, when a boy was about 3 years old, he entered the Oedipus period and was castrated, so the Oedipus complex ended and he became a man. But it will take many years for a girl to go this way, and she may not be able to pass until she is 9 to 10 years old.If there is a father or mother who is not in power, many girls will get stuck here, separation and individualization will not be completed, and she will not be able to become an independent woman. "

Zou Qin said that this is also the reason why many women encounter difficulties in the workplace, interpersonal relationships or intimate relationships. Further analysis, tracing back to the source, will find that she is in the position of being "captured" by her mother or father and enjoying her, she must exist as the object of her mother, or she is in a position of competing with her mother, or her father did not give her a gentle and firm rejection and affectionate feelings without temptation, which all caused the pain that the girl and her parents could not be separated. Women may grow up to their thirties and forties, and their minds are like a little girl. In all kinds of relationships, they are looking for their mothers’ arms and their fathers’ eyes. In all kinds of people and situations, psychological dramas of projection and recognition are constantly staged, but they cannot break through.

So, what exactly is an independent woman? Zou Qin believes that after a girl passes Oedipus, she not only recognizes her mother’s femininity, but also internalizes her father’s strength, so she can leave her parents and go her own way. She can not only create vivid life experiences, but also go to another man to love and be loved.

For many women, the road of women’s independence is likely to be long; If the integration with parents is too deep, even reaching the level of "seizing the house" in The Untamed, long-term psychoanalysis may be needed to complete the separation and individualization in a safe and functional relationship. Bruni, the famous French model and the wife of former President Sarkozy, once admitted in an interview that she had done psychoanalysis for eight years. Lin Xiaoping said that in fact, today, having your own psychoanalyst is a new ICON for women’s independence.

Here, the most important thing is to realize that our excessive integration with our parents may make us stay in the little girl’s mind after adulthood; It’s time to embark on an independent journey of powerful women.

A woman who has not completed the separation and individualization from her parents is likely to encounter difficulties in all aspects of her life after she becomes an adult.

In the workplace, she may have high achievements, but she can’t enjoy them; Because she didn’t harvest these achievements for herself, she wanted to sacrifice them to her parents.

In intimate relationships, the difficulties she encountered are even more prominent. She may be in the position of an abused victim or a garbage object, unable to have self-worth, truly get happiness, and unable to leave those bad relationships; Or, she longs for intimacy, but she can’t enter intimacy, and she can’t trust herself to deserve it.

In real life, regardless of age, there are still many women who dream of princesses, and they fall into the Chinese and foreign sweet pet dramas of "overbearing presidents fall in love with me". They fantasize about a man who is like a father, a brother, a lover and a warrior. He overcomes thousands of difficulties and rides a white horse to meet himself in a super run, and he loves himself unconditionally and comprehensively like a mother. He is also very rich, all kinds of ups and downs are blocked, and he can even block a knife and even sacrifice his life for himself at a critical moment. "This is an idealized dream." Lin Cuiping said, "The overbearing president is also an idealized man who can’t exist. He is an ideal father and an ideal mother in one. This is a dream of a little girl who is eager to integrate with her parents."

Some women have passively become accessories of a man, or even become "disappearing women", and have to bear unequal relationships and even endure the humiliation of men’s constant infidelity. In the film and television drama, in the divorce announced by celebrities and officials, such a relationship model is not uncommon around us. Psychoanalyst Wang Ran thinks: "We (women) have actually been shaped as the objects of men’s desires. This position is very uncomfortable. In fact, a man will not always be attracted by a woman who has no subjectivity and is only an object, but he will be attracted by a woman who has subjectivity and works hard, or other women with different styles; At this time, a good wife and mother and a woman as an accessory will find that they have lost a lot. In fact, we are both objects and subjects, and we are both subjects and objects with men, so that there can be a truly equal discourse exchange. "

How does a truly independent woman love? Zou Qin said: "I think of Shu Ting’s famous poem" To the Oak Tree ",which describes’ I must be a kapok near you/stand with you as the image of a tree, cling to the ground/leaves, touch in the clouds …’ It gives a vivid and accurate image of an independent woman’s intimate relationship.When women are really independent in spirit, they will be brave and devoted to love, and they will be loved happily and happily, constantly creating more possibilities in intimate relationships; She is not afraid to rely on, but will defend her own boundaries and respect others’ boundaries.Zou Qin believes that the marriage between diving star Guo Jingjing and Huo Qigang is a very good example. As a tree, she stands side by side with another tree.

Weibo | @ Guo Jingjing

Lin Cuiping:

"Let’s try to answer an important question: Who am I?"

Lin Cuiping, a psychoanalyst, is planning a salon where everyone who comes to the salon can talk about "who am I" as the main body. She said that this question is a compulsory question for every woman’s spiritual independence.

"Just as I asked my father to give me a place, my father just said that I am his daughter and will be a man’s wife and the mother of the child in the future. I asked my mother, who am I? She will only tell me that I am the sun of our family, and my mission is to be a big lady, but that is my mother’s lost female symbol, not me. Since my father died at the age of 29, I have embarked on my own road of female independence, from China to tavistock, England, and then to Paris, France, looking for my own answer.

"I think, we will exist in our own way, not determined by the words and rhetoric of others, not defined by comparison next to people who are used as reference, we are customized; We should speak in various ways and answer: as a subject of life, who am I, what is my desire, and what I think is meaningful in my life.

"Many women are afraid that starting independence will make them lose the symbolic value of women. That’s not true. Women’s independence and gender symbols can coexist. So, don’t be afraid. Saying goodbye to the old identity will bring us anxiety, fear and panic, but once we open the road to independence, we will gain joy and freedom to embrace the new identity. Not only will you not lose your female symbol, on the contrary, you will have more-Leopard can be used to describe the new life that this independent new identity brings to women: it is safe, sexy, aggressive and impulsive, but also fashionable, attractive, loving and loved, trusting and creative, and at the same time free and lively. "

The road to women’s independence is diverse and rich, and every woman can choose the path that suits her personality. The following are three paths that psychologists believe that most women can experience in their own lives-

1. Be brave to talk about a great love;Many women have this experience: a love, a marriage, regardless of its outcome, is often an important gift to awaken their lives. Partnership is one of the most intimate relationships in the world. A devoted relationship and the people we love can often play the role of therapists. In love, we don’t meet a person by accident; In the great love legend, there is a love navigation map that has long been engraved in the heart.When we recognize and deeply connect with another life, love and be loved, the experience we once had from our caregivers in the early life is likely to be activated and healed.

Of course, we are also likely to fall into a pattern of compulsive repetition in one relationship after another, and may continue to enter the same kind of weak, rescued or abused partnership; But it also reminds us that there are potholes that need to be repaired somewhere.

2. Find your own language by writing:In today’s self-media era, writing has become a creative activity that every woman who has received language education can participate in. Through writing, countless women become editors, journalists, photographers and editors-in-chief of their own life experiences.

"Writing is also a very important way for women’s spiritual independence." Lin Cuiping believes that just as the unconscious is formed like language, writing externalizes a woman’s inner world through language, in the form of poems, comments, reports or first-person monologues. Writing is like a river, and language moves forward in a mighty and endless stream. Observing today’s female writing, the styles are very diverse. Many women write about their family, growth history, father and mother, their own choices, dreams and even fantasies. Through such writing, in these writing and speech, women’s subject and body are present, and their emotions and existence are present.

"These betting women’s life experiences are the wealth of every woman." Lin Cuiping said, more importantly,Female writing helps women find their own language and presents the subjectivity of "who am I" to the whole world.

3. Invest in and create a life:Every woman is a creator. "Creating changes human beings, living creatively makes us mature and confident, and opens up new life possibilities." Lin Cuiping said.

It can be a runaway trip without asking the destination, going through a traffic tunnel like sea, land and air, and putting yourself in another unexpected time and place; This will make a life subject clearly experience his own independent existence, and it is also an introspective dialogue with himself and nature.

It can be touching clay with hands, planting flowers and plants, rotating a door, and painting a landscape … and then, it will grow into a rich and brand-new experience. Dedicated and creative life can happen every day and night, in cities and villages, theaters and vegetable markets …

You can also create a large or small company, or design architecture, home, clothing or web pages, or dress up every imaginary image on a simple face, just like giving birth to a child.

It can be dancing. Nietzsche said: "Every day that never dances is a disappointment to life." Our body is a treasure, with beautiful voice, inner scenery and rich melody. Listening to ourselves in our body will make every woman realize.

At the same time, create beauty and charm. "Beauty is what everyone pursues. Beautiful clothes and beautiful things, why should we refuse?The first canvas for a woman to create beauty is her own body; Every woman’s dress actually embodies her own beautiful spiritual structure. Our clothes are an extension of her own spirit, and of course, our faces and makeup."Wang Ran said," in the process of making ourselves shine, don’t immerse yourself in the eyes of others and don’t be domesticated by such eyes; We should open the dimension of beauty, and freely transform among the diversified and beautiful styles, such as luxury beauty, simple beauty, sexy beauty, natural beauty and design beauty.

---

The original text was published in the March issue of Bazaar.

Editor: Li Jin

Interview and writing: Yu Ling (national second-level psychological counselor)

Typesetting: Yuer, miffy

Psychologist support/psychoanalyst, counselor:

Lin Cuiping, Zou Qin, Wang Ran, Dong Rufeng

Toutu Photography/Hu Wenbo @KStudio

Editor, Image/Yu Kun K’

Makeup/Lugen Lucas

Hairstyle /TK WANG

Model/Ruiqi Jiang @ Longteng Elite

Fashion coordinator/steamed stuffed bun

Fashion Assistant /TanyaYu, Adan

After the Spring Festival, I have almost visited all the car companies in China. The collective feedback from everyone is that the car industry has never been so involved.

Let me say something first:

I don’t need to say that the price of old cars is reduced. Now it’s blood shed. Tesla that is nothing, 7-prefix sylphy, 9-prefix mixing, Wuhan subsidizing 9w, and so on.

Don’t ask car companies if they have any profits. What we only care about now is how much cash reserves can withstand the price reduction and how much sales can be stimulated after the price reduction?

2. Adjust the rhythm of new cars, especially trams. Tesla’s price reduction has caused many tram brands to fall into meditation. Originally, they thought that stacking materials could solve the problem of differential competition. In the face of similar prices, the balance of brands and configurations once again tilted towards Tesla. Tesla’s Model 3/Model Y has now become a variable coordinate-you don’t know when it will change.

3. In fact, the automobile industry in China has become a cost dispute. I always think that Tesla is not the only solution for electric vehicles, and the extended range cost is more than 10,000 yuan. The solution that can replace the 30-40 degree battery is a unique opportunity for China’s manufacturing industry. After the extended range tram entered the 15w range, I admitted that I still took the clothes.

When have you ever seen a whole market collapse, even high-end cars can’t move? When have you ever seen a market that is crazy about brands and MSRP? You have met all of them this year. Remember I said that the crisis is not 2021 or 2022. Don’t talk about hope divorced from reality, and don’t sing praises regardless of the data, because 2023 is the really critical autumn.

So, what is the underlying logic behind this? Is to survive.

This is exactly the same as the real estate industry a few years ago. It is hard to imagine what will happen to our economic life if the real estate, finance and export troika decline and the automobile industry declines.

My back is cold.

Why did everyone suddenly encounter a crisis of survival? It may not be appropriate to talk too much. Let me briefly express my thoughts:

1. The car produced last year is sealed and cannot be sold;

2. The common people don’t feel ashamed when they say they are poor, and the local government doesn’t hide when they say they are poor;

3. At the end of the year, in order to complete a certain task, some car companies will be rushed and pressed, and dealers can’t stand it. If they don’t cut prices, they will be crazy;

4. The boundaries of enterprises.

Predict this year’s situation is like this:

1. When the turning point of luxury brands comes, people who can afford luxury brands will continue to exist a few years ago, but luxury brands are slowly beginning to find it difficult to provide enough product charm. Technology equality means that both big bosses and interns use iPhone14, and their experiences will not be much different. It is likely that the new smart tram will meet the demand of BBA: of course, the Range Rover G is an exception, but the big G has also gone down, and I am one of the wrongdoers.

2. New energy may not be a triumphant upward song, but it is also inevitable that it will be reorganized after several years of fire. Without Tesla’s price reduction, this year’s reorganization will be more moderate.

The pattern of "three for the big" may change. It is unknown whether Tucki can hold on to it. Xiaomi is a little late, but there must be a seat for him in this position. And whether retail Nezha can do a good job in sales and financial data is a change in the tram pattern.

3. Don’t forget the Liuzhou model. Chasing high is a collective problem in China’s automobile industry. Even if it is done so well today, some people walk and forget the market. If the high-end has a sense of security, Toyota has died 800 times.

Wuling doesn’t play 800V silicon carbide, and can’t afford 400V IGBT. 100V mosfit is enough, and it’s ok if it’s not car-regulated. You can also play with a cruising range of 200km. These actions are based on the travel scene, thinking that the origin is right, and path dependence does not exist. I think there will be a bigger breakthrough in industrial scale.

By the way, the BYD model, don’t put too much pressure on BYD. No one will admit the sentence of annual sales of 4 million, but it will be better for BYD to make some smooth adjustments, otherwise who will eat such a large increase? On second thought, I’m extremely afraid that a private enterprise will eat several at a time after eating the share of state-owned enterprises. Do you think this matter should be worth pondering?

4. The joint venture is finished, and the daily output has dropped to 70,000. The other day, I heard that LaVida won the Geely Emgrand at the price of a bicycle with the prefix "5". It’s finished … Honda’s share has dropped by 30%. It is the iron law of the automobile industry that it is worse than Japan for many years. Every time it goes down, Toyota Honda has maintained a reasonable growth, and the Normandy defense has actually broken this year …

5. Don’t be too happy to be independent. Although every household has a growth rate of 20-30%, it is estimated that the competition pattern in the next five years will be to grab the top three. For the top three, several independent brands will be extremely fierce this year. Therefore, the other day, I saw an industry call for China brands to work together, which was just like a joke.

This year, the competition of independent brands is that the bayonet sees the red eye, and those who really kill the red eye will not take into account the "friendship between the rivers and lakes". Therefore, the association wanted to do a "happy reunion" the day before, and the lawyers met with each other the day after.

This is good. I like this real competition. This is the normal state. Now, at this juncture, I still pretend to sit down and talk about wine and wine. This has to be burned to 45℃ before it can be done.

I want to say a few more words about the competition of independent brands: this is a copy of it more than ten years ago. If you win the market, you can survive. Brands and profits are not important. I said, "Market share is the brand, and price is the height". If you win the share, it’s no problem to play high-end. Don’t always look at the automobile industry. Isn’t that how the Internet works?

The point of view written to the insiders is: sharpen your thinking, don’t grasp so much, it may be more appropriate to listen to others less, and only do what we can get quick results.

The advice to fans is: buy when you should. In the past, when I was filming a test drive, you always said that some cars were not worth it, but this year, the price dropped like this, and I felt my conscience and said that even these cars became fragrant.

Overcome the difficulties and buy a car to serve the country, hahahaha.

FIFA World Cup Qatar 2022 in 2022, like a fire in winter, ignited the passion of fans who had been dormant for four years. Modern football originated in England, but as a sport, its embryonic form originated in China. In ancient China, there was a sport similar to a football match, which was cuju.

one

Cuju originated in barracks at first.

Kick, creep, and step (step). "Take a step against the foot." The words "Nie", "Ta" and "Tread" all mean stepping from top to bottom. Reverse pedaling is equivalent to kicking and jumping from bottom to top. Cuju is to kick the ball, but it is different from the current football kicking method. The main form of Cuju is actually to kick the ball, which is similar to kicking shuttlecock. It can be played by one person or by many people in formation, mainly from bottom to top to prevent the ball from landing. Of course, there are also competitions in which two teams are divided to kick the ball into the goal to win, similar to modern football matches.

It should be noted that there was another ancient ball game called "bow-beating", which had little to do with football, but was the prototype of polo and prevailed in the Tang Dynasty.

Cuju, written in different ways in ancient Chinese, is also called kicking, kicking, kicking, kicking, kicking and so on. The earliest ball is made of wool, so the ball is also called "wool pill", which is written as "cave" or "ball" Later, people filled skins with hair to make spheres, so the ball was written as "bow", which means a ball made of leather by bending. Guo Pu notes the cloud in "Three Cangs": "Mao Pills can make the performers bow." Inflatable rubber balls didn’t exist until the Tang and Song Dynasties. In the Tang Dynasty, Xu Jian and others compiled a comprehensive book "The Book of Beginners", which recorded: "In ancient times, it was tangled with wool, but now it is done with skin and cells (possibly animal bladders) as the lining, and it is done with a sigh of relief." "Toe" is related to the foot, mainly from the part of the human body that touches the ball.

According to Ji Yuan of Things, Cuju originated in the era of the Yellow Emperor and was originally invented to train soldiers in battle. Mawangdui’s silk book "Sixteen Classics" records that the Yellow Emperor defeated Chiyou and "filled his stomach and thought that he bowed, so that people could hold on to it, and those who were more rewarded". Liu Xiang said to Bielu: "Cuju players are rumored to have done what the Yellow Emperor did, or, from the time of the Warring States. When you are squatting, the military situation is also good. Therefore, when you practice samurai, you know how to be talented, and you practice it because of playing. " There are 25 pieces of Cuju among the thirteen military skill schools in Hanshu Yiwenzhi. It can be seen that Cuju originally originated from barracks, and it is probably a sport that soldiers play in their spare time during military training, which can relax their body and mind and also train teamwork. The original ball games were related to leather, which also confirmed this point. Because in ancient times, the closest contact and user of leather was soldiers, so "soldiers and leather" were connected in Chinese.

From the perspective of literature, Cuju first appeared in the Warring States Period. "Historical Records" and "Warring States Policy" both recorded the popularity of cuju in the State of Qi in the Warring States Period: "Linzi is very rich and real, and all its people play the lute, drum instruments, percussion, playing the piano, fighting cocks, walking dogs, six blogs and stumbling."

Cuju was popular in Han and Tang Dynasties, and reached its peak in Song Dynasty, forming a professional Cuju group called Qiyun Club or Round Club, similar to today’s football clubs. In the Ming and Qing Dynasties, Cuju gradually declined. For fear of being discouraged by playthings, Zhu Yuanzhang, the Emperor Taizu of the Ming Dynasty, once ordered officials and warriors to ban cuju, "kicking round, unloading feet", and even "bowing round kills nine families". Ming Xizong also ordered that folk football be prohibited. However, Cuju was not banned among the people, and there were still concluding works. The Ming Dynasty wrote "Cuju Atlas" and "Cuju Spectrum", which recorded the methods and rules of Cuju competition from the Tang and Song Dynasties to the Yuan and Ming Dynasties, as well as the forms and specifications of courts and goals. For example, there are ten ways to kick the ball, such as shoulder, back, turn, take, control, drag, hold, knee, racket and moon, and ten kinds of "no kicking tactics" which are not suitable for kicking the ball, such as "after drinking", "before the banquet", "under the muddy water" and "under the lamp and candle". These works also record more than 40 kinds of ball brands and more than 100 cuju clubs.

At the beginning of the Qing Dynasty, the Eight Banners also made it popular to play football at the grassroots level. However, in the Qing Dynasty, Shizu Shunzhi made an edict that "it is forbidden to play football immediately" on the grounds that "this dynasty always studies art, and its leisure time is related to book history". Emperor Qianlong even banned cuju on the grounds of gathering people to make trouble. Cuju inevitably declined under the official ban of the two dynasties.

two

Liu Taigong is not happy without the ball.

The literature recorded the popularity of Cuju in Qilu during the Warring States Period. After the King of Qin swept Liuhe, the troubled times at the end of Qin Dynasty and the struggle between Chu and Han, the tradition of Cuju was still not cut off among the people. By the time Liu Bang established the Han Dynasty, the world was reunified, and Cuju won the "endorsement" of Emperor Liu Taigong, the emperor fans like Emperor Wu of Han Dynasty and Wei Wudi emerged, and the general stars like Huo Qubing and Liang Ji emerged. Cuju was quite popular in the Han Dynasty.

The reason is probably that Cuju, a sport similar to fighting chickens and running dogs, is quite in line with the civilian characteristics of the Han Dynasty.

Liu Bang, the Emperor Gaozu of the Han Dynasty, was the first commoner in history. He retained many characteristics of common scoundrels. For example, when Chu and Han were contending for food, Xiang Yu caught Liu Bang’s father, Liu Taigong, tied him to a high chopping board, and set up a big pot next to him. The water in the pot was boiling hot. Xiang Yu threatened Liu Bang to kill Liu Taigong like an animal and throw him into a pot to cook broth for the soldiers to satisfy their hunger. Liu bang had the cheek to say to Xiang Yu, you and I are brothers who become sworn brothers, and my dad is your dad. You have to cook your dad. If you are lucky, please share with me. Liu bang is such a rogue, but this rogue is a bully who can effectively restrain the aristocratic family.

Liu bang was born in a common town, and his father Liu Taigong was also a common man. Liu Taigong was the first real emperor’s father in history, Qin Zhuang Xiang Wang’s "emperor’s father" was sealed by Qin Shihuang, and Liu Taigong was the first emperor’s father who lived to enjoy the actual treatment. Liu Taigong "lay down" all the way to become the emperor’s father, entered the capital Chang ‘an (now Xi ‘an, Shaanxi Province) and settled in the magnificent palace, but he was unhappy. Liu Bang is a dutiful son. Seeing his father unhappy, he asked people around him to find out why. It turns out that Liu Taigong is not used to the life in big cities. According to "Miscellanies of Xijing", Liu Taigong "lived a good life, killing teenagers, selling cakes with wine, and fighting cocks for pleasure". He likes to associate with some butchers and vendors, and takes pleasure in selling wine, cakes, cockfighting and playing football. Now he is trapped in the deep palace and has no life.

After Liu learned about it, he ordered Wu Kuan, a craftsman, to build a new city in Liyi, modeled after Fengyi (now Fengxian, Jiangsu Province), a hometown of Pei County, and even the old temple of Fengyi was moved to the new city. When Liu was young, he once offered sacrifices to the God of Yuyu Society in the temple. The layout of streets and lanes and the scenery of utensils in the whole new town are all copied from the old ones, and even all the folks in Fengyi have been relocated easily. The hometown is full of elements, which can be called a replica of a hometown. After the men, women and children of Fengyi came to the new town together, they could recognize their houses at a glance when they walked in the streets, and even the chickens, ducks, dogs and sheep brought by the villagers were scattered on the road, so they could find their own homes.

When Liu Taigong arrived in the new town, he saw that the meat sellers, wine sellers and cake sellers in the city were old friends from his hometown. Besides, there were many recreational activities such as cockfighting and playing football, and he was still familiar with the street life, so he was really happy. In July, the tenth year of Emperor Gaozu (197 BC), Liu Taigong died. In memory of his father, Liu Bang renamed Liyi Xinfeng (now Xinfeng Street, Lintong District, Xi ‘an City, Shaanxi Province). Zhang Shoujie’s Historical Records of Justice in the Tang Dynasty quoted a cloud from Kuozhi: "The old city of Xinfeng is located in the southwest of Xinfeng County, Yongzhou, and the Xinfeng Palace in Han Dynasty." The reason for building the city is the same as that recorded in Xijing Miscellanies.

In Chinese, there is an idiom "Chicken and dog know the new wind" or "Chicken and dog know the new wind", which means that you can still be as familiar and happy in a foreign country as in your hometown. When Su Shi first arrived in Huizhou, he wrote a poem, including two lines, "It seems as if he had traveled in a dream, and he was glad to know the new scenery", expressing a feeling of deja vu and revisiting the old place.

three

Emperor Wu of the Han Dynasty and Cao Cao are "fans"

Cuju was endorsed by the Emperor Tai in the Han Dynasty, and was naturally deeply loved. According to the biography of Han Dong Fangshuo, Dong Yan, Toy Boy of Liu Piao, princess royal, was distinguished for a while, and no one dared to call him by his first name. Emperor Wu of the Han Dynasty regarded him as the "master". Dong Yan is famous all over the world, and the dogs, horses, cuju and swordsmen in the county are gathered in Dong Yan’s mansion like spokes on the hub.

Not only does Dong Yan like playing football, but Emperor Wu of the Han Dynasty is also a "fan". Dong Yan often watches cockfighting, dog fighting, horse racing and cuju competitions with Emperor Wu of the Han Dynasty. When Emperor Wu of the Han Dynasty was happy to watch the game, he ordered Mei Gao, the son of Mei Cheng, to write a poem to record the game and the fun of watching it.

Huo Qubing, a general in title of generals in ancient times, likes playing football. He was successful as a teenager and showed no sympathy for foot soldiers. When he was fighting outside the Great Wall, the soldiers were hungry and listless, but he drew a stadium on the ground and played football.

Emperor Cheng of Han also likes to play football. The Miscellanies of Xijing records: "Emperor Cheng loves cuju, and the ministers take cuju as their labor, which is not suitable for the supreme." After the admonition of his ministers, Emperor Han became fond of playing chess with less exercise.

Liang Ji, a powerful minister in the Eastern Han Dynasty, was an all-around player in game sports, and playing football was also a sport he was proficient in. "The Biography of Liang Ji in the Later Han Dynasty" said, "(Liang) is addicted to alcohol, and can play full, play chess, play five or six games, play cuju and care for money."

Cao Cao also likes watching football. During the Jian ‘an period of the Eastern Han Dynasty, Tianshui Kong Guangui (the word Shu Lin) was good at playing football, and he loved flattery. Wei’s Spring and Autumn Annals called him "knowing the game, stumbling and bowing", "being proud without virtue, but getting rich without success", and Wei Lue called him "good at cuju, so Mao loved it, and he went in and out with followers every side". For this reason, Cao Pi and Wei Lue. (Cover journalist Wen Kanglin)

(Source: Huaxi Dushi Bao December 12, 2022 A15)

Source: Huaxi Dushi Bao

0+3 electricity 3 128 Wang Yingna

The operation of beauty headlines today can follow the following directions:
1. Create valuable content: To build brand awareness and influence in the field of beauty, it is necessary to provide high-quality, in-depth and interesting content to attract readers’ attention and share. Can be combined with their own products or services, launch a new product release, makeup tutorial, beauty and skin care tips, industry trends, celebrity interviews and other diverse content forms, to create a headline number with high audience attention.
2. Matrix operation: by setting up different accounts to manage different contents and themes to meet the needs of different users, increase the stickiness of the page, and improve the retention time and average retention time of users. For example, you can create a number of headlines or sub-accounts that specifically publish different types of cosmetics information, makeup tutorials, beauty knowledge, skin care skills, hairdressing hairstyles, etc.
3. Interaction with users: establish user interaction and community atmosphere on the headline number, answer user questions, search and solve user questions, increase attention and goodwill to customers, and generate good reputation and identity.
4. Social channel expansion: Use other social media platforms, such as WeChat, Weibo, Tik Tok, etc., to enhance brand exposure and popularity. For example, WeChat official account and group chat are set up on WeChat to increase user interaction and retention.
For today’s headline multi-account management, you can follow the following steps:
1. Formulate management strategies: formulate different objectives and management strategies, and determine how many accounts to create, account types and themes, the content published by each account and the update frequency.
2. Account creation: according to the formulated management strategy, create a number of corresponding accounts, and uniformly name, design, color matching and identify them, so as to embody brand symbols and characteristics in the avatar, cover and description.
3. Content planning: According to the theme and target group of each account, plan and arrange appropriate content, maintain professionalism and entertainment, and guide users to share and pay attention to multiple accounts.
4. Update in time: update the contents of multiple accounts regularly, and push hot content and current affairs information to each account in time to increase the exposure and stickiness of the content and improve the interaction and return visit rate of users.

No matter how you dress up every day,

Or a trial at the counter in the mall,

People touch and use cosmetics,

The effect is often unsatisfactory.

In fact, every cosmetic has certain skills. Only when it is used correctly can it really achieve its efficacy. Let me introduce you.

Step 1: facial cleanser

Clean the hand skin and moisten the face skin with warm water, squeeze out a proper amount of facial cleanser in the palm of your hand, rub it with water and foam it, then apply it to your face, and gently massage the face skin back and forth in a clockwise direction. After a minute or two of cleaning massage, rinse with warm water.

Step 2 make-up water

The first type: pour the lotion into the palm of your hand, about the size of a dollar coin, and gently pat it on your face with your hand. First pat on the cheeks, then pat on the forehead and chin, and finally gently press with both hands. The second type: soak the lotion on the cotton pad, take the nose as the middle line, and apply it horizontally to wipe the whole face.

3. Emulsion

Apply a proper amount of lotion to the fingertips, spread it on your face, and then gently push it away with your fingertips. After pushing it away, massage it properly, which is beneficial to skin absorption.

4. eye cream

Take a little eye cream the size of a grain of rice with your ring finger, rub it with your two ring fingers and heat it. Gently put it around your eyes in order from outside to inside, close your eyes, and press the eye skin according to the fingering of playing the piano until it is absorbed.

5.face cream

Apply a proper amount of cream to the forehead, nose tip, cheeks and chin, and apply the cream to the whole facial skin in a circular way from the inside out, with gentle movements. You can massage and lift the face to help tighten the skin and eliminate wrinkles. Finally, gently press the face with your palm to ensure that the cream is completely absorbed.

Interface journalist | Zhou Fangying

Interface News Editor | Lou Qinqin

In mid-May, the 27th China CBE Beauty Expo, which was postponed for one year, was held in Shanghai New International Expo Center. Over 220,000 square meters of the venue, the memorable lively scenes reappeared shoulder to shoulder. It is not difficult to see the enthusiasm of people in the beauty industry and their confidence in boosting the industry.

During the epidemic period, the demand for beauty products as non-essential products was cold, and the offline circulation links such as warehousing, logistics and retail stores were stagnant, and the upstream and downstream enterprises in the whole industry chain all encountered "dark moments". Fortunately, after entering 2023, these enterprises have seen hope again.

The total retail sales of cosmetics from January to April was 129.9 billion yuan, up 9.3% year-on-year, which exceeded the level of the same period in 2019 before the epidemic. This is also reflected in the financial reports of various local listed beauty companies-Marubi shares and Shuiyang shares all returned to growth in the first quarter of 2023, getting rid of the "most difficult 2022".

But all this has just begun. Many people in the industry who participated in the Expo admitted that the sales rebound in January and February was less than expected, and the response of e-commerce promotion on Women’s Day on March 8 was flat. Enterprises need to speed up the solution of those problems that are not obvious in the period of rapid development, so as to seize new growth opportunities.

As a partner of many international brands such as L ‘Oré al, Lancome and Sisley when they first entered the e-commerce channel in China, Liren Lizhuang successfully landed in the capital market in 2020 and became a cosmetics online retail service provider with comprehensive data insight, online operation and brand marketing. After listing, Liren Lizhuang began to develop its own brand based on its original experience in the cosmetics industry. At present, it has effective skin care brand Meiyitang, China characteristic plant brand Yurongchu and so on.

Qiao Xiaoling, director of the research and development department of Liren Beauty Cosmetics, who is leading the research and development of new products, told the interface fashion that from the data of e-commerce market, the current consumer preferences are polarized. Consumers with strong economic ability are still loyal to high-end cosmetics, while some consumers whose mentality has changed from excitement to conservatism pursue products with higher cost performance.

This means that the mid-range beauty products are cold.

Cosme Meishi, the head foundry behind famous beauty brands at home and abroad, such as L ‘Oreal, Estee Lauder, Perfect Diary and Hua Xizi, also found the same rule from the needs of cooperative customers.

Cosmis is a Korean cosmetics ODM company, but China has already become its second largest market. Liu Yuanli, deputy general manager of Cosme Meishi’s production headquarters in China, told Interface Fashion that some brand customers are focusing on products with high performance-to-price ratio and strong efficacy, that is, "increasing the quantity without increasing the price", and improving the added quantity and efficacy of ingredients to the critical value as much as possible under the same pricing.

Qiao Xiaoling also mentioned the same development idea. In addition to maximizing the efficacy of products, they will also make precise development according to consumer demand and provide consumers with combined products to cover all their needs. For example, sensitive muscle consumers may need to spray in the sun environment in addition to daily water emulsion, so they will develop it based on the needs of the scene.

In cooperation with local beauty brands, Liu Yuanli also found that some brands that were originally priced by the public began to try to pursue high-end. For example, a brand originally sold lipstick for one or two hundred yuan, and now it will consider launching products with a price of four or five hundred yuan. Some local skin care brands have also begun to put on shelves skin care products with a retail price of thousands of yuan, and they have the courage to fight with international brands.

In the past three years, due to the epidemic, the traffic and logistics were not smooth, and the influence of online and offline sales was a common problem disclosed by many beauty brands in financial reports and external information, and this problem was solved with the liberalization of the epidemic. However, the "stuck neck" problem that the main raw materials depend on overseas markets has become more prominent after this epidemic.

A cosmetics researcher told the interface fashion that during the epidemic period, the problems of overseas raw material procurement interruption and price increase caused many brands to rush to the local market to find alternative raw materials. However, it is very complicated and time-consuming to replace raw materials by re-debugging the formula, filing and registering. Therefore, the delay in launching new products and the increase in development costs have been more problems in the past three years.

The reason why substitute materials are hard to find is that there are not many local manufacturers of daily cosmetics raw materials in China cosmetics industry chain.

Qiao Xiaoling said that this is because if the basic raw materials such as surfactants are only used in a single domestic market, the output may not cover the input, and the quantity efficiency is not high; On the other hand, head chemical enterprises such as BASF and Dow started from large chemical industry, and then gradually entered the fine chemical industry in the fields of daily cosmetics. These international manufacturers basically monopolize the global market share, and it is difficult for domestic small manufacturers to start from scratch.

For the present cosmetic manufacturers, the development of functional active ingredients, a subdivision of raw materials, is a new starting point for competition.

In 2018, Kosmet Group established a raw material company in China, aiming at developing exclusive raw materials with China characteristics. Its newly introduced X-fine ultra-fine powder treatment technology claims to make the base makeup lighter and lighter. Liu Yuanli said that these exclusive technical raw materials can not only help Cosme to expand its own quantity, but also feed back the upstream raw materials companies that provide basic raw materials.

In China, similar manufacturers of raw materials focusing on active ingredients have begun to show their edge.

Qiao Xiaoling takes ergothionine, a popular ingredient in the skin care market, as an example. When ergothionine was first synthesized abroad, its cost price was very high, reaching 200,000 yuan per kilogram. However, after using biosynthetic technology to increase the output of ergothionine in China, the price reduction is immediate, and its current market cost price is basically 60,000 yuan to 70,000 yuan per kilogram.

The technical realizability and broad application market prospect of these functional active ingredients undoubtedly bring new opportunities to local brands. Oriental plant components, peptides, oligopeptides and other peptide compounds are the hot research directions in the domestic cosmetic market at present.

In the past, there were many local skin care brands featuring herbs in China, such as Yiyibucao and Baique Ling. However, compared with the efficacy memory of nicotinamide, boson and other compounds, the efficacy of herbal skin care products always has a sense of distance.

Liren Lizhuang’s own brand Yurongchu has listed a series of products with saffron extract as the main functional ingredient since the beginning. In Qiao Xiaoling’s view, there is still a lot of room for development of oriental herbs. The key is to thoroughly study how to better extract and retain their active ingredients, how to make them work with other ingredients in the formula, scientifically present their mechanism of action, and further verify their safety.

Since L ‘Oré al, Revlon and other international brands entered China for a century, the cosmetics market in China has only developed for more than 20 years. However, local cosmetics enterprises have begun to ponder how to surpass these international competitors by admiring, learning from and learning from them. Everyone reached a consensus that independent research and development is the way to build core competitiveness and barriers.

Local listed cosmetics companies such as Polaiya, Shuiyang, Marubi and Betani all invested in heavy assets projects such as production R&D bases after raising funds. For some brands that get goods from foundries and start with online marketing, in-depth cooperation with foundries is a path to overtake in corners.

In 2020, Yixian (Guangzhou) R&D and production base jointly established by Perfect Diary parent company Yixian E-commerce will be officially put into production this year. In 2022, Kosmet also established a joint venture with Pellet Group, the parent company of new brands such as UNNY, RNW and Aiyu, in Fengxian, Shanghai. Eye-catching shows that the equity ratio of Zhongke Simesi and Pellet in the joint venture company "Pellet Cosmetics (Shanghai) Co., Ltd." is 82%.

Liu Yuanli said that this is a two-way win-win model. The brand side can gain the inclination of the R&D and production capacity of Cosme Meishi, shorten the development cycle, reduce the production cost and so on, and stabilize its own supply chain. Cosme poetry can cultivate more long-term and stable customers, maximize its own production capacity and ensure sales.

In the past three years, the pain felt by downstream brands has also been transmitted to upstream manufacturers, which is reflected in problems such as reduced orders and vacant production capacity. To stand out from the fierce competition in the supply chain, upstream manufacturers must also change the previous thinking of "waiting for customers to come" and actively increase service to stabilize old customers and expand new customers.

In order to recover quickly after the epidemic, Kosmet reconfigured the personnel structure, reduced the number of front-line production personnel by upgrading automation equipment, and increased the recruitment of R&D personnel.

In the past, Cosme Poetry Research Department was only divided into two sections: skin care and make-up, and the increase of researchers also made it refined into the special development of specific product categories such as cream and tissue substances. In addition, Cosme has set up a testing service center to shorten the time and cost of sending products to a third-party testing company for efficacy evaluation.

Because OEM manufacturers often receive orders from brands one to two months in advance to stock up, they are more sensitive to the recovery of the cosmetics market.

Liu Yuanli said that with reference to the data in 2021, Kosmet will achieve year-on-year growth in the second quarter of this year, and the company has begun to feel the atmosphere of 618 e-commerce promotion this year. In addition, from the communication with many brands, the third quarter, which was sandwiched between 618 and double 11 in the past, was a low point in sales, but this year may become a "turnaround" moment in the beauty industry. And the fourth quarter, which includes double 11’s big promotion node, is the expected opportunity for the big outbreak.

At the time of the outbreak of local beauty brands two years ago, it was a hot topic to seize the opportunity and eat up the bonus. However, in the period of fading traffic and low industry, introspection and self-cultivation are the starting points of the brand’s long March from 1 to 100.

Beauty companies based on a single main brand began to exert their brand matrix, such as the make-up brand Caitang to Polaiya, and the high-end anti-aging brand Jieke to Betani; New subdivided blank areas have begun to attract attention. For example, Nature Hall launched the efficacy brand "Own Out" focusing on baby’s fragile muscles at the US Expo; Starting from the cutting-edge brands who have made a fortune online, we are beginning to pay attention to the importance of offline channels. For example, Hua Xizi opened its first flagship store in Hangzhou, and tested the water in pop-up shop in Japan.

These new attempts are new opportunities for local cosmetics enterprises to explore and create for themselves, and they are also important signs of industry recovery and future development.

"I witnessed greatness in baseball."

-Walt Walt Whitman.

In "Time and the River", Thomas Wolfe once described in poetic language the grand occasion of people in southern towns watching the scoreboard outside the newspaper during the 1912 World Series.

They imagined the wonderful scene of the game thousands of miles away by changing the numbers on the scoreboard. In another masterpiece, You Can’t Go Home Again, Wolff also portrayed the literary image of an old baseball player whose baseball career is coming to an end.

In his masterpiece Bang the Drum Slowly, Mark Harris tells the story of how a baseball player who was doomed to fail faced death. This acclaimed baseball novel was adapted into a movie of the same name in 1973, which was also a great success and made Robert De Niro, the leading actor, well known.

baseballIt is an element of competitive animation classics.

Whether you are born after 80, 90 or 00, as long as you are interested in sports animation, you will have seen at least one baseball animation.From Baseball Hero to Major League Baseball, to Diamond Ace, of course, there are many fans who know a lot about more baseball cartoons. Those incredible reversals and the superb performance of the protagonist’s aura have made your blood boil. Compared with Nobuo’s "magic ball", I’m afraid baseball fans prefer the spirit of self-burning and the growing story of Sawamura Eijun’s frustration and courage!

• of course，The success of baseball animation works is not accidental, but formed by choosing the best among the best on the basis of a huge base.. When you open a list of competitive cartoons, you will find that there are a lot of baseball cartoons that can’t be named at all. Whether it’s hot-blooded or girlish, everything is available. Of course, the environment in which these authors grew up is an extremely popular environment for baseball, but baseball itself doesUnique.
• Why is baseball favored by so many cartoons and comics?One reason is that it’sReversal property is stronger.! Because the end of the game is not measured by time, but by the number of outs, there is a famous saying in the field of baseball-"The game is not over until the last exit.". In reality, there is a good show of reversing 7 points in the second half of 9 innings, let alone animation.
• The charm of baseball is also reflected in another unique attribute. Compared with other team sports, baseball and related sports (softball, cricket, etc.) areThe defender has the initiative.Yes! Generally, we are familiar with sports in which the player who needs to score has the ball, but baseball is the player who is responsible for keeping the score. This will make the game between the offensive and defensive ends more exciting and fair, rather than the defensive side needs to try its best to destroy the initiative of the offensive end. These two points have made baseball attractive enough.

Baseball

It is a ball game that combines intelligence and physical strength.

Known as "The combination of competition and wisdom"

For our country, baseball has been introduced for more than 100 years.

But its development speed is very slow.

There is a big gap with some other ball games.

butbaseballIs a

Exercise that is very beneficial to people’s intelligence and physical health.

Baseball is different from other ball games.

haveInteresting, playful, military, competitive and intelligent.Features,

For athletesLogical thinking abilityandin good condition

Have a good exercise effect,

It is very suitable for college students.

Therefore, many colleges and universities in China are actively advocating the development of baseball.

The shape of the stadium

Stadium presentationFan shape

Most of the activities of the competition are based onhome baseAs a starting point.Infieldbehome base、first base、second base、third basecircumambientdiamond. After hitting a hit, the batter will try to get on the base in a counter-clockwise direction.

Home runfirst basesidelinerightGo to home platethird basesidelineLeftare allOut of bounds area, and vice versa. The outfield is the out-of-bounds area outside the infield.

red lineThe area is still part of the stadium, but it does not belong to the boundary.

RunnercanWhen running to the base bagOut of bounds/out of bounds markings, but subject toNo more than three feet.The specification of.

(What do you mean, give me a chestnut:)

InfieldIt has a side length of 27.4 meters.square

Home plate is called in English.

“Home base”。

(base runner is from here.departRun run run run,

pass byFirst base, second base and third base,

againreturnHome base，

Kind of like going out.Walk aroundThe feeling of going home again)

Is used todecide

Did the pitcher pass the pitch?Strike zone、

Is base runner?Safe treadingHome plate comes back to score,

Does the batterSwing halfwayEqualImportant basis.

Made of pentagonal white rubber plate.

It is divided into three bases: first base, second base and third base, each of which has one.Garrison playerResponsible for defense.

In the gamebase runnerforscore, must pass through the location set by the three bases, and these three bases are first base, second base and third base in turn. base runner mustPass by in sequenceThese three bases can only beReturn to home platebutscore.

Base running instructor area

Baseball is located outside the first and third bases, and the area for the base running instructor to guide the team members to run and hit the ball is called ".Base running instructor area”。

(The base running instructor canguidehitterstrike a ball)

Pitcher boardIt’s located on the baseball fieldPitcher mound topA rectangular white rubber flat plate in a flat area,

providepitcherWhen pitching, the center of the ball is at the foot.For standing.

And just below the pitcher’s plate,

There is a cement base for fixing the pitcher’s board.

The function is to fix the position of the pitcher’s board,

Avoid changing the position because the pitcher’s axis foot is trampled.

Tips: (The distance from the pitcher’s plate to the top of home plate is 18.44 meters)

Comic book Baseball Hero

In baseball

For the players on the field and the substitutes who don’t play.

And other team members wearing sports clothes.

The prepared seat is called

“Player’s seat"

The players’ seats are set at the bases on both sides of the court.

At least 6~7 meters away.

Used by the host and guest teams.

• Unlike other sports, which require excellent athletic ability, baseball is a kind of sports.You can get started as long as you are willing to try.The movement. If you are a big fat man with outstanding hitting power, you can even be a key hitter as long as you improve your batting average; On the defensive side, he can be a left outfielder with little defensive pressure, and he can also take over if he is willing to practice squatting. If you are a small man, but you have excellent running ability, you can become a pioneer after you have a certain hitting ability, and even practice to steal some stunts to complete the promotion.Even if you are plain and nothing outstanding, as long as you are willing to practice hitting and can hit the ball out, you will have the opportunity to show yourself on the baseball field!

• Of course, the entry threshold of baseball is very low, and you can play tall, short and fat, but if you want to play well, you need it.Lots of practice.. At the very least, the three elements of "throwing and hitting" are passable, but as long as you are not as dull as Raimon Tarou in "The Mask of the Speed of Light", these three abilities can be gradually improved through acquired practice; If you can, add "run". However, after playing baseball for a long time,You will find that you already have the all-round sports skills of "throwing and running", and you will not be so unfamiliar when you engage in other sports.

So,If you want to change yourself through a sport, choose baseball.!