Qi Qin Wang Zuxian (data map)

　　The autobiography of Taiwanese singer Qi Qin, "My Heart is Wild", was recently introduced and published by the Communication University of China Press. A limited edition of 3,000 sets was released in mainland China. Introducing the autobiography, Qi Qin said: "There have always been fans who hope to buy my autobiography in mainland China. This limited edition of 3,000 sets hopes to meet the requirements of die-hard fans." The book also includes a picture book that has not been released in Taiwan before, including some old photos of Qi Qin that have never been released before.

　　Her "?" made me very "uncomfortable"

　　In his autobiography, Qi Qin meticulously describes the "love and separation" between him and Wang Zuxian. "Falling in love with someone you used to hate is the most impossible to extricate yourself from. This is the kind of love between Wang Zuxian and me." Qi Qin, who is famous for "Wolf", was approached by filmmakers to make a story about "Wolf" for him. Later, "Wolf" failed to be made and became his debut novel "Bilian Grass". In this movie, the producers asked him to decide the heroine, and took a stack of photos of female stars for him to choose. "My eyes skipped a lot of people, including Maggie Cheung, and finally picked a Wang Zuxian who I didn’t know. She in the photo made me think she was a little spiritual girl." Later, he invited Wang Zuxian from Hong Kong to Taiwan, and the producer asked him to pick him up at the airport. "Holding a bunch of flowers to pick me up at the airport is a donkey thing I have never done. As soon as I received Wang Zuxian, she didn’t even look at the bunch of flowers, put the flowers aside, and snorted disdainfully: ‘I hate flowers the most.’ Her’smell ‘made me very’unhappy’."

　　withZhang YimouTalking about cooperation, Qi Qin made up his mind

　　Recalling the days with Wang Zuxian, Qi Qin said with emotion: "She used to be my most cherished, and at the moment of breaking up, the feeling of’something I like very much, suddenly being snatched away ‘came to mind again, but the nostalgia and vivid memories of her are in my heart bit by bit, and no one can take them away." Every time Qi Qin dated Wang Zuxian, no matter how tired or busy he was, he had to pick her up in person and send her back in person. Wang Zuxian grew up in a big family, and many people asked for warmth every day. She was a favored child. "She is the kind of girl who must be picked up and held in the palm of her hand. It is only natural that she was picked up and dropped off, and I am also very tired. She has a special temperament, as if she was born to sit in a sedan chair, and when I met her, I became born to carry a sedan chair. "Wang Zuxian also relies heavily on Qi Qin. She always asks his opinion before making major decisions. Qi Qin said that when she signed a contract with Chen Ziqiang and discussed cooperation with Zhang Yimou, his opinion had a great influence on her.

　　Fake breakups many times and finally really broke up

　　Because Qi Qin’s hair is too long, Wang Zuxian is too tall, and it is easy to be noticed wherever he goes. Qi Qin feels that he has lost his freedom, which is the sadness of all public figures. "When we are on a roller coaster, a bunch of people gather around us and wait for us to come down; when we watch a movie, we both look better than the movie." Newspapers and magazines in Hong Kong and Taiwan endlessly speculate on their love. Whether in Hong Kong or on the streets of Taipei, he and Wang Zuxian date each other like a live romantic film, and pedestrians on the street become spectators. "I’m tired, but I’m really tired! So the two of us joined forces to set off several breakup smokescreens, telling the media that we broke up temporarily because of personality differences and separation. In fact, none of them were true. We just wanted to catch our breath and didn’t want to be the focus of others’ attention anymore. "In Qi Qin’s eyes, Xiaoxian was not a vain girl," She would abandon me and join Lin Jianyue at the beginning, I don’t think it was her own decision. "

　　According to Mr. Lin, who is overseeing the release, the album has not been released in Taiwan before and contains some old photos of Qi Qin that have never been made public before. The autobiography, priced at 99 yuan, will be sold mainly through the official website of the Chinese Qi Qin Fan Club and the Reading Yidong Bookstore.

Editor in charge: Sun Jie

Lin Chaoxian poses with thousands of fans

1905 movie network news On September 30, the China Film Archive held a special screening of Lin Chaoxian. The screening of the director’s two early representative works and. This rare screening attracted more than 1,000 fans. Lin Chaoxian also came to the scene to communicate and talk about his 30-year film journey, and for the first time revealed the preparation news of the new work.

Director Lin Chaoxian’s live photo

On the same day, the 3rd Beijing Overseas Chinese "Jinghua Award" held an award ceremony. Director Lin Chaoxian was honored for directing two high-quality films that showcased the Chinese spirit and power, and achieved wide social influence. Director Lin Chaoxian also appeared to accept the award.

Lin Chaoxian appeared after the movie to communicate and chat about 30 years of film

Lin Chaoxian recounts the journey from the shadow to the heart

In 1998, "Detective Beast" and in 2000, "The World in Need" were both highly praised by the Hong Kong Film Awards, representing Lin Chaoxian’s style attempts in different periods, which are of great appreciation and research value. Lin Chaoxian appeared on the scene after the screening to talk to the audience about the behind-the-scenes story of the film and the mental journey of the film for decades.

Regarding the creative background and process of the early two films, he admits: "These two films were shot during the worst period of Hong Kong cinema, especially’Jianghu Anxious’. At that time, there were only two films in Hong Kong, one of which was’Jianghu Anxious’. Because of piracy, the film company had to reduce the 55-60 yuan film to 25 yuan a piece. Then the financial turmoil began, which can be said to have made things worse at that time."

At the scene, Lin Chaoxian talked about his film journey, joking: "I caught up with the best times and the worst times of Hong Kong movies. New Art City started, and joining the film industry was the most prosperous period for Hong Kong movies. When I could be an assistant director and director from the staff, but I caught up with the rampant piracy and the financial crisis. I wanted to give up being a director for a while. At the beginning, I began to understand what kind of movies I felt the most about myself. It was an honor for everyone to love and love the following films."

On the same day, Lin Chaoxian also received the "Jinghua Award", the highest honor awarded by Beijing to overseas Chinese, returned overseas Chinese, and Hong Kong and Macao compatriots. The director also expressed his gratitude at the scene: "Because of the Mekong River Action and Red Sea Action, it is an honor and a big thank you."

In November, the filming of "Emergency Rescue" began, "and the presentation effect was several times higher than that of" Operation Red Sea ".

Lin Chaoxian introduces the new film on the spot

At the scene, Lin Chaoxian also introduced the new film: "The filming will start in November, and it has been prepared for a very long time." Emergency Rescue "will be a new breakthrough and a new challenge. I can tell you for sure that the effect will be several times higher than that of" Operation Red Sea ". The special effects in this film, many sea scenes, etc. are our first experience. I hope to do another theme that we have never seen in Chinese movies. It is expected to be completed in May next year, and then 8 months of post productin. It is a new beginning, I hope it will be successful."

For Peng Yuyan, the old partner who will cooperate for the fourth time, the director also gave a high evaluation: "Peng Yuyan is very hard-working and dedicated, and Zhang Jiahui, they are all actors with super self-control and constantly challenge their limits. I hope to present a different Peng Yuyan to everyone this time." As for the audience’s question about when Peng Yuyan can get a best actor, director Lin Chaoxian also laughed: "The best actor needs time, but I believe he will, and there is a good chance."

　　　 Produced by John Woo and directed by Su Zhaobin, the ancient martial arts romance "Sword Rain" starring twelve stars including Michelle Yeoh, Zheng Yusheng, Wang Xueqi, Guo Xiaodong, Jiang Yiyan and Yu Wenle has landed in national theaters since September 28, officially leading the 11th Golden Week.

　　　 Jiang Yiyan, a talented woman from the mainland, joined "Sword Rain", which undoubtedly gave the audience the greatest surprise. This literary girl, who had always shown her gentle and quiet image, actually took up weapons to practice kung fu and transform into a female warrior Tian Qingtong, but the director still pitied her gentle and calm, and finally let her fade away and restore her original clean temperament. But in the end, what was presented made Jiang Yiyan’s fans disappointed. Due to the length of the film, some of Jiang Yiyan’s scenes were cut off.

　　　 Jiang Yiyan is famous for her unique literary and artistic talents in the entertainment industry. When there are many people, she will be unnatural, and she will not show off herself, so she will express herself with words and songs, such as the song dedication at the premiere of "Sword Rain", such as the small text of the stills of the blog "Sword Rain". Jiang Yiyan wrote in the blog: "Movies are the art of regret. For example, time and length. So director John Woo said: Xiao Jiang, I will definitely compensate you next time. In fact, standing in his position, such apologies can be said but not said. But he is such a person. An elder who is as warm as a father. This is what I got. I believe that" Sword Rain "will be a martial arts movie with love."

　　　 Because of her indisputability and tranquility, director Woo would say such words to her. In fact, for Jiang Yiyan, no matter how many scenes in "Sword Rain", it doesn’t matter. What matters is that her temperament and acting skills have been recognized by director Woo. I believe that this girl full of literary atmosphere will walk out of her own world.

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1905 movie network feature The Spring Festival is getting closer and closer, and the Spring Festival videos are doing their best to "roll" up.

The audience tried their best to sort out the plot points of each movie in various video materials, and also explore the possibility of the actors this time in the short video. The change of efforts, the portrayal of deaf and mute people, the interpretation of characters… Every effective discussion made them become frequent visitors on the hot search list.

And their confidence comes from the works. Because of the support of the works, they were seen by these directors.

Just like at the press conference, he got the annual hot word "Biao" and frankly said, "Thank you for this word’Biao ‘, so that the director can see his progress." Although it was not specified, everyone naturally understood that it was referring to the role of sister-in-law in China.

This made the director see that the assistant director, who had been a cameo nurse on the crew, had already transformed into an excellent actress recognized by the public.

In addition to Takaba, the actors in "Hurricane" have also become actors in "Article 20".

Previously, many people have mentioned in interviews that director Zhang Yimou has a high reading volume, and even if he is busy with work, he will set aside time to watch films.

If "Hurricane" allows Zhang Yimou to see Gao Ye, Wang Xiao, and others, then there is reason to believe that in 2023, another word-of-mouth masterpiece will also allow the director to find many partners in it.

– That’s the show.

The old partner doesn’t need to say much, and the actors in the series, such as,, and so on, are also pleasantly surprised to appear in "Article 20".

In addition to the drama series, the acting skills in last year’s popular movies are obvious to all, and joining "Article 20" this time is also highly anticipated.

In addition to excellent dramas and movies, Zhang Yimou seems to have paid a lot of attention to variety shows.

Following the use of the "Annual Comedy Convention" of Zhang Chi, he this time in the comedy movie "Article 20", chose "Annual Comedy Convention" and.

Perhaps Zhang Yimou’s choice of Liu Yaowen was also due to a certain bright spot in his "Infinite Transcendence Class" at the beginning of last year.

In addition to these actors, Zhao Liying’s participation is even more eye-catching. Looking back at 2022-2023, she experimented with realistic-themed works – and two episodes of "Wind Blows Half Summer", both of which allowed audiences to see her transformation as an actor and the thickness of her performances.

It is worth noting that the original work of "Happiness to Wanjia", "The Legend of Qiu Ju", has been adapted into a movie before. This relationship also adds a layer of connection between director Zhang Yimou and actor Zhao Liying. From the current trailer, Zhao Liying plays Hao Xiuping, which is quite resilient of Qiu Ju back then.

In addition to Zhang Yimou’s "Article 20", the creators of other films also share this fate.

In China, this is already the second collaboration with the director. As early as before, Fan Chengcheng has shown his comic talent in the film produced and directed by Han Han. I believe this collaboration will give the two a chance to play two games.

In fact, Fan Chengcheng’s role in "Unfamiliar with Life" was recommended by the director. At that time, the two were working together, and the director Yi Xiaoxing was the producer of the film. When talking about the lack of a suitable candidate for the male lead of his project, Ma Kai immediately recommended this new generation actor to him. With these consecutive good collaborations, more projects will naturally follow.

Before working together, they always have their works as the cornerstone, step by step, without using traffic to define value, because the works have already become the most powerful echo. Perhaps in the future, we will continue to see more similar actors being discovered, whether it is the small screen or the big screen, they are shining brightly and deserve better treatment.

　　On June 17, Tencent Holdings announced that the company repurchased 2.63 million shares on the Hong Kong Stock Exchange on June 17, 2024, at a cost of 1.003 billion Hong Kong dollars, and the average repurchase price was about 381.44 Hong Kong dollars based on the number of repurchases and the cost; according to the disclosure, the highest repurchase price was 385.60 Hong Kong dollars, and the lowest repurchase price was 374.80 Hong Kong dollars.

　　It is understood that Tencent Holdings has repurchased 96.90 million shares in the past three months, accounting for 1.02% of the company’s issued share capital.

(Data source: iFinD)

After a short slump, Cyrus finally has its own highlight moment again. The smart factory in Liangjiang New District is the main production base of Cyrus Automobile, and now it is fully loaded 22 hours a day.

This is due to the popularity of new models. AITO’s new M7 has exceeded 90,000, and even the unlisted M9 orders have exceeded 30,000.

Sailis Automobile is a leading enterprise in the automotive industry in Chongqing and Liangjiang New Area. In 2021, Sailis Automobile and Huawei jointly designed the "Smart Choice Vehicle" model, creating a precedent for cross-border cooperation between new energy automobile enterprises and ICT technology enterprises. It also opened up a new path for the booming Chinese new energy automobile industry.

Relying on this, Cyrus Automobile is playing an increasingly important role in building a world-class intelligent and connected new energy vehicle industry cluster in Chongqing. "In the past year, Cyrus Automobile has achieved a breakthrough in the new energy vehicle business from 0 to 1. In the future, we strive to achieve accelerated development from 1 to N." said Zhang Xinghai, chairperson (founder) of Cyrus Automobile.

"Back from the Dead."

From the second half of 2022 to the first half of this year, Cyrus suffered a serious sales decline, and the ensuing market doubts were also frequent.

In the face of difficulties, Zhang Xinghai chose to rise to the challenge – on the one hand, Sailis Automobile and Huawei formed a closer cooperation, and jointly established the "AITO Inquiry and Sales Service Joint Working Group", responsible for the end-to-end closed-loop management of marketing, sales, delivery, service and other businesses. On September 22, Sailis CARE Care Service Strategy was officially released, opening the era of Smart Service 3.0, and will be committed to building a full-link smart service system that runs through pre-sales, delivery and after-sales.

On the other hand, it is also more important. By continuously enriching the product matrix, Zhang Xinghai hopes to rebuild the confidence of the outside world in the increasingly fierce market competition.

On September 12, AITO asked the new M7 was listed, and in the following 64 days created a record of 90,000 vehicles in Dading. According to Zhang Xinghai, in December this year, asked the M9 will also be listed.

In order to ensure delivery, Sailis Automotive Smart Factory is making every effort to accelerate production capacity improvement. The entire supply chain has added 1 billion yuan and 20,000 more manpower. At present, AITO’s new M7 is being produced in batches, efficiently and steadily, and delivery has also been opened in many cities across the country.

Under a series of measures, the sales of Cyrus cars have finally turned around: in October 2023, the AITO series delivered 12,700 new cars, including 10,547 new cars for the new M7, and the monthly delivery of a single model exceeded 10,000, setting a record high.

This made everyone breathe a sigh of relief. Yu Chengdong, executive director of Huawei, CEO of End Point BG, and chairperson of Smart Car Solutions BU, even wrote a late-night post: "It’s not easy to come back to life!"

Zhang Xinghai said, "In the past year, Cyrus Automobile has achieved a breakthrough in the new energy vehicle business from 0 to 1. In the future, we strive to achieve accelerated development from 1 to N."

Three principles define the development code

In 1986, Zhang Xinghai founded Chongqing Baxian Phoenix Electric Spring Factory and began to cut into the field of automotive parts such as automobile shock absorbers. Since then, he has been deeply involved in the automotive industry for 37 years.

"From independent entrepreneurship to joint venture vehicle manufacturing, and then to cross-border business cooperation, we have always focused on physical manufacturing companies, constantly seeking survival, change, and upgrading." Zhang Xinghai said.

In the process, he summed up the "three insistences" – "adhere to innovation-driven, adhere to long-term, adhere to commercial success", and use them as the development principles of Cyrus Automotive.

More specifically, "adhering to innovation-driven" means to provide users with the ultimate product experience through technological innovation, product innovation and business model innovation, so as to promote the development of enterprises; "adhering to long-term doctrine" means to always focus on the physical manufacturing industry, with the blessing of core technologies, to further promote the quality-focused strategy, to provide users with the ultimate service throughout the life cycle of the car; "adhering to business success" means to first enable users to succeed, serve users wholeheartedly, and meet users’ yearning for a better car life. At the same time, actively build an all-connected car ecosystem, form a closed-loop business, drive the success of all ecological parties, and share the fruits of development.

The cooperation with Huawei reflects these three principles. The smart selection model jointly created by both parties has also brought a new idea to the development of China’s new energy automobile industry.

In 2021, Sailis and Huawei jointly launched an intelligent range extension/pure electric platform based on DriveONE, and in April of the same year, the two parties signed a new energy vehicle cooperation agreement. Under the smart selection mode, Huawei will deeply participate in product definition, styling design, marketing, user experience and other links, and work with car companies to build complete vehicles.

In Zhang Xinghai’s opinion, Sailis Automobile is Huawei’s most stable, most reliable and deepest partner, responsible for the research and development of new cars, intelligent manufacturing, service and creating a pleasant car experience throughout the life cycle; Huawei is an important integrator of software products in the Sailis automotive industry chain, empowered by core software and hardware technologies such as electrification and intelligent parts, and the advantages of both parties are complementary and win-win.

This in-depth cooperation has also given Cyrus more confidence to face competition head-on. At present, with the strong support of national policies, Chinese auto brands are achieving industrial lane change and overtaking through new energy transformation. However, the global new energy vehicle market landscape is far from certain. Some multinational car companies have awakened and begun to transform, and the competition in the global new energy vehicle market is becoming more intense.

"The new energy vehicle track is a marathon, with heavy assets and long-term investment. Finally, it must be a competition of technological innovation system and intelligent landing." Zhang Xinghai said.

It is worth mentioning that Sailis Automobile has invested more than 20 billion yuan in the field of new energy vehicles, of which the AITO project has invested more than 12 billion yuan. In June this year, AITO’s 100,000 car was officially rolled off the production line in Liangjiang New Area, becoming the fastest new energy vehicle brand to achieve this result.

He said that in the next step, Cyrus Automobile will continue to strengthen cooperation with important integrators of software-related products in the industrial chain, such as Huawei, and continue to deepen "software-defined vehicles" to help build an automotive powerhouse.

1905 movie network feature Have you ever wondered what kind of spark you will have when you become a director and encounter the golden supporting role of the movie "Frog"?

This May 1st, they collaborated on a movie.

For audiences familiar with Tian Qiwen’s comedy performances in Stephen Chow’s films, it is hard to imagine that he would participate in the creation of such a drama as a producer.

"I made my debut in a drama," Tian Qiwen explained to the 1905 film network. "When I was young, Director Mai and I worked together once. He was the assistant director, and I was the producer.

As one of the most revealing filmmakers in the Hong Kong entertainment industry, facing our camera, we once again revealed various creations and the stories behind them –

Talking about the creation of "Procuratorial Fengyun", "It turns out that there are not so many trial dramas, and there will be more suspense";

Talking about the emotional drama of "Prosecutor Fengyun", "the adjustment is only after the actors are appointed";

Tan, "I am the first person to beat Wu Jing in a movie, there is an agreement, but it will be three years later";

Talking about Zhou Xingchi, "When he is 65 years old, he will return to the big screen to direct and act."

01.

At the beginning of the movie "Prosecutors", a "school loan incident" was directly staged, and the camera directly showed the dark side of the girl being controlled by black-hearted loans.

The criminal, on the other hand, tidied up his clothes as if nothing had happened, and said flirtatiously, "It’s just a little girl’s entanglement."

It can be seen that the opening scale of the movie is not small.

And this is the first question that Tian Qiwen and director Mai Zhaohui threw to the other party when they got the script, "How big can the scale be?"

In their opinion, there are many fields and spaces worth exploring in the story of this theme, but if a lot of content cannot be talked about, then the story will be boring and the audience will not be satisfied. "After confirming these contents, we will continue to study how to create a good script."

As China’s first prosecution film from the perspective of prosecutors in the new era, "Prosecutorial Wind and Cloud" is not easy to film, even if it is endorsed by the Supreme People’s Procuratorate of China and supported by real events.

Unlike in the works of the public security police, the confrontation between you and me, this group of people is an important hub for connecting the front lines of the public security and court decisions.

Therefore, the script creation of "Procuratorial Fengyun" has been adjusted for a long time, "The previous script was more about the suspense part, and the investigation part was more prominent." But when it was about to start, Tian Qiwen suddenly found that such a creation was contrary to the theme of the prosecutor, "This is not a public security theme, and there cannot be too much content to investigate the case."

To this end, Tian Qiwen and Mai Zhaohui readjusted the script, expanding the original plan to shoot only one day of scenes, "After the adjustment, we shot for ten days." This adjustment is not a simple addition to the scene. The creative process must first follow the mainland court system to ensure that these contents can be seen.

"Fortunately, we finally did it." For Tian Qiwen, the creation of "Prosecutor Feng Yun" was extremely stressful, but it was precisely this pressure that brought him and Mai Zhaohui a lot of creativity.

02.

The first time he filmed in mainland China, Tian Qiwen was initially troubled by the cast. "My request is whether the actors are committed enough."

When the actor was confirmed, the script was still a complete male drama at first, "We just want to adjust the content and give full play to her role, not a simple cameo."

Tian Qiwen and the creative team were torn between Bai Baihe and Bai Baihe, "It must be watchable, so I kept adjusting the script."

Ultimately, the relationship between the two is not just a confrontation in court, but also a hidden emotional line.

"We have torn this relationship for a long time. After all, we are filming prosecutors, not their love." As the creator, Tian Qiwen is also very clear-headed.

Every actor in "Prosecutor Feng Yun" let Tian Qiwen see "investment".

He had collaborated with comedians before, and at the beginning, he still had scruples, "I felt a little awkward at first, and I always felt that he was a little out of place in the comedy." But when the camera turned on, "I don’t know him anymore, especially when he is so fierce in the film, I was scared when I sat in front of the monitor."

Tian Qiwen even "broke the news". In fact, at the beginning of the preparations for "Prosecutor Feng Yun", neither he nor director Mak Zhaohui considered Hong Kong actors. But he never expected that one day when he was on the crew, the styling teacher found Tian Qiwen and asked him to try on clothes, "I ordered the actor, why didn’t I know I was going to play the library director?"

At that time, the staff "pushed the blame" to the director, but no one thought the director could explain it clearly. A Rashomon-style casting selection actually led to the actor’s first original sound appearance on the mainland big screen. "In my previous movies with Zhou Xingchi, everyone saw the credit of the voice actor. After this performance, it made me very confident."

03.

When it comes to Tian Qiwen’s performance, all audiences can’t help but think of his comedy performance in Stephen Chow’s movie.

"In fact, when I debuted, I was filming a drama. Later, after we followed Stephen Chow, we did a lot of comedy, so we somehow felt that we had a sense of humor." As a golden supporting actor in Stephen Chow’s movie, Tian Qiwen felt that he had left the most breakthrough performance to Wu Jing.

It was Wu Jing’s first directorial debut, "He asked me to play the villain, and I want to play a martial arts film with him."

In that movie, the two had a lot of fights, "Wu Jing told me that only I could hit him on the big screen."

After many years, Wu Jing has become a director and actor with great box office appeal. "I still have a show appointment with him, but he has too many invitations now. We will cooperate after three years."

This kind of fate is always hard to describe, especially between him and Zhou Xingchi.

Tian Qiwen once said that he has worked with many filmmakers, and Zhou Xingchi is the one who has worked with him for the longest time. "In fact, I left Xinghui (Zhou Xingchi Company) for some other projects that I wanted to do, but then I went back to his" Mermaid "and" Journey to the West "series. Now it’s to see if he needs me, and we communicate every year."

As Zhou Xingchi’s senior partner, Tian Qiwen revealed in advance that Zhou Xingchi may "leave the mountain" to become an actor again at the age of 65.

Not only did the audience have expectations for the actor Zhou Xingchi, "He also wants to act, but he wants to play a different type for the audience, and his last one has already changed." If at that time, without Zhou Xingchi calling, Tian Qiwen admitted that all the partners who have worked together will gather again, "There are still 4 years, we have to plan carefully."

As for the current Tian Qiwen, he and his partner Mai Zhaohui will create more other projects first. In addition to "Prosecutor Feng Yun", another movie has been filmed and is waiting to be released.

"We worked together more than 20 years ago, and then we started a company together, but we didn’t care about it. He went to shoot’Infernal Affairs’ with me, and I went to develop with Zhou Xingchi, and now I just come back again."

The two filmmakers can now say that they meet at the peak, looking for a different creation in the best state. "We still have a lot of plans, and we will try different directions and markets."

On June 1, NIO quietly announced its May sales, and the share price fell by 0.60%. This was another decline after the share price of the second-generation ES6 fell by 9% on the day of listing. By June 5, the total market value had been less than 100 billion Hong Kong dollars.

From the head of sales/market value to the tail of new car makers, NIO only took 2-3 years.

The market value is less than half of Li Auto, which makes NIO, which lost 14.40 billion yuan last year and 44.60 billion in 5 years, on the verge of difficulties, and the cumulative loss is more than Tesla’s 15 years of establishment.

In 2022, NIO’s cash will decrease by 10 billion yuan, and as of the beginning of 2023, there will still be 40 billion yuan in cash in the company’s account. At such a "burning money" rate, I wonder how long NIO can support?

Li Bin, chairperson of NIO, actually knows very well. He said in an interview in April this year that,If this year’s work is not good, 24 years will become another 19 years, which means that NIO may be "back" in the ICU again.

After NIO went public on the Nasdaq, it once became the most valuable car company in China, and Li Bin (left) was no exception for a while.

Back in November 2020, NIO’s market value reached 72.84 billion US dollars (about 479.70 billion yuan), making it the highest car company in China in one fell swoop.

This can’t blame NIO’s current stock price, because sales are not awesome! In May this year, NIO only delivered 6,155 vehicles, a decrease of 7.6% month-on-month, ranking second to last among new car-making forces. This is the fourth consecutive month of decline, and it is getting farther and farther from the goal of "Wei 10,000".

The monthly sales of 3 models are about 10,000, and the 7 models are still around the 10,000, so NIO is dubbed "Wei 10,000".

"If NIO still 10,000 sales every month, Qin Lihong (president) and I will have to look for jobs." In early May this year, Li Bin also joked.

Li Bin and Qin Lihong are also very hard, but the high-end pure electric vehicle (above 300,000 especially above 400,000, such as ES6 plus optional super 400,000 yuan) market targeted by NIO is too small.

Regarding the problem of NIO, as the reader’s comment after the DearAuto article hit the nail on the head "Fishing where there are fish, otherwise it will be a dead end. Where there are fish? One is plug-in hybrid including range extension to solve the problem of mileage anxiety. One is to take a trolley within 150,000 to solve the problem of urban traffic, and the family has a second car. Where there are no fish, there are no fish in the more than 300,000 pure electric markets. Whether you are Wei Xiaoli, BYD Great Wall Geely, or Huawei, there are no fish. Wang Chuanfu said well, strategy is the most important, strategy is wrong, wasting money is small, wasted time is priceless."

I seriously suspect that this reader may be a Weilai owner who hates that iron cannot make steel, otherwise he will not be able to see the problem so clearly.

There is no universal standard for high-end pure electricity, which is generally considered to be more than 300,000 yuan, which is equivalent to luxury fuel vehicles.

NIO’s standard is higher – more than 400,000 yuan, and it often posted such forms last year to prove that it is a monopoly in this market.

In August last year, for example, NIO was still relatively popular, occupying the top and second place in the rankings, but the top 10 were imposed on less than 7,000 vehicles, all of which were given to NIO, and NIO could not support such a large company with more than 30,000 people.

Correspondingly, there are only 10,000 people in Ideal and Xiaopeng.

NIO also has an ET5 sedan that is more capable of playing, in the 300,000-400,000 range, the car claims to outsell BMW 3 Series, and the amount of insurance once exceeded 3 Series, but then sales fell rapidly.

In April, BMW sold nearly 12,000 3 Series, but only 4,293 ET5s, proving that the 30-400,000 pure electric market is not so optimistic.

Due to the unresolved issues of charging and battery life, pure electric vehicles are more suitable for small cars as the second scooter in the family, rather than pure electric vehicles such as NIO.

Of course, the popularity of big cars such as the Ideal L8 and D9 also shows that consumers can also pay for high-end big cars, but they are PHEVs.

The high-end is largely reflected in performance. For electric vehicles, improving performance becomes very simple, basically adding batteries and enhancing motors; while the interior is replaced by a large screen, just to see who has a larger screen and higher pixels.

The threshold has suddenly been lowered, which means that it is not as high-end valuable.

The demand for high-end pure electric cars, if there is one, is small. NIO worked hard, but to no avail. After the launch of ES6, ES8 sales plummeted; when ES7 came out, ES6 sales fell again; when ET5 came out, ET7 dropped sharply.

This is not a problem with the NIO family. Even the most powerful pure electric brand, Tesla, saw its million-dollar Model SX sales plunge after Model 3/Y came out.

Mercedes-Benz, BMW, and Audi all performed poorly in the EV market. This is definitely not an accident. It is not that these products themselves are flawed, but that the market positioning is incorrect.

"We also know that high-end pure electric is a point of no return, but we can’t change it, it’s the decision of the global headquarters," a luxury brand head told DearAuto on condition of anonymity.

In addition, after three years of epidemic attacks, consumers are not as rich as manufacturers imagine, this year, no matter how the government at all levels to stimulate, car sales are always tepid.

According to the National Bureau of Statistics, the per capita disposable income of residents in 2022 was 36,883 yuan; this year, consumers seem to be even more short of money, and even if they have it, they will not dare to spend. The fire in Zibo during the May Day holiday also proved that ordinary people are "short of money", because the cost of going to Zibo is much cheaper than that of Sanya or Lijiang.

One of the reasons why NIO stood out in the early days was that it started early and had a first-mover advantage, which won the favor of the capital markets. The second relied on the ultimate service to create a unique city and build its high-end image. The power exchange model is the core of NIO’s service system, but this core may bring down NIO.

According to industry data, the cost of NIO’s first-generation replacement stations is about 2.50 million-3 million yuan, and the cost of second-generation replacement stations is about 1.50 million yuan (excluding batteries). NIO has established 205 first-generation replacement stations, and the number of second-generation replacement stations is 1,100. In this way, NIO has invested 21.625 billion in replacement stations. Including land rent and operating costs, NIO’s investment in replacement mode has exceeded 10 billion yuan.

In 2023, NIO plans to increase the number of new power stations from 400 to 1,000, with a new investment of 2 billion yuan.

"Kneeling and licking service" has no bottom line, it is difficult to get off the service, and the car owner is also spoiled.

NIO began to do some "tricks" on the service this year, including that the beta version of NOP + Enhanced Pilot Assistance will be switched from free use to paid subscription; the power exchange benefit will be changed from the original 6 times a month to 4 times a month free and no longer send home chargers.

The "backlash" came soon, and NIO’s sales in April and May did not exceed 7,000 units.

After the second-generation ES6 went on sale, ES7 owners quit (thinking that the ES6 was too cheap, affecting the residual value of ES7 used cars) and asked NIO for compensation. The owner replied to Li Bin and said: "My relationship with you is not that close. I am here to negotiate, not to talk."

Li Bin said publicly that this is impossible because he needs to invest in real money.

High-end is the tone of NIO electric vehicles. Li Bin has repeatedly emphasized that "NIO will not offer low-end vehicles, nor will it reduce prices."

But the auto industry is an industry that pays attention to scale. Li Bin is very clear in his heart, "In the long run, the sales of 2 million cars a year by car companies are the line of life and death. If you can’t see the hope of sales to this line, I think it will be difficult."

For NIO, the top priority is to sell more cars and cut costs to survive.

Due to NIO’s high-end attributes limiting its sales scale, its second brand, Alpine, and even its third brand, Firefly, are expected to be used primarily for impulse.

Let’s not say that multi-brand operation is a huge pit, and there are few successful precedents for Chinese and foreign automakers.

For NIO, going down is more difficult because it faces stronger competitors. In addition, mid- to low-end brands have higher cost requirements, which is not good at NIO.

According to NIO’s plan, the Alps brand will mainly target the price range of 20-300,000 yuan. And it is expected that products will be launched in 2024.

But competitors in this price range include BYD, Tesla, Extreme Krypton, Wei Brand, Deep Blue, and a large number of joint-venture electric vehicles.

Firefly is NIO’s car brand, which will be launched in Europe at that time, and is expected to be in the price range of 10-200,000 yuan.

The competition in this market is even more intense in China. Not only are there a bunch of pure electric vehicles including Aian and BYD, but also a large number of plug-in hybrid models. Wuling is also a mythical existence. (Text | DA Bin)

On November 21, the "2020 Screenwriting Night" was held in Beijing under the guidance of the China Broadcasting Federation Television Drama Screenwriting Committee and sponsored by iQIYI. Yang Shuo, Party Secretary and Director of the Beijing Municipal Radio and Television Bureau, Kong Jianhua, Party Member and Deputy Director of the Beijing Municipal Radio and Television Bureau, Li Jingsheng, Vice President of the China Federation of Radio and Television Social Organizations, Liu Heping, Chairperson of the China Broadcasting Federation Television Drama Screenwriting Committee, Li Shaohong, President of the China Film Directors Association and the fifth generation director of China, Liao Xiangzhong, Party Secretary and President of the Communication University of China, Hu Zhifeng, Deputy Secretary of the Party Committee and Vice President of the Beijing Film Academy, Gong Yu, founder and CEO of iQIYI, and many other industry experts attended the scene. That night, a total of 13 films, animations, dramas and other outstanding works, and 23 outstanding screenwriters were honored by the Screenwriters’ Night.

Screenwriter Night is the first screenwriter honor event launched by iQIYI for screenwriters. It aims to encourage and recognize outstanding screenwriters and creative talents, work with industry partners to build a healthy content creation environment, and help the birth of more excellent film and television works. At the scene, Gong Yu, founder and CEO of iQIYI, delivered a speech. He said: iQIYI always respects the screenwriter industry and creative talents. Screenwriters, as the source of film and television content creation, have a broad space for development. iQIYI hopes to work with more screenwriters to deliver high-quality content to the industry.

Liu Heping, Zheng Xiaolong and other 30 authoritative personnel served as judges for "Clouds Made of Rain in the Wind" and "Twelve Hours in Changan"

In recent years, with the development of the film and television industry gradually moving towards a mature stage, and the healthy guidance of leading video platforms, more excellent screenwriters have been discovered, and well-known screenwriters such as Wang Tie, Mo Baofei Bao, Chen Yuxin, and their works have successively gone to the public. This has made the importance of screenwriters and content creation better recognized by the market and users, and has also put the career path of screenwriters and the optimization of the industrial environment on the agenda.

This selection includes nearly 30 authoritative personnel in the field of drama, film, and animation as judges. According to the content quality, broadcast performance, market feedback and other factors of the work, the shining points of film and television works are explored from the market and professional perspective. After multiple rounds of screening and collegiality, the results are obtained. Positive incentives are given to screenwriters in different fields to ensure the justice and fairness of the selection.

In the drama unit, Liu Heping, president of the China Broadcasting Television Drama Screenwriting Committee, Zheng Xiaolong, president of the China Broadcasting Television Drama Director Committee, and Zhang Guoli, a national first-class actor, were invited; in the film unit, film director Xie Fei, Chinese film and television director Li Shaohong, and honorary president of the China Film Critics Society Zhang Baiqing were invited; in the animation unit, Yu Peixia, president of the China Animation Society, Huang Xinyuan, dean of the School of Animation and Digital Arts of the Communication University of China, and Li Jianping, dean of the School of Animation of Beijing Film Academy.

There are dozens of shortlisted works in this screenwriting night, including multiple platforms such as TV, Internet, and theaters in 2019, as well as multiple genres such as movies, dramas, and animations. The film shortlisted works include high-reputation films such as "Clouds Made of Rain in the Wind" and "Send Me to Qingyun". The series shortlisted works include "Celebrating More Years" and "Dear, Love" and other episodes with both traffic and word-of-mouth, and the competition is fierce.

Mo Bao Feibao won the "Best Young Screenplay" Wang Tie won the "Best Adaptation" honor for "Celebration of More Than Years"

Focusing on the three major units of drama, film and animation, as well as the special recognition of the organizing committee, the Screenwriters’ Night announced the list of outstanding works, with a total of 13 works and 23 outstanding screenwriters receiving recognition.

Among them, in the drama unit, Paw Studio won the "Hot Discussion of the Year" honor for "Twelve Hours in Chang’an"; Mo Baofeibao won "Best Young Screenplay" for "Dear, Love"; Wang Tie won "Best Adaptation" for "Celebration of More Than Years"; Chen Yuxin, Qin Yue, and Li Li won "Best Original" for "Ice Breaking Action".

In the film unit, Mei Feng, Qiu Yujie, and Ma Yingli won the "Best Original Cinema Film" based on "Clouds Made of Rain in the Wind"; Lin Yongchen, Li Yuan, and Xu Yimeng won the "Best Adaptation of Cinema Film" based on "Young You"; Guo Yude, Liu Bowen, and Sang Mutian won the "Best Screenplay of Online Movie" based on "Women’s Heavenly Group of Sorrowful Music".

In the animation unit, Dong Xiangbo’s original script "Spirit Cage" won the "Best Original of National Manga"; Chen Tong, Lv Linjin and Liu Yang won the "Best Adaptation of National Manga" for "Whale Ride of the Four Seas Season 2"; Li Zibo won the "Best Original of Children" for "Du Dangman".

In addition, the organizing committee also awarded special commendations. "Diplomacy" and screenwriters Ma Jihong, "Nezha’s Devil Child" and screenwriters Dumpling, "Donkey on the Tree" and screenwriter Chang Wenjiang were honored by the conference.

"2020 Writers’ Night" Honorary Works List:

Drama Unit Honorary Works

Hot Talk of the Year

"Twelve Hours in Chang’an": Paws Studio

Best Young Screenplay

"Dear, Love": Mo Bao Fei Bao

Best Adaptation

"Celebration of the Year": Wang Tie

Best Original

"Operation Ice Breaking": Chen Yuxin, Qin Yue, Li Li

Film Unit Honorary Works

Best Original Cinema Movie

"Clouds Made of Rain in the Wind": Mei Feng, Qiu Yujie, Ma Yingli

Best Cinema Movie Adaptation

"Young You": Lin Yongchen, Li Yuan, Xu Yimeng

Best Screenplay for an Online Movie

"Mourning Women’s Heavenly Group": Guo Yude, Liu Bowen, Sang Mutian

Animation Unit Honorary Works

National Manga Best Original

"Spirit Cage": Dong Xiangbo

Best Adaptation of National Manga

"Whale Ride of the Four Seas Season 2": Chen Tong, Lv Linjin, Liu Yang

Children’s Best Original

Dudang Man: Li Zibo

The organizing committee specifically commends

Diplomacy: Ma Jihong

The Devil’s Child of Nezha: Dumplings

"The Donkey Climbs the Tree": Chen Wenjiang