Text | Ruiying

Fairy tales are a scenery that never fades in the film industry. Romantic innocence and wild fantasy are eternal themes in fairy tales. Gorgeous visual impact and wonderful adventure stories can add luster to the film. Alice in Wonderland is a representative fairy tale movie.

Donoff’s attention to narratology focuses on narrative time, form and style. Donoff believes that the characters in the novel are equivalent to the subject, their actions are equivalent to the predicate, and their actions and results are equivalent to the object. For example, the action predicate in the novel can be connected and transformed with the evolution of the plot. The transformation of predicate verbs makes the plot of the novel change from the original balance to imbalance, and then to a new balance, which will become a narrative transformation. This is Tonodov’s "imbalance-reconstruction" principle.

In the first part of the film, Alice’s engagement ceremony was in a state of balance, and it was not until Alice fell into a black hole that the plot was out of balance. The magical dream gives people a psychedelic and unreal feeling, which breaks the previous balance. Alice thought it was just her own dream. It was not until she was scratched by the giant bear that she realized that it was not a dream, but a real situation. This is an imbalance of the plot. Then Alice sneaked into the red queen’s castle to save the mad hat, seized the Woboer sword, fought against the monty, overthrew the tyranny of the red queen, and regained the kingship for White Queen. Finally, Alice returned to reality, chose her ideal lifestyle and rebuilt a new balance again.

one

Color in the Visual Modeling of Characters

The concept of film color contrast contrasts, expressing ugliness with bright colors and expressing justice with single color, which has played an unexpected irony effect. White Queen is dressed in white lace, including his own war horse, and the color of lipstick is really red and black. She speaks with blue fingers cocked up and got it, holding cream fingers with ease to do her own research and development of pharmaceuticals. This is a foreshadowing, paving the way for later explaining the mistakes made by White Queen’s selfishness as a child. The red queen has red hair, big head, short and dark red robes. In China, red symbolizes joy, happiness, luck and wealth, but in the west, red is blood and fire, symbolizing cruelty, disaster, danger and terror. Therefore, the red queen’s red just reflects her brutal rule and blood, but in fact, she has been longing for love all her life, lonely and sensitive, and her ugly appearance has cast an increasingly surly character. Her bones are simple and childish, so she has to hide her weakness with fierceness.

How terrible and hateful human nature is, that weakness is deeply hidden in everyone’s heart. The personified "time" is dressed in black, and the mechanized body and calm personality are integrated with each other. The crazy hat’s orange hair and Gothic smoky makeup highlight his warm, funny, cute and confused side. Blue is also repeated in the film. Different blues represent different meanings. The big ostrich in blue, the caterpillar, Mr. Rabbit, and the blue cat that has disappeared without a trace are all symbols of wisdom. The black color of Mr. Time is a mystery. Alice once said that time is ruthless, but black is unknown besides mystery. The warrior black around the red queen and a piece of red heart on her eyes are interesting.

Alice has blonde hair and is warm and soft. The characters in the film, especially the costumes, use a lot of China elements, which makes the audience feel more cordial. Alice wore a dress at the end of the Qing Dynasty and the beginning of the Republic of China, wearing the same cloud shoulder and not caring about other people’s opinions. This shows Alice’s stubborn, rebellious, thoughtful and adventurous spirit. In the 19th century, the idea of Renaissance freedom was deeply rooted in the hearts of the people, especially the temporary awakening of women. However, with the profoundness of China culture, especially the collocation of clothing colors, foreigners often add their own ways of understanding. Although Alice is an element of China from beginning to end, it is more like singing opera from color to whole. What resonates with China audiences is that Alice spends most of her time in the film wearing clothes with China elements.

two

Male-dominated society and female freedom

The profound meaning that the film wants to express is presented in the contrast between reality and dreams, so as to reflect Alice’s inner desire for entanglement and freedom and her depressed psychology bound by traditional ideas. The ambivalence in reality is released in dreams, so everything in fairyland is symbolized by metaphor.

Freud said that the subconscious will be expressed in the form of dreams through a condensed procedure. Alice’s self-anxiety turns into a pocket watch in the hands of rabbits, that is, a kind of urgency of time; The brother-in-law who secretly cheated turned into a red knight who betrayed the red queen; The exploding neck dragon symbolizes the oppression of women in the real society. The red queen is actually two contradictory sides of Alice’s heart, which can be seen from the same little gestures of the red queen, for example, her fingers keep shaking when she is nervous. White Queen’s hypocrisy and lies are obvious. She symbolizes Alice’s bound self in a society where women’s status is not high, and she seems elegant and dignified but does not obey her inner self. In fact, the Red Queen is as simple as a child. She just stopped at the night when she was hit on the head forever, so when she was unhappy, she would yell "Cut off his head!" " She symbolizes Alice’s inner resistance to this social reality, which is the undisguised original id. The embodiment of this subconscious in dreams represents Alice’s self-consciousness, that is, the awakening of feminist consciousness.

From the perspective of character positioning, we will find that the rulers of Wonderland are the Red Queen and White Queen, both women, but in reality, before Queen Victoria ascended the throne, the rulers were always men. At that time, under the social status of women, it was difficult for women to be recognized and respected, which was realized in dreams. In the dream, after Alice defeated the Jabberwocky Dragon, the Mad Hatter danced for her, but in reality, it was often women who danced to cater to men’s preferences. Alice in the dream had high hopes from beginning to end, and all her partners expected her to save the fairyland. In the end, Alice defeated the Javelin as expected. In the real world, the heroes who save the world are often men. Only men are required to learn knowledge and learn to fight, which is needed by society, while women are regarded as reproductive tools and cannot realize their self-worth.

Comparing reality with dreams from the perspective of plot, we will find that in the film, Alice found that her brother-in-law was having an affair with others, and her brother-in-law threatened Alice not to say anything about her sister’s happiness, so she had to keep silent. In the social environment at that time, women’s marriage was arranged by the family. The society believed that a woman’s greatest glory was to marry a "good" man with power and dignity. No matter whether her married life was happy or not, women should unconditionally tolerate her husband. In the dream, Alice’s feelings are not bound by rules and regulations. She and the mad hat appreciate and help each other, which is the truest emotion from her heart and Alice’s desire for freedom. Another plot that shows this sharp contrast is that Alice in reality dreams of becoming a navigator like her father, but Alice can’t realize her dream because of the pressure from relatives and friends around her and the constraints of women’s social status.

three

Women’s image breaking through the traditional model

Now, with the development of social economy and the improvement of cultural level, women’s thoughts are becoming more and more independent. They are no longer attached to men’s lives as they were in early China. Now women have their own independent thoughts. They advocate freedom, are brave and strong, and strive for their ideal life. Therefore, more and more films are praising feminism, which is a true reflection of the realistic system under the social system.

Alice in Wonderland is set in Britain in the 19th century, which shows the rise of feminism in a patriarchal society. Judging from the character setting, women are the main characters. The violent dictatorship of the Red Queen enjoys exclusive kingship, White Queen is dignified, generous, elegant and holy, and Alice is brave and fearless. In the film, when the Red and White Queens fought, a soldier should have gone to war for White Queen, but it was Alice who went to war in the male-dominated palace, which reflected Alice’s courage; When the bear monster’s eyes were injured, Alice took the initiative to give them back to the bear monster and influenced it, which also reflected Alice’s kindness. In real life, most women carefully abide by the current rules under feudal dogma. Women live a depressed life. They try to struggle and resist, but eventually they all succumb to discrimination and power. Only a few women dare to say no to this power. Their thoughts are more independent, and they dare to fight against evil forces to seek their true selves. Alice is one of them.

In recent years, feminist films have emerged in an endless stream. This kind of films still has great value in today’s open, democratic and rapidly developing society. It treats the differences between men and women in all aspects of social life with an idea of tending to equality, and expands the living space of women in the state of giving equality to men and women, improves their social status and makes more people pay attention to this vulnerable group. Many movies and TV plays with female themes not only need to show the female thoughts of the protagonists themselves, but also have a deep exploration of female self-awareness.

The issue of women is still a problem that needs to be discussed. Nowadays, the development of feminism in different regions is uneven, and the social status of women in some developing countries is still underground. Therefore, feminist theory still has great creative value in the future film market.

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Uncle Si Wei Du is the first vertical independent video expression platform in the film and television culture industry initiated by Tan Fei, drama critic Li Xingwen and screenwriters Wang Hailin, Song Fangjin and Shi Hang. Directors, producers, screenwriters, actors, brokers, commentators, producers, etc. who have personalities and opinions are welcome to come to speak, talk shows, or dialogues. The opinions need not be consistent, but they need to come from the heart. "Say" is responsible and conceited, and boxing is sincere.

The position of Volkswagen Zapat in the automotive world is probably between Zhang Sanfeng’s position in Yitian Dragon Slayer. Even if you have never seen Zhang Zhenren make a move, you must have heard of his Tai Chi sword fame. In the early years, people regarded Zapat as the first choice for home travel, but as our economic dragon took off, more and more people began to choose BBA as a means of transportation, and the discussion of Volkswagen Zapat was far less than before.

However, Volkswagen Zapat has won a stable victory. The reputation it has accumulated over the past few decades can ensure that it has a staggering sales volume in both domestic and foreign markets. Today, we will evaluate this veteran powerhouse to see how much it still has.

We take the Volkswagen 2023 model as an example. In the front car part, Volkswagen continues the previous point-like grille design. Compared with the black grille, this design mode is more personalized and can improve the recognition. Using the popular through-type light group and equipped with a slender LED light strip, this is the usual design method of Volkswagen’s new models, which can enhance the overall sense of mobility of the vehicle.

On the side of the body, Volkswagen uses a slip-back design, which extends backwards in the C-pillar part, and the inclination of the A-pillar is more open, making the body low and slender as a whole. The length, width and height of the body are 4948mm, 1836mm, 1469mm, and the wheelbase is 2871mm. As a medium-sized car for both domestic and commercial use, the size is just right. The waist line of the vehicle is very straight, and the door handle does not choose a hidden design. It comes standard with 18-inch wheels, giving people a dynamic visual experience. The tires used are the Goodyear EfficientGrip Performance Royal Ride II generation, which focuses on silent ability and wetland braking ability, which can greatly enhance the driving experience of the owner.

At the rear of the car, the 2023 Volkswagen still uses a through-type light group, which echoes the front and rear, making it quite beautiful.

Entering the interior of the car, the biggest feeling is that the vehicle has a good riding space. A person with a height of 180cm sits in the car, the seat is adjusted to the minimum distance of one punch or more in the head, and when entering the rear row, there is still more than four fingers in the head. The legs can be stretched freely. The only fly in the ointment is that the rear floor mats are obviously raised, which is not suitable for long-distance sitting.

The vehicle also has good storage space, including a mobile phone charging pad, a front cup holder, and a rear armrest storage slot. In short, there are 7 to 8 spaces in the car for mobile phones and water bottles.

The 2023 Volkswagen Zapat does not use Volkswagen’s latest floating screen interior design, but instead trends towards a practical style, serving the driver. Compared with the old model, the three-frame multi-function steering wheel is more sturdy and relaxed, and the perforated skin is designed on both sides to improve the grip. The multi-function buttons on it are clear-grained, and there will be no accidental touch. The multimedia control is on both sides of the steering wheel. Unfortunately, there is no mute button on it.

The full LCD dashboard is not only large in size, but more importantly, it has a good reflection suppression effect, which can basically avoid the influence of sunlight. The car uses Volkswagen’s latest MOS4.0 system, which has wireless CARPLAY, in-car interconnection and other functions. It can be automatically connected when boarding the car, and the response speed is good.

In part, it is a huge advantage of the 2023 Volkswagen. The front seat is soft and comfortable, and it is equipped with a number of functions, including massage, heating, ventilation, etc. It is worth mentioning that the seat also has a memory function, which is very convenient. The rear seats are more comfortable than the front, especially the headrest, which is very soft and has a good support function. The rear seat armrests, both in height and angle, are impeccable, which shows that the designers have made great efforts for this.

In addition to the seats, the other configurations in the rear row are not perfunctory. The new car has an independent partition air conditioner, the seats can also be heated, and it has an independent USB power interface, a panoramic sunroof, and an electric rear parasol.

The new car’s powertrain is also not to be underestimated. It has three different powertrains for consumers to choose from. Among them, the 208TSI is equipped with a 1.4T engine, which matches a 7-speed dry dual-clutch gearbox, while the 330TSI and 380TSI are equipped with a 2.0T engine, which matches a 7-speed wet dual-clutch gearbox. According to the data website, the 330TSI has a maximum power of 186 horsepower and a maximum torque of 320 Nm, which is quite good as a scooter.

The suspension structure of the vehicle is stable, and it is a combination of front McPherson independent suspension and rear multi-link independent suspension, which can adapt to a variety of road conditions and weather.

The fuel tank of the Volkswagen Zapat has a capacity of 68.5L, which is quite impressive. It can reach more than 800 kilometers when fully refueled, which is enough for ordinary office workers to drive for two or three weeks without any problems. In terms of fuel economy, the Volkswagen Zapat belongs to the first gear.

At present, the official guide price of Volkswagen Zapat is 18.19 to 252,900 yuan. It is difficult to find a model with the same configuration at the same price, and a model with the same configuration is much higher than it. It can be said that Volkswagen has unparalleled cost performance. On the data website, it was even given a high score of 4.39. Many BBA models only have an average score of 3.8, which is enough to see the word-of-mouth of the car. Vehicle preservation is worth a try.

◇ "It is necessary to build a communication bridge between scientific and technological talents and enterprises, connecting scientific output and technological innovation, so that scientists can help find and solve problems in the main battlefield of the national economy."

Since 2020, the Natural Science Foundation of China has set up an original exploration program to fund original research work from 0 to 1. The research content is put forward by the applicant himself, regardless of field or direction, and only needs the recommendation of two influential peer experts at home and abroad, so as to solve the problem that it is difficult to obtain financial support for original research through conventional channels.

◇ The world has entered the era of great science, and the degree of organization of basic research is getting higher and higher, and the influence of system guarantee and policy guidance on the output of basic research is increasing. To condense key scientific issues from major strategic needs, it is necessary to strengthen the organization at the national level and give full play to the advantages of institutionalized and concise issues.

Text | "Outlook" News Weekly reporter Hu Yongshun

Fan Xu (right), a professor of Fudan University who was selected in the first phase of Shanghai’s "Basic Research Special Zone Plan", and students used the self-developed surface topology soft gripper to intelligently grab various particles for Fudan University.

According to the latest natural index data released by the subsidiaries of the world-renowned academic publishing organization "springer-Nature Publishing Group", the authors in China made the greatest contribution to high-quality natural science research in 2022, and the share of papers published in high-quality journals ranked first in the world for the first time.

The natural index shows the progress of Chinese researchers in global high-quality scientific research output in recent years, and shows that the quality of basic research in China has steadily improved.

Asking scientific questions is the first step in basic research.

In recent years, many measures have been taken by relevant departments to promote concise basic research on key scientific issues. The Natural Science Foundation of China has successively adopted a series of policy measures, such as clarifying the funding orientation, improving the mechanism of concise scientific questions facing the frontier of science and the major needs of the country, guiding the scientific and technological circles to continuously improve the quality of applications, and striving to reverse the phenomenon of "turning basic research into aimless applied research and turning applied research into low-level basic research"; In 2021, China Academy of Sciences issued "Ten Basic Research Articles", which proposed to identify scientific problems around the most urgent scientific and technological problems in the national strategic needs and the world’s frontier scientific problems.

In the direction of aiming at major needs, we should build institutional bridges to promote scientists to concise scientific problems from the "four aspects". Strengthen the construction of basic research bases and platforms such as the National Center for Applied Mathematics, and carry out strategic-oriented systematic basic research. Guide diversified investment and innovate the joint funding model of national scientific research funds and industry departments, local governments and large enterprises; In terms of free exploration, we should further innovate research funding methods for non-consensus projects, speed up the establishment of a subversive and non-consensus basic research topic discovery mechanism, set up a basic research special zone to break the inertia of scientific research management, and ensure that researchers can explore freely and bravely break into no man’s land; Establish a long-term mechanism for concise problems, strengthen organizations at the national level, and give full play to the advantages of institutionalized concise problems. Implement a series of reform measures around the construction of innovative environment for basic research and talent evaluation.

In recent years, China’s investment in basic research has continued to increase, with an average annual growth rate of nearly 15%, which is close to twice the growth rate of R&D investment in the whole society, which has strongly supported the major achievements in the fields of iron-based superconductivity, quantum information, stem cells and synthetic biology, and laid a solid foundation for achieving high-level scientific and technological self-reliance.

Aim at the problem of major demand conciseness

In the soybean functional genome and molecular design breeding laboratory of Institute of Genetics and Development, Chinese Academy of Sciences, thousands of soybean materials thrive under the irradiation of fluorescent lamps. This is the breeding of new soybean varieties being carried out by researcher Tian Zhixi.

Scientific research topic selection is the first problem that scientific and technological workers need to solve. High-quality economic development urgently needs the supply and support of high-level basic research, and the strategic significance of demand-driven and application-oriented basic research is prominent. Aiming at the important national demand of high soybean yield, Tian Zhixi led the team to find the direction of tackling key problems. "Less than 20% of the soybeans we need every year are produced in China, and the rest need to be imported. In recent years, the soybean import volume has been continuously above 90 million tons/year, and improving soybean production capacity is one of the most urgent national needs in China’s agricultural field. " Tian Zhixi concluded that there are two reasons for China’s dependence on soybean imports: First, the soybean yield per unit area is low, which is one-third or even one-quarter of the staple food output. The average yield per mu of major soybean producing countries in the world has reached 220 kg, while the average yield per mu in China is only about 130 kg; Second, we are faced with the national conditions of a large population and less arable land.

Cultivating new soybean varieties with high yield per unit area and developing new soybean varieties suitable for saline-alkali land cultivation are the key to solve China’s soybean import dependence.

According to conventional breeding methods, breeders rely more on naked eye observation of soybean phenotype for breeding, and only one season can be selected in a year, which takes a long time. In order to find out the control mechanism of 50,000 genes in soybean, Tian Zhixi’s team innovated the research method of population genomics, constructed the first pan-genome with graphic structure of soybean, clarified the genetic basis of the evolution of soybean germplasm resources, and explained the coupling relationship of regulatory sites of important agronomic traits, and achieved a series of important results. The related research results provided important theoretical and technical support for solving the high yield of soybean in China.

On March 22nd this year, Team Tian Zhixi, together with other teams, developed a deep integrated database of soybean multidimensional genomics based on large-scale genome, variation group, phenotype group, transcription group and pan-genome data, which provided a high-quality platform for soybean breeders to retrieve and analyze soybean genomics data. Tian Zhixi hopes to cultivate new soybean varieties with higher yield and salt tolerance by molecular design breeding in five years, and improve the self-sufficiency rate of soybean in China.

It is becoming the direction of many efforts to condense scientific problems from the "four aspects" and build a bridge between scientists and the actual needs of society.

Many revolutionary engineering technologies and "stuck neck" problems seem to be technical problems, but their roots are in basic research. "It is necessary to build a bridge between scientific and technological talents and enterprises, and link scientific output and technological innovation, so that scientists can find problems and solve problems in the main battlefield of the national economy." Yuan Yaxiang, academician of China Academy of Sciences and vice chairman of China Association for Science and Technology, told the reporter.

Taking mathematics as an example, the Ministry of Science and Technology has set up 13 national applied mathematics centers, and the national key R&D plan has also launched key projects of mathematics and applied research to promote mathematicians to condense scientific problems from production practice.

Xu Zongben, an academician of China Academy of Sciences, is the director of Shaanxi National Center for Applied Mathematics. He told the reporter of Outlook Newsweek that the center has focused on the research of key mathematical theories and methods in the fields of big data and artificial intelligence, unconventional oil and gas reservoir exploration, future communication technology, and infectious disease prevention and control, and has achieved a series of major achievements in mathematics and mathematical technology.

For example, the Center and Huawei Technologies Co., Ltd. jointly established the Xi ‘an Jiaotong-Huawei Joint Laboratory of Mathematical Technology, and put forward the key mathematical algorithms in 5G communication, which solved the bottleneck problems such as manual resource allocation and limited channel estimation accuracy in the current communication system, and made important contributions for Huawei to solve the problems in 5G communication technology and explore 6G new technologies. Recently, the joint laboratory has also made a breakthrough in the research on the benchmark algorithm of communication physical layer matrix calculation, which is of great significance to improve communication performance, reduce base station energy consumption and break through the chip process blockade. The new algorithm has brought at least 1 ~ 10 times the calculation speed, and this achievement has been adopted by the application department.

Strengthening the conciseness of scientific questions also appeared in the special chapter of the National Natural Science Foundation’s "Tenth Five-Year Plan". According to the requirements of "Four Orientations", the planning puts more emphasis on the conciseness of scientific issues. For example, in the process of project establishment, we should adhere to the combination of "top-down" and "bottom-up", listen to the opinions and needs of departments, industries, industries and scientific and technological associations extensively, give full play to the role of expert review groups and expert advisory committees, and carry out professional argumentation and scientific research and judgment from the needs of economic and social development and industrial innovation and development, and concisely raise key scientific questions.

In terms of financial support, the joint fund project of NSFC has opened up a new channel for NSFC to support problems and demand-oriented basic research. By setting up a joint fund, giving full play to the platform-oriented role of the Science Fund, innovating the joint funding model with industry departments, local governments and large enterprises, exploring the establishment of a docking platform for demand, talents and achievements, further amplifying the leverage effect of financial funds, promoting the original innovation ability of industries and regions, and creating a new situation of diversified investment in basic research.

Broaden the space of non-consensus scientific research projects

Exploratory topics facing the forefront of world science and technology are original and often non-consensus, and non-consensus basic research may exceed the level of scientific development, research mindset or existing technical conditions, and the risk of innovation failure is greater. Innovating scientific research funding methods and encouraging scientists to explore frontier fields according to their own interests is one of the important ways to achieve original scientific research breakthroughs.

In April, 2020, the Ministry of Science and Technology, the Ministry of Finance, the Ministry of Education, the Chinese Academy of Sciences, the Academy of Engineering, and the Natural Science Foundation jointly issued "Several Key Measures to Strengthen Basic Research under the New Situation", proposing to optimize and improve the selection mechanism and funding mechanism of non-consensus projects, establish an "online through train" for non-consensus and subversive project proposals, and collect suggestions on major demand directions all the time.

More and more original projects with the characteristics of "subversion, non-consensus and high risk" stand out in the innovative selection methods. The research field of Zhu Ting, a chair professor at the School of Life Sciences of West Lake University, is to construct a mirror biological system with the opposite chirality to the natural biological system, which is a non-consensus original project.

When asked why he chose this scientific question, Zhu heard that it was an "interesting guess". Naturally occurring biomolecules in organisms have specific chirality, that is, biomolecules are right-handed and left-handed. The mystery of the origin of chirality of biomolecules has been an unsolved scientific problem since the discovery of chirality in the 19th century. One of the interesting conjectures is whether there is a mirror biological system in the universe, or whether it is possible to artificially create a mirror biological system in the laboratory.

Based on his interest in this issue, Zhu Ting thought of synthesizing mirror biological system in the laboratory from the central principle of constructing mirror version. However, this non-consensus frontier exploration has made Zhu Ting encounter a problem: it is difficult to get financial support from competitive projects.

Similar problems are also the dilemma faced by many scientists exploring frontier fields. For example, when another researcher applied for an original project named "Research on Key Technologies of Learning Parts", because of its originality and high risk, most evaluation experts were skeptical about its feasibility, so the project was not funded.

In view of the fact that original research is non-consensus, easy to fail and difficult to obtain project funding, the Natural Science Foundation of China has set up an original exploration plan project since 2020, aiming at funding original research from 0 to 1. The research content is put forward by the applicant himself, regardless of the field or direction, and only needs the recommendation of two influential peer experts at home and abroad. After the relevant departments pass the examination, they can get funding for 1-3 years, and the annual funding intensity does not exceed 1 million yuan, so as to solve the problem that it is difficult to obtain financial support for original research through conventional channels.

Zhu Ting’s project was supported by the original exploration plan. With the support of the project, the team used multidisciplinary means such as chemistry and biology to construct a mirror biological system with the opposite chirality to natural biomolecules. At present, they have initially realized the process of mirror nucleic acid replication, transcription and reverse transcription in the mirror center rule, and developed technologies such as mirror DNA information storage and directed evolution of mirror nucleic acid.

Similarly, the original topic of "Research on Key Technologies of Learning Parts" has also passed the evaluation of the exploration project. The evaluation experts regard the originality of research ideas and the leading of expected results as the primary evaluation criteria, and the requirements for feasibility are weakened in the evaluation points. In the end, the project was unanimously approved by the conference review experts.

It is understood that in the future, the Natural Science Foundation of China will also accelerate the establishment of a subversive and non-consensus basic research topic discovery mechanism. For example, the recommendation application mechanism is implemented to support reputable experts, institutions or managers to directly recommend projects, so that scientists with ideas, abilities and courage to innovate can be supported and the sense of responsibility and accomplishment of recommenders and recommending institutions can be enhanced.

Exploration is carried out everywhere. In 2021, Shanghai issued "Several Opinions on Accelerating the High-quality Development of Basic Research", and put forward the institutional innovation of "Special Zone for Basic Research", which made scientists dare to try and rush. The Shanghai municipal government invests 20 million yuan in each special zone unit every year for five years; The pilot units will jointly invest in the proportion of funds of not less than 1: 1. Xu Xiaochuang, deputy dean of the Institute of Science and Technology of Fudan University, said that the Basic Research Special Zone has provided relatively sufficient resources and a more secure environment for encouraging young researchers to venture into the basic research no-man’s land.

A light sail aircraft is developed, which uses high-energy laser to push the light sail with a thickness of 100 nanometers and an unfolded width of about 10 square meters, and accelerates the aircraft to 20% of the speed of light and flies to the nearest star system in the solar system-Alpha Centauri. Fan Xu, a professor of aeronautics and astronautics at Fudan University, was deeply attracted by the scenes in this science fiction novel. After the basic research special zone plan was launched in Fudan, Fan Xu learned that the plan encouraged young researchers to venture into no-man’s land, and projects with high risk of failure might be selected, so he declared the project "Structural Stability and Intelligent Regulation of Aerospace Optical Sail Film" and successfully established it. Fan Xu received 2 million yuan from Shanghai and supporting scientific research funds from Fudan University. With the long-term and stable support of the government and universities, Fan Xu has made a lot of progress. Recently, the research results of Fan Xu’s research group were published in Physical Review Express and reported in the "Research Highlights" column of Nature magazine.

The relevant person in charge of the Ministry of Science and Technology said that the next step is to reform and improve the project formation mechanism, explore the discovery and proposal mechanism of original scientific problems facing the forefront of the world’s science and technology, establish a support and management mechanism for non-consensus projects and subversive technologies, further increase investment in basic research, optimize the investment structure, and increase long-term and stable support for unpopular disciplines, basic disciplines and interdisciplinary disciplines, so as to provide better services for scientific researchers to think calmly, concentrate on research and devote themselves wholeheartedly, and support and encourage the majority of scientific and technological workers to be innovative.

Establish a long-term mechanism for concise problems

"To solve the’ stuck neck’ problem, we need to attach great importance to concise basic research scientific problems. In addition to relying on the interests of scientists for free exploration, we should also establish a mechanism for concise scientific problems in light of major national needs." Xu Zongben thinks.

First, give full play to the enthusiasm of scientists, especially strategic scientists, to concise key scientific issues."Strategic scientists play an important role in identifying and refining key scientific issues in basic research. They often have high academic attainments, can build bridges between multiple disciplines, and are good at identifying new research directions and potential scientific breakthroughs. " Yang Jinlong, academician of China Academy of Sciences and vice president of China University of Science and Technology, thinks.

Xu Zongben believes that, first of all, by establishing mechanisms or management norms, it is clear that concise scientific issues should be regarded as the duty of strategic scientists; Secondly, a special research project on concise problems can be set up to support strategic scientists to carry out research aimed at concise scientific problems; Furthermore, establish and improve the incentive mechanism, and give some forms of recognition and reward to scientists who have condensed out major scientific problems.

Second, concise organized scientific questions. The world has entered the era of great science, and the degree of organization of basic research is getting higher and higher, and the influence of system guarantee and policy guidance on the output of basic research is increasing. To condense key scientific issues from major strategic needs, it is also necessary to strengthen the organization at the national level and give full play to the advantages of institutionalized and concise issues.

"For the key scientific issues of basic research in strategic industries and major engineering fields, the government and research subjects should play a leading role and explore the establishment of a key scientific issues concise mechanism." Mu Rongping, director of the Innovation and Development Research Center of China Academy of Sciences, thinks.

Dong Guoxuan, executive deputy director of the Department of Mathematical Physics Science of NSFC, introduced that the Department of Mathematical Physics Science of NSFC is exploring the establishment of a collection mechanism for cutting-edge scientific questions, and guiding researchers to carry out basic research around the major needs of the country by giving play to the strategic advisory role of high-level experts and the functions of academic exchange platforms such as the "Shuangqing Forum". For example, in-depth communication with China Academy of Engineering Physics and other industry departments, investigation of major engineering projects, major needs in the main economic field, etc., to explore the key basic scientific problems behind them; Extensive contact with the first-line experts and scholars related to the scientific problems preliminarily condensed by the department, and organization of regular systematic seminars and irregular special seminars. Focusing on the preliminary concise scientific problems, we will further sort out the fields and directions involved, clarify the core problems that need to be broken through, the possible technical methods and the situation of the talent team, and constantly clarify the key scientific problems and the scientific problems that are expected to make breakthroughs, so as to provide decision-making reference for the subsequent publication of guidelines and funding by the Natural Science Foundation of China.

Scientific problems often involve multiple disciplines, and interdisciplinary exchanges and cooperation can help researchers understand and solve problems from different angles, which will lead to more major breakthroughs."Therefore, the competent department of science and technology should build a multi-disciplinary cross-research platform and encourage concise problems from cross-disciplines." Yang Jinlong said.

Third, create a scientific research environment that is conducive to finding key issues and tackling difficulties. The more significant the breakthrough, the higher the possibility of failure. Because of the fear of failure, the "courage" of researchers will also become less, and it is more difficult to judge whether a problem is a scientific problem. In particular, young researchers lack confidence in how to raise high-quality scientific questions.

"It is necessary to create an open and encouraging research environment to stimulate the curiosity of researchers and make them more willing to explore the unknown and propose and solve key scientific problems. It is necessary to further optimize the evaluation methods of talents and improve the enthusiasm of young researchers for concise original scientific problems. " Yang Jinlong said.

(Outlook, No.29, 2023)

Article source: https://h.xinhuaxmt.com/vh512/share/11593236? d=134b23a&channel=weixin

Yao Chen brand-new charm photo

Retro and enchanting show slender legs

　　Yao Chen showed off his true colors of fashion and shot the latest spring and summer advertisements of a brand. Under the creation of the famous image master Sean K, this group of fashion blockbusters named "Thinking of Morning in Spring and Summer" respectively show the retro elegance of the court and the charm and mystery of the Woods in the early morning. Yao Chen’s strong plasticity makes him very satisfied: "The beauty displayed by Yao Chen is very unique. Apart from the temperament in appearance, it also permeates its inner vitality."

"Thinking of the morning in spring and summer" highlights the charm of the morning.

　　Sean K, an image master who has designed images for many stars such as Maggie Q and just made an image design for the movie love city, creates spring and summer styles for Yao Chen to show two different morning feelings, indoor and outdoor.

　　The shooting theme "Thinking of Morning in Spring and Summer" is also a response to Yao Chen’s name "Morning" and her image like the morning light. As the saying goes, a year’s plan lies in spring, a day’s plan lies in the morning, and "Morning" represents the morning and is a new beginning of a day. This advertising shoot hopes to make people feel the fashion charm induced by the visual elements such as morning light, dawn and dawn in spring and summer through Yao Chen’s personal characteristics, so as to show the new look of high fashion in spring and summer.

　　Summer of the Band is a hit. In the three months since the program was broadcast, 70,000 netizens rushed into Douban and scored 8.7 points for it. Baidu’s search index peaked at over 845,000, which was basically the highest among variety shows in the first half of the year. In the first 11 issues of the program, a total of 233 hot search lists were occupied in the whole network; It also produced more than 14,000 media reports … … All these data show that in this summer, the bands conquered the audience with musicality and personal charm.

　　Summer of the Band really ignited this "summer". Recently, the producer Ma Dong, the chief producer Judith Mou, the band representative Shen Lihui, the founder of Modern Sky, and the band representatives attended several forums, which let us know more stories before and after the show and the changes brought to too many people.

　　Reveal the past

　　Xu’s two "soul tortures" won Shen Lihui.

　　A year ago, Ma Dong and Judith Mou approached Shen Lihui, the founder of Modern Sky, and said that they wanted to make a variety show of bands and invited the signing bands of Modern Sky to participate. At that time, Xu conquered Shen Lihui with two "soul tortures": "First, do you believe in the resources of iQiyi’s S+ level? Second, do you believe in Miwei Media? " The two sides finalized the cooperation within ten minutes. With the help of Shen Lihui, Xu got in touch with music institutions such as Taihe and Street Sound, and by the way, he also settled the broadcasting platform iQiyi.

　　In Summer of the Band, the importance of Shen Lihui and the modern sky is obvious. Among the 31 teams participating in the competition, there are five bands, including New Pants and Painful Yang, which belong to Modern Sky. Half of the top seven programs are from Modern Sky, and New Pants and Painful Yang, the top two of HOT5, both signed contracts with Shen Lihui.

　　When you find Shen Lihui, you actually find the key to the band.

　　Respect works and highlight musicians’ personality.

　　In Ma Dong’s memory, during the recording of the program, "all kinds of accidents happen every day". Comparing the differences between idol programs and band programs, Judith Mou said, "If I do idol programs, I may have more control over myself. However, when doing band programs, we must always remind the planning team to collect some, because the band’s energy is too great, and the musicians are very individual. All we can do is give advice, and every band will communicate when choosing songs. "

　　Chen Hui, the lead singer of the Face Band who participated in the competition, said, "We refused to be on the show before. I met my third brother (bassist Ou Yang) several times, and I felt that we would not be in danger when the time came, but we had integrity. We were actually the last to join the show. " Chen Hui admitted that the reason why he agreed to participate in the competition was moved by Miwei Media. "Summer of the Band completely broke the contents of the reality show, that is, it highlighted the music and showed great respect for the personalities and works of all musicians. This is the best place for the program."

　　Of course, the running-in between the two sides is also skillful. One of the keys is that "80% of our band program directors are girls." Judith Mou said.

　　Chen Hui’s experience is, "A 20-year-old girl tells you, ‘ Tran Huy Nang can’t change another song, this one really can’t stand it ’ . We will change the song immediately. "

　　Reveal the status quo

　　"Do you know how much Peng Lei earns a year?"

　　In China’s music ecological environment, it is a commonplace topic that independent musicians have a hard life. Many people think that the band is in a worse situation. However, when "Summer of the Band" dragged these bands who "cherish integrity and refuse business" to the public, people found that there was a big gap between the real situation and the imagination.

　　"After about three episodes of the program, a girl I haven’t contacted for many years suddenly transferred 10,000 yuan to me on WeChat, ‘ Please be sure to give it to Peng Lei, he is too difficult. ’ I replied, ‘ Do you know how much he earns a year? ’” Peng Lei’s new pants band has signed a contract with Modern Sky for 22 years. "The band has a fixed income to participate in the music festival. Before" Summer of the Band ",New Pants had a performance of 400,000 and admired 450,000." Shen Lihui once posted an account in an interview with Guiquan. "There are 300 music festivals in China a year, and (the band) sings 20 times, with an annual income of nearly 10 million; Livehouse, which is divided into box offices, plays 50 performances a year. If a ticket costs 200 yuan per game, 1,000 spectators will be 200,000. " After taking part in the program, the appearance fee of mourning did not go up, but New Pants probably went up by 12%. Shen Lihui believes that these two bands have already started from a very high level. The most direct change brought to New Pants by participating in the program is the increase in the number of fans. Halfway through the show, the new pants band was 880 thousand short of millions of fans. By the end of the show, their fans had exceeded 1.15 million.

　　In Judith Mou’s words, New Pants went to the show with admiration, "It is most important that they have fun". In the "summer", I am afraid that young bands like Hedgehog Band, penicillin, click#15, Fruit VC and Jiulian Zhenren who have been suffering for many years have benefited the most.

　　Although fruity VC was eliminated in the first round, lead singer Liu Zitao said, "At this time of last year, we had an average of three performances, and this year we have seven, and the number has really improved"; Liu Jin, convener of Indie Works, said that the commercial prices of its branded bands such as Hedgehog and click#15 have increased more than 10 times on the original basis; "Summer" made Mr.Miss’s fame soar geometrically, the number of jobs increased greatly, and his income increased slightly.

　　Variety is moving closer to valuable music.

　　For the faces who are at the top of the band’s food chain like "New Pants", going on the show mainly brings spiritual satisfaction. "Many people saw us and joined us in Weibo, and then they will come wherever we perform. We touched ‘ Summer ’ The light is not only us, but many people listen to the songs of the previous era and even listen to the bands of that era to feel that era because of us. I think this is meaningful. "Chen Hui said.

　　At the same time, Chen Hui also believes that "summer" is stained with the light of the face. "I think the face band may make" Summer of the Band "more upscale." Shen Lihui agrees with this statement of mutual fulfillment. "There is no contradiction between variety and music. Take ourselves as an example, because ‘ Fast man ’ Singing "Miss Dong" gave us a bigger spread point. Later, ‘ Good voice ’ "Nanshan South" was sung again, and the program group wanted to invite Ma Di (the original singer) to sing with the students. As a result, he would not go anyway. "

　　Shen Lihui said, "At least seven or eight variety shows are related to original music this year. When variety shows are leaning towards original music and moving closer to truly valuable music, there are not so many contradictions between the two, which is a general trend. "

　　Questioning the future

　　For the people with the strongest purchasing power or for young people?

　　Why is Summer of the Band popular? Many people think that its success can’t be separated from two reasons. First, it found a good band, and second, it caught the silent middle-aged people. Some people who don’t watch variety shows began to watch variety shows, and some people who don’t listen to rock music began to listen to rock music. However, the latter point may not be consistent with Ma Dong’s idea. "I don’t understand what a circle is. From the perspective of customer service, marketing and market positioning, everything should have this strong awareness — — To serve more people. In our hearts, Miwei has always been a targeted content production organization serving young people, targeting people aged 18-35, that is, the people with the strongest overall purchasing power. "

　　He took Miwei Media’s fist product "Qi Pa Shuo" as an example. "In the first season, our general director was 25 years old, and by the fourth season, he was almost 30 years old. So did the audience who accompanied us all the way down. They were our iron fans. They asked the program to be deeper and more philosophical, but most young people didn’t buy it.

　　"So in the fifth season, we put down these iron powders — — Put their opinions aside. We think we should still serve people aged 20-25. In the first season of Qipa Shuo, they were still watching Happy Camp. At that time, they were 15 years old and were not bothered by love, workplace, relationship with their parents and many social factors at all. By the time they were 20 years old, when he began to worry, the fifth season of Qipa Shuo might help these young people. As a result, the traffic data in the fifth quarter of "Qi Yu Shuo" has more than doubled compared with the fourth quarter. "

　　This strategy will also be used in the second season of Summer of the Band. "Maybe the first season of" Summer of the Band "today touched the memories of many people in their 30s around me. But I said what the goal of the second season is to be younger and let the band resonate with more young people. On this basis, we believe that what really touches people is the content itself, not what you originally called market positioning and direction. "

　　Can it awaken the enthusiasm of middle-aged people for music festivals?

　　Serving young people may be more urgent for the band. "In the past, we never looked at the data, just follow what we like, but we occasionally looked at the data in the last two years." Shen Lihui introduced that strawberry music festival can sell about 1 million tickets offline every year.

　　How old is the strawberry music festival? The data shows that about 80% of the audience at the peak of Strawberry Music Festival are 19 years old, 18-mdash; 20-year-olds account for nearly 80%-90% of the body mass, and about 75% of them are girls. The mainstream audience of MDSK Music Festival dominated by Hip-Hop is younger — — Seventeen years old.

　　"The audience at the festival is really young. Foreign music festivals can see many people aged 40 and 50. China is completely different. When China is 30 and 40 years old, life is completely different. This is a topic we have to think about. " Shen Lihui said.

　　So, did Summer of the Band awaken the middle-aged people’s enthusiasm for music festivals? Shen Lihui replied, "In terms of the number of the whole music festival, there may be a big or small increase. In terms of the ticket sales speed of the music festival, we found that this program will be faster later, but for the whole music festival, there is not such a big change, indicating that many people have not turned into action."

　　Text/Reporter Zuwei Coordinator/Man Yi

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Walking into the story behind business

Source: Blizzard China official Weibo

Over 500,000 players call overnight.

Writing/Meng Huiyuan

Editor/Li Jinlin

Typesetting/Annalee

In recent days, the game circle’s "Xi Fei returned to the palace" drama began.

On April 10th, Blizzard officially announced that it had reached an agreement with Netease to return to the China market, and vividly interpreted what it meant to be "divorced for nearly a year and a half, and it was better to return home".

At the beginning, when "wrangling" happened, Blizzard and Netease blamed each other, and the scene was once very ugly. Now, with Hershey, Blizzard and Netease can sit together again and discuss the compensation benefits for players. Of course, judging from various signs, the combination of game manufacturers is not only the need of their own development, but also the entanglement of interest exchange.

But no matter what kind of consideration, the behavior of the game company, only the players are finally injured.

Abandoned veteran player: I can’t stop cursing and can’t let go.

After Blizzard officially announced that its games will begin to return to the domestic market in the summer of 2024, netizens were excited for a while, and the excitement was comparable to that of the New Year.

Some people recall the past and want to relive the beauty of the game time: "I miss the vegetable garden on my mid-mountain, I miss whether my sunflower has eaten well, whether the song can be sung, and whether it will only be sung to me. I miss my hearthstone Tianma, which is healthy and unhealthy, and I will ride it to soar in the sky and travel all over Azeroth."

Some people care about the gains and losses, urging the players to pay compensation during the suspension period: "It is a good thing to return, but there are also some concerns to be raised here. For example, during the suspension of service, the store tokens and the monthly and annual rewards of the store; Rewards, prestige, illusion, etc. that are often missing in various activities (holiday activities) and weeks during the period of stopping taking medicine; The pvp season rewards that were missing during the suspension period, etc. The catch-up mechanism after the new service. If the above content is not handled well, the reopening of the national service is also the carnival of the studio. "

Others scolded from the beginning to the end, claiming that the most innocent players were gamers: "At that time, one person acted as if he didn’t need China players at all, and the other person said that the other party wanted our information to touch the bottom line. What does it mean to make up now? What is not the bottom line is not as important as money. "

Game players are all in phase.

Qin Zhen, a veteran Warcraft player, thinks that all the seemingly opposing voices on the Internet are understandable. "For example, the game World of Warcraft is basically a lot of youthful memories of the post-80s and post-90s. For this typical emotional game, the more people scold it, the more they love it. Moreover, scolding it is also afraid that it will abandon domestic players again. It’s a fatal blow that memories of youth, who has spent so many years, said no, no, no,no. "

"Imagine that one day Jay Chou collapsed and all the songs could not be heard. Can you accept it as an iron powder?" Qin Zhen told Zinc Scale that one of the most popular sayings among players now is: "Don’t forget that players are just victims of Microsoft and mobile violence". The point that makes everyone unhappy is that "the game company acts to let the players pay the bill. But the problem is that the player is innocent! " .

Obviously, at the beginning, Blizzard and Netease suddenly got divorced, which caught the players off guard. However, it seems sincere to see all kinds of promises and actions made by Blizzard officials after their return.

The discovery of zinc scale has been clearly mentioned in "Try to heal, then recover excessively-a letter to the national service Blizzard gamers", "When the server is turned on, we will ensure that your account data is completely preserved", directly feeding the players who are willing to return. A reassurance.

In addition, when Netease is recruiting for Blizzard Games, the released job requirements can also be seen as additional requirements such as "arranging sincere compensation content when the server restarts" and "fully understanding the game content during the suspension period, and arranging appropriate operational content to help players regain the opportunity to obtain these contents as much as possible".

These actions have made many Blizzard players who are "outspoken" consciously wait for the specific opening time. By the time the zinc scale was published, 525,000 people had reserved World of Warcraft. "Anyway, I have already made an appointment. The new’ cake’ drawn by the game company is delicious. Wait until I taste it first." Qin Zhen said so.

Looking at the market, Blizzard can’t let go of millions of players.

From November 2022, Blizzard announced that it would break up with Netease, and on April 10, 2024, Blizzard officially announced that it would return to cooperate with Netease again. Blizzard, which had made a high-profile announcement to withdraw from the China market, also chose a high-profile return after nearly a year and a half of absence (Blizzard’s Battle.net server in China was officially closed on January 24, 2023).

In fact, looking back, the reason why Blizzard and Netease "divorced" has been inconclusive.

At that time, it was rumored that the cooperation conditions proposed by Blizzard were harsh, requiring Netease to develop other IP mobile games for global distribution, but Netease was not allowed to share the proceeds except China, and Netease was required to provide a deposit and two-year advance payment. In addition, Blizzard also wants to control all intellectual property rights and data control for China players.

The statement issued by Blizzard said, "Because Netease has not reached a renewal agreement that conforms to Blizzard’s operating principles and promises to players and employees". In this regard, Netease said, "The conditions put forward by Blizzard are harsh, and it is impossible to reach an agreement on some key terms involving sustainable operation and the core interests of China players."

In other words, the core interests of the two companies are inconsistent, and cooperation will naturally not continue.

Although we can’t cooperate for the time being, the China market really smells good. After all, Activision Blizzard mentioned in the financial report of the third quarter of 2022 that the blizzard works jointly launched with Netease in Chinese mainland contributed about 3% of Activision Blizzard’s total revenue. According to the report of the new knowledge of the game, if the blizzard part is taken out independently, the "3%" here is equivalent to 13.5% of the revenue in 2022, equivalent to about 1.603 billion yuan.

Mike Ybarra, president of Blizzard, also said in an interview with the media: "There are millions of players in Chinese mainland who love Blizzard games, and everyone in Blizzard wants to make sure that they can play our games. We are a global company, and I hope Blizzard games will spread all over the world, including Chinese mainland. Therefore, when we make progress, we will evaluate this and see what will happen. "

The opportunity of "remarriage" appeared in October 2023, but this time the main body of cooperation with Netease changed from Blizzard to Microsoft.

According to a number of media reports, shortly after Microsoft officially acquired Activision Blizzard, the parent company of Blizzard Entertainment, for about 68.7 billion US dollars, it began to renegotiate the return of Blizzard’s national service with Netease, and it was basically finalized in December last year that it would re-cooperate. One of the clear clues is that on December 20, 2023, Netease Great God platform re-launched the World of Warcraft community.

Blizzard officially announces return

Anyway, now the boots have finally landed successfully. Even though we broke up with Netease, on the basis of cooperation for more than fifteen years in the past, this wonderful drama of reconciliation after breaking up always gives people an unexpected but reasonable feeling.

On the one hand, it is the version number problem. Blizzard’s whole family has a total of 12 version numbers registered under Netease’s name. If Blizzard changes its agent, it is necessary to reapply for the version number after the game stops serving, and the number of imported version numbers is more scarce than that of domestic games. On the other hand, it is a physical server. Even if the agent is changed, Blizzard has to get back the historical user data, which is now in Netease’s hands.

Therefore, in the eyes of many people in the industry, Netease has almost become a necessary option for Blizzard’s return, and the release of cooperation news only confirms their judgment.

Netease, the "pick-up man", laughed?

From Netease’s perspective, it was very ugly when we broke up with Blizzard.

Netease once fiercely countered in an official statement, "Blizzard’s proposal is outrageous, inappropriate and not in line with business logic", calling it "overconfident" and "take whatever you want, ride a donkey to find a horse, and get divorced". Netease canteen has also launched new dishes "Blizzard Green Tea Rape" and "Blizzard Green Tea Small Pacai", directly playing with stalks to insinuate Blizzard.

But once again, Netease is willing to actively strive for it.

Thanks to the help of mobile games such as Egg Party and Going Against the Water, and the stable performance of Fantasy Westward Journey, Netease’s game business revenue reached 81.6 billion yuan in 2023, up 9.4% year-on-year, accounting for 78.8% of the total revenue. This achievement made Netease offset the impact of its breakup with Blizzard in early 2023, and also drove the annual revenue to pass the 100 billion mark in one fell swoop.

However, the competition in the game industry in the domestic market is fierce. Take the Egg Party, which Netease values most, as an example. Although it has brought it a lot of revenue, the Egg Party is often caught in the whirlpool of negative public opinion of "inducing recharge" and "minors paying a large amount". At the same time, the same type of game "Yuan Meng Xing" created by Tencent’s late arrival has performed well, which has also brought a lot of pressure on the business performance of "Egg Party".

However, with the World of Warcraft, Hearthstone, Warcraft, Watching Pioneer, Diablo and StarCraft, and other games under Blizzard, they began to return to the Chinese mainland market one after another this summer. Netease can not only gather the hearts of a wave of old players, but also continue to rely on these classic games to increase their profitability, and can look forward to transforming these online games IP into mobile games IP later (Netease and Blizzard jointly produced the mobile game Diablo: Immortality before the "breakup", and the game performed well).

Blizzard game family barrels will return one after another.

In this way, after the second cooperation, Blizzard may make a small profit, but Netease will definitely not lose money. According to the latest report released by JPMorgan Chase, the re-cooperation between Netease and Blizzard is expected to bring 3% to 4% of the online game revenue of Netease.

What’s more, Microsoft also reached an agreement with Netease to try to bring new Netease games to Xbox and other platforms.

In this regard, Zhang Yi, CEO and chief analyst of Ai Media Consulting, said in an interview with Securities Daily that Netease also needs to increase its overseas revenue share. Microsoft promotes Netease games to log on to Xbox, which can give overseas players more opportunities to understand Netease’s game products. It is very important to enhance Netease’s brand influence and market share in overseas markets, and it is also an easy shortcut for Netease.

Generally speaking, the re-cooperation between Netease and Blizzard is not only the best choice made by them from their own personal perspectives, but also a win-win "commercial marriage".

END

Menghuiyuan

Email: coopert@163.com.

Introduction: You can talk about poetry and distance, and you can also talk about tea and streamer.

Focus areas: streaming media, Internet medical care.

Zinc scale

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A few days ago, Jiang Ge learned from the official that the pre-sale was officially opened. The pre-sale price started at 169,800 yuan, and the new car will be officially listed on September 23. Shangjie H5 is a combination of Huawei’s leading intelligent technology and SAIC’s profound car-making heritage. Its appearance is simple and atmospheric, its space is spacious and practical, its battery life meets the needs of the whole scene, and it is equipped with HUAWEI ADS 4 auxiliary driving system. According to the latest official data, Shangjie H5 opened a one-hour pre-sale order and exceeded 25,000 units.

In terms of appearance, the new car adopts the closed front face of new energy vehicles, and the latest brand logo is hung in the center of the front face. The roof is equipped with a laser radar, and the new car is also equipped with a luminous logo and a smart blue light. The overall appearance is full of technology.

From the side of the car body, the overall lines of the new car are relatively smooth, and the traditional door handle is adopted instead of the popular hidden door handle design. In terms of body size, the length, width and height of the new car are 4780/1910/1657 (1664) mm.

When we arrive at the rear of the car, we can see that the design of the rear of the new car also adopts simple design techniques. At present, the popular through-type taillight group, and the central part of the taillight is also equipped with the Shangjie brand logo.

In terms of interior, the new car adopts the popular minimalist design style, creating a fashionable and warm interior atmosphere. In terms of specific configuration, the front row of the new car is equipped with a liquid crystal instrument and a large-size floating central control panel. In addition, it is equipped with three flat-bottomed steering wheels, a wireless charging panel for mobile phones and a panoramic canopy.

The rear space looks extremely spacious and the seats look very comfortable. In addition, we also see that the rear row of the new car is not only equipped with a central armrest, but also provides an entertainment screen.

?

In terms of power, the new car offers two options: pure electricity and extended range. The pure electric version is equipped with a battery pack with a capacity of 80kWh. The CLTC has a pure battery life of 655 kilometers and a comprehensive power consumption of 13.4kWh per 100 kilometers. The extended-range version has a pure battery life of 235 kilometers, a comprehensive battery life of 1360 kilometers and a comprehensive fuel consumption of 4.44L per 100 kilometers.

　　BEIJING, July 30 (Xinhua)-Recently, the website of the State Railway Administration released an announcement on the investigation and handling of the K596 passenger train collision with the operator on the "6.4" Lanzhou-Xinjiang line, which pointed out the suggestions for handling the units and personnel responsible for the accident: 21 people were given disciplinary sanctions, and the judicial organs have taken compulsory measures against 3 people.

　　The details are announced as follows:

　　I. Basic information of the accident

　　1. Overview of the accident

　　At 5: 18 on June 4th, 2021, Jinchang Workshop of Wuwei Works Section of China Railway Lanzhou Bureau Group Co., Ltd. carried out line mechanical maintenance work on the down line between Yushi and Jinchang Station of Lanzhou-Xinjiang Railway. Due to the temporary failure of tamping the stabilizing car, when the person in charge of the operation organized the workers to transfer to cross the railway line, the cross-line personnel collided with K596 passenger train, resulting in 9 deaths.

　　2. Overview of the accident unit

　　China Railway Lanzhou Bureau Group Co., Ltd. has 16 trunk lines including Baolan High-speed Railway, Lanxin Passenger Dedicated Line, Yinxi High-speed Railway, Longhai High-speed Railway and Lanxin High-speed Railway, and 4 other branch lines, with a business mileage of 6,052 kilometers and 41 transport stations. Wuwei Works Section is its subordinate transportation station, and the line in the accident zone is maintained by Jinchang Line Workshop, a workshop under Wuwei Works Section.

　　3. The accident happened

　　According to the maintenance plan, there are two tamping stabilization vehicles working together in this maintenance operation, and the mechanical maintenance operation is carried out from east to west from K361+850 and K364+500 respectively.

　　At 2: 54 on June 4th, Zhang, deputy director of Jinchang Line Workshop in Wuwei Works Section, as the operation leader, organized the workshop participants to hold a preparatory meeting for maintenance operation, and deployed the maintenance operation organization plan and division of labor. A total of 5 employees and 18 laborers from Wuwei Works Section participated in the mechanical maintenance operation at K361+850, and Zhou was appointed as the shift leader. Because the operation area is in the curve and poor communication area, the protector responsible for the protection of the operators is adjusted to the middle protector, and the protector responsible for the emergency group is adjusted to the protector responsible for the protection of the operators.

　　At 4: 20 on June 4, according to the registration request of the station liaison officer of Wuwei Works Section, station attendant of Jade Station applied to the train dispatcher, who issued a dispatching order, blocked the downlink between Jinchang Station and Jade Station from the time of receiving the order, and allowed Wuwei Works Section to carry out line mechanical maintenance at K360+000 to K368+000, and the maintenance was completed at 7: 22.

　　At 4: 38 on June 4th, Zhang, the person in charge of the operation, led the workers to enter the protective net from the operation door on the side of K361+900 uplink, crossed the uplink and downlink, and walked along the shoulder to the K361+850 operation site.

　　At 4: 48 on June 4th, the tamping stabilizing car was moved from Jade Station to K361+850 according to the operation plan.

　　At 5: 04 on June 4, the tamping stabilized vehicle failed to continue its operation due to the oil leakage of the accumulator.

　　At 05: 09 on June 4th, the resident liaison officer informed the on-site guard that the passenger train K596 was predicted to pass the Jade Station at 05: 10.

　　At 5: 15 on June 4th, Wang, the site protector of tamping stabilizing vehicle, confirmed that he had received the approaching information of passenger train K596 twice.

　　At 5: 16 on June 4th, it was confirmed that the fault of the tamping stabilization vehicle could not be repaired and the operation could not be continued. The person in charge of the operation, Zhang, issued an instruction for the operators to transfer to the operation site K364+500, arranged for the shift leader, Zhou, to lead 15 operators to cross the uplink and downlink lines, and went out of the protective net from the operation gate K361+900 to take a bus to K364+500 to participate in the operation. Wang, the protector who originally followed the tamping stabilization vehicle for mobile protection, was appointed to be responsible for the transfer and crossover After that, the protector Wang and the shift leader Zhou led 15 workers to the shoulder of the road at the 5-meter position (K361+820) on the east side of the faulty tamping stabilization vehicle. During the preparation for crossing the line, the person in charge of the operation, Zhang, urged the crossing line three times.

　　At 5: 18 on June 4, Wang, who was in charge of the protection of the operators, was still jointly controlling the position of the K596 passenger train with the middle protector. In the case that the middle protector did not answer, he did not issue an order prohibiting crossing the line and did not stop the personnel from crossing the line. Zhou, the shift leader, blindly organized the cross-line personnel to cross the line without confirming whether the train passed. Because the lookout line was blocked by the faulty tamping and stabilizing vehicle, the crossing personnel did not see the approaching K596 passenger train before crossing the line. During crossing the uplink, they collided with the passing K596 passenger train, and nine workers died on the spot. Three workers have crossed the uplink, and the other three workers were blocked by the shift leader Zhou.

　　Second, the emergency response

　　After the accident, the co-driver of K596 passenger train, the vehicle attendant and the police immediately got off the train to check the scene of the accident. The driver immediately reported to Jinchang Station and called 120 and 110 for rescue and alarm. After receiving the report, the station immediately organized the police officers of Jinchang station police station and other relevant personnel to rush to the scene of the accident to carry out rescue work for the collision personnel. Confirmed by 120 medical staff, 9 people were killed and others were not injured. After on-site disposal, K596 passenger train started at 6: 43.

　　After receiving the accident report, China Railway Lanzhou Bureau Group Co., Ltd., the main person in charge led the relevant personnel to the scene of the accident for emergency and after-treatment work.

　　After receiving the accident report, China National Railway Group Co., Ltd. immediately rushed to the emergency command center to direct emergency rescue, and assigned a deputy general manager to lead a team to rush to the scene of the accident to guide Lanzhou Bureau Group Co., Ltd. to carry out emergency rescue, after-care treatment, safety and stability, and cooperate with accident investigation.

　　The main person in charge of Lanzhou Railway Public Security Bureau rushed to the scene of the accident, organized and dispatched 120 police officers, set up 8 working groups, and devoted themselves to on-site maintenance, exploration and after-treatment work.

　　After receiving the accident report, Lanzhou Railway Supervision and Administration Bureau immediately launched the emergency plan, and the main person in charge led the relevant personnel to the scene of the accident to guide the accident rescue, and set up an accident investigation team to carry out the accident investigation.

　　The Gansu Provincial Party Committee and the provincial government attached great importance to it, and assigned provincial government leaders to rush to the scene to guide Jinchang Municipal Party Committee and Wuwei Municipal Party Committee and Municipal Government to fully cooperate with the railway department to carry out the aftermath and family comfort and condolences.

　　The emergency management department sent personnel to the scene of the accident to guide the emergency treatment and accident investigation.

　　Iii. Casualties caused by the accident

　　Nine workers were killed and no one was injured in the accident.

　　Four, the cause and nature of the accident, responsibility identification

　　1. The direct cause of the accident

　　During the maintenance operation, the tamping stabilizing car broke down, and the direct causes of the accident were blind command, incomplete joint control, field protection failure and illegal crossing of the line during the transition and crossing of the line.

　　(1) The foremen violate Article 54 of the Law of People’s Republic of China (PRC) on Work Safety, Article 5 of the Regulations on Railway Safety Management and Article 3.2.2 of the Rules for the Safety Management of Railway Works (TZY [2014] No.272) "When crossing a bridge, crossing or crossing a line, they should ‘ Hand-to-hand, eye-to-eye, mouth-to-mouth ’ , do ‘ One stop, two looks, three passes ’ , it is forbidden to cross the line ",Article 6 of Labor Safety Card Control Measures for General Speed Railway of Public Works Department of Lanzhou Bureau Group Company (Gong ‘an Letter [2020] No.66):" It is forbidden to cross the line blindly without confirming the arrival of cars on this line or adjacent lines ",and Article 68:" Before the operators get on the road and cross the line, they should choose a place with good lookout conditions to cross the line ".When leading the operators to cross the line, there are no regulations.

　　(2) On-site guards violated Article 54 of the Law of People’s Republic of China (PRC) on Work Safety, Article 5 of the Regulations on Railway Safety Management and Article 24 of the Labor Safety Card Control Measures for General-speed Railways in the Public Works Department of Lanzhou Bureau Group Corporation (Gong ‘an Letter [2020] No.66): "The guards should concentrate on their work, look carefully, correctly display and use signal spare parts, and accurately grasp the train operation. Timely and clearly inform all the operation leaders and foremen of the advance notice of each train heading for the operation site, supervise the operators (machines and tools) to get off the train in time when starting, and so on. When knowing that the K596 train is approaching and the joint control has not been answered and confirmed to be safe, it has not issued an instruction to prohibit crossing the line and has not prevented the crossing personnel from crossing the line.

　　(3) The person in charge of the operation violates Article 54 of the Law of People’s Republic of China (PRC) on Safety in Production, Article 5 of the Regulations on Railway Safety Management and Article 19 of the Measures for the Safety Management of Railway Business Lines (Tieyun [2012] No.280): "The main duties of the person in charge of the construction are: to be responsible for organizing and directing the construction site, directing the on-site construction, arranging construction protection and confirming the conditions for releasing the train; Responsible for summarizing and analyzing the construction organization, progress and safety, and being responsible for the safety of the construction site ",etc., did not arrange safety precautions for crossing the line, did not comply with the on-site protection regulations, and blindly urged the transition personnel to cross the line.

　　2. Identification of the nature and responsibility of the accident

　　According to Article 11 of the Regulations on Emergency Rescue and Investigation and Handling of Railway Traffic Accidents (Order No.501 of the State Council) and Articles 10 and 49 of the Rules on Investigation and Handling of Railway Traffic Accidents (Order No.30 of the Ministry of Railways), this accident is a serious accident of railway traffic, and China Railway Lanzhou Bureau Group Co., Ltd. takes full responsibility.

　　V. Suggestions on handling the units and personnel responsible for the accident

　　1. Persons whose judicial organs have taken compulsory measures (3 persons)

　　Three people, including Zhou, the operator, Wang, the site protector, and Zhang, the person in charge of the operation, have been arrested according to law.

　　2. Give disciplinary action personnel (21 people)

　　(1) The secretary of the Party Committee and the chairman of China Railway Lanzhou Bureau Group Co., Ltd. were given administrative demerits.

　　(2) The deputy secretary of the Party Committee and the general manager of China Railway Lanzhou Bureau Group Co., Ltd. were given administrative demerits.

　　(3) The deputy general manager in charge of public works of China Railway Lanzhou Bureau Group Co., Ltd. was severely warned by the party.

　　(4) The deputy director in charge of overall work of the Public Works Department of China Railway Lanzhou Bureau Group Co., Ltd. was ordered to resign, and the administrative record was severely punished.

　　(5) The director of China Railway Lanzhou Bureau Group Co., Ltd., who is in charge of this maintenance operation, was removed from office and the administrative record was severely punished.

　　(6) The chief of the Safety and Quality Section of the Ministry of Works of China Railway Lanzhou Bureau Group Co., Ltd. was dismissed and the administrative record was greater than the punishment.

　　(7) The deputy chief of the Safety and Quality Section of the Ministry of Works of China Railway Lanzhou Bureau Group Co., Ltd., who is in charge of labor safety and protection, was dismissed and the administrative record was given greater punishment.

　　(8) The chief of the line section of the Ministry of Works of China Railway Lanzhou Bureau Group Co., Ltd. was dismissed, the probation period was terminated, and the administrative record was severely punished.

　　(9) The deputy secretary and section chief of the Party Committee of Wuwei Works Section of China Railway Lanzhou Bureau Group Co., Ltd. were removed from office, and the administrative record was severely punished.

　　(10) The party secretary and deputy section chief of Wuwei Works Section of China Railway Lanzhou Bureau Group Co., Ltd. were removed from office, and the administrative record was severely punished.

　　(11) The deputy section chief in charge of line maintenance in Wuwei Works Section of China Railway Lanzhou Bureau Group Co., Ltd. terminated the probation period and was severely warned by the party.

　　(12) The administrative record of the deputy section chief in charge of labor safety and protection in Wuwei Works Section of China Railway Lanzhou Bureau Group Co., Ltd. was severely punished.

　　(13) The chief of the security section of Wuwei Works Section of China Railway Lanzhou Bureau Group Co., Ltd. was dismissed from his post.

　　(14) The administrative record of the assistant engineer in charge of the safety section of Wuwei Works Section of China Railway Lanzhou Bureau Group Co., Ltd. was severely punished.

　　(15) The head of the line section of Wuwei Works Section of China Railway Lanzhou Bureau Group Co., Ltd. was dismissed.

　　(16) The administrative record of the deputy section chief of the line section of Wuwei Works Section of China Railway Lanzhou Bureau Group Co., Ltd. was severely punished.

　　(17) The line section of Wuwei Works Section of China Railway Lanzhou Bureau Group Co., Ltd. is responsible for the administrative demerit of the line maintenance engineer.

　　(18) The director of Jinchang Line Workshop in Wuwei Works Section of China Railway Lanzhou Bureau Group Co., Ltd. was dismissed.

　　(19) The General Party Branch Secretary of Jinchang Line Workshop in Wuwei Works Section of China Railway Lanzhou Bureau Group Co., Ltd. was dismissed.

　　(20) The deputy director in charge of Jinchang Line Workshop in Wuwei Works Section of China Railway Lanzhou Bureau Group Co., Ltd. was dismissed.

　　(21) The deputy section chief in charge of equipment of Lanzhou Works Machinery Section of China Railway Lanzhou Bureau Group Co., Ltd. was given an administrative demerit.

　　3. Suggestions on the handling of the unit

　　Instructed China Railway Lanzhou Bureau Group Co., Ltd. to make an in-depth inspection to China National Railway Group Co., Ltd.

　　Six, the problems exposed by the accident

　　1. The field operation standards are not implemented in place.The basic operation system of Wuwei Works Section is not implemented. First, the on-site protection personnel and foremen have a weak sense of safety, fail to implement the operating standards thoroughly, and fail to perform their duties as required. Second, the person in charge of the operation did not direct the operation according to the existing plan, and illegally changed the plan temporarily and changed the protection and shift personnel. Third, the abnormal emergency response was not in place. When the tamping stabilizing vehicle broke down and organized the transition and cross-line operation, the emergency response plan and safety precautions were not formulated.

　　2. On-site operation safety risk control is not in place.Wuwei Works Section did not carry out safety risk prediction in combination with the actual situation of the job site. First, no targeted measures have been formulated for the need to cross the uplink without working doors in the downlink. Second, the card control measures are not formulated in combination with the problem that the construction site is in a continuous curve section and the line of sight of safety protection is limited. Third, there are loopholes in the construction protection scheme, the joint control link is too complicated, the information transmission is lengthy, the intercom channel is busy, there are key traffic information missing, and the transmission chain is unstable.

　　3. Maintenance operation management is not in place.The relevant departments of China Railway Lanzhou Bureau Group Co., Ltd. and Wuwei Works Section failed to implement the maintenance operation standards of the business line organized by the workshop, and the on-site control was not in place, and the business guidance, supervision and inspection were not in place. Wuwei Works Section failed to organize safety education and training for laborers involved in the operation as required.

　　Seven, accident prevention and rectification measures.

　　In order to draw a profound lesson from the accident, draw inferences from others, effectively prevent and resolutely curb similar accidents, the following rectification measures and suggestions are put forward for China Railway Lanzhou Bureau Group Co., Ltd.:

　　1. Firmly establish the safety concept of safety first and life first.

　　We must conscientiously implement the spirit of the important exposition and instructions of the Supreme Leader General Secretary on safety production, adhere to the people first and life first, adhere to the red line consciousness and bottom line thinking, firmly establish the concept of safe development, effectively improve the political position, deeply understand the grim situation facing the current railway safety work, implement the main responsibility of safety production, strengthen risk judgment and hidden danger investigation and management, quickly reverse the passive situation of safety production, and resolutely curb the occurrence of similar accidents.

　　2. Deeply draw lessons from the accident and immediately carry out special rectification of business line construction.

　　It is necessary to draw a profound lesson from the accident, immediately organize the special rectification of the construction safety of business lines, benchmark the regulations in the whole process from the aspects of construction organization and leadership, construction scheme review, construction plan preparation and approval, safety agreement signing, personnel training, etc., comprehensively investigate the problems such as non-implementation of on-site operation standards, irregular organization, non-implementation of protective measures, illegal entry and exit during operation, strengthen the on-site supervision and control of cadres, give play to the role of scientific and technological means such as remote monitoring, increase supervision and assessment, and compact safety responsibilities.

　　3. Strengthen the construction safety infrastructure and improve the construction safety prevention ability.

　　In view of the problems exposed by the accident, scientifically analyze and judge the weak links in railway safety management, and make up for the shortcomings of on-site safety management by strengthening the means of "civil air defense, physical defense and technical defense" to improve the ability of on-site safety management and control. It is necessary to strictly carry out training for construction workers and management personnel in business lines in different levels and grades, strengthen the management and training of labor and employment, establish and improve the responsibility system of "self-control, mutual control and other control" for operation safety, and strengthen the safety monitoring and control of construction operations in key time periods, key lots and key links to ensure traffic, personal and construction safety.

　　4. Strengthen the daily management of business line construction and improve the rules and regulations.

　　It is necessary to improve the construction safety management system of business lines, implement the professional management responsibility of business line construction, improve the construction safety risk prevention and pre-judgment mechanism and abnormal emergency response mechanism, analyze and judge potential risks according to different construction characteristics, formulate emergency response plans, improve emergency response and risk prevention capabilities, and ensure safety.

The new M7 was a hit, and it won an order for 15,000 vehicles within 24 hours after the launch. You know, after many slaps, most car companies will not announce the order results within 24 hours or 72 hours after the press conference. Dare to let go of the fear of being beaten in the face in the future and announce the order results, which reflects the great confidence of the Helix team in this product. However, considering the conversion rate of orders, the order data is actually of little reference significance. What really makes sense is the first weekend after the press conference. A big order refers to an order that actually pays a deposit of more than 10 thousand yuan and can basically be converted into actual delivery. At the new product launch conference in autumn, Yu Chengdong revealed that the new M7 has been on the market for less than two weeks, and it will definitely exceed 20,000 units. The bright figures show that the new M7 will definitely become an explosion.

Address quoted in this article: https://www.eepw.com.cn/article/202310/451532.htm.

Some people think that the rapid explosion of the new model M7 is influenced by the light of Mate60 and Huawei, especially after the breakthrough in the production of 7-nanometer chips and the launch of Mate 60, Huawei’s voice volume is in full swing, and the new model M7 has achieved such good sales. This is only half right. To tell the truth, the new M7 is indeed exposed to the light of Mate 60 to a certain extent. After all, the cars in the world are sold in Huawei’s stores, and the huge number of stores brought by Mate 60 will inevitably increase the exposure of the new M7. But it’s as normal as your brothers and sisters in your work and life. If the hat of the great hero who broke out in the world of inquiry M7 is buckled on Mate 60, it is unfair and objective to the team of inquiry. You should know that mud can’t help the wall. If the new model of inquiry M7 itself doesn’t give strength, Mate 60 will shine again and will not shine on it.

Therefore, we still have to go back to the product itself to find the answer.

In the marketing of the new model M7, Huawei and Sailis team found three highlights to promote: safety, comfort and intelligence.

When I first saw the propaganda copy, the author smiled knowingly. Because, if you still have the impression, the author has analyzed the reasons for the misfire of the old M7. First, the test conducted by China Insurance Research Institute made consumers put a big question mark on the safety of the M7. Second, the wheelbase is too short to arrange three rows of space, and the comfort experience is greatly reduced; Third, despite Huawei’s brand aura, in terms of intelligence, the old M7 only has the icing on the cake of the HarmonyOS cockpit, but there is no high-end intelligent driving that high-end consumers are increasingly concerned about. In other words, the three highlights of the new M7 marketing-safety, comfort and intelligence-all have obvious shortcomings in the old M7 marketing.

Let’s start with safety. At the launch conference of almost every new car of BYD, the golden sentence that Wang Chuanfu, the head of BYD, said at the blade battery launch conference was later widely circulated in the industry-safety is the greatest luxury of new energy vehicles. In the new species of new energy vehicles, safety is mainly reflected in two aspects-body safety and battery safety.

For a rigid object that weighs two or three tons and can move at high speed, safety is a political correctness. From the sales volume of Volvo, safety is not the biggest persuasion factor when people buy cars, but from the peak drop of M7 sales volume of the old model, we can find that safety is definitely one of the biggest persuasion factors when people buy cars. After the resumption of trading, there are many reasons for the sales collapse of the old model M7. For example, the ideal L8 is really more amazing. For example, the test of China Insurance Research Institute directly destroyed the momentum of the M7. Therefore, the M7 500 million rejuvenation has put a lot of energy into the upgrading of body strength.

Image source: Huawei

The strength of the car body is closely related to the proportion of high-strength steel and the price of the car. For example, the high-strength steel of BYD’s Qin Plus DMI, which "subverts fuel, Qin rules the world", accounts for 52%, the high-strength steel of Audi A series accounts for 62%, the high-strength steel of LI accounts for more than 75%, and the high-strength steel and aluminum alloy of the new model M7 account for 80.6%.

As for battery safety, Huawei has taken advantage of its own cloud-side collaborative algorithm. Through the combination of local BMS and cloud BMS, it has prevented unburned, creating a good result of selling hundreds of thousands of cars in the world.

In terms of comfort, the author always thinks that changing three rows into two rows and six seats into five seats is a stroke of genius. It is indeed a little stretched to make three rows with a wheelbase of 2.8 meters, and it will inadvertently make the third row of passengers inferior. Since it can’t be arranged, it is simply changed to two rows, so that each seat can be arranged properly. As for other comfort upgrades, it is somewhat eclipsed in front of the 6-seat flying fairy.

Image source: Huawei

The biggest improvement in intelligence is, of course, the introduction of Huawei ADS2.0, a high-order assisted driving function that can be used on the structured roads of all cities in China at the end of the year.

Image source: Huawei

After a year’s market education and the efforts of major car companies such as Huawei and Tucki, consumers of models with a price range of more than 250,000 have gradually accepted and recognized the value of advanced assisted driving. In the high-speed scene, more and more consumers have liberated their hands and feet through high-speed NOA, and gained a more relaxed and comfortable driving experience. In this year’s market environment, if a mid-to-high-end vehicle does not have the ability or potential to assist driving in urban areas, it is basically difficult to achieve good sales performance. We can accurately capture this from the bleak sales of BYD Tengshi N7. It is also based on this judgment that the new model M7 decisively abandoned the third-party intelligent driving solution of Wen Yuan Zhixing and directly launched the "far ahead" Huawei ADS. It is precisely because at this stage, Huawei (and Tucki) have achieved a real lead in the field of autonomous driving, so this short board that Huawei has filled in on the new M7 has become its biggest highlight.

The first good quality is seeking truth from facts, dare to face problems directly, do not evade, do not evade, and get up from where you fell last year. The three shortcomings that users spit out have become the three highlights of the product.

The second quality is pragmatism, accepting the fact that the post-80s generation has become the mainstream consumer group in the mid-to-high-end automobile market, and carrying out targeted transformation and upgrading to meet the mainstream needs of this group. Compared with the driving experience, the post-80s generation, which has become a nanny or treasure mother, pays more attention to the elderly’s riding experience and children’s entertainment needs. The former needs a large space, which requires a spatial layout, and the third row needs to be changed into two rows. The latter needs color TV or flat panel. MagLink has achieved the front row control and linkage requirements while ensuring the rear row entertainment experience.

Image source: car home

The third excellent quality is flexible and decisive, conforming to the reality of market downturn and industry involution. Based on the current situation that the volume and sales volume of the industry have gradually declined in the past six months, we will decisively reduce the price and increase the distribution, and bring the dead old products back to life with sincere prices. Compared with the old model, the new model is 60,000 yuan cheaper, and 70,000 yuan cheaper than the ideal L7, the main competing model. Even if we have to reduce the suspension of 20,000 yuan on the basis of 70,000 yuan, it is also 50,000 yuan cheaper.

No car company has invested hundreds of millions of dollars and a lot of manpower and material resources to make a car, and does not want to achieve a good sales result. If it doesn’t meet the enterprise’s hope in the terminal market, there must be some problems in some aspects. What should we do to face the problems? What kind of answer should car companies give? At this time, it is a special test whether the car companies can make an effective resumption, accurately judge the problem and give targeted solutions.

After comparing the new and old questionnaire M7, we can realize that Huawei and Mercedes team are practical, pragmatic, flexible and decisive from its three highlights. This car is far ahead of intelligent driving, with a comfortable space of five seats, and the price has hit 250,000. Why not become a super explosion?

Nowadays, "the dispute of Chinese etiquette" has become a technical term. Whether it refers to the dispute between the East and the West in a narrow sense (1583-1742) or a series of historical facts that have almost run through the whole communication between China and the West since the Ming and Qing Dynasties in a broad sense, the "Chinese etiquette dispute" can be called a major event in the long history of cultural exchanges between China and the West. It is of great significance to the comparison, dialogue and communication between different civilizations in the world today, and its importance is beyond doubt.

On May 11, 2019, the first international workshop on the frontier research of "Chinese Etiquette Debate and Nakanishi Rei Studies" was held in the Convention Center of Shanghai Normal University. With the innovative way of "interdisciplinary dialogue and parallel research", the workshop gathered more than 30 experts and scholars at home and abroad to explore and expand the way of communication and dialogue between China and foreign countries.

The first international workshop on the frontier research of "China’s Etiquette Debate and Nakanishi Rei Studies" brought together more than 30 domestic and foreign experts and scholars from Fudan University, Wuhan University, Central South University, Institute of World Religions of China Academy of Social Sciences, South China Normal University, Anhui University of Science and Technology, Vassar University in the United States and other Chinese and foreign universities and research institutes. The workshop was jointly sponsored by Shanghai Comparative Literature Research Association, Li Xu Wenming Dialogue Research Center of Fudan University and China Language and Literature Innovation Team of Shanghai Normal University, and was specifically undertaken by the editorial department of Comparative Literature and World Literature, the national key discipline of Shanghai Normal University.

The opening ceremony of the workshop was presided over by Associate Professor Ji Jianxun, majoring in comparative literature and world literature in Shanghai Normal University.

Professor Cha Tsinghua, Dean of School of Humanities and Communication, Shanghai Normal University, and Professor Liu Yunhua, Head of Comparative Literature and World Literature, delivered speeches respectively. Dean Cha first warmly welcomed many experts and scholars from home and abroad, and then introduced the characteristics of Shanghai Normal University’s comparative literature and world literature from three aspects: continuity of development, interdisciplinary and cross-cultural education, and the fine tradition of paying equal attention to academic research and personnel training, and put forward valuable suggestions for the future of disciplines, which should not only seize opportunities, but also continue to improve modestly and cautiously. Professor Liu Yunhua further pointed out that the purpose of the discipline is to create a relaxed, pleasant and truth-exploring academic environment, and placed deep expectations on the future development of young scholars. At the same time, Liu Jiaoshou announced that he would take this meeting as an opportunity to prepare for the establishment of the "Interdisciplinary Dialogue and Parallel Research Center" of Shanghai Normal University.

The conference consisted of a keynote speech in the morning and two parallel workshops in the afternoon. Under the unified theme of "Chinese Etiquette Debate and Nakanishi Rei Studies", 21 lectures were given, which cleared up many problems and promoted the academic understanding and research of "Chinese Etiquette Debate" from various angles and fields.

Li Tiangang: "Debate on Chinese Etiquette" —— Research Method and Its Expansion

The keynote speech in the morning is divided into two halves. The keynote speech in the first half was hosted by Yuan Zhaohui, a researcher at the Institute of World Religions of China Academy of Social Sciences. Professor Li Tiangang of Fudan University, with the title of "Debate on Chinese Etiquette: Research Methods and Its Expansion", discussed four issues. The first one was about "Debate on Chinese Etiquette", and he emphasized that not only western documents but also Chinese Manchu and other oriental documents should be cited in the research methods and its expansion. On the second hand, he pointed out that the "Chinese etiquette dispute" is nominally about "ceremony" and in essence involves concepts, namely God and God, soul and Anima. In the third aspect, he said that the in-depth discussion of the "Chinese etiquette dispute" depends on the continuous advancement of the research paradigm, and in the process, we should open our minds to new knowledge; Finally, taking his new work Kanazawa as an example, he introduced his research in the context of the history of thought, mainly considering what is religion and what is folk belief, and the close relationship between religion and belief and the daily life of ordinary people.

Liu Yunhua: What is the relationship between European Enlightenment and China culture?

Professor Liu Yunhua of Shanghai Normal University gave a lecture entitled "What is the correlation between European enlightenment and China culture? First of all, taking Leibniz as a case, he analyzed and pointed out that although Leibniz had contact with China culture through missionaries, he explained the Confucian "reason" with his deistic view, rather than being influenced by it to achieve ideological transformation. Furthermore, he pointed out that the influence can be divided into implanted and confirmed. When talking about the enlightenment’s understanding of western core concepts such as freedom, equality and democracy, China culture has no implanted influence on the west, but only confirmed influence in the process of collision. Finally, he reconsidered the position of "science and technology" in the history of thought, and pointed out that most thinkers in China in the late Ming Dynasty were always confined to political correctness and could not seek truth from facts, and their understanding of western science and technology was really limited.

Mingde Wei: How to read China’s classics? From the perspective of "Nakanishi Rei studies"

The keynote speech in the second half was hosted by Ivan Ruviditch, director of the International Drama Studio of Shanghai Normal University and associate professor of comparative literature and world literature. Professor Mingde Wei of Fudan University’s report "How to Read China Classics? From the perspective of "Nakanishi Rei Studies", he thinks that "Jing" has the same meaning as the western Textus, and it is woven intentionally, so it must have a structure, so we can observe the Patterns in the structure in turn, that is, the structural Patterns and layout. On this basis, he specifically analyzes the patterns in various types such as structural rhetoric according to historical traditions. It also points out that when we contact the text, we need to regard the whole text as a style of existence and writing. And we should learn to understand a classic and put all these factors into its definite rhetorical structure, just to produce what the work itself contains in those who are ready to read it and endure its obscurity.

Song Lihua: The Encounter between the East and the West —— Guo Shi’s Hunting China in Chinese Novels

Professor Song Lihua of Shanghai Normal University made an in-depth study of Guo Shili’s works with the theme of "Encounter between the East and the West: China in Guo Shili’s Chinese Novels". By analyzing the image of China in his Chinese novels, he pointed out that although Guo Shili took Europe, especially Britain, as the frame of reference in describing China, China was excluded from the mainstream of European scientific, artistic and commercial development and became the object that needed European attention and even rescue. However, his words about China’s national character should not be simply regarded as a distortion of the facts, but should be understood as a historical event that really happened, because it once truly shaped the history and relationship between China and the West.

Zhang Yaonan: From "Debate on Etiquette in China" to Comparative Philosophy in China and Europe —— A Preliminary Study on "Debate on Etiquette" in the History of Comparative Philosophy in China and Europe

Professor Zhang Yaonan of Beihang University gave a report entitled "From the Debate on Etiquette in China to Comparative Philosophy in China and Europe —— A Preliminary Study on the Debate on Etiquette in the History of Comparative Philosophy in China and Europe". He pointed out that "Comparative Philosophy in China and Europe" refers to the comparative study between Chinese philosophy and Western philosophy. Looking at its history from Han and Wei dynasties to the present, it has experienced or will experience six periods. As the fourth phase of comparative philosophy between China and Europe, the debate on Chinese etiquette can be observed in six steps, and further summarized from a philosophical perspective, that is, "the debate on Chinese etiquette" and the "Enlightenment Movement" in western Europe are the same movement, and the themes debated are orthodox and heresy, atheism and deity, polytheism and monotheism, rationality and belief, wisdom and superstition, and self-reliance and self-reliance. It also emphasizes that the summary of Hegel’s "China’s Backwardness Theory" and "Historical Progress Theory" is not in line with the reality of Chinese studies and cannot be established.

On behalf of the National Day: the first voice of the debate on etiquette in China

The first half of the workshop was presided over by Wang Lingling, editor of Journal of Beijing Administration College. Professor Guo Qing on behalf of South China Normal University gave a report entitled "The Preamble of Chinese Etiquette Debate". He took the analysis of sacrificial rites from the perspective of Gao Muxian’s interaction with Chinese and Western Confucian classics as an example, and pointed out that in the recent history of cultural exchange between China and the West, Dominicans, as one of them, have always shown themselves as opponents of Chinese etiquette, highlighting their historical image different from Jesuits’ "adaptation strategy". In fact, it’s not that Dominicans didn’t reconcile Yeru. As early as when he preached in the Philippines, Gao Muxian focused on building a dialogue bridge between Thomas theology and Zhu Xi’s Neo-Confucianism, and applied it to the field of sacrifice. Gao Muxian’s comments on China’s sacrificial ceremony constitute the target of Domingo’s understanding of Chinese etiquette.

Wang Ding ‘an: The Separation of Chinese and Western Sacrifices and the Re-development of Comparative Confucian Classics during the Ming and Qing Dynasties

Associate Professor Wang Ding ‘an of Zhejiang University of Technology is entitled "The Separation of Chinese and Western Sacrifice Rites and the Re-development of Comparative Confucian Classics". He believes that the topic of "whether Mass is a sacrifice or not" during the Ming and Qing Dynasties was being staged fiercely in Europe at the same time, but it was not fully developed in China because of suppression. Now we re-examine the problems, beneficial experiences and the possibility of re-launching Comparative Confucian Classics with Aquinas’ sacrificial theology, which unifies "object" and "way". We can find that the difference between "being" and "being like being" presented by the sacrificial object is nothing more than a concrete manifestation of the relationship between God and man; The "way" of offering sacrifices to both Ye and Confucianism shows obvious sacredness.

Xiao Qinghe: Breaking away from the mundane and becoming a saint —— The Catholic narrative about saint in the late Ming and early Qing Dynasties

Xiao Qinghe, an associate professor at Shanghai University, gave a report entitled "Going from the mundane to the holy: the Catholic narrative about the holy in the late Ming and early Qing Dynasties". By analyzing the evolution of the meaning of the word "holy" and related terms, he clearly showed the process of cultural exchange, conflict and integration between China and the West. He pointed out that the missionary equated Sanctus with "Saint", which not only changed the meaning of Chinese character "Saint" and enriched the content of "Saint" since Ming and Qing Dynasties, but also changed the understanding of Sanctus in European Christian tradition, and the thoughts and spiritual worlds of both sides were blended and changed.

Ji Jianxun: The Origin of the Debate on Chinese Etiquette and the Relationship between Chinese and Western Learning Systems

Associate Professor Ji Jianxun of Shanghai Normal University, starting from The Origin of the Debate on Etiquette in China and the Relationship between Chinese and Western Learning Systems, emphasized that the "Debate on Etiquette" should not be a problem only related to the West or the East, and the new understanding should put it back in the historical coordinates of Sino-foreign exchanges, and the key to solving it lies in identifying the origin of the debate and clarifying the Chinese and Western learning systems behind the conflict. Confronting the problem of "etiquette dispute" and the "two-way" between culture, education and religion in China society revealed from it can help us better understand the two different cultures of China and the West and oppose the "clash of civilizations".

Yang Huiling: A New Probe into the Anti-ancestor Worship Thought in the Debate between Chinese and Western Etiquette in Qing Dynasty

The second half of the first group of the workshop was presided over by researcher Yuan Zhaohui from the Institute of World Religions of China Academy of Social Sciences. Yang Huiling, a researcher at the Institute of Advanced Studies in Comparative Civilization and Humanities Exchange of Beijing Foreign Studies University, took the topic "A New Probe into the Thought of Anti-ancestor Worship in the Debate between Chinese and Western Etiquette in Qing Dynasty" as an example, and studied his understanding and reinterpretation of China culture from the standpoint of Christianity by analyzing Li Yufan, a representative figure who opposed Chinese etiquette in the Debate of Chinese Etiquette in the Vatican Library. He found that he was equally familiar with it even if he held a position and viewpoint against China’s "ancestor worship" culture. Therefore, in the process of cultural exchange between China and the West in history, both sides of the exchange have the process of understanding each other and absorbing each other, rejecting and abandoning, seeing differences in the same, and seeking common ground while reserving differences and integrating and innovating.

Gao Shengbing: Matteo Ricci’s Cultural Identity and Its Translation Strategies and Effects

Associate Professor Gao Shengbing of Anhui University of Science and Technology gave a report on Matteo Ricci’s Cultural Identity and its Translation Strategies and Effects. He analyzed Matteo Ricci’s choice of "God", "Soul" and "Diligene/Caritas" (to love/. The cultural identity of "Western Confucianism" makes Matteo Ricci compare or choose Confucian concepts or words in his discourse, and the cultural identity of Catholic missionaries makes Matteo Ricci choose foreignization in concept translation. As the "other" of China culture, the translated words he chose can be widely accepted, which deserves our consideration.

Jian Wu: "Individualization" and "Cultivation" —— A Comparison between Jung’s Analytical Psychology and Taoist Inner alchemy

Jian Wu, a teacher of Jiaxing University, took "Individualization" and "Cultivation": A Comparison between Jung’s Analytical Psychology and Taoism’s Inner alchemy as the topic, and through the interpretation of the most concentrated and important commentary text of Jung on Taoism’s Inner alchemy, distinguished the fundamental difference between Jung’s psychology and Taoism’s Inner alchemy, and Jung’s misunderstanding of "The Purpose of Taiyi Jinhua". He pointed out that Jung’s psychology and Taoism’s inner alchemy are ideographic codes of two discourse systems, which represent two sets of thinking paths, and their speech objects are both internal experiences, so their differences are actually greater than their similarities. If we say that Jung adopted the method of "Geyi", it may not be an exaggeration to take me as the main analytical psychology when interpreting the Purpose of Taiyi Jinhua (including the Classic of Wisdom and Life) for his own analytical psychology.

Tan Jie: Words and deeds attest to Taoism —— Characters and moral education in "stories of testifying to Taoism" in the late Ming Dynasty

Associate Professor Tan Jie of Central South University’s report is "Words and deeds attest to the truth: the characters and moral education in the story of testifying to the truth in the late Ming Dynasty". By tracing back to the ethical tradition of the Renaissance, he placed the story of testifying to the truth in the Chinese translation in the late Ming Dynasty in the humanistic ethical tradition of the Renaissance. Through the analysis of two typical characters, "King Philip" and "Bi Da Lie La", he investigated its transmission by quoting the words and deeds of western sages.

Jia Weizhou: Confucianism-Confucianism in the Dialogue between Ye and Confucianism in the Late Ming and Early Qing Dynasties

The first half of the second group of the workshop was presided over by Dr. LIM Hyebin, a teacher majoring in comparative literature and world literature at Shanghai Normal University. Associate Professor Jia Weizhou of Guangdong University of Finance and Economics is entitled "Confucianism-Confucianism in the Dialogue between Confucianism and Confucianism in the Late Ming and Early Qing Dynasties", trying to return to the historical text and the specific context in which the problems occurred, so as to understand the reasons why the religious interpretation of Confucianism occurred in the dialogue between Confucianism and Confucianism in the late Ming and early Qing Dynasties, the starting point of different views, the methodology of hermeneutics and the results of the debate. This understanding will provide specific historical enlightenment to the discussion of religious interpretation of contemporary Confucianism. At the same time, the western Confucianism-Confucian view can reflect the attitude towards the whole culture of China, and we can also see the historical formation path of the western China view and China’s western view.

Jiang Xiaojuan: An Islamic Chinese Translator Influenced by the Debate of Catholic Etiquette

Dr. Jiang Xiaojuan of Fudan University’s report is "Islamic Chinese Translators under the Influence of Catholic Etiquette Debate". She started with the stimulation brought to Islamic scholars by a series of activities of Jesuit missionaries entering China, emphasizing that while they were hit hard, the Jesuits’ writing and speaking activities also inspired Islamic scholars, stimulating them to promote the localization of Islam in the same way, and a number of Islamic Chinese translators headed by Wang Daiyu emerged. They advocated the further development of Islam in China by interpreting Confucianism and explaining the similarities between Islam and Confucianism, which contributed to the further China of Islam.

Li Qiang: Christians in China and the Modern Evolution of the "Etiquette Debate" in the Early Qing Dynasty —— Focusing on the manuscripts in Xujiahui Library

Li Qiang, a doctor from Shanghai University, took the modern evolution of the text "The Debate on Etiquette between Christians in China and the Early Qing Dynasty" as a topic-focusing on the manuscripts collected in Xujiahui Library. In his report, he systematically combed the modern evolution of "The Debate on Etiquette" as a product, so as to illustrate the historical inevitability of modern Catholicism releasing the bondage of "The Debate on Etiquette" to Christians in China.

Wang Hongchao: Religion, Politics and Culture —— A Study of Yi-ology of Suoyin School and Missionaries in China

Associate Professor Wang Hongchao of Shanghai Normal University is entitled "Religion, Politics and Culture: A Study on the Yi-ology of Suoyin School and Missionaries in China". He pointed out that the study of Zhouyi by missionaries in China was deeply rooted in the biblical interpretation through the example that China Suoyin School founded by Bai Jin hoped to find the information of ancient China’s GOD from the Book of Changes and Jacob’s interpretation of "God" in the Book of Changes and other classics in the late Qing Dynasty.

Wang Niecai: Revelation or Reason? Two Opposing Interpretations of the Confucian Classics during the Rites Controversy

The second half of the second group of the workshop was presided over by Professor Du Wenwei, President of North American Oral and Performing Literature Research Association, Professor of Vassar University in the United States and researcher of China Opera Academy. Associate Professor Wang Niecai of Zhaoqing University took the book Revelation or Reason? Two opposing interpretations of the Confucian classics during the Rites Contraversy, this paper first introduces two different interpretations of the Four Books in the West, that is, the Franciscan Lian Dang (1602-1669) and the seal of Confucianism (1664) adopted an allegorical method to interpret the true meaning of China classics as the revelation of Christianity, while rejecting the traditional Confucian classics. And the Jesuits adopted the rationalism method in The Four Books of Western Languages (1687) to coordinate the western rationalism with Confucianism. Through the parallel comparison of the two concepts, it is very intuitive to show how these two explanations are rooted in different theological traditions, which leads to the two sides taking opposite positions in Chinese etiquette disputes.

Wu Rui: A Textual Research on the Origin of Oriental Etiquette in Shakespeare’s Plays

Wu Rui, a researcher at Shanghai Theatre Academy, gave a report on the Origin and Development of Oriental Etiquette in Shakespeare’s Plays. He pointed out that Shakespeare’s works involved a lot of oriental content and oriental protagonists, such as Cleopatra, Othello, and Shylock. According to textual research, the main drama conflicts in Romeo and Juliet also came from the legends of two rival families in the East. By exploring the origins of oriental rituals in Shakespeare’s plays, we can provide a path for the orientalization of Shakespeare’s plays.

Wang Qiyuan: Xu Guangqi’s Legacy in Shanghai and Its Contemporary Significance

In the report entitled "Xu Guangqi’s Legacy in Shanghai and Its Contemporary Significance", Wang Qiyuan, an associate researcher at Fudan University’s Chinese Ancient Books Protection Institute, thinks that, as a first-rate figure who walked out of Shanghai in modern national history, if these places in Shanghai related to Xu Guangqi can’t be fully studied and developed, it is indeed a slight violation of the actions of the sages. Therefore, he made an in-depth investigation of Xu Guangqi’s legacy in Shanghai through the publication of a large number of local documents such as the "Shanghai Fu County Old Records Series" compiled by Shanghai Local Records Office and Tongzhi Museum.

Du Wenwei: On the Mutual Influence of Eastern and Western Cultures from the 90-year History of The Story of Grey Lan

Professor Du Wenwei, with the theme of "Looking at the Interaction between Eastern and Western Cultures from the 90-year History of Grey Lan Ji", systematically combed the spread and evolution process of Yuan zaju "Grey Lan Ji", and concentrated on analyzing the theme changes of "Grey Lan Ji" through various stage adaptations. He pointed out that the spreading history and the changing process of the theme reflected the mutual influence between the themes of eastern and western cultures and drama theory, and in this long-term mutual influence process, The Story of the Grey Lanji not only became a historical drama that was performed circularly on the eastern and western stages, but also spawned some modern dramas.

The results of this workshop are quite fruitful, and the teachers and students attending the workshop have had a heated discussion, which has made a great breakthrough in the paradigm and content of promoting the study of "Chinese etiquette dispute". I believe that there will be significant progress in the near future, and a brand-new and in-depth "Nakanishi Rei study" is taking shape. In December 2018, the Center for Comparative Literature and World Literature, a national key discipline of Shanghai Normal University, held the first forum of "Interdisciplinary Dialogue and Parallel Research", which aroused widespread concern in academic circles. On the basis of the first forum, this workshop is another academic grand meeting with the innovative mode of "interdisciplinary dialogue and parallel research", thus further contributing to the construction of the first-class discipline of China Language and Literature in Shanghai Normal University and making new contributions to the academic innovation of humanities in China.

In terms of research paradigm, scholars’ research shows that the academic discussion on "Chinese etiquette dispute" is starting from the field of history and turning into the fields of literature, philosophy, culturology and religion, showing a trend of multi-paradigm transformation; In terms of research content, the series of results of this workshop also show that the series of debates between Chinese and Western civilizations are ostensibly centered around "Chinese and Western etiquette", which is behind the differences and dislocation of the core concepts of the two heterogeneous civilizations, namely "keywords". These studies can be done from point to area, with a clear sense of problems, and provide important reference for the current in-depth exchanges and dialogues between China and foreign countries.