General Office of the State Council forwarded the report of the State Planning Commission

Current price situation and controlling price increase in the second half of the year

Notice that measures should be taken to report

　

Guo ban fa [1995〕41number

　

People’s governments of all provinces, autonomous regions and municipalities directly under the Central Government, ministries and commissions and institutions directly under the State Council:

　　 The State Council agreed with the State Planning Commission’s Report on the Current Price Situation and Measures to Control Price Rising in the Second Half of the Year, which is hereby forwarded to you, please implement it carefully.

Since the beginning of this year, all regions and departments have conscientiously implemented the spirit of the Central Economic Work Conference and the Third Session of the Eighth National People’s Congress, resolutely implemented the various regulatory measures of the CPC Central Committee and the State Council on curbing inflation and controlling price increases, and done a lot of work. The macroeconomic situation has continued to develop in a good direction, the trend of market price increases has been curbed, and the increase in retail prices has dropped month by month. However, the current price situation is still quite grim, and the task of realizing the annual price control target is quite arduous. All regions and departments must keep a clear head, and must not take it lightly and relax their requirements. We should continue to take curbing inflation and controlling price rise as the primary task of macroeconomic regulation and control this year, earnestly implement a series of regulatory measures to curb inflation and control price rise determined by the CPC Central Committee and the State Council, adhere to moderately tight fiscal and monetary policies, strictly control the excessive growth of fixed assets investment and consumption funds, vigorously strengthen agriculture, strictly control the introduction of new price increase projects, and further implement and improve the target responsibility system for price control. All regions and departments should proceed from the overall situation, make more contributions to the realization of the national price control goal, and create conditions for maintaining the good momentum of national economic development and making the Ninth Five-Year Plan have a good macro environment.

　　　　　　　　　　　

　　　　　 the General Office of the State Council　　

　　 　　　　　　　　　　　　　　　　　　　　　　　　 July 10, 1995　

　　

　

On the current price situation and price control in the second half of the year

Report on measures to be taken to rise

　

The State Council:

　　 According to the spirit of the instructions of the CPC Central Committee and the State Council on continuing to do a good job in controlling price increases,fivemoon30SolsticesixmoononeOn, the State Planning Commission held a national symposium of price directors in Beijing, analyzed the price situation since this year and its future trend, summed up and exchanged experiences in curbing inflation and controlling price increases in various places, and studied and put forward further measures and policy suggestions to ensure the realization of this year’s price control targets. The relevant situation is now reported as follows:

　　 A basic estimate of the price situation since this year

　　 Since the beginning of this year, all regions and departments have conscientiously implemented the spirit of the Central Economic Work Conference and strengthened their leadership over price work, and the market price increase has dropped month by month. Compared with the same period of last year,fiveIn September, the national retail price index was17.6%, compared with the previous yeartwelveThe increase in June fell back.5.6Percentage points. Price increases have declined to varying degrees in various places, including Beijing, Tianjin, Guangdong, Hainan, Shanghai and Anhui.sixProvinces and citiesfiveThe retail price increase in January has fallen back to15%Below;35The average retail price increase in 20 large and medium-sized cities has dropped to15.1%.

　　 However, the degree of improvement in the price situation since this year cannot be overestimated. First, although the price increase has dropped, the increase is still very high. Compared with the same period of last year, this yearone～fiveThe national retail price index is still as high as19%The national consumer price increase is still as high as.21.7%And the rate of decline in price increases has slowed down month by month. At the same time, the price index calculated on a month-on-month basis also rebounded. This year,one～fiveIn January, the national retail price index rose respectively from last month.3.0%、1.8%、0.0%、0.7%and0.2%This calculation has constituted a new price increase this year.fiveMore than a percentage point. Second, the decline in price increases in various regions is very uneven, and the decline in most regions is not obvious enough.fiveThere are still monthsfiveRetail prices in 20 provinces and autonomous regions rose in20%Above, the highest increase(Ningxia Wei21.4%)Compared with the lowest(Tianjin is11.4%)tower above10Percentage points. The slow decline of the increase in these areas is due to the low price base and the lag of price increase, as well as management reasons. In some places, on the one hand, the price index is very high, and on the other hand, new price increase projects continue to be introduced without authorization. Third, prices in rural areas are still rising. From last yearfourSince June, the price increase in rural areas has been continuous.14Next month is higher than the city. this yearone～fiveIn September, the retail price index of rural commodities rose compared with the same period of last year.21.6%, higher than the city4.5Percentage points, affecting the national retail price increase.1.9Percentage points.

　　 Second, the favorable conditions and difficulties of controlling price increases in the second half of the year

　　 In the second half of this year, the general trend of price increase will further decline. First, the impact of last year’s price hikes will be significantly weakened. According to estimates by the National Bureau of Statistics, the impact of last year’s price increase on this year’s hikes averaged about in the first half of the year.14.5Percentage points, the second half of the year will weaken to the average.fiveAbout a percentage point. Second, the state adheres to a moderately tight monetary and fiscal policy, and will take further measures to strictly control the scale of investment in fixed assets, especially new projects, and strengthen macro-control and supervision and management of consumer funds. Third, the central government has decided not to introduce new price adjustment measures in principle in the second half of this year. Fourth, governments at all levels have further increased their investment in agriculture, the area planted with grain has increased, and the area of vegetable fields in urban suburbs has expanded. In addition, the state has taken control measures such as suspending grain exports, increasing grain imports, and selling corn to stabilize feed prices, so that the tight supply of some major agricultural products will be alleviated. Fifth, most domestic industrial products for daily use are well supplied and sold normally, and residents’ consumption behavior tends to be reasonable. Sixth, the target responsibility system for price control has been generally established in various places, and various measures to strengthen price supervision have been gradually implemented. Therefore, if there are no major natural disasters in the second half of this year, and all macro-control measures can be implemented, it is possible to achieve the annual price control goal.

　　 At the same time, it should be noted that it is necessary to control the annual price increase in15%About the goal, the difficulty is still not small. Mainly manifested in:

　　 First, social demand is still growing too fast, and the main factors of inflation have not been eliminated. Since the beginning of this year, the State Council has not approved new large and medium-sized infrastructure projects, but there are still many new infrastructure projects approved by local governments.one～fiveNew fixed assets investment projects started by state-owned units nationwide in June.13713An increase over the same period last year.2829A, investment scale growth57.2%.one～fiveThe wage expenditure of the national bank increased in September compared with the same period of last year.25.77%Although the increase has declined, considering the increase in the total retail sales of consumer goods in society,31.4%And residents bought it1100At the same time, savings deposits have also increased.3055100 million yuan, indicating that there are still many consumer fund expenditures that violate the regulations.

　　 Second, the agricultural foundation is weak, food prices have been rising so far, and non-staple food prices.

The lattice lurks the danger of fluctuation. Judging from the "rice bag",fiveThe purchase price of grain continued to rise in February, and the average market price of four main agricultural products, such as wheat, rice, corn and soybean, was $100,000.50kilogram100～53Yuan, up from last month.2.9%. Judging from the "vegetable basket", at present, vegetables are abundant in most areas, and the prices of vegetables, pigs and eggs have dropped. However, due to the excessive rise in corn prices, some areas have suffered losses in raising pigs and chickens, and they are not active in replenishing the basket. If the relevant control measures are not in place in time, the supply of non-staple food may be tight after entering the third quarter, and the price of "vegetable basket" may rebound. Judging from the prices of agricultural means of production,one～fiveThe month of last year is higher than the same period of last year.30.2%It is also possible to further promote the price increase of agricultural products.

　　 Third, there is great pressure from all sides to adjust prices. Since last yeareightSince September, the state has basically not introduced new price adjustment measures, but this year, with the price increase falling month by month, the voice of some regions and departments demanding price adjustment measures has risen again, especially in coastal areas and big cities where the price increase has dropped significantly.

　　 Fourth, the disorder of market circulation has not been fundamentally reversed, and arbitrary charges and arbitrary price increases will still add fuel to the price increase. The disorder of market circulation is one of the important reasons for the excessive price increase in recent years. In the market circulation of grain, cotton and fertilizer, problems such as illegal operation, reselling and price increase at different levels are still serious in some places.

　　 A comprehensive analysis of various factors in current economic life requires greater determination and more solid work to ensure the realization of this year’s price control targets.

　 　Three, do everything possible to ensure the realization of this year’s price control targets.

　　 Ensure that the national retail price increase this year has dropped significantly compared with last year, and strive to control it.15%Around, this is a major event related to the overall economic development and social stability. In the second half of this year, we should continue to take curbing inflation and controlling price increases as the primary task of macro-control and the key link to correctly handle the relationship between reform, development and stability. We should continue to strictly control the newly introduced price increase projects and further strengthen price supervision. Specifically put forward the following measures:

　　 (one)Further implement the target responsibility system for price control. Governments at all levels should establish a target responsibility system for price control, and the main leading comrades should personally grasp the price work. It is necessary to organize all departments to work together, make concerted efforts, and implement the responsibility of controlling prices. First of all, we should take practical measures to strictly control the scale of investment in fixed assets and effectively improve the investment efficiency. Secondly, we should continue to strengthen the supervision and management of consumer funds and strictly control the excessive growth of consumer funds. The State Planning Commission and the National Bureau of Statistics should continue to make monthly announcements of all provinces, autonomous regions, municipalities directly under the Central Government and35The work of retail price index in a large and medium-sized city urges local governments to control prices well. At the same time, according to the requirements of the State Council, it is necessary to do a good job in the special inspection of the implementation of national price control measures in the near future, sum up experience, find out the gap, and truly put the various control measures of the CPC Central Committee and the State Council on curbing inflation and controlling price increases in place.

　　 (two)Strict discipline, strictly control the introduction of new price adjustment projects. We must strictly control the introduction of price increase projects and focus on establishing and improving the macro-control system of prices. According to the decision of the CPC Central Committee and the State Council, no new price adjustment measures will be introduced in the second half of this year in principle. Where all localities and departments introduce price increase projects without authorization, the leaders concerned shall be held accountable.

　　 (three)Stabilize the purchase and sale prices of grain. Stabilizing food prices is the most important thing to stabilize the whole price. In the second half of the year, we should continue to implement the spirit of the Notice of the State Council on Continuing to Do a Good Job in Stabilizing Grain and Oil Prices. The purchase price of grain ordered by the state will not be adjusted this year, and the out-of-price subsidies adopted by some places should be allocated by local finance or allocated from grain risk funds in strict accordance with state regulations, and bank loans or accounts should not be diverted, nor should they be passed on to grain enterprises. State-owned grain enterprises should strictly implement policies to ensure that the ordered grain is used for the supply of residents’ rations, and it is strictly forbidden to increase the price and resell it without authorization. The sales price of standard rice and flour for urban residents and other basic rations managed by the government should remain stable and cannot be raised. The price difference and loss caused by stabilizing the grain selling price shall be compensated by all localities from the grain risk fund; If the fund is insufficient, the local finance should allocate additional subsidies. It is necessary to improve the methods of grain supply, strengthen the management of grain sales, and ensure that low-income residents can really enjoy the rations supplied by the government at preferential prices. All localities should take appropriate measures to control the prices of grain products and light industrial products with grain as raw materials.

　　 (four)Strive to keep the price of non-staple food stable. Governments at all levels should continue to make great efforts to strengthen the construction of the "vegetable basket" project, ensure the vegetable planting area and do a good job in market supply. It is necessary to encourage farmers to sell vegetables directly in cities, reduce the links in vegetable management, rectify various fees in vegetable management, and popularize the experience of moderately flexible differential management of vegetable prices in Shenzhen and other places in order to stabilize vegetable prices. At present, special attention should be paid to the production, supply and price stabilization of live pigs and eggs, and all localities should conscientiously implement the requirements of the Notice of the General Office of the State Council on the Use of State-specially Stored Corn to Stabilize Feed Prices and Stabilize Pig Production, so that this batch of corn can really play a role in stabilizing feed prices. According to the reasonable price of pig food, the protective price of pig purchase should be formulated, and the capital needs of commercial enterprises to purchase pigs should be guaranteed, and commercial departments should be supported to purchase more and reserve more, so as to implement the protective price. It is necessary to strengthen the construction of meat market, expand market throughput, and make full use of the leading role of state-owned commerce in increasing market supply and stabilizing market prices. It is necessary to make full use of the non-staple food price adjustment fund to stabilize production and stabilize prices. Cities that have not yet established a non-staple food price adjustment fund should pay close attention to it and strive to do so by the end of this year.60Large cities with a population of more than 10,000 can set up non-staple food price adjustment funds.

　　 (five)Efforts should be made to increase fertilizer production and effectively stabilize fertilizer prices. Fertilizer enterprises should continue to produce at full capacity and strive to increase market supply. All regions and relevant departments should do everything possible to ensure the supply of raw materials and electricity needed for fertilizer production. Fertilizer production and management enterprises should strictly implement the prescribed ex-factory price and sales price, and shall not raise prices without authorization. We should continue to rectify the circulation channels of chemical fertilizers, and prohibit illegal operation and reselling. Currently available13A province(District and city)The practice of linking planned fertilizer sales with grain and cotton orders has played an important role in stabilizing fertilizer prices and ensuring fertilizer supply, and all localities should actively promote it.

　　 (six)In view of the weak links, strengthen rural price management. The high price increase in rural areas is not only strongly reflected by farmers, but also adversely affects agricultural production and rural stability, and also adversely affects the realization of the national price control goal. All localities should effectively stabilize counties.(city)Price management agencies, and strengthen the county(city)The focus of price work is on rural market management, supporting agriculture, promoting agriculture and protecting farmers’ interests. In addition to strengthening the management of fertilizer prices, all localities should also take measures to effectively stabilize the prices of agricultural films and pesticides. It is necessary to strengthen the price management of grain and cotton purchase links, ensure the implementation of the national order price, stop the low-pressure price reduction and price increase of agricultural products, do a good job in the convergence of regional prices, and prevent regional blockades. It is necessary to strengthen the management of townships and rural markets, do a good job in the supply and marketing of grain, non-staple food, materials and building materials, and maintain the basic stability of prices. We must continue to control arbitrary charges and prohibit illegal apportionment to farmers.

　　 (seven)Rectify the circulation order and strengthen price supervision. We should continue to strengthen the supervision and examination of people’s basic necessities and service prices, and further improve and implement various supervision and examination measures such as price increase declaration, filing and slip control. We should focus on people’s daily necessities, do a good job in market price inspection, and resolutely stop illegal activities such as shoddy food, oil, meat, eggs, vegetables and other people’s daily necessities, cheating customers, adulterating and making fakes. We should seize typical profiteering and fraud, severely punish them, expose them publicly, and safeguard the legitimate rights and interests of consumers.

　　 If the above opinions are not improper, it is suggested that the State Council transmit them to all regions and departments for implementation.

　　

　　 　　　　　　　　　　　　　　　　　　　　　 　　　　 state planning commission

　　 　　　　　　　　　　　　　　　　　　　　　　　　 June 16, 1995

　　BEIJING, Beijing, June 20 (Xinhua) In recent days, many places in the north have once again ushered in the "sunny mode". With the expansion of the sphere of influence of high temperature weather, from today, there will be high temperature weather lasting for many days in Huanghuai, North China, with the highest temperature reaching 35 ~ 38 C. In the south, rainfall has become the key word of weather, and the areas affected by heavy rain involve 10 provinces.

　　Data Map: At noon on June 5, the temperature in Shijiazhuang reached 38℃, and citizens traveled with various sunshade protective gear. China News Service reporter Yujia Zhai photo

　　Many places in the north enter the "sunny mode" and the meteorological conditions of ozone pollution are high.

　　After the Dragon Boat Festival holiday, the high temperature once again visited many places in the north, and the sphere of influence of high temperature in Huanghuai area of North China continued to expand. According to the weather forecast, after 20 days, some areas in eastern North China and Huanghuai will have high temperature weather for 4 to 6 days, with the highest temperature reaching 35 to 38℃.

　　In Beijing, the Beijing Meteorological Observatory issued a blue warning of high temperature at 16: 40 on the 19th. It is estimated that the daily maximum temperature in most parts of Beijing will reach above 35℃ from 20th to 21st.

　　Not only in Beijing, but also in the southern part of North China and the central and western parts of Huanghuai today and tomorrow, high temperatures will continue to spread. Among provincial-level cities, Tianjin, Shijiazhuang and Zhengzhou will have high temperatures today and tomorrow. From the 21st, Jinan will have high temperatures for five consecutive days.

　　As the "sunshine mode" is on, according to the news of the Central Meteorological Observatory, the meteorological conditions of ozone pollution in central and southern North China, Huanghuai and other places are relatively high from the 20th, with the meteorological conditions of ozone pollution ranging from 3 to 4, and the local level in central and southern North China can reach 5.

　　Take Beijing-Tianjin-Hebei and its surrounding areas as an example. From 20 to 25, the central and southern parts of the region have strong solar radiation and high temperature, which is conducive to ozone generation. The meteorological conditions of ozone pollution are maintained at level 3 to 4, and the local level can reach level 5.

　　According to meteorologists, ozone pollution will decompose rapidly indoors because it needs high temperature and ultraviolet radiation. Experts remind that for photochemical pollution dominated by ozone, it is of little use for people to wear masks. The most important way to prevent photochemical pollution is to avoid going out as much as possible and close doors and windows at the same time.

　　Heavy rain in the south involves 10 provinces, Zhejiang and Hunan.JiangxiThere is a heavy rain in the local area.

　　High temperature weather spread in the north, while in the south, especially in the middle and lower reaches of the Yangtze River, these areas that entered the "rainy season" ushered in continuous heavy rainfall. In response to the rainstorm, the Central Meteorological Observatory has issued blue and yellow rainstorm warnings for several consecutive days.

　　According to the weather bulletin of the Central Meteorological Observatory, during the daytime on the 19th, heavy rains occurred in parts of central Anhui, northern Shanghai, northeastern Guizhou and southeast coastal areas of Guangdong, and heavy rains (101 mm) occurred in Tongren, Guizhou. At 18: 00 on the 19th, the Central Meteorological Observatory issued a blue rainstorm warning again.

　　It is estimated that there will be heavy rains in southern Anhui, Shanghai, Zhejiang, central and northeastern Jiangxi, central Hunan and central Guizhou from 20: 00 on the 19th to 20: 00 on the 20th, among which there will be heavy rains (100-150 mm) in western Zhejiang, northeastern Jiangxi and central Hunan. Some of the above areas are accompanied by short-term heavy precipitation (the maximum hourly precipitation is 20 ~ 50 mm, and the local area is more than 60 mm), and there are thunderstorms and strong winds in the local area.

　　In addition, there are heavy rains and local heavy rains in the northwestern and eastern coastal areas of Fujian, the southeastern coastal areas of Guangdong and Taiwan Province Island.

　　The Central Meteorological Observatory reminded that during the process of heavy rainfall in the south of the Yangtze River and Huaihe River, it is necessary to pay attention to disasters such as urban waterlogging and landslides that may be caused by local heavy rainfall, as well as the adverse effects of strong convective weather such as thunderstorms and strong winds.

　　From the evening of June 18th to the morning of 19th, heavy rain fell in dangyang city, Hubei Province, and some residents were trapped. Fire officers and soldiers in dangyang city City were dispatched to evacuate the trapped people. Liu bangpei

　　The rainfall in the middle and lower reaches of the Yangtze River is concentrated, and the Yangtze River Defense General deploys flood control again

　　Since the Dragon Boat Festival holiday, the heavy rainfall in the middle and lower reaches of the Yangtze River has continued to attract attention. The National Defense General, the Ministry of Water Resources and other departments have repeatedly discussed and judged the rain and flood situation and deployed flood control emergency work.

　　According to the forecast of the Central Meteorological Observatory, the main rain belt of heavy rainfall in the south will be located in the south of the Yangtze River on 20-22, and then it will be carried to the middle and lower reaches of the Yangtze River in the north, and the middle and lower reaches of the Yangtze River will enter the rainfall concentration period.

　　According to the website of the Ministry of Water Resources, on the 18th, the Yangtze River Defense General once again held a meeting on the recent flood control situation in the Yangtze River basin, and deployed the dispatching work of the Three Gorges and Danjiangkou reservoirs.

　　The Yangtze River Defense General issued a dispatch order to dispatch Danjiangkou Reservoir to open two surface holes for flood discharge at 18: 00 on the 18th. At the same time, the General Office of the Yangtze River Defense issued a notice to the Hubei Provincial Defense Index, demanding that the flood control work in the middle and lower reaches of the Han River be effectively carried out. According to the deployment of the National Defense President, the Yangtze River Defense General sent a working group to Jiangxi to help guide the flood control work.

　　Ma Jianhua, executive deputy commander of the Yangtze River Defense General and director of the Yangtze River Water Resources Commission, said that the Yangtze River Basin has entered a period of continuous heavy rainfall concentration, and all relevant departments and units should further attach great importance to it and overcome the luck and paralysis; It is necessary to further strengthen the implementation of responsibilities and do a good job in flood control duty and emergency duty. (End)

Optimize market access, expand sales channels and strengthen fiscal and taxation support.
Our province introduced measures to support export products to domestic sales.

Fully protect the transportation demand of goods exported to domestic market, and support e-commerce platform to set up online Liaoning foreign trade product sales area … Recently, the provincial government issued "Several Measures to Support Export Products to Domestic Market in Liaoning Province" (hereinafter referred to as "Measures"), and introduced eight measures around strengthening the protection and application of intellectual property rights, broadening channels to support domestic sales, and improving the level of facilitation of domestic sales, so as to support marketable export products to explore the domestic market and promote the mutual promotion of domestic and international double circulation.

According to the relevant person in charge of the Provincial Department of Commerce, our province mainly focuses on the equipment manufacturing industry, and it is difficult to export such products to domestic sales. It is necessary to remove obstacles and provide guarantees from the institutional level to solve the "pain points" of enterprises with different standards, poor channels and high financial pressure.

The "Measures" propose that we should combine the needs of new infrastructure, new urbanization and major engineering construction in our province, organize a batch of qualified export products such as metallurgy, petrochemical, building materials and machinery to be sold domestically, and help foreign trade enterprises integrate into the industrial chain of investment projects.

Different product standards at home and abroad are a common problem that foreign trade enterprises in our province face when exporting to domestic sales. The "Measures" propose to optimize market access and promote the integration of standards. Before the end of this year, foreign trade enterprises are allowed to make relevant written commitments to export products that meet the requirements of China’s mandatory standards through self-compliance statements. In addition, our province will also support foreign trade enterprises to develop "homogeneous products with the same line and standard" and expand the application scope of "homogeneous products with the same line and standard" to general consumer goods and industrial products. The so-called "same line, same standard and homogeneity" refers to the production of products that can be exported and sold domestically on the same production line according to the same standards and quality requirements.

At the same time, our province will open up channels to support domestic sales, including supporting e-commerce platforms to set up online Liaoning foreign trade product sales zones to promote the transformation of foreign trade enterprises to online sales; Encourage foreign trade enterprises to use new formats and new models such as online sales, live broadcast and scene experience to expand the scale of transactions; Encourage the use of pedestrian streets and professional markets to facilitate the sale of export products by foreign trade enterprises; Support foreign trade enterprises with independent brands and strong willingness to sell domestically, and establish long-term direct purchase and supply relations with large chain stores in the province.

Foreign trade enterprises may face problems such as long account period and large capital occupation when exporting to domestic market, and need financial and taxation support. Our province will support financial institutions to develop financial products suitable for foreign trade enterprises to explore the domestic market, and encourage all regions to adopt "policy guarantee+finance+goods pledge" and other ways to innovatively solve the financing problem of foreign trade enterprises to explore the domestic market. Our province will also shorten the time limit for taxation, compress the existing time limit for handling limited matters to 5 to 10 working days, and turn some limited matters into immediate matters; One-stop tax service, allowance handling, invoice mailing and other services are implemented for enterprises that export products to domestic sales. (Reporter Dong Hanbo)

　　Core reading

　　In the first quarter, the national banking insurance supervision system received a total of 22,651 complaints about insurance consumption, which was 9.90% lower than the same period of last year, but it was still running at a high level. The fundamental reason is that insurance companies have not really established the business philosophy of customer first, the awareness of protecting consumers’ rights and interests is weak, the implementation of the main responsibility is not in place, especially the management and control of sales behavior is weak. In this regard, the regulatory authorities have further strengthened the investigation and punishment of misleading insurance sales, organized and carried out "precision strike action", strictly rectified, dealt with quickly, and paid more attention to accountability, played a warning and deterrent role, and better protected the legitimate rights and interests of consumers.

　　Recently, the Insurance Regulatory Commission of the Bank of China, in combination with the evaluation of handling complaints about insurance consumption in 2017, held supervision talks with the principal leaders of 10 insurance companies, including Xinhua Life Insurance, China Life Insurance, People’s Life Insurance, Sunshine Life Insurance, Taikang Life Insurance, Zhonghua Property Insurance, Yongan Property Insurance, Taiping Property Insurance, Yingda Property Insurance and Zhongan Online, which ranked lower in complaint handling evaluation.

　　According to industry insiders, it is the first time that executives of various companies have been interviewed by the regulatory authorities, which reflects the determination of the regulatory authorities to protect consumer rights.

　　In recent years, with the improvement of people’s living standards, insurance products and services not only cover all walks of life, but also go deeper into people’s lives. While residents’ awareness of insurance consumption has been significantly improved, various consumer disputes have followed suit, and consumer complaints have emerged in large numbers.

　　What are the "hot spots" of these complaints? What are the deep-seated problems behind the development of the industry? How to improve? Our reporter interviewed the heads of relevant departments in China Banking and Insurance Regulatory Commission.

　　Insurance complaints are still running at a high level, and claims disputes and sales disputes are more prominent.

　　The data shows that in the first quarter of this year, the national banking insurance supervision system received a total of 22,651 complaints about insurance consumption, which was 9.90% lower than the same period of last year, but it was still running at a high level. In terms of property insurance, consumer complaints involved 10,944 pieces of property insurance. Among them, there are 8628 claims disputes, accounting for 78.84% of the total property insurance complaints. The claims disputes are still dominated by auto insurance claims, which mainly reflect the disputes over liability identification in the stage of loss determination and compensation, the slow limitation of claims, the disagreement over the amount of claims, the disputes over the reasons for refusing claims, and the claims disputes caused by the failure to explain the obligations of underwriting.

　　In terms of personal insurance, consumer complaints involved 11,707 personal insurances. Among them, there were 4,907 complaints about sales disputes, accounting for 41.92% of the total complaints about personal insurance, which mainly reflected the exaggeration of insurance liability or income, the failure to truthfully explain the important contract contents such as insurance period, consequences of failure to pay fees on time, loss of termination and maturity of payment, and false and untrue propaganda. There were 3246 complaints about claims disputes, accounting for 27.73%, which mainly reflected the disputes about responsibility identification, slow limitation of claims and the amount of claims. There were 1140 complaints about surrender disputes, accounting for 9.74%, mainly reflecting the disputes over surrender amount and the slow time limit for surrender. In terms of types of insurance, complaints about insurance services such as sickness insurance and medical insurance increased significantly, with a year-on-year increase of 41.63%.

　　"The complaint data and the market operation mastered by the regulatory authorities also confirm each other." The relevant responsible comrades in China Banking and Insurance Regulatory Commission said, "For example, in personal insurance complaints, sales disputes are relatively concentrated. In 2017, complaints caused by insurance sales accounted for 45.60% of personal insurance complaints, and complaints caused by misleading insurance liability or income accounted for more than 80% of sales disputes."

　　"There are many insurance complaints. The fundamental reason is that insurance companies have not really established the business philosophy of customer first, consumers’ awareness of protection of rights and interests is weak, and the implementation of the main responsibility is not in place, especially the management and control of sales behavior is weak." He said that the problem of some insurance companies "focusing on front-end sales but neglecting back-end claims, focusing on performance and neglecting services" is more prominent, and it is difficult to meet the growing insurance demand of consumers. At the same time, some marketers have unilaterally explained product terms and deliberately concealed important contents of insurance contracts, infringing on the right to know and legitimate interests of insurance consumers.

　　"The sales behavior of quick success and instant benefit not only damages the legitimate rights and interests of consumers, but also damages the reputation of insurance institutions and the social image of the industry." The person in charge said.

　　Internet insurance complaints have increased, and flight delay insurance and travel accident insurance are hot spots for complaints.

　　The chronic disease has not been removed, and the troubles are coming again. In recent years, complaints about Internet sales channels have increased rapidly. In 2017, insurance regulators received a total of 4,303 complaints about Internet sales channels, an increase of 52.64% over the same period in 2016. Among them, flight delay insurance, travel accident insurance, return freight insurance and hotel cancellation insurance sold through the Internet are the "hardest hit areas" for complaints.

　　Insiders pointed out that the reason for the surge in Internet insurance complaints is that the sales method is not suitable for fully protecting the legitimate rights and interests of consumers. Different from face-to-face sales, online insurance mostly explains insurance clauses, insurance liabilities and other contents to consumers by means of "tick reading", which easily causes consumers to ignore or misunderstand important information that affects their insurance coverage, leading to contradictions and disputes in later claims settlement. Second, the service package does not match the speed of business development. Online new business has expanded its territory, but there are not enough physical service outlets and personnel to match it offline; The data systems of some third-party Internet platforms are lagging behind, and they can’t be connected with the business systems of insurance companies in real time, resulting in the problems that consumers can’t inquire about insurance policies and enjoy insurance services in time after being insured. Third, when some large Internet platforms cooperate with insurance companies, they are in an advantageous position in terms of capital, information, customer resources, etc. The latter is difficult to effectively control their sales behavior, and it is easy to cause complaints.

　　"There are still some insurance companies that lack the scientificity and rigor of product design and development in pursuit of explosions and eye-catching, which is easy to lead to insurance consumption disputes." China Banking and Insurance Regulatory Commission, the responsible comrade, said that the regulatory authorities have been continuously cracking down on old problems and new problems.

　　On May 28th this year, China Banking and Insurance Regulatory Commission notified the administrative penalty decision of Quanzhou Central Branch of PICC Life Insurance Company. On the one hand, the company deceived the insured, lied that the product was sold within 7 days, and stated that "6% of the latest interest rates of major banks have been killed" and "the company enjoys dividend every year". At the same time, it refused to provide relevant information to the inspection team, which hindered supervision and inspection according to law. To this end, the company was fined 250,000 yuan, and the responsible person was severely dealt with.

　　The regulatory authorities will continue to maintain strict punishment and strict accountability.

　　The main problems of the 10 insurance companies interviewed this time focus on the high number of complaints about insurance consumption, the inadequate implementation of the complaint handling system, and more complaints about sales disputes and claims disputes. In addition to the top leaders, business department heads who caused more complaints were also required to participate in regulatory talks.

　　The responsible persons of the insurance companies interviewed all said that they would strictly implement the regulatory requirements, rectify within a time limit, properly handle complaints and disputes with effective measures, continuously improve their operating level and service quality, and effectively protect the legitimate rights and interests of consumers.

　　"To purify the insurance market and protect consumers’ rights and interests, we must fight a tough battle and fight a protracted war." China Banking and Insurance Regulatory Commission, the responsible comrade, said that the regulatory authorities will adhere to the "people-centered" regulatory concept, solidly promote the work of rectifying market chaos, severely investigate and deal with all kinds of illegal acts that harm consumers’ legitimate rights and interests, and continue to strengthen the management of misleading insurance sales and difficult claims.

　　Recently, China Banking and Insurance Regulatory Commission, China has further strengthened its efforts to investigate and punish misleading insurance sales, organized a "precision strike operation", strictly rectified, dealt with quickly, and paid more attention to accountability, playing a warning and deterrent role. "The regulatory authorities will continue to maintain a high-pressure situation of strict punishment and strict accountability for violations of laws and regulations, rectify and standardize market order, and better implement the protection of consumers’ legitimate rights and interests, forming a normal state." The person in charge said.

　　Insiders pointed out that after the merger of China Banking and Insurance Regulatory Commission, supervision showed stronger execution — — In view of misleading bank insurance sales, China Banking and Insurance Regulatory Commission recently hit a heavy blow. According to the report of China Banking and Insurance Regulatory Commission official website on June 6, the contents of insurance period and annualized rate of return declared by Sunshine Life Insurance when selling products were seriously inconsistent with the provisions of the insurance contract, which deceived the insured, and the illegal acts of Hohhot Jiadi Sub-branch of Bank of China, which allowed the insurance company staff to stay in the office to sell, participate in the bank’s agency insurance sales and "double record" work, Administrative penalties were imposed according to law: the insurance institutions involved were stopped accepting new business from banks for one year and fined 600,000 yuan; the banks involved stopped accepting new business from agency insurance for one year and fined 300,000 yuan; and the relevant responsible persons were also warned and fined.

According to the client news of Henan Daily, the epidemic prevention and control headquarters of Henan Province requires all localities to strictly implement the Administrative Measures for Epidemic Prevention and Control of Health Codes in COVID-19, Henan Province and the rules for assigning and transcoding health codes. Health codes are only used for epidemic prevention and control to serve people’s health, and are never allowed to be used outside the circumstances stipulated by the national and provincial epidemic prevention and control headquarters, and are never allowed to be used in scenes unrelated to epidemic prevention and control, and are never allowed to add or delete the database of health code risk personnel beyond the rules.

The provincial epidemic prevention and control headquarters once again asked all cities and counties to strengthen the management of health codes, and severely dealt with those who caused serious consequences due to improper use of health codes.

Editor Zhao Xi

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CCTV News:At present, the nucleic acid testing of all staff in Wuhan, Hubei Province is being carried out in an orderly manner. How to finish the task efficiently in the shortest time? The power behind this is not only the concerted efforts of medical staff and citizens to fight the epidemic, but also the "hardcore" technology "weapons" invested by medical institutions and technology enterprises.

At 8 o’clock in the evening, more than 200 people in Longyang Street, Hanyang District were waiting in line to do nucleic acid. Liu Zhilian, the person in charge of the scene, had a special interview during the busy interval.

Wu Hui, who came for an interview, has 11 years’ experience as a nurse, and she is eager to participate in this epidemic.

Volunteer Wu Hui:Although I have left the hospital now, I think we need to come forward and contribute our little strength in this epidemic.

Because of her rich experience, Wu Hui passed the interview. She immediately put on a red vest and prepared for tomorrow’s nucleic acid test with other volunteers. In more than 2,800 sampling points in Wuhan, there are still many "uninvited" volunteers like Wu Hui.

In Donghu Road community nucleic acid testing point, every resident has a special guide when testing nucleic acid.

Li Feng, the fourth-level director of the directly under the authority Working Committee Office of Hubei Provincial Party Committee:I started to make preparations at 6 o’clock in the morning and worked until the early morning. Last night, I worked until nearly 12 o’clock.

The strength of science and technology is also helping the whole staff to detect nucleic acids. Ms. Wu of Donghu community felt a robot doing nucleic acids.

Ms. Wu, a resident of Donghu Community in Wuhan:It will move left and right, then turn around, and you will obviously feel something circling in the upper part of your throat.

This is the first mobile nucleic acid detection vehicle in Hubei. The robotic arm equipped with artificial intelligence algorithm collects one sample in one minute, and can detect nucleic acid of 24 samples at the same time, and the results can be obtained within 45 minutes at the earliest.

Li Yirong, Director of Laboratory of Zhongnan Hospital of Wuhan University:The traditional PCR technology is divided into three temperatures to amplify it (sample), which means that it takes time for the instrument to switch between the three temperatures, but it only has a temperature of 60, so it can shorten the time.

"When I was here in Dong Tang, I could make money by selling yellow mud …"

Speaking this sentence, Xiong Wenzheng, deputy director of the office of Changsha Tongcheng Holding Co., Ltd., was sitting in the office on the seventh floor of Golden Family. He had been working and living in Dong Tang business circle for more than 30 years. At the peak of Dong Tang Department Store, Xiong Wen, who was in his early twenties, was passionate and splashed ink, writing a magnificent chapter "Four acres of brilliant land" for Dong Tang Department Store. (Originally published in Changsha People’s Congress Magazine)

Today, standing on the 7th floor of Golden Family, looking out from the window, Dong Tang business circle in late autumn of 2020 is still lively. The construction of the subway station has been basically completed, and the streets are crowded with people.

For an old man like Xiong Wen in Changsha, such a scene made him feel a little sentimental.

Dong Tang in the 1980s.

In the south city of Changsha, the Dong Tang business circle once flourished, bearing the memory of old Changsha. There used to be a reputation of "selling yellow mud can make money", and it also suffered from the embarrassment of declining popularity. "The road to the revival of Dong Tang business circle" has always been a hot topic.

What was the prosperity of Dong Tang business circle? Why did it once decline? Where is the road to its revival?

The east wind came overnight? Here once dominated the evolution theory of Changsha’s business.

In the memory of the old Changsha people, anyone who dabbles in the local business community will never forget the lively and beautiful era of "Fighting with Five Tigers in Changsha" …

In January, 1983, Dong Tang Department Store (the original site of Cash Family) located in the northwest corner of Dong Tang was completed and opened. In the following years, the nearby clothing trading building, cloth market and Changsha Workers’ Cultural Palace were completed and put into operation. Around this small area of Dong Tang, the integration of various formats has gradually formed. At that time, it really started an era of Changsha commerce, and the Dong Tang business circle also took shape.

The completed Dong Tang Department Store.

The salesperson of Dong Tang department store is picking up the goods for the customers.

There is a constant flow of traffic and people coming and going near Dong Tang Department Store.

In the commercial map of Changsha at that time, with the Dong Tang business circle raising the war flag in the southeast, Dong Tang Department Store, Shaoshan Road Department Store, Zhongshan Road Department Store, Xiaoyuan Department Store and Friendship Store at that time, ignited a commercial competition war of "five tigers fighting in Changsha".

Xiaoxiang Cinema at that time

Competition has promoted the development of business, but also brought an opportunity to take off.

Around 1995, a number of Changsha local time-honored brands, such as Friendship Mall, Fire Palace and Xinhua Building, successively settled in Dong Tang, which led to the completion of a large-scale upgrade of the business circle. The Dong Tang business circle and the Wuyi business circle echoed each other from a distance and became the main focus of Changsha’s business in the south of the city.

At this point, the Dong Tang business circle has entered a stage of rapid development-

17 years ago, Tongcheng Electric built a flagship store in Dong Tang, which is known as "the first store in Central China".

In 2004, Tongcheng Electric entered Dong Tang as a flagship store, which is also the largest store of Tongcheng Electric in the province.

In 2005, Dong Tang Metropolis Commercial Street opened, which is the first underground commercial street in Changsha with a total length of 624 meters.

In 2012, Friendship Mall achieved a turnover of 1.3 billion yuan with a business area of 27,000 square meters on the upper and lower floors, ranking first in Hunan’s commerce and trade industry.

With the vigorous development of commerce, in this small area of Dong Tang at that time, the Yuhua District Government embodied strategic and forward-looking policy support and planning guidance, and formed a teaching and training industry around the educational resources of Dong Tang business circle; The cultural tourism industry formed around Xiaoying Group has gradually taken shape. These characteristic industries once formed the basic market of Dong Tang business circle outside commerce. This all-round industrial layout once led the evolution and development of Changsha’s commerce …

Internet e-commerce impacts consumers’ shopping habits are quietly changing.

If you go back to more than ten years ago, if you come to Dong Tang at that time, you will see that the popularity is no less than the lively scene of Wuyi Square or Taiping Street today-

Dong Tang Department Store and Friendship Shopping Mall are separated on both sides of the square, where most famous brands that can be bought in Changsha at that time are gathered. And across the intersection, in the bustling metropolis commercial street and Dong Tang clothing exchange building, you can find all kinds of cheap and fashionable clothing accessories.

As an old-fashioned commercial street, the metropolitan commercial street ushered in its heyday after the Millennium.

According to the memories of merchants who used to do business here, people crowded around Dong Tang every day, and many Changsha citizens even bought clothes and swept the goods with big sacks. "Business will not be interrupted from morning till night. At that time, merchants had to go to the clothing building early every morning to grab goods, and there would be no best-selling styles if they were late. In the metropolitan commercial street and Dong Tang clothing exchange building, all fashionable clothes could be found at that time. Many young people go to Dong Tang to go shopping, eat, buy clothes or trinkets after work or after class … "

The once bustling commercial street in Dong Tang metropolis.

At that time, the Dong Tang business circle has become a rival to the May Day business circle. When it comes to Dong Tang business circle, if the admission of Pinghetang, Dong Tang Department Store and other groups is just a prelude, then the opening of Dong Tang Clothing Exchange Building and Metropolitan Commercial Street is the booster for Dong Tang business circle to reach its peak.

However, no one ever thought that after 2012, the decline of Dong Tang business circle came quietly …

With the popularity of online e-commerce shopping and the upgrading of people’s consumption level and business model, the business of underground commercial streets began to decline. Many shops are promoting sales with various discounts, but few people still patronize them, and their business is still very deserted. Some shops have already posted advertisements for subletting.

"At that time, e-commerce developed rapidly, and many popular styles of clothes were also available online, and the price was cheaper. The popularity here suddenly cooled down. Moreover, compared with other emerging business districts with rapid development and complete facilities in Changsha, the shopping environment of underground commercial streets here is not good. The business in other parts of Changsha is developing, but here in Dong Tang is stagnant … "Zhao Xu, the floor supervisor of Friendship Mall, has lived in Dong Tang for 26 years, and he can’t help but be deeply touched when he sees that the business circle in Dong Tang has grown from bustling to deserted.

Wang Yigao, deputy director, researcher and professor of Hunan Institute of Economic Geography, has lived in Dongtang business circle for more than 20 years. He analyzed the dilemma faced by Dong Tang business circle from a more professional perspective. "Internet e-commerce has a greater impact on physical stores, which has changed people’s consumption patterns and habits to some extent; In addition, shops in Dong Tang business district are generally expensive in rent and lack of functional supporting facilities. The times are developing, and citizens’ demand for shopping conditions and consumption environment is constantly improving. As an old business district, Dong Tang basically has no large underground parking lots, no boulevards for leisure walks, and no squares for fun … "

Professor Wang Yigao also said: Compared with the "Fire Palace" and "Taiping Old Street" with a strong sense of history in the May 1 business district, the Dong Tang business district lacks historical precipitation, which affects the development of diversified business patterns; For a long time, the architectural layout of Dong Tang was also lack of planning, and office buildings, factories, institutions, research institutions and commercial complexes were blindly confused, resulting in a chaotic pattern and mixed roads, which did not form a three-dimensional traffic pattern. All along, the businesses in Dong Tang have been fragmented and have not formed a unified alliance. Coupled with the subway construction in Dong Tang in recent years, various factors have caused the rapid decline of Dong Tang business circle in recent years.

Dong Tang Business Circle, Friendship Shopping Mall, Metropolis Commercial Street … These nouns have accompanied a generation of Changsha people through beautiful memories of youth. However, with the development of the times, the "old business circle" has become a lonely term.

When you make a comeback! Night economy and the "revival" assisted by subway lines

Dong Tang business district is bustling with night.

On June 28th, 2020, Changsha Metro Line 3 along Dong Tang was opened.

In the eyes of some insiders, this is a new opportunity and new kinetic energy for the revival of Dong Tang business circle. However, is it enough to solve the grand proposition of "revival of the old business district" just by a subway line?

Wang Lin, a professor at Central South University, once said in an interview with the media that all businesses in the Dong Tang business circle are fragmented, which has led to the current decline. To revitalize the business circle, we must first conform to the natural development of the economy, and then the guidance of the government.

Some people in the industry also pointed out that if the opening of the subway brings good times to the revival of Dong Tang business circle and Dong Tang’s own location is favorable, then it is necessary to find the "harmony between people" in the revival of business circle, that is, to face the shortcomings of business circle directly, and enterprises and the government should come up with some effective ways to break the situation.

Dong Tang Metropolitan Commercial Street

On July 15th, 2020, Liu Suyue, deputy secretary of Yuhua District Committee and district head, led a team to investigate the surrounding environment of Dong Tang business circle, and visited Golden Family, Xiaoxiang Film Group and other enterprises, and then organized some business representatives from Dong Tang business circle to hold a symposium on the theme of "How to revive Dong Tang business circle".

At the symposium, representatives of Xiaoxiang Film Group, Fire Palace, Golden Family, Pinghetang, SINOMACH International, Tongcheng Electric Appliances, Xinhua Building and other enterprises launched a heated discussion around the "revival" of Dong Tang business circle.

The person in charge of Hunan Xiaoxiang Cultural Industry Investment Co., Ltd. proposed that the Dong Tang business circle is in urgent need of transformation and upgrading! With the arrival of the economic development tide in experience tourism, Xiaoxiang Film Group wants to build an experience city of film and television culture, attract more people to know about film and television culture, and turn it into a "meeting room of film and television culture" in Hunan, so as to drain the business circle and provide a new engine for its development, thus driving the development of the whole business circle.

The relevant person in charge of Friendship Mall said that during the epidemic, the mall launched a series of live online activities, which was a great success. The sales performance in May and June increased by about 3% compared with last year. Through practice, it is found that the influence of live broadcast sales is very strong, so the next step will continue to deepen online channels, and at the same time, fashion brands that young people love will be introduced one after another.

Think about how to transform and upgrade, how to attract consumers, especially young consumers, and how to strengthen linkage, dislocation management and information sharing between businesses?

This is the thinking put forward by Liu Suyue, deputy secretary of Yuhua District Committee and district head, to Dong Tang business circle at this meeting.

Today’s Dong Tang business circle

At the meeting, the specific arrangements made by the Yuhua District Government for the development of Dong Tang business district are also ready to come out: good guidance, good planning, scientific positioning, focusing on Dong Tang’s characteristics and advantages; Plan more activities related to consumption festival according to time nodes, and guide businesses to strengthen linkage consumption and related consumption; It is necessary to take the lead in setting up business alliance institutions and strengthen the linkage between enterprises and governments and between enterprises; With the help of Tik Tok and other new media, strengthen the publicity of Dong Tang business circle; It is necessary to improve the basic supporting facilities of the business circle, strengthen the rectification of advertising spaces, improve the lighting at night, and solve the problem of parking difficulties through the sharing of parking spaces, so as to create a good market environment for the business circle.

There are indications that Dong Tang, the "old business district", seems to have signs of oriental wind. With the comprehensive promotion of Changsha’s "Night Star City" consumption festival and the launch of Yuhua District’s "Slow Nightlife, Meet You" activity, the Dong Tang business circle reappeared after the epidemic.

Dong Tang business circle in the future, just like a young man gearing up, is coming back with a new attitude, which is expected to reproduce the "paradise for shopping and leisure" in Changsha people’s mind.

Text | Li Jie

Poster | Wan Tao

Editor | Fan Jin

Source | Netease Hunan

Text | Radar Finance Meng Shuai

Edit | Deep Sea

With the longer and higher frequency of e-commerce promotion, consumers’ enthusiasm for e-commerce promotion is getting lower and lower. Referring to this year’s 618, some media even used the word "quiet" to describe it. While the platform is no longer as high-profile as in previous years, the influence of the head anchors of major platforms seems to be less than before.

According to Qingyan’s data, on the first day of the pre-sale of 618 this year, the GMV of Li Jiaqi’s beauty special live broadcast was about 2.7 billion yuan, but it was 46% lower than the nearly 5 billion yuan in the same period last year. Or have already felt the "chill" of live broadcast with goods in advance. Even Li Jiaqi, who is already a super-head anchor, went to Mango’s variety show "Cut Through the Thorns" and started singing and dancing, which seems to be intended to enhance his exposure.

Brother Xiao Yang, who has more than 100 million fans in Tik Tok, recently intends to reduce the frequency of live delivery. His career focus has shifted, and he has devoted part of his energy to the entertainment track including concerts, electronic syllables and short plays. However, Du Gang, CEO of Three Sheep, revealed that these attempts of the company are actually not the second curve, and the company does not expect to make profits from them at this stage.

Turning to the Aauto Quicker platform, Simba, regarded by the outside world as "a brother of Aauto Quicker", has repeatedly revealed his idea of retiring in public. In April this year, it was not the first time to "bombard" Simba in Aauto Quicker, and it was once blocked by the platform for several accounts. It was not until the opening of the 618 th National Congress that this drama ended with an apology for Xin Xuan and the unblocking of Simba account. But after returning to the live broadcast room again, Simba bluntly said that he could not broadcast.

Some analysts pointed out that the head anchor actively sought exposure, transformation and diversified development, and even retired, involving many considerations. For example, the decline in the appeal of the head anchor, the decline in consumer enthusiasm, the increasing market competition, the bottleneck of industry growth, the rise of new tracks, the game between the platform and the anchor and other factors have jointly created the current situation.

The record of 618 has declined, and Li Jiaqi is "doing nothing" to sing and dance?

Since Viya bid farewell to the live broadcast room for tax evasion, Li Jiaqi has become the only super-head anchor of Taobao Live. Although Li Jiaqi has not been affected by the tax storm, its live broadcast business has also experienced many ups and downs, such as the suspension of broadcasting, the incident of Hua Xizi’s eyebrow pencil, and the alleged "two choices" by JD.COM, and a series of storms have also made Li Jiaqi taste some "hardships".

On June 18th this year, Li Jiaqi, whose reputation has declined, has a much weaker sense of existence than in previous years. How much GMV was once broadcast live in Li Jiaqi is a topic of great concern to the outside world, but now the news that Li Jiaqi participated in the mango variety show "Cut Through the Thorns" seems to be more of a gimmick.

In May this year, when the "618 Great Promotion" was about to kick off, it was reported that Li Jiaqi would join the hit variety "Cutting Through the Thorns". Although Li Jiaqi has a huge fan base in the whole network, a cross-border participation of an anchor with goods in a music competition variety show still caused a lot of hot discussion among netizens, and some netizens questioned the authenticity of the news.

On the evening of May 21st, Li Jiaqi himself responded positively to this rumor in the live broadcast, and made it clear that he would indeed participate in the recording of the program "Cutting Through the Thorns". He admits that the reason why he decided to participate in this variety show is mainly to make money. "I am going to make money, and I will give you a red envelope when I make money." On May 22nd, the topic of "Li Jiaqi responded to participate in Pigou" immediately rushed to Weibo for hot search.

In fact, head anchors like Li Jiaqi and Viya are actually more capable of absorbing gold than many stars. In a program in 2020, Viya once joked, "I won’t be a star. When a star is an anchor, how can I make money?"

Back to November, 2021, according to the interface news report, on the first day of the pre-sale in double 11, the live broadcast rooms in Li Jiaqi and Viya achieved sales of 10.653 billion yuan and 8.252 billion yuan respectively.

After Viya was forced to leave, Li Jiaqi’s position in Taobao anchor became even more incomparable. During the period of double 11 last year, some media reported that according to the sales volume and selling price of live broadcast rooms in Li Jiaqi, the total income of double 11 in Li Jiaqi was conservatively estimated to exceed 25 billion yuan.

In this regard, Li Jiaqi’s US ONE team responded to the media that the data is purely fabricated and seriously untrue. The double eleven receiving and data statistics are far from over, and the GMV data has never been released in the live broadcast room in Li Jiaqi. The so-called 25 billion revenue is sheer nonsense.

Behind Li Jiaqi’s participation in variety shows to seek more exposure this time is actually the anxiety that his live broadcast career is facing a certain bottleneck. As early as before the official opening of this year’s 618 National Congress, Li Jiaqi said earnestly at the kick-off meeting, "Is it difficult to promote this year’s 618 National Congress? I think it is difficult. "

According to "Youth Intelligence" data, on the first day of the pre-sale of "618" this year, the beauty category GMV of the live broadcast room in Li Jiaqi was 2.675 billion yuan, which was as high as 46% lower than the nearly 5 billion in the same period last year. Among the major brands, although Polaiya beat L ‘Oré al to win the first GMV, its GMV data also fell by about 31% year-on-year. However, the response of US ONE is still as usual, saying that the data is inaccurate and the company does not disclose GMV.

Some Internet observers pointed out that the real purpose of Li Jiaqi’s variety show this time may be more to drain his live broadcast career and reverse his image in the public’s mind than to get the notice fee. Variety shows usually focus on entertainment and interactivity, and in recent years, there are not a few stars who have been "washed white" because of variety shows. In this variety show, Li Jiaqi has the opportunity to have more direct and in-depth communication with the audience, so as to enhance the emotional connection with the audience and make his public image more intimate and grounded.

The aforementioned people further added that for the sake of crisis public relations, after the incident of Hua Xizi’s eyebrow pencil, Li Jiaqi needs to keep a low profile as much as possible to slow down the further fermentation of the incident. As the public opinion influence of this storm gradually fades, Li Jiaqi, as the anchor with goods, needs to find more traffic portals for his live broadcast career, thus promoting the growth of sales between live broadcasts. In addition, this cross-border marketing strategy can not only help Li Jiaqi to further consolidate his fan base, but also bring him more business cooperation opportunities and advertising endorsement opportunities.

Intentionally reducing the frequency of live delivery, Brother Xiao Yang entered the entertainment track.

As a fan of Tik Tok, online celebrity, crazy Xiao Yang Ge has already become one of the top head anchors on the platform. However, many netizens found that the frequency of crazy Xiao Yang’s recent live broadcast of goods seems to be getting lower and lower.

According to the list of Tik Tok’s goods in April released by Whip Niu Shi’s integrated three-eye survey data, after falling out of the top 20 of the list for two consecutive months in February and March, Crazy Xiao Yang once again missed the top 20 of the list. However, Xiao Yang’s apprentice, Boss Seven, has been in the top 20 of the list for two consecutive months.

According to the statistics of radar finance, in the last 30 days, Brother Crazy Xiaoyang’s account has been broadcast live for 6 days (some of which were broadcast several times a day).

According to the data of the gray dolphin, in the last 30 days, the six-day live broadcast of Crazy Xiao Yang Ge has GMV output, with a total sales of 100 million+. Among them, the maximum sales per day is 25 million to 50 million on May 25th. What’s even worse is that during this period, crazy Xiao Yang Ge also dropped 463,000 powder.

Judging from the above data, it seems that the energy of crazy Xiao Yang Ge is less and less on live delivery. In fact, crazy Xiao Yang Ge also revealed in the live broadcast that this year, the number of live broadcasts with goods will be reduced, compared with more live entertainment. If there is a special event, Crazy Xiao Yang Ge will also consider giving his account of over 100 million fans directly to his disciples for use.

Due to the reduction of the frequency of crazy Xiao Yang Ge’s live broadcast, there are even voices outside speculating that Xiao Yang Ge will retreat behind the scenes. Du Gang, CEO of Three Sheep, responded to the rumors of quitting the Internet, "It’s just that his energy (crazy Xiao Yang Ge) is not enough to support the high-frequency live broadcast as before, and there are more things to do."

So what on earth does crazy Xiao Yang have to do? Radar Finance found that the "ambition" of crazy Xiao Yang Ge not only stays in the field of live delivery, but also wants to share a piece of the entertainment track by "debuting" with funny videos.

Last November, Crazy Xiao Yang spent 30 million yuan to hold a concert of stars in Hefei Olympic Sports Center, and invited many famous artists including Jeff Chang Shin-Che, Silence Wang, Pu Shu, Faye Chan, Vitas, Twins, Paul Wong and Chopsticks Brothers.

Although the tickets for this concert are only for sale, if you want to get the tickets by participating in the lucky draw in Xiao Yang’s live selection room, you need to place an order for any product first, and the winner can get two consecutive tickets. Another way is to store the value through members, and you can get tickets directly when you reach a certain amount.

In May of this year, Crazy Xiao Yang Ge held another electronic syllable named DXYG-VAC in Luogang Park, Hefei. Like the previous concert, Brother Xiao Yang didn’t bring the goods live during the electronic syllable, but on the side of the electronic syllable stage, Brother Xiao Yang set up an exhibition hall selected by Xiao Yang Zhen, a self-operated brand of Three Sheep, which provided food, drinks and clothing products for consumers to buy.

It is worth noting that because the price of some goods in this electronic syllable field is too high, crazy Xiao Yang Ge was once involved in the controversy whirlpool. For example, a bottle of pure water was sold to 20 yuan, and a bottle of Red Bull with an off-site price of less than 10 yuan was sold to 28 yuan, so there was a voice questioning the electronic syllable "Cheating".

In addition to concerts and electronic syllables, Crazy Xiao Yang Ge also extended his tentacles to the current hot short drama track. In mid-April this year, the latest short play "Fu Ye, Your Bride is Big Brother" of Three Sheep Network officially started shooting, and the launching ceremony was started at Fumao Hotel in Hefei. In addition, Sanyang has opened a new account "Sanyang Theater" in Tik Tok, which is dedicated to publishing short plays.

However, Du Gang revealed that these attempts of the company are actually not the second curve, and at this stage the company does not expect to make profits from them. For example, take the short play as an example. At present, the three sheep have set up a special short play team, but the positioning is to expand the content form for the three sheep, not to lay out the short play production market. As for activities such as electronic syllables, it is more a marketing exposure than a money-making business.

And the platform "challenge" was blocked again, and Simba bluntly said that it could not be broadcast.

Gradually fading out of the head anchor in the live broadcast room, in fact, it is not just crazy Xiao Yang. Simba, who is known as "the elder brother of Aauto Quicker" by the outside world, has even revealed his idea of quitting the network in public for many times.

In April this year, Simba gradually lost control of her emotions due to some negative comments in a live broadcast. During the live broadcast, Simba not only pointed the finger at other anchors, but even openly fired at the Aauto Quicker platform. Subsequently, Aauto Quicker Platform banned Simba’s account on the grounds of inappropriate words and deeds, speculation of private disputes, conveying negative emotions, etc.

However, the title did not stop Simba from continuing to "get mad". After that, Simba started broadcasting with the accounts of several of his disciples respectively, and released excessive remarks, but these accounts were soon banned by Aauto Quicker. In desperation, Simba even said, "You dare to block all my anchors, and I dare to tell you that there is no cash flow on your platform! I dare to stand in front of the Hong Kong Securities Regulatory Commission and report my real name. "

In fact, this is countless times that Simba has "challenged" the platform. In December 2020, Aauto Quicker banned Simba for 60 days after it was exposed that Simba sold fake bird’s nest. In October, 2021, Simba accused Aauto Quicker of giving traffic to the performers instead of himself during the live broadcast, and was once again banned by the platform. In March last year, Simba was banned by Aauto Quicker for 48 hours for accusing Aauto Quicker of conniving at emotional anchors to create false popularity and false data and cheat the elderly.

And this "farce" ended in an apology. On May 19th, Xinxuan Official issued an apology statement in Aauto Quicker, claiming that its anchor Simba made inappropriate remarks that damaged Aauto Quicker’s image during the live broadcast on April 20th. Xinxuan Group deeply apologized for this.

On May 20th, when the curtain of 618 was opened, Simba’s account was finally unsealed. After returning to the live broadcast room, Simba bluntly said that he couldn’t broadcast. "There will be fewer and fewer live broadcasts in the future, and it is probably planned to make Xinxuan accustomed to Simba through ten live broadcasts."

As early as March of this year, in a live broadcast, Simba once said, "Now there is nothing exciting for me in the live broadcast industry. Next, I have to suspend the live broadcast, precipitate for two years, learn artificial intelligence, and then choose a new track two years later to start again."

However, the statement that Simba gradually faded out of the live broadcast does not mean that Xinxuan gave up the business of live broadcast with goods. Radar Finance has noticed that the symplectic selection with obvious family characteristics has already hatched a number of talented anchors, and the carrying capacity of these anchors is also in a relatively high position among the anchors in Aauto Quicker.

According to the data released in the new list, in 2023, the estimated sales of live broadcast in Aauto Quicker ranked in the top 10 accounts, and 6 seats were won by newly selected anchors. The top three players in the list are all taken over by the newly selected anchors. They are Eggs, Simba and Shida Beauty.

However, the relationship between Simba and Aauto Quicker is quite subtle. On the one hand, the anchor of Xinxuan has contributed considerable sales to the Aauto Quicker platform, which may be one of the reasons why Simba has been blocked for many times but has not completely withdrawn from the live broadcast in Aauto Quicker. On the other hand, in order to avoid Simba’s dominance, Aauto Quicker has also intended to "cut back" in recent years. After all, for a platform, if it relies too much on one company, there is obviously a great risk, which is not conducive to the long-term development of the platform.

Some analysts believe that as the e-commerce promotion activities become more normal, consumers’ expectations and enthusiasm for the promotion gradually decrease, resulting in weak overall sales growth. Although head anchors occupy a place in the market with their huge fan base and strong influence, they are also facing the challenge of weak sales growth in the environment where consumer enthusiasm fades, and it is difficult to maintain their past glory.

In the context of increasing competition in the live broadcast industry, in order to maintain its leading position, the head anchor needs to constantly find new exposure points to drain the company’s live broadcast business, thus driving sales growth. With the growth of live broadcast e-commerce business facing bottlenecks, head anchors need to make plans early to adapt to market changes and help the company find new growth points as soon as possible, so as to achieve diversified development and get rid of dependence on a single business.

Tengshi DENZA, a joint venture brand between BYD and Daimler, launched its brand and concept car at the Beijing Auto Show last year. The production model will be launched this year, and the debut of the production model is likely to be at the Shanghai Auto Show in April. A few days ago, we once again obtained the spy photos of the test car of Tengshi DENZA, and with the passage of time, more details gradually became clear.

[The taillights and headlights in the production version have clear outlines, which are obviously different from the concept headlights. The charging socket is hidden under the sealed cover plate in the middle of the air intake grille]

Although the taillights of the production model are temporary light groups like the headlights, the contours have become clear, which is very obvious from the design of the light groups of the concept car. However, the outline of the car body is basically similar, and it adopts a pattern similar to a hatchback and a half. From the side, it is a hatchback model, and the wide C-pillar and the tail box are completely integrated. But from the tail, it is basically a sedan version, with the rear windshield concave, and the trunk is the same as the sedan, with only the trunk lid and the rear windshield fixed.

The side door is still a conventional open design, rather than a concept car split structure. The charging socket is hidden under the sealed cover plate in the middle of the air intake grille. According to the information we have before, the DENZA model does not use the old Mercedes-Benz B-Class platform as reported earlier. For example, the rear suspension system is a torsion beam non-independent suspension, while the Mercedes-Benz B-Class does have a multi-link independent suspension structure. At this point, it is also different from BYD’s own E6 pure electric vehicle, which is also a multi-link independent rear suspension structure.

Previously, the spy photos of the central control panel of DENZA model and the integrated multimedia system panel with black piano paint have been exposed. However, it is not a sci-fi suspended central control panel that can slide horizontally on the concept car. The production model also does not use the camera-type exterior rearview mirror on the concept car. However, the newly exposed gearbox gear lever area is still very scientific and technological, which should be the same as E6 pure electric vehicle. The so-called gearbox gear lever is mainly an adjustment switch of motor drive mode, including four different gears: R, N, D and P. However, the gear of DENZA model adopts a design similar to Lexus’ Remote Touch, like a floating mouse. At the front of it is a water cup holder with a hole.

As a joint venture brand between BYD and Daimler, DENZA’s future is still difficult to determine. Obviously, both manufacturers have left their own hands. Daimler’s aim is to fully absorb the global technical resources of electric vehicles in the new energy era. Not only did Daimler cooperate with BYD, but also took a stake in Tesla, a famous American electric vehicle manufacturer, and the cooperation was further deepened, applying its electric vehicle technology to its own Mercedes-Benz brand models.

Daimler walks on two legs, and the cooperation enthusiasm with Tesla is higher. It is still difficult to determine whether the DENZA model jointly invested with BYD can go to overseas markets as expected. However, it is obvious that BYD has left a back road for itself, and the purpose of cooperation with Daimler is more to grasp the automobile manufacturing standards faster and more accurately, with a view to greatly improving its own car-making technology.

At the same time, BYD’s own electric vehicle technology is still being continuously developed and improved. For example, the bidirectional inverter charging and discharging technology is its latest research and development achievement. Many new modes, such as "vehicle-to-grid mode", electric vehicles can not only charge through the grid, but also feed electricity back to the grid; "Car-to-car mode" can realize mutual charging between electric vehicles. It integrates the functions of drive motor, vehicle charger and DC charging station, which greatly reduces the investment of professional charging stations, simplifies the charging standard and can easily adapt to the power supply situation in different markets.

moreBYDJoint venture brand with DaimlerTengshiFor DENZA car information, please see the related reading on the next page.

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Related reading:BYDDaimler DENZANew carThe interior looks like a starter.Benz b

In February, Sohu Auto first exposed the first spy photos of BYD Daimler Electric Vehicle Joint Venture Company. Last week, Sohu Auto once again exposed the product logo of BYD-Daimler joint venture company and the possible Chinese name. Today, Sohu Auto brings you the interior of the first new car of this joint venture company. Similarly, this is the first time that this new car interior has appeared in the public eye.

Denza new carInterior first exposure and cashMercedes-benz class bStyle approximation

The spy photos of the car’s appearance show that the first model of the joint venture between BYD and Daimler is code-named PT1, which we will call it hereinafter.

From the interior spy photos, the overall interior style design of PT1 is highly similar to that of Mercedes-Benz B-Class, and the design from instrument to center console is almost the same. It’s just that the LED display screen installed on the center console is expected to have a size of 7 inches, which makes the whole interior show the difference and reflects more sense of science and technology. The interior of the whole car adopts the color matching of black on the top and rice on the bottom, which is a common color matching, and the middle is inlaid with mahogany decorative strips, which is suitable for the style of the family car.

Although the new car adopts the consistent steering wheel design of BYD in recent years, it is learned from insiders that the steering wheel installed on the test car does not belong to PT1, but is borrowed from BYD. In the future, the steering wheel of PT1 may adopt a brand-new design. Due to the tight camouflage of the test car, we can’t see other details of the interior.

Along with the exposure of the interior, there is also a clearer photo of the front face. Through it, we also know more specifically the specific appearance of the front face design of this model. Because it is an electric vehicle, the size requirement of the air inlet of the vehicle is not so high, so there is a large area of decorative plate in the middle of the air intake grille of PT1, and the new logo of the joint venture company is in the center of the decorative plate.

The bumper design of the new car doesn’t have much brilliance, but although it is an electric car, it still has a large air intake on the bumper. It seems that its front face is no different from that of an ordinary gasoline car.

Power system or source e6,baseNot completely copiedb grade

Through the appearance we have exposed and the interior spy photos of this exposure, I believe that we have a relatively emotional understanding of PT1. Then, what is the relationship between the powertrain and chassis of this model and the two companies?

Whether PT1′ s power system completely copied BYD e6′ s power system has not been confirmed, but according to insiders, the car’s battery system is closely related to BYD e6. That is to say, at least the battery system of this model comes from BYD’s iron battery system. BYD started with the battery business, which is exactly their strength.

Although we have basically confirmed that this new car is based on Mercedes-Benz B-Class, we found through spy photos that the rear suspension of the test car is obviously different from the current Mercedes-Benz B-Class. Mercedes-Benz Class B is a multi-link independent rear suspension, while PT1′ s rear suspension is a torsion beam semi-independent suspension. The main reason for the change of rear suspension may still be based on cost considerations. Due to the high battery cost of electric vehicles, in other aspects, cost optimization is a must.

After communicating with relevant people, we learned that the PT1 motor, battery and electronic control (the three core components of electric vehicles) are all BYD’s, and its body will be slightly longer than Mercedes-Benz B, and some of its technologies are indeed similar to BYD e6, but it has also been greatly improved.

At the end of this month, BYD-Daimler joint venture company (the new joint venture company is just a research and development center because it has no production qualification) will soon release a brand-new brand and logo, and the English official website of the company can be linked at present. Although it can be linked, it is not known whether the website content is the final confirmation version). The first model of the joint venture company, PT1, will be exhibited at the Beijing Auto Show next month, when we can read the true face of Lushan Mountain.