Zhongxin Jingwei Client October 11 (Dong Xiangyi) Although the property market has not been booming in the "Golden Week" this year, Xuzhou, Jiangsu Province took the lead in launching regulatory policies just after the National Day holiday, followed by Shaoxing, Zhejiang Province. The policies of the two places focus on the record price management of commercial housing, and at the same time, they also clarify the restrictions on sales, "land price restrictions, and competitive construction". According to institutional data, the number of national real estate control policies in the first nine months of this year was as high as 403 times.

　　According to the analysis, the policies issued by Xuzhou and Shaoxing further illustrate the orientation of not relaxing regulation. Especially in the fourth quarter, the national housing enterprises will actively promote sales and destocking, and it is also crucial to stabilize the market order at this time. It is expected that there will still be regulation and control throughout the country in the fourth quarter, focusing on the implementation of the "three stable" policy. In addition, the promotion of real estate enterprises will still have a certain driving effect on the transaction, the overall decline of the market scale can be controlled, and the house price will still be stable.

　　At the same time, the strict implementation of the "three red lines" will be postponed until 2023, which is also confirmed by the media as a misunderstanding and will still be fully implemented in the whole industry from 2021. As for whether it affects housing prices, in the opinion of experts, since the current policy has definitely not landed, it will have no impact on the market.

　　Xuzhou and Shaoxing introduced regulation after the festival.

　　Start the property market "double cannon"

　　On the evening of October 9th, official website of Xuzhou Housing and Urban-Rural Development Bureau issued the Notice on Further Promoting the Healthy Development of Urban Real Estate Market, which clarified many aspects such as homestead supply, filing price management, decoration behavior and price supervision, real estate financial policy, commercial housing sales restriction, housing security and so on.

　　The notice is clear, and the management of the sales price of commercial housing should be strengthened. Newly-filed commercial residential projects with a parcel construction area of less than 100,000 square meters shall be filed at a one-time price; If the parcel construction area is higher than 100,000 square meters, the price can be put on record by stages, each time the record is not less than 100,000 square meters, and the last period is less than 100,000 square meters, so the record can be made according to the facts; The filing price shall not be adjusted within one year.

Source: Xuzhou Housing and Construction Bureau website

　　Xuzhou also stipulates that all financial institutions should strengthen the examination of the use of credit funds and the detection of the flow direction, and take various effective measures to prevent consumer loans and other loans from being used for buying houses in violation of regulations.

　　Xuzhou’s policy of "continuing to adhere to the policy of restricting commercial housing transactions" is not new. According to the Notice on Improving the Opinions on the Stable and Healthy Development of the Urban Real Estate Market in Xuzhou in June 2018, the sales restriction policy had been implemented at that time.

　　Yan Yuejin, research director of the think tank center of Yiju Research Institute, told Zhongxin Jingwei that even if the policy content is reiterated, it will continue to release the signal of policy tightening, at least similar to the constraint of six-year sales, and it can also regulate housing transactions and prevent all kinds of housing speculation. It also further magnifies the effect of the sales restriction policy.

　　According to the housing price data of 70 cities released by the National Bureau of Statistics in August, the sales price of new commercial housing in Xuzhou increased by 0.8% month-on-month and 11.6% year-on-year, second only to Yinchuan, Tangshan and Xining. The sales price of second-hand houses increased by 0.8% month-on-month and 7.3% year-on-year.

　　According to the data of Xuzhou Yibaifang, in the first three quarters of this year, the total land transaction income in Xuzhou reached 37.28 billion yuan, up 73% year-on-year, ranking 29th in the country. Quarterly, in July, August and September alone, the total amount of land transactions in Xuzhou was close to 12.5 billion yuan.

　　"The introduction of this policy in Xuzhou further illustrates the orientation of housing prices and expected stability." In Yan Yuejin’s view, Xuzhou’s latest new commodity housing price index rose fourth year-on-year in the country, which belongs to a city with overheated housing prices, so the policy was introduced in line with expectations.

　　On the same day, Shaoxing, a prefecture-level city in Zhejiang Province, followed Xuzhou and became the second city to be upgraded and regulated after the National Day holiday. According to data from the Central Plains Real Estate Research Center, Shaoxing is the 27th city in China to tighten control policies.

　　The website of Shaoxing Housing and Construction Bureau issued the Notice on Further Promoting the Smooth Operation of the Real Estate Market, emphasizing the strict implementation of the policy of "limiting land prices and competing for construction", the strict implementation of the "double filing" system, the strict management of sales by stages, the strict regulation of market order and the strict implementation of the main responsibility.

Source: website of Shaoxing Housing and Construction Bureau

　　The most important policy is to strictly implement the "double filing" system. The price filing of newly opened projects must comprehensively consider other similar housing prices or "land price+cost" and other factors in the same region, and the price filing of additional projects shall not be higher than the price of commercial housing for the first time.

　　Some analysts believe that this provision means that the developer’s autonomy is compressed, and the decision-making power of filing price tends to be regulated by the government. For developers, the filing price will be more scientific and reasonable, and will be subject to stricter supervision, and the filing price will not fluctuate greatly; For property buyers, the price of the real estate on sale will also be effectively controlled, and there is no need to worry about the ups and downs of housing prices.

　　In addition, for those who have obtained the pre-sale permit or filed the sale of existing homes, all the houses to be sold and the price of each house shall be disclosed at one time within ten days, and shall not be sold at a price higher than the declared price. In addition, increase land supply and implement differentiated land supply. Strictly implement the policy of "limiting land price and competing for construction" and strictly control premium rate and floor land price.

　　Yan Yuejin pointed out that from the content of Shaoxing’s property market policy, references to similar restrictions on purchases and loans are reduced, but more are aimed at land prices and housing prices. This also shows that in the current special period, we are still encouraging housing transactions, but we should guard against the speculation of land prices and housing prices.

　　However, institutional data show that there is no sign of rising house prices in Shaoxing recently. According to the data of Fangtianxia, the average reference price of second-hand houses in Shaoxing in September was 9436 yuan/flat, down 9.29% from August and 21.65% from the same period last year.

Photo by Xin Jingwei in the data map

　　The influence of policies in the two places is limited.

　　The national real estate regulation reached 403 times.

　　"These policies are all lively, not fundamental, and credit has not been fully tightened." Zhang Dawei, chief analyst of Zhongyuan Real Estate, told Zhongxin Jingwei reporter, "Looking at the contents of the regulation policies of these two cities separately, they are close to those of most cities, and the actual regulation policies are not strong, mainly due to the tightening of the filing price adjustment, which is expected to have a certain impact on the market. However, the impact is limited. "

　　Yan Yuejin said that after the "Eleventh" holiday, including the introduction of policies in Xuzhou and Shaoxing, further explained the orientation of not relaxing regulation. Especially in the fourth quarter, the national housing enterprises will actively promote sales and destocking, and it is also crucial to stabilize the market order at this time.

　　At the same time, after the festival, it was also reported that the strict implementation of the "three red lines" will be postponed until 2023. According to shanghai securities news, the news is suspected of being misread, and the "three red lines" policy has not been extended, and will still be fully implemented in the whole industry from 2021.

　　According to media reports, "three red lines" means that the asset-liability ratio of real estate enterprises after excluding advance payments shall not be greater than 70%; The net debt ratio of housing enterprises shall not be greater than 100%; The "cash short debt ratio" of housing enterprises is less than 1.

　　With the gradual tightening of the financing end of real estate enterprises, the probability of developers increasing discounts and promotions in order to reduce debts is greatly increased. As for whether it directly or indirectly affects housing prices, in the opinion of experts, it is certain that the policy has not landed now, so it has no impact on the market. It is not too late to see the impact when the policy is implemented in the future.

　　In the third quarter of 2020, the central government held several meetings to emphasize that the positioning of "housing and not speculating" remained unchanged, and regulatory measures were deployed from various aspects. Since July, many cities have tightened their control policies, such as Hangzhou, Ningbo, Shenzhen and Chengdu, to stabilize market expectations. From the perspective of regulatory content, the policies introduced by various localities are mainly manifested in restricting purchases, upgrading loans, increasing the number of years of restricted sales, increasing the number of years of exemption from value-added tax, strengthening the management and control of the land market, strengthening market supervision, and clarifying that high-level talents and families without houses have priority in buying houses, so as to ensure just-needed and curb real estate speculation.

　　According to the statistics of the Central Plains Real Estate Research Center, the total number of real estate regulation and control in the country in September this year was 35 times. From July to September alone, more than 27 cities issued more than 30 regulation and tightening policies; From January to September, the national real estate regulation and control policies totaled 403 times.

　　Zhang Dawei believes that although the tightening of regulation policies in August and September is not strong, it still represents the trend of real estate regulation and control, that is, one city, one policy, no speculation in housing, and maintaining the stability of the real estate market. As long as it rises too fast, it will inevitably lead to regulation and upgrading.

　　The latest report "Summary and Trend Outlook of China Real Estate Market in the Third Quarter of 2020" released by the Central Finger Research Institute points out that looking forward to the fourth quarter, some cities with strong expectations of rising house prices and land prices will further upgrade their property market policies to stabilize their expectations, but with the gradual emergence of policy effects, the space for policy tightening has been significantly reduced. Some cities will further increase the efforts to attract talents and relax the restrictions on settlement in terms of increasing housing subsidies and strengthening housing security, which will further promote the development of the real estate market.

　　Golden week property market eclipsed.

　　How to get the house price in the fourth quarter

　　Judging from the statistics released by many institutions, the National Day holiday just passed did not give the property market too many opportunities for performance. The performance of "Silver Ten" was light, and the new and second-hand housing markets showed a scene of "uneven heat and cold". According to the analysis, with the increase of residents’ demand for tourism, buyers pay more attention to travel during the long holiday and pay less attention to the property market. In the past three years, the so-called National Day property market Golden Week has faded.

　　According to the monitoring data of Zhuge Housing Search Data Research Center, the sales area of new houses in 10 key cities (Beijing, Shenzhen, Wuhan, Suzhou, Dalian, Fuzhou, Qingdao, Dongguan, Wenzhou and Tai ‘an) was 728,600 ㎡ during the two holidays, a slight increase of 1.6% compared with last year’s National Day Week. On the whole, the sales volume of this year’s holiday is basically the same as that of last year. However, due to the fact that this year’s holiday is one day longer than that of previous years, the average daily sales area of the 10 key cities in 2020 is 91,100 ㎡, down 11.1% year-on-year. The average daily sales area is the lowest value of National Day Week since 2015.

Source: Zhuge looking for a house

　　In the second-hand housing market, the data released by RealData showed that among the 18 cities monitored during the Golden Week, the average daily transaction volume of second-hand housing increased by 50% compared with the same period of last year, and the average transaction price of second-hand housing increased by 12% year-on-year.

　　Zhang Dawei believes that the impact of the epidemic on the real estate market has passed, and the subsequent market will continue to heat up. However, the frequent occurrence of regulatory policies has kept the increase at a "warm" level.

　　According to the report of the Central Finger Research Institute, in the fourth quarter, the national real estate market will show a situation that "the market scale will be slightly adjusted, the enthusiasm for new construction will slow down, and the investment growth rate will remain at a high level". With the rational return of demand under the tightening of regulation and control, the market scale will return to the adjustment channel under the cyclical action, but the active promotion strategy adopted by real estate enterprises will still have a certain driving effect on the transaction, and the overall decline of the market scale can be controlled; The overall operation of house prices will remain stable, and the increase of improved products and the emergence of the advantages of first-and second-line products will drive the average selling price to continue to rise slightly. (Zhongxin Jingwei APP)

The 14th National Winter Games

Snowboarding parallel slalom competition

It will be held from January 22 to 25.

Held at Meilin Valley Ski Resort in Harqin, Chifeng.

There are 16 teams from all over the country.

115 athletes participated in the competition

22-25 January

Women and men in the youth group will be conducted in turn.

Open women’s and men’s competitions

A total of four gold medals will be produced.

January 22nd

Will take the lead in the women’s competition of snowboarding parallel slalom youth group

A gold medal will be decided on that day.

Alpine skiing originated in Europe, also known as alpine skiing, and is known as "the jewel in the crown of the Winter Olympics". In the 4th Winter Olympics in 1936, alpine skiing was listed as the first event in the Winter Olympics. The alpine skiing competition in Beijing Winter Olympics will be held at the National Alpine Ski Center in Yanqing, and more than 300 athletes will participate in the competition.

The steep track produced 11 gold medals.

Eleven gold medals will be produced in the alpine skiing competition of Beijing Winter Olympics, in which men and women will have five events, namely downhill, super giant slalom, giant slalom, slalom and all-around, and there will also be mixed team events. Although all events depend on the athletes’ finish time, according to the competitive characteristics of each event, downhill, super giant slalom and all-around are "speed events", while giant slalom and slewing are "technical events".

The Final Edition of the Competition Schedule of Beijing 2022 Winter Olympics released recently shows that there are 11 competition days in alpine skiing, and a gold medal is produced every day. The first gold medal comes from the men’s downhill, the champion will be produced on February 6, and the mixed team gold medal in the final event will be produced on February 19.

In the alpine skiing competition, athletes need to challenge the steep track, and the fastest sliding speed can reach 150 km/h. Alpine skiing is one of the most vulnerable events to the weather. Temperature, wind speed and visibility will directly affect athletes’ technical performance. Because of the changeable weather in mountainous areas, alpine skiing events are often postponed or cancelled. Sometimes alpine skiing competitions will be held in heavy snow and fog, and it is difficult for athletes to slide down and turn at high speed on the track with changeable terrain under the condition of poor sight. Facing the unfamiliar track, athletes should get up their courage every time they start.

In the competition, finding the fastest route, taking risks and using technology correctly are equally important. Skiing efficiency is the most important in such technical projects as slalom and giant slalom. Athletes need to keep their skis forward and their calves parallel in the competition, and their skis need to be changed frequently and quickly. At the same time, you need to keep balance and try to keep your body in the middle of the snowboard.

In speed events, it is particularly important to be familiar with the track. At the Beijing Winter Olympics, one of the major challenges faced by the contestants is their unfamiliarity with the track. Due to the epidemic situation, the track of Yanqing National Alpine Ski Center failed to hold a test race.

Stars compete for "the jewel in the crown"

As the "jewel in the crown of the Winter Olympics", alpine skiing shows the charm of skiing in the subtle combination of speed and skill. Like track and field and swimming events of the Summer Olympics, the alpine skiing venue of the Winter Olympics has always been crowded with stars.

The Czech Republic will send the largest ever Winter Olympics delegation to the Beijing Winter Olympics, and the number is expected to exceed 130. Alpine skier estelle Ledecka is the brightest star in the Czech Winter Olympics delegation. At the PyeongChang Winter Olympics, Ledecka won the gold medals in the parallel slalom of snowboarding and the super slalom of alpine skiing, becoming the first athlete in history to win the gold medal with two different instruments in one Winter Olympics. In the super giant slalom, Ledecka’s main opponents will be Swiss Gute behrami and Italian Sophia Gogia.

American Michella Schifflin is also a popular skier in alpine skiing. Schifflin, born in 1995, as the gold medal winner of women’s slalom in Sochi Winter Olympics and women’s giant slalom in Pyeongchang Winter Olympics, is the athlete who has won the largest number of World Cup races among active players. At the Beijing Winter Olympics, Schifflin’s goal was to attack the record that Janeka Kostrich won four medals (including three gold medals) at the 2002 Winter Olympics in Salt Lake City. On the men’s side, Marco Oldmat of Switzerland is the favourite to win the grand slalom in alpine skiing. This season, he showed his dominance in the World Cup of this event, and Oldmat also had the opportunity to compete for the championship in the super slalom.

Alpine skiing is not only a stage for top athletes to win the pearl, but also a breakthrough for many countries to become attached to the Winter Olympics.

Bolivia, located in South America, will send two athletes, Brett Firth and Gronlund, to compete in alpine skiing and cross-country skiing in the Beijing Winter Olympics. Mauricio Belmont Biehuan, Chargé d ‘affaires of the Bolivian Embassy in China, said that Bolivia sent a delegation to participate in the Beijing Winter Olympics and released a clear signal that Bolivia fully supported the hosting of the Beijing 2022 Winter Olympics. "Ice and snow sports are relatively small in Bolivia, and it is very important for us to have athletes to represent Bolivia in the Beijing Winter Olympics."

Saudi Arabia will send two alpine skiers to participate in the Beijing Winter Olympics, which is the first time that Saudi Arabia and the GCC countries have sent athletes to participate in the Winter Olympics. According to the official Twitter account of the Saudi Olympic Committee, Saudi alpine skiers Salman Howaish and Fayik Abdi filled this historical gap.

China realizes the whole project participation.

China Alpine Skiing Project has a weak foundation, but it has developed by leaps and bounds under the encouragement of the Beijing Winter Olympics. In the 11 events of alpine skiing in the Beijing Winter Olympics, the China team participated in all events. Team China will send two men and two women to participate in alpine skiing competition, and will also team up to participate in mixed team competitions.

Judging from the previous Winter Olympics, alpine skiing, a basic sport, used to be the only way for China team to participate in two or three technical events with one quota for men and one quota for women allocated by the International Snow Federation, and its performance was also relatively backward.

In order to overcome the three speed events of downhill, super slalom and all-around in the Winter Olympics and achieve the goal of "all-event participation", with the strong support of the Winter Games Center of the General Administration, the alpine skiing national training team set up a speed event team in 2017, with technical athletes as well as events, to fully impact the Olympic qualifications of downhill, super slalom and all-around. Athlete of alpine skiing technical events and speed events need to face great difficulties and constantly conquer the speed limit and the extreme environment. Therefore, in the preparation cycle of Beijing Winter Olympics, the athletes of China Alpine Skiing National Training Team have to deal with triple challenges in technology, physical fitness and psychology.

Our athletes bravely accepted this challenge and shouldered the burden of "participating in all events" in the snow-based major events without hesitation. In the process of preparing for the sprint, the team members experienced setbacks and faced the bottleneck period, but everyone became more and more frustrated, strengthened their beliefs and worked hard. Even in the final process of grabbing Olympic points, many registered events were cancelled due to weather and other reasons, and the competition plan was forced to be adjusted. Athletes can quickly adjust their mentality, cherish the few competition opportunities, always be firm, persistent and determined, and their competitive state has been continuously improved in preparation, and finally the whole project has been realized. (From January 25th, China Sports Daily, 03 edition)

　　To commemorate the 70th anniversary of Chinese people’s Volunteer Army’s overseas war to resist US aggression and aid Korea, 20 episodes of the large-scale documentary "Resist US aggression and aid Korea and defend the country" produced by the National Memory column of the Central Radio and Television General Station will be broadcast continuously on CCTV-4 at 8: 00 pm from October 12th.

　　The film highly restores and comprehensively reviews the course of the War to Resist US Aggression and Aid Korea, and tells in detail the whole process of major historical events such as the difficult decision of the CPC Central Committee, the secret visit of volunteers to the DPRK, all previous major battles, the Korean armistice negotiations, and the triumphant return of volunteers, as well as some heroic models and fighting collectives of volunteers and their epic heroic deeds. Taking the course of the War to Resist U.S. Aggression and Aid Korea as the main narrative line, the program disclosed the inside story and historical details of the decision-making in a panoramic, true and authoritative way for the first time, fully demonstrating the far-sighted political wisdom and strategic vision of Mao Zedong and the CPC Central Committee, and superb military strategy and command art; The people of China and North Korea fought side by side and forged a great fighting friendship with blood; As well as the great spirit of resisting US aggression and aiding Korea forged by the volunteers’ commanders and soldiers under the condition that their weapons and equipment were at an absolute disadvantage. This spirit played a great role in China’s subsequent socialist revolution and socialist construction, and it is still widely praised today.

　　In order to present a more comprehensive, in-depth and accurate picture of the War to Resist US Aggression and Aid Korea to the audience, the filming team conducted detailed research and combing at home and abroad for one year. For the first time, some precious files and telegrams were decrypted in the film, and more than 100 precious cultural relics to resist US aggression and aid Korea were photographed. Some historical images were first made public in the film.

　　The documentary also conducted rescue interviews with many people who witnessed the War to Resist US Aggression and Aid Korea. In order to ensure that the content of the program is authoritative and accurate, and the historical facts are rigorous and accurate, the filming team also interviewed authoritative experts at home and abroad to authoritatively interpret and deeply analyze the international background, battle course and historical details of the War to Resist US Aggression and Aid Korea.

　　In the visual presentation of the program, while paying attention to the international vision and innovative expression, the film did not adopt the scene reproduction commonly used in traditional documentaries, but made full use of the shooting materials and a large number of precious historical images, cultural relics and archives to faithfully present the program content, ensuring the authenticity, visibility and historical sense of the program content.

　　China’s great war of "Resisting US Aggression and Aid Korea and Defending the Country" was a great feat of China people’s resistance against aggression without fear of violence. The war of resisting US aggression and aid Korea greatly enhanced China’s international prestige, established China’s status as a great power in the world, and broke the myth that the United States was invincible. This national memory will surely go down in the glorious history of People’s Republic of China (PRC) and the Chinese nation forever.

1905 movie network news Recently, the famous director sam mendes’s new film "1917" released a brand-new preview. In the notice, two young soldiers were ordered to go through the position of bullets and deliver an important message. The time given to them by the boss is one day.

The whole preview is full of postmodern texture, and music, lens shifting and editing are not the models of family ethics drama that Mendes is good at. Moreover, the preview sequence of shots and subtitles appear in exactly the same way, which creates a closed-loop structure in vision and plot, which is very novel. The story of the film took place in World War I, 1917. Two young soldiers were appointed by their superiors to pass through the front line and enemy positions to deliver a message. This information is very important because it concerns the lives of tens of thousands of soldiers — — Including the brother of the soldier who passed the information. And the time given to them by the boss is one day. This setting of the time of day, a character and a war scene is easy to remind people of the "three unifications" in drama, and it is also easy to think of it.

The film was produced by Amperin Company in Steven Allan Spielberg. Colin firth, benedict cumberbatch, mark strong, andrew scott, richard madden, george mckay, Dean-Charles Chapman, daniel mays, Adrian Scarborough and others starred. According to the plan, the film will be released on a small scale at Christmas this year and on a large scale on January 10th next year. According to this release schedule, the film will undoubtedly enter the award season.

In the final of the 2022 Women’s Asian Cup, after falling behind 0: 2 in the first half, Tang Jiali and Zhang Linyan scored tenaciously to equalize the score. Xiao Yuyi scored the winner in injury time. China women’s football team won 3-2, and stood on the top of Asia again after 16 years, and was crowned the ninth Asian Cup champion.

The ball is coming, beautiful! Xiao yuyi.

In 2009, Premier League Manchester United took the seat at Old Trafford, which ushered in the challenge of Manchester City, the city’s sworn enemy. This is a contest in which Tevez turns his back on his enemy and throws himself into the city, plus controversial penalties, midfield lore and other dramatic exciting elements of football. With Owen’s stoppage time goal, Manchester United beat Manchester City 4-3, and was later selected as "the best game in the Premier League in 20 years" by Premier League officials, which is far behind Manchester United today.

In the 2006 World Cup, Argentina swept Montenegro 6-0. Cambiaso, who came off the bench, took over Crespo and tapped his heel to expand his lead. You should know that this ball is a team cooperation that has been scored by a total of 24 wonderful passes, which is a classic in the history of the World Cup.

Fenerbahce and his arch-rival Besiktas met in the Turkish Cup. In the match, Van Persie had an argument with the opposing defender Tossici, and his slightly exaggerated actions led to the latter being sent off, which angered the fans at home and began to insult Van Persie. Then Van Persie scored a goal that sealed the victory for the team. After the goal, Van Persie made a provocative celebration in front of Besiktas captain Ozyakup. After the game, the Turkish Football Association suspended the two men respectively. Football name picture (28).

After the Spring Festival, I have almost visited all the car companies in China. The collective feedback from everyone is that the car industry has never been so involved.

Let me say something first:

I don’t need to say that the price of old cars is reduced. Now it’s blood shed. Tesla that is nothing, 7-prefix sylphy, 9-prefix mixing, Wuhan subsidizing 9w, and so on.

Don’t ask car companies if they have any profits. What we only care about now is how much cash reserves can withstand the price reduction and how much sales can be stimulated after the price reduction?

2. Adjust the rhythm of new cars, especially trams. Tesla’s price reduction has caused many tram brands to fall into meditation. Originally, they thought that stacking materials could solve the problem of differential competition. In the face of similar prices, the balance of brands and configurations once again tilted towards Tesla. Tesla’s Model 3/Model Y has now become a variable coordinate-you don’t know when it will change.

3. In fact, the automobile industry in China has become a cost dispute. I always think that Tesla is not the only solution for electric vehicles, and the extended range cost is more than 10,000 yuan. The solution that can replace the 30-40 degree battery is a unique opportunity for China’s manufacturing industry. After the extended range tram entered the 15w range, I admitted that I still took the clothes.

When have you ever seen a whole market collapse, even high-end cars can’t move? When have you ever seen a market that is crazy about brands and MSRP? You have met all of them this year. Remember I said that the crisis is not 2021 or 2022. Don’t talk about hope divorced from reality, and don’t sing praises regardless of the data, because 2023 is the really critical autumn.

So, what is the underlying logic behind this? Is to survive.

This is exactly the same as the real estate industry a few years ago. It is hard to imagine what will happen to our economic life if the real estate, finance and export troika decline and the automobile industry declines.

My back is cold.

Why did everyone suddenly encounter a crisis of survival? It may not be appropriate to talk too much. Let me briefly express my thoughts:

1. The car produced last year is sealed and cannot be sold;

2. The common people don’t feel ashamed when they say they are poor, and the local government doesn’t hide when they say they are poor;

3. At the end of the year, in order to complete a certain task, some car companies will be rushed and pressed, and dealers can’t stand it. If they don’t cut prices, they will be crazy;

4. The boundaries of enterprises.

Predict this year’s situation is like this:

1. When the turning point of luxury brands comes, people who can afford luxury brands will continue to exist a few years ago, but luxury brands are slowly beginning to find it difficult to provide enough product charm. Technology equality means that both big bosses and interns use iPhone14, and their experiences will not be much different. It is likely that the new smart tram will meet the demand of BBA: of course, the Range Rover G is an exception, but the big G has also gone down, and I am one of the wrongdoers.

2. New energy may not be a triumphant upward song, but it is also inevitable that it will be reorganized after several years of fire. Without Tesla’s price reduction, this year’s reorganization will be more moderate.

The pattern of "three for the big" may change. It is unknown whether Tucki can hold on to it. Xiaomi is a little late, but there must be a seat for him in this position. And whether retail Nezha can do a good job in sales and financial data is a change in the tram pattern.

3. Don’t forget the Liuzhou model. Chasing high is a collective problem in China’s automobile industry. Even if it is done so well today, some people walk and forget the market. If the high-end has a sense of security, Toyota has died 800 times.

Wuling doesn’t play 800V silicon carbide, and can’t afford 400V IGBT. 100V mosfit is enough, and it’s ok if it’s not car-regulated. You can also play with a cruising range of 200km. These actions are based on the travel scene, thinking that the origin is right, and path dependence does not exist. I think there will be a bigger breakthrough in industrial scale.

By the way, the BYD model, don’t put too much pressure on BYD. No one will admit the sentence of annual sales of 4 million, but it will be better for BYD to make some smooth adjustments, otherwise who will eat such a large increase? On second thought, I’m extremely afraid that a private enterprise will eat several at a time after eating the share of state-owned enterprises. Do you think this matter should be worth pondering?

4. The joint venture is finished, and the daily output has dropped to 70,000. The other day, I heard that LaVida won the Geely Emgrand at the price of a bicycle with the prefix "5". It’s finished … Honda’s share has dropped by 30%. It is the iron law of the automobile industry that it is worse than Japan for many years. Every time it goes down, Toyota Honda has maintained a reasonable growth, and the Normandy defense has actually broken this year …

5. Don’t be too happy to be independent. Although every household has a growth rate of 20-30%, it is estimated that the competition pattern in the next five years will be to grab the top three. For the top three, several independent brands will be extremely fierce this year. Therefore, the other day, I saw an industry call for China brands to work together, which was just like a joke.

This year, the competition of independent brands is that the bayonet sees the red eye, and those who really kill the red eye will not take into account the "friendship between the rivers and lakes". Therefore, the association wanted to do a "happy reunion" the day before, and the lawyers met with each other the day after.

This is good. I like this real competition. This is the normal state. Now, at this juncture, I still pretend to sit down and talk about wine and wine. This has to be burned to 45℃ before it can be done.

I want to say a few more words about the competition of independent brands: this is a copy of it more than ten years ago. If you win the market, you can survive. Brands and profits are not important. I said, "Market share is the brand, and price is the height". If you win the share, it’s no problem to play high-end. Don’t always look at the automobile industry. Isn’t that how the Internet works?

The point of view written to the insiders is: sharpen your thinking, don’t grasp so much, it may be more appropriate to listen to others less, and only do what we can get quick results.

The advice to fans is: buy when you should. In the past, when I was filming a test drive, you always said that some cars were not worth it, but this year, the price dropped like this, and I felt my conscience and said that even these cars became fragrant.

Overcome the difficulties and buy a car to serve the country, hahahaha.

Interface journalist | Zhou Fangying

Interface News Editor | Lou Qinqin

In mid-May, the 27th China CBE Beauty Expo, which was postponed for one year, was held in Shanghai New International Expo Center. Over 220,000 square meters of the venue, the memorable lively scenes reappeared shoulder to shoulder. It is not difficult to see the enthusiasm of people in the beauty industry and their confidence in boosting the industry.

During the epidemic period, the demand for beauty products as non-essential products was cold, and the offline circulation links such as warehousing, logistics and retail stores were stagnant, and the upstream and downstream enterprises in the whole industry chain all encountered "dark moments". Fortunately, after entering 2023, these enterprises have seen hope again.

The total retail sales of cosmetics from January to April was 129.9 billion yuan, up 9.3% year-on-year, which exceeded the level of the same period in 2019 before the epidemic. This is also reflected in the financial reports of various local listed beauty companies-Marubi shares and Shuiyang shares all returned to growth in the first quarter of 2023, getting rid of the "most difficult 2022".

But all this has just begun. Many people in the industry who participated in the Expo admitted that the sales rebound in January and February was less than expected, and the response of e-commerce promotion on Women’s Day on March 8 was flat. Enterprises need to speed up the solution of those problems that are not obvious in the period of rapid development, so as to seize new growth opportunities.

As a partner of many international brands such as L ‘Oré al, Lancome and Sisley when they first entered the e-commerce channel in China, Liren Lizhuang successfully landed in the capital market in 2020 and became a cosmetics online retail service provider with comprehensive data insight, online operation and brand marketing. After listing, Liren Lizhuang began to develop its own brand based on its original experience in the cosmetics industry. At present, it has effective skin care brand Meiyitang, China characteristic plant brand Yurongchu and so on.

Qiao Xiaoling, director of the research and development department of Liren Beauty Cosmetics, who is leading the research and development of new products, told the interface fashion that from the data of e-commerce market, the current consumer preferences are polarized. Consumers with strong economic ability are still loyal to high-end cosmetics, while some consumers whose mentality has changed from excitement to conservatism pursue products with higher cost performance.

This means that the mid-range beauty products are cold.

Cosme Meishi, the head foundry behind famous beauty brands at home and abroad, such as L ‘Oreal, Estee Lauder, Perfect Diary and Hua Xizi, also found the same rule from the needs of cooperative customers.

Cosmis is a Korean cosmetics ODM company, but China has already become its second largest market. Liu Yuanli, deputy general manager of Cosme Meishi’s production headquarters in China, told Interface Fashion that some brand customers are focusing on products with high performance-to-price ratio and strong efficacy, that is, "increasing the quantity without increasing the price", and improving the added quantity and efficacy of ingredients to the critical value as much as possible under the same pricing.

Qiao Xiaoling also mentioned the same development idea. In addition to maximizing the efficacy of products, they will also make precise development according to consumer demand and provide consumers with combined products to cover all their needs. For example, sensitive muscle consumers may need to spray in the sun environment in addition to daily water emulsion, so they will develop it based on the needs of the scene.

In cooperation with local beauty brands, Liu Yuanli also found that some brands that were originally priced by the public began to try to pursue high-end. For example, a brand originally sold lipstick for one or two hundred yuan, and now it will consider launching products with a price of four or five hundred yuan. Some local skin care brands have also begun to put on shelves skin care products with a retail price of thousands of yuan, and they have the courage to fight with international brands.

In the past three years, due to the epidemic, the traffic and logistics were not smooth, and the influence of online and offline sales was a common problem disclosed by many beauty brands in financial reports and external information, and this problem was solved with the liberalization of the epidemic. However, the "stuck neck" problem that the main raw materials depend on overseas markets has become more prominent after this epidemic.

A cosmetics researcher told the interface fashion that during the epidemic period, the problems of overseas raw material procurement interruption and price increase caused many brands to rush to the local market to find alternative raw materials. However, it is very complicated and time-consuming to replace raw materials by re-debugging the formula, filing and registering. Therefore, the delay in launching new products and the increase in development costs have been more problems in the past three years.

The reason why substitute materials are hard to find is that there are not many local manufacturers of daily cosmetics raw materials in China cosmetics industry chain.

Qiao Xiaoling said that this is because if the basic raw materials such as surfactants are only used in a single domestic market, the output may not cover the input, and the quantity efficiency is not high; On the other hand, head chemical enterprises such as BASF and Dow started from large chemical industry, and then gradually entered the fine chemical industry in the fields of daily cosmetics. These international manufacturers basically monopolize the global market share, and it is difficult for domestic small manufacturers to start from scratch.

For the present cosmetic manufacturers, the development of functional active ingredients, a subdivision of raw materials, is a new starting point for competition.

In 2018, Kosmet Group established a raw material company in China, aiming at developing exclusive raw materials with China characteristics. Its newly introduced X-fine ultra-fine powder treatment technology claims to make the base makeup lighter and lighter. Liu Yuanli said that these exclusive technical raw materials can not only help Cosme to expand its own quantity, but also feed back the upstream raw materials companies that provide basic raw materials.

In China, similar manufacturers of raw materials focusing on active ingredients have begun to show their edge.

Qiao Xiaoling takes ergothionine, a popular ingredient in the skin care market, as an example. When ergothionine was first synthesized abroad, its cost price was very high, reaching 200,000 yuan per kilogram. However, after using biosynthetic technology to increase the output of ergothionine in China, the price reduction is immediate, and its current market cost price is basically 60,000 yuan to 70,000 yuan per kilogram.

The technical realizability and broad application market prospect of these functional active ingredients undoubtedly bring new opportunities to local brands. Oriental plant components, peptides, oligopeptides and other peptide compounds are the hot research directions in the domestic cosmetic market at present.

In the past, there were many local skin care brands featuring herbs in China, such as Yiyibucao and Baique Ling. However, compared with the efficacy memory of nicotinamide, boson and other compounds, the efficacy of herbal skin care products always has a sense of distance.

Liren Lizhuang’s own brand Yurongchu has listed a series of products with saffron extract as the main functional ingredient since the beginning. In Qiao Xiaoling’s view, there is still a lot of room for development of oriental herbs. The key is to thoroughly study how to better extract and retain their active ingredients, how to make them work with other ingredients in the formula, scientifically present their mechanism of action, and further verify their safety.

Since L ‘Oré al, Revlon and other international brands entered China for a century, the cosmetics market in China has only developed for more than 20 years. However, local cosmetics enterprises have begun to ponder how to surpass these international competitors by admiring, learning from and learning from them. Everyone reached a consensus that independent research and development is the way to build core competitiveness and barriers.

Local listed cosmetics companies such as Polaiya, Shuiyang, Marubi and Betani all invested in heavy assets projects such as production R&D bases after raising funds. For some brands that get goods from foundries and start with online marketing, in-depth cooperation with foundries is a path to overtake in corners.

In 2020, Yixian (Guangzhou) R&D and production base jointly established by Perfect Diary parent company Yixian E-commerce will be officially put into production this year. In 2022, Kosmet also established a joint venture with Pellet Group, the parent company of new brands such as UNNY, RNW and Aiyu, in Fengxian, Shanghai. Eye-catching shows that the equity ratio of Zhongke Simesi and Pellet in the joint venture company "Pellet Cosmetics (Shanghai) Co., Ltd." is 82%.

Liu Yuanli said that this is a two-way win-win model. The brand side can gain the inclination of the R&D and production capacity of Cosme Meishi, shorten the development cycle, reduce the production cost and so on, and stabilize its own supply chain. Cosme poetry can cultivate more long-term and stable customers, maximize its own production capacity and ensure sales.

In the past three years, the pain felt by downstream brands has also been transmitted to upstream manufacturers, which is reflected in problems such as reduced orders and vacant production capacity. To stand out from the fierce competition in the supply chain, upstream manufacturers must also change the previous thinking of "waiting for customers to come" and actively increase service to stabilize old customers and expand new customers.

In order to recover quickly after the epidemic, Kosmet reconfigured the personnel structure, reduced the number of front-line production personnel by upgrading automation equipment, and increased the recruitment of R&D personnel.

In the past, Cosme Poetry Research Department was only divided into two sections: skin care and make-up, and the increase of researchers also made it refined into the special development of specific product categories such as cream and tissue substances. In addition, Cosme has set up a testing service center to shorten the time and cost of sending products to a third-party testing company for efficacy evaluation.

Because OEM manufacturers often receive orders from brands one to two months in advance to stock up, they are more sensitive to the recovery of the cosmetics market.

Liu Yuanli said that with reference to the data in 2021, Kosmet will achieve year-on-year growth in the second quarter of this year, and the company has begun to feel the atmosphere of 618 e-commerce promotion this year. In addition, from the communication with many brands, the third quarter, which was sandwiched between 618 and double 11 in the past, was a low point in sales, but this year may become a "turnaround" moment in the beauty industry. And the fourth quarter, which includes double 11’s big promotion node, is the expected opportunity for the big outbreak.

At the time of the outbreak of local beauty brands two years ago, it was a hot topic to seize the opportunity and eat up the bonus. However, in the period of fading traffic and low industry, introspection and self-cultivation are the starting points of the brand’s long March from 1 to 100.

Beauty companies based on a single main brand began to exert their brand matrix, such as the make-up brand Caitang to Polaiya, and the high-end anti-aging brand Jieke to Betani; New subdivided blank areas have begun to attract attention. For example, Nature Hall launched the efficacy brand "Own Out" focusing on baby’s fragile muscles at the US Expo; Starting from the cutting-edge brands who have made a fortune online, we are beginning to pay attention to the importance of offline channels. For example, Hua Xizi opened its first flagship store in Hangzhou, and tested the water in pop-up shop in Japan.

These new attempts are new opportunities for local cosmetics enterprises to explore and create for themselves, and they are also important signs of industry recovery and future development.