According to the client news of Henan Daily, the epidemic prevention and control headquarters of Henan Province requires all localities to strictly implement the Administrative Measures for Epidemic Prevention and Control of Health Codes in COVID-19, Henan Province and the rules for assigning and transcoding health codes. Health codes are only used for epidemic prevention and control to serve people’s health, and are never allowed to be used outside the circumstances stipulated by the national and provincial epidemic prevention and control headquarters, and are never allowed to be used in scenes unrelated to epidemic prevention and control, and are never allowed to add or delete the database of health code risk personnel beyond the rules.

The provincial epidemic prevention and control headquarters once again asked all cities and counties to strengthen the management of health codes, and severely dealt with those who caused serious consequences due to improper use of health codes.

Editor Zhao Xi

Patent involved

editorial comment/note

Recently, a series of requests for invalidation for the utility model patent of "Integrated Self-timer Device" of Yuandesheng have attracted wide attention in the industry. To this end, this newspaper specially invites experts to clarify the relevant examination standards and principles in the patent invalidation procedure in combination with the focus of controversy in the case, and explore why the patent is "invalid", in order to help enterprises improve the quality of patents and improve the level of protection.

Creativity is one of the substantive conditions for an invention to be granted a patent right, and it is the legal issue with the highest proportion involved in the substantive examination of patent application, patent invalidation procedure and patent administrative cases, so its examination standard has also become the most concerned issue for patent applicants or patentees, courts and even the public.

Fact finding in creative judgment

In the examination practice, because the utility model patent involves the specific structure of the product, it is difficult to avoid the comparison between the specific technical features of the technical scheme when comparing the features. If the specific technical features are isolated and the integrity of the technical scheme is split in the comparison process, simply and mechanically comparing the words will lead to unclear facts and affect the conclusion of the examination. This problem is fully reflected in a series of patent invalidation request cases of "integrated selfie device", and objectively and accurately identifying the facts is the basis for the case to draw a correct conclusion.

In the case of a series of patent invalidation requests for "integrated selfie device", the core technical content of the patent involved is that "the stage is provided with a notch, the clamping mechanism is provided with a bending part corresponding to the notch position, and the telescopic rod can be accommodated in the notch and the bending part after being folded", which is recorded in Claim 2 of the patent involved. The claim defines that the notch on the object table corresponds to the bending part on the clamping mechanism, and the notch and the bending part form a space for accommodating the folded telescopic rod, which saves more space for accommodating the selfie stick and realizes the beneficial effect of convenient carrying. During the trial of the case, whether the above-mentioned bending part was made public by the existing technology became the focus of dispute between the two parties. The author will analyze how to identify the fact that the comparison document was made public from two aspects.

1. Comparison of features with the same words.

In one of the requests for invalidation, the claimant used the utility model patent with the invention name "A shooting device clamping device of hand-held remote control shooting device" as evidence (hereinafter referred to as Evidence 1) to comment on the creativity of Claim 2. The petitioner thinks that Evidence 1 discloses that the clamping structure includes a movable rod 3, both ends of which are arranged in two supporting arms in a stretchable manner, and the middle part of which is provided with a bending structure 31, and the bending mechanism 31 is located above the objective table, that is, Evidence 1 discloses the technical scheme of setting a bending part on the clamping mechanism.

Through careful analysis of the contents disclosed in Evidence 1, it is not difficult to find that the middle opening of the bending structure in Evidence 1 is used to engage with the groove on the handle, and the handle is fixed in the middle of the movable rod to facilitate the up-and-down movement of the movable rod, thus clamping the shooting equipment. This is completely different from the function and function of the bending part in the patent involved: the bending part of the patent involved has a U-shaped opening, which together with the notch on the stage forms a storage space for accommodating the folded telescopic rod, thus realizing the miniaturization and portability of the selfie stick. Therefore, although the bending structure in Evidence 1 is similar to the bending part of the patent involved in the case in terms of words and structure, the bending structure in Evidence 1 is used for coupling with the handle, and after it is fixedly connected with the handle, it no longer has any space and cannot be used for storage. Therefore, it can’t be considered that Evidence 1 discloses the bending part of the patent involved, and it doesn’t give the technical enlightenment for its acceptance.

2. Identification of the public contents of the attached drawings

In another request for invalidation, the claimant used a patent for utility model named "a hand-held remote control device for shooting" as evidence (hereinafter referred to as Evidence 2), and once again commented on the creativity of Claim 2. The petitioner believes that Figure 5 of Evidence 2 shows that the end of the fixing frame is provided with a bending part with a large opening, which is the bending part involved in the patent involved.

In patent application documents, the appended drawings are an integral part of the specification, and their function is to supplement the description of the text part of the specification with graphics, so that people can intuitively and vividly understand each technical feature and the overall technical scheme of the invention or utility model. However, only the technical features that can be directly determined from the attached drawings are public contents, and the contents inferred from the attached drawings should not be regarded as public contents.

Attached Figure 5 of Evidence 2 shows the schematic diagram of the connection between the mobile phone holder and the remote control shooting device, in which the mobile phone holder includes a holder and a connecting platform, the holder is used for placing the shooting device, and the connecting platform is used for connecting with the remote control shooting handle. Figure 5 does show that there is a bending part with the same structure as the patent involved in the case in the middle of the fixing frame, but there is no explanation about this bending part in the description of Evidence 2, and according to the analysis and understanding of the full text of Evidence 2, it can be judged that this bending part cannot be used to form a storage space, because the mobile phone fixing frame in Evidence 2 is connected with the remote control handle through the first connecting part, which is a threaded connector. The remote control handle connected by thread can’t be folded, and Evidence 2 doesn’t need to solve the storage space problem in the process of folding the selfie stick, so the setting of the bending part can’t be to solve the technical problems to be solved by the patents involved. Therefore, only on the basis of the structure shown in Figure 5 of Evidence 2, the technicians in this field can’t directly and undoubtedly determine that this structural feature can achieve the same effect as the bending part in the patent involved, and Evidence 2 does not disclose the bending part in Claim 2.

In a word, accurate fact finding is an important basis for correct feature comparison and objective review conclusion. The fact that the technical scheme disclosed in the prior art cannot be simply taken out of context, but should be considered from the perspective of the technical personnel in this field as a whole, and the technical characteristics and functions of the technical scheme should be considered as a whole, so as to accurately compare the characteristics and objectively judge the creativity of the claim. That is to say, for the technical features that support each other in function and have an interactive relationship, the technical features should be considered as a whole.

Influence of protection scope on creativity

The scope of protection of the patent right should match the technological contribution of the invention-creation. If the scope of protection is too large, it obviously exceeds the technological contribution of the invention-creation, which will easily lead to the invalidation of the claim because it is not creative at the stage of invalidation request.

As far as the case of patent invalidation request for "integrated self-timer device" series is concerned, first of all, independent claim 1 defines a larger scope. In independent claim 1, the preamble defines the characteristics of the usual self-timer device, including the telescopic rod and the clamping device, which includes the objective table and the stretchable clamping mechanism, and the connection relationship between the telescopic rod and the clamping device is defined in the characteristic part. That is, "the clamping device is integrally connected to the top end of the telescopic rod", which embodies the difference from the background technology. However, in the trial process of invalidation, it was disclosed by the prior art because it covered a large protection range, so it was declared invalid.

Secondly, the dependent claim 2 embodies the main innovation of the patent involved, that is, the notch on the stage and the bending part corresponding to the notch on the clamping mechanism form a space for accommodating the folded telescopic rod, and the telescopic rod can be directly accommodated in the notch on the stage and the bending part of the clamping mechanism after use, which can solve the technical problems of better accommodating the selfie stick and being convenient to carry. The remaining dependent claims 3-13 refer to claim 2 directly or indirectly, so that even if claim 1 is invalid due to too large a scope of protection, other dependent claims 3-13 can remain valid while dependent claim 2 remains valid.

To sum up, combined with the problem of fact finding in creative judgment, this paper focuses on the analysis of the reasons why Claim 2 was kept valid in the series of cases of "self-timer" invalidation request. Because Claims 3-13 directly or indirectly quoted Claim 2, Claims 2-13 were declared to be kept valid, which benefited from the patent involved’s well-defined patent layout, which reasonably determined the protection scope of the claim.

From the perspective of patent layout, the patents involved are based on a single technical point to construct a combination of claims to effectively protect innovative technologies. Although it is only a single technical point, the layout of claims takes into account the main innovation points, necessary technical characteristics, singleness and other factors, taking into account the principle of layered protection, narrowing the protection scope of claims layer by layer, and the layout ideas are clear and reasonable.

(Song Zuozhi Su Qing Author: Patent Reexamination Board of the State Intellectual Property Office)

During the two sessions this year, Jin Keke, a representative of the Municipal People’s Congress, submitted a proposal on "privacy list". In his view, express delivery companies should implement privacy sheets as soon as possible, implement the legal obligation to protect personal sensitive information, and put a "protective suit" on each personal information attached to the express parcel.

Put on "protective clothing" for personal information attached to express parcels.

With the rapid development of Internet economy, convenient online shopping has become an increasingly important channel for consumers. However, while enjoying the convenience brought by express delivery service, users are also deeply troubled by the problem of personal information leakage:

Today, with the full popularity of express delivery in real-name registration system, a small express delivery list contains all kinds of user information, which makes the express delivery list the hardest hit area for user information leakage and provides the possibility for illegal telecom activities such as online fraud.

"Privacy Sheet" service is not the default.

What is a "privacy sheet"?

Many users have experienced such a courier service, that is, using "asterisk number" or "smiley face number" instead of the middle mobile phone number and user name on the courier list to protect users’ personal privacy information.

As early as 2017, some express delivery companies and express delivery platforms tried to launch "privacy sheets": some "privacy sheets" replaced the middle four digits of the recipient’s mobile phone number with asterisks; Some "privacy sheets" not only do not display the mobile phone number, but also hide the specific address. However, several years have passed, and the popularity of "privacy sheets" is not high. The electronic sheets of parcels received and sent by users still generally show the recipient’s name, telephone number and detailed address completely.

According to the survey in Jin Keke, among the 12 mainstream express delivery companies in the market, only a few express delivery companies provide customers with privacy services.

What is the application of "Privacy Sheet"? The reporter also made some investigations.

On the shelf of a fast bird station on Tianshan Road, the reporter saw more than 40 express parcels, only 5 of which were hidden in the middle of the personal mobile phone number.

According to the staff of the station, in the express delivery he actually received, "privacy sheet" rarely appeared.

In fact, many express delivery companies are still implementing "privacy orders", but the service methods are different.

Companies represented by Tmall Supermarket provide users with "private sticky notes", and users need to stick the stickers on the information they want to hide themselves. A few courier companies list "hide the middle digits of the mobile phone number" and "only display the last name without displaying the first name" as the default options.

However, the "privacy list" service of most courier companies is not the default service, and users should choose this service independently when sending the mail if necessary.

For example, the user information on the general list is not hidden by default. The reporter entered Zhongtong’s WeChat Express applet, chose to make an appointment to send the mail, clicked the "value-added service" option at the bottom of the page and saw the "security number" button. The customer service said that after the "security number" is turned on, part of the printed user information will be replaced by "*".

Users need to check the "security number" in the value-added service to enjoy the privacy face-to-face service.

Yunda Express also requires users to choose the "Privacy Face Sheet" service independently. The reporter opens the delivery page of Yunda Express applet and clicks on the column of "Value-added Services". There are options such as privacy face sheet, payment collection, and return of signature, which the user should actively check, and the default page is not to select privacy face sheet service.

On Taobao, Tik Tok and other live broadcast platforms, when reporters place an order for shopping, most of them don’t have the option of "privacy menu", and they can only hope that the shipper will choose the "privacy menu" service.

The "Privacy Sheet" in value-added services is not the default, so you need to check it actively.

The reporter also interviewed a number of consumers, most of whom said:

The reason why you don’t choose the "privacy face sheet" service is not that you don’t care about information leakage, but that you can’t find the entrance to choose the service, or you have never heard of this service at all.

Increase the risk of personal information disclosure

In the face of information "streaking" express delivery, most consumers’ awareness of self-protection is not strong.

The reporter found that on a small courier list, from the name to the contact information to the address, the information of the sender and the recipient is "at a glance". Some users will tear down the list and destroy it after receiving the courier. Users who don’t care will discard it at will. Especially during the epidemic period, after receiving the express delivery, users mostly throw the outer packaging with the face sheet outdoors for cautious reasons, so that people with ulterior motives can take advantage of it.

The absence of privacy measures for express delivery orders greatly increases the risk of disclosure of personal sensitive information.

According to media reports, a considerable number of criminals have used express delivery forms to collect personal information for various types of illegal and criminal activities. Especially during the epidemic, a large number of elderly people learned to buy daily necessities through e-commerce platforms, and this group is also the most vulnerable to telecom fraud.

Why do express delivery companies hide in the setting of "privacy list"?

In Jin Keke’s view, express delivery companies turn off the option of privacy treatment of face sheets by default, and only provide this service when users take the initiative to choose. In this way, the enterprise will transfer the obligation of privacy treatment of the face sheet to the user.

"Privacy sheets will reduce dispatch efficiency." Jin Keke said that if a courier company implements a privacy sheet, the courier needs to use a specific barcode scanner to scan the corresponding barcode in order to obtain personal information. Compared with when the private face-to-face service is not implemented, it will affect the logistics efficiency to a certain extent, so it will also affect the income of couriers.

The use of privacy sheets is also related to the cost of enterprises. Chai Shanshan, a deputy to the National People’s Congress, has also investigated this issue. He found that when the courier with the privacy sheet is delivered, the courier will have one more process to check the contact phone number in the system, which will affect the delivery efficiency. In the case of the rapid increase of express delivery, the delivery efficiency is reduced, which is bound to increase the staffing, thus increasing the cost of enterprises.

Express delivery enterprises should fulfill the obligation of encryption

The Provisional Regulations on Express Delivery stipulates that express delivery enterprises should properly keep electronic data such as user information, regularly destroy express waybills, and take effective technical measures to ensure the safety of user information.

Article 51 of the Personal Information Protection Law stipulates that personal information processors should take corresponding security technical measures such as encryption and de-identification in the process of processing personal information.

"The courier list contains personal sensitive information, and the above provisions shall apply." Jin Keke believes that according to the provisions of the Personal Information Protection Law, it is a legal obligation to encrypt and privacy user information to avoid the risk of disclosure, and express delivery companies should take the initiative to fulfill it.

"Of course, we must also consider the affordability of corporate costs." Jin Keke suggested:

On the one hand, on the basis of investigation and research, a plan is put forward as soon as possible, requiring express delivery enterprises to take practical measures to fulfill their legal obligations to avoid the disclosure of personal sensitive information; on the other hand, it is necessary to speed up research and provide relevant technical solutions to eliminate the impact of privacy sheets on logistics efficiency as much as possible.

Delegates also suggested strengthening the publicity of personal information protection and strengthening the public’s awareness of personal information security protection.

Source: Shangguan News

CCTV News:Today (January 13th) morning, the Anyang Municipal Government of Henan Province held the fifth press conference on epidemic prevention and control in COVID-19 to inform the latest situation of epidemic prevention and control.

Li Chao, Deputy Director of Anyang Municipal Government Office:From 8: 00 on January 12 to 8: 00 on January 13, there were 17 new confirmed cases in the city, and 140 confirmed cases were reported. All the above cases were transferred to designated hospitals for isolation treatment. According to the current situation of epidemic prevention and control in our city, since January 12th, Yucai School and Guxian Town in tangyin county are all high-risk areas, and Building 4 in the East Zone of Anshang Mansion in Jinhe Street in hua county is designated as medium-risk areas. At present, there are 2 high-risk areas and 5 medium-risk areas in our city. Today, we will continue to suspend the flow of personnel, cooperate with the full-time nucleic acid testing, and start the fourth round of full-time nucleic acid testing.

In view of the current epidemic situation, Anyang started to operate three emergency materials transfer stations and one emergency materials transfer center to transfer all important emergency materials. At the same time, dispatch vehicles and professional drivers to form an emergency support team, and do a good job in emergency travel for medical staff, volunteers, front-line law enforcement personnel, and support services for special situations such as people seeking medical treatment. Anyang City has also opened up a green channel for maternal treatment, set up emergency midwifery institutions at city and county levels, and set up a team of experts to do a good job in the health care and treatment of high-risk pregnant women in closed control areas, control areas and isolation points.

A few days ago,Alipayjoine-CNYAccept the network and become the first to support digital RMB.walletPayment platform with fast payment function.

Now, in Taobao,shanghai busHungry, Tmall Supermarket, Box Horse, Himalayan and other apps can pay in digital RMB!

On December 15th, Alipay Guanwei brought a picture, and friends who don’t know how to use it, hurry up and learn.

1. How to open a digital RMB wallet?

Download and register the digital RMB App, and you can open any one.bankDigital RMB wallet (such as online merchant bank).

2. How to use it in Taobao?

(1) After opening the digital RMB wallet, you can see the "Digital RMB" payment portal on the Taobao App order page, and the portal is being released in batches. Please be patient if you don’t see it.

The heart waits.

(2) Select "Digital RMB" for payment on the Taobao ordering page. You can either choose "Used Digital RMB Wallet" for direct payment or choose "Add Digital RMB Wallet" to jump to Digital RMB App for payment.

Search and Play Digital RMB on Alipay ",you can learn more about using skills and participate in related activities. As of 24: 00 on December 18th, users in Hangzhou, Ningbo, Wenzhou, Huzhou, Shaoxing and Jinhua who have not opened online merchant bank wallets can also receive 15 yuan digital RMB red envelopes, which can be used in Taobao, Shanghai Bus, Hungry, Youbao and Tmall supermarkets.

(reporting)

Text | Radar Finance Meng Shuai

Edit | Deep Sea

With the longer and higher frequency of e-commerce promotion, consumers’ enthusiasm for e-commerce promotion is getting lower and lower. Referring to this year’s 618, some media even used the word "quiet" to describe it. While the platform is no longer as high-profile as in previous years, the influence of the head anchors of major platforms seems to be less than before.

According to Qingyan’s data, on the first day of the pre-sale of 618 this year, the GMV of Li Jiaqi’s beauty special live broadcast was about 2.7 billion yuan, but it was 46% lower than the nearly 5 billion yuan in the same period last year. Or have already felt the "chill" of live broadcast with goods in advance. Even Li Jiaqi, who is already a super-head anchor, went to Mango’s variety show "Cut Through the Thorns" and started singing and dancing, which seems to be intended to enhance his exposure.

Brother Xiao Yang, who has more than 100 million fans in Tik Tok, recently intends to reduce the frequency of live delivery. His career focus has shifted, and he has devoted part of his energy to the entertainment track including concerts, electronic syllables and short plays. However, Du Gang, CEO of Three Sheep, revealed that these attempts of the company are actually not the second curve, and the company does not expect to make profits from them at this stage.

Turning to the Aauto Quicker platform, Simba, regarded by the outside world as "a brother of Aauto Quicker", has repeatedly revealed his idea of retiring in public. In April this year, it was not the first time to "bombard" Simba in Aauto Quicker, and it was once blocked by the platform for several accounts. It was not until the opening of the 618 th National Congress that this drama ended with an apology for Xin Xuan and the unblocking of Simba account. But after returning to the live broadcast room again, Simba bluntly said that he could not broadcast.

Some analysts pointed out that the head anchor actively sought exposure, transformation and diversified development, and even retired, involving many considerations. For example, the decline in the appeal of the head anchor, the decline in consumer enthusiasm, the increasing market competition, the bottleneck of industry growth, the rise of new tracks, the game between the platform and the anchor and other factors have jointly created the current situation.

The record of 618 has declined, and Li Jiaqi is "doing nothing" to sing and dance?

Since Viya bid farewell to the live broadcast room for tax evasion, Li Jiaqi has become the only super-head anchor of Taobao Live. Although Li Jiaqi has not been affected by the tax storm, its live broadcast business has also experienced many ups and downs, such as the suspension of broadcasting, the incident of Hua Xizi’s eyebrow pencil, and the alleged "two choices" by JD.COM, and a series of storms have also made Li Jiaqi taste some "hardships".

On June 18th this year, Li Jiaqi, whose reputation has declined, has a much weaker sense of existence than in previous years. How much GMV was once broadcast live in Li Jiaqi is a topic of great concern to the outside world, but now the news that Li Jiaqi participated in the mango variety show "Cut Through the Thorns" seems to be more of a gimmick.

In May this year, when the "618 Great Promotion" was about to kick off, it was reported that Li Jiaqi would join the hit variety "Cutting Through the Thorns". Although Li Jiaqi has a huge fan base in the whole network, a cross-border participation of an anchor with goods in a music competition variety show still caused a lot of hot discussion among netizens, and some netizens questioned the authenticity of the news.

On the evening of May 21st, Li Jiaqi himself responded positively to this rumor in the live broadcast, and made it clear that he would indeed participate in the recording of the program "Cutting Through the Thorns". He admits that the reason why he decided to participate in this variety show is mainly to make money. "I am going to make money, and I will give you a red envelope when I make money." On May 22nd, the topic of "Li Jiaqi responded to participate in Pigou" immediately rushed to Weibo for hot search.

In fact, head anchors like Li Jiaqi and Viya are actually more capable of absorbing gold than many stars. In a program in 2020, Viya once joked, "I won’t be a star. When a star is an anchor, how can I make money?"

Back to November, 2021, according to the interface news report, on the first day of the pre-sale in double 11, the live broadcast rooms in Li Jiaqi and Viya achieved sales of 10.653 billion yuan and 8.252 billion yuan respectively.

After Viya was forced to leave, Li Jiaqi’s position in Taobao anchor became even more incomparable. During the period of double 11 last year, some media reported that according to the sales volume and selling price of live broadcast rooms in Li Jiaqi, the total income of double 11 in Li Jiaqi was conservatively estimated to exceed 25 billion yuan.

In this regard, Li Jiaqi’s US ONE team responded to the media that the data is purely fabricated and seriously untrue. The double eleven receiving and data statistics are far from over, and the GMV data has never been released in the live broadcast room in Li Jiaqi. The so-called 25 billion revenue is sheer nonsense.

Behind Li Jiaqi’s participation in variety shows to seek more exposure this time is actually the anxiety that his live broadcast career is facing a certain bottleneck. As early as before the official opening of this year’s 618 National Congress, Li Jiaqi said earnestly at the kick-off meeting, "Is it difficult to promote this year’s 618 National Congress? I think it is difficult. "

According to "Youth Intelligence" data, on the first day of the pre-sale of "618" this year, the beauty category GMV of the live broadcast room in Li Jiaqi was 2.675 billion yuan, which was as high as 46% lower than the nearly 5 billion in the same period last year. Among the major brands, although Polaiya beat L ‘Oré al to win the first GMV, its GMV data also fell by about 31% year-on-year. However, the response of US ONE is still as usual, saying that the data is inaccurate and the company does not disclose GMV.

Some Internet observers pointed out that the real purpose of Li Jiaqi’s variety show this time may be more to drain his live broadcast career and reverse his image in the public’s mind than to get the notice fee. Variety shows usually focus on entertainment and interactivity, and in recent years, there are not a few stars who have been "washed white" because of variety shows. In this variety show, Li Jiaqi has the opportunity to have more direct and in-depth communication with the audience, so as to enhance the emotional connection with the audience and make his public image more intimate and grounded.

The aforementioned people further added that for the sake of crisis public relations, after the incident of Hua Xizi’s eyebrow pencil, Li Jiaqi needs to keep a low profile as much as possible to slow down the further fermentation of the incident. As the public opinion influence of this storm gradually fades, Li Jiaqi, as the anchor with goods, needs to find more traffic portals for his live broadcast career, thus promoting the growth of sales between live broadcasts. In addition, this cross-border marketing strategy can not only help Li Jiaqi to further consolidate his fan base, but also bring him more business cooperation opportunities and advertising endorsement opportunities.

Intentionally reducing the frequency of live delivery, Brother Xiao Yang entered the entertainment track.

As a fan of Tik Tok, online celebrity, crazy Xiao Yang Ge has already become one of the top head anchors on the platform. However, many netizens found that the frequency of crazy Xiao Yang’s recent live broadcast of goods seems to be getting lower and lower.

According to the list of Tik Tok’s goods in April released by Whip Niu Shi’s integrated three-eye survey data, after falling out of the top 20 of the list for two consecutive months in February and March, Crazy Xiao Yang once again missed the top 20 of the list. However, Xiao Yang’s apprentice, Boss Seven, has been in the top 20 of the list for two consecutive months.

According to the statistics of radar finance, in the last 30 days, Brother Crazy Xiaoyang’s account has been broadcast live for 6 days (some of which were broadcast several times a day).

According to the data of the gray dolphin, in the last 30 days, the six-day live broadcast of Crazy Xiao Yang Ge has GMV output, with a total sales of 100 million+. Among them, the maximum sales per day is 25 million to 50 million on May 25th. What’s even worse is that during this period, crazy Xiao Yang Ge also dropped 463,000 powder.

Judging from the above data, it seems that the energy of crazy Xiao Yang Ge is less and less on live delivery. In fact, crazy Xiao Yang Ge also revealed in the live broadcast that this year, the number of live broadcasts with goods will be reduced, compared with more live entertainment. If there is a special event, Crazy Xiao Yang Ge will also consider giving his account of over 100 million fans directly to his disciples for use.

Due to the reduction of the frequency of crazy Xiao Yang Ge’s live broadcast, there are even voices outside speculating that Xiao Yang Ge will retreat behind the scenes. Du Gang, CEO of Three Sheep, responded to the rumors of quitting the Internet, "It’s just that his energy (crazy Xiao Yang Ge) is not enough to support the high-frequency live broadcast as before, and there are more things to do."

So what on earth does crazy Xiao Yang have to do? Radar Finance found that the "ambition" of crazy Xiao Yang Ge not only stays in the field of live delivery, but also wants to share a piece of the entertainment track by "debuting" with funny videos.

Last November, Crazy Xiao Yang spent 30 million yuan to hold a concert of stars in Hefei Olympic Sports Center, and invited many famous artists including Jeff Chang Shin-Che, Silence Wang, Pu Shu, Faye Chan, Vitas, Twins, Paul Wong and Chopsticks Brothers.

Although the tickets for this concert are only for sale, if you want to get the tickets by participating in the lucky draw in Xiao Yang’s live selection room, you need to place an order for any product first, and the winner can get two consecutive tickets. Another way is to store the value through members, and you can get tickets directly when you reach a certain amount.

In May of this year, Crazy Xiao Yang Ge held another electronic syllable named DXYG-VAC in Luogang Park, Hefei. Like the previous concert, Brother Xiao Yang didn’t bring the goods live during the electronic syllable, but on the side of the electronic syllable stage, Brother Xiao Yang set up an exhibition hall selected by Xiao Yang Zhen, a self-operated brand of Three Sheep, which provided food, drinks and clothing products for consumers to buy.

It is worth noting that because the price of some goods in this electronic syllable field is too high, crazy Xiao Yang Ge was once involved in the controversy whirlpool. For example, a bottle of pure water was sold to 20 yuan, and a bottle of Red Bull with an off-site price of less than 10 yuan was sold to 28 yuan, so there was a voice questioning the electronic syllable "Cheating".

In addition to concerts and electronic syllables, Crazy Xiao Yang Ge also extended his tentacles to the current hot short drama track. In mid-April this year, the latest short play "Fu Ye, Your Bride is Big Brother" of Three Sheep Network officially started shooting, and the launching ceremony was started at Fumao Hotel in Hefei. In addition, Sanyang has opened a new account "Sanyang Theater" in Tik Tok, which is dedicated to publishing short plays.

However, Du Gang revealed that these attempts of the company are actually not the second curve, and at this stage the company does not expect to make profits from them. For example, take the short play as an example. At present, the three sheep have set up a special short play team, but the positioning is to expand the content form for the three sheep, not to lay out the short play production market. As for activities such as electronic syllables, it is more a marketing exposure than a money-making business.

And the platform "challenge" was blocked again, and Simba bluntly said that it could not be broadcast.

Gradually fading out of the head anchor in the live broadcast room, in fact, it is not just crazy Xiao Yang. Simba, who is known as "the elder brother of Aauto Quicker" by the outside world, has even revealed his idea of quitting the network in public for many times.

In April this year, Simba gradually lost control of her emotions due to some negative comments in a live broadcast. During the live broadcast, Simba not only pointed the finger at other anchors, but even openly fired at the Aauto Quicker platform. Subsequently, Aauto Quicker Platform banned Simba’s account on the grounds of inappropriate words and deeds, speculation of private disputes, conveying negative emotions, etc.

However, the title did not stop Simba from continuing to "get mad". After that, Simba started broadcasting with the accounts of several of his disciples respectively, and released excessive remarks, but these accounts were soon banned by Aauto Quicker. In desperation, Simba even said, "You dare to block all my anchors, and I dare to tell you that there is no cash flow on your platform! I dare to stand in front of the Hong Kong Securities Regulatory Commission and report my real name. "

In fact, this is countless times that Simba has "challenged" the platform. In December 2020, Aauto Quicker banned Simba for 60 days after it was exposed that Simba sold fake bird’s nest. In October, 2021, Simba accused Aauto Quicker of giving traffic to the performers instead of himself during the live broadcast, and was once again banned by the platform. In March last year, Simba was banned by Aauto Quicker for 48 hours for accusing Aauto Quicker of conniving at emotional anchors to create false popularity and false data and cheat the elderly.

And this "farce" ended in an apology. On May 19th, Xinxuan Official issued an apology statement in Aauto Quicker, claiming that its anchor Simba made inappropriate remarks that damaged Aauto Quicker’s image during the live broadcast on April 20th. Xinxuan Group deeply apologized for this.

On May 20th, when the curtain of 618 was opened, Simba’s account was finally unsealed. After returning to the live broadcast room, Simba bluntly said that he couldn’t broadcast. "There will be fewer and fewer live broadcasts in the future, and it is probably planned to make Xinxuan accustomed to Simba through ten live broadcasts."

As early as March of this year, in a live broadcast, Simba once said, "Now there is nothing exciting for me in the live broadcast industry. Next, I have to suspend the live broadcast, precipitate for two years, learn artificial intelligence, and then choose a new track two years later to start again."

However, the statement that Simba gradually faded out of the live broadcast does not mean that Xinxuan gave up the business of live broadcast with goods. Radar Finance has noticed that the symplectic selection with obvious family characteristics has already hatched a number of talented anchors, and the carrying capacity of these anchors is also in a relatively high position among the anchors in Aauto Quicker.

According to the data released in the new list, in 2023, the estimated sales of live broadcast in Aauto Quicker ranked in the top 10 accounts, and 6 seats were won by newly selected anchors. The top three players in the list are all taken over by the newly selected anchors. They are Eggs, Simba and Shida Beauty.

However, the relationship between Simba and Aauto Quicker is quite subtle. On the one hand, the anchor of Xinxuan has contributed considerable sales to the Aauto Quicker platform, which may be one of the reasons why Simba has been blocked for many times but has not completely withdrawn from the live broadcast in Aauto Quicker. On the other hand, in order to avoid Simba’s dominance, Aauto Quicker has also intended to "cut back" in recent years. After all, for a platform, if it relies too much on one company, there is obviously a great risk, which is not conducive to the long-term development of the platform.

Some analysts believe that as the e-commerce promotion activities become more normal, consumers’ expectations and enthusiasm for the promotion gradually decrease, resulting in weak overall sales growth. Although head anchors occupy a place in the market with their huge fan base and strong influence, they are also facing the challenge of weak sales growth in the environment where consumer enthusiasm fades, and it is difficult to maintain their past glory.

In the context of increasing competition in the live broadcast industry, in order to maintain its leading position, the head anchor needs to constantly find new exposure points to drain the company’s live broadcast business, thus driving sales growth. With the growth of live broadcast e-commerce business facing bottlenecks, head anchors need to make plans early to adapt to market changes and help the company find new growth points as soon as possible, so as to achieve diversified development and get rid of dependence on a single business.

　　Finishing | Wu Xue

　　I am a courier and a "organizer".

　　At 5: 00 a.m. on February 13th, I woke up in a bunk bed in the express warehouse outside the Second Ring Road in Wuhan. This warehouse was a little special, and it happened to be built at the sewer crossing. It was damp and cold. I picked up the thermometer and took my temperature, which was no more than 36 degrees. I looked at my mobile phone calendar before going out. It turns out that I haven’t been home for 22 days.

　　Yong Wang has been living in the company warehouse these days.

　　I’m Yong Wang, born and raised in Wuhan, and I’m an ordinary post-80s courier brother. From morning till night, I work hard day after day to deliver, pack, deliver and move goods, which is enough for a family of three. I throw myself into the battle every day when I wake up, like a "top" wound up. At the beginning of February, reporters came to me one after another to follow up the interview. I never thought that I would become a news figure in this epidemic.

　　Seeing the nurse home, she cried all the way

　　Things should start from the New Year’s Eve. Because of the epidemic, the courier company had a holiday. In the evening, I closed the warehouse and returned home to have a reunion dinner with my relatives. At 10 o’clock in the evening, when I was going to coax my daughter to rest, I suddenly brushed into a circle of friends from a nurse in Wuhan Jinyintan Hospital. The other party wrote: "Help, we are restricted here. There are no buses and subways, and we can’t go home. It takes four hours to walk back." The demand was released at 6 o’clock, and no one took the order.

　　Yong Wang in protective clothing.

　　"Go or not" at that time, I was struggling, but I really wanted to do it. I didn’t dare to tell my family that I spent an hour alone in psychological struggle. Finally made up my mind to "go". My wife is a psychologically fragile person and has never experienced any major events; Parents are getting old again, so we can’t let them worry. So, I decided to take this matter alone — — Keep it from them with white lies.

　　The first question is how to get out. The nurse who issued the bill was on the night shift at six o’clock the next morning. I told my wife that there was a temporary need for the staff on duty at the outlet, and I was sent to be on duty, so I managed to hide it smoothly. At that time, I didn’t have any protective equipment in my hand, so I went to the supermarket to buy two N95 masks and arrived at Jinyintan Hospital on time at six o’clock. The nurse paused when she saw me. "I didn’t expect anyone to take this bill." Then, she got on the bus, said nothing all the way, sobbed silently until she got off the bus.

　　On the first day, I sent more than a dozen medical staff to and from Jinyintan Hospital. At the end of the day, my legs kept shaking. To tell you the truth, I’m scared in my heart. What if I get infected? I began to retreat and persuade myself, "Forget it." But when I saw a nurse sending a bill at night, the destination was dozens of kilometers away from the hospital, and no one answered it. Suddenly changed his mind.

　　I made up a second "lie" and told my wife that I was in contact with a suspected patient and was afraid of being infected. I could only sleep in the express warehouse for 7 days and go home without any problem. At first, my wife didn’t listen to my explanation and cried bitterly. Later, when her mood was stable, she agreed. And slowly, with more contact with medical staff, I began to understand why they would rather walk than go home when they take a break.

　　In fact, in the week before the national medical rescue team came, all the medical staff in Jinyintan fought all night, 10% of them could sleep in bed, and the rest were armchairs; The groans of patients and the 24-hour call on walkie-talkies are unbearable for anyone, let alone have a good rest. Therefore, even if they walk for four hours on the road, it is a short rest for them.

　　The medical staff took a short nap in the armchair.

　　The medical staff took a short nap in the armchair.

　　On the fourth day of the Lunar New Year, more and more medical teams supported Wuhan, as if giving them a "shot in the arm". That day, I was supposed to pick up a doctor to go to work, when I suddenly received a phone call from her: "Master, you don’t have to pick me up. I can take a day off today." At that time, I was very happy. I built a medical service group and more and more people entered. I began to find that even if I tried my best, I could only meet the demand of 300 kilometers.

　　Recruit volunteers to transport medical staff together.

　　So, I began to post news in my circle of friends to recruit volunteers, insisting that I must live alone and wear protective equipment. If the answer is no, I will refuse them. Next, twenty or thirty people followed me in turn, and we broke three cars in the middle. Later, six cars basically met the demand. But it is still not a long-term solution, and some people suggest that we can find resources.

　　We first contacted mobike, and their delivery efficiency was very fast. All points in hospitals and hotels and vehicle personnel were in place in one day, which solved the travel demand of about 2 kilometers; Then docking Didi, because the process of big companies is cumbersome and takes a long time, and it takes a week to get it done. In order to meet the travel needs of medical staff in Jinyintan Hospital outside the Third Ring Road, Didi directly changed the number of kilometers received from less than 3.5 kilometers to less than 15 kilometers.

　　Green orange bicycles set up service points on Panlong Bridge.

　　The docking of green orange bicycles was also completed within three days, and 400 bicycles were put into use. From the aspects of operation and maintenance, cost and delivery, there was a special team management, which completely solved the travel problem at once. In those days, every night, I had to take an hour to play video with my family. I was afraid to disclose the recruitment and help information to my family in my circle of friends, but with the increase of the number of trips abroad, the task became more and more busy, and this matter could no longer be concealed. My wife was very flustered when she knew it. I did ideological work and finally expressed my support and understanding.

　　It’s just that my two-year-old daughter is very attached to me. At night, she clamors to sleep with her father. If she can’t find it, she just sits in the corner and cries. On the Lantern Festival, I watched the video of her kissing and kissing on my photo, and I felt particularly guilty and missed my family.

　　But I know that I can’t stop. The medical team that rushed to Wuhan is our "lifesaver". The government has arranged for them to have food and a place to live, but the details may not be taken care of. We can check and fill the gaps and try our best not to mistreat them.

　　Wang Yong’s family

　　Yong Wang’s daughter saw her father’s photo and kissed her.

　　Want to eat rice, we settled a restaurant.

　　At the beginning, we raised 22,000 yuan to provide instant noodles and water for night shift medical care. Later, a nurse sent a circle of friends saying that she really wanted to eat rice. After seeing it, I was so sad that I made up my mind to let them eat white rice the next day. Soon, a restaurant owner docked, 16 yuan a copy, more than 100 copies a day. The next day, the owner of a restaurant in Wuhan came to me and said that 1500 lunches a day could be provided free of charge to Jinyintan Hospital, Xinhua Hospital and Union Medical College Hospital respectively.

　　The dining problem has been solved, but I have found another new situation: the load of docking restaurants is too great and the production capacity has reached its peak. I began to imagine whether we could have a special restaurant for meals under the condition that many existing resources are tilted. I soon began to implement it. I went to more than 20 restaurants a day to talk about cooperation, and asked one by one if we could use the venue and staff for free or at a low price. Soon, the owner of Jinjiushan Restaurant agreed with our goal and hit it off.

　　Jinjiaoshan restaurant began to serve meals free of charge.

　　On February 3rd, Jinjiaoshan Restaurant began to provide meals, with two meats and one vegetarian, which quickly satisfied the dining problem of Jinyintan Hospital. The rest of the production is supplied to Didi drivers for 240 copies every day. Since others are here to help us, we should not graft the risks to others. Unfortunately, on February 7, the local food safety department in Wuhan closed the restaurant and demanded to stop business.

　　The reason is that during the critical period of the epidemic, only a few designated units are allowed to produce meals, and this qualification cannot be applied for at present. After a day of unsuccessful communication, in desperation, we contacted several designated catering units and found that the other party said that the cost of a box lunch was 40 yuan, and the funds we raised could not afford it at all.

　　I was very frustrated at that time, but then things began to turn around. Today Convenience Store, a local enterprise in Wuhan, has solved the dining problem: providing all the support teams in Jinyintan Hospital with meals every day, and supporting Didi owners with 300 free lunches every day. I finally breathed a sigh of relief that day.

　　Materials provided by Today convenience store to medical staff

　　Free box lunch provided by Today convenience store

　　I don’t have any resources, but I am ready to respond.

　　I am a person without any resources, but along the way, I am especially grateful to the volunteers and big companies for their help. Everyone is working hard for this matter. I am just a person who organizes the bureau. Travel, dining — — Each group has a bureau, and I will give it to one person to manage it, and then I will free my hands to do other things. Because I have much contact with medical staff on weekdays, I know their current situation best, and life support is also essential.

　　For example, if the glasses are broken and the screen of the mobile phone is broken, you need to buy slippers, nail clippers, chargers and even autumn clothes and trousers, and shout through the solitaire in the group, and someone will soon purchase them to help them get it. I remember one time, two doctors of Shanghai Medical Team celebrated their birthdays. We bought them cakes and had an unforgettable birthday. Another time, because the air conditioner in the hospital couldn’t be turned on, the medical care lacked sleeveless down jackets for warmth. We spent 100,000 yuan to buy all the down jackets of Shangchao, and ordered 1,000 pieces of Uniqlo in Guangzhou.

　　Master Gan, a volunteer hairdresser, has been on duty for 5 times and received rave reviews.

　　Yong Wang docking service in the group Anhui assistance Wuhan intensive care unit.

　　Yong Wang organized volunteers to buy birthday cakes for the Shanghai medical team.

　　One thing that impressed me the most was that the medical staff needed a batch of protective shoe covers, and the whole city of Wuhan was out of stock. Later, a merchant was found on Taobao, but in gedian, Ezhou, 55 kilometers away from Wuhan, because the merchant was also a confirmed patient in COVID-19, the express delivery could not be made. I drove to get it overnight and brought back 2000 pairs.

　　I keep doing things and solving problems every day. I don’t know when I will stop, but as long as the medical staff calls me, I am always there. Up to now, we have docked a total of 1,000 medical staff, and then we will dock 3,000 medical teams that rushed to Wuhan.

　　On February 2, Yong Wang released a circle of friends and wrote: I have lived for so many days, but the nurse’s concern made me cry.

　　People can’t touch such a big thing in their lives. No matter what they do, they do their best and have no regrets. Actually, when I think about it, my original intention to do this is very simple. One day, picking up and dropping off a medical staff can save four hours, and picking up and dropping off 100 people is 400 hours, 400 hours. I earn money no matter how many people the medical staff can save.

　　On the evening of February 13th, my mother’s friend saw my video and told my mother by phone, expressing great support to me. In the eyes of relatives and friends, I have never been a worry-free child since I was a child. Until now, my parents are still worrying about me, helping me take care of my children and subsidizing my family. Fortunately, what I have done this time has not humiliated you.

　 　　Special feature of 1905 film network The 52nd New York International Film Festival closed on October 12th, Beijing time. During the 16-day exhibition, although only a few films were world premieres, paul thomas anderson’s and david fincher’s high-expectation films undoubtedly set off a new wave of Oscar foresight. Documentary, edward snowden’s documentary that exposed the secret of American surveillance is also amazing. In the two days since the film was shown, it has caused heated discussion in all walks of life in the United States, and several major Hollywood film media have officially classified it as a potential player for the best documentary at this year’s Oscar.

Inherent vice commented on the double harvest of word-of-mouth box office of Gone Girl.

　 　 　At the Venice Film Festival in August this year, Barbara, the chairman of the festival, was obsessed with inherent vice and Gone Girl, which were "robbed" by the New York Film Festival. After the Toronto Film Festival ended earlier, many media were vague about this year’s Oscar situation, and many of them also considered that these two "highlights" had not been shown, which showed that these two films had high expectations in the industry. At the end of the New York Film Festival, "Gone Girl" ushered in a double harvest of word-of-mouth box office, while "inherent vice" was polarized because it was too surreal.

　 　 Inherent vice is paul thomas anderson’s latest stoner film noir, adapted from Thomas Pynchon’s novel of the same name in 2009. Because Pynchon’s novels have always been obscure and complicated, and they are typical absurd literary features, adapting them into films is a great test of the director’s skill. Therefore, it is not surprising that the film "inherent vice" won the polarized evaluation of film critics after its world premiere at the New York Film Festival. The reporter of Cinemablend, a well-known American film website, thinks that although the film is a typical stoner film, it tries its best to present strange and stupid interesting elements, but the plot is not attractive enough for people to see in the clouds and make the audience unknown so.[Click to view detailed film reviews]. However, "Variety" magazine believes that the film has cut down a lot of off-topic space and useless dialogue in the novel, while perfectly retaining the theme of the story, which is already very good. Photographer robert elswit’s skillful photography and magnificent color scenery also have extra points. Compared with Anderson’s previous works, the overall style of inherent vice is more biased, which is quite different from harmony.

　 　 In contrast, Gone Girl, directed by david fincher and starring Ben Affleck, is less controversial. Ten days after the official opening of the painting on October 3, it has won 78.3 million US dollars (about 480 million RMB) at the box office in the United States. As the opening film of the New York Film Festival, the film made its world premiere on September 26th, and immediately received rave reviews, and it was officially classified as a strong contender for this year’s Oscar.[Click to view detailed film reviews]However, in fact, this kind of love thriller film has not been shortlisted for the Oscar category, with the exception of 1987, which was shortlisted because of its great achievements at the box office. Now it seems that Gone Girl is likely to follow suit. According to foreign media reviews, Ben Affleck in Gone Girl continues his excellent acting skills, and several supporting actors, kim dickens, Carrie Coon and neil patrick harris, are also brilliant. The script adapted by the original author Gillian Flynn is impeccable. Deadline film critic Peter Hammond thinks that this film is to David Finch, just as it is to billy wilder and Hitchcock. If the later publicity is in place, there is no problem to be nominated for the best picture Oscar.

Snowden’s documentary "citizenfour" is a stunning addition to the Oscar battle.

　 　 This year, Steve James, Alan Hicks, and Gabe Polsky have already produced several powerful players in the Oscar documentary. However, the appearance of citizenfour by female directors Laura Poitras at the New York Film Festival still set off a strong public opinion upsurge, mainly because citizenfour is a film about edward snowden. The former CIA employee is world-famous for exposing the US Prism Gate project and exposing the US surveillance secrets. In addition to recording his life in Hongkong, Macau and Russia, the documentary also appeared in the former Guardian reporter Glenn greenwald, who helped him report the important secrets of the US National Security Agency. Their names are enough to attract the attention of citizenfour.

　 　 Citizenfour, which was shown at the New York Film Festival on the evening of October 11th, North America time, is the final part of the documentary trilogy directed by Laura Poitras. The first is "Iraq, My Motherland" in 2006, which recorded the life of the Iraqi people under American occupation and was nominated for the Oscar that year. The second documentary, in 2010, is related to bin Laden’s Al Qaeda and the military court at Guantanamo Bay. This time, "citizenfour" was directed by Petas by Snowden himself. Judging from the premiere reaction, it was considered to be the most exquisite of the three documentaries, and it was also the "most personal" documentary made by Petas.

　 　 Looking back on the history of Oscar for so many years, documentaries like citizenfour that question the American government are very suitable for the judges of the Academy. For example, The Panamanian Trick in 1991, The Waco Massacre in 1997, Fog of War in 2003, gasland in 2007, in 2010 and 2012, all of which were nominated for the best documentary. In addition, the popularity of this film by foreign media in the past few days after the premiere has greatly improved the chances of citizenfour’s impact on the Oscar.

The potential films are generally too serious. This year’s Oscar may be an "unexpected" dark horse.

　 　 The closing film of this New York Film Festival is from Alexsandro, which was shown at the Venice Film Festival before and will be released in North America this Friday. Birdman is not a good film in the normal sense, but it belongs to a more fun film, which is really rare in this year’s gloomy films.

　 　 Throughout this year’s Oscar-winning players, we will find that many of them should belong to the "melancholy" faction, such as the current powerful generals,, and, although they are admirable films, they are hard to bring people a good mood. Including several "good pictures" movies to be released soon. Tim burton’s, J·C· Chandor’s and Angelina Jolie’s are all excellent works, but none of them look pleasant. Even musicals, for example, are dark and melancholy.

　 　 Some critics believe that the news we saw in 2014 is probably Ebola virus, Gaza war, Syria and so on. It is no wonder that movies are so sad this year. But perhaps such a dense and serious theme will prompt the college to choose some "unexpected" films, such as Gone Girl mentioned above, and Nolan’s new film which will be released at the end of the year. After all, there have indeed been movies in the Oscar nominations for best picture, such as "Harmony" and "Harmony", which are more than 108,000 miles away from the taste of the academy.

　 　 Everyone likes to watch movies that please the audience, and the Oscar judges are no exception. There are no standards that stipulate what kind of films college voters need to nominate. In fact, the more diverse the film types, the better the whole competition process will look.

　 　 The nomination list for the 87th Oscar will be announced on January 15th, 2015, and the award ceremony will be held on February 22nd, 2015. Whether there will be a "dark horse" nomination that does not take the usual path this year, let us wait and see.

　　The Central Meteorological Observatory issued a blue rainstorm warning at 18: 00 on August 29:　

　　It is estimated that there will be heavy rains in parts of southern Gansu, southwestern Shaanxi, western Sichuan Basin, central and western Yunnan, northern Heilongjiang, central Inner Mongolia and southeastern Tibet from 20: 00 on August 29th to 20: 00 on 30th, among which there will be heavy rains (100-200mm) in western Sichuan Basin and western Yunnan. Some of the above areas are accompanied by short-term heavy rainfall (the maximum hourly rainfall is 20 ~ 50 mm, and the local area can exceed 60 mm), and there are strong convective weather such as thunderstorms and strong winds.

　　　

　　Defense guide:　

　　1. It is suggested that relevant departments should do a good job in emergency defense against rainstorm according to their responsibilities;　

　　2. Cut off the outdoor power supply in dangerous areas and suspend outdoor operations;　

　　3, do a good job in urban and farmland drainage, pay attention to prevent possible disasters such as flash floods, landslides and mudslides.　

　　(Editor: Wang Meili)　

Wen | Deep pupil business, author | Chu Qingzhou, post | Deep pupil business

Is the future of online music as optimistic as some people in the industry expected? I’m afraid there’s a question mark.　

On March 22nd, Tencent Music announced its 2021Q4 and full-year financial report. Online music MAU decreased by 1% year-on-year, social entertainment MAU decreased by 21.5% year-on-year, and its net profit in 2021 decreased by 27% year-on-year. In the fourth quarter of 2021, net profit decreased by 55% year-on-year.　

In this context, the total revenue has further increased, and the performance highlight of paying users increasing by 20 million year-on-year is not enough. However, Tencent Music is the leading streaming music group in the world.　

Last April, Tencent Music changed coaches. I had expected some better changes in this company. But today, it has been nearly a year since Liang Zhu took over as CEO, and the situation facing the company is still hard to say optimistic.　

Tencent Music’s conference call further pointed out that the total revenue in the first quarter is expected to drop by about 15-17%, mainly based on the macro and competitive challenges faced by live broadcast.　

In the competition, how short videos impact the online music market has become an unavoidable problem in discussing the development of the industry.

Therefore, when ByteDance focused on the online music track, it brought an indescribable excitement to the whole market.　

On the bright side, after the exclusive copyright of online music was banned last year, copyright oauth2.0 is a general trend, which seems to be a great benefit to new players. At the same time, in recent years, under the devastating baptism of short videos to music culture, the old rules seem to have been broken.　

It is in this context that ByteDance first upgraded its music business to P1-level priority business, launched the Galaxy Ark music distribution business, and upgraded its musicians to serve as a hot Galaxy platform. Recently; Also officially launched the music APP "Soda Music".

The online music market, which has been silent for a long time, has great expectations from spoiling the game to entering the game.　

Can soda music bring great changes to music streaming media?　

At present, the discussion of this issue in the industry media focuses more on the "product innovation" of soda music.　

But what does online music business mean for ByteDance? Where is the real breaking point of byte music?　

In the view of Shentong Business, the "product model innovation" of soda music may not be the future of ByteDance. How to develop a new "business model" is the key to byte music and even the whole industry.　

As a matter of fact, the differences in product models that provide streaming music services are not enough to become competitive, and the competitiveness lies in the differences in content.Because of the great differences in personal music tastes and creations, there is no standardized solution.　

As far as the current situation of the industry is concerned, the copyright content will become the core problem that restricts the development of soda music for positioning streaming media services. This paper mainly analyzes the practical problems in the development of ByteDance’s music business:　

1. Can ByteDance pay the copyright owner a satisfactory consideration?

2. The exorbitant copyright transaction price in the current market is beyond the digestion (rather than affordability) of byte music business;

3. The music business cannot provide cash flow support for bytes in a short time.

　The July 24 penalty order has brought some hope to the industry, but the situation is not optimistic enough.— —Even in the so-called "post-exclusive copyright era", the core problem of high copyright cost is still difficult to break through.　

On the one hand, according to the industry news learned by Shentong Business,Many "all-round and open copyright negotiations" are stuck in the issue of "price", which is related to the existing interests of copyright owners and is difficult to promote.　

On the other hand, international music copyright investment mergers and acquisitions are frequent, which may further raise the global music copyright price in the later period.In the first four months of 2021, the global music acquisition and music library investment reached $7 billion, and the price of popular songs increased by 20-35 times, with Indian and China markets as the focus.　

It is worth noting that many transactions and authorizations of head copyright are split transactions, which will further increase the difficulty of "collecting stamps" copyright on streaming media platforms. Bob Dylan’s copyright transactions with a total price of about 500 million US dollars are distributed in Universal and Sony.

　In the abnormal copyright business, big record companies have too many negotiating advantages.　

According to the MRC report, in 2021, the proportion of recorded music released for more than 18 months on the American music streaming platform further increased from 66.4% in 2020 to 74.5%, and nearly three-quarters of it means — —

Without copyright, there would be no online music service, which is a heavy reality that ByteDance can’t avoid.

　On the other hand, the proportion of "music copyright in stock" has been greatly increased, and the streaming media broadcast volume of new songs is declining.Online music services have gained more older users, and young users have also shown their preference for old songs, which will provide a basis for the copyright value of "old songs".　

In a short period of time, the streaming music platform is rightThe dependence on "stock music copyright" will still drag down the normal development of the whole industry.— — ByteDance, a newcomer, needs to face this problem sooner or later.　

Last September, Late reported that since June 2021, Byte has invested no less than 1 billion yuan in music copyright. On the other hand, the strategy focuses on purchasing original songs and signing long-term cooperation with online celebrity Talent.　

But frankly speaking, 1 billion yuan is sufficient for the logic of byte purchase at that time, but it can only be said that it is a drop in the bucket for streaming media services.　

Needless to say, in the era of exclusive copyright, the content of a single head record company soared to the transaction price of 100 million; In contrast, in October last year, Blackstone injected $1 billion into the new Hipgnosis Fund for the acquisition of music rights.　

For Byte, the biggest problem is not how much money it can pay, but whether the cost of its copyright expenditure can be digested in its business development.　

Theoretically, after the July 24 penalty order, the "copyright mountain" of the music industry has changed from a market subject to the copyright market price itself. It is more realistic for copyright transactions to return to the long market negotiation and adjustment. On the market level, the current demand of domestic online music platforms for copyright owners to reduce prices is a trend deviation from the background of rising global music copyright costs — — The expectation of falling music copyright price is still not optimistic in the short term.　

At present, ByteDance has copyright cooperation with the three major record companies in the world, but its use scope is still limited to short videos and related extension services. For ByteDance, it is not the right time to trade the copyright of full-length head music.　

Let musicians stay in the Tik Tok system and let more mature musicians enter Tik Tok — — Perhaps it is the most appropriate goal for the development of byte music business at present.　

In recent years, the general mode of ByteDance’s new business is basically: first, as a traffic platform to undertake related advertising business, games, online education, e-commerce, and then directly enter the market at a suitable time.　

In the era of online video, music has always been the hottest field. Nowadays, more and more songs have become popular in Tik Tok, and the effectiveness of short videos in music communication has long been valued by streaming media platforms. Tencent Music and Netease Cloud Music are all trying to make efforts in the innovation and support of short video products.　

This means that,Musicians not only flow between music platforms, but also flow between short videos and music platforms.For music creators who became popular through Tik Tok and bilibili,The natural innovation and short popularity of short videos are the inherent limitations that restrict their development to more professional musicians.　

When the industrialized and more complete music platform invites short video musicians, the loss will inevitably occur on the short video platform.　

In fact, short video has become an important link in the modern music industry, such as the distribution service of Galaxy Ark, which is still a business closely linked with traditional streaming media. The Red Star River is nothing more than a musician’s version of the "Creator Support Program".

In addition, another key point is that, unlike the previous games, online education and e-commerce businesses,Online music business is not a business that can bring cash flow in a short time, which will affect Byte’s determination to invest in music to some extent.　

Expect the majority of C-end users to recharge their music experience, and look at ARPPU, where two domestic music giants are wandering below 10 yuan, and you will know that there is still a long way to go.　

Even in the film and television industry, which is highly dependent on incremental content, the high content cost is still difficult to be solved by self-control. For the music market based on "inventory copyright", the inequality of copyright transactions is almost a fateful problem.　

In the early years, the expansion of Tencent Music was based on the game of burning money, but in today’s Internet environment, whether for the music industry or ByteDance,Commercialization will be the top priority from the beginning.

For the massive traffic resources of bytes, the in-depth exploration of music business will gain more realistic benefits for byte music from streaming media platforms, copyright parties and advertisers. This means that in a short time, byte music will still be highly dependent on the Tik Tok system.

To put it simply, from the perspective of monetization, the return rate of games and e-commerce is higher, and within the limited traffic distribution, the resources that Tik Tok system can give to music business are insufficient. However, the failure to "de-Tik Tok" will also restrict the further independent development of its music business.

Compared with the original music business, the biggest change of soda music is not the innovation of product model, but the exploration of paid business model based on copyright content..　

At present, soda music has been launched on the paid membership system and digital album sales, and the membership price is low.　

In today’s huge byte business system, payment has always been a very lacking business model. Wukong question and answer, online education, etc. had the opportunity to go further in the payment model, but they have all been defeated; The byte game business, with reference to the development of Ali Linxi Entertainment, still needs breakthroughs in research and development and opportunities.　

However, the paid service of online music is really a choice with long payback period; Coupled with the purchase restriction of digital albums since last year, at present,The online music business income of the whole industry still only has the significance of equalizing the cost level.　

According to the conference call of Tencent Music Financial Report, it is expected that the online music business will break even at the operational level in 2022. This is enough to show the difficulty of making profits in online music business.　

The music industry is largely driven by streaming media, but direct sales to fans are the largest share of most artists’ income.Does the online music platform exploit musicians?　

Maybe not.　

The first financial report disclosed by Universal Music Group at the beginning of the month showed that in fiscal year 2021, the company’s revenue was 8.504 billion euros, an increase of 14.4% compared with 2020, and an increase of 17.0% at a fixed exchange rate. Operating profit reached 1.399 billion euros, a year-on-year increase of 15.4%.      

Subscription and streaming media revenue are still the main sources of performance of copyright giants such as Universal, and are increasing year by year.　

On a global scale, the contradiction between musicians and online music platforms is still fermenting, and more and more musicians try to bypass the music platform to release their works. In 2021, independent musicians earned $9.9 million on the musician website Bandzoogle.　

For ByteDance, who is at the forefront of the global social media wave, it is indeed the most appropriate way to combine the advantages of its creator ecology with the wave of independent music.　

In the process of ByteDance’s rapid growth to a new level of Internet in China, the "traffic advertising model" is almost the only pillar of its commercialization. In essence, ByteDance is still an "advertising behemoth". In recent years, the expansion of Byte to e-commerce, games and even corporate services all shows anxiety before the peak of traffic.　

The diversification of business models often points not only to the growth of business space, but also to the only way for enterprises to feel safe.　

The product model of soda music, to some extent, shows that Byte is not determined enough to develop the music business, but this may not be a bad thing.　

If you know enough about the online music business, you will know that the situation of a renewed war is unlikely to happen. The industry will still slide on the old road for a long time before the long-standing disadvantages are broken.　

Byte music is busy fighting left and right. Don’t expect too much for the time being.