In the past few years, various problems based on AI (artificial intelligence) have been one of the hottest topics in the field of science and technology. How to make this cutting-edge scientific and technological force simpler and acceptable to the people has become a real problem at present. In response to this problem, Baidu gave its own plan.

　　A few days ago, after reaching a strategic cooperation with China Science and Technology Museum, Baidu’s "Voyager" AI Popular Science Bus has started from Beijing, and has been launched in local science and technology museums in five cities across the country. On August 4, 2017, Baidu and science and technology hall held the launching ceremony of "Artificial Intelligence Popular Science China Tour" in Beijing, which marked the first stage of the strategic framework cooperation agreement reached between them based on artificial intelligence popular science. This trip of artificial intelligence science popularization in China has been carried out in local science and technology museums in five cities in China. The "Voyager" AI science popularization bus will spread the knowledge of artificial intelligence to all parts of the country, which also shows that Baidu’s artificial intelligence technology not only changes industries, but also cares about people’s lives. Bring updated artificial intelligence knowledge to further places. Prior to this, Baidu also successfully realized the "restoration" of the damaged Terracotta Warriors and Horses and the intelligent display of related cultural relics through artificial intelligence technology. In addition, Baidu is also committed to using the new AR (Augmented Reality) technology to restore and reproduce the folk life of old Beijing, and use technology to awaken history, so that experiencers can fully experience history and culture and become a part of history.

　　Make the complex world simpler.

　　In fact, it is Baidu’s mission to make the complex world simpler with technology. In the past few years, Baidu has been committed to technological innovation and the development of artificial intelligence. The reason why Baidu can achieve today’s achievements is closely related to the country’s concern and support for the field of scientific and technological innovation.

　　In order to realize the mission of "making the complex world simpler with technology", Baidu will adhere to two core strategies: consolidating the mobile foundation and winning the AI ? ? era. In short, AI is the core driving force of Baidu.

　　It is reported that Baidu AI platform is the foundation of developing application layer, which is composed of Baidu Brain and Baidu AI Cloud. Baidu brain is the first complete artificial intelligence platform in the industry, including algorithm layer, perception layer, cognition layer and platform layer. Baidu’s algorithm layer includes machine learning platform and deep learning platform; Perception layer includes speech recognition, image recognition, AR, VR (virtual reality) and other capabilities; The cognitive level includes NLP (natural language processing), knowledge map and user portrait; The platform layer is an AI open platform, which opens different capabilities to the outside world. Intelligent cloud is the foundation of Baidu AI platform, which is composed of AI+ big data+cloud.

　　At present, Baidu’s AI technology capability is accelerating at a solid pace. For developers and eco-partners, Baidu announced a number of important plans, including the Apollo plan for intelligent driving and the two open platforms for intelligent voice DuerOS, to fully launch Baidu’s important AI eco-strategies, technologies, business progress and solutions.

　　Up to now, in the field of artificial intelligence, Baidu has opened more than 60 AI core technologies, forming four major AI commercialization scenarios: airport, sales customer service, home and automobile. At the industrial chain level, only in the field of intelligent driving, more than 50 upstream and downstream manufacturers of the first-tier automobile industry at home and abroad have announced their participation in Baidu AI circle of friends in the three months since the announcement of the "Apollo Plan".

　　Baidu takes artificial intelligence as the driving force to continuously improve its existing core businesses, especially mobile phone Baidu, search, information flow and other core products. At the same time, in order to explore long-term market opportunities, Baidu will continue to expand emerging AI-driven businesses through open platforms and ecosystems.

　　Awakening history and culture with science and technology

　　Awakening history and culture with technology is one of the important practices undertaken by Baidu, the global artificial intelligence giant, in the field of AI, and it is also one of the most intuitive channels for the public to experience the power of AI at present.

　　On August 4th, 2017, Baidu and science and technology hall held the launching ceremony of "Artificial Intelligence Science Popularization in China" in Beijing, which marked the first stage of the strategic framework cooperation agreement reached between them based on artificial intelligence science popularization. This trip of artificial intelligence science popularization in China has been carried out in local science and technology museums in five cities in China. The "Voyager" AI science popularization bus will spread the knowledge of artificial intelligence to all parts of the country, which also shows that Baidu’s artificial intelligence technology not only changes industries, but also cares about people’s lives.

　　On May 18th this year, Baidu announced that it had realized the "restoration" of the damaged Terracotta Warriors and Horses and the intelligent display of related cultural relics through artificial intelligence technology. According to reports, the "restoration" plan uses AR technology to "restore" the Terracotta Warriors and Horses No.2 pit, kneeling figurines and bronze chariots and horses. Visitors can see the "alive" Terracotta Warriors and other cultural relics with their own eyes by scanning the three triggers of "plane layout", "light box of kneeling figurines" and "structure diagram of bronze chariots and horses" in the No.2 pit of Terracotta Warriors and Horses through Baidu AR function of mobile phone.

　　At the same time, the Digital Museum of Terracotta Warriors and Horses built by Baidu Encyclopedia was officially launched, presenting the Terracotta Warriors and Horses to the audience for the first time with the "ultra-high-definition level" of 20 billion pixels, becoming the first historical landscape in eight wonders of the world to be exhibited online with 10 billion pixels.

　　At the beginning of this year, following the restoration of Chaoyangmen by Baidu AR technology, Baidu began to comprehensively upgrade AR technology and completely restore the nine gates of old Beijing as cultural cities. It is reported that Baidu’s activity of restoring the nine gates of old Beijing through AR technology was held during the Spring Festival, so it has attracted the attention of many citizens and friends. During the event, passengers can see all kinds of life scenes of the old people in the old Beijing city after triggering AR through the mobile phone Baidu App, and at the same time, they can also interact with the restored "Old Nine Gates", which is very exciting.

　　Compared with some applications with a strong commercial atmosphere, Baidu’s attempt to awaken history and culture with technology and let the experiencers fully experience history and traditional culture with new AR technology can really make more and more people pay attention to and even participate in the inheritance and protection of history and culture. This also shows that Baidu’s artificial intelligence technology is not only about changing industries, but also about people’s lives themselves. Text/Liu Yang

　　"Stand up straight and stride." Under the guidance of medical staff, Xiao Chen, a running friend, is conducting exercise treadmill experiments in Beijing Hejia Hospital. In the Beijing Half Marathon in April this year, Xiao Chen had a cardiac arrest. Fortunately, he was discovered by the volunteers of Hejia AED, and was successfully rescued through cardiopulmonary resuscitation and AED (External Automatic Defibrillation Transporter) electric defibrillation. After months of recovery, doctors need to re-evaluate his heart function.

　　The start of the 2019 Beijing Marathon is just around the corner, and even senior runners may "stumble" and face the great risk of sudden cardiac death.

　　Cardiology experts remind that six types of patients, such as those who have a history of myocardial infarction, those who have been diagnosed with heart diseases and have undergone surgery, and those who have a history of unexplained syncope, are generally not suitable for marathon. If you want your heart to be safe in high-intensity events, you need scientific cognition and pre-competition heart evaluation.

　　Senior runner’s cardiac arrest AED successfully rescued

　　"I was more excited when I finally sprinted. I shouted and rushed over. After a few steps, my feet were soft and I suddenly lost consciousness." Xiao Chen, a runner who suffered an accident in this year’s semi-Marseille in Beijing, said that he has ten years of long-distance running experience and participated in eight or nine marathons, which is a senior runner. I didn’t expect that this time he became the object of "first aid".

　　At that time, it was Yuan Tong, an emergency nurse in Beijing Hejia Hospital, one of the medical security units of Beijing Half Horse Race, who was present to defibrillate Chen Jinxing AED. She said that the timely discovery of the support staff and the skilled use of AED pulled Xiao Chen back from the death line, otherwise once the cardiac arrest was not treated for 4 to 6 minutes, the brain would be irreversibly damaged, and even if the heartbeat was restored, it might become a vegetative state.

　　Wang Dezhao, chief physician of the Department of Cardiology, Beijing Hejia Hospital, said that cardiovascular system accidents that often lead to cardiac arrest and sudden death in marathons are usually sudden acute myocardial infarction or malignant arrhythmia. Although the probability of occurrence is low, once it appears, it is the most dangerous. It is the most effective way to rescue patients with cardiac arrest and sudden death by using artificial chest compressions and AED defibrillation in the early stage. Beijing United Family Hospital is the official and exclusive designated medical service provider for Beijing Marathon. All AED volunteers have passed the cardiopulmonary resuscitation training organized by the American Heart Association (AHA) and obtained the certificates of Basic Life Support (BLS) and Advanced Life Support (ACLS), so they have the ability to find and rescue runners with cardiac arrest in the first time.

　　Six groups of people should have a heart evaluation before the game.

　　How to run a horse safely? Wang Dezhao said that runners must first have a clear understanding of their physical condition, and the following groups of people are not suitable for participating in such high-risk events.

　　First, patients who had a history of myocardial infarction in the past, especially 6 months after myocardial infarction; Followed by patients who have been diagnosed with angina pectoris, or have undergone coronary stenting, coronary artery bypass grafting and installed pacemakers; Third, it is a patient who has a history of unexplained syncope or has done electrical cardioversion; The fourth is patients with severe arrhythmia or taking antiarrhythmic drugs; In addition, patients with a history of congenital heart disease, cardiomyopathy or cardiovascular malformation, and patients with special ECG manifestations, such as Brugada syndrome, long QT syndrome and preexcitation syndrome (all three groups have special ECG manifestations), are not suitable for high-risk events similar to marathon.

　　In addition to people who are not suitable for horse racing, there are six groups of people who can participate in the marathon, but they need to be evaluated before the race. The first category is people with risk factors of coronary heart disease, including smoking, hypertension, diabetes, hyperlipidemia, family history of premature coronary heart disease (male < 55 years old, female < 65 years old), heavy drinking, sedentary, obesity, staying up late and working under great pressure; The second category is people with family history of sudden cardiac death; The third category is people who have had severe diarrhea or used diuretics recently, and it is very likely that there are abnormal levels of potassium, magnesium and calcium ions; The fourth category is people who have arrhythmia without drug treatment, including sinus arrhythmia, various premature beats, sinus bradycardia, etc. The fifth category is people who have had discomfort in the area below the jaw and above the umbilicus related to activities, or have palpitations and shortness of breath; The sixth category is people who are anxious, hypochondriac and have had a history of panic attacks. Most of these people do not have the typical symptoms of organic heart disease, but they belong to high-risk groups. If there is no heart assessment, there may be unexpected situations in extreme sports such as marathon.

　　Three types of heart assessment help runners stay away from accidents

　　Wang Dezhao introduced that marathon is an extreme sport with certain potential risks. However, as long as the heart function is scientifically evaluated before the game and the physical condition is known in advance, accidents such as cardiac arrest can be avoided to the maximum extent.

　　"If the heart is compared to a house, then it has three systems, including waterway system, circuit system and structural system." According to Wang Dezhao, heart evaluation is also divided into three categories according to three systems: the first category is the evaluation of the "waterway system" of the heart, and the "waterway system" refers to the blood vessels of the heart itself &mdash; &mdash; Coronary artery. If the runner has chest tightness, shortness of breath, chest pain, pressure, burning pain, pain in the left upper limb or left shoulder and back, which suggests that angina pectoris is possible, it should be evaluated by exercise treadmill test to observe whether the runner will have myocardial ischemia when he reaches the limit heart rate, which is also a simple and effective means to screen coronary heart disease. If the exercise treadmill test is abnormal, further coronary CTA or coronary angiography is needed.

　　The second kind of evaluation depends on the "circuit system" of the heart, that is, the evaluation of cardiac electrical activity. If the runner has palpitation, irregular heartbeat, too slow or too fast heartbeat, it suggests that the cardiac electrical activity is abnormal, and it is necessary to do ECG monitoring for 24 hours, 7 days, 1 month or even longer. By monitoring the ECG changes at the onset of symptoms, the disease can be diagnosed and whether it is suitable for the competition can be evaluated.

　　The third category is the evaluation of heart structure. If the runner has heart murmur, myocarditis, cardiomyopathy, congenital heart disease, etc., it is necessary to evaluate the morphological structure of the heart by heart color Doppler ultrasound. If you have serious structural heart disease, especially hypertrophic obstructive cardiomyopathy or aortic stenosis, you are not suitable for marathon.

　　How to predict and save yourself when you suddenly feel unwell in the game? Wang Dezhao said that first of all, runners should stop exercising, rest in a comfortable and relaxed posture, and seek help from medical staff; If the heartbeat suddenly accelerates, fast and even, it may be supraventricular tachycardia. You can hold your breath and cough hard, which may stop the tachycardia. If the pain in the chest or other suspicious parts (back, upper limbs, pharynx, etc.) persists, the attack of acute myocardial infarction cannot be ruled out. It is best to lie on your back, relax as much as possible, take a deep breath slowly and wait for rescue. (Reporter Chen Si)

　　Cctv newsFrom November 7th to 8th, the 2017 Global Hard Science and Technology Innovation Conference was successfully held in Xi ‘an, under the guidance of National Development and Reform Commission, Ministry of Science and Technology, Ministry of Industry and Information Technology, China National Intellectual Property Administration, China Academy of Sciences, China Academy of Engineering, China Association for Science and Technology, and Shaanxi Provincial People’s Government, and hosted by Xi ‘an Municipal Committee of the Communist Party of China and Xi ‘an Municipal People’s Government, which launched China’s hard science and technology brand and pointed out the direction for hard science and technology industrialization. The Xi ‘an Declaration on Global Hard Technology released during the conference called for making hard technology a new symbol of Xi ‘an, marking the core of manufacturing in Xi ‘an with hard technology, creating the soul of manufacturing in Xi ‘an, constantly improving the level and ability of intelligent manufacturing of enterprises, becoming a "Made in China 2025" demonstration city, and constantly glowing with new creative vitality.

　　How to promote the transformation of science and technology into real productive forces and realize the marketization and industrialization of hard science and technology has always been an important topic of concern to policy makers, enterprises and investors of hard science and technology. Xi ‘an is rich in scientific and educational resources, has a good foundation of science and technology industry, and is located in strategic overlapping areas such as "One Belt and One Road" construction, comprehensive innovation and reform pilot zone, independent innovation demonstration zone and national free trade zone. The industrialization of hard technology has obvious advantages. On November 6th, the Xi ‘an Municipal Government issued Ten Measures for Developing Hard Science and Technology Industry in Xi ‘an, which pointed out that Xi ‘an will set up a 100 billion yuan Xi ‘an Science and Technology Industry Development Fund, and at the same time make every effort to build a global highland for hard science and technology talents, and will give up to 5 million yuan in project supporting awards to all kinds of talents who set up enterprises or carry out industrialization activities in Xi ‘an. A set of policies and measures have been released, paving the way for the industrialization of hard technology.

　　On November 18th, at the 19th China International Hi-tech Fair held in Shenzhen, the face recognition artificial intelligence chip "Changan Core" developed by Xinjinhua Intelligent Technology Co., Ltd. was officially released, which set a product benchmark for Xi ‘an to open the era of hard technology. "Changan Core" is the world’s first artificial intelligence chip with neural network and deep learning, which integrates the functions of face recognition, object recognition, motion recognition and thinking feedback. This chip can extend the sensor function to intelligent identification tasks. Based on the acceleration of the whole chip, it is not only small in size, but also low in power consumption. The chip architecture is the artificial intelligence network technology closest to nerve conduction between neurons in the human brain in the world, representing the core level of artificial intelligence chips.

　　Jinhua Technology and Gionee Communication signed a cooperation agreement.

　　At the press conference, Jinhua Technology and Gionee Communication reached a consensus on the application scheme of mobile phone industry based on artificial intelligence chip embedding and signed a cooperation agreement. The cooperation between the two parties will create a new era for the research and development of artificial intelligence equipment, jointly promote the development of the industry and incite the trillion-dollar market of artificial intelligence. Wu Yijian, Chairman and President of the Board of Directors of Jinhua Investment Holding Group, said that in the next two years, there will be 200 million smart phones equipped with Changan Core in China. Jinhua Group is confident that Changan Core will become a benchmark product in the era of hard technology in Xi ‘an with the spirit and drive of continuous innovation.

　　It is understood that Jinhua Investment Holding Group has been deeply involved in the western part of China. In recent years, the Group has focused on technological transformation. Its Jinhua Technology Company has comprehensively laid out hard technology industries such as augmented reality technology and artificial intelligence technology, and linked the industrial resources and technological advantages of the United States and South Korea to promote the transformation and landing of scientific and technological achievements.

　　In the field of artificial intelligence, Jinhua Technology is jointly developing the next generation of artificial intelligence chips with top foreign industry experts and scientific research institutions, which will be widely used in smart phones, robots, drones, unmanned vehicles, smart homes and other fields in the future. In addition to the "Changan Core" released this time, the full-screen fingerprint identification chip and black night vision device chip developed by Jinhua Technology are all very front-end and representative hard technologies. In the next stage, Jinhua will focus on promoting the industrialization of these products, forming large-scale mass production, and providing more hard technology products for China’s intelligent manufacturing and industrial upgrading.

　　In the field of augmented reality, Jinhua Technology has a number of independent intellectual property rights, and in the past five years, it has reached in-depth cooperation with top augmented reality companies and R&D institutions in the world. Jinhua Investment Group and Jinhua Technology are also the founders of the World Augmented Reality Asia Expo. At present, they have successfully held three AWE World Augmented Reality Asia Expositions and ARI China Augmented Reality Innovation Competition, and contributed to the permanent establishment of AWE Asia headquarters in Xi ‘an and the establishment of China Augmented Reality Industry Alliance. Through this global industry fair and technology summit, Jinhua Technology has conducted extensive exchanges and industrial cooperation with top enterprises and researchers in the field of intelligent manufacturing in more than 40 countries.

　　Wu Yijian, Chairman and President of the Board of Directors of Jinhua Investment Holding Group, accepted an exclusive interview with Hard Technology Meeting Room.

　　Wu Yijian, chairman of Jinhua Investment Holding Group, said: "Through the World Augmented Reality Asia Expo, we have seen that a number of domestic front-end technology-based enterprises are constantly introducing new products and technologies, and intelligent technology is being widely accepted and applied in the market, and its potential and value have surfaced."

　　Wu Yijian believes that it is a systematic process from technology to production to market. The transformation and promotion of hard technology as the core support force is not only a matter for enterprises, but also a major event to respond to the development needs of the whole country. In the near future, with the enhancement of comprehensive national strength and the rapid development of semiconductor industry, China will start a new round of intelligent economic development boom driven by demand. Jinhua Group will always adhere to the entrepreneurial spirit, continue to promote the landing of intelligent technology manufacturing industry, and make contributions to improving the innovation strength of Xi ‘an, upgrading Shaanxi’s hard power and building a strong country in science and technology.

Original Du Zhiqiang titanium media

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▎ If Apple’s folding screen is released in 2027, then, in the face of Samsung and Huawei, which have been marketized for nearly 10 years, can Apple still "crush it"?

Author | Du Zhiqiang

Edit | Zhong Yi

This article is the first titanium media APP.

Recently, Apple, whose market value has evaporated by more than one trillion yuan, has become the target of "singing down" in the market. As a product that contributed more than half, the sales of iPhone in China market plummeted by 24% at the beginning of the year, which attracted many investors’ concerns.

For the iPhone, although it occupies an absolute leading position in the global high-end smart phone market, the innovation of squeezing toothpaste every year attracts many users’ dissatisfaction. After the strong return of Huawei, the position of iPhone in China market has also been faltering. As far as the current environment is concerned, AI will be a lifeline for Apple in the short term, but the specific planning and application are still unknown.

"Users and the market want to see Apple make real innovations in the form and design of products such as iPhone, instead of Applying a set of molds for many years," an industrial chain person spoke to the titanium media app.

Folding screen, as a category that has been in mass production for 5 years, has become a sharp weapon for non-iOS mobile phone camp to break through in the high-end market, and the market is also looking forward to the release of Apple folding screen.

Although Apple’s style is "conservative" and the requirements for products are very high, the folding screen has been delayed, which also puzzles many fruit powders. Before, there were many rumors in the market, but in the end they all went away.

Judging from the current news, Apple’s folding screen has been developed for several years and will be released around 2027, the 20th anniversary of the release of the iPhone. However, at that time, in the face of Samsung and Huawei, which have been marketized for nearly 10 years, can Apple’s folding screen be "crushed by the latecomers"?

Mobile phone, tablet, PC, what will be Apple’s first folding screen?

Counterpoint predicts that by 2027, the global shipment of folding screen smartphones is expected to exceed 100 million units. CICC research also pointed out that the iteration of folding screen products will accelerate in 2022, and it is estimated that the global shipment of folding screen mobile phones is expected to reach 80 million units in 2025.

It is worth mentioning that statistics show that the interest rate of iOS users in folding screen mobile phones has reached 58%, and rumors about Apple’s folding screen planning and cancellation in the market have been constant.

At the beginning of the year, it was reported that Apple suspended the development of the foldable iPhone because of concerns about the durability of the folding screen. It is understood that Apple has been in contact with Samsung Display and LG Display before, but from the samples given, it still does not meet Apple’s standards, which is the main reason why Apple suspended the foldable iPhone project.

However, judging from the progress of related patents, Apple is still accelerating the layout of folding screen products.

A few days ago, the list published by the US Trademark and Patent Office showed that Apple obtained a patent on folding screen, covering a variety of products including iPhone, tablet computer and notebook computer. By making textured glass by chemical method, the problem of glass breakage at the folding place is solved. Moreover, it can effectively deal with the crease problem of the folding screen.

It is also reported that Apple transferred some core personnel of the Apple Vision Pro team to the folding screen project team, and internal executives revealed that the release of the first folding screen iPhone will be postponed until 2026, and more advanced technologies will be adopted, which is expected to be thinner and lighter than competitors’ models.

Regarding the release plan of this online foldable iPhone, Tianfeng International analyst Guo Ming Yi said that his latest survey shows that the only foldable product that Apple has a clear development schedule at present is the MacBook with a display of about 20.3, which is expected to be mass-produced in 2027.

In addition, the above-mentioned industry chain people told the titanium media App that Apple will enter the folding screen market with a high probability, but the test will be the iPad first, not the iPhone. Let’s look at the market reaction of the folding screen through the market reaction.

What is certain is that Apple has been developing foldable products for many years. What is uncertain is what Apple’s first foldable screen product will be, which may be a mobile phone, a tablet or a laptop.

Titanium Media App believes that from the perspective of market maturity, mobile phones and tablets are more likely. If it is a mobile phone, it will be listed on the occasion of the 20 th anniversary of the release of the iPhone. If it is a tablet, it is more likely to test the water first in 2026 and explore the road for the foldable iPhone in the following year.

Get up early and catch up with late episodes.

The picky apple is "too slow"

It has been more than five years since the release of the first mass-produced folding screen. In the past five years, the number of folding screen players has expanded from Samsung and Huawei to Xiaomi, OPPO, vivo and Glory, and the double-digit growth rate has also become a "clean stream" in the declining mobile phone market.

Although the current volume of the folding screen is not very large, one thing is certain, the direction of the folding screen is not wrong. In the view of Titanium Media App, the innovation of the current smart phone market has reached a bottleneck period. Before revolutionary innovation, folding screens are the right direction for mobile phone manufacturers to seek increments and enhance their experience.

Image source: IDC

According to the latest data released by IDC, the China folding screen mobile phone market shipped about 7.007 million units in 2023, up 114.5% year-on-year. Since the launch of the first product in 2019, the folding screen mobile phone market in China has grown by over 100% year-on-year for four consecutive years.

Guo Tianxiang, a senior analyst of IDC China, revealed to Titanium Media App that according to the forecast data of IDC in November 2023, the expected shipment of folding screen mobile phone market in China will be around 10 million in 2024, with the year-on-year growth rate still exceeding 50%, continuing the trend of rapid growth.

Talking about the rapid development of folding screen mobile phones, Zhao Jun, CEO of TCL Huaxing, told Titanium Media App last year, "About five years ago, folding mobile phones began to enter consumers’ field of vision. Three years ago, the market size of folding mobile phones was less than 1 million. This year, the market size of the whole folding mobile phone is close to 20 million, probably between 18 million and 20 million. The global shipment of folding mobile phones is basically growing at several times a year. We believe that folding mobile phones are the main innovation and growth point of product innovation and iteration in the field of smart phones. "

In an article about Apple Vision Pro, Vanity Fair revealed that on the edge of Infinite Loop in Apple’s old campus, there is an unremarkable low-rise building called "Mariani 1", which contains some imaginary products that Apple is developing, including the foldable iPhone.

Domestic folding screen products in 2023, titanium media App drawing

Compared with Samsung and Huawei, Apple’s research on foldable products is not too late, and may even be earlier. However, in terms of the progress of mass production and the attitude towards the market, Apple is much slower. Even if the product requirements are high, if the foldable product is released in 2026, it will be seven years later than Samsung and Huawei.

In contrast, Apple Watch is only two or three years later than Samsung. According to the incomplete statistics of Titanium Media App, in 2023, a total of 7 domestic brands released 13 folding screen products, including left and right folding and up and down folding. Among the head brands, Apple has not released related products.

In fact, it is understandable that the foldable project has been "difficult to produce" because Apple is so slow. On the one hand, folding screens are currently aimed at high-end user groups, which is a weapon for domestic brands to break through, and this is also the main battlefield of iPhone. From the perspective of sales volume, the core position of iPhone in the high-end market has not wavered. In addition, although the folding screen has a high growth rate, the tens of millions of volumes are still a small category compared with the annual sales of smart phones exceeding 1 billion. Therefore, the smaller competitive pressure has not made Apple feel a sense of urgency.

On the other hand, there are still many problems with folding screens, such as creases, especially small creases, which will become more obvious after long-term use. There are also the balance between thinness and performance, system-level optimization, etc., which are also the development problems faced by folding screens. But in the face of the future, there is still a question. By 2026, can Apple really solve these problems? Or can’t Huawei and Samsung solve it?

In addition, considering the impact of the iPhone in the market, even if the volume is currently small, Apple should indeed accelerate the mass production of folding screen products. Guo Ming said that the market consensus of iPhone shipment in 2024 was 220-225 million units, and now it has started to be repaired, and it is close to its previous forecast of 200 million units. Guo Tianxiang pointed out that the folding screen, which has greatly improved the product form, is more likely to attract consumers’ attention and stimulate their desire to change machines.

More challenges lie ahead.

For Apple, once the folding screen product is launched, the initial big sale is foreseeable, and its strict requirements will inevitably lead to the promotion of the entire foldable industrial chain. It is understood that Samsung Display is a panel company that has more scandals with Apple. It is reported that if Apple mass-produces folding screen products around 2026, it will be exclusively supplied by Samsung Display, which has supplied panels for Samsung folding screen mobile phones for many years, and it will be more suitable for Apple’s requirements in terms of production and technical maturity.

However, in the later stage, based on cost considerations, Apple will also cooperate with more panel manufacturers, just like the straight iPhone, which will promote the improvement of domestic panel supply chain technology. At present, in the folding screen supply chain, domestic products are on the rise, but we must also recognize the gap. For example, in the folding screen patent, according to Watt Intelligence, the folding screen patent obtained by Samsung Display is four times that of global competitors, and it is still far ahead.

As one of the most anticipated products in the market, in addition to the release time, there are still many challenges before Apple. First, how to set the price. As we all know, the current price of iPhone has exceeded 10,000 yuan. How to divide the price of foldable version from that of straight screen, and in which range, is something that needs careful consideration. After all, no matter how strong the product is, once the price exceeds five figures, many people will still be discouraged.

The second is how to balance the product form, lightness and performance, and the choice of folding form. Guo Tianxiang pointed out that "thinness" has become the primary factor affecting consumers’ choice of folding screen mobile phones. However, if the pursuit of "thinness" blindly leads to the decline of reliability, it will directly affect consumers’ long-term choices in the future.

At the same time, the overall cost of up and down discounts is lower, which will attract more female users. However, from the perspective of usage scenarios, the experience brought by big discounts will be better. IDC’s data also points out that although the price of vertical folding products is relatively lower, horizontal folding products have been favored by more consumers in China because they can better reflect the big screen experience of folding screen mobile phones.

"In 2023, the market share of cross-folded products increased to 68.1%, up 10.4 percentage points year-on-year. At present, in addition to being convenient to carry, consumers still lack the necessary use scenarios, and there is also a significant gap between the experience and the straight board machine at the same price, and there is still room for improvement in product quality. "

Finally, it is the experience of software. For a folding screen, if you just make the screen bigger, it will only make this category "chicken ribs". After doing a good job in hardware experience, how to make users feel the improvement brought by folding screen in software ecology is particularly important.

Guo Tianxiang told Titanium Media App that when everyone’s hardware enters a basically similar situation in the future, the software experience will become more and more important. To really make consumers use folding screen products for a long time, it is still necessary to create more suitable use scenarios through software and give full play to the characteristics and advantages of folding screens.

At present, the whole folding screen industry is still rushing, which is just Apple’s current "dilemma". More importantly, it may be to solve the problem of EU fines and accelerate the process of AI. As for the folding screen, what the market hopes is not to "skip the ticket". After all, the ten-year plan to build a car can be abandoned, and the foldable iPhone has to be a big question mark.

(This article is the first titanium media App)

Original title: "Why is Apple’s folding screen so difficult to produce?" 》

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　　　　News shouldn’t rush into "heaven"

　　　　The sudden death of Sammo Hung, a Hong Kong martial arts superstar, was revealed by a mainland media, which was proved to be an oolong incident within a day, which was a false alarm. Although Sammo Hung himself, who was at the filming scene, has not come forward to express his position on this matter, or even filed a lawsuit because of anger, the media should really reflect on itself in this matter: Is it because people are "written" to death for no reason?

　　　　As a journalist, when a news event happens, the first thing that comes to mind is to spread it as quickly as possible. This is understandable and even commendable, but how to pay more attention to "authenticity" and "accuracy" on the basis of ensuring "speed" is often overlooked. It is written in black and white like this, and even if the parties come forward to clarify, their bad influence has already existed objectively. There are not a few stars who "come back from the dead" in recent years. Andy Lau, Zhao Benshan and others will mysteriously "disappear" many times in a year. They are too lazy to pay attention to these rumors, but for the public who have the right to know, "being cheated" is small, and "losing trust in the media" is big. The story of "the wolf is coming" is something we heard when we were children, but it is no entertainment when we grow up.

　　　　The media fabricated false reports

　　　　A few days ago, a mainland newspaper published a news titled "Twenty Years of Wulitou Stephen Chow (Q Bar) Celebration-premiered in Beijing on the 24th, and three" star girls "appeared together". According to the report, the premiere of "Changjiang No.7" was held in the Beijing Workers’ Gymnasium on January 24th, and at the same time, as a celebration of Stephen Chow’s 20 years of filming, Stephen Chow will make a full appearance with his master. Not only will Degang Guo lead the disciples of Deyun Society to co-chair with Ceng Baoyi and Lin Zicong, but Sharla Cheung, Karen Mok, Zhao Wei and other "star girls" as well as Feng Xiaogang, Ge You, Zhao Benshan, S.H.E and Cai Qin will all support him.

　　　　China Film: A certain media "makes no sense" to mislead the audience

　　　　In this regard, China Film Group, as the main investor of the film, responded that it was false news, and the premiere was indeed scheduled for the 24th, but the contents mentioned in the newspaper were not confirmed by the film, and they were all fabricated at random. A person in charge of China Film also said humorously that although Stephen Chow’s Wulitou is very popular, as a media, please don’t be "Wulitou". The media plays a guiding role for readers. Ordinary people generally can’t tell whether the news is true or false. The practice of fabricating news in order to attract attention will lead to bad social influence. In addition, according to the person in charge of China Film Publicity, "Changjiang No.7" will be premiered in several major cities in the mainland and several countries in Southeast Asia after its premiere in Hong Kong on the 23rd.

　　　　At present, the premiere ceremony of "Changjiang No.7" in Beijing has been confirmed to be held in Happy Valley on 24th, and its title is tentatively "Stephen Chow has been filming for 20 years? Light and shadow stay in the New Year and be moved by the grand ceremony-cum the premiere ceremony of "Changjiang No.7" in China Lunar New Year. By the n, beijing happy valley will become the theme park of Changjiang No.7.

　　　　A reader who claimed to be an extra actor in the drama "The Past in the South of the Yangtze River" telephoned the reporter and said, "At about 5 pm on the 9th, Zhou Jie had a conflict with a leading actress over the issue of leaving her position, and then Zhou Jie shouted’ Stop filming’. Just as Zhou Jie turned to leave, the actress suddenly made a remark that angered Zhou Jie. He turned and jumped on the other side to start work, but fortunately he was held by the staff, which did not lead to bad results. But Zhou Jie kept cursing the actress and swearing! It was not until the director and producer came forward that the storm was calmed down! " When the reporter asked which actress it was, the extra actress said that she only knew that she played Su Weici in the film. After checking the cast list of "The Past in the South of the Yangtze River", the reporter found that it was Shumei Lian who played Su Weici in the same company as Zhou Jie.

　　　　Zhou Jie’s agent, Miss Huang, was contacted by the reporter. She said that she was not in Nanjing, but she talked to Zhou Jie on the phone every day. "He has been in a good mood recently and has never heard of any conflict with anyone. It is very li kely that it is a trial play, and the extras mistakenly think that there is a conflict. Besides, he and Shumei Lian both belong to our company, and they usually have a good relationship! " Zhu Zhiying, the producer of The Past in the South of the Yangtze River, told the reporter with a smile: "There was no Shumei Lian’s play that day, so how could there be a conflict? On that day, we filmed a big scene. There were more than 300 people on the scene. The scene was really chaotic, but there was no conflict. The actors are very dedicated, and Zhou Jie has been on the set all the time, and he keeps guiding young actors into the show. It must be a mistake! "

　　　　Hu Mei held a press conference: there are many doubts

　　　　At 9: 30 in the morning, the reporter received a text message: "At four o’clock today, director Hu Mei and her lawyer plan to hold a rumor conference on the online rumor article of actor Ding Jun, and you are invited to take the time to attend." In the afternoon, the reporter rushed to the press conference site, waited for nearly 40 minutes, but was told that director Hu Mei could not attend because of an important meeting. The reporters offered to interview Hu Mei himself, hoping that the press conference would be postponed or a short telephone connection would be made, but the alternative way was rejected. The producer, production director and lawyer of the 24-episode TV series "Deep Blue Sea", which was supervised by Hu Mei, said that they were authorized by Hu Mei to hold it on their behalf. However, as the press conference progressed, things became more and more suspicious and full of doubts …

　　　　At eleven o’clock in the morning, director Hu Mei made a solemn statement on a portal website, at the beginning of which he wrote: "I was surprised to see a rumor article downloaded from famous websites such as XX and XXX from my assistant this morning …" Then he refuted the details of the article one by one. From morning till 11: 00 noon, director Hu Mei’s quick and fierce reaction is quite different from his previous style of dealing with the media.

　　　　The four people who held the press conference on behalf of Director Hu Mei were the producers and production directors of the TV series "Blue Sea is De ep" and Hu Mei’s entrusted lawyer. In response to the reporter’s questions, they didn’t say anything further except emphasizing Director Hu Mei’s statement. The entrusted lawyer also said that he had just been entrusted. To in vestigate the criminal responsibility or civil liability of the rumor maker, "we still need to sue the object" and "it is not up to us to decide whether to find it, but to ask the public security department". These hasty answers are obviously unsatisfactory. The reporter inquired about it, and the answer was that the TV series was about to air. At the end of the press conference, one of the female producers also stepped down to send a "taxi fare" to the reporters present, which was rejected by some media.

　　　　Hu Mei is a highly respected director in China. With his excellent works, the public and the media are generally in awe of him. Originally, it was a normal behavior to defend moral reputation. After a day of tossing, it seems to be a boring headless case. Only the dirty "hidden rules" hide in the dark. From beginning to end, the reporter has been paying attention to clues and trying to see through the true face behind this incident. Is it the ubiquitous entertainment law that makes the reporter’s vigilance too tight? Or the phrase "the curtain has just been opened" is chilling.

　　　　Ding Jun reacted fiercely: he would not sell himself for hype.

　　　　After director Hu Mei issued a statement, Ding Junwu Dandan and his wife called director Hu Mei’s assistant separately, saying that they didn’t know about the blog before, and they also wanted to investigate the source of the rumor. Wu Dandan, the wife of Ding Jun, sent a short message to Hu Mei, the director’s assistant yesterday afternoon: "The statement is to be sent. After all, we are also victims, but we are not public figures, and we have no spare money to hire someone to stare at the Internet for us every day, so we know it is too late. However, before the matter is investigated and cleared up, we think there are some inappropriate words in Hu Mei’s statement. Our level is not vulgar enough to use prostitution to speculate, and vicious people will show their tails sooner or later, so wait and see. "

　　　　Wu Dandan then sent a text message again saying: "This matter is not just a statement for us. I think the nausea in our hearts should be solved through legal channels. I also hope that you will have a good look at the article written in the name of Ding Jun to analyze its authenticity! Solemnly declare that our nausea and anger are no less than yours! "

　　　　Wu Dandan also sent a text message to Wang Lu, vice president of Shenzhen Dianguang Media, who attended the conference: "I wonder if this person wants to destroy Ding Jun or Hu Mei? Help me analyze it. "

　　　　Morning News (Reporter Yang Lianjie) Andy Lau’s company, Yingyi Entertainment, invested in the filming of Crazy Stone in 2006, which was a great success. Since then, it has been famous in the industry for being good at discovering new directors. A few days ago, some people used the name of Yingyi Entertainment to promote their own films and actors, which led to the urgent rumor of Yingyi Entertainment.

　　　　Recently, it has been reported that an actor is a new generation of young actors with full deductive ability, which was discovered by Andy Lau’s "Hong Kong Yingyi Entertainment Company" in China. It is also said that Yingyi Entertainment Company is holding the "Focus Fight II Open Recruitment Competition for Asian New Star Directors" to search for the next director Ning Hao, and that "the winner of the (director) will receive our direct investment without interfering with the creative process, and Andy Lau, the superstar himself, can participate in the performance unconditionally as needed, and at the same time invite some big directors as producers.’ At present, Zhang Yimou, Chen Kaige and Tian Zhuangzhuang are all the targets we plan to invite.’ "

　　　　In response to such news, Hong Kong Yingyi Entertainment Co., Ltd. urgently denied the rumor yesterday, saying that the news was not sent by their company, and was deeply dissatisfied that "the inaccurate news was widely reported, and at the same time, the report included false information that was inconsistent with the facts". The person in charge of the company said that Yingyi Entertainment does h ave a new shooting plan, Focus Fight, and is also recruiting writers, directors and actors. However, the news that Andy Lau created a new star mentioned in the report is all fiction. "Yingyi Entertainment has not reached any cooperation consensus with the actor and the production company starring in the film." Yingyi Entertainment said in a statement that Focus Fight is still in the stage of recruit ing writers, directors and actors. Interested parties can browse the details on their official website, and the details of the second round of recruitment of Focus Fight will be announced on the official website later.

　　　　Entertainment circle is really dangerous.

　　　　Entertainment circle is very dangerous, this sentence has been said by countless people countless times, but there are still countless men and women who sharpen their heads and want to get in, for the sake of course, the glamour floating in the world and the splendor of luxurious food. However, after hard work, some people became popular, some people crossed like meteors, and some people didn’t make it out at all. They paid hard work, sweat, tears and, I’m afraid, money and body.

　　　　For young people who have just entered the industry, they know only a limited number of people in the circle. Of course, they should seize as much as possible if there is a seemingly insignificant opportunity, and this opportunity often seems mild and harmless. "Have dinner with director XXX and get familiar with it", that’s all. However, when this "director" painted an infinite bright future, and "accidentally" revealed that he was preparing to invest tens of millions of yuan in a big drama, and then said that "you have great potential, but you need to polish it carefully" and need to "talk to me alone", is it still up? For a newcomer, it is definitely a problem.

　　　　Like the fake Andy Lau company recruiting directors and actors, I’m afraid many young people in the industry will be moved when they first hear it, and they can get a lift in Andy Lau. This is a blessing that has been repaired for many years! I believe that although the rumor is timely, many people have sent their resumes to be summoned.

　　　　In the entertainment circle, strength is very important, and connections are more important. In an environment controlled by people, there are many shady things everywhere. It is probably not easy for anyone to get away with it.

Editor: Liu Li

　　In the diving field, China team has the reputation of "Dream Team". A diving action completed in a few seconds, the average audience usually sees the effect of entering the water, that is, the size of the splash. In fact, splashing is also a high-precision technology. A reporter from Beijing Morning Post recently invited Yu Fen, head coach of Tsinghua diving team, to give a detailed answer to this technology.

　　Hand shape

　　There are slight differences between China and foreign countries.

　　In the diving competition, watching the slow-motion replay will find that the athletes enter the water with their palms in contact with the water surface, not the fingertips as generally believed. A "technical post" circulating on the Internet explains that water spray belongs to the category of fluid mechanics, that is, the process of collision between solid and fluid. Entering the water with your fingertips is equivalent to forming a wedge, so when you fall into the pool, you will find a way out along the direction of least resistance because of the incompressibility of water, and the inclined plane of the wedge is this direction. However, when the object colliding with water has a certain cross section, the water mainly moves laterally, and it can’t be rushed up due to the pressure of the surrounding water, which is the reason why the palm spray is small.

　　Yu Fen introduced that in the past 40 years, the technology of pressing the splash with the palm of your hand has been widely used in countries with relatively advanced diving. "We call it the palm-turning technology. The main point of action is to point your palm at the point where you want to enter the water at the moment of entering the water, and hold the other hand with one hand. " This is the hand type commonly used by athletes in China, while some foreign athletes will put their thumbs together, their fingers open and their hands crossed when entering the water, with their palms facing the water. In addition, there are two unusual hand types: one is that the five fingers are open, and the two hands are kept at a distance of about 10 cm; the other is that the two thumbs are clasped, the fingers are bent and the palms are facing the water.

　　posture

　　Splash suppression is not just about hands.

　　Yu Fen told the Beijing Morning Post that the hand shape is only one of the details of the entry action, but it is not the only criterion to judge the entry effect, which determines that the entry action needs a series of essentials.

　　"Simply put, the athlete’s body should enter the water perpendicular to the water surface. The specific requirements are that the arms should be close to the ears, and the head, shoulders and toes should be in a straight line. At the moment when the palm touches the water, the body should be in a straight line of 90 degrees with the water, and the waist should not be loose, and the buttocks should be clamped. Sometimes you can see athletes appear when they enter the water &lsquo; Passed &rsquo; Or &lsquo; Not enough &rsquo; Phenomenon, the water is very big, and the completion of the branch is very low. The reason for this phenomenon is not necessarily that the water entry technology is not done well, and problems often appear in the air. The specific reasons need to be analyzed in detail. "

　　In fact, when entering the water from a 10-meter platform, the instantaneous speed reaches 15 meters per second. Because it is difficult to completely stop the rotation of the body in the air when entering the water, the palm needs to adjust its direction, not just parallel to the water. This is to avoid injury. Yu Fen introduced that on the basis of mastering the essentials, athletes also need to protect themselves through minor adjustments.

　　opportunity

　　Opening time affects the effect

　　"As mentioned earlier, there is a problem with the water entry effect, and we can’t just find problems from this link. As the last link in diving, the technique of splashing can really attract the attention of ordinary audience, but it is difficult to make it clear simply by talking about this link, just as athletes can’t just practice splashing. When they are training, if there is a problem in one link, they will have to re-enter the springboard or platform, and all the processes will be repeated. "

　　Yu Fen introduced that the whole process of diving is divided into seven links from the beginning of the athlete’s running platform or walking board to the end when the toes are completely below the water surface. "They are all interlocking. If one link is not done well, it will directly affect the back until it enters the water." Although when watching the diving competition, I sometimes hear the commentary mention that "the splash effect is ok, and it can be somewhat remedied", but judging an action, flaws and mistakes still cannot escape the eyes of the referee.

　　"Every movement has to go through thousands of exercises before it can be polished to the best. Before pressing the spray, the forming time of the action is also very important, which is what we call &lsquo; Open the opportunity &rsquo; If it is opened too early, the athletes will stay in the air for a long time and cannot concentrate their strength completely; If it is too late, there is no time to adjust your body to the best position angle. "

　　give a mark

　　The referee won’t just stare at the splash.

　　Similarly, the referee’s score should also be based on the whole process of the diver’s completion of the action. "Not to say that in the end, the referee will give him points. (The splash is not pressed well) it does have an impact, but if the air attitude and the angle of entry are well done from the beginning of the take-off, this action can still be considered successful and the score can still be higher. "

　　There is an important message in the scoring of diving rules: the judge will evaluate the score according to the athlete’s run-up (i.e., running board and platform), take-off, air and water entry, and also explain the integrity of the scoring process. Therefore, athletes should run smoothly during the competition, take off decisively and forcefully, take off at an appropriate angle and with a certain height; Beautiful posture in the air, tumbling and turning quickly; When a person dives, his body is perpendicular to the water surface, and the smaller the splash, the better. Yu Fen said: "In fact, from the moment an athlete appears, the referee begins to score his temperament, including every detail of the completion of the action. From the training, we require athletes to do every detail in order to conquer the referee in the official competition. "

　　■ knowledge post

　　Introduction action "jumping popsicle"

　　It’s hard to dance well.

　　It is said that some people accidentally discovered in the "popsicle" diving that it is better to use the soles of their feet instead of stretching their toes, so they brought water impact’s splash pressing technology. And "popsicle" is just the enlightenment action of zero-based diving. You don’t need to stand upside down, just straighten up and jump into the water. This action is easy to say, and it takes time and energy to train it well. As Yu Fen, head coach of Tsinghua University Diving Team, said: Diving is a sport in which people exert their control over their bodies to the extreme.

　　The correct posture of "popsicle" diving is: standing in front of the platform, arms open and body in a T-shape; At the moment of jumping out of the platform, your feet should be off the ground at the same time, your arms should be lifted up and your body should be y-shaped; When entering the water, the arm should draw an O-shape in the air, and finally put the arm close to the thigh and enter the water. The whole action is completed in a few seconds, and you also need to control your body. In the star diving programs in the previous two years, the zero-based stars were in a lot of situations when they completed this basic movement, and even appeared "slamming the door", that is, the body slammed into the water. If you don’t control your limbs properly, you are most likely to break the door panel, causing bruises and redness. Some experts have analyzed that if you fall into the water from a 10-meter platform, it is equivalent to falling vertically from a height of 1 meter on the plastic playground.

　　At the same time, the stars participating in the program are all adults, and even tall models. The selection of materials for diving enlightenment training requires moderate height, small pelvis and light body. It was only after the full development that I began to contact diving, and the star diving program was really beyond my power.

　　Fancy left hand

　　Quiet right hand

　　Have a rest and enjoy peace by the water.

　　If you come to Suqian alone, start a quiet journey of one person. Here, you can not only feel the modernity and prosperity of the city, but also appreciate the ecology and tranquility of the Suqian section of the ancient canal.

　　Soaring thousands of miles, sighing about Qian Qian.

　　The boat of the canal, from south to north, is endless. Looking at the bridge, the past of the city, countless beautiful scenery.

　　Suqian is born of water and prospers because of water. The Beijing-Hangzhou Grand Canal passes through the territory and meanders. Looking at the two sides of the canal, the green water sets off the greenery, and high-rise buildings rise not far away, and a different feeling rises from the bottom of my heart.

　　Stroll through the scenic belt of Suyu Central Canal, walk into the most beautiful canal coastline in Siyang, indulge in the tenderness of the river, enjoy the scenery along the way and feel the leisurely and slow life of Shuicheng with the boat.

　　nasal mucussuntransportriverwindlightbelt

　　"Bridge" meets Xi Chu and listens to a secret language.

　　The winding Grand Canal is the "mother river" of Suqian people. Today, when the banks of the canal are becoming more and more beautiful, bridges span the banks of the canal, bearing the memories of countless Suqian people.

　　"Bridge" meets Suqian and listens to the secret language of Canal Bridge. How many bridges are there in Suqian section of Beijing-Hangzhou Grand Canal? Let’s count them.

　　North Ring Canal Bridge, Nanjing Road Canal Bridge, Development Avenue Canal Bridge, Yanghe Bridge, Canal Culture Bridge, Zaohe An Lan Bridge and many other canal bridges are either classical or fashionable, and the stories of the city are recorded in the joyful songs of canal water. Overlooking from the sky, is this place of Xi Chu particularly attractive?

　　Perhaps, when you meet a canal bridge unexpectedly, someone is watching you from a distance when you are standing on the bridge watching the scenery.

　　Seek seclusion by the river and explore the style of Shuicheng.

　　As far as you can see, there are many cultural attractions beside the canal bridge. Canal History Museum, outdoor theater, sightseeing tower, outdoor cafe, cruise terminal ….. Garden beauty and characteristic buildings are embedded in it, which enriches the wonderful swimming along the river.

　　Cross the canal bridge and walk along the riverside road to a street in the city, turning quiet into excitement. A tall building next to another, an alley after another, a new look, all tell the story about Suqian.