Press conference video

　　At 15: 00 on December 29, 2023, the Information Office of the Provincial Government held a press conference on the Measures for Implementing the Land Administration Law of the People’s Republic of China in Henan Province.

　　Release content:Introduction and interpretation of the "Implementation in Henan Province"〈the land administration law of the people’s republic of china〉Measures ",and answer questions from reporters.

　　Published by:

　　Wang Xinmin Provincial People’s Congress Legal Committee Vice Chairman

　　Zhang Chuanhui, Chief Planner, Provincial Department of Natural Resources

　　Director, Economic and Ecological Legislation Division, Justice Department of Li Dake Province

　　Director, Regulations Division, Department of Natural Resources, Shenhui Province

　　Niu Suling, Second Inspector of Propaganda Department of Provincial Party Committee

　　Ladies and gentlemen, friends from the press,

　　Hello everyone! Welcome to the press conference held by the Information Office of Henan Provincial People’s Government.

　　In order to strengthen land management and promote high-quality economic and social development, the Measures for the Implementation of the Land Management Law of the People’s Republic of China in Henan Province, which was deliberated and adopted at the sixth meeting of the 14th Provincial People’s Congress Standing Committee, will be officially implemented on January 1, 2024. In order to do a good job in the publicity and interpretation of the Implementation Measures and respond to social concerns in a timely manner, we are here today to hold a press conference to introduce the relevant situation of the revision of the Implementation Measures and answer media concerns.

　　First of all, let me introduce the publisher who attended today’s press conference:

　　Mr. Wang Xinmin, Vice Chairman of the Legal Committee of the Provincial People’s Congress;

　　Mr. Zhang Chuanhui, Chief Planner of Provincial Department of Natural Resources;

　　Mr. Li Dake, Director of Economic and Ecological Legislation Division of Provincial Justice Department;

　　Mr. Shen Hui, Director of Regulations Department of Provincial Department of Natural Resources.

　　Now, please let Director Wang Xinmin make the announcement.

　　Wang Xinmin, Deputy Director of the Legal Committee of the Provincial People’s Congress

　　Ladies and gentlemen, friends from the media,

　　On November 30, 2023, the Sixth Session of the Standing Committee of the 14th Provincial People’s Congress deliberated and adopted the Measures for the Implementation of the Land Administration Law of the People’s Republic of China in Henan Province (hereinafter referred to as the "Implementation Measures"), which will take effect on January 1, 2024. Today, we hold a press conference here to better promote the whole society to seriously study and implement the Implementation Measures. Let me briefly introduce to you the significance, legislative process, guiding ideology and main contents of the revision of the Implementation Measures.

　　I. Significance of the revision of the Implementation Measures

　　General Secretary of the Supreme Leader pointed out that the land system is the basic system of the country. The CPC Central Committee, the State Council, the provincial party committee and the provincial government have always attached great importance to land management, and made a series of major reforms and arrangements for deepening rural land reform and strengthening land management. The Land Administration Law of the People’s Republic of China, revised in 2019 and 2021 respectively, and its implementing regulations have been greatly adjusted in terms of land space planning, farmland protection, land expropriation and land use approval. The "Implementation Measures" implemented in our province in 1999 has not adapted to the needs of reform, nor does it conform to the development reality of our province, and it can not effectively link up the superior law. Therefore, in order to implement the spirit of the land reform of the Central Committee and the Provincial Party Committee, and to implement the provisions of the detailed superior law, it is necessary to fix the mature practices in land management in our province in recent years in the form of legislation and comprehensively revise the original "Implementation Measures".

　　Second, the legislative process

　　At the beginning of 2023, the Standing Committee of the Provincial People’s Congress included the revision of the Implementation Measures in the deliberation items of the legislative plan. According to the legislative plan, the Provincial Department of Natural Resources is responsible for drafting the "Implementation Measures (Revised Draft)" and conducting system integrity assessment and social stability risk assessment. Afterwards, according to the legislative procedure, the Provincial Department of Justice reviewed and revised the "Implementation Measures (Draft)", solicited the opinions of relevant units and the public, visited Fujian and Jiangxi successively, and investigated in Luoyang and Sanmenxia, and invited relevant experts from the Provincial High Court and Zhengzhou University to participate in the discussion, fully listening to the opinions and suggestions of relevant parties. On May 22, 2023, the seventh executive meeting of the provincial government discussed and adopted the Implementation Measures (Revised Draft), and then submitted it to the Standing Committee of the Provincial People’s Congress, and the Environmental Protection Committee of the Provincial People’s Congress undertook the preliminary examination. In June, Liu Nanchang, deputy director of the Standing Committee of the Provincial People’s Congress, led a team and went to Anyang, Pingdingshan and other cities to conduct field research and solicit opinions. In late July, the fourth meeting of the Standing Committee of the 14th Provincial People’s Congress deliberated the Implementation Measures (Revised Draft) for the first time.

　　After the first trial, the Legal Affairs Committee organized the Provincial Department of Natural Resources and relevant legislative experts to conduct legislative research in Xuchang City, and studied and revised the Implementation Measures (Revised Draft) one by one according to the deliberation opinions of the members of the Standing Committee; At the same time, comrades familiar with land management business from local natural resources bureau and township grass-roots units are invited to participate in the whole process of research and discussion. After that, the revised "Implementation Measures (Revised Draft)" was sent to relevant provincial units, municipal people’s congress standing committees, grassroots legislative contact points, legislative bases, etc. At the same time, it went to Zhoukou, Hebi, Xinxiang and other places to carry out legislative research, and organized relevant government departments, deputies to the National People’s Congress and grassroots cadres in townships (towns) to hold symposiums to listen to opinions from all sides. In early October, I went to Hebei Province to study and inspect the experience of land legislation. In early November, the Legal Affairs Committee, together with the relevant responsible comrades and legislative experts of the Provincial Department of Justice and the Department of Natural Resources, studied and revised the Implementation Measures (Revised Draft) according to the feedback from all sides.

　　On November 15th, the Legal Affairs Committee held a plenary meeting to review the Implementation Measures (Revised Draft) one by one, and formed the Implementation Measures (Revised Draft) (reviewed and revised draft); Relevant responsible comrades of the Environmental Protection Committee of the Provincial People’s Congress, the Provincial Department of Justice and the Provincial Department of Natural Resources attended the meeting as nonvoting delegates. On November 20th, the Legal Affairs Committee reported the revision of the Implementation Measures (Revised Draft) to the directors’ meeting, and revised it according to the opinions of the directors’ meeting. The directors’ meeting decided to submit it to the Sixth Standing Committee of the 14th Provincial People’s Congress for deliberation. On November 30th, the Standing Committee deliberated and adopted the Measures for Implementing the Land Management Law of the People’s Republic of China in Henan Province.

　　Third, the guiding ideology of legislation

　　In the process of legislation, we have determined the following guiding ideology: First, adhere to the problem orientation, focus on the problems existing in land management in our province, such as irregular land acquisition procedures and unclear responsibilities of homestead management, and link up with the superior law through specific and detailed provisions to enhance the pertinence, applicability and operability of legislation. The second is to serve the national strategy, keep in mind that food security is the "big country", implement the hard measures of farmland protection from the legislative level, strengthen the special protection of permanent basic farmland, and resolutely shoulder the political responsibility of food security. Third, earnestly safeguard farmers’ rights and interests, further refine the procedures of land expropriation, smooth the channels of public participation in land expropriation, safeguard the legitimate rights and interests of landless farmers, meet the reasonable needs of farmers’ homesteads, and realize legislation for the people. The fourth is to implement the strictest system of saving and intensive land use, promote the improvement of land use and management methods through legislation, and move from extensive land use to saving and intensive land use, so as to solve the current problem of prominent contradiction between land supply and demand.

　　IV. Main contents of the Measures for Implementation

　　The Implementation Measures consists of eight chapters and seventy-four articles, which are divided into general principles, land spatial planning, farmland protection, agricultural land conversion and expropriation, construction land management, supervision and inspection, legal responsibilities and supplementary provisions. Below, I will briefly introduce the main contents of the "Implementation Measures".

　　(a) on the land space planning. Focusing on the urgent needs of land management, the "Implementation Measures" set up a chapter on land spatial planning according to the spirit of relevant documents of the Central Committee and the Provincial Party Committee. Article 9 stipulates that people’s governments at all levels shall prepare land spatial planning according to law, and clarifies the legal status and effectiveness of land spatial planning. Articles 10 to 13 make detailed provisions on the principles, subjects, procedures and approval authority of the overall planning, detailed planning and special planning of land and space, highlighting the leading role and rigid constraint role of land and space planning.

　　(2) On the protection of cultivated land. Our province is a big agricultural province, and it is a major political task to strictly protect the red line of cultivated land and permanent basic farmland and ensure national food security. The "Implementation Measures" thoroughly implemented the spirit of the important instructions of the important speech of the Supreme Leader General Secretary on strengthening farmland protection, adhered to the strictest farmland protection system, strictly adhered to the red line of farmland protection and the bottom line of food security, and provided a strong legal guarantee for farmland protection in our province. First, the balance system of cultivated land occupation and compensation has been clarified, and it is stipulated that people’s governments at all levels should unify all kinds of occupation of cultivated land into the balance management of occupation and compensation, adhere to the principle of making up the occupation, accounting for one, making up for one, and making up for the superior, and improve the quality acceptance system of supplementary cultivated land. Second, the special protection system for permanent basic farmland is stipulated. According to the land management law and the relevant prohibition regulations of the central government, five acts prohibiting the occupation of permanent basic farmland are clarified in Article 20, which further strengthens the strict protection of permanent basic farmland. Third, from the perspective of optimizing and revitalizing land resources, encourage rural land ownership, contracting rights and management rights to be separated and parallel, and promote moderate scale operation of agriculture. In addition, it also stipulates the incentive mechanism for comprehensive land improvement, land reclamation and cultivated land protection.

　　(3) About land expropriation. The "Implementation Measures" focus on safeguarding the legitimate rights and interests of land-expropriated farmers and compact the responsibilities of the people’s governments at the city and county levels who apply for land acquisition. First, the procedures of land expropriation have been refined, and the procedures such as pre-announcement of land expropriation, investigation of land status, risk assessment of social stability, preparation of land expropriation compensation and resettlement plan, and signing of land expropriation compensation and resettlement agreement have been further clarified. The second is to protect the legitimate rights and interests of rural villagers whose houses are expropriated. It is clear that the rural villagers’ wishes should be respected in accordance with the principle of compensation before relocation and improvement of living conditions, and fair and reasonable compensation should be given by rearranging housing sites, providing resettlement houses or monetary compensation, and the compensation standards and relocation and temporary resettlement fees should be clarified to minimize disputes and disputes in land expropriation and protect the legitimate rights and interests of the people.

　　(four) on the management of construction land. The "Implementation Measures" adhere to the principle of economical and intensive land use, implement the spirit of "streamline administration, delegate power, strengthen regulation and improve services" reform, and further improve the quality of construction land management and the efficiency of examination and approval. First, the direction of land conservation and intensive use is clarified, and it is stipulated that if construction projects need to use land, priority should be given to the use of existing construction land, new technologies and models for land conservation and intensive use should be encouraged to improve the efficiency of construction land use, and at the same time, local land control standards should be formulated in light of actual conditions. Second, it is clear that the examination and approval of construction projects should be based on the reform requirements of the examination and approval system, and information sharing and parallel examination and approval should be adopted to improve the efficiency of land use examination and approval. The third is to stipulate that the people’s government at the county level should guarantee the demand for land for rural industries and public welfare undertakings according to law, and make it clear that the construction land index should be tilted towards rural development, coordinate urban and rural development, and help rural revitalization. The fourth is to improve the application and approval procedures for rural homesteads and encourage the active use of idle homesteads.

　　The promulgation of the "Implementation Measures" has solved the problem of having laws to follow, but the vitality and authority of the law lies in implementation. We still have a lot of work to do to put the "Implementation Measures" into practice comprehensively and accurately and really play its role. Land management involves a wide range and has high social concern, which requires the active cooperation and concerted efforts of all levels and departments in the province to form the greatest synergy. It is hoped that all relevant departments involved in the "Implementation Measures" will strictly follow the law and carefully sort out their legal responsibilities, especially to formulate and improve policies and measures that are compatible with the "Implementation Measures", such as the management measures for protected agricultural land, rural production road land, and the minimum compensation standards for ground attachments and young crops. The National People’s Congress will also pay close attention to the effect of the implementation of the Implementation Measures, organize and carry out supervision work such as law enforcement inspection, special inquiry and special investigation in a targeted manner, and follow up the new situations and new problems arising in the implementation of the Implementation Measures. It is hoped that we can innovate publicity methods, broaden publicity channels, expand the awareness and influence of the Implementation Measures, create a good atmosphere for the whole society to care for and support the implementation of the Implementation Measures, and jointly promote the implementation of the Implementation Measures to achieve better results! Thank you!

　　Niu Suling, Second Inspector of Propaganda Department of Provincial Party Committee

　　Thank you, Director Wang, for your comprehensive and detailed release! Next, please ask reporters and friends to ask questions about the content of this conference. Please inform your news organization before asking questions.

　　Top journalist

　　Land resources are related to the high-quality development of economy and society and the long-term interests of the country. At present, our province has anchored the "two guarantees" and implemented the "ten strategies", and the demand for construction land in various industries continues to be strong, but the contradiction between land supply and demand is still outstanding. Excuse me, how is the work of saving and intensive land use arranged in our province? What are the specific requirements? Thank you.

　　Zhang Chuanhui, Chief Planner of Provincial Department of Natural Resources

　　Thank you for your question. Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has attached great importance to land management, and the General Secretary of the Supreme Leader has repeatedly given important instructions on saving and intensive land use. Our province is a big economic province, a big population province and a big agricultural province, and there is a serious shortage of cultivated land reserve resources. However, the average GDP per mu of construction land in our province is lower than the national average, and the gap with advanced provinces such as Jiangsu and Zhejiang is even greater. In order to achieve the goal of "two guarantees", promote the practice of Chinese modernization in Henan Province, and make good use of every inch of land economically and intensively is the only way out. The provincial people’s congress, the provincial party committee and the provincial government attach great importance to the implementation of cherishing and rationally utilizing land, implementing the strictest system of economical and intensive land use, and effectively solving the problems of extensive land use and waste. In the Implementation Measures, the level of economical and intensive land use in our province is further improved, and detailed provisions are made in various chapters.

　　First, the principles are clearly defined in the general rules. Combined with the present situation of land use in our province, in the Implementation Measures, it is clear that people’s governments at all levels should implement the strictest system of economical and intensive land use, insist on framing the total amount, limiting the capacity, revitalizing the stock, improving the quality, carrying out economical and intensive land use activities, strictly implementing the national land use control standards, formulating local land use control standards according to law, and carrying out economical and intensive land use evaluation to improve land use efficiency.

　　Second, clearly optimize the land spatial pattern. In Article 10, it is clear that the land spatial planning should include the land spatial development and protection pattern and the planning land layout, structure, use control requirements, etc., clear the requirements such as the amount of cultivated land, the scale of construction land, the scope of land reclamation prohibition and the upper limit of water resources utilization, coordinate the land layout of production and living facilities, infrastructure and public facilities, comprehensively utilize the above-ground and underground space, reasonably determine and strictly control the scale of new construction land, improve the level of land conservation and intensive utilization, and ensure the sustainable use of land.

　　Third, it is stipulated to carry out comprehensive land improvement, which is a platform for exercising all the duties of land use control and ecological protection and restoration, and implementing land spatial planning. In order to give full play to the positive role of comprehensive land improvement, Article 26 of the Implementation Measures stipulates that the county (city, district) and township people’s governments should organize comprehensive land improvement such as agricultural land consolidation, construction land consolidation, unused land development, industrial and mining wasteland left over from history and land reclamation damaged by natural disasters according to the national spatial planning, so as to improve the quality of cultivated land, increase the effective cultivated land area and promote the economical and intensive use of land; And encourage social subjects to participate in comprehensive land improvement according to law.

　　Fourth, it is important to improve the efficiency of construction land. Article 48 stipulates that if a construction project needs to use land, it should conform to the requirements of national spatial planning, annual land use plan and use control, as well as resource conservation and ecological environment protection, give priority to the use of existing construction land, and encourage the adoption of new technologies and models for economical and intensive land use. By adding the clause of "encouraging the formulation of local land use control standards", the relevant principles of "the design, construction and approval of construction land for construction projects" are made, and measures such as the requirements for conducting a general survey of construction land use are put forward to strengthen the work of saving and intensive land use.

　　Fifth, it is stipulated that the demand for homestead should be reasonably guaranteed, and the people’s governments at or above the county level should arrange construction land indicators in accordance with state regulations to reasonably guarantee the demand for rural villagers’ homestead. County (city, district), township land space planning and village planning should consider the production and living needs of rural villagers, highlighting the direction of saving and intensive land use. thank you

　　People’s Daily People’s Daily reporter

　　It is a major political task to strictly protect the red line of cultivated land and permanent basic farmland and ensure national food security. Please tell us about the measures for the protection of cultivated land and permanent basic farmland in the Implementation Measures. Thank you.

　　Zhang Chuanhui, Chief Planner of Provincial Department of Natural Resources

　　Thank you for your question. General Secretary of the Supreme Leader has repeatedly stressed the importance and urgency of farmland protection, and pointed out that it is necessary to hold on to the lifeblood of farmland and resolutely rectify illegal acts of occupying and destroying farmland. In order to thoroughly implement the important instructions of the important speech of the Supreme Leader General Secretary on strengthening farmland protection, the Implementation Measures adhere to the strictest farmland protection system, strictly abide by the red line of farmland protection and the bottom line of food security, and provide a strong legal guarantee for farmland protection in our province.

　　First, implement the responsibility system for cultivated land protection. In Article 16, people’s governments at all levels are stipulated to take overall responsibility for the protection of cultivated land within their respective administrative areas, implement the tasks of protecting cultivated land and permanent basic farmland clearly defined in the national spatial plan, strengthen the control of cultivated land planting purposes, control the conversion of cultivated land into non-cultivated land, and keep the red line of cultivated land protection and the bottom line of food security to ensure that the total amount of cultivated land and permanent basic farmland within their respective administrative areas will not decrease and the quality will be improved; It also requires the people’s governments at or above the county level to assess the implementation of the target of farmland protection responsibility of the people’s government at the next lower level every year.

　　The second is to implement the balance system of cultivated land occupation and compensation. According to the actual situation in our province, Article 17 stipulates that the compensation system for occupied cultivated land shall be implemented according to law. People’s governments at all levels shall implement the system of balance between occupation and compensation of cultivated land, unify all kinds of occupation of cultivated land into the management of balance between occupation and compensation, adhere to the principle of making up the occupation, accounting for one supplement, and taking advantage of the advantages and advantages, improve the quality acceptance system of supplementary cultivated land, and implement the compensation system for occupation of cultivated land according to law; If the balance of occupation and compensation cannot be achieved within the county-level administrative area, the cultivated land index can be supplemented by market-oriented cross-regional adjustment.

　　The third is to clarify the target of cultivated land, further strengthen the control of "non-agricultural" and "non-grain" of cultivated land, and adhere to "equal emphasis on quantity and quality". In Article 18, it is stipulated that people’s governments at all levels should strictly control the conversion of cultivated land into other agricultural land such as woodland, grassland and garden according to the target of cultivated land quantity determined by the people’s government at the next higher level. Where cultivated land is converted into other agricultural land such as forest land, grassland and garden land, we should pay equal attention to quantity and quality, and make up the cultivated land with the same quantity, quality and productivity that can be used stably for a long time in accordance with the regulations.

　　Fourth, strengthen the special protection of permanent basic farmland. The Implementation Measures implement a special protection system for permanent basic farmland in strict accordance with the superior law and the spirit of the central government. Article 19 stipulates that people’s governments at or above the county level shall organize the demarcation of permanent basic farmland on stable cultivated land according to the protection area index of permanent basic farmland issued by the people’s government at the next higher level, according to the land survey results published according to law and the land statistics published regularly. It is required that permanent basic farmland be implemented in plots and be included in the national permanent basic farmland database for strict management. And in Article 20, it is stipulated that specific behaviors prohibited in permanent basic farmland should be consolidated, the control line of permanent basic farmland should be kept, and the special protection system of permanent basic farmland should be fully implemented. thank you

　　Henan Legal News reporter

　　In recent years, the CPC Central Committee and the State Council have made a number of major reforms and arrangements in the field of land management, such as establishing a land spatial planning system and promoting the reform of the separation of rural land ownership, contracting rights and management rights. What specific arrangements have we made to implement the reform and arrangements and strengthen the legal protection of land spatial planning and the separation of powers in rural areas? Thank you.

　　Li Dake, Director of Economic and Ecological Legislation Division of Provincial Justice Department

　　Thank you for your question. In this legislation, we have carefully studied and understood the reform decisions and arrangements of the CPC Central Committee, the State Council and the provincial party committee in the field of land management. In accordance with the spirit of the Central Committee of the Communist Party of China and the State Council’s Opinions on Establishing a Land Spatial Planning System and Supervising its Implementation, the General Office of the Central Committee of the CPC and the State Council’s General Offices’ Opinions on Improving the Separation of Rural Land Ownership, Contracting Rights and Management Rights, and Henan Provincial Committee of the Communist Party of China and Henan Provincial People’s Government’s Implementation Opinions on Establishing a Land Spatial Planning System and Supervising its Implementation, we should adhere to the connection between legislation and reform decision-making, actively adapt legislation to the needs of reform and development, and combine the reality of our province to strengthen land spatial planning and rural land separation of powers.

　　The first is to promote the implementation of "multi-regulation". In the past, there were many types of spatial planning, and there was not enough coordination among them, and cross-conflict occurred from time to time. The reform of the national land spatial planning system integrates the main functional area planning, land use planning and urban and rural planning into a national land spatial planning, and promotes the reform of "multi-regulation integration". The revised "Implementation Measures" has a chapter on "Land Spatial Planning". Article 9 clearly stipulates that land spatial planning approved according to law is the basic basis for all kinds of protection, development and construction activities, and no other spatial planning will be established outside the land spatial planning system. Therefore, in the future, the main functional area planning, land use planning and urban and rural planning will no longer be compiled separately, forming a "one map" of the whole province, truly realizing "multi-regulation integration", making the planning more scientific and implementing stricter supervision, which reflects the uniqueness of the national spatial planning.

　　The second is to clarify the planning requirements. The "Implementation Measures" insist on providing strong spatial planning support for high-quality development with high-level planning. Article 10 stipulates that the preparation of national land spatial planning should adhere to ecological priority, green and sustainable development, implement the requirements for the development and protection of national land space put forward in the national economic and social development plan, scientifically and orderly arrange functional spaces such as agriculture, ecology and towns, and delimit and implement cultivated land and permanent basic farmland, ecological protection red line and urban development boundary. Eleventh combined with the actual situation in our province, further defined the main body, deliberation organ and approval organ of the overall planning of provincial, city and county land space and township land space planning. Article 12 Arrangements are made for the preparation and approval of detailed planning and special planning. At the same time, in order to strengthen coordination and unity, it is also stipulated that special planning shall be organized and prepared by the corresponding competent department, and submitted for approval according to the procedures after the compliance review of the overall land and space planning by the competent department of natural resources at the same level.

　　The third is to use land in strict accordance with the national land space planning. In order to strengthen the planning authority and ensure the implementation of the plan, Article 13 of the Implementation Measures stipulates that the approved land and space plan shall be strictly implemented and shall not be modified without authorization. At the same time, it is clear that if the land and space plan really needs to be modified, it shall be modified in accordance with legal procedures with the consent of the original examination and approval authority. In addition, the "Implementation Measures" also highlights the implementation and supervision of the land spatial planning. Article 48 stipulates that the use of land for construction projects shall conform to the land spatial planning, and Article 13 requires that the competent natural resources department of the people’s government at or above the county level shall, in conjunction with relevant departments, organize supervision and inspection of the implementation of various control requirements such as control boundaries and binding indicators for the lower-level land spatial planning.

　　The fourth is to deepen the reform of rural land system. In order to promote the rational use of land resources, optimize the allocation of land resources, improve the land output rate, labor productivity and resource utilization rate, promote the development of modern agriculture, and realize rural revitalization, the Implementation Measures strictly implement the spirit of the central reform and provide a cohesive provision for deepening the rural land system reform according to law. Article 29 makes it clear that the people’s governments at or above the county level and their relevant departments should deepen the reform of rural land system according to law, optimize the allocation of land resources, promote the separation and parallelism of rural land ownership, contracting rights and management rights in accordance with state regulations, implement collective ownership, stabilize farmers’ contracting rights, liberalize land management rights, improve relevant systems to guide and standardize the transfer of land management rights, cultivate new business entities, promote moderate scale operation of agriculture, promote agricultural and rural modernization and promote rural revitalization. thank you

　　Henan radio and TV reporter

　　The "Implementation Measures" will be implemented on January 1, 2024. What specific measures will the natural resources department of our province take to implement the "Implementation Measures" in the next step? Thank you.

　　Shen Hui, Director of Regulations Department of Provincial Department of Natural Resources

　　Thank you for your question. In two days, the "Implementation Measures" will be implemented. Next, our office will implement the "Implementation Measures" from the following aspects.

　　First, continuously enhance the effectiveness of publicity. Taking publicity activities as an important starting point for deepening the study and implementation of the supreme leader’s thoughts on the rule of law and ecological civilization, and strengthening the creation of a good public opinion atmosphere, we should proceed from reality, strengthen problem orientation, comprehensively consider the specific conditions of regions and audiences, determine the publicity theme and content in a targeted manner, continuously improve the pertinence and appeal of publicity, promote good governance with good laws, and provide strong support for land management.

　　The second is to continue to promote system construction. In accordance with the provisions of the Implementation Measures, combined with the actual land management work in our province, we will improve the system construction, improve the working mechanism, strictly implement the provisions of the Measures on the expropriation of rural villagers’ houses and the way for the owners and users of land-expropriated land to express their reasonable demands and exercise their legitimate rights, minimize disputes and disputes in land expropriation, and earnestly safeguard the legitimate rights and interests of land-expropriated farmers.

　　The third is to improve the supporting legal system. In order to solve the growing demand for protected agricultural land, the Implementation Measures clearly stipulates that the site selection of protected agricultural land should not only meet the requirements of cultivated land protection and economical and intensive land use, but also take into account the needs of the people engaged in agricultural production. Measures for the administration of agricultural land for facilities and land for rural production roads shall be formulated by the provincial people’s government. In order to ensure the effective implementation of the Implementation Measures, we will, in accordance with the provisions of the Implementation Measures, jointly with relevant departments, formulate and promulgate in a timely manner the measures for the management of protected agricultural land, land for rural production roads, the measures for the implementation of supplementary cultivated land indicators, the minimum compensation standards for attachments and young crops on collectively owned land, and the specific measures for rural villagers to build houses economically and intensively.

　　The fourth is to actively implement strict law enforcement. It is necessary to implement the strictest cultivated land protection system, protect cultivated land with hard measures of "long teeth", further strengthen the management of natural resources, standardize administrative law enforcement procedures, strictly implement the administrative law enforcement responsibility system, improve the administrative law enforcement supervision mechanism, implement the responsibilities of various departments, form a joint force, and ensure the correct implementation of the Implementation Measures, so that there are laws to follow, law enforcement must be strict, and offenders will be prosecuted. thank you

　　Niu Suling, Second Inspector of Propaganda Department of Provincial Party Committee

　　Thank you for your introduction! That’s all for today’s on-site questions. If you have other concerns, you can contact the publishing unit for an interview after the press conference.

　　Media friends, the "Implementation Measures" is an important measure for our province to thoroughly implement the spirit of the important instructions of the General Secretary of the Supreme Leader on strengthening the protection of cultivated land and saving intensive land use, and comprehensively promote the high-quality development of natural resources and the construction of the rule of law. Here, I hope that all news media can do a good job in publicity and reporting, deeply interpret the significance and key contents of the Measures for Implementation, effectively enhance the awareness and influence of the Measures for Implementation, vigorously create a good atmosphere for the whole society to care for and support the implementation of the Measures, and jointly promote the implementation of the Measures to achieve better results!

　　That’s all for this press conference. Thank you! Thank you, journalists and friends! Later, we will also hold a press conference on "Measures for the Administration of Waterway Transportation in Henan Province" here, so please continue to pay attention.

On September 12th, the new HARRIER and the new Harrier went on the market at the same time. Although it was only an annual modified model, the two cars had obvious innovations in product strength and configuration.

Let’s look at Rongfang first. The new car has launched nine models including fuel, smart electric hybrid twin-engine and smart plug-in twin-engine. Hybrid has become the absolute main force, and the official price range is 169,800-297,800 yuan. At the same time, various generous preferential policies have been introduced, which greatly reduced the actual car purchase threshold.

Rongfang is a very classic model, known as the originator of urban SUV, the core force of Toyota in the compact SUV market and the star player in the SUV market for a long time.

The new Rongfang overall style fashion movement uses a lot of bold and distinctive designs, which still has obvious visual impact even though it has been on the market for some time. The upgrade of this new car focuses on the internal and external details of the Fashion PLUS version, and the front grille, front and rear bumper guards, wheel eyebrows, and side and rear door trim strips have all been adjusted. Of course, these adjustments are more about tinkering with the old models and basically maintaining respect for the old models.

The new Rongfang interior design still maintains the family design style. The center of the cockpit is a large-size suspended central control panel, three circular steering wheels are easy to use, and the mechanical gear handle is also convenient to operate, while retaining a large number of physical buttons. The new model has been slightly upgraded in the interior material and color, such as the color and grain of the door panel, the door handle in the car has also been added with new decorative strips, and the details of the leather package such as the central armrest and the baffle handle have also been partially adjusted. Of course, these changes are relatively slight, and the overall taste is still familiar. The familiar formula will not be unfamiliar.

In terms of space, the length, width and height of the new Rongfang are 4600 (4610)/1855 (1865)/1680 (1685) mm respectively, and the wheelbase is 2690mm, which is basically the same as that of the old models. It is still positioned as a compact SUV, and the actual riding experience has not changed much.

In terms of power, the new Rongfang offers a wealth of choices. The fuel version of the 2.0L engine has a maximum power of 126 kW and a peak torque of 209 Nm. According to different configurations, the comprehensive power of the 2.5L dual-engine version is 160 kW and 163 kW respectively. The 2.5L plug-in hybrid version of the single motor version has a comprehensive power of 194 kW and a pure electric cruising range of 78 km. The dual-motor (four-wheel drive) version is 225 kilowatts, and the pure electric cruising range is 73 kilometers.

Lingfang is larger in size and higher in level than Rongfang, but its market influence and terminal sales are far less than Rongfang.

The new Lingfang is fashionable and avant-garde, and it seems to have a strong visual impact with Lexus temperament. It is known as Toyota’s "most beautiful SUV". The front face of the new car adopts an approximate X-shaped design, the huge blackened T-shaped air intake is very eye-catching, and the sharp headlights are connected by a chrome strip in the middle, which improves the integrity of the front face.

The profile of the new Lingfang emphasizes the dynamic sense, and an inclined waistline runs through the whole car, which brings a strong sense of dive. The chrome-plated strip of the slightly raised lower porthole makes the body expression richer.

As for the interior, the new Lingfang has adopted a family style similar to Rongfang’s, and the material and technology have maintained the basic level of Lingfang. Although it is slightly conservative compared with the new forces, it is more in line with driving habits in actual use.

In terms of space, the length, width and height of the new car are 4755/1855/1660mm and the wheelbase is 2690mm, which are basically the same as the current models, and the actual ride experience is exactly the same.

As an annual modified model, the biggest change of the new car is that it is equipped with a brand-new hybrid system, and provides a 2.0L naturally aspirated engine and a 2.5L power option. The 2.0L engine has a maximum power of 126 kW and a maximum torque of 206 Nm. The 2.5L hybrid vehicle has a combined power of 160 kW for two-wheel drive and 163 kW for four-wheel drive, matching the E-CVT continuously variable gearbox.

Q: Network signal is a concern of users. What kind of planning does Bozhou Unicom have in network construction?

A: Network signals are indeed a concern of users, and China Unicom is constantly strengthening network construction. In 2021, we will further improve the key coverage of 5G networks in urban areas, counties, towns and industrial parks, and plan to build 598 5G base stations. By August 18th, 300 5G base stations had been opened, with a cumulative opening of 699, with an opening progress of 50.17%. It is planned to complete 70% of the 5G base station opening task by the end of August and 100% by the end of October. It is planned to jointly build and share 4G in Guoyang County with Bozhou Telecom in August. After sharing, there will be more than 500 4G base stations in Guoyang County, and both base stations will increase by 40%, forming a common and complete 4G network. By then, network coverage and user perception will be greatly improved.

Q: Is there any discount for Unicom to buy mobile phones now? Please give us a detailed introduction.

A: Now we have optimized the prepaid phone bill to send to the mobile phone. You don’t need to pre-store a large phone bill at one time, just ensure the daily package consumption, and you can enjoy the mobile phone direct drop or 0 yuan purchase activity after more than two years online; For example, if your family accesses the Internet and handles an ice cream package with a price of 159 yuan, as long as you promise to stay online for more than two years, you can get a 5G mobile phone with a price of about 2,300 yuan. Moreover, this package includes 40G national traffic and 700 minutes of national calls, and it can be shared by five people in the whole family. Each person only needs 32 yuan and a 500M-meter broadband, so it can be handled without any additional expenses, which is more cost-effective than pre-storing phone bills to send mobile phones.

Q: Now some friends around me have upgraded the 5G package. How to solve the 5G package if the traffic exceeds?

A: If the traffic is not enough, you can supplement the extra traffic by superimposing traffic packets. For example, you can order a 5G upgrade packet or a monthly traffic packet. The monthly traffic packet will increase according to your online time, and the longer the number is used, the more traffic; If another 5G upgrade package is ordered for one year, you can order popular video members such as iQiyi, Tencent, Youku and Mango tv for only 2.99 yuan per month, which can meet the traffic usage and enjoy more rights and interests. It is very cost-effective.

Q: Recently, I saw that Unicom can handle Gigabit broadband through activities and publicity in various communities. Can users who have already installed broadband directly upgrade?

A: At present, Bozhou Unicom has opened 10 Gigabit broadband communities in the city. You can enjoy Gigabit network speed as long as you apply for an ice cream package of 199 yuan or more. If you are already an ice cream user of Unicom and are using Unicom broadband, you can upgrade to Gigabit network speed directly as long as you go to the business hall to speed up. In order to facilitate the old broadband users, there are preferential activities for speeding up. Old users with a price of 199 yuan or more can speed up their broadband to 1,000 m per month with 1 yuan money, and packages with a price of 129 yuan or more and a price of 199 yuan or less can speed up to 1,000 m per month with 10 yuan. Users who are not ice cream users and speed up during the preferential period can upgrade their original light cats to gigabit light cats for free. For specific speed-up consultation and handling, please contact the surrounding Unicom business offices or consult community promoters.

Q: Recently, some users have consulted the column group and have been using Unicom numbers. What should I do if I want to install broadband?

Answer: You can inquire directly in the nearest business hall. If broadband service is included in your package, you can make an appointment to install it directly. If there is no broadband service, you can change it to a converged package with broadband and get a free broadband. Moreover, at present, for the old users of China Unicom to install broadband, we also give an extra 100 yuan electronic coupon without threshold, which can be used for shopping in Tmall and other shopping malls, which is equivalent to giving 100 yuan money directly. The activity time is limited. If you want to install broadband, you can apply to the nearest business hall as soon as possible, and we will arrange engineers to install it for you as soon as possible.

Q: Last time I heard a friend say that using Unicom broadband sometimes leads to traffic jams. What is the reason? Can you upgrade the network speed?

A: In this case, it is not ruled out that the long-term use of broadband, aging network cable, outdated routing equipment and other reasons may affect the broadband network speed to some extent. Recently, our company is also actively organizing network engineers to carry out public welfare on-site free testing activities in various communities. If it is convenient for your friends, you can also go directly to the nearest business hall or contact the account manager to make an appointment. We will arrange for Zhijia engineers to conduct on-site free testing and provide network solutions. We will comprehensively analyze the home network according to the user’s equipment, package and network environment, and then speed up broadband, replace gigabit routers and network cables according to actual needs, which will completely solve the user’s network problems.

Q: Now you need to open a member to watch videos and use some apps. Is there a package for sending members to Unicom numbers?

A: Yes, if you apply for or change the 5G Instant Ice Cream Package now, you will be given 5GPLUS Gold Edition members for free. You can claim one of the popular app members such as Tencent Video, Iqiyi, Youku, Tik Tok, JD.COM, Mango TV, QQ Music, Netease Cloud Music, Himalayan, Hungry and so on for free every month. If it is not enough to get one member every month, PLUS Gold Members can also buy other membership services at ultra-low preferential prices every month. In addition, there are free video color ring tones, AI voice assistants, exclusive network disks, direct drop coupons for mobile phones, etc. Members of 5GPLUS Gold Edition normally want to go to 29 yuan every month, and the annual fee is only 299 yuan, but the 5G refreshing ice cream package is a free gift to members of Gold Edition, so it is very affordable to use this package.

Question:

1. The mobile phone card is broken. Can I get a replacement card if I don’t go to the local business hall in the field now?

A: Yes, at present, China Unicom’s number supports card replacement in different places. You can apply for card replacement with your ID card at your own business hall.

2. I don’t need the number recently and want to stop. What should I do? What is the charge after the newspaper stops?

Answer: If the mobile phone number is temporarily unavailable, you can go to the business hall with your ID card, provide personal information through the APP client of China Unicom or call the customer service hotline 10010, and charge a monthly fee for 5 yuan/downtime after the suspension. However, you need to be reminded that the account must have enough balance. If the number balance is insufficient, the suspension will be turned into arrears, and the account will be automatically cancelled if the arrears are overtime for three months.

3. Usually, you have to go to the business hall to inquire about telephone bills and bills. Can you inquire by other means?

A: You can download the China Unicom APP, which is the original mobile phone business hall. After logging in with your mobile phone number, you can pay fees, inquire about phone bills, bills, redeem points, etc. China Unicom APP often carries out some preferential activities, so I suggest you pay attention to it.

4. What can be done if broadband is installed on the first floor and the second floor and wireless network cannot be used?

Answer: If your broadband is installed on the first floor, it will be slower to use the wireless Internet on the second floor because of the coverage area of the wireless network. I suggest that you install another router on the second floor, and only need to increase the 10 yuan fee every month, so that the Internet speed on the first floor and the second floor can be guaranteed.

5. When you use Unicom broadband, sometimes you get stuck. What is the reason? Can you upgrade the network speed?

A: Thank you very much for using Unicom’s business. In this case, it is not excluded that reasons such as long-term broadband use, aging network cable and outdated routing equipment may affect the broadband network speed to some extent. Recently, our company is also actively organizing network engineers to carry out public welfare on-site free testing activities in various communities. If it is convenient for your friends, you can also go directly to the nearest business hall or contact the account manager to make an appointment. We will arrange for Zhijia engineers to conduct on-site free testing and provide network solutions. We will comprehensively analyze the home network according to the user’s equipment, package and network environment, and then speed up broadband, replace gigabit routers and network cables according to actual needs, which will completely solve the user’s network problems.

6. There are often some telephone calls to sell real estate. Is the information leaked?

A: Thank you very much for reflecting this problem. Unicom strictly implements the Network Security Law of the People’s Republic of China, the Regulations on the Protection of Personal Information of Telecommunications and Internet Users (Order No.24 of the Ministry of Industry and Information Technology) and other industry regulations, as well as the Measures for the Management of Network and Information Security of China Unicom, and does a good job in protecting customer information. Please rest assured that Unicom will not have the problem of customer information disclosure.

In fact, there are many ways to leak information now. If you have consulted the relevant information of selling houses, renting houses and buying decoration products before, there is a risk of number leakage. It is also recommended that you strengthen your awareness of personal information protection and security every day.

1905 movie network news　Last weekend (05.10-05.12), the box office revenue in North America totaled 169 million US dollars, which was 15.2% lower than that in the previous week. Four new films including Pokémon Detective Pikachu were on the list. The Marvel superhero blockbuster Avengers: Endgame, which was released for three weeks, kept the top spot with a total of $63.05 million in three days under the situation of a big drop in box office. Followed by Pokémon Detective Pikachu, the world’s first "Pokémon" live-action movie, which grossed 58 million dollars in three days. Anne Hathaway’s comedy "The Stealing Woman" edged out "The Intruder" and "The Long Process" at the box office of $13.53 million, ranking third. At present, Avengers: Endgame’s North American box office has exceeded $723 million, which is about to break Avatar’s record of $760 million.

New film: Pokémon Detective Pikachu’s first week of 58 million followed closely by "Reunion 4"

Recommended star rating in Pokémon Detective Pikachu: ★★★★

Recommended star rating for Stealing the Heart: ★★

According to the adaptation of Nintendo 3DS’ 2016 game of the same name, the first live-action movie jointly produced by Legendary Pictures and Warner Bros. opened in 4,202 theaters, and earned a total of $58 million at the box office in three days over the weekend, which also broke the first week’s performance of $47.7 million, making it the best movie in the first weekend. Although the film has a slight lack of media reputation, according to the statistics of CinemaScore website, the audience still recognizes that the performance of the film gives a good score of A-. In a series of game-adapted movies, Pokémon Detective Pikachu is the sixth movie with a score higher than B, among which three A- movies are also from the "Pokémon" theatrical version produced by Warner, and the other two are and.

Pokémon Detective Pikachu’s box office on Friday’s opening day was 20.63 million, which was better than the 16.06 million of "Reunion 4". However, in the following two days of the weekend, the performance of "Reunion 4" rebounded and finally defeated "Pikachu" for three consecutive victories with $63.05 million, holding the top spot. The media predicted that Pokémon Detective Pikachu would end up in the range of $145 million to $165 million, and the global box office of the film reached $103 million last weekend. In addition, the Japanese region took the lead in opening the film on May 3, and the cumulative overseas box office of the film is currently $112 million.

Anne Hathaway and Rebel Wilson co-starred in the comedy, which took a total of $13.5 million in three days last weekend, ranking third. The audience showed that the performance of the film was acceptable, and gave a grade B. Among them, 72% of the audience were women, and nearly 70% of the audience were under the age of 35, which is also the group that women comedy films want to focus on. The film Cheerleading for the Old Lady, starring Jacki Weaver, diane keaton and others, tells the story of a group of retired women forming a cheerleading team in the community. It opened in 2,750 cinemas and earned $5.11 million at the box office. This result is not ideal for STX, the producer. Last week, although the film of the same company was pleasantly listed with a score of 8.6 million US dollars, it dropped significantly afterwards, and only recorded 3.9 million US dollars last week. Another new film on the list ranked ninth. It was released on a small scale before it was released, and then it was expanded to 1495 cinemas. However, it was not satisfactory at the box office, and it only earned $2.15 million in three days last weekend.

　Stealing the heart and stealing the woman

Although the super cute Pikachu ranked "Reunion 4" at the box office on the first day, it was not satisfactory in terms of media reputation, which seems to be unable to escape the curse that the game animation adaptation film has always been weak and stale. The comprehensive media score of the film on MTC website is 52, and the freshness of the film on rotten tomato website has barely climbed the passing line, which is currently 63%, which is 86% higher than the popcorn index of the audience. In terms of favorable comments, The Guardian said: "It was a surprise to enable the actor of Deadpool to voice Pikachu, which changed an ordinary Pokémon film into a family reunion." In terms of bad reviews, The Wrap said: "A cute and meaningful video game will not always be adapted into a movie with a good story." New york magazine said: "People who are obsessed with Baokemeng will want to find out, but there is no surprise in the whole film, which is not enough as a fascinating genre film, and there is not enough humor to make it a light comedy, which is more stupid."

Anne Hathaway and Rebel Wilson starred in the remake of the new comedy "Stealing Women" from 1988, and the reputation of the film was also contrary to the box office performance, and the film evaluation almost fell to the bottom. At present, MTC’s comprehensive media score is 36, rotten tomato index is only 16%, and IMDb score is 4.9. Rolling Stone magazine sharply commented: "Although Hathaway and Wilson play a pair of liars, the plot of the film is too mediocre, and the jokes are not grounded. The actors forcefully create a funny atmosphere but it is not funny at all. Everyone should be cautious about such a remake of a female role, and it is the audience themselves who are finally cheated. "

Another new film starring nicholas hoult and Lily Collins is equally worrying. The MTC score is 48, the rotten tomato index is 49%, and IMDb is relatively high at 7. In the favorable media evaluation, Entertainment Weekly said: "Holt played Tolkien with a quiet and romantic tension, and the appearance of the Hobbit tribe eclipsed all the eggs in the film." "Variety" gave a bad review and said: "This film shows solemnity and good performance, but in the end it has no substance. The practice of literary biographies has weakened its charm, relying entirely on the fickle text content and finally killing the spirituality of the film. "

Old film: Reunion 4 surpassed 723 million global box office and approached Avatar.

In terms of old films, the lack of stamina began to show in the third week, and compared with the decline of 58% in the second week, the decline last week reached 57.2%, and the cumulative box office income in North America was 723 million US dollars. Up to now, the global box office of "Reunion 4" has exceeded $2.4 billion, exceeding $2.1 billion and ranking second in the global cumulative box office list, while the gap with the first place ($2.78 billion) is gradually narrowing. At the same time, the film has ranked third in the historical box office list in North America, surpassing 670 million and 700 million dollars, only a small gap from the second-place Avatar’s 760 million dollars, and it seems only a matter of time to break the first-place 936 million dollars.

Intruder and The Long Process earned $6.6 million and $6.12 million, respectively, and dropped to fourth and fifth place. Captain Surprise, which has been released for 10 weeks, is near the top ten of the list, and the cumulative box office has reached 423 million US dollars. And "Thunder Shazan! "has fallen out of the top ten and slipped to the 12th place, with a cumulative box office of $137 million.

This week’s preview: keanu reeves’s new action film "Quickly Prepare for War" will be shown.

　Prepare for war quickly

This weekend (05.17-05.19), the third part of the action series starring keanu reeves will be released in North America.

John Wick’s third story "Quickly Prepare for War" produced by Lionsgate Film Company follows the second story "Quickly Attack", which tells the story that john wick, a super killer, was hunted down by the other side with a reward of 14 million yuan for killing a member of the killer organization "High Table", and killers from all over new york flocked to it. Like the previous two films, this film was rated as R-rated. The first film, John Wick, earned $14 million in the first week and $43 million in the end. The second film, Rush Attack, earned $30 million in the first week and $92 million in the end. We will wait and see whether the third film "Prepare for War" can surpass the first week box office of the second film and bring pressure to Pokémon Detective Pikachu under the current media reputation.

Another new film is also a sequel to the movie, a comedy family film directed by Gail Mancuso and starring Dennis Quaid, kathryn prescott and Henry Lau. The film tells the story that Bailey, the dog, will continue his mission, protect Ethan’s granddaughter through continuous life cycle under the entrustment of his owner Ethan, and regard Ethan’s love and companionship as the most important mission and significance, and finally help Ethan’s granddaughter to gain happiness. The previous film finally earned $64 million in North America, and the global box office reached $200 million. The sequel will also be released simultaneously in China and North America.

In addition, the new film directed by director Lai Lasso-Young will be shown in 2,000 cinemas, and the film "Prison by Fire" directed by edward zwick will be opened in small-scale cinemas.

　　With the coming of summer, drinks to cool down and relieve summer heat have once again become people’s first choice. Natural coconut water is the "flow code" in the beverage industry in recent years. Not only do it often sell out of stock, but coffee, milk tea and other drinks made with coconut water often occupy the list of young people’s must-order. However, recently, some netizens discussed it hotly, because they bought coconuts that were opened in advance and drank coconut water inside, which caused discomfort. As a result, topics such as "Can you drink coconut water" and "Who is not suitable for drinking coconut water" have boarded the hot search.

　　Today, let’s take a look at the safety of coconut water, how to drink it is the healthiest, and who is the most suitable?

　　Drinking coconut water leads to vomiting, diarrhea and high fever?

　　The so-called coconut water is the clear liquid poured out from the coconut after it is cut open, which has a very light sweet taste and a unique natural flavor. Coconut water contains no fat, and the fat is all in the white coconut meat.

　　The reason why coconut water was on the hot search this time was because it brought some trouble. Netizens said that they bought a coconut with a pre-opened mouth and drank a few mouthfuls of coconut water, only to find that the coconut water was a little turbid. Then he felt dizzy and dizzy, and then he felt sick and vomited. After getting better, I didn’t go to the hospital for treatment, but I had a high fever the next day.

　　In fact, this high probability is caused by pathogenic bacteria or bacterial toxins in coconut water.

　　Originally, the coconut shell was tightly sealed to protect the coconut meat and coconut water inside and avoid the entry of external microorganisms. However, after opening, the coconut loses its sealability and will come into contact with the bacteria in the air and the bacteria on the opening tool.

　　Why is coconut after opening suitable for rapid propagation of microorganisms and bacteria?

　　Coconut water contains sugar, vitamins and minerals, which is suitable for rapid propagation of microorganisms. At the same time, coconut water, a "small fresh" fruit juice, has low acidity, and sugar and nutrients are directly dissolved in water instead of hidden in fruit cells, so its resistance to bacterial proliferation is too weak. It is weaker than orange juice, apple juice, tomato juice and other juices with certain acidity and polyphenols, so it is especially necessary to be careful.

　　If coconuts are stored at room temperature for a long time after opening, bacteria will multiply in large numbers, which may lead to bacterial food poisoning. Netizens found that the coconut water, which should have been clear, was a little turbid, which was the visual result caused by bacterial reproduction. This is exactly the same reason that egg soup, rice soup and noodle soup will go bad at room temperature.

　　Bacterial food poisoning may cause nausea and vomiting, abdominal pain and diarrhea, physical weakness, dizziness and headache, and even chills and fever.

　　Because the body is weak after food poisoning, other harmful microorganisms may take advantage of it, and there may be inflammation of the gastrointestinal tract and gums, or, as netizens have said, tonsils are in trouble again.

　　Deteriorated coconut water will produce mycotoxins?

　　Some people on the Internet say that the spoiled coconut water may produce Pseudomonas cocoanum, which will produce highly toxic mycotoxins. Because this case did not do microbial culture of coconut water samples, it is impossible to judge what kind of pathogenic bacteria or bacterial toxins caused the poisoning only by the symptoms.

　　It can only be said that coconut water contains carbohydrates. In an unsafe temperature environment, it can breed a variety of pathogenic bacteria and may also produce a variety of toxins, which cannot be prevented.

　　In a word, coconuts opened in advance have food safety risks. Consumers had better buy the whole coconut directly, and it is safer to ask the clerk or stall owner to open it at that time after buying it. It should be refrigerated immediately after opening, even if it is refrigerated, it is best to eat it on the same day. Eating coconut meat is the same.

　　Why can packaged coconut water be stored at room temperature?

　　100% coconut aquatic products on the market are sterilized and packaged. The bacteria inside have been killed, and the packaging outside is sealed, so microorganisms can’t get in, so it can be safely stored at room temperature for a long time before it is opened.

　　However, once opened, bacteria can enter, which is no longer safe and must be drunk as soon as possible.

　　What should I do if I don’t finish the coconut water in a big package at one time?

　　What if the package of coconut water is too big to drink at one time? Then pour out a part of it and drink it first. The rest of the box should be covered immediately and put back in the refrigerator for refrigeration. Never drink with your mouth to the bottle mouth, which will cause serious bacterial pollution. Even if it is refrigerated, it can’t last long. It is recommended to drink it all within 24 hours.

　　Not only coconut water, but also other liquid foods, such as milk, juice and drinks, need to be refrigerated in time after opening. How long it can be stored in the refrigerator depends on the product characteristics and sterilization process.

　　Generally speaking, products with particularly high acidity have slow microbial proliferation, such as lemon juice, cola, orange juice, etc., and they may not be spoiled or moldy even if they are refrigerated for 48 hours.

　　Those drinks with low acidity should not be refrigerated for more than 24 hours in most cases.

　　Who is suitable for drinking coconut water?

　　Coconut water is not rich in various vitamins, but it is particularly rich in potassium, and the potassium content per 100 grams can be as high as more than 200 mg, while the sodium content is relatively low, with a small amount of calcium and magnesium. At the same time, the sugar content is still relatively low, only 3% to 6%, which is in line with the standard of low-sugar drinks (the sugar content in 100 ml is less than 5 g).

　　Because the osmotic pressure is not high and the sugar content is low, coconut water is a good hydrating drink. For northerners, compared with buying coconuts directly, it is more cost-effective to buy a large box of coconut water at a discount and drink it with the whole family.

　　Because of its high potassium content, low sugar content and low calories, coconut water is more suitable for hyperuricemia and hypertension patients than other fruit juices. Coconut water is also a good thing for people who eat too much salt, or too much meat, lack of fruits and vegetables, and imbalance of potassium and sodium.

　　If you add a little salt and some water, coconut water can also be used as a sports drink. If you drink it directly, because potassium is high and sodium is low, it is not enough to make up for the loss of sodium after sweating a lot.

　　However, people with kidney disease who need to limit potassium can’t drink a lot of coconut water.

　　Coconut water does not have the aroma of coconut meat, but the aroma is in fat. Coconut meat is emulsified and mixed with coconut water, or without coconut water, white water is added directly, and some sugar and emulsifier are added, which is the daily coconut milk.

　　There is no doubt that all milky drinks contain fat. This is true for milk, soy milk, peanut milk, walnut milk, and coconut milk. Milky white is the optical effect after fat emulsification. Therefore, milk-white coconut milk drinks, or coconut milk products used to mix desserts and drinks, have much higher calories than coconut water, and saturated fat accounts for about half of its fat. The aroma and taste are great, but the nutritional value of protein and vitamins is much lower than that of milk and soybean milk.

　　Text/Fan Zhihong (director of China Nutrition Society, chief expert of science communication hired by China Association for Science and Technology)

　　Eight ministries and commissions, including the State Bureau of Surveying and Mapping, the Ministry of Foreign Affairs, the Ministry of Public Security, the Ministry of Industry and Information Technology, the State Administration for Industry and Commerce, the General Administration of Press and Publication, the Information Office, and the Secrecy Bureau, joined hands to launch a special campaign nationwide for the first time. It is reported that this action began in April and will last until the end of the year. Google Maps, the difficulty of rectification named by experts, claimed that it was very wrong, and said that the current laws and regulations on Internet maps in China are blind spots, but it will cooperate with the government to do a good job in legislation.

　　The problem of errors, omissions and secrets of Internet maps is prominent.

　　Min Yiren, deputy director of the State Bureau of Surveying and Mapping, said in an interview that at present, the problems existing in Internet maps are mainly manifested in the following aspects: first, marking a large part of China’s territory abroad in map representation; Second, it omitted to draw important islands such as South China Sea Islands, Diaoyu Islands and chiwei yu. Third, Taiwan Province, our territory, is represented as an independent country or Taiwan Province Island is omitted; The fourth is to draw the administrative boundaries of our country by mistake and publish important geographical indication information without authorization; The fifth is to mark some sensitive, undisclosed and even related information involving state secrets on the map.

　　By searching keywords on many domestic and foreign websites that provide China map search, the reporter found that these websites all have the problem of marking the location of geographic information, and marked some sensitive, not open and even related information involving China’s secrets on the map. On a website called "China Emergency Network" (emss.cn), there is a schematic diagram of more than 300 emergency centers in China on its self-made emergency map of China. However, this map has wrongly drawn China’s border line, and has drawn a large part of China’s territory abroad.

　　Relevant persons from the State Bureau of Surveying and Mapping said that because the network map is in a dynamic form, it is updated quickly, and the websites copy and upload each other, so the problems existing in the network map are not only common, but also spread quickly and have a wide range of influence.

　　The lack of supervision of servers is a problem.

　　Why are there so many "problem maps" on the Internet? Li Yongxiong, director of the Department of Surveying and Mapping Achievements Management and Application of the State Bureau of Surveying and Mapping, believes that one of the reasons is to make and upload the server at will. "At present, only a few maps published on the official website of the Olympic Games have been audited by the administrative department of surveying and mapping. Internet maps that violate laws and regulations are widespread. " He said.

　　According to him, at present, many geographic information service enterprises draw electronic maps of catering and tourism services through GPS locators without the qualification of surveying and mapping. "This kind of electronic map made by" surveying and mapping by the whole people "is not only rough, but also full of mistakes. It is also possible to mark some geographical information involving state secrets. " Li Yongxiong said.

　　A spokesman for Google China said that the basic geographic data sources of Google Maps were obtained from units with official surveying and mapping qualifications. Some experts pointed out that it is a difficult point to rectify a commercial website that provides map services like Google, whose server is abroad, if there is a "problem map".

　　However, the reporter saw on Google and other websites that users can indeed modify and upload map-related place names, building names and other information at will, and advertise their own business.

　　Internet map market oligopoly

　　Min Yiren, deputy director of the State Bureau of Surveying and Mapping, believes that errors in Internet maps not only harm the interests of consumers, but also harm the interests of the state. He said: "Internet map is also the main form of national territory, and the wrong national territory is easy to cause our diplomatic passivity." For this view, Google China does not agree-Google China insists that the legislation on Internet maps in China is still in progress, and there is no clear legal provision on what is illegal, so the special governance action itself lacks a legal basis.

　　"In fact, relevant government leaders and staff often come to Google to discuss the details of how to formulate Internet map regulations. The development of the Internet is often ahead of the law. " A spokesman for Google China said. However, several other big Internet map providers are reluctant to express their views on this matter.

　　There are reasons behind Google China’s high-profile refutation of the special governance actions of the State Bureau of Surveying and Mapping, the Ministry of Foreign Affairs, the Ministry of Public Security and the Ministry of Industry and Information Technology. According to a reporter’s investigation, Google China purchased geographic data from Beijing Tumeng Technology Co., Ltd. The company not only has the ICP license "Jing ICP030699" for Internet content operation, but also has the map approval number of electronic map operation service provider issued by the State Bureau of Surveying and Mapping: "GS(2007)360".

　　According to the latest research of internet society of china and China Computer Users Association, Tumeng’s market share of map search technology services has reached 53% (including the total share of website traffic such as Google China, Sina Aiwen and SouFun); And its competitor-Beijing Tuweixian Technology Co., Ltd. (drawing approval number: "GS(2006)781") has a share of 41%; The two companies have almost formed an oligopoly in the Internet map market.

　　The laws and regulations need to be clearly explained by the regulatory authorities.

　　Some people have raised the question: Can the approval numbers issued by the State Bureau of Surveying and Mapping to two electronic map operators be lent to other websites at will? For example, is it allowed by law for Google Maps to use the approval number of Tumen?

　　"This is a bit like driving a deck car on the road. It seems to be legal. If you check it carefully, you will be exposed." Yang Qun, an analyst of Warring States Policy, commented.

　　In addition, the following two acts are prohibited according to the Regulations on the Administration of Map Examination and Approval promulgated in August last year: first, the acts of not submitting maps for examination as required or using maps without examination and approval without authorization; Second, the map that has been examined and approved has not been revised according to the examination opinions. Those who commit the above acts shall be ordered by the administrative department of Surveying and Mapping of the State Council or the provincial administrative department of Surveying and Mapping to make corrections within a time limit, given a warning, and may be fined between 5,000 yuan and 20,000 yuan. The above provisions apply to both traditional maps and electronic maps.

　　According to Yang Qun, another important issue that needs to be clarified is: The map data provided by a company that has been approved by the government to qualify maps to a third-party company is legal and has been examined and approved. However, if a third-party company (such as Google China) makes modifications, additions and other secondary processing on this basis, does it need to be re-examined and approved by surveying and mapping departments at all levels?

　　"This issue is related to the life and death of many Internet map businesses." Yang Qun said so. (Dong Yi)

Editor: Jufu

Expert Consultant: Zhang Zhifu, Senior Engineer of National Meteorological Information Center.

All night long, the city was covered with silver and snow-this is the winter picture that many people are looking forward to. According to the forecast of Beijing Meteorological Observatory,twelvemoon10Japan, Beijing will usher in2023The first large-scale obvious snowfall in the winter of 2008.

Are there fewer and fewer days of snow in Beijing?

In recent years, the biggest feeling of people living in Beijing is that there seems to be less and less snowfall. When I was a child, I could make a snowman and have a snowball fight in winter. Now it is hard to meet snowflakes. Let’s follow the meteorological data to see if there are really fewer snowy days in Beijing.

From the data of winter snowfall days in Beijing (Observatory Station) from 1961 to 2022, it can be seen that the year with the most snowfall observed in winter in Beijing was the winter of 1963, with a total of 29 days, and the second largest was the 27 days in 1968. The year with the least snowfall days appeared in the winter of 1982, with only three days, followed by the winters of 2006, 2010, 2013 and 2022, with only four days of snowfall in the whole winter.

In addition, since 2000, the annual average number of snowfall days in Beijing has decreased compared with that in the 20th century. Among the top 10 snowfall days in history, the years after 2000 accounted for 7 seats. Since 2000, there have been only three years in which the number of snowfall days has reached more than 20 days, namely, the winter of 2000 (22 days), the winter of 2002 (23 days) and the winter of 2012 (23 days).

At present, during the heavy snow solar term, as the temperature gradually drops, compared with the light snow solar term, the probability of snowfall in the heavy snow solar term is higher. According to the historical data of "Tianqing" of the National Meteorological Information Center, during the heavy snow solar term from 1991 to 2020, the average snowfall days in Beijing were 0.8 days, and the average precipitation was 0.92 mm.

How is the first snow day defined in Beijing?

According to the definition of the first snow day in Beijing (Trial), the first snow day in Beijing refers to the date when a large-scale snowfall occurred for the first time in Beijing. There are 20 national meteorological stations in Beijing, and there are five observation stations in the urban area, namely Observatory, Chaoyang, Haidian, Fengtai and Shijingshan.

Meet one of the following conditions can be identified as the first snow day in Beijing that year:

First, snowfall was observed at more than 10 stations in 20 manned weather stations in the city;

Second, snowfall has been observed at five observation stations in the urban area (Observatory, Chaoyang, Haidian, Fengtai and Shijingshan), or at three or more of the five stations in the urban area, and the snowfall of at least one station is ≥ 0.1mm..

When does the first snow usually come in Beijing?

According to statistics, the first snow in winter in Beijing mostly occurs in November and December. The average first snow day in Beijing from 1991 to 2020 is December 3rd.

The statistical period of the first snow day is from October 1st of that year to May 31st of the following year. In some years, the first snow only appears in January or February of the following year, so there will be new year’s eve. For example, the sunrise of the first snow in winter in 1970/1971 is now on January 19, 1971 (the years with the first snow in January and February are the following year of the statistical year).

According to statistics, since 1961, the earliest date of the first snowfall was October 31st of the winter of 1987/1988, which was the only snowfall in Beijing since 1961, one month earlier than the average first snowfall date.

The latest appearance date was February 11th of the following winter in 1983/1984, which was more than two months later than the average first snow date. It is worth mentioning that the first snow day ranks in the top five at the latest. Except for the winter of 1983/1984, the second to fifth snow days all appeared after 2010.

(Author: Su Jessie
Editor in charge: Yan Hong)

The change of SAA level has important clinical value for early diagnosis, risk assessment, curative effect observation and prognosis evaluation of infectious diseases.

Infectious diseases are common types of diseases in clinic. Infectious diseases are characterized by various pathogens, diverse infection routes and individual differences in symptoms and signs, which can lead to serious consequences if they are not diagnosed and treated effectively in time. Therefore, how to make early diagnosis and/or differential diagnosis of infectious diseases is a practical problem that needs to be solved urgently in clinic.

A(serum amyloid A (SAA) is a nonspecific acute phase reaction protein, and its clinical value as a marker of inflammation has been widely concerned in recent years.The change of SAA level has important clinical value for early diagnosis, risk assessment, curative effect observation and prognosis evaluation of infectious diseases.In addition to the increase in bacterial infection, SAA is also significantly increased in viral infection. According to the degree of increase or combined with other indicators, bacterial or viral infection can be indicated, thus making up for the deficiency that commonly used inflammatory markers can not indicate viral infection at present.

Clinical significance of SAA

1, rapid diagnosis of bacterial infection and virus infection;

2. SAA is more sensitive than CRP in the early stage of infection and weak inflammatory stimulation, which can provide better differentiation;

3. Sensitive reaction, which can be used as a sensitive index to reflect infection and inflammation control;

4. It is widely used in auxiliary diagnosis of infectious diseases, risk prediction of coronary heart disease, dynamic monitoring of curative effect and prognosis of tumor patients, monitoring of transplant rejection and monitoring of improvement of rheumatoid arthritis;

5. The combined detection of SAA, CRP and PCT can better reflect the complementary advantages, provide another basis for the diagnosis and differential diagnosis of bacterial and viral infections, and better reflect the clinical value-added significance that can not be reflected by single indicators;

6. SAA combined with CRP can provide powerful data for the differential diagnosis of early bacterial and viral infections and guide the use of antibiotics;

7. Especially in the early diagnosis of infectious diseases in children and neonatal septicemia, it is more significant than single diagnosis in the early identification of bacterial and viral infections in infectious diseases in infants;

8. The increase of SAA and hs-CRP concentration may be positively correlated with the prediction of the risk of cardiovascular events in healthy people in the future, and the increase of both indexes is more significant for predicting the risk of cardiovascular events.

Clinical interpretation of SAA level

Summary of applicable departments, indications and clinical application of SAA

SAA is widely used in auxiliary diagnosis of infectious diseases, risk prediction of coronary heart disease, dynamic observation of curative effect and prognosis of tumor patients, observation of transplant rejection and observation of improvement of rheumatoid arthritis. Clinically, SAA concentration < 10 mg/L is normal, which is consistent with CRP reference range.

Early diagnosis of virus infection：SAA will increase rapidly in both bacterial and viral infections.CRP will only increase when there is bacterial infection. Based on this feature, the combined detection of SAA and CRP is more unique than that of CRP alone.For example, in two cases of fever caused by physical factors and cold caused by virus infection, CRP may be normal, and if SAA is increased, it may indicate that virus infection tends to increase.

Early diagnosis of bacterial infection;SAA index is more sensitive than CRP in early infection,It rises earlier and falls faster and more sharply when it recovers.In the early stage of infection, weak inflammatory stimulation SAA is more sensitive than CRP and can provide better differentiation.

Differential diagnosis between bacterial infection and virus infection;Simultaneous detection of both can provide powerful data for differential diagnosis of early bacterial and viral infections. Especially in the early diagnosis of infectious diseases in children and neonatal septicemia, it is more significant than single diagnosis in the early identification of bacterial and viral infections in infants and young children. As written in Laboratory Medicine, Volume 5, No.32, May 2017, Application of Serum Amyloid A and C-reactive Protein Detection in the Diagnosis of Infectious Diseases in Children:Combined detection of CRP and SAA can determine the type of infection more quickly and accurately, and provide effective laboratory basis for early diagnosis and follow-up treatment of diseases!

Risk predictors of cardiovascular and cerebrovascular events:The increase of SAA and hs-CRP concentration may be positively correlated with predicting the risk of cardiovascular events in healthy people in the future.The increase of both indexes is more significant for predicting the risk of cardiovascular events.

Tumor severity and prognostic evaluation index：SAA in patients with many tumors, such as liver cancer, lung cancer, breast cancer, prostate cancer, endometrial cancer, etc., has increased to varying degrees.SAA level has obvious correlation with the active stage, malignant degree and metastasis of tumor, and the metastasis stage of malignant tumorSAAElevations usually show higher values than those in the stable phase of tumors.Therefore, SAA, as a non-specific index, can be used as an index for dynamic observation of curative effect and prognosis of tumor patients.

Preferred indicators for monitoring graft rejection;The change of SAA concentration is a very sensitive index for transplant rejection. Studies show that 97% of renal transplant rejection is based on the increase of SAA, while the CRP concentration changes little.thereforeSAA concentration can be used as the first choice to monitor rejection.

Infection/Inflammation Solutions

The combined detection of SAA, CRP and PCT can effectively distinguish bacterial infection from viral infection, predict the risk of cardiovascular events and evaluate the prognosis of tumor diseases.

Comparison of three markers

Author/Tank

In the film market in 1996, with the gradual popularization of television in ordinary families, journalists who reported films turned their attention to television. Similarly, social investors and institutions who like movies have also scattered their money bags on TV, which has led to TV dramas becoming a hot topic for film and television audiences. The film has only become a "minority carnival" in some first-and second-tier cities.

However, the film reform is still going on. The opening of the Sixth Plenary Session of the 14th CPC Central Committee, the convening of the National Film Work Conference and the promulgation of the "Regulations on Film Management" issued by the State Council have subtly changed the film market. In addition, it was also from this year that 5% of the movie box office was drawn as a special fund. Prior to this, the special fund was 5 cents per movie ticket, and with the average ticket price exceeding that of 2 yuan in 1996, this rule was improved accordingly.

However, the film market in 1996 was not as stable as expected.

The main theme film won the domestic film championship,

But was criticized by the leaders.

Compared with the box office performance of record-breaking domestic films such as Red Cherry and Sunny Days in 1995, the domestic film market in 1996 can only be described as a fiasco. On the one hand, it may be because the large-scale influx of imported sub-accounts has raised the taste of the audience. On the other hand, it is really the quality of domestic films.

Indeed, since 1995, when imported blockbusters officially stimulated the film market in China, many state-owned studios also fell into panic, and both their investment ability, market grasp and internal management of enterprises were in an embarrassing situation. Even more than half of the state-owned studios can only maintain the situation by selling factory logos, renting venues and charging staff to lend labor fees. It is precisely because of the overall sluggishness of the domestic film market that in March of that year, the working conference of the National Film Bureau was held in Changsha. The market prospect of domestic films was discussed.

At the meeting, China filmmakers put forward the requirements of the boutique strategy, specifically the "Ninth Five-Year Plan", that is, during the "Ninth Five-Year Plan" period, 10 films were made every year, and a total of 50 boutique films were made in five years.

However, the "Ninth Five-Year Plan" has not become the turning point of China’s film quality, and the pressure of the film bureau leaders on various studios has not turned into the motivation of quality, but has become a misunderstanding of the creative concept. After the meeting in Changsha in March, studios quickly adjusted their creative themes, and at one time a large number of biographies describing the heroes of the times almost became hot topics. Because of the low production cost, many films gradually came out after two or three months. But it has become a new disaster in the history of China movies.

In 1996, among the top ten box offices in China, only one domestic film entered the list, ranking ninth, and it was also the main theme film "Kong Fansen" with group ticket bonus. The film produced by Shandong Film Studio is expected to reach 60 million party member X2 yuan (average ticket price) = 120 million box office before release, setting a new box office record for domestic film history, but the film ended with only 36 million yuan.

In the academic journal The Art of Film, which is sponsored by the China Federation of Literary and Art Circles and specializes in film criticism and film theory research, Mr. Gao Jun commented that China doesn’t need too many domestic films of the type of Kong Fansen-"The hero theme can take many forms, including poetry, radio dramas, feature films, reportage, etc., and the film art has its own special rules, so it is not necessary to make all films."

The relevant leaders of the Film Bureau also criticized at the conclusion meeting at the end of the year, arguing that Kong Fansen had nothing to do with the film marketization, and even announced the water injection rate of the film. "Red-headed documents are pioneers, and group booking is the main source of its box office. According to the data reported by more than 20 provinces across the country, only about 5% of the audience pay for their own movies, while the proportion in Beijing is even only 0.51%." As a result, the situation that the film is full of seats is very serious throughout the country, wasting a lot of party fees and union dues as a supplement to the film market, which is contrary to the development law of socialist market economy.

To the surprise of all filmmakers at that time, 23 years later, such films have become the absolute mainstream of the domestic film market.

China Film lost its monopoly on imported films.

The discussion about China Film’s monopoly on imported sub-accounts has been discussed since 1994. Later, we know that the establishment of Huaxia in 2003 partially ended the monopoly of China Film’s import sub-accounts, but in fact, in 1996, the relevant reforms had tried to break this deadlock.

In 1996, 54 imported films were issued nationwide, of which 51 were issued by China Film, and the other three were Long Film, North Film and Shanghai Film, each of which issued some accounts.

However, the practice in those days was not dominated by these three state-owned companies. Instead, China Film Company still signed contracts with foreign investors, and then the three state-owned film companies signed agency distribution contracts with China Film Company respectively, and then distributed them independently throughout the country. Changying, Beiying and Shangying respectively chose Future Water World, The Game of the Brave and Toy Story to distribute in different accounts throughout the country. All three films have achieved good results, but this distribution model has not been systematically promoted on a large scale afterwards.

Jackie Chan’s never to lose 4, the box office champion in 1996, was translated into Bai Jinlong and introduced to the mainland of China in that year. Like Hongfan District, this film was also introduced during the Spring Festival in parallel with the Hong Kong market. Although the film did not achieve the success of "Hong Fan District", it still achieved 80 million box office results. In terms of imported movies, action movies still occupy the dominant position in the market, such as Tornado, Broken Arrow, Game of the Brave, Adventure Island, Mission Impossible, Future Water World, etc. Except The Bridges of Madison County, all other imported movies are action, adventure and sci-fi movies, which are basically consistent with the current imported film market. Among the Hong Kong films, Jackie Chan’s film is the most appealing, which has obvious advantages over other films.

In first-and second-tier cities, imported films have become the absolute main force of the market. In Beijing, Shanghai and Guangzhou, the box office revenue of imported films has reached more than 70-80% of the whole year. This phenomenon will continue for more than five years.

Market polarization is serious,

Where is the next step of reform?

With the gradual opening of the market, the competition intensifies. The polarization of China film market is becoming increasingly obvious.

In addition to the polarization of box office volume between domestic films and imported sub-accounts films, the polarization of ticket warehouse market is also intensifying. Developed provinces and big cities began to occupy more and more market share. Take the comparison between 1995 and 1996 as an example: among the 32 provinces, municipalities and autonomous regions in China, the top five provinces and municipalities accounted for 49% of the total box office in 1995, and the top ten accounted for 68%; In 1996, the top five provinces and cities rose to 56%, and the top ten provinces and cities rose to 75%, and the gap was getting bigger and bigger.

The beginning and end effects of the cinema are becoming more and more obvious. In 1996, there were about 500 cinemas in China, and the top 100 cinemas accounted for more than 35% of the box office. Of course, this was the overall trend of reform and opening up at that time. Let some people get rich first, that is, let some cities or cinemas prosper first. Polarization is also a normal phenomenon caused by fierce competition in the market.

Star Studios, since 1996, have also received more and more attention from the industry.

Among them, Shanghai Daguangming Studio is the first studio in China. This cinema alone has an annual box office output of 20 million, which is 1.69% of the national box office. The capital cinema, which is the number one in Beijing, scored exactly 20 million in 1996.

However, compared with the polarization of ticket warehouses, how to really produce good domestic blockbusters became the most puzzling problem for China filmmakers at that time. The problems faced during the period of institutional reform of the film industry were complicated, and how to carry out macro-control. The "Ninth Five-Year Plan" failed, and the rule that the number of domestic films and the proportion of films should account for more than two-thirds of the overall market at Changsha Conference has almost become a dead letter, but the road of "boutique strategy" for domestic films cannot be changed. Maybe the movie market in 1997 will give us a surprise?

–

The submission of this article was first published in April, 2021 of Retail Bank.moon

During the Spring Festival in 2021, what do you think has the greatest impact on finance?If you are a real banker, you will tell me "I don’t know". Because getting off to a good start is the most important period for the bank’s business development in one year, and it is also the period when the personnel are the most green and yellow. Serious bankers are busy grabbing business at a good start. They don’t even have time to grab business. Bankers who can only wait in line to ensure normal operation have no energy to pay attention to the society. Even on New Year’s Eve, they are still thinking about which relatives to get a credit card and which relatives to recommend funds for tomorrow’s New Year’s Eve. In the Spring Festival of 2021, it was not the Spring Festival Gala, in which the program was getting worse every year, nor Tik Tok, who robbed the right of red envelopes in the Spring Festival Gala, nor Hi, Mom, who moved countless people to shout "Me too". I want to say that the cover of WeChat red envelopes should have the deepest impact on finance.

Wechat red envelope coverIt seems to be a very simple thing, that is, adding a brand, beautiful and personalized cover to the red envelopes that we often send to each other on WeChat. This cover can be a picture or a video, which adds some fun to the originally monotonous red envelopes. The process of getting the cover of the red envelope is full of activities, participation, collection and attention, which makes users enjoy it and creates good opportunities for more brand businesses to spread. A few banks, having discovered the brand building opportunities brought by the cover of red envelopes, made a small test of water during the Spring Festival, creating a particularly lively New Year with as little face-to-face contact as possible. The e-commerce, retail and internet industries have a greater impact. Xiaomi, Louis Vuitton, Akiba PPT, Volkswagen and other brands have taken this opportunity to reshape their brand image and get in touch with customers. When the process of applying for a red envelope cover with a personal number was simplified, a higher upsurge was set off.

We say that a good start is a favorable opportunity for banks to redistribute a large amount of liquidity during the Spring Festival, and when many people are celebrating the Spring Festival in the same place this year, the cover of red envelopes has become a new means of redistributing liquidity. Today, let’s talk about how a red envelope covers the bank’s opening to the Internet, the impact a red envelope covers on WeChat, society, customers and enterprises like banks, and how to make good use of WeChat red envelopes to expand the bank’s business and brand influence.

First, understand the cover of WeChat red envelope

In order to prevent some bank friends from really getting off to a good start, they didn’t touch the cover of the WeChat red envelope. We have a simple understanding of the cover of WeChat red envelopes. Focus on understanding a red envelope game, what kind of development strategy and ambition is hidden behind WeChat.

1. The craze for red envelope covers

In fact, the craze for the cover of red envelopes is particularly easy to spread, because everyone gives out red envelopes during the Chinese New Year, but suddenly someone gives out red envelopes with different covers, which will soon attract others’ attention. then what After everyone grabbed the red envelope, the focus of WeChat chat naturally turned to how to get these personalized covers. It is also very simple to use, mainly divided into three steps:

(1) production

Enterprises or individuals apply for and make red envelope covers according to their own brand image. Note: This cover is not a normalized style template, but can be customized. What is this? This is the advertisement that enterprises can do. Isn’t our bank the favorite to do touch?

(2) Distribution

Red envelope covers can be distributed through many channels, and individual users who like them can find brand channels to collect them. When you send out your own red envelopes, choose the right cover among the many obtained red envelopes and send them out with the red envelopes. That is, the distribution of red envelopes has been completed, and publicity has been completed for enterprises.

(3) Experience

As an ordinary individual customer, when you see someone else’s red envelope, you can see the cover with personality style on it. After clicking, you can see the picture or video of the cover of the red envelope in addition to the amount of the red envelope. Excellent cover design will be sought after by many users.

2. The business logic behind it

Why does a simple red envelope cover attract everyone’s attention? Behind this lies a simple combination of understanding of human nature and business logic.

(1) Customer gradient

Many banks use financial assets to measure customer gradient, and many enterprises use consumption quotas to identify customer grades. Have you ever thought that this customer gradient is the level of customers you like, and through the cover of the red envelope, you can know what kind of customers like you, and you can distinguish the level that likes you. The simplest thing is that customers who like the cover when they see the red envelope are junior; Customers who are willing to search for the cover of red envelopes are intermediate; It is senior customers who are willing to participate in various activities of the brand and strive to get the cover of the red envelope. If you don’t like the brand, customers don’t have the initiative to get red envelopes, which can enhance the appeal of the brand and test the appeal of the brand.

(2) brand ownership

The role of brand building is to build a consensus, which can make customers automatically belong. On the cover of the WeChat red envelope, this automatic attribution will easily appear. For example, you sent a red envelope with the cover of "the glory of the king" in the group of "loving family", and then your three cousins and four cousins sent you "I didn’t expect you to be such a cousin, chatting privately." Reply, you quickly build a group of "brothers in battle, fathers take you to fly" and drag them into the group. You see, a red envelope covers all the the glory of the king children in the relatives.

(3) Achievements

The reason why red envelope covers are sought after is that they are rare. According to the rules of play, the red envelope covers issued by enterprises are charged, so the quantity must be limited. Maybe we can develop a function of "collecting envelopes" to collect red envelope covers in the future. A limited number of things will lead to rare looting and personalized people without me. In many fields, this limited edition thing is synonymous with achievements such as "senior", "professional" and "peak".

(4) Social fission

Understand the gameplay and understand the algorithm. The red envelope cover provides enterprises with a low-cost fission means of WeChat platform to realize the rapid expansion and transmission of brands. What do you have in mind? Yes, involution, if you don’t deliver, others will seize your market. So what is the fission effect from the perspective of cost? Let’s look at the following formula.

Fission algorithm: number of covers issued × number of people receiving red envelopes each time/cover production cost = fission efficiency.

Briefly explain:

Number of Covers Issued: it is the total number of red envelope covers issued by individual users after receiving them.

Number of people receiving red envelopes each time: it is the total number of people receiving red envelopes after a red envelope with a cover is sent out.

The multiplication of the above two is the total number of people affected by the cover of the red envelope.

The cover production cost includes: the total of design fee, production fee (star invitation, film shooting, post-processing, etc.) and red envelope cover application fee.

Fission efficiency: that is, the number of customers affected by each dollar spent on the cover of red envelopes.

3, the role of the bank

What benefits can our bank get from the cover of the red envelope? Can it break the fate of the bank "holding money without getting customers"? Don’t tell me yet, there may be.

(1) Expanding channels

The bank’s self-built online channels include Palm Bank, various apps, various WeChat official account, various applets and various video numbers. In most cases, these access channels need to have a front, that is, you have to have them before you can receive their publicity. The cover of WeChat red envelope is different. As long as a few customers have it, it can be quickly dispersed and spread, and it can attract these customers to the online channels of banks. Although he may not be a customer of your bank, he is already a channel user of your bank.

(2) Brand promotion

Most banks’ brands are not fresh, and they lack interaction and communication with customers. One-way publicity has become the biggest dilemma for bank brand expansion. In the red envelope cover, there can be not only pictures, but also videos. More importantly, in the process of obtaining the red envelope cover, more activities and interactions can be implanted, so that people can express their opinions after knowing and understanding the brand. This is the way to find "play".

(3) Customer activation

The entire banking industry has the largest customer base in China. It is reported that the total number of individual customers of major banks in China exceeds 4 billion, and the per capita population in China exceeds 2 bank accounts. Since 2015, the financial circle has been killing pigs in an endless stream, and the common people (603883, shares it) have reached the point of talking about financial discoloration after several years of "thinking on the top floor balcony". Factors such as reduced contact between banks and customers, weak demand for financial services, and decreased customer arrival rate at bank outlets have brought about an increase in the proportion of bank customers sleeping and a faster sleeping speed. The cover of the red envelope solves the dilemma of the bank for many years: how to realize the rapid serial number interaction without customers reaching the outlets? Even the cover of a red envelope can quickly activate a large number of sleeping customers with only a few customers at the beginning in the communication process. You can never wake up a customer who is pretending to sleep, but a red envelope can.

(4) Get customers

After empowering customers with communication functions, banks quickly realized the blurring of cultural boundaries. Cross-border communication of customers will bring customers with customers. In many activities of banks, we can combine the cover of red envelopes with offline New Year activities to turn channel "users" into "customers". If online account opening is not restricted by regulations, pure online customer acquisition can be realized.

Second, contact the cover of WeChat red envelope

Well, action is better than action. Whether you are an account manager struggling at the grassroots level or a product manager looking for a way of customer flow at the top, let’s take a look at how the cover of the red envelope is played.

1. Enterprise application

Banks can apply for a red envelope cover as an enterprise, and bank account managers can apply for a red envelope cover as an individual. The process is not complicated, but because the ingenuity is very different, the final effect will be different. At the very least, a good-looking cover will be robbed by more people.

Bank application, through the red envelope cover open platform (cover.weixin.qq.com). The process is very simple. When we introduce the process, we will also introduce some design points of the process:

(1) Qualification: Enterprises, governments, media and other organizations, and banks are one of them. Before registration, we have completed the enterprise certification of WeChat WeChat official account, or the certification of enterprise video number (open certification after 1000 powder).

(2) Cover customization: upload the prepared pictures, texts and video materials as required. Mainly includes:

Cover Style: The cover style mainly determines the styles of red envelopes in four states: one is the message bubble of red envelopes, which is the style of a line of message bubbles displayed when red envelopes are distributed in the chat window; The second is to open the red envelope page, which is the style of the red envelope with the word "grab" when the message bubble is clicked to grab the red envelope; The third is the details of the red envelope, which is the style of how much money everyone grabs after clicking the word "grab"; The fourth is the cover story page. After the details page is pulled down, the brand style on it will become bigger and enter the cover story page. These style pages naturally need to upload pictures, bank logo and other materials. The main points are good-looking design, brand characteristics and the needs that customers may pursue (such as stars, etc.).

Cover story: the cover story is the signal focus of the red envelope cover transmission. Just like after eating a box of chewing gum, I found a water margin 108 collection card hidden in the chewing gum box. You can use pictures and videos here, yes, you can have videos for up to 15 seconds, and you can also mix video pictures, allowing a total of five materials. When users watch, they can slide horizontally to turn pages.

Additional links: You can also attach links at the bottom of the cover story. This link can be WeChat official account, video number, applet and so on. When you receive a red envelope, read the story, and are interested in the bank, the cover and any product, you can see the link by pulling down and click to enter various channels of the bank for in-depth understanding. Think clearly about all aspects of drainage for you.

(3) Submit for review: When all customized contents are confirmed, they will be submitted to Tencent for review, and the review time is generally 1-3 days.

(4) Order payment: Just like finding a printing factory to print red envelopes for you, you set the style, then determine the quantity, and you can get the red envelope cover you want after payment. Try 10 pieces for free, and 1 yuan/piece after more than 10 pieces. Now do you know where the "cover production cost" is in the previous formula?

(5) Cover distribution: After placing the order, you can get the distribution method of the red envelope cover, generally there are three ways: QR code, serial number and receiving link. These three distribution methods, combined with diversified online channels and strange operational gameplay, can form countless fission methods. Are you still worried that you won’t get customers online? One way a week, half a year’s activities are not repeated.

2. Individual application

If you are an account manager and already have certain customer resources, then applying for a red envelope cover by yourself can enhance your stickiness to customers. Many account managers already have a good private traffic community, creating a personal design that customers like and recognize, so the red envelope cover will help you strengthen your personal brand. On the individual application, the procedure is simpler, which is slightly different from the enterprise application. Here, we only say the different parts:

(1) Apply for qualification: individual users with video numbers who have completed personal authentication. Note that it is not WeChat official account, but video numbers. Publish at least one video and get 10 likes. This is too easy.

(2) Different from enterprise application:

No need to review, just apply.

Only two models can be customized, and only 10 models can be issued each. You can only make an experience version.

Free, no money. You can’t give money if you want, because you won’t increase the quantity.

You can only get it through small programs.

For a personal brand of a bank, 20 red envelope covers are probably enough, but if it is a online celebrity, bilibili UP owner, anchor with goods, etc., it is probably not enough.

3, a few tips

(1) Catch early: Just like WeChat sending red envelopes, many people didn’t respond in the first year, and in the second year it became a customer habit for everyone. The threshold of red envelope cover is very low, which will become the normal state of brand building in the future, so catch early and enjoy early, and catch late without discount.

(2) Beautiful, cool and interesting: the cover of the red envelope should look good, and someone will grab it if it looks good; Personality is needed, and personality will be refreshing in this highly homogenized market; What if there is nothing? There are videos, which can be interesting, and cut into the interests of different customers.

(3) User’s standpoint: Remember the previous fission algorithm? If banks only care about their own brand promotion, they can increase the number of red envelope covers, and people will rob you if they like you. But don’t forget to consider from the user’s point of view, whether the person who grabs the red envelope will like it when he gives it, which is related to the bank’s remembering that the user uses your cover to help you promote it, and you have to be responsible for the user’s taste, otherwise he won’t send it out when he gets it. After all, he can get a variety of red envelope covers in the future.

(4) Less complete sets: Why do customers grab red envelopes? Because the amount of red envelopes is small, the number of people who get points is also small, and if you grab it slowly, it will be gone. Then why did you grab the cover of the red envelope? We’re going to make the red envelope cover less, and it’s also a complete set. You need one that can kill Virgo. If you cooperate with the activities of a super loyal customer, for example, if you collect 108, you will get a set of two "thin gold lettering" and "Ruihe map" of Song Huizong calligraphy and painting commemorative credit card on the cover of the red envelope. This will definitely become an explosion in the circle.

Third, the drainage of the red envelope cover

The cover of the red envelope is ready, so we can rush towards the customers like the stars and the sea. How to drain the red envelope has become the most interesting part. Combined with the offline ability of the bank, it will definitely make the year’s activities colorful.

1. Basic logic of drainage

When you start to talk about methods, you can speak quickly, listen well and forget everything. Therefore, you should talk about logic first, so that your friends in banks can have the ability to create their own drainage methods. Otherwise, the case will always eat what others spit out. So what is the basic logic of the drainage on the cover of WeChat red envelope? It is the following formula.

Scene+channel+function+play = drainage method

We have talked about two formulas today. What does this formula mean? It is where, what function, and how to play with customers that they will take the bait. Let’s take a look at what these four elements have in the cover of the red envelope.

(1) Scenes

The application of the red envelope cover includes two scenarios, one is when the user receives the red envelope cover, and the other is when the user uses the red envelope cover to send a red envelope. Therefore, the fission process we designed needs to consider the psychology and behavior of users at these two time points.

(2) Channels

There are many channels that can realize the fission of red envelope cover. From the logic that everything is a channel, almost everything that can be seen can be turned into a channel. Then for banks, it is mainly divided into online channels and offline channels.

Because the red envelope is online, there are many online channels, including: WeChat official account, video number, APPlet, circle of friends, WeChat group, live broadcast, own app and so on. Offline channels are mainly divided into traditional offline channels of banks, outlets, self-service equipment, employees, etc. And the channels of partners, that is, his outlets, self-service equipment, employees, etc.

(3) Function

The fission function is mainly reflected in the distribution of red envelope covers, which can be divided into two types: bank initiative and customer initiative. The functions of customers actively looking for the cover of red envelopes are mainly reflected in: QR code, serial number, receiving link, searching and so on. The main functions of the bank’s initiative to issue red envelope covers can be used: turning cards in the circle of friends, grouping red envelope eggs, blessing bags for auspicious words and so on.

(4) Play

The gameplay is mainly a method of interacting with customers, or it is designed to be evil. It can be said that the whole customer is a method. After all, things given away for nothing are too easy to get and won’t be cherished. These methods can be solved by technical means, regardless of online or offline, including: lottery, praise collection, attention, registration, sign-in, games, questions and answers, updating, binding ID cards and so on. How to do these details will not be introduced one by one, but will be mentioned in the following examples.

3. Drainage method

The logic is clear, and the tools are available, so that the past is available, and it is much easier to talk about methods, and to tell examples also knows what logic is in line with and what tools are used. We will not be limited to these cases, but also design our own methods according to various circumstances and opportunities. Let’s give some examples below.

(1) The applet registers for the lottery to get the cover.

Formula substitution: get cover+applet+QR code (or serial number)+registration (lottery, pull new)

Effect target: Drainage, innovation, collecting customer data, creating scarcity and improving taste.

adaptability: cover content suitable for high-end customers and high-end cultural themes.

method of workA bank and a national museum made cultural integration and produced a set of 9 Zhang Guobao series red envelope covers. Then the way to collect the cover of the red envelope can be to enter the small program of the bank or the National Museum, complete the account registration, and fill in the complete personal information, so as to obtain the qualification for a lucky draw and complete the lucky draw reservation. Every time you invite 3 friends to register, you can get an extra lucky draw. On the lucky draw day, WeChat official account issues serial numbers or QR codes to the winning customers to extract the red envelope cover.

(2) WeChat official account Drainage Plus Product Matrix won customers.

Formula substitution: Get the cover+WeChat official account+QR code (or serial number)+Laxin (follow WeChat official account)

Effect target: drainage, innovation, expansion of coverage, publicity of bad reviews

adaptability: banks suitable for broad-spectrum product promotion and popular positioning.

method of workA bank made nine high-quality products into a red envelope cover matrix, and pushed the red envelope cover poster through WeChat official account. Customers shared the red envelope cover poster with their friends, and three friends paid attention to WeChat official account, so they could get the red envelope cover. How nice it was, there was no need for a lottery, but only one of the nine models could be obtained. After that, you will be further prompted that you can continue to increase the attention of your friends and get other red envelope covers. There has always been a new one, 9×3=27, and the fission is 27 times.

(3) Video number to WeChat group

Formula substitution: Get cover+video number+red envelope egg or lucky bag (QR code or serial number)+WeChat group.

Effect target: Strengthen the division of channels and traffic, and turn public domain into private domain.

adaptabilityIt is suitable for individual account managers to share private domain traffic from the bank traffic pool and subsidize loyal customers.

method of workPrompt the customer by watching the video number, the bank sends out a red envelope cover, asking to pay attention to the video number, and privately sends the video number. The video number assistant will invite the user to enter the exclusive welfare group, and the account manager will obtain the QR code or serial number received by the red envelope cover through the welfare group to distribute red envelope eggs and lucky bags. This group can be a customer maintenance group established by the account manager at the beginning. After the video number is issued with a red envelope cover, in this way, more customers can be obtained from the bank’s large flow pool. Of course, it would be even more beautiful if the account manager’s personal video number can still get customers.

(4) star drainage plus product experience

Formula substitution: Get cover+video number (WeChat official account)+QR code (serial number) +APP task.

Effect target: channel migration, functional experience and user habit formation

adaptability: the expansion of functional apps such as pocket banking.

method of work: Launch a red envelope cover with celebrity endorsements, and then set up a continuous task interface in the APP that needs to be promoted (such as handheld banking). Then remind customers in the WeChat official account or video number that the way to get the cover of the red envelope is to download the APP and complete the daily task in the APP. Of course, this task is to familiarize customers with the use and develop basic user habits. Naturally, the simpler the better. Then, one week after the daily task is completed, the APP will automatically issue the serial number of the red envelope cover.

(5) The combination of online activities and offline activities

Formula substitution: issuing red envelopes+offline outlets (partners punch in)+QR code (serial number) +APP task.

Effect target: Strengthen customer life connection and realize traffic conversion with partners.

adaptability: form brand gathering and customer sharing when co-building offline brands with partners.

method of workA bank cooperates with a local coffee brand, and the bank and coffee brand distribute red envelopes in their respective customer groups, with the red envelope cover jointly built by the brand. A video link is left under the brand story of the red envelope cover to remind customers how to get the red envelope cover. Customers need to go to any outlet of the bank to punch in with the Palm Bank APP, and then go to any store of the cooperative coffee to punch in with the coffee APP. You can get a red envelope cover after two tasks are completed. If banks and partners add other offers or on-site activities at this time, it will make the site very active. You can also issue the red envelope cover at a fixed time. For example, when you hold a bank customer meeting in a coffee shop, you can complete the record with the APP task and get the red envelope cover from the account manager.

(6) Diversified combinations

Seeing the above cases, we can see that the red envelope cover can cover almost all our online and offline scenes, and the strong drainage ability will become a powerful means for us to enrich our activities. According to the structure of the formula, we can construct a variety of online and offline WeChat red envelope games that are popular with customers according to our own conditions. I also hope that fruitful friends can itemize your achievements through magazine readers or visit my WeChat official account.

4. Normalized red envelope cover

A friend said that we have missed the Spring Festival and made a good start. Is it still meaningful to cover this red envelope? Of course, because this will become an important publicity trend of every enterprise, brand and organization in the future, and this trend will bring the following effects.

(1) Festival normalization

The Spring Festival has passed, but it is only halfway through the first half of the year, and only a quarter of the whole year. There are still a lot of domestic and foreign festivals waiting for customers to give out red envelopes. Moreover, in various festivals in the future, the orientation will be stronger, the characteristics of customer gathering will be more obvious, and the publicity of red envelope covers can still play a huge role.

(2) Matrix cover

The festival is normalized, how to make the cover of the red envelope? According to the release plan of the red envelope cover, it is also integrated into the annual activities, which is the matrix with time clues as the core. Of course, we mentioned another kind of matrix earlier. Do you remember? Yes, it is the characteristic matrix, which can be a multi-product matrix: for example, a bank has nine theme outlets in different locations of the city, and customers can collect red envelope covers at different outlets as punch cards; For example, a bank is engaged in promoting cultural exchanges between China and Japan, taking the gold sacred clothes in the Saint as the cover of red envelopes and issuing one every month; The simplest, for example, a bank has 10 employees, and their photos are made into red envelope covers. Excellent employees are selected every month, and customers vote for employees. The employees elected that month can distribute red envelope covers to their voting customers. You see, in addition to distribution, there is also a collection effect. Scarcity makes the cover of red envelopes more valuable. It also makes the bank’s activities sustainable for a long time, and there are plans, which can be warmed up, fed back and resumed, and the better.

(3) Brand multi-contact

The essence of the cover of the red envelope is the secondary distribution of the national traffic of WeChat, and the secondary distribution is the distribution of the backflow valve through the contacts. For banks, this kind of contact can be combined with a variety of traffic, as mentioned in our previous examples, such as stars, games, live broadcasts, online celebrity, tourist spots and so on. It is also very good if banks can have their own flow contacts, such as Kun Kun (Zhang Kun) and Lan Lan (Glen) before the stock market crash.

Fourth, the trend of red envelope cover

In the near future, the cover of red envelopes will gradually change users’ habits, which will become an important brand promotion means and have a far-reaching impact on the business system with traffic as the core. This influence includes three parts:

1. Impact on WeChat

What wechat develops, naturally wechat benefits first. The cover of WeChat red envelope is a rare "unrestrained" product since WeChat became a national-level software, and even it is eager for quick success and instant benefit, and it has exposed a strong enterprising spirit in time, which can be described as killing four birds with one stone.

(1) Enterprise WeChat/WeChat official account

Many friends may not know that the red envelope cover function was launched on enterprise WeChat as early as January 2019, and the "emoticon red envelope" launched at the same time settled on WeChat, while the red envelope cover has been spinning around enterprise WeChat, with the goal of activating the customers of enterprise WeChat. It is used to mark competing products such as nails. When the scene positioning of office software such as Nail is different from that of WeChat, Nail is positioned as the anti-humanity software of employee management, while WeChat is positioned as the humanized software of customer experience. By putting the red envelope cover into the civil WeChat market, WeChat will counter the corporate WeChat and consolidate the corporate WeChat official account through a larger user group.

(2) WeChat video number

Since 2019, the more important competition is in the field of short video. Although WeChat launched a video number to compete with Tik Tok. However, the WeChat video number based on acquaintances’ socialization pays more attention to conveying professional and brand capabilities, while Tik Tok is more civilian and entertaining. There are great differences in the magnitude of users and the speed of communication, and more importantly, there are many fewer UP owners who create content. In the Spring Festival of 2021, through the cover of WeChat red envelope, a large number of personal video UP owners were activated, and efforts were made to make better progress in the field of video numbers.

(3) WeChat red envelope

Then it is to give a shot of stabilizer to the mobile payment market. There is no more stable market in the payment field than the WeChat red envelope, and the cover of the red envelope strengthens the original demand of customers and makes the experience of this original demand better. In the eyes of C-end customers, experience is still king.

(4) Traffic distribution

Friends who have read my previous book "Running an Online Mall, Getting Customers Online Like Pinduoduo" must know that Pinduoduo is engaged in e-commerce on the surface, and behind it is a "game-oriented traffic distribution" business. Today’s WeChat red envelope cover is the distributed realization of more than one billion users of WeChat. Compared with other distribution methods, this is already the best distribution method to experience. Therefore, all enterprises and banks grab traffic at different costs from this large traffic pool. The cover of a red envelope with a dollar is just a huge gain of low value, large quantity and long tail.

2. Impact on customers

For customers, the cover of red envelopes has gradually changed some behavioral needs and usage habits. This is not only beneficial to Tencent, but also very beneficial to the improvement of customer experience.

(1) Increment of red envelope play

The cover of the red envelope is an increment of the red envelope playing method, and it is a way to enhance the experience through more detailed sensory expression. After all, it used to be just sharing money, and the cover of the red envelope also shared beauty, happiness and hobbies.

(2) Scarce brand sense

The scarcity of red envelope covers has caused a good brand effect. Just like some people love to buy bags, some people love to buy "donkey brand" bags, and some people love to buy limited edition "donkey brand" bags, why is the price getting higher and higher with this progressive? Because it’s getting scarce.

(3) New social aggregation

What is brought under the brand is the automatic attribution of customers, which also helps customers form a new social gathering. Through red envelopes, The Infiltrator with common interests can be blown up in different groups, and acquaintances can socialize and enter a new track. I think this meaning is doubly important to Tencent and its customers.

3. Impact on banks

For our bank, it is very important. Apart from advertising and getting customers online, the most important things are two points:

(1) Online play

It has expanded the online gameplay of the banking industry and brought the online activity operation ability of the banking industry to the same level as that of Internet companies. Note that Tencent has given you a bottom line, and the peak is created by the wisdom of bankers, which cannot be saved at all.

(2) Return data

In the banking system, very little feedback is collected from customers, while the cover of red envelopes provides banks with more customer behavior data from another dimension. In this way, banks can learn more about what customers like me, what they like and why they like me.

Fifth, the final beginning

The cover of the red envelope is not everything. The traditional idea of "customers introduce doors and experience depends on the grassroots" is no longer suitable for the well-informed Internet environment. If we can get some dividends and gains from the operation of the red envelope cover, we still have to seriously consider the following issues:

1. Traffic entering the door is just the beginning.

It has been stated many times in Internet thinking that "customer purchase is not the end, but the beginning of service". As an "account" trading enterprise, banks should have a deeper understanding of this point. What is the purpose of getting customers? Is it all right to get a guest? Did you become a sleep client after you got the guest? Traffic entering the door is only the beginning of service. Compared with the return rate of 1‰ of customers lost through online channels on the Internet, banks can’t afford to lose in this competitive situation.

2, the head brand can accelerate the amplification.

The dividend period on the cover of red envelopes may wake up quickly, which is a typical dividend formula for fast fish eating slow fish. Once the head brands of all walks of life rise, then small-scale followers will be left behind, and they will enter the arduous blue ocean nude swimming stage. Therefore, from the bank’s point of view, whether small banks operate in a traditional way or find a unique blue ocean, they must quickly eat dividends, expand their scale and become head brands.

3. Getting customers becomes getting passengers.

Turn short-term, phased and customer-oriented customer acquisition into long-term, continuous and customer-oriented customer acquisition. The cover of the red envelope helps you to distinguish the types of customers, so banks should consider the preferences and service methods of these customers. And package this into a fixed package, which is called service productization, and finally become the brand radiation, and become the foundation for continuous customer acquisition.

4. Diversified operation and gameplay.

The more you go to the Internet, the more young people live in the world. The traditional "play" of banks is replaced by the "play" of red envelopes on the Internet. Clients want to play with you, not get hit by you. In the past, banks only hit customers, but now they give you ways to play with customers.

It is purely original. If you want to reprint it, please keep the article as it is.

This article was first published on WeChat WeChat official account: The Trace of Time. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.