Text | Radar Finance Meng Shuai

Edit | Deep Sea

With the longer and higher frequency of e-commerce promotion, consumers’ enthusiasm for e-commerce promotion is getting lower and lower. Referring to this year’s 618, some media even used the word "quiet" to describe it. While the platform is no longer as high-profile as in previous years, the influence of the head anchors of major platforms seems to be less than before.

According to Qingyan’s data, on the first day of the pre-sale of 618 this year, the GMV of Li Jiaqi’s beauty special live broadcast was about 2.7 billion yuan, but it was 46% lower than the nearly 5 billion yuan in the same period last year. Or have already felt the "chill" of live broadcast with goods in advance. Even Li Jiaqi, who is already a super-head anchor, went to Mango’s variety show "Cut Through the Thorns" and started singing and dancing, which seems to be intended to enhance his exposure.

Brother Xiao Yang, who has more than 100 million fans in Tik Tok, recently intends to reduce the frequency of live delivery. His career focus has shifted, and he has devoted part of his energy to the entertainment track including concerts, electronic syllables and short plays. However, Du Gang, CEO of Three Sheep, revealed that these attempts of the company are actually not the second curve, and the company does not expect to make profits from them at this stage.

Turning to the Aauto Quicker platform, Simba, regarded by the outside world as "a brother of Aauto Quicker", has repeatedly revealed his idea of retiring in public. In April this year, it was not the first time to "bombard" Simba in Aauto Quicker, and it was once blocked by the platform for several accounts. It was not until the opening of the 618 th National Congress that this drama ended with an apology for Xin Xuan and the unblocking of Simba account. But after returning to the live broadcast room again, Simba bluntly said that he could not broadcast.

Some analysts pointed out that the head anchor actively sought exposure, transformation and diversified development, and even retired, involving many considerations. For example, the decline in the appeal of the head anchor, the decline in consumer enthusiasm, the increasing market competition, the bottleneck of industry growth, the rise of new tracks, the game between the platform and the anchor and other factors have jointly created the current situation.

The record of 618 has declined, and Li Jiaqi is "doing nothing" to sing and dance?

Since Viya bid farewell to the live broadcast room for tax evasion, Li Jiaqi has become the only super-head anchor of Taobao Live. Although Li Jiaqi has not been affected by the tax storm, its live broadcast business has also experienced many ups and downs, such as the suspension of broadcasting, the incident of Hua Xizi’s eyebrow pencil, and the alleged "two choices" by JD.COM, and a series of storms have also made Li Jiaqi taste some "hardships".

On June 18th this year, Li Jiaqi, whose reputation has declined, has a much weaker sense of existence than in previous years. How much GMV was once broadcast live in Li Jiaqi is a topic of great concern to the outside world, but now the news that Li Jiaqi participated in the mango variety show "Cut Through the Thorns" seems to be more of a gimmick.

In May this year, when the "618 Great Promotion" was about to kick off, it was reported that Li Jiaqi would join the hit variety "Cutting Through the Thorns". Although Li Jiaqi has a huge fan base in the whole network, a cross-border participation of an anchor with goods in a music competition variety show still caused a lot of hot discussion among netizens, and some netizens questioned the authenticity of the news.

On the evening of May 21st, Li Jiaqi himself responded positively to this rumor in the live broadcast, and made it clear that he would indeed participate in the recording of the program "Cutting Through the Thorns". He admits that the reason why he decided to participate in this variety show is mainly to make money. "I am going to make money, and I will give you a red envelope when I make money." On May 22nd, the topic of "Li Jiaqi responded to participate in Pigou" immediately rushed to Weibo for hot search.

In fact, head anchors like Li Jiaqi and Viya are actually more capable of absorbing gold than many stars. In a program in 2020, Viya once joked, "I won’t be a star. When a star is an anchor, how can I make money?"

Back to November, 2021, according to the interface news report, on the first day of the pre-sale in double 11, the live broadcast rooms in Li Jiaqi and Viya achieved sales of 10.653 billion yuan and 8.252 billion yuan respectively.

After Viya was forced to leave, Li Jiaqi’s position in Taobao anchor became even more incomparable. During the period of double 11 last year, some media reported that according to the sales volume and selling price of live broadcast rooms in Li Jiaqi, the total income of double 11 in Li Jiaqi was conservatively estimated to exceed 25 billion yuan.

In this regard, Li Jiaqi’s US ONE team responded to the media that the data is purely fabricated and seriously untrue. The double eleven receiving and data statistics are far from over, and the GMV data has never been released in the live broadcast room in Li Jiaqi. The so-called 25 billion revenue is sheer nonsense.

Behind Li Jiaqi’s participation in variety shows to seek more exposure this time is actually the anxiety that his live broadcast career is facing a certain bottleneck. As early as before the official opening of this year’s 618 National Congress, Li Jiaqi said earnestly at the kick-off meeting, "Is it difficult to promote this year’s 618 National Congress? I think it is difficult. "

According to "Youth Intelligence" data, on the first day of the pre-sale of "618" this year, the beauty category GMV of the live broadcast room in Li Jiaqi was 2.675 billion yuan, which was as high as 46% lower than the nearly 5 billion in the same period last year. Among the major brands, although Polaiya beat L ‘Oré al to win the first GMV, its GMV data also fell by about 31% year-on-year. However, the response of US ONE is still as usual, saying that the data is inaccurate and the company does not disclose GMV.

Some Internet observers pointed out that the real purpose of Li Jiaqi’s variety show this time may be more to drain his live broadcast career and reverse his image in the public’s mind than to get the notice fee. Variety shows usually focus on entertainment and interactivity, and in recent years, there are not a few stars who have been "washed white" because of variety shows. In this variety show, Li Jiaqi has the opportunity to have more direct and in-depth communication with the audience, so as to enhance the emotional connection with the audience and make his public image more intimate and grounded.

The aforementioned people further added that for the sake of crisis public relations, after the incident of Hua Xizi’s eyebrow pencil, Li Jiaqi needs to keep a low profile as much as possible to slow down the further fermentation of the incident. As the public opinion influence of this storm gradually fades, Li Jiaqi, as the anchor with goods, needs to find more traffic portals for his live broadcast career, thus promoting the growth of sales between live broadcasts. In addition, this cross-border marketing strategy can not only help Li Jiaqi to further consolidate his fan base, but also bring him more business cooperation opportunities and advertising endorsement opportunities.

Intentionally reducing the frequency of live delivery, Brother Xiao Yang entered the entertainment track.

As a fan of Tik Tok, online celebrity, crazy Xiao Yang Ge has already become one of the top head anchors on the platform. However, many netizens found that the frequency of crazy Xiao Yang’s recent live broadcast of goods seems to be getting lower and lower.

According to the list of Tik Tok’s goods in April released by Whip Niu Shi’s integrated three-eye survey data, after falling out of the top 20 of the list for two consecutive months in February and March, Crazy Xiao Yang once again missed the top 20 of the list. However, Xiao Yang’s apprentice, Boss Seven, has been in the top 20 of the list for two consecutive months.

According to the statistics of radar finance, in the last 30 days, Brother Crazy Xiaoyang’s account has been broadcast live for 6 days (some of which were broadcast several times a day).

According to the data of the gray dolphin, in the last 30 days, the six-day live broadcast of Crazy Xiao Yang Ge has GMV output, with a total sales of 100 million+. Among them, the maximum sales per day is 25 million to 50 million on May 25th. What’s even worse is that during this period, crazy Xiao Yang Ge also dropped 463,000 powder.

Judging from the above data, it seems that the energy of crazy Xiao Yang Ge is less and less on live delivery. In fact, crazy Xiao Yang Ge also revealed in the live broadcast that this year, the number of live broadcasts with goods will be reduced, compared with more live entertainment. If there is a special event, Crazy Xiao Yang Ge will also consider giving his account of over 100 million fans directly to his disciples for use.

Due to the reduction of the frequency of crazy Xiao Yang Ge’s live broadcast, there are even voices outside speculating that Xiao Yang Ge will retreat behind the scenes. Du Gang, CEO of Three Sheep, responded to the rumors of quitting the Internet, "It’s just that his energy (crazy Xiao Yang Ge) is not enough to support the high-frequency live broadcast as before, and there are more things to do."

So what on earth does crazy Xiao Yang have to do? Radar Finance found that the "ambition" of crazy Xiao Yang Ge not only stays in the field of live delivery, but also wants to share a piece of the entertainment track by "debuting" with funny videos.

Last November, Crazy Xiao Yang spent 30 million yuan to hold a concert of stars in Hefei Olympic Sports Center, and invited many famous artists including Jeff Chang Shin-Che, Silence Wang, Pu Shu, Faye Chan, Vitas, Twins, Paul Wong and Chopsticks Brothers.

Although the tickets for this concert are only for sale, if you want to get the tickets by participating in the lucky draw in Xiao Yang’s live selection room, you need to place an order for any product first, and the winner can get two consecutive tickets. Another way is to store the value through members, and you can get tickets directly when you reach a certain amount.

In May of this year, Crazy Xiao Yang Ge held another electronic syllable named DXYG-VAC in Luogang Park, Hefei. Like the previous concert, Brother Xiao Yang didn’t bring the goods live during the electronic syllable, but on the side of the electronic syllable stage, Brother Xiao Yang set up an exhibition hall selected by Xiao Yang Zhen, a self-operated brand of Three Sheep, which provided food, drinks and clothing products for consumers to buy.

It is worth noting that because the price of some goods in this electronic syllable field is too high, crazy Xiao Yang Ge was once involved in the controversy whirlpool. For example, a bottle of pure water was sold to 20 yuan, and a bottle of Red Bull with an off-site price of less than 10 yuan was sold to 28 yuan, so there was a voice questioning the electronic syllable "Cheating".

In addition to concerts and electronic syllables, Crazy Xiao Yang Ge also extended his tentacles to the current hot short drama track. In mid-April this year, the latest short play "Fu Ye, Your Bride is Big Brother" of Three Sheep Network officially started shooting, and the launching ceremony was started at Fumao Hotel in Hefei. In addition, Sanyang has opened a new account "Sanyang Theater" in Tik Tok, which is dedicated to publishing short plays.

However, Du Gang revealed that these attempts of the company are actually not the second curve, and at this stage the company does not expect to make profits from them. For example, take the short play as an example. At present, the three sheep have set up a special short play team, but the positioning is to expand the content form for the three sheep, not to lay out the short play production market. As for activities such as electronic syllables, it is more a marketing exposure than a money-making business.

And the platform "challenge" was blocked again, and Simba bluntly said that it could not be broadcast.

Gradually fading out of the head anchor in the live broadcast room, in fact, it is not just crazy Xiao Yang. Simba, who is known as "the elder brother of Aauto Quicker" by the outside world, has even revealed his idea of quitting the network in public for many times.

In April this year, Simba gradually lost control of her emotions due to some negative comments in a live broadcast. During the live broadcast, Simba not only pointed the finger at other anchors, but even openly fired at the Aauto Quicker platform. Subsequently, Aauto Quicker Platform banned Simba’s account on the grounds of inappropriate words and deeds, speculation of private disputes, conveying negative emotions, etc.

However, the title did not stop Simba from continuing to "get mad". After that, Simba started broadcasting with the accounts of several of his disciples respectively, and released excessive remarks, but these accounts were soon banned by Aauto Quicker. In desperation, Simba even said, "You dare to block all my anchors, and I dare to tell you that there is no cash flow on your platform! I dare to stand in front of the Hong Kong Securities Regulatory Commission and report my real name. "

In fact, this is countless times that Simba has "challenged" the platform. In December 2020, Aauto Quicker banned Simba for 60 days after it was exposed that Simba sold fake bird’s nest. In October, 2021, Simba accused Aauto Quicker of giving traffic to the performers instead of himself during the live broadcast, and was once again banned by the platform. In March last year, Simba was banned by Aauto Quicker for 48 hours for accusing Aauto Quicker of conniving at emotional anchors to create false popularity and false data and cheat the elderly.

And this "farce" ended in an apology. On May 19th, Xinxuan Official issued an apology statement in Aauto Quicker, claiming that its anchor Simba made inappropriate remarks that damaged Aauto Quicker’s image during the live broadcast on April 20th. Xinxuan Group deeply apologized for this.

On May 20th, when the curtain of 618 was opened, Simba’s account was finally unsealed. After returning to the live broadcast room, Simba bluntly said that he couldn’t broadcast. "There will be fewer and fewer live broadcasts in the future, and it is probably planned to make Xinxuan accustomed to Simba through ten live broadcasts."

As early as March of this year, in a live broadcast, Simba once said, "Now there is nothing exciting for me in the live broadcast industry. Next, I have to suspend the live broadcast, precipitate for two years, learn artificial intelligence, and then choose a new track two years later to start again."

However, the statement that Simba gradually faded out of the live broadcast does not mean that Xinxuan gave up the business of live broadcast with goods. Radar Finance has noticed that the symplectic selection with obvious family characteristics has already hatched a number of talented anchors, and the carrying capacity of these anchors is also in a relatively high position among the anchors in Aauto Quicker.

According to the data released in the new list, in 2023, the estimated sales of live broadcast in Aauto Quicker ranked in the top 10 accounts, and 6 seats were won by newly selected anchors. The top three players in the list are all taken over by the newly selected anchors. They are Eggs, Simba and Shida Beauty.

However, the relationship between Simba and Aauto Quicker is quite subtle. On the one hand, the anchor of Xinxuan has contributed considerable sales to the Aauto Quicker platform, which may be one of the reasons why Simba has been blocked for many times but has not completely withdrawn from the live broadcast in Aauto Quicker. On the other hand, in order to avoid Simba’s dominance, Aauto Quicker has also intended to "cut back" in recent years. After all, for a platform, if it relies too much on one company, there is obviously a great risk, which is not conducive to the long-term development of the platform.

Some analysts believe that as the e-commerce promotion activities become more normal, consumers’ expectations and enthusiasm for the promotion gradually decrease, resulting in weak overall sales growth. Although head anchors occupy a place in the market with their huge fan base and strong influence, they are also facing the challenge of weak sales growth in the environment where consumer enthusiasm fades, and it is difficult to maintain their past glory.

In the context of increasing competition in the live broadcast industry, in order to maintain its leading position, the head anchor needs to constantly find new exposure points to drain the company’s live broadcast business, thus driving sales growth. With the growth of live broadcast e-commerce business facing bottlenecks, head anchors need to make plans early to adapt to market changes and help the company find new growth points as soon as possible, so as to achieve diversified development and get rid of dependence on a single business.

　　Finishing | Wu Xue

　　I am a courier and a "organizer".

　　At 5: 00 a.m. on February 13th, I woke up in a bunk bed in the express warehouse outside the Second Ring Road in Wuhan. This warehouse was a little special, and it happened to be built at the sewer crossing. It was damp and cold. I picked up the thermometer and took my temperature, which was no more than 36 degrees. I looked at my mobile phone calendar before going out. It turns out that I haven’t been home for 22 days.

　　Yong Wang has been living in the company warehouse these days.

　　I’m Yong Wang, born and raised in Wuhan, and I’m an ordinary post-80s courier brother. From morning till night, I work hard day after day to deliver, pack, deliver and move goods, which is enough for a family of three. I throw myself into the battle every day when I wake up, like a "top" wound up. At the beginning of February, reporters came to me one after another to follow up the interview. I never thought that I would become a news figure in this epidemic.

　　Seeing the nurse home, she cried all the way

　　Things should start from the New Year’s Eve. Because of the epidemic, the courier company had a holiday. In the evening, I closed the warehouse and returned home to have a reunion dinner with my relatives. At 10 o’clock in the evening, when I was going to coax my daughter to rest, I suddenly brushed into a circle of friends from a nurse in Wuhan Jinyintan Hospital. The other party wrote: "Help, we are restricted here. There are no buses and subways, and we can’t go home. It takes four hours to walk back." The demand was released at 6 o’clock, and no one took the order.

　　Yong Wang in protective clothing.

　　"Go or not" at that time, I was struggling, but I really wanted to do it. I didn’t dare to tell my family that I spent an hour alone in psychological struggle. Finally made up my mind to "go". My wife is a psychologically fragile person and has never experienced any major events; Parents are getting old again, so we can’t let them worry. So, I decided to take this matter alone — — Keep it from them with white lies.

　　The first question is how to get out. The nurse who issued the bill was on the night shift at six o’clock the next morning. I told my wife that there was a temporary need for the staff on duty at the outlet, and I was sent to be on duty, so I managed to hide it smoothly. At that time, I didn’t have any protective equipment in my hand, so I went to the supermarket to buy two N95 masks and arrived at Jinyintan Hospital on time at six o’clock. The nurse paused when she saw me. "I didn’t expect anyone to take this bill." Then, she got on the bus, said nothing all the way, sobbed silently until she got off the bus.

　　On the first day, I sent more than a dozen medical staff to and from Jinyintan Hospital. At the end of the day, my legs kept shaking. To tell you the truth, I’m scared in my heart. What if I get infected? I began to retreat and persuade myself, "Forget it." But when I saw a nurse sending a bill at night, the destination was dozens of kilometers away from the hospital, and no one answered it. Suddenly changed his mind.

　　I made up a second "lie" and told my wife that I was in contact with a suspected patient and was afraid of being infected. I could only sleep in the express warehouse for 7 days and go home without any problem. At first, my wife didn’t listen to my explanation and cried bitterly. Later, when her mood was stable, she agreed. And slowly, with more contact with medical staff, I began to understand why they would rather walk than go home when they take a break.

　　In fact, in the week before the national medical rescue team came, all the medical staff in Jinyintan fought all night, 10% of them could sleep in bed, and the rest were armchairs; The groans of patients and the 24-hour call on walkie-talkies are unbearable for anyone, let alone have a good rest. Therefore, even if they walk for four hours on the road, it is a short rest for them.

　　The medical staff took a short nap in the armchair.

　　The medical staff took a short nap in the armchair.

　　On the fourth day of the Lunar New Year, more and more medical teams supported Wuhan, as if giving them a "shot in the arm". That day, I was supposed to pick up a doctor to go to work, when I suddenly received a phone call from her: "Master, you don’t have to pick me up. I can take a day off today." At that time, I was very happy. I built a medical service group and more and more people entered. I began to find that even if I tried my best, I could only meet the demand of 300 kilometers.

　　Recruit volunteers to transport medical staff together.

　　So, I began to post news in my circle of friends to recruit volunteers, insisting that I must live alone and wear protective equipment. If the answer is no, I will refuse them. Next, twenty or thirty people followed me in turn, and we broke three cars in the middle. Later, six cars basically met the demand. But it is still not a long-term solution, and some people suggest that we can find resources.

　　We first contacted mobike, and their delivery efficiency was very fast. All points in hospitals and hotels and vehicle personnel were in place in one day, which solved the travel demand of about 2 kilometers; Then docking Didi, because the process of big companies is cumbersome and takes a long time, and it takes a week to get it done. In order to meet the travel needs of medical staff in Jinyintan Hospital outside the Third Ring Road, Didi directly changed the number of kilometers received from less than 3.5 kilometers to less than 15 kilometers.

　　Green orange bicycles set up service points on Panlong Bridge.

　　The docking of green orange bicycles was also completed within three days, and 400 bicycles were put into use. From the aspects of operation and maintenance, cost and delivery, there was a special team management, which completely solved the travel problem at once. In those days, every night, I had to take an hour to play video with my family. I was afraid to disclose the recruitment and help information to my family in my circle of friends, but with the increase of the number of trips abroad, the task became more and more busy, and this matter could no longer be concealed. My wife was very flustered when she knew it. I did ideological work and finally expressed my support and understanding.

　　It’s just that my two-year-old daughter is very attached to me. At night, she clamors to sleep with her father. If she can’t find it, she just sits in the corner and cries. On the Lantern Festival, I watched the video of her kissing and kissing on my photo, and I felt particularly guilty and missed my family.

　　But I know that I can’t stop. The medical team that rushed to Wuhan is our "lifesaver". The government has arranged for them to have food and a place to live, but the details may not be taken care of. We can check and fill the gaps and try our best not to mistreat them.

　　Wang Yong’s family

　　Yong Wang’s daughter saw her father’s photo and kissed her.

　　Want to eat rice, we settled a restaurant.

　　At the beginning, we raised 22,000 yuan to provide instant noodles and water for night shift medical care. Later, a nurse sent a circle of friends saying that she really wanted to eat rice. After seeing it, I was so sad that I made up my mind to let them eat white rice the next day. Soon, a restaurant owner docked, 16 yuan a copy, more than 100 copies a day. The next day, the owner of a restaurant in Wuhan came to me and said that 1500 lunches a day could be provided free of charge to Jinyintan Hospital, Xinhua Hospital and Union Medical College Hospital respectively.

　　The dining problem has been solved, but I have found another new situation: the load of docking restaurants is too great and the production capacity has reached its peak. I began to imagine whether we could have a special restaurant for meals under the condition that many existing resources are tilted. I soon began to implement it. I went to more than 20 restaurants a day to talk about cooperation, and asked one by one if we could use the venue and staff for free or at a low price. Soon, the owner of Jinjiushan Restaurant agreed with our goal and hit it off.

　　Jinjiaoshan restaurant began to serve meals free of charge.

　　On February 3rd, Jinjiaoshan Restaurant began to provide meals, with two meats and one vegetarian, which quickly satisfied the dining problem of Jinyintan Hospital. The rest of the production is supplied to Didi drivers for 240 copies every day. Since others are here to help us, we should not graft the risks to others. Unfortunately, on February 7, the local food safety department in Wuhan closed the restaurant and demanded to stop business.

　　The reason is that during the critical period of the epidemic, only a few designated units are allowed to produce meals, and this qualification cannot be applied for at present. After a day of unsuccessful communication, in desperation, we contacted several designated catering units and found that the other party said that the cost of a box lunch was 40 yuan, and the funds we raised could not afford it at all.

　　I was very frustrated at that time, but then things began to turn around. Today Convenience Store, a local enterprise in Wuhan, has solved the dining problem: providing all the support teams in Jinyintan Hospital with meals every day, and supporting Didi owners with 300 free lunches every day. I finally breathed a sigh of relief that day.

　　Materials provided by Today convenience store to medical staff

　　Free box lunch provided by Today convenience store

　　I don’t have any resources, but I am ready to respond.

　　I am a person without any resources, but along the way, I am especially grateful to the volunteers and big companies for their help. Everyone is working hard for this matter. I am just a person who organizes the bureau. Travel, dining — — Each group has a bureau, and I will give it to one person to manage it, and then I will free my hands to do other things. Because I have much contact with medical staff on weekdays, I know their current situation best, and life support is also essential.

　　For example, if the glasses are broken and the screen of the mobile phone is broken, you need to buy slippers, nail clippers, chargers and even autumn clothes and trousers, and shout through the solitaire in the group, and someone will soon purchase them to help them get it. I remember one time, two doctors of Shanghai Medical Team celebrated their birthdays. We bought them cakes and had an unforgettable birthday. Another time, because the air conditioner in the hospital couldn’t be turned on, the medical care lacked sleeveless down jackets for warmth. We spent 100,000 yuan to buy all the down jackets of Shangchao, and ordered 1,000 pieces of Uniqlo in Guangzhou.

　　Master Gan, a volunteer hairdresser, has been on duty for 5 times and received rave reviews.

　　Yong Wang docking service in the group Anhui assistance Wuhan intensive care unit.

　　Yong Wang organized volunteers to buy birthday cakes for the Shanghai medical team.

　　One thing that impressed me the most was that the medical staff needed a batch of protective shoe covers, and the whole city of Wuhan was out of stock. Later, a merchant was found on Taobao, but in gedian, Ezhou, 55 kilometers away from Wuhan, because the merchant was also a confirmed patient in COVID-19, the express delivery could not be made. I drove to get it overnight and brought back 2000 pairs.

　　I keep doing things and solving problems every day. I don’t know when I will stop, but as long as the medical staff calls me, I am always there. Up to now, we have docked a total of 1,000 medical staff, and then we will dock 3,000 medical teams that rushed to Wuhan.

　　On February 2, Yong Wang released a circle of friends and wrote: I have lived for so many days, but the nurse’s concern made me cry.

　　People can’t touch such a big thing in their lives. No matter what they do, they do their best and have no regrets. Actually, when I think about it, my original intention to do this is very simple. One day, picking up and dropping off a medical staff can save four hours, and picking up and dropping off 100 people is 400 hours, 400 hours. I earn money no matter how many people the medical staff can save.

　　On the evening of February 13th, my mother’s friend saw my video and told my mother by phone, expressing great support to me. In the eyes of relatives and friends, I have never been a worry-free child since I was a child. Until now, my parents are still worrying about me, helping me take care of my children and subsidizing my family. Fortunately, what I have done this time has not humiliated you.

　 　　Special feature of 1905 film network The 52nd New York International Film Festival closed on October 12th, Beijing time. During the 16-day exhibition, although only a few films were world premieres, paul thomas anderson’s and david fincher’s high-expectation films undoubtedly set off a new wave of Oscar foresight. Documentary, edward snowden’s documentary that exposed the secret of American surveillance is also amazing. In the two days since the film was shown, it has caused heated discussion in all walks of life in the United States, and several major Hollywood film media have officially classified it as a potential player for the best documentary at this year’s Oscar.

Inherent vice commented on the double harvest of word-of-mouth box office of Gone Girl.

　 　 　At the Venice Film Festival in August this year, Barbara, the chairman of the festival, was obsessed with inherent vice and Gone Girl, which were "robbed" by the New York Film Festival. After the Toronto Film Festival ended earlier, many media were vague about this year’s Oscar situation, and many of them also considered that these two "highlights" had not been shown, which showed that these two films had high expectations in the industry. At the end of the New York Film Festival, "Gone Girl" ushered in a double harvest of word-of-mouth box office, while "inherent vice" was polarized because it was too surreal.

　 　 Inherent vice is paul thomas anderson’s latest stoner film noir, adapted from Thomas Pynchon’s novel of the same name in 2009. Because Pynchon’s novels have always been obscure and complicated, and they are typical absurd literary features, adapting them into films is a great test of the director’s skill. Therefore, it is not surprising that the film "inherent vice" won the polarized evaluation of film critics after its world premiere at the New York Film Festival. The reporter of Cinemablend, a well-known American film website, thinks that although the film is a typical stoner film, it tries its best to present strange and stupid interesting elements, but the plot is not attractive enough for people to see in the clouds and make the audience unknown so.[Click to view detailed film reviews]. However, "Variety" magazine believes that the film has cut down a lot of off-topic space and useless dialogue in the novel, while perfectly retaining the theme of the story, which is already very good. Photographer robert elswit’s skillful photography and magnificent color scenery also have extra points. Compared with Anderson’s previous works, the overall style of inherent vice is more biased, which is quite different from harmony.

　 　 In contrast, Gone Girl, directed by david fincher and starring Ben Affleck, is less controversial. Ten days after the official opening of the painting on October 3, it has won 78.3 million US dollars (about 480 million RMB) at the box office in the United States. As the opening film of the New York Film Festival, the film made its world premiere on September 26th, and immediately received rave reviews, and it was officially classified as a strong contender for this year’s Oscar.[Click to view detailed film reviews]However, in fact, this kind of love thriller film has not been shortlisted for the Oscar category, with the exception of 1987, which was shortlisted because of its great achievements at the box office. Now it seems that Gone Girl is likely to follow suit. According to foreign media reviews, Ben Affleck in Gone Girl continues his excellent acting skills, and several supporting actors, kim dickens, Carrie Coon and neil patrick harris, are also brilliant. The script adapted by the original author Gillian Flynn is impeccable. Deadline film critic Peter Hammond thinks that this film is to David Finch, just as it is to billy wilder and Hitchcock. If the later publicity is in place, there is no problem to be nominated for the best picture Oscar.

Snowden’s documentary "citizenfour" is a stunning addition to the Oscar battle.

　 　 This year, Steve James, Alan Hicks, and Gabe Polsky have already produced several powerful players in the Oscar documentary. However, the appearance of citizenfour by female directors Laura Poitras at the New York Film Festival still set off a strong public opinion upsurge, mainly because citizenfour is a film about edward snowden. The former CIA employee is world-famous for exposing the US Prism Gate project and exposing the US surveillance secrets. In addition to recording his life in Hongkong, Macau and Russia, the documentary also appeared in the former Guardian reporter Glenn greenwald, who helped him report the important secrets of the US National Security Agency. Their names are enough to attract the attention of citizenfour.

　 　 Citizenfour, which was shown at the New York Film Festival on the evening of October 11th, North America time, is the final part of the documentary trilogy directed by Laura Poitras. The first is "Iraq, My Motherland" in 2006, which recorded the life of the Iraqi people under American occupation and was nominated for the Oscar that year. The second documentary, in 2010, is related to bin Laden’s Al Qaeda and the military court at Guantanamo Bay. This time, "citizenfour" was directed by Petas by Snowden himself. Judging from the premiere reaction, it was considered to be the most exquisite of the three documentaries, and it was also the "most personal" documentary made by Petas.

　 　 Looking back on the history of Oscar for so many years, documentaries like citizenfour that question the American government are very suitable for the judges of the Academy. For example, The Panamanian Trick in 1991, The Waco Massacre in 1997, Fog of War in 2003, gasland in 2007, in 2010 and 2012, all of which were nominated for the best documentary. In addition, the popularity of this film by foreign media in the past few days after the premiere has greatly improved the chances of citizenfour’s impact on the Oscar.

The potential films are generally too serious. This year’s Oscar may be an "unexpected" dark horse.

　 　 The closing film of this New York Film Festival is from Alexsandro, which was shown at the Venice Film Festival before and will be released in North America this Friday. Birdman is not a good film in the normal sense, but it belongs to a more fun film, which is really rare in this year’s gloomy films.

　 　 Throughout this year’s Oscar-winning players, we will find that many of them should belong to the "melancholy" faction, such as the current powerful generals,, and, although they are admirable films, they are hard to bring people a good mood. Including several "good pictures" movies to be released soon. Tim burton’s, J·C· Chandor’s and Angelina Jolie’s are all excellent works, but none of them look pleasant. Even musicals, for example, are dark and melancholy.

　 　 Some critics believe that the news we saw in 2014 is probably Ebola virus, Gaza war, Syria and so on. It is no wonder that movies are so sad this year. But perhaps such a dense and serious theme will prompt the college to choose some "unexpected" films, such as Gone Girl mentioned above, and Nolan’s new film which will be released at the end of the year. After all, there have indeed been movies in the Oscar nominations for best picture, such as "Harmony" and "Harmony", which are more than 108,000 miles away from the taste of the academy.

　 　 Everyone likes to watch movies that please the audience, and the Oscar judges are no exception. There are no standards that stipulate what kind of films college voters need to nominate. In fact, the more diverse the film types, the better the whole competition process will look.

　 　 The nomination list for the 87th Oscar will be announced on January 15th, 2015, and the award ceremony will be held on February 22nd, 2015. Whether there will be a "dark horse" nomination that does not take the usual path this year, let us wait and see.

　　The Central Meteorological Observatory issued a blue rainstorm warning at 18: 00 on August 29:　

　　It is estimated that there will be heavy rains in parts of southern Gansu, southwestern Shaanxi, western Sichuan Basin, central and western Yunnan, northern Heilongjiang, central Inner Mongolia and southeastern Tibet from 20: 00 on August 29th to 20: 00 on 30th, among which there will be heavy rains (100-200mm) in western Sichuan Basin and western Yunnan. Some of the above areas are accompanied by short-term heavy rainfall (the maximum hourly rainfall is 20 ~ 50 mm, and the local area can exceed 60 mm), and there are strong convective weather such as thunderstorms and strong winds.

　　　

　　Defense guide:　

　　1. It is suggested that relevant departments should do a good job in emergency defense against rainstorm according to their responsibilities;　

　　2. Cut off the outdoor power supply in dangerous areas and suspend outdoor operations;　

　　3, do a good job in urban and farmland drainage, pay attention to prevent possible disasters such as flash floods, landslides and mudslides.　

　　(Editor: Wang Meili)　

　　CCTV News:The Party’s Report to the 20th CPC National Congress has drawn a grand blueprint for the future development of China. Delegates to the congress said in succession that in the new journey, we should be upright and innovative, move forward bravely, put the major decision-making arrangements made by the 20th National Congress of the Communist Party of China into action, see results, and create new great achievements with new great struggles.

　　Deputies believe that the Party’s Report to the 20th CPC National Congress is our Party’s political declaration and program of action that unites and leads the people of all ethnic groups throughout the country to uphold and develop Socialism with Chinese characteristics in the new era and new journey, and further points out the direction of the cause of the Party and the country.

　　The brilliant achievements in the past ten years are inspiring, and the bright future of Chinese modernization is desirable. Representatives from all walks of life unanimously said that it is the right time to forge ahead in a new journey and struggle, and we should unite and struggle for building a socialist modern country in an all-round way and promoting the great rejuvenation of the Chinese nation under the guidance of the spirit of the 20th Party Congress.

　　Ke Xiaohai, representative of the 20th National Congress:I am very excited, and there is a kind of motivation that makes me feel anxious to return to my hometown, lead our party member people to work hard, and plan our rural revitalization industry, so that our people can really enjoy the dividends brought by the spirit of the 20th National Congress.

　　Wang Xiujie, representative of the 20th National Congress:I must, as the Supreme Leader General Secretary requested in Report to the 20th CPC National Congress, enhance my ability to think boldly and be good at fighting, and help the early realization of the goal of building a world-class science and technology power with more excellent scientific research achievements.

　　Chen Ziliang, representative of the 20th National Congress:After the meeting, let the spirit of the 20th Party Congress take root in the sub-branches, innovate and serve Guangdong-Hong Kong-Macao Greater Bay Area, Pilot Zone and Qianhai Free Trade Zone, and improve the quality and efficiency of manufacturing financial services.

　　Zhao Shiqing, representative of the 20th National Congress:In the future, the twin-city economic circle in Chengdu-Chongqing region will work together to build world-class advanced manufacturing clusters such as aerospace, rail transit and power generation equipment, and become an important growth pole for high-quality development in the country.

　　Ye Ling, representative of the 20th National Congress:In the future, we should improve the level of medical services, enhance the balance of medical resources, and protect the physical and mental health of the people.

　　Bai Mei, representative of the 20th National Congress:Next, we will focus on the concept of green, intelligent and low-carbon construction, and strive to create a beautiful and livable living space for the people.

　　Gersila &bull, the representative of the 20th National Congress; Rehati:We all ethnic groups will hold together like pomegranate seeds, make concerted efforts and work hard to create a better future, and continue to struggle for the goal of the second century under the leadership of the Party.

Bid for 350 thousand? Guangzhou Auto Show will be unveiled soon.

According to the previous news, Huawei will also launch a model between M7 and M9 to fill the gap in the market, that is, Wenjie M8. The M8 will be unveiled at the Guangzhou Auto Show in November, and recently the rendering of the car was exposed on the Internet.

This set of renderings comes from the appearance declaration of Celestial in China Patent Network. As the manufacturer of Jiejie automobile, Celestial announced the appearance patent drawing of the brand-new model at this time, so we judged that this automobile is Jiejie M8.

From the exterior view, the closed air intake grille of the new car has a ring-shaped light strip, which is the first time that the ring-shaped light strip element appeared in the car family of the car, which is completely different from the previous car series.

The new car uses a hidden door handle, and the lidar on the roof indicates that the new car will still provide Huawei ADS 3.0 advanced intelligent driving system. At the same time, on the left and right sides of the car body, there is an energy-supplementing cover plate, which means that the new car can be powered by oil and electricity and will provide extended-range power.

As for the price, the price of the M8 product in the world is positioned before M9, and the same price will be between 249,800 and 469,800. We predict that the price of the M8 product in the world will be 359,800 yuan, which is a better choice for car buyers who can’t meet the appearance design of M7 and reach the consumption level of M9 at a more reasonable price.

Wen | Deep pupil business, author | Chu Qingzhou, post | Deep pupil business

Is the future of online music as optimistic as some people in the industry expected? I’m afraid there’s a question mark.　

On March 22nd, Tencent Music announced its 2021Q4 and full-year financial report. Online music MAU decreased by 1% year-on-year, social entertainment MAU decreased by 21.5% year-on-year, and its net profit in 2021 decreased by 27% year-on-year. In the fourth quarter of 2021, net profit decreased by 55% year-on-year.　

In this context, the total revenue has further increased, and the performance highlight of paying users increasing by 20 million year-on-year is not enough. However, Tencent Music is the leading streaming music group in the world.　

Last April, Tencent Music changed coaches. I had expected some better changes in this company. But today, it has been nearly a year since Liang Zhu took over as CEO, and the situation facing the company is still hard to say optimistic.　

Tencent Music’s conference call further pointed out that the total revenue in the first quarter is expected to drop by about 15-17%, mainly based on the macro and competitive challenges faced by live broadcast.　

In the competition, how short videos impact the online music market has become an unavoidable problem in discussing the development of the industry.

Therefore, when ByteDance focused on the online music track, it brought an indescribable excitement to the whole market.　

On the bright side, after the exclusive copyright of online music was banned last year, copyright oauth2.0 is a general trend, which seems to be a great benefit to new players. At the same time, in recent years, under the devastating baptism of short videos to music culture, the old rules seem to have been broken.　

It is in this context that ByteDance first upgraded its music business to P1-level priority business, launched the Galaxy Ark music distribution business, and upgraded its musicians to serve as a hot Galaxy platform. Recently; Also officially launched the music APP "Soda Music".

The online music market, which has been silent for a long time, has great expectations from spoiling the game to entering the game.　

Can soda music bring great changes to music streaming media?　

At present, the discussion of this issue in the industry media focuses more on the "product innovation" of soda music.　

But what does online music business mean for ByteDance? Where is the real breaking point of byte music?　

In the view of Shentong Business, the "product model innovation" of soda music may not be the future of ByteDance. How to develop a new "business model" is the key to byte music and even the whole industry.　

As a matter of fact, the differences in product models that provide streaming music services are not enough to become competitive, and the competitiveness lies in the differences in content.Because of the great differences in personal music tastes and creations, there is no standardized solution.　

As far as the current situation of the industry is concerned, the copyright content will become the core problem that restricts the development of soda music for positioning streaming media services. This paper mainly analyzes the practical problems in the development of ByteDance’s music business:　

1. Can ByteDance pay the copyright owner a satisfactory consideration?

2. The exorbitant copyright transaction price in the current market is beyond the digestion (rather than affordability) of byte music business;

3. The music business cannot provide cash flow support for bytes in a short time.

　The July 24 penalty order has brought some hope to the industry, but the situation is not optimistic enough.— —Even in the so-called "post-exclusive copyright era", the core problem of high copyright cost is still difficult to break through.　

On the one hand, according to the industry news learned by Shentong Business,Many "all-round and open copyright negotiations" are stuck in the issue of "price", which is related to the existing interests of copyright owners and is difficult to promote.　

On the other hand, international music copyright investment mergers and acquisitions are frequent, which may further raise the global music copyright price in the later period.In the first four months of 2021, the global music acquisition and music library investment reached $7 billion, and the price of popular songs increased by 20-35 times, with Indian and China markets as the focus.　

It is worth noting that many transactions and authorizations of head copyright are split transactions, which will further increase the difficulty of "collecting stamps" copyright on streaming media platforms. Bob Dylan’s copyright transactions with a total price of about 500 million US dollars are distributed in Universal and Sony.

　In the abnormal copyright business, big record companies have too many negotiating advantages.　

According to the MRC report, in 2021, the proportion of recorded music released for more than 18 months on the American music streaming platform further increased from 66.4% in 2020 to 74.5%, and nearly three-quarters of it means — —

Without copyright, there would be no online music service, which is a heavy reality that ByteDance can’t avoid.

　On the other hand, the proportion of "music copyright in stock" has been greatly increased, and the streaming media broadcast volume of new songs is declining.Online music services have gained more older users, and young users have also shown their preference for old songs, which will provide a basis for the copyright value of "old songs".　

In a short period of time, the streaming music platform is rightThe dependence on "stock music copyright" will still drag down the normal development of the whole industry.— — ByteDance, a newcomer, needs to face this problem sooner or later.　

Last September, Late reported that since June 2021, Byte has invested no less than 1 billion yuan in music copyright. On the other hand, the strategy focuses on purchasing original songs and signing long-term cooperation with online celebrity Talent.　

But frankly speaking, 1 billion yuan is sufficient for the logic of byte purchase at that time, but it can only be said that it is a drop in the bucket for streaming media services.　

Needless to say, in the era of exclusive copyright, the content of a single head record company soared to the transaction price of 100 million; In contrast, in October last year, Blackstone injected $1 billion into the new Hipgnosis Fund for the acquisition of music rights.　

For Byte, the biggest problem is not how much money it can pay, but whether the cost of its copyright expenditure can be digested in its business development.　

Theoretically, after the July 24 penalty order, the "copyright mountain" of the music industry has changed from a market subject to the copyright market price itself. It is more realistic for copyright transactions to return to the long market negotiation and adjustment. On the market level, the current demand of domestic online music platforms for copyright owners to reduce prices is a trend deviation from the background of rising global music copyright costs — — The expectation of falling music copyright price is still not optimistic in the short term.　

At present, ByteDance has copyright cooperation with the three major record companies in the world, but its use scope is still limited to short videos and related extension services. For ByteDance, it is not the right time to trade the copyright of full-length head music.　

Let musicians stay in the Tik Tok system and let more mature musicians enter Tik Tok — — Perhaps it is the most appropriate goal for the development of byte music business at present.　

In recent years, the general mode of ByteDance’s new business is basically: first, as a traffic platform to undertake related advertising business, games, online education, e-commerce, and then directly enter the market at a suitable time.　

In the era of online video, music has always been the hottest field. Nowadays, more and more songs have become popular in Tik Tok, and the effectiveness of short videos in music communication has long been valued by streaming media platforms. Tencent Music and Netease Cloud Music are all trying to make efforts in the innovation and support of short video products.　

This means that,Musicians not only flow between music platforms, but also flow between short videos and music platforms.For music creators who became popular through Tik Tok and bilibili,The natural innovation and short popularity of short videos are the inherent limitations that restrict their development to more professional musicians.　

When the industrialized and more complete music platform invites short video musicians, the loss will inevitably occur on the short video platform.　

In fact, short video has become an important link in the modern music industry, such as the distribution service of Galaxy Ark, which is still a business closely linked with traditional streaming media. The Red Star River is nothing more than a musician’s version of the "Creator Support Program".

In addition, another key point is that, unlike the previous games, online education and e-commerce businesses,Online music business is not a business that can bring cash flow in a short time, which will affect Byte’s determination to invest in music to some extent.　

Expect the majority of C-end users to recharge their music experience, and look at ARPPU, where two domestic music giants are wandering below 10 yuan, and you will know that there is still a long way to go.　

Even in the film and television industry, which is highly dependent on incremental content, the high content cost is still difficult to be solved by self-control. For the music market based on "inventory copyright", the inequality of copyright transactions is almost a fateful problem.　

In the early years, the expansion of Tencent Music was based on the game of burning money, but in today’s Internet environment, whether for the music industry or ByteDance,Commercialization will be the top priority from the beginning.

For the massive traffic resources of bytes, the in-depth exploration of music business will gain more realistic benefits for byte music from streaming media platforms, copyright parties and advertisers. This means that in a short time, byte music will still be highly dependent on the Tik Tok system.

To put it simply, from the perspective of monetization, the return rate of games and e-commerce is higher, and within the limited traffic distribution, the resources that Tik Tok system can give to music business are insufficient. However, the failure to "de-Tik Tok" will also restrict the further independent development of its music business.

Compared with the original music business, the biggest change of soda music is not the innovation of product model, but the exploration of paid business model based on copyright content..　

At present, soda music has been launched on the paid membership system and digital album sales, and the membership price is low.　

In today’s huge byte business system, payment has always been a very lacking business model. Wukong question and answer, online education, etc. had the opportunity to go further in the payment model, but they have all been defeated; The byte game business, with reference to the development of Ali Linxi Entertainment, still needs breakthroughs in research and development and opportunities.　

However, the paid service of online music is really a choice with long payback period; Coupled with the purchase restriction of digital albums since last year, at present,The online music business income of the whole industry still only has the significance of equalizing the cost level.　

According to the conference call of Tencent Music Financial Report, it is expected that the online music business will break even at the operational level in 2022. This is enough to show the difficulty of making profits in online music business.　

The music industry is largely driven by streaming media, but direct sales to fans are the largest share of most artists’ income.Does the online music platform exploit musicians?　

Maybe not.　

The first financial report disclosed by Universal Music Group at the beginning of the month showed that in fiscal year 2021, the company’s revenue was 8.504 billion euros, an increase of 14.4% compared with 2020, and an increase of 17.0% at a fixed exchange rate. Operating profit reached 1.399 billion euros, a year-on-year increase of 15.4%.      

Subscription and streaming media revenue are still the main sources of performance of copyright giants such as Universal, and are increasing year by year.　

On a global scale, the contradiction between musicians and online music platforms is still fermenting, and more and more musicians try to bypass the music platform to release their works. In 2021, independent musicians earned $9.9 million on the musician website Bandzoogle.　

For ByteDance, who is at the forefront of the global social media wave, it is indeed the most appropriate way to combine the advantages of its creator ecology with the wave of independent music.　

In the process of ByteDance’s rapid growth to a new level of Internet in China, the "traffic advertising model" is almost the only pillar of its commercialization. In essence, ByteDance is still an "advertising behemoth". In recent years, the expansion of Byte to e-commerce, games and even corporate services all shows anxiety before the peak of traffic.　

The diversification of business models often points not only to the growth of business space, but also to the only way for enterprises to feel safe.　

The product model of soda music, to some extent, shows that Byte is not determined enough to develop the music business, but this may not be a bad thing.　

If you know enough about the online music business, you will know that the situation of a renewed war is unlikely to happen. The industry will still slide on the old road for a long time before the long-standing disadvantages are broken.　

Byte music is busy fighting left and right. Don’t expect too much for the time being.

On June 16th, in Lidong Street, Hong Kong, the regional flags of National Flag of the People’s Republic of China and Hong Kong Special Administrative Region fluttered in the wind. Xinhua News Agency reporter Li Gangshe

　　Xinhua News Agency, Hong Kong, June 26 (Reporter Wei Hua) There are still a few days to go before the 25th anniversary of Hong Kong’s return to the motherland, and a festive atmosphere has permeated the streets of Hong Kong. On Hong Kong Island, Kowloon and the New Territories, large and small celebration banners and posters dot the streets. At night, bundles of colorful lights illuminate the dark sky of the city.

　　"Celebrate the 25th anniversary of Hong Kong’s return to the motherland", "Celebrate the return of Hong Kong with one heart and create the future with peers" and "forge ahead for 25 years and join hands to embark on a new journey" … … No matter on the external walls of high-rise buildings, or on the lampposts on both sides of roads, or on the body of tinkling cars driving leisurely, a series of celebration slogans come into view, and a red flag is particularly bright against the blue sky and white clouds.

　　As night falls, strolling along the Avenue of Stars by the sea, we can see the poster light show performed by the skyscrapers, which makes the Victoria Harbour, which is already brightly lit, more colorful. Bundles of lights shoot into the sky, dancing with the rhythm of music, and complement each other with the continuous light belt. The lights are projected onto the water, and the Victoria Harbour seems to be covered with a colorful coat.

This is a lantern shot in Tsuen Wan, Hong Kong on June 25th. Xinhua News Agency reporter Binghui Lu photo

　　Lidong Street is a pedestrian street located in Wan Chai, Hong Kong Island. The 200-meter-long street gathers many shops such as restaurants, teahouses and hand-run shops. With the approach of the anniversary of the reunification, red has become the main color of Lidong Street. The flag array composed of national flags and regional flags hangs high in the atrium, swaying gently with the wind, and the scene is spectacular, attracting passers-by to stop and watch.

　　Li Wenlong, the contact person of various associations in Wan Chai District, told reporters that the idea of building a "flag sea" in Lidong Street has long existed, and this plan has also been strongly supported by merchants. In addition, they will also light up special lighting to show Hong Kong’s multiculturalism near Wan Chai Waterfront Park and Victoria Park to welcome the anniversary of the reunification with the public.

On June 23rd, a sailboat hung a banner to celebrate the 25th anniversary of Hong Kong’s return to the motherland and sailed in Victoria Harbour. Xinhua News Agency reporter Binghui Lu photo

　　A red sailboat "docked" at a lawn in front of the North Point Meeting. This sailboat is about 7.5 meters long, and the words "Celebrating the 25th anniversary of Hong Kong’s return to the motherland" are printed on three red sails.

　　Li Shaorong, secretary-general of the Hong Kong Eastern District Association, said: "The Hong Kong SAR has been established for 25 years, and this year is a new starting point. It is a blessing for us to build a sailboat and hope that Hong Kong will get better and better in the future. "

　　In yuen long merchants association secondary school, more than 250 teachers and students from 25 schools are creating large-scale murals. According to Lin Bizhu, vice chairman of the Yuen Long Literature and Art Association, the mural, which is more than 30 meters long, was created by teachers, students and volunteers at school and will be opened to the public on the 28th.

　　It is reported that this mural will depict the dream home in the author’s mind from many aspects, such as the feelings of home country, the characteristics of Hong Kong, the people’s Qi Xin’s anti-epidemic and people’s livelihood, so that the people can feel the feelings of the community and celebrate the 25th anniversary of Hong Kong’s return to the motherland.

　　[XCAR domestic new car original]

　　Recently, FAW-Volkswagen Audi officially announced that the 2017 Audi A6L was officially launched. The new car has launched a total of eight models.The price range is 418,800 yuan to 746,000 yuan.. The configuration and body color of the new car have been slightly adjusted, and "flying blue" has been added to further meet the personalized customization needs.

　　After reading the main points, this article is half finished:

　　1. Add "Flying Blue" body color to further meet the personalized customization requirements.

　　2.8 models are equipped with Audi smart phone interface, which brings more convenient in-vehicle interactive experience.

　　3. The configuration is further upgraded, and the power remains unchanged.

　　The 2017 Audi A6L is not much different from the current models in appearance, but the biggest attraction is the newly added "flying blue" body color, which is also Audi’s further practice of "color car strategy" in order to satisfy users’ personalization and personalization.

　　In addition to the new body color, the configuration is another highlight of the new car. All eight models of the 2017 Audi A6L are equipped with Audi smart phone interfaces, and the functions of receiving and calling, sending and receiving text messages, map navigation, playing music, etc. are realized through Apple CarPlay in-vehicle system, which improves convenience and ensures safety.

　　In addition, Mileno leather, panoramic sunroof, LED headlights, comfort keys and other configurations are also installed in all levels of Audi A6L 2017 models, which greatly improves the sense of quality and driving comfort.

　　In terms of power, the 2017 Audi A6L has not changed compared with the current models on sale, and still uses the current power mix. The TFSI model is equipped with a 1.8TFSI engine with a maximum output of 140kW, matching a 7-speed dual-clutch gearbox; The 30 FSI model is equipped with a 2.5L V6 naturally aspirated engine with a maximum output of 150kW, which is matched with a CVT gearbox. The 45 TFSI quattro and 50 TFSI quattro models are equipped with a 3.0T supercharged engine. The maximum power of the low power version is 200kW, and the high power is 245kW. The matching transmission systems are all 7-speed dual-clutch gearboxes.

　　Editor’s comment:The 2017 Audi A6L has hardly changed in appearance and interior, but the biggest attraction is the overall improvement in configuration, and the new "flying blue" body color also proves that Audi is practicing the "color car strategy", which is undoubtedly good for car owners.

Related content review:

Since its debut, FAW-Volkswagen B9 has quickly won enthusiastic response from the market with its diversified configuration options, especially its 1.5T high-efficiency power system, which shows more outstanding performance compared with the one launched in the same period, and has become the first choice in the hearts of many consumers. So, what remarkable changes has this Magotan B9 brought? How impressive is its actual performance? Let’s explore together. Magotan B9 also performs well in sound insulation, and its body structure and the use of sound insulation materials effectively isolate the noise inside the car. Both urban driving and high-speed cruising can provide drivers and passengers with a quieter ride environment. In contrast, Passat Pro’s sound insulation effect is slightly insufficient.

Body size comparison, performance of Magotan B9

The body size of Magotan B9 is 4990*1854*1487mm, and the wheelbase is 2871mm. Compared with the old models, the size of Magotan B9 is a big circle, which belongs to the mainstream level in the same class, and the interior space has also been greatly improved.

Larger air intake grille and exquisite chrome decoration

On the front face, the new Magotan B9 adopts a larger air intake grille design, and the chrome decoration also highlights the exquisiteness of the vehicle, which is closely connected with the whole China Net. The diversion grooves and fog lamps on both sides of the bottom form a sports kit, which is also the difference between the Magotan B9 and the old models. In addition, the front enclosure is decorated with a honeycomb grid and a diffuser is designed to enhance the sense of movement of the vehicle. Coming to the side of the car body, the new Magotan B9 is not much different from the design of the old models in terms of lines. The sharp waistline runs from the front of the car to the rear of the car, lengthening the visual effect of the vehicle. The side skirt is decorated with chrome plating, so you don’t have to worry about bumping when the vehicle is driving in bad road conditions. In terms of the rear end, the Magotan B9 model has not changed much, and the penetrating taillight components have high recognition after lighting. The rear enclosure is also designed in a sporty way to show the difference between Magotan B9. The rear enclosure is decorated with chrome, and the diffuser decoration is designed in the middle, and the exhaust pipe decoration is cancelled.

Central control led by big screen, analysis of new Magotan B9 configuration.

After arriving in the car, the interior design of Magotan B9 hasn’t changed much, but the details have been adjusted. The automatic comfort type and the automatic enterprising type adopt an 8-inch central control screen, while the automatic enjoyment type and the automatic luxury type adopt a 9.2-inch central control screen. Unfortunately, the wireless charging of the mobile phone is changed to optional. A penetrating air outlet is added to the center console to enhance the sense of interior grade, and a roller shutter is also added to the cup holder area, with little change in other aspects. The steering wheel adopts a flat-bottomed design, which increases the sports atmosphere of the interior. Magotan B9 comes standard with tire pressure reminder, cruise control, automatic parking, uphill assist, engine start and stop, LED daytime running lights, automatic air conditioning, rear seat air outlet, temperature zone control, heating, electric folding, automatic folding after locking, etc. As a joint venture medium-sized car, this configuration is relatively rich.

Strong performance of 1.5T and 2.0T engines.

Magotan B9 is equipped with 1.5T and 2.0T engines, matching with a 7-speed dual-clutch gearbox. Among them, the 2.0T turbocharged four-cylinder engine has a maximum power of 220 HP and a peak torque of 350 Nm. Equipped with a 7-speed wet dual-clutch gearbox, it provides four driving modes: economy, comfort, sports and personalization to meet different driving needs. The official acceleration time of 100 kilometers is 7.4 seconds, while the comprehensive fuel consumption of WLTC is only 6.71L/100km, which shows excellent performance and low fuel consumption. Therefore, the overall power and acceleration feeling of Magotan B9 is still excellent. In addition, the comprehensive fuel consumption of the 1.5T model is 5.85 liters per 100 kilometers, which has more obvious advantages in fuel economy.

Generally speaking, this car is still very good. MagotanB9 and Magotan B9 are national family cars. The new generation of Magotan B9, which has just been listed, seems to stand out from the crowd. The novel design and larger interior space also make it a little fresh. Of course, Magotan B9 still has the aura of "national sedan", which is probably the only place where Magotan B9 is higher than other models. What do you think of this car? Some netizens teased: There is no national sedan outside Magotan B9.