Ma Jia is a teacher majoring in mathematics in a university in Beijing. This summer, he enrolled his daughter Ma Lu in a 12-day math extracurricular class. "In her daughter’s words, the most difficult questions in the extracurricular class are also simpler than the simplest ones she usually does at school." However, Ma Jia still insisted on letting her daughter go to this extracurricular class. "The mathematics learned at school is too difficult, so let the children find the confidence to do the problem here."

　　Ma Lu is studying in a good middle school, and the second day of junior high school is about to begin. This school is yearning for many parents because of its "difficult study" and "good grades in the senior high school entrance examination".

　　While attending classes in Ma Lu, in the adjacent classroom, Tao Qian, who just finished "Xiaoshengchu", was also attending math classes. "Many parents told me that math in primary schools is too simple. If I don’t study in the summer vacation, I can’t keep up with school." Tao Qian’s mother told the reporter of China Youth Daily and China Youth Network.

　　Same math, different troubles.

　　In fact, the troubles brought by mathematics to Chinese people in these years are by no means just these.

　　A few years ago, at the craziest time of choosing a school in junior high school, Olympiad was the most powerful "weapon" in choosing a school, so that many children were miserable when they learned it.

　　Later, the Olympiad became a "monster" and was banned again and again. Mathematics was also in the voice of reducing the burden and has been reducing the difficulty.

　　What followed was that China students’ scenery in the International Mathematical Olympiad was no longer there, and the champion who had won for many years was lost for four years.

　　Just as people questioned whether the difficulty of mathematics had dropped too much, just after the college entrance examination and senior high school entrance examination this year, there were media reports that the candidates were crying outside the examination room because the questions were too difficult.

　　Is mathematics difficult or easy? Should mathematics be more difficult or easier?

　　Some people say that China’s mathematics education has been swinging in recent years, and this swing seems to be unique to China: when a group of people shout "too easy", we seem to think that mathematics is easy and should be more difficult; When another group of people shouted "It’s too difficult", we seemed to think that mathematics was difficult and were busy reducing the difficulty.

　　On July 12th this year, the Ministry of Science and Technology, the Ministry of Education, the Chinese Academy of Sciences and the Natural Science Foundation of China jointly issued the "Work Plan on Strengthening Mathematical Science Research" (hereinafter referred to as the "Plan"), calling for strengthening mathematical science research and continuously and stably supporting basic mathematical science.

　　It is mentioned in the Plan that the strength of mathematics often affects the strength of a country, and almost all major discoveries are related to the development and progress of mathematics, which has become an indispensable and important support in the fields of aerospace, national defense security, biomedicine, information, energy, ocean, artificial intelligence, advanced manufacturing and so on.

　　The release of the document has played a decisive role in mathematics teaching, and some essential problems should be discussed more fully: how should mathematics education in primary and secondary schools develop? Can the swing from easy to difficult stop? The reporter of China Youth Daily and China Youth Network recently interviewed many experts in the industry, trying to make a more rational analysis of the current mathematics education in primary and secondary schools.

　　"shallow enough to make people want to cry"

　　Primary school mathematics is caught in the form of operation and visualization.

　　"I always emphasize that primary school mathematics must not be too operational and intuitive, and students should learn to think and recall problems." Liu Jiaxia, dean of the School of Primary Education of Beijing Institute of Education, said.

　　At one time, mathematics education in primary and secondary schools in China was famous for its difficulty. Many people may still remember the classic example: when an American adult is asked what 7×8 is, they will be very embarrassed to answer, "I’ll look for a calculator." And the same question, China grade two or three primary school students will basically blurt out.

　　While people are proud of China’s children’s solid mathematical foundation, they are also thinking about how memorizing the multiplication table of 1999 can really help a child’s mathematical study.

　　Some experts pointed out that mathematics learning should go through romantic period, accurate period and comprehensive period, while primary school learning is in romantic period, so that children can play and go to school.

　　As a result, in many places, primary school mathematics has not only increased the content of practical operation, but also the exams in the lower grades of primary schools have become a "music test". Many years ago, the exercises such as oral arithmetic competition and calculating the standard for 100 days have become rare.

　　"But in fact, this ‘ Play and learn ’ It is a higher realm, and the requirements for teachers are higher. " Liu Jiaxia said that not all grades of study must be ‘ Play and learn ’ , and not all knowledge is suitable for ‘ Play and learn ’ . Especially in the middle and senior grades of primary schools, we should not only operate and be intuitive, but also have reasoning, and some rational methods and training should keep up. "Although it is necessary for middle schools to reflect on refining the law after doing the questions, there will be difficulties in the connection of middle schools if there is no relevant training at all in the primary school stage."

　　Not long ago, there was a post on the Internet that caused a heated discussion. A teacher left homework in the parents’ WeChat group, saying: One of the math homework in the evening is hundreds of millions of grains of rice, so parents can urge their students to finish it and take it to school in food bags the next day. The group of parents immediately exploded. Some said, "If one grain counts, it will take a year." Some said, "Is this a brain teaser?" Others asked, "How can I get to school tomorrow?".

　　Although the case of hundreds of millions of grains of rice is too wonderful, the situation of being too formal and operating for the sake of operation can be seen everywhere in today’s primary school mathematics classroom.

　　Teacher Liu Jiaxia introduced that once she went to a division class in primary school. The example given by the teacher in class is 24÷2, which means that 24 is divided into two parts on average. How to divide it? The teacher led the students to divide the sticks, first one by one, then two by two, and then continue to divide them. "If you are a sophomore, this division is still meaningful, but the real difficulty in this class is the vertical division. This division is completely for the sake of division and operation." Liu Jiaxia said that the teacher should directly present: "two bundles of four", two bundles are two tens, and there are four left, and divide the "two bundles of four" equally. At this time, the children should be led to discuss why they should be divided into high positions first (that is, "bundles"), and then the high positions will be divided into low positions.

　　"Elementary school mathematics is so shallow that people want to cry." A primary school math teacher said that sometimes it is even required to teach students no more than two steps to solve problems.

　　Teacher Liu Jiaxia introduced that primary school students often use the "staring method" to solve problems: there is no need to draw pictures, discuss or question, and the answer is unique. There are only two steps at most, and you can know the answer by staring. "In fact, primary school mathematics should be easier to test, but it is slightly more difficult to learn. The difficulty is not to increase the difficulty of knowledge, but to expand students’ knowledge, to be more reasonable, and to tell the stories behind mathematics knowledge." Liu Jiaxia said, but now there is too much emphasis on operation and intuition, which makes many primary school math classes like teachers coaxing children to play.

　　不过有时候也不仅是老师哄着学生玩，学生也哄着老师玩。

　　“我们在实际教学中还有一个矛盾。”北京某小学的数学牛老师说，学习内容虽然简单，但是对老师的课堂教学过程还要求多样化。“我们经常在课堂上问：孩子们谁还有别的方法？谁还有问题？但这其实低估了孩子的智商，学习内容这么简单还能有多少方法？还能提出多少问题？”牛老师说，久而久之，学生们便配合着老师一起演。

　　老师哄着学生、学生哄着老师，学校里的学习氛围变得轻松了，这种轻松既无法满足聪明孩子的求知欲，同时也无法满足中国家长“不输在起跑线上”的期望，于是“不满足”的家长带着“吃不饱”的孩子进了课外班。

　　初一学初二的课程

　　超前学让中学数学陷入刷题的汪洋大海

　　小学阶段的数学太容易了，浪费了学生的智力。那么，中学呢？

　　有人说在中国最苦的学生就是中学生，因此最应该给中学生减负。

　　Many people feel that it is difficult to learn, so the burden is heavy, so to reduce the burden, we should reduce the difficulty. "There is actually no relationship between burden reduction and difficulty." Professor Zhao Xuezhi from the School of Mathematical Sciences of Capital Normal University said.

　　Today, great changes have taken place in the content of mathematics learning, and at the same time, the methods of mathematics have also changed. This change itself may bring a burden to students. "For example, we used to use derivation to do geometry problems, but now we will use vectors." Zhao Xuezhi said that vector has been debated by math teachers since the day it was introduced. Many people think that the introduction of vector destroys the joy that geometry brings to students when they finally draw a wonderful auxiliary line after trying to break their heads. Others regard the introduction of vectors as evidence that mathematics has reduced the difficulty.

　　"In fact, it is difficult to make a simple summary with difficulty." Zhao Xuezhi said that just like walking the same road, people used to walk, but later they changed to take a bus. Originally, walking and taking a bus would not add extra burden to people. But if you go out for a while and then drive back, then go and drive again, the burden will be heavy.

　　Experts pointed out that these problems encountered in the development of mathematics will disappear with the skilled use of tools and methods. In middle school, what really causes students’ heavy burden of mathematics learning is not the difficulty, but the advance — — That is to say, when teachers and students are not ready, they are in a hurry to catch up with the progress, which often causes teachers not to pay attention to the teaching process, while students are eating raw rice.

　　Ma Lu, who started school in Grade Two, began to learn the content of Grade Two in the next semester of Grade One. Ma Lu said that just because what she learned in school was fast and difficult, she had to "return to the furnace" in the extracurricular class during the summer vacation.

　　Learning ahead of time has become a very common phenomenon in middle school mathematics learning.

　　What knowledge is learned at what age is suitable for students’ cognitive characteristics at this stage. Learning ahead means that what they have learned is beyond students’ cognitive ability. In order to let students master knowledge, teachers usually practice a lot.

　　"Let’s take a simple example to see the relationship between learning ahead and the burden." Professor Zhao Xuezhi said that if we teach at an age consistent with students’ cognitive level, we only need to make it clear that 2 is bigger than 1, and then students can draw countless groups of comparisons by analogy. However, if students learn ahead of time, they can’t understand the relationship between comparisons. In order to let students master this knowledge, teachers will let students remember that 2 is bigger than 1, 3 is bigger than 2, and 4 is bigger than 3 … … "Exhausted and remember, this process is a process of massive practice. Can the burden on students be small?"

　　在这个过程中，数学教学培养的是学生的记忆力，而不是推断力。“数学的学习关键是掌握了原理，然后举一反三，而不在于你记住了哪些具体的知识。”赵学志说。

　　但是，在当前的很多中学，中考和高考分数仍然是教学的主要奋斗目标，在这种前提下老师们不是以更多的精力引导学生进行更多的思考，而是总结题型，追求题型的全覆盖，进而把学生扔进刷题的汪洋大海。学生的思辨能力、推理能力自然无法得到很好的训练。

　　今年高考之后，考生们被“难哭了一片”，很多人不禁怀疑：难道数学的难度又要提高了吗？其实，高考数学科目刚刚结束，教育部考试中心的命题专家就指出，2019年的数学试卷，在难度、区分度上都与前两年相当，只是更加强调考查学生的理性思维能力，综合运用数学思维方法分析问题、解决问题的能力。

　　The proposition expert specifically mentioned the Venus that made the candidates "frightened" and pointed out that this question is not to be difficult for students, but to "explore the beauty of the golden section of the human body and integrate aesthetic education into mathematics education." When the candidates calmed down and looked at this "Venus" again, they finally understood that "Venus" was only a narrative way of the topic, and the real mathematical knowledge had probably been learned in the sixth grade of primary school.

　　The difficulty of the college entrance examination has not increased, but the flexibility has increased, and the students who are tired of brushing the questions are at a loss.

　　Many experts pointed out that there is nothing wrong with the reform direction of mathematics education, and there is nothing wrong with reducing students’ burden. The crux of the problem is that professional things have not been entrusted to professional people.

　　An expert said that people will always mention the difficulty coefficient now, but in fact, the difficulty coefficient is an indicator of post-verification, and it is a monitoring indicator for the education management department to maintain the stability of the exam for a long time. "We don’t need to monitor the difficulty coefficient like monitoring blood sugar at all." Zhao Xuezhi said that the whole society and even ordinary people are concerned about talking about this coefficient, which can only increase anxiety, and it is easy to misread the changes of numbers, which in turn leads to unnecessary misunderstanding of mathematics education.

　　An expert suggested that the reform should be handed over to the education management department and teachers should be liberated from daily affairs, so that the mathematics classroom can return to rationality and mathematics can return to its original appearance. (Reporter Fan Weichen)

　　(At the request of the interviewee, Ma Jia, Ma Lu and Tao Qian are all pseudonyms.)

　　　 Bubble net Audio Channel on June 6th. From the birth of the first innovative 2.1 speaker PCWorks 2.1 to now, the multimedia speaker industry in China has developed for more than ten years. It can be said that while people are demanding more and more sound, they are also very picky about the appearance of products. Wood veneer, piano paint, wire drawing and other technologies are integrated into the products, resulting in a variety of design styles.

　　　 Note: The "domestic" mentioned by the author in the title refers to the domestic multimedia speaker market, not domestic brands, and does not include high-end audio.

Innovating the first 2.1 speaker PCWorks 2.1

◎ Tips

　　　 PCWorks was originally a subsidiary of Creative in the United States, a sub-brand of multimedia speakers of CambrIDE SoundWorks, a famous Hi-Fi factory. PCWorks speakers were designed by the Emmy Award winner, a world audio authority, and entered the China market in 1997. At that time, PCWorks 2.1 was the first to introduce the concept of X.1 speakers, and the application of independent subwoofers greatly improved the sound quality of speakers.

　　　 In these years, how many products have left a deep impression on us with novel designs? If you want to know the answer, let’s take a look at the most beautiful speakers selected by the author in the domestic multimedia speaker market.

● Generation V6cs

　　　 Appearance innovation: ★★★★
　　　 Word of mouth evaluation: ★★★★★
　　　 Comprehensive evaluation: ★★★★☆.

　　　 Generation V6cs, this speaker impacted the domestic multimedia speaker market at the price of around 500 yuan in 2005, which brought unprecedented pressure to 2.1 speakers. Its unique styling design and excellent sound quality performance have so far made many users forget it.

Generation V6cs

Generation V6cs

　　　 The subwoofer of this era V6cs speaker is the highlight of this speaker. The front panel of the subwoofer is designed with a butterfly-shaped metal baffle and is convex. Inside the subwoofer is a 6-inch long-stroke bass unit, and there is an orange power lamp below, which can emit faint light through the front baffle to make the finishing touch.

　　　 In terms of satellite box, this speaker uses a 3-inch full-frequency antimagnetic unit, which was a model that was used more in the generation of speakers at that time. There is also a passive unit behind the satellite box, which lays the foundation for improving the overall sound quality.

● Grand Pole A6

　　　 Appearance innovation: ★★★★★
　　　 Word of mouth evaluation: ★★★★★
　　　 Comprehensive evaluation: ★★★★★

　　　 In the early years, Taiji Dian was also a leader in the multimedia speaker market in China. Later, with the development, they gradually moved closer to the professional field and separated from the ordinary consumer groups. However, we have to admit the success of the A6 2.1 multimedia speaker of Dajidian.

Dajidian A6

　　　 The A6 speaker of this grand classic adopts the design of vacuum tube preamplifier, which satisfies the users who have high requirements on dynamics and sound quality. From the modeling point of view, it is even better than the previous generation V6cs, with a unique metal panel and a black piano paint box on both sides, all of which make the Grand Pole A6 not lose to any 2.1 multimedia speaker sold at that time.

　　　 In addition to the characteristics of half the multimedia speakers, we can see a unique feature in this grand classic A6, that is, there is a control called "phase switch" on the back of the speaker, which can only be seen on high-end audio. However, for the first time, Taiji Dian introduced this concept into multimedia speakers, which inadvertently became the focus at that time.

● hivi T120

　　　 Appearance innovation: ★★★★★
　　　 Word of mouth evaluation: ★★★★★☆.
　　　 Comprehensive evaluation: ★★★★★☆.

　　　 Hivi can be said to enjoy a high evaluation in the domestic multimedia speaker industry, and is also sought after by HiFi people. In hivi 2.1 speaker products, it must be T120 to talk about "looks". At that time, it seemed that the triangular section panel design was the focus of attention unconsciously.

Hivi T120

　　　 Hivi T120 speaker was priced at more than 900 yuan when it was listed at that time, and the overall workmanship and sound quality of the speaker were unquestionable, which was well received by consumers. The innovative triangular panel design with a piano paint box makes people have to admire hivi’s strength in speaker design and production. In the follow-up products, we can still see similar designs, such as hivi’s T200 series.

　　　 It is understood that the total output power of hivi T120 speakers can reach 120W, which is very rare in the current 2.1 speakers. Its materials are unambiguous, and four LM 1875 integrated power amplifiers guarantee its excellent sound quality. In terms of units, hivi T120 adopts F6BN bass unit and M3N full-frequency unit, and the overall performance is absolutely shocking. It can be said that the launch of this T120 speaker occupied an absolute dominant position at that time, and many people are still using it.

● hivi M20W

　　　 Appearance innovation: ★★★★☆.
　　　 Word of mouth evaluation: ★★★★★
　　　 Comprehensive evaluation: ★★★★★

　　　 We have to admire hivi’s strength in product design. At that time, this M20W conquered many users with the shape of "small waist drum". Its successor, M20W(08) version, was modified in the line control and bass unit, and was immediately welcomed by many users after its launch, becoming one of the best-selling 2.1 multimedia speakers at that time.

Hivi M20W

Hivi M20W(08)

　　　 The appearance of the M-20W is still the classical and luxurious style that hivi insists on. It is made of bordeaux logs with elegant black piano paint on the top and a black front panel with hivi LOGO. The unique shape of the box makes it look like three semicircular chocolate cakes, which is very attractive. M-20W’s two satellite speakers use hivi’s 3-inch full-band antimagnetic speaker unit, which has quite good sound effect, clean and clear high frequency, and soft voice without losing density. The subwoofer is a professional 6-inch long-stroke high-power speaker unit in hivi, and its low-frequency performance is strong and thick.

● Rambler M3

　　　 Appearance innovation: ★★★★★☆.
　　　 Word of mouth evaluation: ★★★ ☆.
　　　 Comprehensive evaluation: ★★★★★

　　　 Just finished the "small waist drum" in front of hivi, let’s take a look at the M3 of Rambler. It can be said that it is a breakthrough and innovative design with the "barrel" type, and it is known as the "small steel gun". It quickly became popular with its novel and unique reality, but the most controversial thing at that time was its sound quality performance.

Rambler M3

Rambler M3 Plus

　　　 Rambler M3 adopts aluminum metal tube subwoofer and is equipped with high-power aluminum voice coil, which can effectively prevent resonance. It has built-in OLC power amplifier, which can produce strong bass effect. The high-pitched unit of the satellite box adopts a special aluminum diaphragm and a 1.5-inch paper basin, and all units are made of high-performance NdFeB magnetic steel, which can effectively reduce distortion. This rambler M3 is still selling well, and its follow-up product M3 Plus also landed in Zhongguancun not long ago, and the recruits and veterans fought together on the battlefield.

● Mai Bo A-6351

　　　 Appearance innovation: ★★★★★☆.
　　　 Word of mouth evaluation: ★★★ ☆.
　　　 Comprehensive evaluation: ★★★★★

　　　 Mai Bo’s A-6351 speaker can be said to have stood the test since it went on the market. It has persisted under the pressure of people’s evaluation such as "imitation" and "cloning", which proves its success. At present, we can still buy this speaker at a price less than that of 500 yuan, which can really be called "being old and strong".

Mai Bo A-6351

　　　 This speaker adopts 2.1+1 structure, all of which are transparent except the independent power amplifier, and the viewing degree is extremely high. The subwoofer uses a 5.25-inch subwoofer. The transparent shell is like a cover, with an upward inverter tube in the middle and four transparent legs at the bottom. The bass unit is designed to boost the ground, and the saturation and intensity of low frequency are not bad, and the performance is vigorous and strong. The satellite box uses a 2.5-inch medium-high frequency speaker unit, and the overall output power of the speaker is 44W.

● Innovative I-Trigger-3600

　　　 Appearance innovation: ★★★★★☆.
　　　 Word of mouth evaluation: ★★★ ☆.
　　　 Comprehensive evaluation: ★★★★★

　　　 Speaking of the innovative I-Trigger-3600 speaker, we have to mention its satellite box design. Although the three units of the satellite box are not so novel today, it really left a deep impression on consumers at that time.

Innovation I-trigger-3600

Innovation I-trigger-5600

　　　　Then innovation seized this selling point and launched a 5.1-channel speaker with 16 units-I-Trigger-5600. The innovative I-Trigue series speakers use titanium alloy units different from traditional speakers. This unit is small in size, and the sound quality is unambiguous. In addition, the unique design of its box structure makes the small speakers also emit quite a sense of bass.

　　　 Good sound quality and outstanding modeling at that time laid the foundation for the innovation of I-Trigger-3600. Even now, it can still compete with the 2.1 multimedia speakers on the market.

Write at the end.

　　　 Well, the above are the seven 2.1 speakers with the most beautiful designs selected by the author in the domestic multimedia speaker market. Here, we can find that most speaker manufacturers have launched follow-up products due to the success of their products. Although some have withdrawn from the historical stage, some can still be seen in the market today. Anyway, their glory is worth remembering forever. <

1905 movie network news The first female film "Half the Sky" produced by Jia Zhangke and co-produced by BRICS countries will land in the national cinema on May 10th. The film tells stories about women in five different countries and backgrounds through five short films with different styles and characteristics. It not only redefines women’s strength, but also highlights women’s social and family values. The day before the release, the secrets of the four highlights of the film were revealed to the audience in advance.

　

Aspect 1: BRICS countries cooperate again to present wonderful stories.

The film "Half the Sky" shows the unique folk customs of each country through five short stories. For example, the traditional food "jiaozi" representing China families, the new trend of Russian young people communicating through dating websites and the daily life of traditional Indian families. Among them, actors Wang Luodan and Liu Bei play a mother and daughter in China’s jiaozi, showing the career worries of professional women and the life troubles of housewives one by one.

Aspect 2: Pay attention to the global hot topic "Online dating" and lead a heated discussion.

"Half the Sky" presents the common problems of female groups with five stories with different styles but equally wonderful. The film presents hot topics of global concern in recent years, such as South African female athletes being suspected of their gender, and Russia’s online dating has become a common practice but "seeing death". At the same time, China, Brazil and India all focus on the family, from housewives and professional women to family of origin’s injury and infatuation. Different storylines resonate with different audiences: "South African articles make people feel deeply, and gender can’t restrict us from doing anything. Women can also have strength and willpower beyond men." "When you questioned that women didn’t make money for their families, you didn’t expect that they created value far higher than money."

　

Aspect 3: picturesque, a wonderful trip with multi-cultural integration

The distinctive film styles and pictures in Half the Sky are a highlight. jiaozi is soft and warm, which makes the audience feel at home. "Online Lover" is colorful, and the color matching of the green grass red skirt is passionate and unrestrained, presenting a Russian village like an oil painting version &hellip; &hellip; The five female directors also incorporated their unique cultural customs into the film, showing the unique social environment and women’s status of each country while the film plot developed, bringing the audience a wonderful international trip.

　

Aspect 4: Assembling international outstanding female directors and focusing on "half the sky"

"Half the Sky" was directed by creative female film directors from China, Russian, Indian, Brazil and South Africa. China director Liu Yulin has been selected for Berlin Film Festival, Busan Film Festival, Taiwan Golden Horse Award and many other domestic and foreign film festivals. The film independently directed by Brazilian director daniela thomas was selected as the grand view unit of the 2017 Berlin Film Festival. The works of Russian director Elizabethan Stishova and South African director Sarah Blanck have been shortlisted for several international film festivals. It is worth mentioning that the Indian short film "Mom’s Holiday" was created by the team, and the director Ashwini Yiye Tiwari was voted as one of the most influential women in India by Indian magazines.

The film "Half the Sky" will land in the national cinema before Mother’s Day on May 10th.

　　But said it would cooperate with the government to legislate.

　　Eight ministries and commissions, including the State Bureau of Surveying and Mapping, the Ministry of Foreign Affairs, the Ministry of Public Security, the Ministry of Industry and Information Technology, the State Administration for Industry and Commerce, the General Administration of Press and Publication, the Information Office, and the Secrecy Bureau, joined hands to launch a special campaign nationwide for the first time. It is reported that this action began in April and will last until the end of the year. Google Maps, the difficulty of rectification named by experts, claimed that it was very wrong, and said that the current laws and regulations on Internet maps in China are blind spots, but it will cooperate with the government to do a good job in legislation.

　　The problem of errors, omissions and secrets of Internet maps is prominent.

　　Min Yiren, deputy director of the State Bureau of Surveying and Mapping, said in an interview that at present, the problems existing in Internet maps are mainly manifested in the following aspects: first, marking a large part of China’s territory abroad in map representation; Second, it omitted to draw important islands such as South China Sea Islands, Diaoyu Islands and chiwei yu. Third, Taiwan Province, our territory, is represented as an independent country or Taiwan Province Island is omitted; The fourth is to draw the administrative boundaries of our country by mistake and publish important geographical indication information without authorization; The fifth is to mark some sensitive, undisclosed and even related information involving state secrets on the map.

　　By searching keywords on many domestic and foreign websites that provide China map search, the reporter found that these websites all have the problem of marking the location of geographic information, and marked some sensitive, not open and even related information involving China’s secrets on the map. On a website called "China Emergency Network" (emss.cn), there is a schematic diagram of more than 300 emergency centers in China on its self-made emergency map of China. However, this map has wrongly drawn China’s border line, and has drawn a large part of China’s territory abroad.

　　Relevant persons from the State Bureau of Surveying and Mapping said that because the network map is in a dynamic form, it is updated quickly, and the websites copy and upload each other, so the problems existing in the network map are not only common, but also spread quickly and have a wide range of influence.

　　The lack of supervision of servers is a problem.

　　Why are there so many "problem maps" on the Internet? Li Yongxiong, director of the Department of Surveying and Mapping Achievements Management and Application of the State Bureau of Surveying and Mapping, believes that one of the reasons is to make and upload the server at will. "At present, only a few maps published on the official website of the Olympic Games have been audited by the administrative department of surveying and mapping. Internet maps that violate laws and regulations are widespread. " He said.

　　According to him, at present, many geographic information service enterprises draw electronic maps of catering and tourism services through GPS locators without the qualification of surveying and mapping. "This kind of electronic map made by" surveying and mapping by the whole people "is not only rough, but also full of mistakes. It is also possible to mark some geographical information involving state secrets. " Li Yongxiong said.

　　A spokesman for Google China said that the basic geographic data sources of Google Maps were obtained from units with official surveying and mapping qualifications. Some experts pointed out that it is a difficult point to rectify a commercial website that provides map services like Google, whose server is abroad, if there is a "problem map".

　　However, the reporter saw on Google and other websites that users can indeed modify and upload map-related place names, building names and other information at will, and advertise their own business.

　　Internet map market oligopoly

　　Min Yiren, deputy director of the State Bureau of Surveying and Mapping, believes that errors in Internet maps not only harm the interests of consumers, but also harm the interests of the state. He said: "Internet map is also the main form of national territory, and the wrong national territory is easy to cause our diplomatic passivity." For this view, Google China does not agree-Google China insists that the legislation on Internet maps in China is still in progress, and there is no clear legal provision on what is illegal, so the special governance action itself lacks a legal basis.

　　"In fact, relevant government leaders and staff often come to Google to discuss the details of how to formulate Internet map regulations. The development of the Internet is often ahead of the law. " A spokesman for Google China said. However, several other big Internet map providers are reluctant to express their views on this matter.

　　There are reasons behind Google China’s high-profile refutation of the special governance actions of the State Bureau of Surveying and Mapping, the Ministry of Foreign Affairs, the Ministry of Public Security and the Ministry of Industry and Information Technology. According to a reporter’s investigation, Google China purchased geographic data from Beijing Tumeng Technology Co., Ltd. The company not only has the ICP license "Jing ICP030699" for Internet content operation, but also has the map approval number of electronic map operation service provider issued by the State Bureau of Surveying and Mapping: "GS(2007)360".

　　According to the latest research of internet society of china and China Computer Users Association, Tumeng’s market share of map search technology services has reached 53% (including the total share of website traffic such as Google China, Sina Aiwen and SouFun); And its competitor-Beijing Tuweixian Technology Co., Ltd. (drawing approval number: "GS(2006)781") has a share of 41%; The two companies have almost formed an oligopoly in the Internet map market.

　　The laws and regulations need to be clearly explained by the regulatory authorities.

　　Some people have raised the question: Can the approval numbers issued by the State Bureau of Surveying and Mapping to two electronic map operators be lent to other websites at will? For example, is it allowed by law for Google Maps to use the approval number of Tumen?

　　"This is a bit like driving a deck car on the road. It seems to be legal. If you check it carefully, you will be exposed." Yang Qun, an analyst of Warring States Policy, commented.

　　In addition, the following two acts are prohibited according to the Regulations on the Administration of Map Examination and Approval promulgated in August last year: first, the acts of not submitting maps for examination as required or using maps without examination and approval without authorization; Second, the map that has been examined and approved has not been revised according to the examination opinions. Those who commit the above acts shall be ordered by the administrative department of Surveying and Mapping of the State Council or the provincial administrative department of Surveying and Mapping to make corrections within a time limit, given a warning, and may be fined between 5,000 yuan and 20,000 yuan. The above provisions apply to both traditional maps and electronic maps.

　　According to Yang Qun, another important issue that needs to be clarified is: The map data provided by a company that has been approved by the government to qualify maps to a third-party company is legal and has been examined and approved. However, if a third-party company (such as Google China) makes modifications, additions and other secondary processing on this basis, does it need to be re-examined and approved by surveying and mapping departments at all levels?

　　"This issue is related to the life and death of many Internet map businesses." Yang Qun said so. (Dong Yi)

Editor: Jufu

　　On May 15th, at the press conference held by the State Council Press Office, the National Bureau of Statistics released the main index data of national economic operation in April. The data shows that in April, the production sector grew steadily, the market demand continued to expand, the employment situation continued to improve, consumer prices rose moderately, the supply-side structural reform was further promoted, the old and new kinetic energy was accelerated, and the quality and efficiency of economic operation were further improved.

　　Xing Zhihong, spokesperson of the National Bureau of Statistics and director of the National Economic Statistics Department, said that although some indicators declined in April, there were many positive changes in the relationship between supply and demand, quality and efficiency, and market expectations in economic operation. "Stability" was the main tone, "progress" was the key word, "good" was the general trend, and the national economy was expected to continue to maintain a stable and positive trend.

　　The main tone of "stability" has not changed.

　　The data shows that the growth rate of some economic indicators declined in April.

　　"This is mainly due to this year &lsquo; May Day &rsquo; The small holiday is ahead of schedule and the working day is reduced by one day. " Xing Zhihong said that if we compare the growth of economic indicators in April with January-February and last year, we can find that the performance of relevant indicators is not weak. Taking industry as an example, in April, the year-on-year growth rate of industrial added value above designated size was 0.2 percentage points faster than that in January and February, and 0.5 percentage points higher than that in the same period last year. Among the monthly growth rates since 2015, the growth rate of 6.5% is also at a high level.

　　"The decline in the growth rate in the month has not affected the steady development trend of the cumulative growth rate." Xing Zhihong said that the cumulative industrial growth rate from January to April was 6.7%, which was basically the same as the 6.8% in the first quarter; The cumulative growth rate of retail sales of social consumer goods was 10.2%, 0.2 percentage points faster than that in the first quarter. It can be seen that the slight decline of some economic indicators in April is not a trend change, but a small fluctuation within a reasonable range and an expected range.

　　Xing Zhihong said that from the four important indicators of economic growth, price level, employment status and balance of payments, China’s economy continued to operate steadily in a reasonable range, and the main tone of stability remained unchanged, achieving stable economic growth, stable employment, overall stable prices and relatively stable balance of payments.

　　The strength of "entering" is increasing.

　　Xing Zhihong said that in April, China’s economic operation was intensified, structural adjustment continued to advance, and the momentum of transformation and upgrading was good. The "three to one, one reduction and one supplement" was solidly promoted, and the policy effect was further revealed.

　　&mdash; &mdash; In terms of capacity reduction, steel production increased by 1.7% year-on-year in the first four months, and the growth rate dropped by 0.4 percentage points compared with the first quarter. Cement and raw coal production increased by 0.7% and 2.5% respectively. At present, the steel production capacity is 31.7 million tons, and the coal production capacity is 68.97 million tons, achieving 63.4% and 46% of the target tasks for this year respectively. In terms of destocking, the area of commercial housing for sale nationwide decreased by 7.2% at the end of April, which was 0.8 percentage points higher than that at the end of March. In terms of deleveraging, the asset-liability ratio of industrial enterprises above designated size was 56.2% in March, down 0.7 percentage points year-on-year.

　　&mdash; &mdash; In terms of cost reduction, from January to March, the cost per 100 yuan of main business income of industrial enterprises above designated size was 85.25 yuan, down 0.15 yuan year-on-year.

　　&mdash; &mdash; To make up for the shortcomings, the investment in ecological protection and environmental management increased by 50.4% in the first four months, the investment in public facilities management increased by 28.4%, and the investment in water conservancy management, transportation and warehousing and postal services increased by 16.1% and 16.7% respectively.

　　"Since the beginning of this year, the leading role of innovation has improved, new kinetic energy has continued to grow and develop, and entrepreneurial innovation has a good momentum." Xing Zhihong said that in April, there were 556,000 newly registered enterprises nationwide, a year-on-year increase of 9.2%, with an average of 18,500 newly registered enterprises every day. New formats and new models have grown rapidly, and the proportion of online goods in the retail sales of social consumer goods has reached 12.9%, up 1.8 percentage points year-on-year. Driven by the rapid development of e-commerce, the volume of express delivery business is also growing rapidly, and it is expected to increase by 31.1% from January to April.

　　"Good" conditions are increasing.

　　Xing Zhihong said that since the beginning of this year, the positive factors in China’s economic operation have been accumulating, and the steady and positive development trend is sustainable.

　　From the perspective of supply and demand, although the year-on-year increase of PPI has declined in the past two months, the improvement of supply and demand in most industries continues and the market demand continues to expand. In April, the prices of 34 of the 40 industrial sectors were higher than the same period of last year, and the increase was further expanded; Among the 596 industrial products, the output of 419 products was higher than that of the same period of last year, with an increase of 70.3%; What is even more commendable is that the production and sales rate reached 97.6%, up 0.1 percentage points year-on-year, indicating that the relationship between supply and demand in the market continued to show an improvement trend.

　　"This improvement in the relationship between supply and demand is achieved in the context of structural reform on the supply side and the transformation of old and new kinetic energy. It appears on the premise that both supply and demand structures are optimized, and new supply is born through new demand, and new supply creates new demand, not just the result of cyclical factors." Xing Zhihong said.

　　"The upward momentum of the economy and the downward pressure of the economy coexist, and some long-term accumulated structural contradictions still exist." Xing Zhihong said that at present, China is in a critical period of speed shifting, structural optimization and kinetic energy conversion, and it still needs to pay close attention to new situations and new problems in economic operation. (Economic Daily China Economic Net reporter Lin Huocan)

Original Wang Xingfei Fictitious Time

Whether you choose chemotherapy, X-ray examination or heart transplantation, every medical decision is a risk.

From the first human blood transfusion more than 300 years ago to the development of vaccines in COVID-19 today, risks are accompanied by the emergence of every new treatment.

Blood transfusion, anesthesia, chemotherapy, vaccines, antibiotics, X-ray examination, organ transplantation, genetic engineering, biological agents, Dr. Paul Offit (author of The Story of Vaccine) started with nine great achievements of modern medicine and told the story of risks behind each medical progress this time.

In the 20th century, the average life expectancy of Americans increased by 30 years, largely due to the progress of modern medicine. At the same time, every medical breakthrough is accompanied by victory and tragedy.

Do we accept new technologies and when?

Faced with this medical uncertainty, our old friend, Dr. Wang Xing, the author of "Patient’s Family, Please Come" and other books, said: "In fact, although most technical risks are now very controllable, the probability of risks is still not zero, not to mention the exploration of new technologies. You will find that when a new treatment appears on social media, the most indifferent is actually the doctor. Not because they don’t accept new things, but because they understand the uncertainty behind new technologies. The doctor’s job is to try to play the most beneficial card for the patient on the premise of knowing the uncertainty. This is the’ life’ that doctors believe. "

Do doctors also believe in "life"? !

Wen | Wang Xing

(Peking University, Ph.D. in Oncology, Deputy Chief Physician, Department of Thoracic Surgery, Shanghai First People’s Hospital)

Do doctors believe in life? Really believe it.

Many doctors, including me, don’t necessarily have any religious beliefs, but most of them believe in fate. This is not a feudal superstition, such as not eating mangoes (busy) and eating apples (safe) when on duty, although many times we really want to do so. The "fate" that doctors believe is essentially probability. Because modern medicine is an uncertain science based on probability.

When a doctor is a rookie, he can be independent, not because of how many operations he can perform, how complicated situations he has handled and how to save the day, but because of his courage. At the beginning of the operation, there was nothing I was afraid to do, and I was full of momentum, but today, ten years later, I am afraid of a lot. This kind of cowardice is not simply to give up the challenge, but to recognize the probability.

Dr. Wang is at work. Tuyuan Wang Xing Weibo

Assuming that the probability of a risk is one in a thousand, and you treat at least 1000 patients in ten years, this risk will change from a small probability event to a high probability accident.

In recent years, immunotherapy has become more popular in the field of lung cancer. Because of some policies of benefiting the people, most of the immunotherapy drugs have dropped from the initial course of 10,000 yuan to around 1000 yuan. This is certainly gratifying, but it is a headache for doctors that when the price is lower than many auxiliary drugs to relieve vomiting, it will lead to a result-because patients lack the necessary understanding of the side effects of such drugs, they think that since this drug is not expensive, it is nothing to add.

On one occasion, the day before, we lamented that the patient was obviously better after taking the medicine for two days. The patient returned home happily and received news from the patient’s family the next day that the patient had left. From the experience, it is likely that there is an outbreak of immune cardiotoxicity, the probability is about 5%, there is no reason, and even the key markers can not be found to determine who is the 5%.

Young doctors are reluctant to talk about risks and think the probability is too low. But I will talk about the risks and let patients know that whether it is surgery or medication, we are all gambling. I still remember that a patient in the department suddenly fell to the ground when he went to the toilet the next day after surgery. After investigation, he found that it was an acute cerebral infarction, so he quickly rescued it and spent hundreds of thousands. The final outcome was a vegetative state, and the patient died soon.

Stills of In the World

It was originally a simple minor operation, but the patient lost his life. Despite the timely rescue, the patient’s lover expressed gratitude to us, but the family members still questioned us-

"Should surgery be done?"

"If the operation is not done, can the patient live for many years?"

"Why didn’t you emphasize with your family that you would have a cerebral infarction before the operation? If you knew there was this risk, we wouldn’t be in a hurry."

If I were a family member, I would ask the same question. No way, the surgeon’s job is to bury his emotions in a grave that belongs to his own heart and continue to work with a cold mask. But the more you work, the more timid you are, and the more you will nag patients about risks, instead of boasting about your strength and downplaying the operation.

I hope more people will read this book precisely because it is not preaching, but telling people with facts that medical risks are a problem that cannot be ignored.

Although medicine has developed from witchcraft of offering sacrifices to ghosts and gods to today, it is still full of many uncertainties. This is the origin of the title, gambling on life, or literally translated as-you have to gamble on your life.

This is no exaggeration. Nowadays, technologies that look very mature: blood transfusion, antibiotics, vaccines, anesthesia … These medical inventions not only bring about the improvement of people’s well-being, but also bring disastrous consequences.

Stills of Everything About Dr. Tang

If the key word of the author’s The Story of Vaccine is "cost", then the key word of Gambling Life is "uncertainty".

At the time of writing this book, the COVID-19 epidemic was raging all over the world, and all countries were on the track of vaccine, hoping to develop a unique vaccine, so that their countries could gain great advantages in this era. On April 7th, 2020, FDA approved an antimalarial drug named hydroxychloroquine for the treatment of Covid-19 infection in the absence of research results on drug effectiveness. Many people, including the then president of the United States, think that what harm can it do to try? Unfortunately, many research results show that hydroxychloroquine can neither treat nor prevent Covid-19 infection, and about 10% of drug users have severe arrhythmia. Two months later, the FDA withdrew the drug recommendation.

It can be said that one of the purposes of this book is to accuse the American government of ignoring the potential risks of new medical technologies in order to "win". Different from the history of western medicine which is narrated according to time, Gambling Life has no intention of exaggerating the success and tragedy stories behind nine modern medical advances, but conveys a profound lesson to us-whether, when and how we should accept new technologies.

This book tells readers with cold figures how the hidden bugs in the beautiful medical discoveries in the name of cure have led to disasters step by step. In the process of reading, I was deeply touched. Medical study only made me see the increasing life span of human beings, but I didn’t see that the flashes in medical history superimposed the unique arrogance of human beings, which made history trample on bones and blood and tears again and again.

Human discovery of medicine is often accompanied by several kinds of mistakes:

The first category is insufficient cognition.

The author takes blood transfusion as an example. At first, people learned to transfuse blood from cattle and sheep. When an accidental transfusion of human blood succeeded, they fell into a gambling game, because after transfusion, there was a certain probability that people would die. Today, we know that people have ABO blood type and Rh blood type, and only the correct blood transfusion method can be established. After people thought that they had discovered the natural law and started blood transfusion, they were educated again, because the disaster caused by the spread of hepatitis B and AIDS caused by blood transfusion was far more serious than before. You will find that the more ordinary people are, the more confident they are, and the more confident they are, the greater the cost.

The second category is that the pace is too big and there is a lack of supervision.

Known as "one of the most serious large-scale poisoning incidents in the 20th century", the protagonist is an antibiotic called sulfanilamide, which is still commonly used today. At that time, four weeks after the drug was put on the market, 353 people took it and 105 people died, including 34 children. Finally, it was found that the problem was not sulfanilamide, but the solvent of the drug. The solvent contains lethal diethylene glycol, which will cause nephrotoxicity. On March 5, 1938, President Roosevelt signed the Food, Drug and Cosmetics Act. Since then, American pharmaceutical companies have been required to list all drug ingredients on the labels and fully carry out product safety tests before they can obtain the marketing permission of the FDA.

The third category is "a dead horse is a living horse doctor".

The most typical example is biotherapy. In the Wei Zexi incident, Wei Zexi tried biological therapy in the treatment of chondrosarcoma with a desperate mentality, and eventually he lost both money and money. The effectiveness of many seemingly "new drugs" and "new therapies" has not been fully verified, and the huge temptation of fame and fortune brought by a star therapy has also driven doctors to ignore ethics and regulatory processes to promote clinical trials. This "two-way trip" to human trials is disastrous, such as the incident of genetically editing a fetus that made a lot of noise a few years ago. These experiments will bring unpredictable and huge risks to individuals and human beings. The author thinks that we must firmly control the brakes under our feet.

via:www.sagarhospitals.in

The fourth category is the false confidence generated by animal experiments.

A successful heart transplant for chimpanzees does not mean that people will succeed. There are great species and individual differences between species and people. Social media often reports that a drug has played a good role at the cellular and animal levels, and it sounds as if human beings are about to conquer a certain disease. However, as long as graduate students who have experienced basic scientific research and training know that there is a huge gap between drugs from outside to inside, and from animals to people. What is effective at the cellular level may not be effective at the animal level, and what is effective at the animal level may not be effective in human trials, and even lead to a series of chain reactions. The exquisiteness of the human body also determines that any method of changing the structure and adjustment of the human body is bound to have defects.

Gambling on Life is a sober book, which refers to the U.S. government, which is eager to promote large-scale clinical trials without evidence, and hopes that every struggling patient can remain rational during treatment. In the book, you will learn that in the history of medical development, people who have been drugged may or may not fall asleep; People who have been vaccinated may resist the virus or die of the vaccine itself; Even blood transfusion, a common operation in modern society, was once a gamble.

Stills of "Emergency Room Story"

No one wants to gamble. It’s like a patient asking me if I can be cured. If I answer "It depends on my life", it will probably cause a contradiction between doctors and patients. In fact, although most technical risks are already very controllable, the probability of risks is still not zero, not to mention the exploration of new technologies. You will find that when a new treatment appears on social media, the most indifferent is actually the doctor. Not because they don’t accept new things, but because they understand the uncertainty behind new technologies.

The doctor’s job is to try to play the most beneficial card for the patient on the premise of knowing the uncertainty. This is the "fate" that doctors believe.

* Some pictures are from the Internet.

Bet one’s life

[America] By Paul Offit, translated by Qiu Xiaochen

Publication date: May 1, 2024

Shanghai Translation Publishing House

brief Introduction of the content

Whether you choose chemotherapy, X-ray examination or heart transplantation, every medical decision is a risk.

Dr. Paul Offit pointed out that from the first blood transfusion over 300 years ago to the development of vaccines in COVID-19 today, risks are accompanied by the emergence of every new treatment.

In the 20th century, the average life expectancy of Americans increased by 30 years, largely due to the progress of modern medicine. At the same time, every medical breakthrough is accompanied by victory and tragedy.

Do we accept new technologies and when?

Blood transfusion, anesthesia, chemotherapy, vaccines, antibiotics, X-ray examination, organ transplantation, genetic engineering, biological agents, "Gambling for Life" starts with nine great achievements of modern medicine and tells the risk story behind each medical progress.

Brief introduction of the author

Paul A. Offit, professor of vaccinology, professor of pediatrics at perelman Medical College, University of Pennsylvania, and director of the Vaccine Education Center of Philadelphia Children’s Hospital. He is a member of the vaccine working group of the National Institutes of Health (NIH) and the vaccine and related biological products advisory committee of the Food and Drug Administration (FDA). Previously, he was a member of the Advisory Committee on Immunization Practice of the Centers for Disease Control and Prevention (CDC).

His medical popular science works include The Story of Vaccine, Do you believe in magic? "gambling" and so on.

Original title: "Doctors also believe in" life "? ! Really believe it. 》

Read the original text

The submission of this article was first published in April, 2021 of Retail Bank.moon

During the Spring Festival in 2021, what do you think has the greatest impact on finance?If you are a real banker, you will tell me "I don’t know". Because getting off to a good start is the most important period for the bank’s business development in one year, and it is also the period when the personnel are the most green and yellow. Serious bankers are busy grabbing business at a good start. They don’t even have time to grab business. Bankers who can only wait in line to ensure normal operation have no energy to pay attention to the society. Even on New Year’s Eve, they are still thinking about which relatives to get a credit card and which relatives to recommend funds for tomorrow’s New Year’s Eve. In the Spring Festival of 2021, it was not the Spring Festival Gala, in which the program was getting worse every year, nor Tik Tok, who robbed the right of red envelopes in the Spring Festival Gala, nor Hi, Mom, who moved countless people to shout "Me too". I want to say that the cover of WeChat red envelopes should have the deepest impact on finance.

Wechat red envelope coverIt seems to be a very simple thing, that is, adding a brand, beautiful and personalized cover to the red envelopes that we often send to each other on WeChat. This cover can be a picture or a video, which adds some fun to the originally monotonous red envelopes. The process of getting the cover of the red envelope is full of activities, participation, collection and attention, which makes users enjoy it and creates good opportunities for more brand businesses to spread. A few banks, having discovered the brand building opportunities brought by the cover of red envelopes, made a small test of water during the Spring Festival, creating a particularly lively New Year with as little face-to-face contact as possible. The e-commerce, retail and internet industries have a greater impact. Xiaomi, Louis Vuitton, Akiba PPT, Volkswagen and other brands have taken this opportunity to reshape their brand image and get in touch with customers. When the process of applying for a red envelope cover with a personal number was simplified, a higher upsurge was set off.

We say that a good start is a favorable opportunity for banks to redistribute a large amount of liquidity during the Spring Festival, and when many people are celebrating the Spring Festival in the same place this year, the cover of red envelopes has become a new means of redistributing liquidity. Today, let’s talk about how a red envelope covers the bank’s opening to the Internet, the impact a red envelope covers on WeChat, society, customers and enterprises like banks, and how to make good use of WeChat red envelopes to expand the bank’s business and brand influence.

First, understand the cover of WeChat red envelope

In order to prevent some bank friends from really getting off to a good start, they didn’t touch the cover of the WeChat red envelope. We have a simple understanding of the cover of WeChat red envelopes. Focus on understanding a red envelope game, what kind of development strategy and ambition is hidden behind WeChat.

1. The craze for red envelope covers

In fact, the craze for the cover of red envelopes is particularly easy to spread, because everyone gives out red envelopes during the Chinese New Year, but suddenly someone gives out red envelopes with different covers, which will soon attract others’ attention. then what After everyone grabbed the red envelope, the focus of WeChat chat naturally turned to how to get these personalized covers. It is also very simple to use, mainly divided into three steps:

(1) production

Enterprises or individuals apply for and make red envelope covers according to their own brand image. Note: This cover is not a normalized style template, but can be customized. What is this? This is the advertisement that enterprises can do. Isn’t our bank the favorite to do touch?

(2) Distribution

Red envelope covers can be distributed through many channels, and individual users who like them can find brand channels to collect them. When you send out your own red envelopes, choose the right cover among the many obtained red envelopes and send them out with the red envelopes. That is, the distribution of red envelopes has been completed, and publicity has been completed for enterprises.

(3) Experience

As an ordinary individual customer, when you see someone else’s red envelope, you can see the cover with personality style on it. After clicking, you can see the picture or video of the cover of the red envelope in addition to the amount of the red envelope. Excellent cover design will be sought after by many users.

2. The business logic behind it

Why does a simple red envelope cover attract everyone’s attention? Behind this lies a simple combination of understanding of human nature and business logic.

(1) Customer gradient

Many banks use financial assets to measure customer gradient, and many enterprises use consumption quotas to identify customer grades. Have you ever thought that this customer gradient is the level of customers you like, and through the cover of the red envelope, you can know what kind of customers like you, and you can distinguish the level that likes you. The simplest thing is that customers who like the cover when they see the red envelope are junior; Customers who are willing to search for the cover of red envelopes are intermediate; It is senior customers who are willing to participate in various activities of the brand and strive to get the cover of the red envelope. If you don’t like the brand, customers don’t have the initiative to get red envelopes, which can enhance the appeal of the brand and test the appeal of the brand.

(2) brand ownership

The role of brand building is to build a consensus, which can make customers automatically belong. On the cover of the WeChat red envelope, this automatic attribution will easily appear. For example, you sent a red envelope with the cover of "the glory of the king" in the group of "loving family", and then your three cousins and four cousins sent you "I didn’t expect you to be such a cousin, chatting privately." Reply, you quickly build a group of "brothers in battle, fathers take you to fly" and drag them into the group. You see, a red envelope covers all the the glory of the king children in the relatives.

(3) Achievements

The reason why red envelope covers are sought after is that they are rare. According to the rules of play, the red envelope covers issued by enterprises are charged, so the quantity must be limited. Maybe we can develop a function of "collecting envelopes" to collect red envelope covers in the future. A limited number of things will lead to rare looting and personalized people without me. In many fields, this limited edition thing is synonymous with achievements such as "senior", "professional" and "peak".

(4) Social fission

Understand the gameplay and understand the algorithm. The red envelope cover provides enterprises with a low-cost fission means of WeChat platform to realize the rapid expansion and transmission of brands. What do you have in mind? Yes, involution, if you don’t deliver, others will seize your market. So what is the fission effect from the perspective of cost? Let’s look at the following formula.

Fission algorithm: number of covers issued × number of people receiving red envelopes each time/cover production cost = fission efficiency.

Briefly explain:

Number of Covers Issued: it is the total number of red envelope covers issued by individual users after receiving them.

Number of people receiving red envelopes each time: it is the total number of people receiving red envelopes after a red envelope with a cover is sent out.

The multiplication of the above two is the total number of people affected by the cover of the red envelope.

The cover production cost includes: the total of design fee, production fee (star invitation, film shooting, post-processing, etc.) and red envelope cover application fee.

Fission efficiency: that is, the number of customers affected by each dollar spent on the cover of red envelopes.

3, the role of the bank

What benefits can our bank get from the cover of the red envelope? Can it break the fate of the bank "holding money without getting customers"? Don’t tell me yet, there may be.

(1) Expanding channels

The bank’s self-built online channels include Palm Bank, various apps, various WeChat official account, various applets and various video numbers. In most cases, these access channels need to have a front, that is, you have to have them before you can receive their publicity. The cover of WeChat red envelope is different. As long as a few customers have it, it can be quickly dispersed and spread, and it can attract these customers to the online channels of banks. Although he may not be a customer of your bank, he is already a channel user of your bank.

(2) Brand promotion

Most banks’ brands are not fresh, and they lack interaction and communication with customers. One-way publicity has become the biggest dilemma for bank brand expansion. In the red envelope cover, there can be not only pictures, but also videos. More importantly, in the process of obtaining the red envelope cover, more activities and interactions can be implanted, so that people can express their opinions after knowing and understanding the brand. This is the way to find "play".

(3) Customer activation

The entire banking industry has the largest customer base in China. It is reported that the total number of individual customers of major banks in China exceeds 4 billion, and the per capita population in China exceeds 2 bank accounts. Since 2015, the financial circle has been killing pigs in an endless stream, and the common people (603883, shares it) have reached the point of talking about financial discoloration after several years of "thinking on the top floor balcony". Factors such as reduced contact between banks and customers, weak demand for financial services, and decreased customer arrival rate at bank outlets have brought about an increase in the proportion of bank customers sleeping and a faster sleeping speed. The cover of the red envelope solves the dilemma of the bank for many years: how to realize the rapid serial number interaction without customers reaching the outlets? Even the cover of a red envelope can quickly activate a large number of sleeping customers with only a few customers at the beginning in the communication process. You can never wake up a customer who is pretending to sleep, but a red envelope can.

(4) Get customers

After empowering customers with communication functions, banks quickly realized the blurring of cultural boundaries. Cross-border communication of customers will bring customers with customers. In many activities of banks, we can combine the cover of red envelopes with offline New Year activities to turn channel "users" into "customers". If online account opening is not restricted by regulations, pure online customer acquisition can be realized.

Second, contact the cover of WeChat red envelope

Well, action is better than action. Whether you are an account manager struggling at the grassroots level or a product manager looking for a way of customer flow at the top, let’s take a look at how the cover of the red envelope is played.

1. Enterprise application

Banks can apply for a red envelope cover as an enterprise, and bank account managers can apply for a red envelope cover as an individual. The process is not complicated, but because the ingenuity is very different, the final effect will be different. At the very least, a good-looking cover will be robbed by more people.

Bank application, through the red envelope cover open platform (cover.weixin.qq.com). The process is very simple. When we introduce the process, we will also introduce some design points of the process:

(1) Qualification: Enterprises, governments, media and other organizations, and banks are one of them. Before registration, we have completed the enterprise certification of WeChat WeChat official account, or the certification of enterprise video number (open certification after 1000 powder).

(2) Cover customization: upload the prepared pictures, texts and video materials as required. Mainly includes:

Cover Style: The cover style mainly determines the styles of red envelopes in four states: one is the message bubble of red envelopes, which is the style of a line of message bubbles displayed when red envelopes are distributed in the chat window; The second is to open the red envelope page, which is the style of the red envelope with the word "grab" when the message bubble is clicked to grab the red envelope; The third is the details of the red envelope, which is the style of how much money everyone grabs after clicking the word "grab"; The fourth is the cover story page. After the details page is pulled down, the brand style on it will become bigger and enter the cover story page. These style pages naturally need to upload pictures, bank logo and other materials. The main points are good-looking design, brand characteristics and the needs that customers may pursue (such as stars, etc.).

Cover story: the cover story is the signal focus of the red envelope cover transmission. Just like after eating a box of chewing gum, I found a water margin 108 collection card hidden in the chewing gum box. You can use pictures and videos here, yes, you can have videos for up to 15 seconds, and you can also mix video pictures, allowing a total of five materials. When users watch, they can slide horizontally to turn pages.

Additional links: You can also attach links at the bottom of the cover story. This link can be WeChat official account, video number, applet and so on. When you receive a red envelope, read the story, and are interested in the bank, the cover and any product, you can see the link by pulling down and click to enter various channels of the bank for in-depth understanding. Think clearly about all aspects of drainage for you.

(3) Submit for review: When all customized contents are confirmed, they will be submitted to Tencent for review, and the review time is generally 1-3 days.

(4) Order payment: Just like finding a printing factory to print red envelopes for you, you set the style, then determine the quantity, and you can get the red envelope cover you want after payment. Try 10 pieces for free, and 1 yuan/piece after more than 10 pieces. Now do you know where the "cover production cost" is in the previous formula?

(5) Cover distribution: After placing the order, you can get the distribution method of the red envelope cover, generally there are three ways: QR code, serial number and receiving link. These three distribution methods, combined with diversified online channels and strange operational gameplay, can form countless fission methods. Are you still worried that you won’t get customers online? One way a week, half a year’s activities are not repeated.

2. Individual application

If you are an account manager and already have certain customer resources, then applying for a red envelope cover by yourself can enhance your stickiness to customers. Many account managers already have a good private traffic community, creating a personal design that customers like and recognize, so the red envelope cover will help you strengthen your personal brand. On the individual application, the procedure is simpler, which is slightly different from the enterprise application. Here, we only say the different parts:

(1) Apply for qualification: individual users with video numbers who have completed personal authentication. Note that it is not WeChat official account, but video numbers. Publish at least one video and get 10 likes. This is too easy.

(2) Different from enterprise application:

No need to review, just apply.

Only two models can be customized, and only 10 models can be issued each. You can only make an experience version.

Free, no money. You can’t give money if you want, because you won’t increase the quantity.

You can only get it through small programs.

For a personal brand of a bank, 20 red envelope covers are probably enough, but if it is a online celebrity, bilibili UP owner, anchor with goods, etc., it is probably not enough.

3, a few tips

(1) Catch early: Just like WeChat sending red envelopes, many people didn’t respond in the first year, and in the second year it became a customer habit for everyone. The threshold of red envelope cover is very low, which will become the normal state of brand building in the future, so catch early and enjoy early, and catch late without discount.

(2) Beautiful, cool and interesting: the cover of the red envelope should look good, and someone will grab it if it looks good; Personality is needed, and personality will be refreshing in this highly homogenized market; What if there is nothing? There are videos, which can be interesting, and cut into the interests of different customers.

(3) User’s standpoint: Remember the previous fission algorithm? If banks only care about their own brand promotion, they can increase the number of red envelope covers, and people will rob you if they like you. But don’t forget to consider from the user’s point of view, whether the person who grabs the red envelope will like it when he gives it, which is related to the bank’s remembering that the user uses your cover to help you promote it, and you have to be responsible for the user’s taste, otherwise he won’t send it out when he gets it. After all, he can get a variety of red envelope covers in the future.

(4) Less complete sets: Why do customers grab red envelopes? Because the amount of red envelopes is small, the number of people who get points is also small, and if you grab it slowly, it will be gone. Then why did you grab the cover of the red envelope? We’re going to make the red envelope cover less, and it’s also a complete set. You need one that can kill Virgo. If you cooperate with the activities of a super loyal customer, for example, if you collect 108, you will get a set of two "thin gold lettering" and "Ruihe map" of Song Huizong calligraphy and painting commemorative credit card on the cover of the red envelope. This will definitely become an explosion in the circle.

Third, the drainage of the red envelope cover

The cover of the red envelope is ready, so we can rush towards the customers like the stars and the sea. How to drain the red envelope has become the most interesting part. Combined with the offline ability of the bank, it will definitely make the year’s activities colorful.

1. Basic logic of drainage

When you start to talk about methods, you can speak quickly, listen well and forget everything. Therefore, you should talk about logic first, so that your friends in banks can have the ability to create their own drainage methods. Otherwise, the case will always eat what others spit out. So what is the basic logic of the drainage on the cover of WeChat red envelope? It is the following formula.

Scene+channel+function+play = drainage method

We have talked about two formulas today. What does this formula mean? It is where, what function, and how to play with customers that they will take the bait. Let’s take a look at what these four elements have in the cover of the red envelope.

(1) Scenes

The application of the red envelope cover includes two scenarios, one is when the user receives the red envelope cover, and the other is when the user uses the red envelope cover to send a red envelope. Therefore, the fission process we designed needs to consider the psychology and behavior of users at these two time points.

(2) Channels

There are many channels that can realize the fission of red envelope cover. From the logic that everything is a channel, almost everything that can be seen can be turned into a channel. Then for banks, it is mainly divided into online channels and offline channels.

Because the red envelope is online, there are many online channels, including: WeChat official account, video number, APPlet, circle of friends, WeChat group, live broadcast, own app and so on. Offline channels are mainly divided into traditional offline channels of banks, outlets, self-service equipment, employees, etc. And the channels of partners, that is, his outlets, self-service equipment, employees, etc.

(3) Function

The fission function is mainly reflected in the distribution of red envelope covers, which can be divided into two types: bank initiative and customer initiative. The functions of customers actively looking for the cover of red envelopes are mainly reflected in: QR code, serial number, receiving link, searching and so on. The main functions of the bank’s initiative to issue red envelope covers can be used: turning cards in the circle of friends, grouping red envelope eggs, blessing bags for auspicious words and so on.

(4) Play

The gameplay is mainly a method of interacting with customers, or it is designed to be evil. It can be said that the whole customer is a method. After all, things given away for nothing are too easy to get and won’t be cherished. These methods can be solved by technical means, regardless of online or offline, including: lottery, praise collection, attention, registration, sign-in, games, questions and answers, updating, binding ID cards and so on. How to do these details will not be introduced one by one, but will be mentioned in the following examples.

3. Drainage method

The logic is clear, and the tools are available, so that the past is available, and it is much easier to talk about methods, and to tell examples also knows what logic is in line with and what tools are used. We will not be limited to these cases, but also design our own methods according to various circumstances and opportunities. Let’s give some examples below.

(1) The applet registers for the lottery to get the cover.

Formula substitution: get cover+applet+QR code (or serial number)+registration (lottery, pull new)

Effect target: Drainage, innovation, collecting customer data, creating scarcity and improving taste.

adaptability: cover content suitable for high-end customers and high-end cultural themes.

method of workA bank and a national museum made cultural integration and produced a set of 9 Zhang Guobao series red envelope covers. Then the way to collect the cover of the red envelope can be to enter the small program of the bank or the National Museum, complete the account registration, and fill in the complete personal information, so as to obtain the qualification for a lucky draw and complete the lucky draw reservation. Every time you invite 3 friends to register, you can get an extra lucky draw. On the lucky draw day, WeChat official account issues serial numbers or QR codes to the winning customers to extract the red envelope cover.

(2) WeChat official account Drainage Plus Product Matrix won customers.

Formula substitution: Get the cover+WeChat official account+QR code (or serial number)+Laxin (follow WeChat official account)

Effect target: drainage, innovation, expansion of coverage, publicity of bad reviews

adaptability: banks suitable for broad-spectrum product promotion and popular positioning.

method of workA bank made nine high-quality products into a red envelope cover matrix, and pushed the red envelope cover poster through WeChat official account. Customers shared the red envelope cover poster with their friends, and three friends paid attention to WeChat official account, so they could get the red envelope cover. How nice it was, there was no need for a lottery, but only one of the nine models could be obtained. After that, you will be further prompted that you can continue to increase the attention of your friends and get other red envelope covers. There has always been a new one, 9×3=27, and the fission is 27 times.

(3) Video number to WeChat group

Formula substitution: Get cover+video number+red envelope egg or lucky bag (QR code or serial number)+WeChat group.

Effect target: Strengthen the division of channels and traffic, and turn public domain into private domain.

adaptabilityIt is suitable for individual account managers to share private domain traffic from the bank traffic pool and subsidize loyal customers.

method of workPrompt the customer by watching the video number, the bank sends out a red envelope cover, asking to pay attention to the video number, and privately sends the video number. The video number assistant will invite the user to enter the exclusive welfare group, and the account manager will obtain the QR code or serial number received by the red envelope cover through the welfare group to distribute red envelope eggs and lucky bags. This group can be a customer maintenance group established by the account manager at the beginning. After the video number is issued with a red envelope cover, in this way, more customers can be obtained from the bank’s large flow pool. Of course, it would be even more beautiful if the account manager’s personal video number can still get customers.

(4) star drainage plus product experience

Formula substitution: Get cover+video number (WeChat official account)+QR code (serial number) +APP task.

Effect target: channel migration, functional experience and user habit formation

adaptability: the expansion of functional apps such as pocket banking.

method of work: Launch a red envelope cover with celebrity endorsements, and then set up a continuous task interface in the APP that needs to be promoted (such as handheld banking). Then remind customers in the WeChat official account or video number that the way to get the cover of the red envelope is to download the APP and complete the daily task in the APP. Of course, this task is to familiarize customers with the use and develop basic user habits. Naturally, the simpler the better. Then, one week after the daily task is completed, the APP will automatically issue the serial number of the red envelope cover.

(5) The combination of online activities and offline activities

Formula substitution: issuing red envelopes+offline outlets (partners punch in)+QR code (serial number) +APP task.

Effect target: Strengthen customer life connection and realize traffic conversion with partners.

adaptability: form brand gathering and customer sharing when co-building offline brands with partners.

method of workA bank cooperates with a local coffee brand, and the bank and coffee brand distribute red envelopes in their respective customer groups, with the red envelope cover jointly built by the brand. A video link is left under the brand story of the red envelope cover to remind customers how to get the red envelope cover. Customers need to go to any outlet of the bank to punch in with the Palm Bank APP, and then go to any store of the cooperative coffee to punch in with the coffee APP. You can get a red envelope cover after two tasks are completed. If banks and partners add other offers or on-site activities at this time, it will make the site very active. You can also issue the red envelope cover at a fixed time. For example, when you hold a bank customer meeting in a coffee shop, you can complete the record with the APP task and get the red envelope cover from the account manager.

(6) Diversified combinations

Seeing the above cases, we can see that the red envelope cover can cover almost all our online and offline scenes, and the strong drainage ability will become a powerful means for us to enrich our activities. According to the structure of the formula, we can construct a variety of online and offline WeChat red envelope games that are popular with customers according to our own conditions. I also hope that fruitful friends can itemize your achievements through magazine readers or visit my WeChat official account.

4. Normalized red envelope cover

A friend said that we have missed the Spring Festival and made a good start. Is it still meaningful to cover this red envelope? Of course, because this will become an important publicity trend of every enterprise, brand and organization in the future, and this trend will bring the following effects.

(1) Festival normalization

The Spring Festival has passed, but it is only halfway through the first half of the year, and only a quarter of the whole year. There are still a lot of domestic and foreign festivals waiting for customers to give out red envelopes. Moreover, in various festivals in the future, the orientation will be stronger, the characteristics of customer gathering will be more obvious, and the publicity of red envelope covers can still play a huge role.

(2) Matrix cover

The festival is normalized, how to make the cover of the red envelope? According to the release plan of the red envelope cover, it is also integrated into the annual activities, which is the matrix with time clues as the core. Of course, we mentioned another kind of matrix earlier. Do you remember? Yes, it is the characteristic matrix, which can be a multi-product matrix: for example, a bank has nine theme outlets in different locations of the city, and customers can collect red envelope covers at different outlets as punch cards; For example, a bank is engaged in promoting cultural exchanges between China and Japan, taking the gold sacred clothes in the Saint as the cover of red envelopes and issuing one every month; The simplest, for example, a bank has 10 employees, and their photos are made into red envelope covers. Excellent employees are selected every month, and customers vote for employees. The employees elected that month can distribute red envelope covers to their voting customers. You see, in addition to distribution, there is also a collection effect. Scarcity makes the cover of red envelopes more valuable. It also makes the bank’s activities sustainable for a long time, and there are plans, which can be warmed up, fed back and resumed, and the better.

(3) Brand multi-contact

The essence of the cover of the red envelope is the secondary distribution of the national traffic of WeChat, and the secondary distribution is the distribution of the backflow valve through the contacts. For banks, this kind of contact can be combined with a variety of traffic, as mentioned in our previous examples, such as stars, games, live broadcasts, online celebrity, tourist spots and so on. It is also very good if banks can have their own flow contacts, such as Kun Kun (Zhang Kun) and Lan Lan (Glen) before the stock market crash.

Fourth, the trend of red envelope cover

In the near future, the cover of red envelopes will gradually change users’ habits, which will become an important brand promotion means and have a far-reaching impact on the business system with traffic as the core. This influence includes three parts:

1. Impact on WeChat

What wechat develops, naturally wechat benefits first. The cover of WeChat red envelope is a rare "unrestrained" product since WeChat became a national-level software, and even it is eager for quick success and instant benefit, and it has exposed a strong enterprising spirit in time, which can be described as killing four birds with one stone.

(1) Enterprise WeChat/WeChat official account

Many friends may not know that the red envelope cover function was launched on enterprise WeChat as early as January 2019, and the "emoticon red envelope" launched at the same time settled on WeChat, while the red envelope cover has been spinning around enterprise WeChat, with the goal of activating the customers of enterprise WeChat. It is used to mark competing products such as nails. When the scene positioning of office software such as Nail is different from that of WeChat, Nail is positioned as the anti-humanity software of employee management, while WeChat is positioned as the humanized software of customer experience. By putting the red envelope cover into the civil WeChat market, WeChat will counter the corporate WeChat and consolidate the corporate WeChat official account through a larger user group.

(2) WeChat video number

Since 2019, the more important competition is in the field of short video. Although WeChat launched a video number to compete with Tik Tok. However, the WeChat video number based on acquaintances’ socialization pays more attention to conveying professional and brand capabilities, while Tik Tok is more civilian and entertaining. There are great differences in the magnitude of users and the speed of communication, and more importantly, there are many fewer UP owners who create content. In the Spring Festival of 2021, through the cover of WeChat red envelope, a large number of personal video UP owners were activated, and efforts were made to make better progress in the field of video numbers.

(3) WeChat red envelope

Then it is to give a shot of stabilizer to the mobile payment market. There is no more stable market in the payment field than the WeChat red envelope, and the cover of the red envelope strengthens the original demand of customers and makes the experience of this original demand better. In the eyes of C-end customers, experience is still king.

(4) Traffic distribution

Friends who have read my previous book "Running an Online Mall, Getting Customers Online Like Pinduoduo" must know that Pinduoduo is engaged in e-commerce on the surface, and behind it is a "game-oriented traffic distribution" business. Today’s WeChat red envelope cover is the distributed realization of more than one billion users of WeChat. Compared with other distribution methods, this is already the best distribution method to experience. Therefore, all enterprises and banks grab traffic at different costs from this large traffic pool. The cover of a red envelope with a dollar is just a huge gain of low value, large quantity and long tail.

2. Impact on customers

For customers, the cover of red envelopes has gradually changed some behavioral needs and usage habits. This is not only beneficial to Tencent, but also very beneficial to the improvement of customer experience.

(1) Increment of red envelope play

The cover of the red envelope is an increment of the red envelope playing method, and it is a way to enhance the experience through more detailed sensory expression. After all, it used to be just sharing money, and the cover of the red envelope also shared beauty, happiness and hobbies.

(2) Scarce brand sense

The scarcity of red envelope covers has caused a good brand effect. Just like some people love to buy bags, some people love to buy "donkey brand" bags, and some people love to buy limited edition "donkey brand" bags, why is the price getting higher and higher with this progressive? Because it’s getting scarce.

(3) New social aggregation

What is brought under the brand is the automatic attribution of customers, which also helps customers form a new social gathering. Through red envelopes, The Infiltrator with common interests can be blown up in different groups, and acquaintances can socialize and enter a new track. I think this meaning is doubly important to Tencent and its customers.

3. Impact on banks

For our bank, it is very important. Apart from advertising and getting customers online, the most important things are two points:

(1) Online play

It has expanded the online gameplay of the banking industry and brought the online activity operation ability of the banking industry to the same level as that of Internet companies. Note that Tencent has given you a bottom line, and the peak is created by the wisdom of bankers, which cannot be saved at all.

(2) Return data

In the banking system, very little feedback is collected from customers, while the cover of red envelopes provides banks with more customer behavior data from another dimension. In this way, banks can learn more about what customers like me, what they like and why they like me.

Fifth, the final beginning

The cover of the red envelope is not everything. The traditional idea of "customers introduce doors and experience depends on the grassroots" is no longer suitable for the well-informed Internet environment. If we can get some dividends and gains from the operation of the red envelope cover, we still have to seriously consider the following issues:

1. Traffic entering the door is just the beginning.

It has been stated many times in Internet thinking that "customer purchase is not the end, but the beginning of service". As an "account" trading enterprise, banks should have a deeper understanding of this point. What is the purpose of getting customers? Is it all right to get a guest? Did you become a sleep client after you got the guest? Traffic entering the door is only the beginning of service. Compared with the return rate of 1‰ of customers lost through online channels on the Internet, banks can’t afford to lose in this competitive situation.

2, the head brand can accelerate the amplification.

The dividend period on the cover of red envelopes may wake up quickly, which is a typical dividend formula for fast fish eating slow fish. Once the head brands of all walks of life rise, then small-scale followers will be left behind, and they will enter the arduous blue ocean nude swimming stage. Therefore, from the bank’s point of view, whether small banks operate in a traditional way or find a unique blue ocean, they must quickly eat dividends, expand their scale and become head brands.

3. Getting customers becomes getting passengers.

Turn short-term, phased and customer-oriented customer acquisition into long-term, continuous and customer-oriented customer acquisition. The cover of the red envelope helps you to distinguish the types of customers, so banks should consider the preferences and service methods of these customers. And package this into a fixed package, which is called service productization, and finally become the brand radiation, and become the foundation for continuous customer acquisition.

4. Diversified operation and gameplay.

The more you go to the Internet, the more young people live in the world. The traditional "play" of banks is replaced by the "play" of red envelopes on the Internet. Clients want to play with you, not get hit by you. In the past, banks only hit customers, but now they give you ways to play with customers.

It is purely original. If you want to reprint it, please keep the article as it is.

This article was first published on WeChat WeChat official account: The Trace of Time. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

China Quality News Network Recently, Taiyuan Municipal Market Supervision Administration issued an announcement on risk control and verification of 19 batches of unqualified food.

Announcement on risk control, verification and disposal of 19 batches of unqualified food

1. The food safety sampling inspection organized by Shanxi Provincial Market Supervision Administration involves four batches of unqualified food from four production and operation enterprises in our city. The verification and disposal are hereby notified as follows:

(a) the verification and disposal of black rice steamed bread distributed by Yufuxiang convenience store in yingze district, Taiyuan City.

1. Basic information: The black rice steamed bread distributed by Yufuxiang convenience store in yingze district City, Taiyuan City (the purchase date was November 5, 2021) was sampled for food safety inspection. After inspection, one batch of dehydroacetic acid and its sodium salt items were detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-site inspection of Yufuxiang convenience store in yingze district, Taiyuan City by law enforcement officers, the parties concerned purchased 6 bags of black rice steamed bread (4 bags/bag) from the supplier Haoxifu Steamed Bread Store in Wanbailin District, Taiyuan City on November 5, 2021, sampled and sold 4 bags, and the remaining 2 bags were disposed of by themselves. After investigation, the dehydroacetic acid and its sodium salt detected in this batch of black rice steamed bread are a kind of food additive allowed by the state, but it is not allowed to be added in the processed steamed bread, which is caused by the production and processing links. A separate investigation has been made on the supplier Haofufu Steamed Bread Shop in Wanbailin District, Taiyuan City. According to the provisions of Article 136 of the Food Safety Law of People’s Republic of China (PRC), it is decided to exempt the parties from administrative punishment.

(2) Check and dispose of leeks distributed by Qinhai International Branch of Taiyuan Dingshang Jiajiali Supermarket Co., Ltd.

1. Basic information: The leek distributed by Qinhai International Branch of Taiyuan Dingshang Jiajiali Supermarket Co., Ltd. was sampled for food safety inspection. After inspection, one batch of procymidone was detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After the on-site inspection of Qinhai International Branch of Taiyuan Dingshang Jiajiali Supermarket Co., Ltd. by law enforcement officers, the parties concerned purchased 4 kilograms of leeks, sampled and sold 2.5 kilograms, and the rest were sold out. After investigation, the procymidone project detected in this batch of leeks belongs to organochlorine pesticides as fungicides, which are mainly used in the planting process. The parties concerned could not provide the relevant qualification certification materials of the planting place, and failed to fulfill the obligations of incoming goods inspection and obtaining certificates and tickets as required. Law enforcement officers issued the Notice of Ordering Correction and the Decision of Administrative Punishment on the Spot, and the parties concerned have now rectified. According to the provisions of Article 50 of the Law on Quality and Safety of Agricultural Products in People’s Republic of China (PRC) and Article 126 of the Law on Food Safety in People’s Republic of China (PRC), the combined punishment for the two illegal acts of the parties concerned is as follows: confiscation of illegal income of 14.32 yuan, fine of 30,000 yuan, with a total amount of 30,014.32 yuan.

(3) Check and dispose of the bean jelly distributed by yingze district Wang Meiying Mianpi Liuxiang Store in Taiyuan City.

1. Basic information: The bean jelly distributed by Piliuxiang Store in Wang Meiying, yingze district, Taiyuan (the date of purchase was November 5, 2021) was sampled for food safety inspection. After inspection, one batch of aluminum residue (dry sample, calculated as A1) was detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-the-spot inspection by law enforcement officers at Pimian Liuxiang Store in Wang Meiying, yingze district, Taiyuan City, the parties concerned bought 4 kilograms of bean jelly on November 5, 2021, which was sold out and could not be recalled. After investigation, it was found that the unqualified reason was caused by the production and processing process. The parties failed to fulfill their obligations such as incoming goods inspection, obtaining certificates and tickets as required. Law enforcement officers issued a Notice of Ordering Correction and a Decision on Administrative Punishment on the Spot, and the parties have now made rectification. According to the provisions of Article 41 of the Regulations on the Management of Small Stalls in Small Food Workshops and Small Business Shops in Shanxi Province, the administrative department below the party concerned was given an illegal income of 41.96 yuan and a fine of 2,500 yuan, totaling 2,541.96 yuan.

(four) the verification and disposal of fried peanuts distributed by Shanxi Institute of Applied Science and Technology.

1. Basic information: The fried peanuts (processing date: October 25th, 2021) distributed by Shanxi Institute of Applied Science and Technology were sampled for food safety inspection, and aflatoxin B was detected in one batch._oneThe project does not meet the requirements of food-related implementation standards, and the inspection conclusion is unqualified. 　　

2. Punishment according to law: After the on-site inspection of Shanxi Institute of Applied Science and Technology by law enforcement officers, the parties concerned purchased 10 kg of raw peanuts from the supplier Taiyuan Jincheng Zhiyuan Food Co., Ltd. on October 23, 2021, and all of them were processed into fried peanuts on October 25, 2021, and 2 kg was sampled and sold, and the rest were sold out. Law enforcement officers conducted an on-site inspection of the supplier Taiyuan Jincheng Zhiyuan Food Co., Ltd., and found that there was a bag of peanuts stored in the warehouse, and the ventilation condition of the on-site storage environment was poor. After investigation, aflatoxin B was detected in this batch of fried peanuts._oneThe exceeding standard of the project is due to the damp warehouse and improper storage of raw materials peanuts, and the supplier has been investigated separately. According to the provisions of Article 50 of People’s Republic of China (PRC) Agricultural Products Quality and Safety Law and Article 136 of People’s Republic of China (PRC) Food Safety Law, it is decided to exempt the parties from administrative punishment.

2. The food safety sampling inspection organized by Taiyuan Municipal Market Supervision Administration involves 11 batches of unqualified food and 2 batches of risk detection projects of 12 production and operation enterprises in our city. The verification and disposal are hereby notified as follows:

(1) Verification and disposal of apricot strips distributed by Guoling Food Store in Xinghualing District, Taiyuan City, whose nominal production enterprise is Chengde Hualang Food Co., Ltd.

1. Basic information: The sampling inspection of food safety was carried out on apricot strips (production date: March 14th, 2021) distributed by Guoling Food Store in Xinghualing District, Taiyuan City, whose nominal production enterprise was Chengde Hualang Food Co., Ltd. After inspection, one batch of sulfur dioxide residue items was detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-site inspection of Guoling Food Store in Xinghualing District, Taiyuan City by law enforcement officers, the party concerned purchased 1 box (10kg/box) of this batch of apricot strips, sampled and sold 1kg, and the rest were sold out, so it was impossible to recall them. After investigation, it was found that the residual sulfur dioxide in apricot strips distributed by the parties concerned was caused by excessive use of preservatives in the production and processing process, and the nominal production enterprise Chengde Hualang Food Co., Ltd. was verified and disposed of by Chengde Municipal Market Supervision Administration. The parties failed to fulfill the obligations of incoming goods inspection, obtaining certificates and tickets as required, and the law enforcement officers issued the Notice of Ordering Correction and the Decision of Administrative Punishment on the Spot, and the parties have now made rectification. According to the provisions of Article 41 of the Regulations on the Management of Small Stalls in Small Food Workshops and Small Business Shops in Shanxi Province, the administrative department below the party concerned shall be given a fine of 4,000 yuan, totaling 4,340 yuan.

(2) Check and dispose of the dough distributed by Yanling Snack Bar in jiancaoping district, Taiyuan City.

1. Basic information: The food safety sampling inspection was carried out on the dough distributed by Yanling snack bar in jiancaoping district, Taiyuan (the purchase date was November 10th, 2021). After inspection, one batch of benzoic acid and its sodium salt (calculated by benzoic acid), dehydroacetic acid and its sodium salt (calculated by dehydroacetic acid) were detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-site inspection of Yanling Snack Bar in jiancaoping district, Taiyuan City by law enforcement officers, the party concerned bought 2.5 kilograms of dough on November 10, 2021, which was sold out and could not be recalled. After investigation, it was found that the unqualified dough sold by the parties was caused by the production and processing links, and the parties failed to fulfill their obligations such as incoming goods inspection and obtaining certificates and tickets as required. Law enforcement officers issued a Notice of Ordering Correction and a Decision on Administrative Punishment on the Spot, and the parties have now made rectification. According to the provisions of Article 41 of the Regulations on the Management of Small Stalls in Small Food Workshops and Small Business Shops in Shanxi Province, the administrative department below the party concerned was given an illegal income of 21.5 yuan and a fine of 2,500 yuan, totaling 2,521.5 yuan.

(three) the verification and disposal of the dough distributed by Hongjuan Noodle Shop in Xinghualing District, Taiyuan City

1. Basic information: The food safety sampling inspection was carried out on the dough distributed by Hongjuan Noodle Shop in Xinghualing District, Taiyuan City (the purchase date was November 4, 2021). After inspection, one batch of benzoic acid and its sodium salt (calculated by benzoic acid), dehydroacetic acid and its sodium salt (calculated by dehydroacetic acid) were detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-site inspection by law enforcement officers at Hongjuan Noodle Shop in Xinghualing District, Taiyuan City, the party concerned bought 2.5 kilograms of dough on November 4, 2021, which was sold out and could not be recalled. After investigation, it was found that the unqualified dough sold by the parties was caused by the production and processing links, and the parties failed to fulfill their obligations such as incoming goods inspection and obtaining certificates and tickets as required. Law enforcement officers issued a Notice of Ordering Correction and a Decision on Administrative Punishment on the Spot, and the parties have now made rectification. According to the provisions of Article 41 of the Regulations on the Management of Small Stalls in Small Food Workshops and Small Business Shops in Shanxi Province, the administrative department below the party concerned was given an illegal income of 44.2 yuan and a fine of 2,500 yuan, totaling 2,544.2 yuan.

(four) the verification and disposal of bean jelly distributed by Tianbuhua snack bar in Wanbailin District of Taiyuan City.

1. Basic information: The bean jelly distributed by Tianbuhua snack bar in Wanbailin District, Taiyuan City (purchase date: November 11th, 2021) was sampled for food safety inspection. After inspection, one batch of aluminum residue (dry sample, calculated as Al) was detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-the-spot inspection by law enforcement officers at Tianbuhua Snack Bar in Wanbailin District, Taiyuan City, the party concerned bought 5 kg of bean jelly on November 11, 2021, which was sold out and could not be recalled. After investigation, it was found that the unqualified reason of the bean jelly distributed by the party concerned was caused by the production and processing links. The party concerned failed to fulfill the obligations of incoming goods inspection, obtaining certificates and tickets as required, and the law enforcement officers issued the Notice of Ordering Correction and the Decision of Administrative Punishment on the Spot. The party concerned has now made rectification. According to the provisions of Article 41 of the Regulations on the Management of Small Stalls in Small Food Workshops and Small Business Shops in Shanxi Province, the administrative department below the party concerned was given an illegal income of 144 yuan and a fine of 2,500 yuan, totaling 2,644 yuan.

(five) the verification and disposal of the vermicelli distributed by xiaodian district Linxin Snack Bar in Taiyuan City.

1. Basic information: The food safety sampling inspection was carried out on the vermicelli distributed by Linxin Snack Bar in xiaodian district, Taiyuan City (the purchase date was August 25th, 2021). After inspection, one batch of aluminum residue (dry sample, calculated as Al) was detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-site inspection of Linxin snack bar in xiaodian district, Taiyuan by law enforcement officers, the parties concerned bought 10kg of vermicelli on August 25th, 2021, which was sold out and could not be recalled. After investigation, it was found that the unqualified vermicelli distributed by the party concerned was caused by the production and processing links, and the party concerned failed to fulfill the obligations of incoming goods inspection, obtaining certificates and tickets as required. Law enforcement officers issued the Notice of Ordering Correction and the Decision of Administrative Punishment on the Spot, and the party concerned has now made rectification. According to the provisions of Article 41 of the Regulations on the Management of Small Stalls in Small Food Workshops and Small Business Shops in Shanxi Province, the administrative department below the party concerned was given an illegal income of 454.9 yuan and a fine of 2,500 yuan, totaling 2,954.9 yuan.

(VI) Check and dispose of the aged vinegar (fermented vinegar) whose nominal production enterprise is Shanxi Gengyuquan Vinegar Industry Co., Ltd. distributed by Chen Shouliang Food Supermarket in Wanbailin District of Taiyuan City.

1. Basic information: fermented vinegar, the aged vinegar (production date: January 1, 2021) distributed by Chen Shouliang Food Supermarket in Wanbailin District, Taiyuan City, whose nominal production enterprise is Shanxi Gengyuquan Vinegar Industry Co., Ltd., was sampled for food safety inspection. After inspection, one batch of non-volatile acid (calculated by lactic acid) was detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified.

2. Punishment according to law: After the on-site inspection of Chen Shouliang Food Supermarket in Wanbailin District, Taiyuan City by law enforcement officers, the parties concerned purchased 60 barrels of this batch of mature vinegar from the supplier jiancaoping district Hengjia Food Store in Taiyuan City on January 25th, 2021, sampled and sold 7 barrels, and the rest have been sold. The supplier has investigated another case. After investigation, the unqualified nonvolatile acid and total acid of this batch of mature vinegar should be caused by improper control of fermentation process in the production and processing process. The nominal production enterprise Shanxi Gengyuquan Vinegar Industry Co., Ltd. has been investigated by Qingxu County Market Supervision Bureau. According to the provisions of Article 50 of the Product Quality Law of People’s Republic of China (PRC), the party concerned was given an administrative penalty of 29.5 yuan and a fine of 500.5 yuan. The total amount is 530 yuan.

(seven) the verification and disposal of the dough distributed by Xiaozhang fast food restaurant in yingze district, Taiyuan City.

1. Basic information: The food safety sampling inspection was carried out on the dough distributed by Xiaozhang fast food restaurant in yingze district, Taiyuan (the purchase date was October 25th, 2021). After inspection, one batch of benzoic acid and its sodium salt (calculated by benzoic acid) was found, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-site inspection of Xiaozhang fast food restaurant in yingze district, Taiyuan City by law enforcement officers, the party concerned bought 2.5 kilograms of dough on October 25th, 2021, which was sold out and could not be recalled. After investigation, it was found that the unqualified dough sold by the parties was caused by the production and processing links, and the parties failed to fulfill their obligations such as incoming goods inspection and obtaining certificates and tickets as required. Law enforcement officers issued a Notice of Ordering Correction and a Decision on Administrative Punishment on the Spot, and the parties have now made rectification. According to the provisions of Article 41 of the Regulations on the Management of Small Stalls in Small Food Workshops and Small Business Shops in Shanxi Province, the administrative department below the party concerned was given an illegal income of 59.6 yuan and a fine of 2,500 yuan, totaling 2,559.6 yuan.

(eight) the verification and disposal of the dough distributed by jiancaoping district Wanpi Noodle Shop in Taiyuan City.

1. Basic information: The food safety sampling inspection was carried out on the dough distributed by jiancaoping district Wanpi Noodle Shop in Taiyuan (the purchase date was October 14th, 2021). After inspection, one batch of benzoic acid and its sodium salt (calculated by benzoic acid), dehydroacetic acid and its sodium salt (calculated by dehydroacetic acid) were detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-the-spot inspection by law enforcement officers in jiancaoping district, Taiyuan City, the party concerned bought 3 kilograms of dough on October 14, 2021, which was sold out and could not be recalled. After investigation, it was found that the unqualified dough sold by the parties was caused by the production and processing links, and the parties failed to fulfill their obligations such as incoming goods inspection and obtaining certificates and tickets as required. Law enforcement officers issued a Notice of Ordering Correction and a Decision on Administrative Punishment on the Spot, and the parties have now made rectification. According to the provisions of Article 41 of the Regulations on the Management of Small Stalls in Small Food Workshops and Small Business Shops in Shanxi Province, the administrative department below the party concerned was given an illegal income of 51.6 yuan and a fine of 2,100 yuan, totaling 2,151.6 yuan.

(9) Check and dispose of the fried dough sticks made by yingze district Yanhong Nutrition Restaurant in Taiyuan City.

1. Basic information: The fried dough sticks made by yingze district Yanhong Nutrition Restaurant in Taiyuan City (processing date: October 28th, 2021) were sampled for food safety inspection. After inspection, one batch of aluminum residue (dry sample, calculated as Al) was detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-site inspection of Yanhong Nutrition Restaurant in yingze district, Taiyuan City by law enforcement officers, it was found that the parties involved used the food additive "Shuangxi brand baking powder" to make fried dough sticks. After investigation, on October 28th, 2021, the parties fermented a total of 5kg of dough for making fried dough sticks, which was sold out and could not be recalled. After investigation, it was found that the unqualified fritters made by the parties concerned were caused by excessive use of weighing tools for food additives during the production and processing of fritters, and the parties failed to fulfill their obligations such as incoming goods inspection and obtaining certificates and tickets as required. Law enforcement officers issued the Notice of Ordering Correction and the Decision of Administrative Punishment on the Spot, and the parties have now made rectification. According to the provisions of Article 41 of the Regulations on the Management of Small Stalls in Small Food Workshops and Small Business Shops in Shanxi Province, the administrative department below the party concerned was given 60 yuan for collecting illegal income, and a fine of 2,500 yuan was imposed, totaling 2,560 yuan.

(10) Check and dispose of the white rice noodles distributed by Qinji Rice Noodles Mala Tang Store in Xinghualing District, Taiyuan City.

1. Basic information: The white rice noodles distributed by Qinji Rice Noodles Mala Tang Store in Xinghualing District, Taiyuan City (purchase date: November 3, 2021) were sampled for food safety inspection. After inspection, one batch of dehydroacetic acid and its sodium salt (calculated by dehydroacetic acid) were detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified.

2. Punishment according to law: After on-site inspection by law enforcement officers at Qinji Mianpi Mala Tang Store in Xinghualing District, Taiyuan City, the party concerned bought 10 kilograms of white rice noodles on November 3, 2021, which was sold out and could not be recalled. After investigation, it was found that the unqualified reason of the white flour dough distributed by the parties was caused by the production and processing links. The parties failed to fulfill their obligations such as incoming goods inspection and obtaining certificates and tickets as required. Law enforcement officers issued a Notice of Ordering Correction and a Decision on Administrative Punishment on the Spot, and the parties have now made rectification. According to the provisions of Article 41 of the Regulations on the Management of Small Stalls in Small Food Workshops and Small Business Shops in Shanxi Province, the administrative department below the party concerned was given an illegal income of 228 yuan and a fine of 2,500 yuan, totaling 2,728 yuan.

(eleven) the verification and disposal of bean jelly distributed by Shanxi Xinghuatang Binxi Catering Co., Ltd.

1. Basic information: The bean jelly distributed by Shanxi Xinghuatang Binxi Catering Co., Ltd. (purchase date: November 10, 2021) was sampled for food safety inspection. After inspection, one batch of aluminum residue (dry sample, calculated as Al) was detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-site inspection of Shanxi Xinghuatang Binxi Catering Co., Ltd. by law enforcement officers, the parties concerned bought 10.35 kg of bean jelly from the manufacturer jiancaoping district Jindakang Food Processing Factory in Taiyuan City on November 10, 2021, which has been sold out and cannot be recalled. After investigation, the unqualified reason of the bean jelly distributed by the party concerned was caused by the production and processing links, and the production enterprise has investigated and dealt with another case. According to the provisions of Article 136 of the Food Safety Law of People’s Republic of China (PRC), it is decided not to impose administrative punishment on the parties concerned.

(12) Check and dispose of mutton rolls and beef rolls distributed by Jiuxin Restaurant of Xianhezhuang in Xinghualing District of Taiyuan City.

1. Basic information: The food safety risk of mutton rolls and beef rolls (production date: November 9, 2021) distributed by Jiuxin Restaurant in Xianhezhuang, Xinghualing District, Taiyuan City was monitored. After inspection, two batches of duck-derived and pig-derived ingredients were detected.

2. Punishment according to law: After on-site inspection of Jiuxin Restaurant in Xianhezhuang, Xinghualing District, Taiyuan City by law enforcement officers, the party concerned purchased 50 kilograms of raw materials for this batch of mutton rolls, and cut 10 kilograms with a meat cutter on November 9, 2021, sampling and selling 2 kilograms, and the rest have been sold out; Bought 100 Jin of beef rolls, cut 10 Jin with a meat cutter on November 9, 2021, sampled and sold 2 Jin, and the rest have been sold out. Because mutton rolls and beef rolls are ready-to-eat foods, customers can’t recall them after ordering. After investigation, this batch of mutton rolls and beef rolls was caused by the mixed use of the same meat cutter, which caused the problem of duck-derived and pig-derived ingredients. Law enforcement officers ordered the parties to rectify the operation process on the spot, and re-sampled and inspected similar samples on January 19, 2022. The inspection results did not detect duck components and pig components. According to Article 52 of the Measures for the Administration of Sampling Inspection of Food Safety (Order No.15 of the General Administration of Supervision), there is no standard for the project of risk monitoring for the time being, so there is no clear illegal fact about the above-mentioned business behavior of the parties, so the case will not be filed.

Three, other provinces and municipalities market supervision and Management Bureau organized food safety sampling, involving two batches of unqualified food production and operation enterprises in our city, the verification and disposal situation is hereby notified as follows:

(1) Check and dispose of Datong fresh vermicelli produced by Lee’s vermicelli processing department in Wanbailin District, Taiyuan City.

1. Basic information: Datong fresh vermicelli (production date: November 20, 2021) produced by Lee’s vermicelli processing department in Wanbailin District, Taiyuan City was sampled for food safety inspection. After inspection, sorbic acid and its potassium salt (calculated as sorbic acid) were found in one batch, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-site inspection by law enforcement officers in the processing department of Lee’s vermicelli in Wanbailin District, Taiyuan City, the party concerned produced 50 bags (20 kg) of vermicelli on November 20, 2021. All the products in the above batches have been sold. After investigation, sorbic acid and its potassium salt (calculated by sorbic acid) were found to be an acidic preservative in the fresh vermicelli produced by the party concerned, which should not be added in the processing of vermicelli. The party concerned used the food additive beyond the scope, resulting in unqualified products. According to the provisions of Article 41 of the Regulations on the Management of Small Stalls in Small Food Workshops and Small Business Shops in Shanxi Province, the parties concerned were ordered to correct the above-mentioned illegal acts, and the illegal income was 27.5 yuan, and the fines were 2,100 yuan, totaling 2,127.5 yuan.

(2) Check and dispose of dried shrimps produced by Shanxi Branch of Zhejiang Yipin Shuang Food Co., Ltd.

1. Basic information: The dried shrimps produced by Shanxi Branch of Zhejiang Yipin Shuang Food Co., Ltd. (production date: October 13, 2021) were sampled for food safety inspection. After inspection, one batch of N- dimethylnitrosamine was detected, which did not meet the requirements of food-related implementation standards, and the inspection conclusion was unqualified. 　　

2. Punishment according to law: After on-site inspection of Shanxi Branch of Zhejiang Yipin Shuang Food Co., Ltd. by law enforcement officers, the parties concerned produced 100 bags of dried shrimps (80G/ bag) on October 13, 2021, 5 bags were used for ex-factory inspection, and the remaining 95 bags were all sold out. After posting the recall notice, the recall quantity was zero. After investigation, the project of detecting N- dimethylnitrosamine in dried shrimps produced by the party concerned is an organic compound widely existing in nature and formed under suitable conditions. The appearance in batches of dried shrimps may be caused by the stale raw materials used or the lax control of sanitary conditions during production and processing. According to the provisions of Article 124 of the Food Safety Law of People’s Republic of China (PRC), the party concerned was given the following administrative office to collect illegal income of 2,736 yuan and impose a fine of 70,000 yuan, totaling 72,736 yuan.

Taiyuan market supervision management bureau

July 5, 2022

　　Cctv newsOn May 25th, the 72nd World Health Assembly in Geneva, Switzerland, deliberated and adopted the 11th Revision of the International Classification of Diseases (ICD-11), which included traditional medicine originated from traditional Chinese medicine for the first time. This is a valuable achievement made by the government of China and Chinese medicine experts after more than 10 years of continuous efforts. This news is expected, and related reports were as early as June 2018; But it is also a milestone. As a great invention of the Chinese nation, Chinese medicine is a precious gift from China to the world, which shows that it is being recognized more and more widely.

　　Incorporated for the first time in the past hundred years

　　The Director-General’s Report of the World Health Organization points out that ICD-11 includes a report entitled "Traditional medical diseases and syndromes &mdash; &mdash; The supplementary chapter of Module 1 classifies the traditional medical diseases and syndromes that originated in ancient China and are widely used in China, Japanese, Korean and other countries. Incorporating supplementary chapters on traditional medicine into the International Classification of Diseases (ICD) enables people to make statistics on traditional medical services and medical treatment for the first time, evaluate its form, frequency, effectiveness and safety, and compare it with mainstream medicine and research.

　　ICD is an internationally unified disease classification standard formulated and promulgated by WHO. It is the normative standard of disease classification for governments in medical treatment, management, teaching, scientific research and policy making, and it is one of the authoritative foundations and general standards in the global health field. After a hundred years, ICD has been revised 10 times, and this is the first time that Chinese medicine has been included in the "International Classification of Diseases" in the past hundred years.

　　150 diseases and 196 syndromes in traditional medicine are included in the chapters of traditional medicine, and words describing TCM syndromes such as "Yin deficiency" and "Yang deficiency" are listed. After being included in ICD, the relevant data can be collected not only from China, but also more widely in the world, so it can provide more and more reliable basis for the clinical research of traditional Chinese medicine.

　　International exchanges and cooperation highlight business cards.

　　In the exhibition area of the Life Experience Hall of the Beijing World Expo, almost half a floor was used to display the contents related to traditional Chinese medicine.

　　On May 22nd, the State Council held a press conference in China International Fair for Trade in Services in 2019. When answering a reporter’s question, Vice Minister of Commerce Wang Bingnan said that a number of new characteristic service trade bases should be established in the fields of digital services and traditional Chinese medicine services, so as to promote the formation of a new pattern of "one pilot, one demonstration and multiple bases".

　　Chinese medicine has already gone to the world. In recent years, with the improvement of China’s comprehensive national strength, the spread and status of Chinese medicine overseas are also constantly improving, and the internationalization process is also entering the fast lane.

　　In October 2015, Tu Youyou, a Chinese medicine scientist, won the Nobel Prize for his invention of artemisinin, becoming the first Chinese to win the Nobel Prize in science.

　　In August 2016, at the Rio Olympic Games, cupping and acupuncture unexpectedly became popular as "artifacts" and were sought after by many Olympic athletes, including swimming superstar Phelps and gymnast Alex. Ancient Chinese medicine physical therapy methods have become the focus.

　　In December 2016, the State Council Information Office published Chinese Medicine in China. This is the first time that the Chinese government has published a white paper on the development of Chinese medicine.

　　According to state administration of traditional chinese medicine, at present, Chinese medicine has spread to 183 countries and regions. China has signed special cooperation agreements on Chinese medicine with more than 40 foreign governments, regions and organizations, established a number of overseas Chinese medicine centers in countries and regions related to the Belt and Road Initiative, and opened hundreds of Chinese medicine colleges and universities in more than 30 countries and regions.

　　In addition, Chinese medicine has actively participated in the free trade zone negotiations between China and 14 countries and regions, in order to reduce the market access of Chinese medicine and reduce trade barriers. Chinese medicine has become a bright business card for China’s international exchanges and cooperation.

　　It is reported that Chinese medicine has been included in the framework of high-level cooperation with the United States, Russia, Britain, Germany, France, Canada, Italy and other countries; The mechanism of traditional medicine cooperation meeting between China, South Korea, Singapore and Malaysia has been established. China’s cooperation with the World Health Organization, International Organization for Standardization, Central and Eastern European countries, ASEAN, SCO, BRICS and other multilateral institutions in the fields of national policy formulation, scientific research and standardization of traditional medicine is also constantly strengthening.

　　Open the second pulse of "Ren Du"

　　I still remember the movie "Scraping" that year. Grandpa used the traditional Chinese medicine "scraping" therapy to treat his grandson, but the red mark on his skin limb was regarded as child abuse in the United States. Over the years, the traditional medical field has worked tirelessly, but it is still difficult to become the international mainstream medicine. Experts believe that bringing traditional medicine into ICD is like opening up the second pulse of Ren Du, which is a milestone.

　　Zhang Qi, director of the Department of Traditional Medicine, Complementary Medicine and Integrated Medicine of WHO, said that the inclusion of traditional medicine in ICD marks the recognition of the value of this part of traditional medicine, including Chinese medicine and its origin, by the whole international public health system represented by WHO, and also recognizes the fact that Chinese medicine is being used more and more in China and internationally.

　　Zhang Boli, an academician of China Academy of Engineering and president of Tianjin University of Traditional Chinese Medicine, believes that this is conducive to the international exchange and cooperation of traditional Chinese medicine, promotes the integration and development of traditional Chinese medicine with the medical and health systems of other countries in the world, and lays a foundation for countries around the world to know, understand and use traditional Chinese medicine, which has very important practical significance and far-reaching historical significance.

　　More and more foreign "small partners" believe that while using Chinese medicine, more and more foreigners have embarked on the road of studying Chinese medicine. The inclusion of ICD will also be more conducive to their study.

　　Just a few days ago, during the Asian Civilization Dialogue Conference, Hu Man, an Iranian "foreign traditional Chinese medicine", who was invited to attend the conference, talked about his personal experience: Chinese medicine is traditional medicine, and it has a lot to do with culture. In his view, acupuncture is China’s and the world’s. I hope that through my own efforts, more people will feel the charm of Chinese medicine.

　　Huggins, a Brazilian student, suffered from stomach trouble, and his martial arts teacher cured him with Chinese medicine. Since then, Higgins has been fascinated by Chinese medicine. Now, he has opened the Brazilian College of Traditional Chinese Medicine, hoping to spread Chinese medicine culture in the South American continent.

　　Standardization has a long way to go.

　　In the Museum of Traditional Chinese Medicine in Huqingyutang, Hangzhou, Zhejiang Province, there are countless specimens of Chinese herbal medicines, and one of the display cabinets contains the identification of the authenticity of Chinese herbal medicines. In that year, there were as many as four kinds of common fakes of Cordyceps sinensis alone.

　　With the change of environment, the way of collection has changed from wild to planting, and some genuine medicinal materials are no longer authentic. In addition, Chinese medicine and western medicine are two different theoretical systems, and the unclear effective components, unclear mechanism of action and lack of quality standards of Chinese medicine have always restricted the internationalization of Chinese medicine.

　　In January, 2010, the secretariat of the Technical Committee of Traditional Chinese Medicine of the International Organization for Standardization (ISO/TC249) settled in Shanghai, and China began to gradually grasp the leading role of international standardization of traditional Chinese medicine. This is also a world discourse right in the field of traditional Chinese medicine.

　　In May 2017, the International Organization for Standardization (ISO) officially released "Chinese Medicine &mdash; &mdash; Panax notoginseng medicinal materials, which is the first international standard for quality evaluation of medicinal products led by China. Subsequently, Chinese herbal medicines such as Artemisia argyi, Ganoderma lucidum, Radix Isatidis, Dendrobium candidum and Gastrodia elata have successively obtained international standards.

　　In recent years, a number of traditional Chinese medicine prescriptions have been accepted by European and American markets better and faster by defining the effective substances and establishing standardized production chains. China has gone further and further on the road of promoting international standardization of traditional Chinese medicine. Zhang Weidong, director of the Department of Natural Medicinal Chemistry of the Department of Pharmacy, China Naval Medical University, believes that it is very important to let the world know about traditional Chinese medicine by modern scientific and technological means.

　　According to reports, ICD11, which is included in Chinese medicine this time, is designed to be more easily integrated with electronic health records and information systems, which will help shorten the transition period for the promotion and application of traditional medicine such as Chinese medicine in Europe and America. Experts believe that this achievement is also helpful for the standardized development of Chinese medicine itself. Dou Danbo, a professor at Shanghai University of Traditional Chinese Medicine, said that in view of the wide service population of traditional Chinese medicine, it will be beneficial to the supervision of traditional Chinese medicine, the safety of traditional Chinese medicine and the comparison of curative effects of traditional Chinese medicine.

　　The integration of Chinese medicine into ICD is only the first step, and it still needs to be strengthened in standardization and international cooperation for a long time. As Academician Zhang Boli said, the official release of ICD-11 will help our country to establish a morbidity statistics network which is connected with international standards and reflects the information of Chinese medicine health service, show the ability and position of Chinese medicine service in China’s health service from the perspective of statistical analysis, and also comprehensively reflect the situation of Chinese medicine providing services to people all over the world.

　　The acupuncture bronze man for ancient medical study displayed by Beijing World Expo.

　　Chinese medicine, as a "health messenger" connected with people’s hearts, has taken root and blossomed in the hearts of people all over the world.

　　(Comprehensive from: Xinhuanet, CCTV News, state administration of traditional chinese medicine website, Changjiang Daily)

If you want to buy a car, it is estimated that you are also struggling to buy what products are best for you. The richness of the configuration is closely linked to the cost performance of a car, and many people have mentioned it. As for the outstanding performance of the car, please read it together.

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